Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.
Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.
Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.
It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.
For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.
For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.
Courtesy of North City Farmers Market
San Marcos
San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).
Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.
Meet the Local: Patricia Prado-Olmos
Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.
“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.
After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”
Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.
On Friday nights, Prado-Olmos loves a stroll through the San Marcos Farmers Market (held in the streets of North City) before stopping for dinner at Vintana Wine + Dine—which is technically Escondido, but the rolling hills and the slow-braised short rib, roasted chicken roulade, and pepita- and sesame-crusted Brie are hard to beat.
Courtesy of City of Escondido
Escondido
While tuna money built Point Loma, 29 miles northeast as the crow flies, avocado cash-fueled Grand Avenue in Escondido (the healthcare industry now carries the purse). Hispanic culture is the bloodline here, representing about half of the population.
Over on Escondido Boulevard, you can see the generational shift in two taco shops—the classic Lourdes Mexican Food (and its iconic caldo de pollo) down from Mesa Agricola (the heirloom guisados upstart from chef Juan González and his wife, farmer Megan Strom).
Escondido’s also a fairly strong arts hub, surprising or not. Art tends to happen in hills and near trees. The plucky Patio Playhouse is the OG, staging productions since 1967; the modern cultural mothership California Center for the Arts landed in the ’90s. Since 2003, Kit Carson Park has been home to the only American sculpture garden by legendary French artist Niki de Saint Phalle, called Queen Califia’s Magical Circle. It’s also her last international work before passing away.
The new face of art is Suzanne Nicolaisen and other volunteers who started Esco Alley Art in 2021. The group has staged over 70 large-format outdoor murals along Grand Avenue, at the California Center for the Arts, and on the Escondido Trail.
Nicolaisen says her perfect day starts with a quick call to her 101-year-old neighbor, Dorris, then a stroll to check out the new community art along Escondido Creek Trail—the paved running/biking path that hugs the creek through the city and has become an al fresco art project.
Then, a walk through Kit Carson Park. For lunch, she’s “always alternating between our downtown restaurants: A Delight of France, Sunny Side Kitchen, Upper East, Firangi Indian Gastropub, not forgetting H Brothers and The Grand Tea Room.”
Following lunch, Nicolaisen stops into the Escondido Arts Partnership gallery—the working-artist hub in the city, a creative clubhouse—plus a conversation with executive director Chrisanne Moats and gallery manager Katie Werner. Golden hour is spent at the California Center for the Arts, either for a show or “maybe just the pleasure of being in a place that celebrates creativity,” she says.
Courtesy of Oceanside Museum of Art
Oceanside
The county’s gritty, northernmost surf city (once referred to as “Ocean-slime”) is now navigating the growing pains and pleasures of boom township. You’ve got 50-year-old skate punks and a Michelin star (Valle). A 92-acre surf-lagoon resort surrounded by roughly 700 homes is slated for the old Valley Drive-In. Downtown’s emotional landmark, Regal Cinema, is becoming 401 Mission, a seven-story tower with roughly 330 apartments, 29,000 square feet of restaurant and retail space, and a sizable public courtyard.
Lifelong locals like Aaron Crossland have seen O’side live seven lives. He and his wife, Lauren Crossland-Marr, co-own South European–inspired wine bar Merenda. When Covid forced them to move from Italy back to the US, socially distanced snacktime hangouts kept them sane. So they built Merenda as a well-designed space for wine and snacks—with custom mosaic tile carpet, handmade wine shelves, and murals in a private dining room.
Meet the Local: Aaron Crossland
Crossland eases into the day with a Vigilante Coffee Company drip until the craving for a Bound Coffee Company breakfast burrito kicks in. “They make the best breakfast burritos in town, and I’m far from the only one who thinks so,” he says. Afterward, with the marine layer still pushing the snooze button on sunlight, it’s time for a long walk down the Strand—the 1.5-mile boardwalk that starts at the pier, by the skaters who fling themselves off the concrete stage at the Junior Seau Amphitheater.
For culture, it’s the Oceanside Museum of Art—occupying the old city hall and championing modern art from Southern California. Crossland times visits with “whenever a new exhibit opens [to see] how much the city’s creative scene keeps growing.” For a late-night meal, he’s at Wrench and Rodent Seabasstropub from chef Davin Waite for “some of the best salmon nigiri and creative local fish specials around.”
Courtesy of Rancho ValenciaResort & Spa
Rancho Santa Fe
Trees outnumber humans in Rancho Santa Fe by a long shot—only about 2,300 residents live in the bendy, eucalyptus-splotched hills east of Encinitas. It’s one of the top country drives in San Diego, with performance machines careening through motion-sickness roads. Back in the 1920s, eco-conscious architect Lilian Rice designed the master plan for this low-population-density, high-green-space area, and her influence still shapes the city today.
