Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.
Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.
Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.
It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.
For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.
For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.
Courtesy of North City Farmers Market
San Marcos
San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).
Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.
Meet the Local: Patricia Prado-Olmos
Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.
“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.
After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”
Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.
On Friday nights, Prado-Olmos loves a stroll through the San Marcos Farmers Market (held in the streets of North City) before stopping for dinner at Vintana Wine + Dine—which is technically Escondido, but the rolling hills and the slow-braised short rib, roasted chicken roulade, and pepita- and sesame-crusted Brie are hard to beat.
Courtesy of City of Escondido
Escondido
While tuna money built Point Loma, 29 miles northeast as the crow flies, avocado cash-fueled Grand Avenue in Escondido (the healthcare industry now carries the purse). Hispanic culture is the bloodline here, representing about half of the population.
Over on Escondido Boulevard, you can see the generational shift in two taco shops—the classic Lourdes Mexican Food (and its iconic caldo de pollo) down from Mesa Agricola (the heirloom guisados upstart from chef Juan González and his wife, farmer Megan Strom).
Escondido’s also a fairly strong arts hub, surprising or not. Art tends to happen in hills and near trees. The plucky Patio Playhouse is the OG, staging productions since 1967; the modern cultural mothership California Center for the Arts landed in the ’90s. Since 2003, Kit Carson Park has been home to the only American sculpture garden by legendary French artist Niki de Saint Phalle, called Queen Califia’s Magical Circle. It’s also her last international work before passing away.
The new face of art is Suzanne Nicolaisen and other volunteers who started Esco Alley Art in 2021. The group has staged over 70 large-format outdoor murals along Grand Avenue, at the California Center for the Arts, and on the Escondido Trail.
Meet the Local: Suzanne Nicolaisen
Nicolaisen says her perfect day starts with a quick call to her 101-year-old neighbor, Dorris, then a stroll to check out the new community art along Escondido Creek Trail—the paved running/biking path that hugs the creek through the city and has become an al fresco art project.
Then, a walk through Kit Carson Park. For lunch, she’s “always alternating between our downtown restaurants: A Delight of France, Sunny Side Kitchen, Upper East, Firangi Indian Gastropub, not forgetting H Brothers and The Grand Tea Room.”
Following lunch, Nicolaisen stops into the Escondido Arts Partnership gallery—the working-artist hub in the city, a creative clubhouse—plus a conversation with executive director Chrisanne Moats and gallery manager Katie Werner. Golden hour is spent at the California Center for the Arts, either for a show or “maybe just the pleasure of being in a place that celebrates creativity,” she says.
Courtesy of Oceanside Museum of Art
Oceanside
The county’s gritty, northernmost surf city (once referred to as “Ocean-slime”) is now navigating the growing pains and pleasures of boom township. You’ve got 50-year-old skate punks and a Michelin star (Valle). A 92-acre surf-lagoon resort surrounded by roughly 700 homes is slated for the old Valley Drive-In. Downtown’s emotional landmark, Regal Cinema, is becoming 401 Mission, a seven-story tower with roughly 330 apartments, 29,000 square feet of restaurant and retail space, and a sizable public courtyard.
Lifelong locals like Aaron Crossland have seen O’side live seven lives. He and his wife, Lauren Crossland-Marr, co-own South European–inspired wine bar Merenda. When Covid forced them to move from Italy back to the US, socially distanced snacktime hangouts kept them sane. So they built Merenda as a well-designed space for wine and snacks—with custom mosaic tile carpet, handmade wine shelves, and murals in a private dining room.
Meet the Local: Aaron Crossland
Crossland eases into the day with a Vigilante Coffee Company drip until the craving for a Bound Coffee Company breakfast burrito kicks in. “They make the best breakfast burritos in town, and I’m far from the only one who thinks so,” he says. Afterward, with the marine layer still pushing the snooze button on sunlight, it’s time for a long walk down the Strand—the 1.5-mile boardwalk that starts at the pier, by the skaters who fling themselves off the concrete stage at the Junior Seau Amphitheater.
For culture, it’s the Oceanside Museum of Art—occupying the old city hall and championing modern art from Southern California. Crossland times visits with “whenever a new exhibit opens [to see] how much the city’s creative scene keeps growing.” For a late-night meal, he’s at Wrench and Rodent Seabasstropub from chef Davin Waite for “some of the best salmon nigiri and creative local fish specials around.”
Courtesy of Rancho ValenciaResort & Spa
Rancho Santa Fe
Trees outnumber humans in Rancho Santa Fe by a long shot—only about 2,300 residents live in the bendy, eucalyptus-splotched hills east of Encinitas. It’s one of the top country drives in San Diego, with performance machines careening through motion-sickness roads. Back in the 1920s, eco-conscious architect Lilian Rice designed the master plan for this low-population-density, high-green-space area, and her influence still shapes the city today.
