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Digital Specs DECEMBER 12, 2019

Digital Advertising Specifications

Below you will find specifications for the many advertising opportunities that sandiegomagazine.com offers. Navigate: General Requirements | Standard Online Ad Units | Sponsored Content | Sponsored Content – Enewsletters | Newsletters | Rich Media | clickTAG Instructions | IAB Guidelines | Instagram GENERAL REQUIREMENTS Accepted file formats: GIF, JPEG, SWF (Rich Media) & Third Party […]

Below you will find specifications for the many advertising opportunities that sandiegomagazine.com offers.


Navigate: General Requirements | Standard Online Ad Units | Sponsored Content | Sponsored Content – Enewsletters | Newsletters | Rich Media | clickTAG Instructions | IAB Guidelines | Instagram


GENERAL REQUIREMENTS

  • Accepted file formats: GIF, JPEG, SWF (Rich Media) & Third Party Served ads.
  • Ads in Sandiegomagazine.com e-mail newsletters cannot use Flash or rich media.
  • All ads with a white or light background must include a 1×1 pixel border.
  • San Diego Magazine uses Double Click for Publishers as our ad network. Rich Media and Flash Ads (SWF) require the use of “clickTAG” in place of URLs. For guidelines on how to add this, click here

STANDARD ONLINE AD UNITS (aka Banners)

  • Advertorial Max word count: 600
  • Referring embedded links: unlimited
  • Photo Format: JPG or PNG
  • File Size: For advertorial, please submit hi-res JPGs, for logos, .eps preferred
  • Photo Quantity: 1 minimum 6 max
  • Main Photo Size: 785×523 pixels
  • **San Diego Magazine will resize any images to fit upon request.
  • Video Format: MP4, FLV or YouTube or Vimeo link. Video must not contain 3rd party advertisements. Video may also be hosted from San Diego Magazine YouTube channel upon request
  • Max length 5 minutes
  • All content is subject to review and approval
  • Advertorial Max word count: 30
  • Referring embedded links: 2
  • Photo Format: JPG or PNG Max size 200×200 pixels
  • Thumbnail and Logo Size**: Please submit hi-res JPGs for images and logos, (for logos .eps preferred)
  • **San Diego Magazine will resize any images to fit upon request.
  • All content is subject to review and approval

Carousel Placement

Module Placement

Sponsored Advertorial

Sponsored Content – Enewsletter

NEWSLETTER SPONSORSHIPS, ADS, & DEDICATED BLASTS

RICH MEDIA AD SPECIFICATIONS

Sizes, Submitted Creative and Third-Party

  • All Standard online sizes apply.
  • Third-party Javascript or iFrame tags are welcomed, must be Google Ad Manager compliant.
  • SWF/Rich Media ads must be supplied with a static back-up (JPG or GIF).

ClickTAG Instructions for Flash

  • All Flash (SWF) Files must use clickTAG, AND NO EMBEDDED URLS.

The clickTAG action script is designed for use with ActionScript 2.0. Please ensure that your Flash file is set to ActionScript 2.0, a static .JPG image of the Flash Ad must also accompany the .SWF file, the .FLA file must be Flash CS3 compatible or higher. Whereever your click Actions are embedded in the file, you’ll need to add the following script:

INSTAGRAM

  • Vertical photos for “Stories” 1080px by 1350px
  • Photos for “Timeline” 1080px by 1080px
  • include all relevant hashtags and handles

Expandables (push-down)

  • 970×90 collapsed – 970×90 expanded 970×415 – JPEG, static image.
  • Video max length 30 seconds
  • Video file either MP4 or YouTube link.
  • Collapsed image must have an “expand” call to action/button
  • Expanded image must have “X” or a “close” call to action in the top right corner.

Internet Advertising Board (IAB) Guidelines

The following specs apply to expandable rich media ads. Please consult your account executive for expansion direction as well as the full IAB Guidelines for more information before production.

For full IAB Guidelines, click here to download the Excel Spreadsheet or visit IAB Online.

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Studio S JUNE 15, 2026

A Modern Take on Steak

Stake Chophouse & Bar brings contemporary classics and old-school service to the heart of Coronado

A Modern Take on Steak
Courtesy of Stake Chophouse

Stake Chophouse & Bar isn’t your average steakhouse. Blue Bridge Hospitality’s Coronado outpost is a modern interpretation of a big-city steakhouse nestled in the heart of the small coastal community. The team at Stake has reimagined the whole steakhouse experience. By prioritizing a seasonal farm-to-table sourcing philosophy, a personalized guest experience, and unique service touches, like a formal steak presentation and a bespoke knife selection process, Stake distinguishes itself in a sea of steakhouses.

Exceptional steaks, including Wagyu from Japan, Australia, and the U.S., and fresh seafood flown in daily form the core of Stake’s culinary identity. The menu features a five-course omakase-style steak experience highlighting house favorites, plus an array of cuts, and classic steakhouse staples—think a wedge salad, baked potato, or pasta carbonara—refined for a contemporary palate without losing their traditional appeal. Stake focuses on seasonal sourcing from the region’s best family farms and specialty purveyors, and incorporates intentionally unexpected touches to create something truly unique.

“I challenge our chefs and myself to take it a step further in sourcing,” says Chef Ronnie Schwandt. “It’s important to us to highlight different farms, unique one-off farms—whether it’s cattle, strawberries, a local fisherman or from anywhere in the United States, we’re always trying to find that niche.”

Beyond the menu, Stake emphasizes outstanding service, says Vinny Spatafore, Director of Hospitality Operations. Staff maintains detailed notes, allowing them to remember guests by name, recall previous orders such as a favorite martini (also memorable for the customer since it’s served in an extra tall, distinctly-shaped glass), and celebrate special occasions like birthdays and anniversaries.

“When you have those points of topic that you remember about a guest, they appreciate that,” he says. “Our servers are really good with that—we have a couple servers who have been here since the beginning and they’ll remember somebody from years ago, their name, their kids’ names, where they live. I’m really thankful to have a great front of house staff.”

Award-winning wines, rare whiskeys, special events, and a complementary black car service that provides transportation for guests throughout Coronado add to Stake’s appeal.

Schwandt stresses that Stake offers more than a meal; they aim to give patrons something unforgettable.

“It starts when you walk up the stairs and are greeted by the hostess—that sets the tone for the night. Then you’re greeted by a server, who may know you by name, and can guide you through the menu and curate as they get to know you,” says Schwandt. “Most people leave kind of blown away; they leave feeling like they just had an experience. That’s the goal, right? Whether you’re serving smash burgers or high-end steak, you want somebody to leave thinking, Wow, that was awesome.”

Partner Content
Partner Content JUNE 10, 2026

New Options for GLP-1 Users

Scripps study shows that some patients may be able to taper their dose and maintain results

New Options for GLP-1 Users
Courtesy of Scripps Health

While glucagon-like peptide-1 (GLP-1) receptor agents have been used to treat Type 2 diabetes for more than 20 years, their recent emergence as weight-loss wonder drugs marked a new frontier in medicine. But their effectiveness has left some patients wondering what to do once they’ve reached their goal. Stopping the medication could mean regaining some, if not all, of the weight. A Scripps Clinic internal medicine physician recently conducted a small study of whether GLP-1 patients who had reached their goal weight could maintain that weight by taking their regularly prescribed injection every other week instead of weekly. Spoiler alert: 30 of 34 patients did. Read more about the study here and what that may mean as pharmaceutical companies roll out oral GLP-1s.

For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.

Partner Content

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