Pro athletes and Hollywood stars came to the area early on for things like the “Bing Crosby Clambake”—a golf tournament named after the Ranch’s then-most-famous resident. The legendary Chino Farm is down the road. Local resident Bertrand Hug (longtime owner of Mister A’s, who sold it to his right-hand man a few years ago) is the unofficial, very French neighborhood statesman, opining with longtime guests on the patio of his restaurant Mille Fleurs.
The centerpiece of The Village is the 11-acre, 100-year-old Inn at Rancho Santa Fe, which finalized a $42 million reinvention in 2024. The tension in RSF is always between minor evolutions and the preservationist edicts of The Covenant (the historic, legally binding agreement designed to preserve the area’s rural landscape and Spanish Colonial Revival architecture).
Each new home, remodel, or major landscape renovation is subject to an aesthetic review by the Art Jury, which has always felt like an elevated rebrand of “HOA.” Some of the high-profile locals understandably want to hide in the foliage; others are deeply out, about, and involved, like Charo Garcia-Acevedo. Glamorous by trade, she owned her own fashion boutique in Brooklyn by the time she was 20. Now, she chairs or supports Miracle Babies, Promises2Kids, and Tijuana Sin Hambre, a binational food insecurity organization. “Because a hungry child 30 miles south is still a hungry child,” she says. She often donates her home as a fundraising stage for nonprofits across the county.
Meet the Local: Charo Garcia-Acevedo
Garcia-Acevedo’s perfect morning starts around 5 a.m. with yoga or a quick workout at Rancho Valencia—the only Relais & Châteaux in Southern California (the resort equivalent of a three-star Michelin restaurant). “RV has some of the best technicians, and the atmosphere is simple but luxurious,” she says.
Lunch is a kale salmon salad from the on-site restaurant, Pony Room. “Fresh, simple, perfect,” she says. If she wasn’t able to hit the gym, Garcia-Acevedo walks three miles on the La Orilla Trail, which connects to the nearby San Elijo Lagoon Ecological Reserve. All told, there are 60 miles of trails in Rancho Santa Fe’s Covenant trail system, connecting the estates to the Village.
“You never have to touch a main road,” Garcia-Acevedo says. “It’s how RSF stays a horse town.”
Late afternoon on her perfect day would include a tour of all the Lilian Rice structures on her way to the Village, passing The Inn at Rancho Santa Fe, and then a brief stop into flower-filled bakery-café Thyme in the Ranch for an iced tea.
For shopping, it’s Edit Consignment & Boutique and Boulevard Rancho Santa Fe, for which she shares her most strategic tip: “Tuesdays are best for new Hermès and Chanel.” Evening is live music, dancing, and drinks at Bing’s Bar and Mille Fleurs, where “I don’t need to think much; I just let the night happen,” she says.
Photo Credit: James Tran
Leucadia
Ignore the official incorporation papers—Leucadia isn’t Encinitas. Leucadia feels more like the torn-shorts, side-tent cousin. It started as an agricultural and flower-growing hub thanks to being the first stretch in the area to pipe in fresh water (from Lake Hodges). When early developers realized the eucalyptus they’d planted to use as railroad wood was useless (it cracks when dried), they let the giants grow and grow.
That explains the 120-foot canopy over Highway 101 that frames classic spots like The Leucadian Bar and some of the nicest beachfront trailer parks in the country. If you spend two seconds looking out any window, you’ll see pelotons of cyclists hitting their daily 50-miler.
So there was no better person to poll than Jeff Schade, the longtime local who took over stewardship of the emotional mainstay Leucadia Cyclery in 2023.
Meet the Local: Jeff Schade
Schade says he starts each day with a mental audit of the 101 Streetscape progress—a decades-long construction project to make 2.5 miles of Highway 101 more walkable, bikeable, and shoppable. Over a cup at CoffeeCoffee or Sip-N-Sea, he “spends 15 minutes doing mental math to estimate exactly how much time and money is currently being set on fire behind those orange cones.” If he’s feeling fancy, it’s Atelier Manna for “food that is almost too pretty to touch.” If he’s feeling classic, it’s an apple fritter from Leucadia Donut Shoppe.
By midday, roll into Fish 101 from spearfisherman and chef John Park for—surprise, surprise—fish tacos. Those will be the fuel for the afternoon’s “I live in Bali now” flex at Four Moons Spa—a boutique hotel in a former home founded by Letha Sandison and Courtney Mars. “Yes, I’m getting a mani/pedi, got something to say about it?” he says. Refreshed, he hits up surf shop and community tractor beam Atacama, or Grandview Surf Shop for that “old-school North County vibe.” (A quick dip into Encinitas proper is required for an “absolute mandatory stop” at The Cake House, a dispensary that opened in 2024.)
Golden hour in Leucadia is best spent under a tree at Leucadia Oaks Park or catching some waves at Beacon’s Beach. There, Schade can study up for trivia night at Duck Foot Brewing, where he also recommends mixing a Stiiizy THC drink with a Duck Foot cold one for a “locally sourced space-flight.”