Pro athletes and Hollywood stars came to the area early on for things like the “Bing Crosby Clambake”—a golf tournament named after the Ranch’s then-most-famous resident. The legendary Chino Farm is down the road. Local resident Bertrand Hug (longtime owner of Mister A’s, who sold it to his right-hand man a few years ago) is the unofficial, very French neighborhood statesman, opining with longtime guests on the patio of his restaurant Mille Fleurs.
The centerpiece of The Village is the 11-acre, 100-year-old Inn at Rancho Santa Fe, which finalized a $42 million reinvention in 2024. The tension in RSF is always between minor evolutions and the preservationist edicts of The Covenant (the historic, legally binding agreement designed to preserve the area’s rural landscape and Spanish Colonial Revival architecture).
Each new home, remodel, or major landscape renovation is subject to an aesthetic review by the Art Jury, which has always felt like an elevated rebrand of “HOA.” Some of the high-profile locals understandably want to hide in the foliage; others are deeply out, about, and involved, like Charo Garcia-Acevedo. Glamorous by trade, she owned her own fashion boutique in Brooklyn by the time she was 20. Now, she chairs or supports Miracle Babies, Promises2Kids, and Tijuana Sin Hambre, a binational food insecurity organization. “Because a hungry child 30 miles south is still a hungry child,” she says. She often donates her home as a fundraising stage for nonprofits across the county.
Meet the Local: Charo Garcia-Acevedo
Garcia-Acevedo’s perfect morning starts around 5 a.m. with yoga or a quick workout at Rancho Valencia—the only Relais & Châteaux in Southern California (the resort equivalent of a three-star Michelin restaurant). “RV has some of the best technicians, and the atmosphere is simple but luxurious,” she says.
Lunch is a kale salmon salad from the on-site restaurant, Pony Room. “Fresh, simple, perfect,” she says. If she wasn’t able to hit the gym, Garcia-Acevedo walks three miles on the La Orilla Trail, which connects to the nearby San Elijo Lagoon Ecological Reserve. All told, there are 60 miles of trails in Rancho Santa Fe’s Covenant trail system, connecting the estates to the Village.
“You never have to touch a main road,” Garcia-Acevedo says. “It’s how RSF stays a horse town.”
Late afternoon on her perfect day would include a tour of all the Lilian Rice structures on her way to the Village, passing The Inn at Rancho Santa Fe, and then a brief stop into flower-filled bakery-café Thyme in the Ranch for an iced tea.
For shopping, it’s Edit Consignment & Boutique and Boulevard Rancho Santa Fe, for which she shares her most strategic tip: “Tuesdays are best for new Hermès and Chanel.” Evening is live music, dancing, and drinks at Bing’s Bar and Mille Fleurs, where “I don’t need to think much; I just let the night happen,” she says.
Photo Credit: James Tran
Leucadia
Ignore the official incorporation papers—Leucadia isn’t Encinitas. Leucadia feels more like the torn-shorts, side-tent cousin. It started as an agricultural and flower-growing hub thanks to being the first stretch in the area to pipe in fresh water (from Lake Hodges). When early developers realized the eucalyptus they’d planted to use as railroad wood was useless (it cracks when dried), they let the giants grow and grow.
That explains the 120-foot canopy over Highway 101 that frames classic spots like The Leucadian Bar and some of the nicest beachfront trailer parks in the country. If you spend two seconds looking out any window, you’ll see pelotons of cyclists hitting their daily 50-miler.
So there was no better person to poll than Jeff Schade, the longtime local who took over stewardship of the emotional mainstay Leucadia Cyclery in 2023.
Meet the Local: Jeff Schade
Schade says he starts each day with a mental audit of the 101 Streetscape progress—a decades-long construction project to make 2.5 miles of Highway 101 more walkable, bikeable, and shoppable. Over a cup at CoffeeCoffee or Sip-N-Sea, he “spends 15 minutes doing mental math to estimate exactly how much time and money is currently being set on fire behind those orange cones.” If he’s feeling fancy, it’s Atelier Manna for “food that is almost too pretty to touch.” If he’s feeling classic, it’s an apple fritter from Leucadia Donut Shoppe.
By midday, roll into Fish 101 from spearfisherman and chef John Park for—surprise, surprise—fish tacos. Those will be the fuel for the afternoon’s “I live in Bali now” flex at Four Moons Spa founded by Letha Sandison and Courtney Mars. Refreshed, he hits up surf shop and community tractor beam Atacama, or Grandview Surf Shop for that “old-school North County vibe.” (A quick dip into Encinitas proper is required for an “absolute mandatory stop” at The Cake House, a dispensary that opened in 2024.)
Golden hour in Leucadia is best spent under a tree at Leucadia Oaks Park or catching some waves at Beacon’s Beach. There, Schade can study up for trivia night at Duck Foot Brewing, where he also recommends mixing a Stiiizy THC drink with a Duck Foot cold one for a “locally sourced space-flight.”
Courtesy of Moonlight Beach Ampitheatre
Vista
Compared to the 1990s, historic downtown Vista is unrecognizable. What was once a four-lane pass-through with zero walkability has been reinvented as a pedestrian hangout: two car lanes with wide, wandering sidewalks, more than 40 places to eat, and six craft breweries.
The shift was boiled-frog slow, with the city spending about $12 million improving sidewalks, streets, parking, lighting, and signage—much of it along the central nerve of Main Street. The anchor is still the Avo Playhouse, the 1948 movie theater retrofitted for stage shows.
Longtime hangs like burger-and-shake spot Pepper Tree Frosty and Vista Village Pub have been joined in recent years by newcomers like Seven Seas Bar & Grill (a sister concept to Lighthouse Oyster in Oceanside), noodle-and-cute-buns spot Harumama, and Mexico Viejo.
Moonlight Amphitheatre Producing Artistic Director Steven Glaudini has watched all the change happen, having made his debut at Moonlight 30 years ago as a young actor, playing Mr. Smee in Peter Pan. “Now, the thing about Vista is that you don’t have to travel much farther than one street,” he says. Since 2012, Glaudini has led productions of favorites such as Jesus Christ Superstar, West Side Story, and The Hunchback of Notre Dame.
Meet the Local: Steven Glaudini
It’s easy to start the day on a good foot at Vista Village Pub. “Traditional eggs over medium, bacon crisp, hashbrown well done, and sourdough toast—they nail it every time,” Glaudini says. (Don’t forget the VVP Bloody Mary.) He also sometimes hits up Prey Brewing Company for brunch, “but get there early; it fills up quickly.”
“Everything on the menu is great,” but he especially loves the ahi poke tacos, Ol’ Forester burger (which comes with an Old Forester bourbon glaze), and the wedge salad.
On opening nights, Glaudini’s ritual is to hit Mediterranean spot Shaks Mediterranean Bistro, where the longtime-local Shakarjian family makes a mean chicken shish kabob plate. He also recommends Seven Seas (“Finally, I don’t have to drive to Carlsbad for a raw bar,” he says.), Giovanetti’s on South Santa Fe Drive, and 508 Tavern for “Taco Tuesday to die for” and “not a clunker on the menu.”
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
It’s finally fall, and although it may not feel like it (our ceiling fans are this close to flying off their hinges), San Diego is ringing in the cozy season with a heap of fun events. Whether you’re wanting to find your new favorite outfit at Fashion Week, cheer at the Oceanside Shock’s home debut, or practice meditation at the Strength in the City Festival, these are the best things to do in October.
Go beyond the menu during the Taste of North Park, with over 50 food samples and 15 beverage stops, plus live music and art-driven programming to keep all the senses engaged.
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Cross the Coronado Bridge—and bring your appetite—for A Taste of Coronado, an island-wide culinary jaunt in support of beloved businesses and the Promises2Kids nonprofit.
Courtesy of La Jolla Art & Wine Festival
Theater & Art Exhibits in San Diego This Month
10/8–11/1
In the Roustabouts Theatre Co.’s newest comedy at Scripps Ranch Theatre, roommate beef has no age limit. In “Ripcord,” a feud between Abby and Marilyn escalates to absurd heights.
10 & 11
Pay it forward to local public schools with each pet adoption, purchased piece of art—from over 170 artists—and sip of wine, beer, or spirits at the free La Jolla Art & Wine Festival.
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Those in search of creativity and community can find both at Other Places Art Fair South, a free showcase for independent artists and galleries at California Center for the Arts, Escondido.
Photo Credit: @gabephelan
More Fun Things to Do in San Diego This Month
9/30–10/4
Where can you play pickleball with celebs, sample local eats (including that place you’ve always been meaning to try), and take part in the scenic and delicious Grand Tasting at Surf Sports Park? There’s only one answer: the Del Mar Wine & Food Festival.
2–4
Sashay your way through the 19th annual Fashion Week San Diego, home to stunning runway couture, fall designer collections, and a trunk show—perfect for shopping for your new look.
9 & 10
Dance to Y2K throwbacks all weekend long during Ocean Beach Oktoberfest, which includes a beach party, a stein-holding competition, a brat-eating contest, and for VIP attendees, a custom “OB2K Oktoberfest” liter mug.
First comes the sting, then comes the shock. San Diego County’s newest sports franchise, Oceanside Shock, will make its home debut in the Federal Prospects Hockey League versus the Fresno Falcons at Frontwave Arena.
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Working out is just one part of this Waterfront Park wellness experience. Practice meditation, play bingo, and recover with sauna zones during the Strength in the City Festival.
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At the 25th annual Oceanside DÍa de los Muertos Festival, the Day of the Dead is alive and well. Walk through a chalk cemetery and Por Siempre Car Club’s decorative trunk altars during the free event.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
At Del Mar Wine & Food Festival’s Grand Tasting, the walk between food tents can take a while. You might stop to watch a chef competition, get pulled toward the DJ, or find yourself playing mini golf before you remember which bite you were after.