Courtesy of Moonlight Beach Ampitheatre
Vista
Compared to the 1990s, historic downtown Vista is unrecognizable. What was once a four-lane pass-through with zero walkability has been reinvented as a pedestrian hangout: two car lanes with wide, wandering sidewalks, more than 40 places to eat, and six craft breweries.
The shift was boiled-frog slow, with the city spending about $12 million improving sidewalks, streets, parking, lighting, and signage—much of it along the central nerve of Main Street. The anchor is still the Avo Playhouse, the 1948 movie theater retrofitted for stage shows.
Longtime hangs like burger-and-shake spot Pepper Tree Frosty and Vista Village Pub have been joined in recent years by newcomers like Seven Seas Bar & Grill (a sister concept to Lighthouse Oyster in Oceanside), noodle-and-cute-buns spot Harumama, and Mexico Viejo.
Moonlight Amphitheatre Producing Artistic Director Steven Glaudini has watched all the change happen, having made his debut at Moonlight 30 years ago as a young actor, playing Mr. Smee in Peter Pan. “Now, the thing about Vista is that you don’t have to travel much farther than one street,” he says. Since 2012, Glaudini has led productions of favorites such as Jesus Christ Superstar, West Side Story, and The Hunchback of Notre Dame.
Meet the Local: Steven Glaudini
It’s easy to start the day on a good foot at Vista Village Pub. “Traditional eggs over medium, bacon crisp, hashbrown well done, and sourdough toast—they nail it every time,” Glaudini says. (Don’t forget the VVP Bloody Mary.) He also sometimes hits up Prey Brewing Company for brunch, “but get there early; it fills up quickly.”
“Everything on the menu is great,” but he especially loves the ahi poke tacos, Ol’ Forester burger (which comes with an Old Forester bourbon glaze), and the wedge salad.
On opening nights, Glaudini’s ritual is to hit Mediterranean spot Shaks Mediterranean Bistro, where the longtime-local Shakarjian family makes a mean chicken shish kabob plate. He also recommends Seven Seas (“Finally, I don’t have to drive to Carlsbad for a raw bar,” he says.), Giovanetti’s on South Santa Fe Drive, and 508 Tavern for “Taco Tuesday to die for” and “not a clunker on the menu.”
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
It’s happening, San Diego. The pre–Comic-Con excitement jitters begin to creep in as soon as July hits the calendar. But for those who forgot to set an alarm on registration day, whose batteries died or whose luck ran out in the virtual waiting room, or who simply prefer to soak up the fandom frenzy from the outside, we’ve got the best ways to experience Comic-Con weekend—no badge required.
Ready Party One: The Final Level 2026 SDCC Kickoff Party
Ain’t no party like an after-hours party, and XLE Productions’ Ready Party One is definitely one for comic book fans. Kick-start your convention weekend at Parq Nightclub and enjoy music by fan-favorite ’80s tribute band The Flux Capacitors, along with enough fandom fun, cosplay, retro gaming and pop-culture nostalgia to satisfy your inner geek. At least for the night.
Date & Time: Wednesday, July 22, 8 p.m. Location: Parq Nightclub, 615 Broadway, San Diego, CA 92101 Price: Tickets start at $34
Interactive Zone at Petco Park and Gallagher Square Events
With more than a dozen activities and brand activations, Petco Park’s Interactive Zone is a badgeless fan’s playground, bringing together brands, games, celebrity appearances and immersive experiences all in one place. On Friday, July 24, Funko’s beloved annual party, hosted by Funko founder Mike Becker, returns to Gallagher Square. This year’s “Quest for the Grail” event will take guests on a journey to the sunken city of Atlantis. Expect themed décor, food, drinks, games and special guest appearances.
Date & Time: Thursday, July 23–Sunday, July 26 (times TBD) Location: Lexus Premier Lot across from Petco Park Price: Free; Funko Funday event is ticketed
Cartoon and art lovers can celebrate the work of Chuck Jones, creator of some of animation’s most iconic characters, including Bugs Bunny, Daffy Duck, Road Runner, Wile E. Coyote and Pepé Le Pew, at Seaport Village’s Chuck Jones Gallery. During Comic-Con weekend, the showroom will also host meet-and-greets with talented artists including Disney artist and seascape painter Steve Barton, The Simpsons animator Stephen Reis, and licensed Warner Bros., Hanna-Barbera and Disney fine artist Ben Olson.
Date & Time: Thursday, July 23–Saturday, July 25, 2026 (times TBD) Location: Chuck Jones Gallery, 809 W. Harbor Drive, San Diego, CA Price: Free
PAWmicon Pet Cosplay
Get your pup’s—and your own—cosplay game ready because Helen Woodward Animal Center’s PAWmicon is back. Enjoy a Comic-Con-themed outing with the whole family while raising awareness for orphaned pets in San Diego. Divided into three categories—Flying Solo, Dynamic Duos & Trios & More, and Fantastic Floats—the event is a paw-fect way to jump-start the festivities.