Across the Del Mar Polo Fields, there’s also line dancing, a 1961 red Beetle ready for photos, and an aviation-themed pop-up with Reno Tahoe chefs and mixologists. Need a slower stretch? Check out the wellness stops or browse the shops. Here’s what to look for as you make your way through the festival’s zones:
Courtesy of Del Mar Wine & Food Festival
VIP First Bites & First Sips
VIP ticket holders get a head start, with the VIP Reception running from 11:15 a.m. to 1 p.m. and serving first bites, first sips, and a few surprises before the Grand Tasting officially gets going. Champagne Telmont will make the festival’s first pour, while Cohn Restaurant Group brings carajillos alongside pours from Karl Strauss, Licor 43, Tap Truck San Diego, Bebemos Tequila, and Devil’s Grin Gin.
The bites are just as good. Celebrity chef Beau MacMillan will serve a first bite, while Warung RieRie is bringing one of its highly coveted dishes. Yes, this is the restaurant that currently has an eight-month waitlist. You’ll also find bites from The Shellfish Affair, The Waverly, Wolf in the Woods, Dora Ristorante, Cori Pastificio Trattoria, An’s Gelato, Pacific 333, Vintana, and more.
And because every good first act needs a soundtrack, there will be live painting and music, with Courtney Govan bringing live jazz to the reception. It’s the perfect opening act before the main event.
Live Cooking & Culinary Moments
During the VIP Reception, chefs Tommy Gomes and Jeff Roberto will conduct a live ahi cutting. Plant Paradise brings another culinary angle, with celebrity chef Zuliya Khawaja joining the plant-based lineup. The area combines chef talent with plant-forward restaurants and brands, giving guests a chance to see just how creative plant-based cooking can get.
Throughout the weekend, The Stage keeps the cooking demonstrations coming, with celebrities and chefs sharing techniques, recipes, and plenty of inspiration for anyone who plans to actually cook something when they get home. Before you know it, you’re watching a chef demo, casting your awards vote, and sipping mezcal on the grass with friends you just met in line.
Courtesy of Del Mar Wine & Food Festival
DJs, Music, & The Party
At the Grand Tasting, dancing just sort of… happens. A DJ drops the right song. Someone’s holding a taco in one hand and a glass of wine in the other. The country zone breaks into a two-step. Friends convince friends. Strangers become temporary dance partners. By the end of the day, everyone’s forgotten they were ever worried about looking cool.
DJ TENAX will be spinning in Plant Paradise, bringing house, techno, and UKG to an open-air dance floor that’s hard to leave. Chris Cantore, a veteran San Diego broadcaster, takes over the VIP Tent, while BootScootin Line Dance and PVO Events bring country-style line dancing to the Polo Fields, so you can work off your tasting itinerary one two-step at a time.
Then a live guitar hum in the distance leads you to a fuchsia boa over at the Pride Zone, where you’ll find yourself covered in sequins and having the lawn party of a lifetime.
Sports, Tailgates, & Games
Not every activity at the festival requires a tasting glass (although it’s certainly encouraged).
The Matchday Experience brings San Diego FC and San Diego Wave FC into the Grand Tasting, complete with interactive tents and plenty of game-day energy. Athletic Brewing is also sharing activation space with San Diego Wave FC, bringing a fun nonalcoholic option into the mix.
For golf fans, the Los Angeles Golf Club is bringing a Dryve Box golf simulator to the festival. And if your competitive streak is less fairway and more miniature windmill, SD Pop Up Mini Golf has you covered.
The Beach Zone gets in on the action, too, with surfing-inspired elements and Playavole paddle courts. Hemlock Hats and other California brands add to the coastal atmosphere, but the real draw is having somewhere to actually play. And don’t worry, you can cool down in COOLA’s turquoise beach chairs, too, and when your bestie suggests reapplying sunscreen, obviously you do. Basically, there are plenty of ways to work up an appetite between tastings.
Courtesy of Del Mar Wine & Food Festival
Photo Ops & Instagram Moments
You’re going to want to take photos, and the festival has made that extremely easy.
A Timeless Day is bringing multiple photo moments to the Grand Tasting, including a 1961 red Beetle at The Italian Getaway and a teal VW bus in The Beach Zone. For something a little more polished than the standard group selfie, head to the Locals Zone for Pixster Photo Booth and San Diego’s version of a Glam-Bot, complete with a grass red carpet.
Bebemos Tequila is also bringing back its festival-favorite hidden speakeasy. If there’s ever a time for a photo, it’s here. Otherwise, people might not believe you. The speakeasy serves bone marrow shots straight from the bone, with candlelight, a lounge area that makes it hard to believe you’re in a tent outside, and little orange shot glasses. This is “first slide of your festival photo dump” material.
You can also grab your squad and head to LaCroix’s bright and ridiculously cute setup, or swing by San Diego Magazine’s area, where you might stop for a photo in front of the larger-than-life SD Magazine sign and find yourself watching a painting come to life.
But really, you’re in Del Mar. The ocean is essentially your backdrop, and every zone gives you an excuse to stop for the obligatory “totally candid” photo. And yes, the best strategy is to get the group shot before everyone has been sampling wine for three hours.
Shop, Browse, & Take Something Home
The Grand Tasting also doubles as a little shopping excursion, with local makers, fashion, vintage finds, jewelry, and lifestyle brands scattered throughout the grounds. Smoke Revival Vintage Vault brings the thrill of vintage treasure hunting, while Nortte Hats and Hemlock Hat Company make a pretty good case for leaving with a new accessory.
Keep an eye out for jewelry and creative vendors, too, including Iris Studio Jewelry and New Nightfall Jewelry, plus local artists and makers featured throughout the festival.
You can come for an all day food and wine festival, but still leave with something shiny you definitely did not plan to buy.
Wellness & Reset Moments
We know, at some point, even the most dedicated grazer has to come up for air. The Novo Dia Wellness Zone is designed for exactly that, bringing together mocktails, coffee, hydration, wellness brands, and even bites from Parakeet Cafe.
Step away from the food and drink frenzy for a few minutes, relax in the shade, try some skincare, stretch with prAna, and maybe grab some Instant Hydration Electrolytes before round three.
There’s also nothing wrong with stopping to smell the roses at Green Air Botanicals while devouring a dairy-free cheese dip. It’s less about disappearing from the party and more about making sure you have enough energy to keep going.
The zones give you somewhere to wander, and the activities give you a reason to keep going. So grab your tasting glass, check the schedule, and leave a little room in your afternoon for something you didn’t plan on doing. At Del Mar Wine & Food, that’s usually where things get interesting.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
At Del Mar Wine & Food Festival’s Grand Tasting, everyone has their own goals for the day. One friend wants oysters and Champagne. Another heard there’s line dancing. Someone disappeared into Taco Alley. The food person is making a beeline for every chef demo, the golf friend has found the simulator, and someone else is already settled into a beach chair with a mezcal cocktail and has announced they’re “never leaving.”
Consider yourself zoned in.
This year, the Grand Tasting turns the Del Mar Polo Fields into a full-blown foodie wonderland, with chef showdowns, wellness escapes, art installations, lawn games, music, and plenty of magazine-worthy plates. But the zones are where everyone gets to play their own way. You might sip your way through the SLO Zone, accidentally spend the afternoon behind the DJ booth in Plant Paradise, or live out your best beach day in The Beach Zone.
With 100-plus chefs and restaurants, 150-plus wineries, breweries, distilleries, and drink makers, plus a whole lot more happening in between, there’s no shortage of ways to spend the weekend. And with the Grand Tasting taking place October 3 and 4, there’s actually time to explore.
Because the problem with bringing your favorite people to an adult playground is that everyone wants to play differently. Luckily, you get two days to figure it out. Here’s where to start:
Courtesy of Del Mar Wine & Food Festival
The Beef Experience
The Beef Experience, presented by Brandt Beef – One World Beef, is for the people who believe a food festival is a perfectly reasonable excuse to build an entire afternoon around meat. Brandt Beef brings its signature fare to the Polo Fields alongside a seriously stacked lineup of local favorites, from Tanner’s Prime Burgers and Ranch 45 to Jimmy’s Famous American Tavern, Order Fire Barbecue, Flying Pig Pub & Kitchen, The Pit BBQ, Aloha Rib Shack, and more.
And then there’s the tent you might almost miss.
Tucked into Brandt Beef Alley, Bebemos Tequila has set up what looks, from the outside, like a fairly unassuming tent. Walk inside, though, and you’ll find a full little speakeasy lounge, complete with a bar and one very dramatic tequila trick. The team lights the shots right in front of you before pouring them straight into guests’ mouths. Candlelight, fire, tequila, barbecue. Suddenly, your casual afternoon tasting has taken a turn.
Grab a plate of Brandt Beef tallow fries, chase it with a pour from Bebemos Tequila or Tap Truck San Diego, and maybe browse Nortte Hats while you recover. The rules are simple: follow the smoke, trust the grill, and maybe don’t make dinner plans afterward.
The Beach Zone
For the friend who thinks every good afternoon should involve a little sunshine, a cold drink, and nowhere to be, there’s The Beach Zone. Presented by Reef Lifestyle, this laid-back corner brings the San Diego summer fantasy to the Polo Fields, complete with coastal bites, beach-inspired brands, and plenty of reasons to stay awhile.