Date & Time: Tuesday, July 21, 2026, 4:30–7 p.m. Location: Presidents Way Lawn at Balboa Park Price: Free
Comic-Con-Themed Bar Crawl
Why leave all the fun, mischief and mayhem to badge holders when you can join more than 300 partygoers and crawl through some of downtown San Diego’s top bars and nightclubs? Whether you’re called to save the universe or have an allegiance to the dark side, the annual Comic-Con Bar Crawl gives attendees exclusive access to more than 20 venues throughout the Gaslamp Quarter, with free welcome shots, exclusive drink discounts and complimentary entry along the way. This event for ages 21 and older is a fun way to celebrate your fandom outside the convention center.
Date & Time: Friday, July 24–Sunday, July 26, 2026, 8 p.m.–2 a.m. Location: Check-in at Toro, 672 Fifth Ave., San Diego, CA 92101, from 8–9 p.m. Price: $13–$30
Her Universe Fashion Show
Geek out over couture at the annual Her Universe Fashion Show at the Manchester Grand Hyatt. Hosted by founder and Star Wars: The Clone Wars actress Ashley Eckstein and presented by Warner Bros. Discovery Global Consumer Products, this year’s show will feature a selection of designers showcasing one-of-a-kind DC-inspired creations as they compete for a $2,000 cash prize.
Note: Wristbands are traditionally distributed the morning of the event on a first-come, first-served basis, but official details have not yet been announced.
Date & Time: Thursday, July 23, 6 p.m. Location: Manchester Grand Hyatt, Seaport Ballroom, 1 Market Place, San Diego, CA 92101 Price: Free
Comic-Con Museum
A destination for all things fandom, Balboa Park’s Comic-Con Museum brings world-premiere and exclusive exhibits and events to the heart of San Diego, giving fans a place to geek out all year long. The museum is currently featuring the U.S. debut of Doctor Who Worlds of Wonder, showcasing 17 of the Doctor’s most iconic costumes, a full-size TARDIS and a collection of original sonic screwdrivers used on-screen. Visitors can also explore Sangre, Sudor y Mito: The Art and Tradition of Mexican Lucha Libre, featuring rare collectibles and authentic masks and costumes worn by legendary luchadores.
Date & Time: Open Thursday through Tuesday (closed Wednesdays), 10 a.m.–5 p.m. Location: 2131 Pan American Plaza, San Diego, CA 92101 Price: $15–$30; free for children younger than 6
Comic-Con Art Show
Browse an extensive collection of original drawings, paintings, jewelry and other whimsical creations from more than 100 professional and amateur artists at the Comic-Con Art Show. Many pieces will be available for purchase through the silent auction or Quick Sale, giving fans the chance to take home a one-of-a-kind Comic-Con souvenir while supporting talented artists.
Dates & Times:
Thursday, July 23: 11 a.m.–8 p.m.
Friday, July 24: 9 a.m.–8 p.m.
Saturday, July 25: 9 a.m.–6 p.m.
Sunday, July 26: 9 a.m.–6 p.m.
Location: Manchester Grand Hyatt, Grand Hall CD, 1 Market Place, San Diego, CA 92101 Price: Free
Looking for a supercute way to fuel your Comic-Con adventures? Swing by the Hello Kitty Café Truck. This traveling pink café on wheels will be parked at Petco Park’s Interactive Zone, serving up tasty treats and exclusive merchandise. From limited-edition tote bags and hats to mugs and T-shirts, it’s the perfect stop to grab a snack and a little extra kawaii cuteness.
Date & Time:
Thursday, July 23–Saturday, July 25: 10 a.m.–4 p.m.
Sunday, July 26: 10 a.m. (closing time TBD)
Location: Petco Park Interactive Zone, 100 Park Blvd., San Diego, CA 92101 Price: Menu items vary
PopUp Bagels, Spider-Man and Donut Bar Activations at Pendry San Diego
Get ready to fuel up and hype up. Whether you’re a plain-bagel purist or an everything-bagel fan, don’t miss your chance to grab breakfast or recharge at PopUp Bagels’ Volkswagen bus parked outside Pendry San Diego. Then satisfy your sweet tooth at Provisional with a rotating selection of character-themed doughnuts from Donut Bar. Both are available throughout the weekend beginning at 7 a.m. until sold out.
On Saturday, July 25, from noon to 3 p.m., head to Nason’s Beer Hall to celebrate Sony Pictures’ upcoming Spider-Man: Brand New Day. Guests can sample Tom Holland’s nonalcoholic beer brand, BERO, served in limited-edition themed cans available exclusively during the event.
Camila Ibarra Gallego is a CaliBaja native pursuing a master's degree in culinary journalism at the Basque Culinary Center. Shaped by the culturally rich, bicultural megaregion, she's passionate about sniffing out stories that connect people, territory and culture through food. When she's not tumbling down internet rabbit holes, you can find her pretending to be a wine connoisseur at a local wine bar or nose-deep in a good book.