Grab bites from Duke’s La Jolla, Jake’s Del Mar, Lofty Coffee Co., Dang Brother Pizza Co., and Coral Del Mar, then cool off with Summer Club, Volley, Surfside Iced Tea and Lemonade + Vodka, Tito’s Handmade Vodka, Mezo Mezoritas, Roseade Wine Spritzer, Pinkys, and more. Hemlock Hat Co., Coola, Sambazon, Playavole, Shibumi Shade, Spritz del Conte, and Out of the Woods add a little retail therapy to the mix, because the Grand Tasting obviously needs shopping, too.
And yes, there’s a photo op. Find the teal VW bus from A Timeless Day, gather your favorite people, and pretend you’ve spent the afternoon cruising the California coast instead of wandering around a wine and food festival.
It’s an area filled with surf-inspired games, your next favorite beach accessory, and a drink in hand. Basically, San Diego summer, condensed into one very convenient patch of grass.
Courtesy of Del Mar Wine & Food Festival
Pride Zone
Neon boas, glitter-filled drinks, and enough food to make choosing a single dinner impossible. The Pride Zone presented by San Diego Pride is bringing the energy, gathering some of San Diego’s favorite restaurants, bars, breweries, and sweet spots in one very colorful corner of the Polo Fields. Expect bites and beverages from Cary Q Wines, Gossip Grill, Rootdown & Es Okay, T’Maro Brands, and more.
Plant Paradise
Plant Paradise is your green oasis, but don’t expect it to be particularly peaceful. DJ Tenax returns with house, techno, UKG, and the kind of set that can turn a quick stop into an hour on the open-air dance floor. As Green Air Botanicals sets the mood, grab a cocktail from Mission Craft Cocktails, Makku, or San Hagen Tequila, and a bite from the sprawling lineup of plant-based bites and snacks from some of San Diego’s vegan favorites.
Kindred, Nourish Eats, The Plot, Maya’s Cookies and more. There’s also a full lineup of brands to snack your way through, including Aficio 22, Bücha Hard Kombucha, Nichols Farms, Nuts For Cheese.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.
Courtesy of Herb & Sea
The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.
Courtesy of Herb & Sea
And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.
Courtesy of Herb & Sea
Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.
Courtesy of Herb & Sea
The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
Tickets to the Del Mar Wine & Food Festival get you in the door. The real fun is figuring out who you’ll run into once you’re there. This year’s weeklong schedule of exclusive events, running September 30–October 4, includes dinners, tastings, and loosely-supervised chaos where celebrity chefs and local icons finally let their hair down.
The festival has a track record of the unexpected: Bryan Cranston and Aaron Paul once toasted their mezcal brand Dos Hombres with an intimate dinner at the Lodge at Torrey Pines (and then, evidently unsatisfied, kept drinking it on the cliffs above Blacks Beach with a rotating cast of San Diego and Food Network chefs. Alex Morgan showed up for a dinner under the lights honoring the country’s most badass women chefs). Drew Brees ran a celebrity pickleball tournament where the guy from It’s Always Sunny in Philadelphia got absolutely humbled by locals.
If you scored a ticket to last year’s Grand Tasting, you might’ve caught Guy Fieri doing exactly what Guy Fieri does: strolling the grass, signing t-shirts and foreheads, and hanging off the DJ surf van like it was built for him. Meanwhile, local chef Ethan Yang of Glass Box walked off with the Chef Competition surfboard.
So whether your plan for 2026 is to corner legendary San Diego chefs like Victor Jimenez of Cowboy Star and Jon Sloan of Juniper & Ivy in person, or just aim for a spontaneous golf cart ride with a Food Network star—here’s your cheat sheet for where to run into a celebrity chef, TV personality, award-winning winemaker, or pro athlete at this year’s Del Mar Wine & Food Festival.
Courtesy of Del Mar Wine & Food Festival
Troy Johnson, Karen Krasne
Signature San Diego Opening Night Party
September 30 | 6 – 9 p.m. | Monarch Ocean Pub
Consider this your soft landing into festival week—the walk-around tasting that eases you in before things get chaotic later on. Monarch Ocean Pub hands its patio over to the flavors that define San Diego eating: Baja seafood done right, coastal bites, Mexican flavors with some heat behind them, all the staples locals will fight you over.
The celebrity sightings here lean more “bump into” than “spot from across the room.” Troy Johnson—Food Network judge, San Diego Magazine chief content officer and co-owner, Emmy-winning host, a man who has eaten his way across the entire country professionally—is the type to materialize at whichever station has the longest line, because he already knows it’s worth the wait. Ask him what he’s had so far. He’ll have opinions.
Then there’s celebrity pastry chef Karen Krasne, owner and executive pastry chef of Extraordinary Desserts, James Beard House alum, and a woman Forbes once ranked among the top 10 pastry chefs in the country—which tracks, because you might find her holding court next to a tray of her roasted pecan shortbread dipped in white chocolate, explaining exactly why this is the flavor combination. You will listen to every word, too, because you’ll want to try that cookie.