Before, during, and after the Fourth of July, San Diegans can commemorate America’s 250th anniversary with an abundance of stars, stripes and local celebrations. America The Beautiful: 250 at The Rady Shell and Lamb’s Players Theatre’s revival of American Rhythm will look back at the many songs which define our country. Liberty Station’s Anchored in Freedom celebration and the Independence Day Carnival offer community-centered fun and loads of family-friendly activities. And who can possibly forget the Big Bay Boom, which will resume its reign over San Diego Bay as the state’s biggest fireworks show. Outside of the holiday festivities, this week brings the yearly return of Little Italy’s Summer Sera and the Athenaeum Summer Festival, as well as a slate of championship matches for All Elite Wrestling.
Sip on refreshing beverages and savor a panoramic rooftop view this Friday from 6-8 p.m. during the 21-plus Sunset & Spritz at Margaritaville Hotel San Diego Gaslamp Quarter’s 5 O’Clock Somewhere Bar. There will be a live DJ (until 9 p.m.), appetizers, pool and cabana access, a photo booth, and a cash bar (until 11 p.m.). To accentuate the summer theme, guests are invited to dress in white, pink, and orange attire. Tickets are $29 and come with a welcome aperol spritz.
616 J Street, Gaslamp
The 250 Grand Tasting Menu at Amaya
July 3 & 4
Bring a patriotic palette to the Fairmont Grand Del Mar for The 250 Grand Tasting Menu at Amaya this Friday and Saturday from 5-8:30 p.m. Patrons will be treated to a five-course tasting menu, curated to exhibit a selection of standout regional flavors and culinary concepts that have shaped our country’s distinct food heritage. The meal will also include beverage pairings with each course, such as wine, cocktails, and artisanal drinks. Reservations are $330 per person (with tax and 20% gratuity) on OpenTable.
Don Toliver thrives at being the life of the party (and the “After Party”). His fifth album Octane, released in February, is indicative of his thrill-seeking nature. As with his earlier releases, Octane sees Toliver operating in the space between hip-hop and R&B, with warbling vocals and blaring beats that are best heard at a high volume. This Tuesday at 7:30 p.m., Toliver will play at Pechanga Arena, with rappers SoFaygo, Chase B and SahBabii—who had a guest verse on Octane standout “K9”—as special guests. Tickets start at $156 for this concert.
What makes musicals like Wicked, Cats, Chicago, and Jersey Boys so timeless is the legion of excellent songs that makes fans out of those who’ve never even watched the show. This Friday at 7:30 p.m. during Blockbuster Broadway! at The Rady Shell, conductor Evan Roider, the San Diego Symphony Orchestra, and veteran vocalists Alex Getlin, Jessica Hendy, Scott Coulter, and John Boswell (also on piano) will perform an all-star theater soundtrack. In addition to the shows named above, audiences can expect songs from A Chorus Line, The Phantom of the Opera, Annie,and more. Tickets range from $57 to $129 for this concert.
222 Marina Park Way, Embarcadero
America The Beautiful: 250 at The Rady Shell
July 4
One night after recognizing the brilliance of Broadway, The Rady Shell will ring in the United States’ landmark anniversary with America The Beautiful: 250 this Saturday at 7:30 p.m. Conductor Byron Stripling, joined by a five-performer ensemble and the San Diego Symphony Orchestra, will lead a night of ballads that best resemble the red, white, and blue, including songs sourced from the Great American Songbook. After the show, concertgoers are invited to watch the nearby Big Bay Boom from their seats. Tickets range from $71 to $139 for this concert.
222 Marina Park Way, Embarcadero
Athenaeum Summer Festival at Athenaeum Music & Arts Library
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Summer has officially kicked off, and San Diego is celebrating the sunny season with a myriad of fun events. From San Diego Pride week and a fairytale performance at Civic Theatre to a Santigold concert and Comic-Con, there are dozens of opportunities to make memories worth adding to your scrapbook. Here are all the best things to do in San Diego this July:
Divine inspirations, operatic ballads, and symphonic pop production elevate Rosalía’s Lux to heavenly levels. Hear angelic vocals ascend—in up to 13 languages—during her performance at Pechanga Arena.
Enjoy a night of feel-good indie rock and sing-along anthems at the Cal Coast Credit Union Open Air Theatre courtesy of Young the Giant and special guest Cold War Kids.
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Santigold collects genres like gold stars: musical accouterments that brighten her uniquely alternative sound. See her live in concert with dancehall producer Troy Baker Sound at Humphreys Concerts by the Bay.
Two male government workers pursue a secret romance amid the Lavender Scare in the San Diego Opera’s production of “Fellow Travelers” at the Balboa Theatre.
Audrey Hepburn. Marlon Brando. Salvador Dalí. What do these icons have in common? Each was the enigmatic focus of a Cecil Beaton portrait. Step inside Cecil Beaton’s Fashionable World, an alluring showcase of 20th-century style at San Diego Museum of Art.
Courtesy of San Diego Pride
More Fun Things to Do in San Diego This Month
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The Little Italy Mercato will trade morning rays for golden-hour glow through its free Summer Sera, an expansion of the neighborhood’s farmers market with live music, artisanal finds, and a fetching amount of pet activities.
11–19
San Diego Pride week starts with a Dyke March and ends with the two-day “Pride Shines On” festival. The days in between? Run a 5K, march in the parade, visit the rainbow-lit St. Paul’s Episcopal Cathedral, and more.
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Dress up for a Mediterranean-themed tea time at the Estancia La Jolla, a laid-back yet refined afternoon planned for the resort’s monthly Tea in the Garden series.
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Nerd culture’s biggest gathering returns to the Convention Center. San Diego Comic-Con welcomes fans of everything from comic book cinema to ultra-rare collectibles for panels, exhibits, sneak peeks, and much more.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.
Courtesy of Herb & Sea
The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.
Courtesy of Herb & Sea
And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.
Courtesy of Herb & Sea
Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.
Courtesy of Herb & Sea
The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
There are two types of San Diegans in July: those who have their Pride Festival tickets, and those who wish they’d bought them sooner. Summer in San Diego already feels like a fever dream of sunshine and saltwater, and with Balboa Park turning it up to a level best described as joyfully unhinged, we wouldn’t have it any other way.
That’s right: San Diego Pride 2026 is bigger, louder, and more necessary than ever. From July 18–19, expect a full, unapologetic, flags-everywhere kind of weekend where the city opens its arms and means it. Here’s everything you need to know about San Diego Pride 2026.
When and where is the 2026 San Diego Pride Festival?
The San Diego Pride Festival takes over Marston Point in Balboa Park (6th Ave. & Laurel St.) on Saturday, July 18 (12 p.m. to 10 p.m.) and Sunday, July 19 (12 p.m. to 9 p.m.).
How much are San Diego Pride Festival tickets?
Buy tickets early because prices go up closer to the weekend. Regular GA is priced at $45 for a single day or $75 for the full weekend. Once Pride Weekend pricing kicks in, that bumps to $48 for one day and $85 for two days. VIP Weekend starts at $269, and if you want a Meet & Greet with Hailie Sahar on July 18 at 2 p.m., tickets are $106.
Seniors 65 years and older can grab a ticket at the box office for $15, and high schoolers and younger get in free, though they still need to stop by the box office for a ticket before entering. Regular pricing is available through July 17, so don’t wait until the last minute.
What to expect at the festival?
The San Diego Pride Festival isn’t just a typical party. Expect Balboa Park at maximum capacity and maximum heart with five stages, hundreds of vendors, and more joy per square foot than anywhere else in the city that weekend.
At the heart of it all is the Stonewall Stage, the main event where legends and newcomers alike make their San Diego Pride debut. The Mundo Latino Stage brings Rock en Español, DJs, drag shows, and multicultural performers to the mix. The Movement Stage offers a full celebration of Black LGBTQIA+ arts, music, and culture through hip hop, urban contemporary, and local DJs, plus a Queer Locals Marketplace full of LGBTQ-owned small businesses selling handmade art, wellness goods, literature, community resources, and more.
For the people who came to actually dance, the Euphoria Stage delivers electronic music and groundbreaking talent. Prism For All is where art, libraries, and history collide, with workshops, performances, and a makerspace hosted by Art of Pride, the San Diego Public Library, and Lambda Archives. And the Youth Zone gives LGBTQIA+ young people their own dedicated area to meet, get creative, play, and find support.
Who is featured on the 2026 San Diego Pride Festival lineup?
The San Diego Pride Festival 2026 runs on the energy of over 2,000 volunteers every year. With more than 30 departments to choose from, whether you’re a people person, a behind-the-scenes organizer, or just someone who wants to do something good in a great outfit, there’s a spot with your name on it. Head to the San Diego Pride website to sign up.
When and where is the San Diego Pride Parade?
San Diego’s Pride Parade calls the parade “the region’s largest single-day civic event,” drawing more than 250,000 attendees annually. This year it takes place on Saturday, July 18 from 10 a.m. to 3 p.m. and starts at University Avenue and Normal Street. Then it travels west on University Avenue, south on Sixth Avenue, and ends near Balboa Park/Quince Drive.
When and where is the San Diego Pride 5K and Walk?
The Pride 5K Run & Walk is one of the highlights of Pride Week, drawing as many as 1,700 runners and walkers from around the world and raising approximately $40,000 for charity partners San Diego Pride and The LGBT Center’s Youth Housing Project. This year it also takes place on July 18, just a bit earlier at 8 a.m., at the corner of Centre and University Ave in Hillcrest.
Of course, buying a ticket is a guaranteed good time, but it’s also funding something real. San Diego Pride is a registered 501(c)(3) nonprofit, and proceeds go toward supporting organizations that host community events, programs, and fundraisers advancing pride, equality, and respect for LGBTQ+ communities locally, nationally, and globally.
That includes virtual youth programming like Pride’s Youth Leadership Academy, which reaches more than 4,000 LGBTQ children and young adults, as well as coalitions like the QAPIMEDA Coalition, Black LGBTQ Coalition, and Latinx Coalition, and more than 30 LGBTQ programs and events throughout the year.