This is an opening night party where the person next to you in line might just be the one who baked the thing you’re about to eat.
Courtesy of Del Mar Wine & Food Festival
Bryn McArthur, Mawa McQueen
Chateau Montelena’s 50th Anniversary Celebration
October 1 | 6 – 9 p.m. | Fairmont Grand Del Mar
Fifty years ago, a Napa Chardonnay beat France at its own game and rewrote what the world thought it knew about wine. This dinner is that legacy, poured by the family who built it, course by course.
Under the arches at Fairmont Grand Del Mar, Ernie Hahn and the Hahn family, who partnered with the Barretts to revive Chateau Montelena into the Napa powerhouse it is today, host an evening built entirely around the winery’s most iconic pours. Every course gets its own pairing straight from the Montelena portfolio, so you’re not just hearing about the Judgment of Paris, you’re tasting the wine that started it.
Chef Mawa McQueen, a former James Beard Best of the West winner out of Aspen, brings globally inspired cuisine and serious technique to the table. Alongside her, Fairmont Grand Del Mar’s executive chef Bryn McArthur leans into farm-to-table sensibility shaped by a career of global kitchens. Together they’re building a menu meant to hold its own against wine that already changed history once.
This is the rare dinner where the wine isn’t just accompanying the meal, it’s the reason the meal exists. Fifty years after Paris, the rematch is happening right here in Del Mar.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Museum of Photographic Arts at the San Diego Museum of Art
Now through Jan. 10, 2027
Sift through over 200 photographs, sketches, letters, and costumes from “The King of Vogue,” who photographed World War II, modernized royal portraits, and created the aesthetic for 1920s socialites in London.
Washed Ashore: Art to Save the Sea
Natural History Museum
Now through Feb. 28, 2027
Walk through an 18-foot whale ribcage (and a couple dozen other marine-creature sculptures) made entirely of plastic bottles, flip-flops, lighters, rope, and other plastic detritus found on the beach in the Nat’s 3,000-square-foot second-floor gallery.
Forging a Legacy: 15 Years of Landmark Acquisitions
San Diego Museum of Art
Now through May 31, 2027
Part of SDMA’s centennial, “Forging a Legacy,” highlights artists from the past (Picasso, Monet) and modern day (Hugo Crosthwaite) who contributed to the museum’s collection.
ZWO Astronomy Photographer of the Year
Fleet Science Center
Now through 2027
See the stars (without the smog) at their best from the winners of the world’s largest astrophotography competition—all in the Fleet Science Center’s new basement gallery, specifically dimmed to let the cosmos shine.
Begin Again
The Old Globe
Sept. 6–Oct. 11
From the 2013 silver screen to this year’s The Old Globe stage, you can “Begin Again” (again) with a world-premiere musical adaptation featuring new songs—courtesy of Train—and a story overflowing with hope.
Dear Evan Hansen
Cygnet Theatre
Sept. 9–Oct. 4
“On the outside, always looking in…” marks the emotional crux of the Tony-, Grammy-, and Emmy-award winning musical coming to the Cygnet Theatre.
Kumeyaay Comics by the Kumeyaay Visual Storytelling Project
Museum of Us
Opening Sept. 12
Learn the history of the Kumeyaay Nation from the perspective of the members themselves in an immersive exhibit inspired by graphic novels “Our Past, Present, and Future,” and “Beyond Gaming.”
Good Night, Oscar
North Coast Repertory Theatre
Sept. 16–Oct. 11
During Oscar Levant’s appearances on “The Jack Paar Show,” he explained his reality with mental illness—the institutionalizations, electroshock therapies, nothing was too taboo for him. “Good Night, Oscar” takes us backstage in the raw moments before his 1958 television appearance.
Visiones Nocturnas: Queer Nightlife in Contemporary Art
Museum of Contemporary Art San Diego
Sept. 19–Jan. 17, 2027
A disco ball isn’t just a disco ball. It’s a symbol of where queer communities can finally exhale and be their fullest selves. “Visiones Nocturnas” uses paintings, sculptures, textiles, performances, photos, and videos from Latin American artists to explore what’s at stake when nightclub lights shut off.
Silent Movie Mondays
Balboa Theatre
Sept. 21, Oct. 26, Dec. 7
Guest organists from across the country will come to the Balboa Theatre to accompany a new silent film for each performance. This year closes out with The Headless Horseman (1922), Dr. Jekyll & Mr. Hyde (1920), and a holiday triple feature of Laurel and Hardy films.
Oh, Mary!
Civic Theatre
Sept. 29–Oct. 4
“What if Abe’s assassination wasn’t such a bad thing for Mary Todd Lincoln?” was the question that inspired Cole Escola’s play “Oh, Mary!” In the production, Mary Todd desperately tries to return to the cabaret stage, but her husband (President Lincoln in the midst of the Civil War) keeps getting in the way.