What items are prohibited at the San Diego Pride Festival?
The prohibited items list is lengthy (no balloons, no selfie sticks, no bubble-making devices, trust us they’ll make up for it elsewhere), but the big ones to keep in mind: clear bags only (max 12″x6″x12″), no outside food, no alcoholic beverages, no glass, no large umbrellas, and no knives or weapons of any kind. Leave the drone at home too. For the full list, head to sdpride.org/entry-policies.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Walking into a room full of strangers isn’t high on the fun index for most. It’s inherently awkward: Everyone’s standing in closed-loop clusters, deep in conversation, and, depending on your social aptitude, the feeling is somewhere between light apprehension and burning alive from the inside out. The pull to retreat or reflexively look busy on your phone is stronger than the drink you now deeply crave. Having friends is nice, but making friends can be brutal.
There’s plenty of commentary on the loneliness epidemic. Last year, the American Psychiatric Association reported that one in three adults feel lonely at least once a week; those aged 18 to 34 are more likely to feel isolated and even more likely to turn to social media as a result. Dr. Vivek Murthy’s “My Parting Prescription for America” cautioned that “being socially disconnected increases our risk of heart disease, dementia, depression, anxiety, and premature death.” So it’s not just an emotional need; it’s nearly nutritional—chit-chat and the occasional wine-fueled, emotional deep-dive are just as important as Pilates and a reasonable amount of kale.
Finding social connections in any city is hard, but San Diego has very specific challenges. This is largely a transient population that acts as a temporary hotspot for many and a permanent home for few. Pick your reason: high rent, surreal gas prices, housing shortage, meh job opportunities (ranked 71st in the country in 2025), or the fact that active military is a sizable chunk of us (110,000-ish)—stationed here for a stretch, then gone. This constant flow of departees sucks out the potential for deeply established families and friend groups, leaving a good share of nomads, searchers, and plenty of people feeling socially awkward.
“There’s an underlying loneliness in all of us,” says Ramel Wallace, the host of monthly meetup CreativeMornings. “There are not a lot of San Diegans who are born and raised here, so [even those] San Diegans end up being just as lonely as the person who just got here.”
Photo Credit: Blair Kirby
Every month, in local libraries, breweries, and small businesses, there are ambitious social architects who have made a career out of undoing social sads. Extroverted champions of the awkward and searching, they’ve struck gold on in-person connection.
The first moments in a social situation are crucial. Sets the tone and cools the nerves.
At Pitch-A-Friend, singles recruit their close friends to present a slideshow of their dating green flags. The entry points for connection at Pitch-A-Friend are simple, old tech: stickers. Each colored sticker indicates if the wearer is single or taken, queer or straight, or practicing ethical non-monogamy (in a partnership but open to others under a mutual understanding).
At the helm of each showcase is Arielle Fuller, aka Chief Wingwoman, who is making dating hopeful again. As Fuller explains, this takes some of the fear of rejection out of a first interaction. “Putting a sticker on immediately means, ‘I wanted to leave my house and talk to someone, and I am a safe space to come and speak to me,’” she says.
Of course, not all of San Diego’s events designed to make connections are romantic. On the last Friday of every month, hundreds gather at San Diego Central Library for the local chapter of CreativeMornings—an org formed to unite creatives in various cities across the world (designers, artists, writers, producers, performers, architects, etc.).
Photo Credit: Gina Ribando
These aren’t your standard business card swaps, though. Coming from a hip-hop background, host Wallace uses call-and-response to break the fourth wall. “This is not my stage at all, this is our stage,” he says.
In your standard lecture-based meetup, the crowd silently faces the host and acknowledges nobody except those they came with. At CreativeMornings, everyone is encouraged to look around, pay attention to the strangers in the audience—not just the host. Wallace will pull volunteers to read the CM manifesto aloud, and he passes the mic to creatives, who make 30-second pitches to the community about projects they’re working on—and there’s always an invitation to connect and collaborate with the presenters whose ideas struck a chord.
The U.S. Chamber of Connection (yes it exists) says people experience life transitions nearly every year, and in these stretches are more open to forming new habits, relationships, and communities. In a revolving-door city like ours, the transition often comes when someone moves away. In 2023, the Census Bureau reported San Diego had the ninth-highest rates of domestic out-migration in the US.
This poses an issue for friendships that IRL SD addresses in monthly friend-making events called 619 Night.
“San Diego isn’t a place a lot of people stay forever,” says Alex Hunter, the creator of IRL SD. “They leave, and people [who stay] lose that community, so they’re hungry for community again.”
Their website describes the vibe as “backyard party meets college fair meets networking event meets happy hour.” Each follows a theme—wellness, sports, refresh and reset, etc.—with related community groups joining as well.
“The people I encounter are trying to get a fresh start in some capacity, so they’re more open, receptive, and ready to meet new friends,” Hunter says. “They need the circle.”
Photo Credit: Elysian Visions by Deaune Boyd LLC
Another way adults can break out of this disconnection is to revert in unison, says artist Elisa Summiel-Bey. The 2015-ish adult coloring book moment in the US was based on some real science, with multiple studies finding coloring has a noticeable meditative and stress-release effect by taking the brain away from anxieties and mental inventories, and focusing it on a simple, easy art. Summiel-Bey’s company Illustrated Melanin throws “Color & Chill” events, turning that trend into a group exercise, along with live DJ sets, wellness experts doing sound baths, and food and drink from BIPOC-owned local businesses. “I tend to think of coloring as your way to tap back into your childlike play,” she says. “As adults, I think we’re almost scared to let loose and have that unabashed joy.”
All of these social meetups attract crowds of likeminded connection-seekers, but high attendance is not the only thing that matters. Metrics nuts can track RSVPs, but spreadsheets can’t capture intangible wins: friendships made, innovative ideas sparked, collaborations kicked off. At CreativeMornings, Wallace redefines ROI as Return On Imagination. Resounding success means thoughtful inquiries over coffee, curiosity about the monthly meeting themes, and requests to take the microphone.
A simple, observable ROI is an increased number of window shoppers to the experience—on the periphery, watching from afar, looking for the right way in. Hunter from IRL SD sees the anxiety in her DMs. “The scariest part for you right now is not meeting new friends: It’s the unknown,” she says. “It’s the gap between ‘I’m here’ and ‘That’s where I need to be.’ If I can help you understand, or get a little bit of a shape around that unknown, it’s much more approachable.”
Courtesy of IRL SD
Being able to bridge that gap, however, depends on your ability to step out of your own mind. “It’s not a connection crisis; it’s a courage and confidence crisis,” says Fuller. The first hello could be as easy as, “Hey, cool shirt.” These are the types of things she includes in her confidence lab reels on Instagram and weekly newsletters.
Ever left a social event and shot straight into a spiral? Was I being weird? Why did I tell that story? I hope that person moves to another state very soon.
The experts say that post-event self-interrogation is a standard-issue part of being alive.
“I love awkward people, and I love being awkward myself,” says Wallace. “It’s humbling to experience: ‘I’m not alone. Finally someone is not put together.’ So give yourself that grace.”
Jeannine Boisse (she/her) is a freelance writer and professional creative with a background in Radio & Television. Based in sunny San Diego, Jeannine spends her time exploring the city's vibrant brewery scene, cooking up new recipes in the kitchen, and connecting with new people.
SeaWorld dazzles with a drone show, big-name entertainers, new animal adventures and more
By Partner Content
Nights are heating up at SeaWorld San Diego. The quintessential summertime staple on Mission Bay is transforming into a destination for unforgettable day-to-night adventures, bringing back some of its most popular Summer Nights programming and introducing exciting new experiences sure to delight both kids and adults alike.
The 2026 Summer Day to Night at SeaWorld San Diego is the park’s most ambitious season yet. SeaWorld has planned a highly anticipated entertainment lineup that features nine weeks of throwback concerts featuring R&B and hip‑hop favorites from the ‘90s and early 2000s, including Jordin Sparks, Too $hort and Warren G, Ashanti, and an array of boy band heartthrobs performing together as part of the Pop 2000 Tour.
New this season is perhaps the park’s most visible update: a nightly drone show, Ocean of Dreams, which illuminates the sky with hundreds of synchronized sparklers. Drones form sea otters, sharks, dolphins, and a majestic orca that tell a breathtaking 12-minute story of marine life and underwater ecosystems. The show culminates with a spectacular electric neon finale celebrating hope, wonder, and ocean stewardship.
Nighttime visitors are also in store for animal adventures that fuse education with high-energy fun and the dreamy ambiance of nighttime. The park has launched two all-new animal presentations: Shamu’s Celebration:Light Up the Night and Dolphins: Touch the Sky. Shamu’s Celebration:Light Up the Night features vibrant lighting, music, and dynamic choreography that celebrates the power and beauty of killer whales. Dolphins: Touch the Sky showcases playful bottlenose dolphins and the special connection between humans and the natural world. And back by popular demand is fan-favorite Sea Lions Tonite. See the charming pinnipeds splash, play, and parody pop culture in this refreshed crowd-pleaser.
More must-sees: a newly reimagined Shark Encounter, one of the country’s more immersive exhibits highlighting 11 different species up close, SeaWorld’s beloved BMX Blast! stunt show, and high-seas escapade, Pirates Ahoy! The Battle for Mermaid Cove. And don’t miss the park’s all-new Deep Sea Disco, which encourages guests to dance the night away under the glow of the SkyTower, and vibrant closing time laser light display Laser Reef Summer Spectacular.
Amp up the nighttime vibe with local craft beers, curated cocktails, and nostalgic theme park treats with $1 beer all summer long. SeaWorld is the place for day to night summer fun. When the sun goes down, SeaWorld lights up, and inspires guests of all ages to embrace their inner whimsy and see why generations of San Diegans head to SeaWorld to make memories they’ll never forget.