Photo Credit: Anja Koehler
October
Payare Leads Strauss’ A Hero’s Life
Jacobs Music Center
Oct. 3–4
Conductor Rafael Payare opens the San Diego Symphony’s 2026-2027 season with a three-part concert featuring composers Sofia Gubaidulina, Wolfgang Amadeus Mozart, and Richard Strauss.
Emily–No Prisoner Be
Baker-Baum Concert Hall
Oct. 8
Two dozen of Emily Dickinson’s poems are turned into songs—composed by Pulitzer Prize winner Kevin Puts and performed by Grammy-winning mezzo-soprano Joyce DiDonato—for a one-night-only exploration of love, loss, loneliness, and mortality.
Ripcord
The Roustabouts Theatre Co.
Oct. 8–Nov. 1
Roommate beef has no age limit. The latest play from Pulitzer Prize winner David Lindsay-Abaire turns that experience into a comedy through retirement home roommates Marilyn and Abby and the bet between them to see who will break first and move out.
Des Canyons aux Étoiles
La Casa del Zorro
Oct. 12
Composer Olivier Messiaen has chromesthia, so for him, sound evokes a visual connotation. His work “Des Canyons aux Étoiles” brings desert rock and the night sky to mind. See what he means from La Casa del Zorro in the Anza-Borrego Desert, in this performance immersed within nature.
San Diego International Film Festival
Locations Vary
Oct. 13–18
San Diego International Film Festival salutes the silver screen for a 25th time, now with a sixth day adding extra time for parties, screenings, and movie-star tributes.
Considered one of the masterpieces from opera great Giuseppe Verdi, San Diego Opera’s “Rigoletto” sees what happens when the prurient Duke of Mantua and his sharp-tongued court jester become entangled in a fatal curse.
Grim
La Jolla Playhouse
Oct. 27–Nov. 29
When the Grim Reaper’s job becomes too…grim…and he retires after 300,000 years, his daughter picks up the family business. But when she falls for a human and finds beauty in the souls she’s meant to reap, she questions her purpose.
Photo Credit: Ron Kerner
November
Skate Craft
Mingei International Museum
Nov. 21–May 9, 2027
San Diego is nothing without skate culture. Mingei’s “Skate Craft” portrays skateboarding as “living folk art” via its DIY roots (skateboards built in garages) and shows how that ethos shapes the future.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
SeaWorld dazzles with a drone show, big-name entertainers, new animal adventures and more
By Partner Content
Nights are heating up at SeaWorld San Diego. The quintessential summertime staple on Mission Bay is transforming into a destination for unforgettable day-to-night adventures, bringing back some of its most popular Summer Nights programming and introducing exciting new experiences sure to delight both kids and adults alike.
The 2026 Summer Day to Night at SeaWorld San Diego is the park’s most ambitious season yet. SeaWorld has planned a highly anticipated entertainment lineup that features nine weeks of throwback concerts featuring R&B and hip‑hop favorites from the ‘90s and early 2000s, including Jordin Sparks, Too $hort and Warren G, Ashanti, and an array of boy band heartthrobs performing together as part of the Pop 2000 Tour.
New this season is perhaps the park’s most visible update: a nightly drone show, Ocean of Dreams, which illuminates the sky with hundreds of synchronized sparklers. Drones form sea otters, sharks, dolphins, and a majestic orca that tell a breathtaking 12-minute story of marine life and underwater ecosystems. The show culminates with a spectacular electric neon finale celebrating hope, wonder, and ocean stewardship.
Nighttime visitors are also in store for animal adventures that fuse education with high-energy fun and the dreamy ambiance of nighttime. The park has launched two all-new animal presentations: Shamu’s Celebration:Light Up the Night and Dolphins: Touch the Sky. Shamu’s Celebration:Light Up the Night features vibrant lighting, music, and dynamic choreography that celebrates the power and beauty of killer whales. Dolphins: Touch the Sky showcases playful bottlenose dolphins and the special connection between humans and the natural world. And back by popular demand is fan-favorite Sea Lions Tonite. See the charming pinnipeds splash, play, and parody pop culture in this refreshed crowd-pleaser.
More must-sees: a newly reimagined Shark Encounter, one of the country’s more immersive exhibits highlighting 11 different species up close, SeaWorld’s beloved BMX Blast! stunt show, and high-seas escapade, Pirates Ahoy! The Battle for Mermaid Cove. And don’t miss the park’s all-new Deep Sea Disco, which encourages guests to dance the night away under the glow of the SkyTower, and vibrant closing time laser light display Laser Reef Summer Spectacular.
Amp up the nighttime vibe with local craft beers, curated cocktails, and nostalgic theme park treats with $1 beer all summer long. SeaWorld is the place for day to night summer fun. When the sun goes down, SeaWorld lights up, and inspires guests of all ages to embrace their inner whimsy and see why generations of San Diegans head to SeaWorld to make memories they’ll never forget.
