
Featured articles
Food & Drink
Food & Drink
Food & Drink
Featured articles
Features
Features
Features
Featured articles
Things to Do
Everything SD
Everything SD
Featured articles
podcast-ep
podcast-ep
podcast-ep
Featured articles
Features
Features
Features
Featured articles
Food & Drink
Features
Features
Ready to know more about San Diego?
SubscribeReady to know more about San Diego?
Dining specials, drink events, cruises, movies, and more
Give dad two of his favorite things – beer and burgers – with a BH burger and draft beer combination. Their signature burger is made with a half-pound ground chuck patty, aged white cheddar, tomato, and house-pickled red onions on a brioche bun, and served with French fries.
Price: 19.95 per combo
Date: June 18
Location: 2202 4th Avenue, Bankers Hill
Phone: (619) 231-0222
Celebrate the holiday with a French ‘Foie-ther’s Day’ three-course meal that has foie gras in every course, like foie gras ravioli and foie gras with bacon jam and served on a Belgium waffle. Wine pairings are available for an additional $30 per person.
Price: $75 per person
Date: June 18
Location: 4090 Adams Avenue, Kensington
Phone: (619) 255-4167
A nine-course Father’s Day tapas brunch awaits at this Spanish restaurant. Menu highlights include a seven-hour braised rioja short rib, tortilla española prepared with garlic and goat cheese, and datile made with rellenos medjool dates, bleu cheese, and applewood bacon.
Price: $29.50 per adult, $20 per child
Date: June 18
Location: 353 Fifth Avenue, Gaslamp
Phone: 619-233-5979
Firehouse American Eatery + Lounge
The Pacific Beach restaurant has teamed up with Spa Kingston to offer a beachside lunch and afternoon massage deal in honor of local hardworking dads. The deal includes an hour massage, followed by a Firehouse burger, made with maple-peppercorn bacon and aged Manchego cheese, and paired with a Bloody Mary.
Price: $70 per person
Date: June 18
Location: 722 Grand Avenue, Pacific Beach
Phone: (858) 274-3100
Dine at the iconic US GRANT and enjoy a four-course Wagyu Tasting dinner prepared by Chef Mark Kropczynski. The meal includes several dishes prepared with Wagyu beef, including sliders, a consommé, A5 New York steak, and a Yorkshire pudding.
Price: $180 per person
Date: June 19–25
Location: 326 Broadway, Downtown
Phone: (619) 744-2077
Treat dad to a Father’s Day brunch overlooking the water at The Hake in La Jolla. Chef Aarti Sanghavi uses locally sourced ingredients to create a decadent buffet that’s sure to start the celebration off right.
Price: $38 per adult, $20 per child
Date: June 18
Location: 1250 Prospect Street, La Jolla
Phone: (858) 454-1637
Indulge in a sweet and savory brunch from Le Parfait Paris downtown. The French bakery will be offering a complimentary draft beer with purchase from the à la carte menu.
Price: $6 – $15
Date: June 18
Location: 555 G Street, Downtown
Phone: (619) 245-4457
Enjoy a refreshing à la carte brunch at Mille Fleurs in Rancho Santa Fe. The French-Californian restaurant is serving a special holiday menu crafted by Chef Martin Woesle that incorporates only the freshest produce—mostly sourced from nearby Chino Farm.
Price: $18 – $36
Date: June 18
Location: 6009 Paseo Delicias, Rancho Santa Fe
Phone: (858) 756-3085
Impress dad with brunch and dinner at Mister A’s in Bankers Hill. Dive in to Chef Stephane Voitzwinkler’s à la carte menu, which features options designed for dad, while taking in the San Diego skyline.
Price: $15 – $50
Date: June 18
Location: 2550 Fifth Avenue, Twelfth Floor, Bankers Hill
Phone: (619) 239-1377
In honor of the holiday, The Oceanaire Seafood Room is offering a Surf & Turf special to celebrate and satisfy all the dads craving seafood. Pair their USDA Prime 6 oz. filet with choice of steamed lobster, jumbo shrimp, or their iconic crab cakes.
Price: $69 for Surf & Turf special, other items à la carte
Date: June 18
Location: 400 J Street, Downtown
Phone: (619) 858-2277
Celebrate your padre on Father’s Day with an Italian feast, which includes a free glass of prosecco for all dads. Mangia!
Date: June 18
Location: 2865 Sims Road, Liberty Station
Phone: (619) 458-9231
Treat dad to craft beer, coastal views, and a selection of specialty brunch dishes like steak and eggs made with an 8 oz. hanger steak and served with two eggs and potato medley. Go the extra mile and send dad home with growler filled with one of the PB AleHouse specialty brews.
Price: à la carte
Date: June 18
Location: 721 Grand Avenue, Pacific Beach
Phone: (858) 581-2337
Head to one of the waterfront resort’s two restaurants, Barefoot Bar & Grill or Tidal, for a Father’s Day meal. Barefoot Bar & Grill will be serving a classic American cheese burger on a brioche bun and paired with a draft beer for $20. The resort’s signature restaurant, Tidal, is serving a special “Grillin’ and Chillin’ Meat Platter” which includes short ribs, grilled steak, game sausage, mashed potatoes, green beans, and is paired with a pint of beer for $45.
Date: June 18
Location: 1404 Vacation Road, Mission Bay
Phone: (858) 274-4630
Take the whole family to Pillbox Tavern for a Southern family-style dinner filled with all the favorites – fried chicken, home-style mashed potatoes, creamed corn, Southern greens, and corn bread. Dads can pair their hearty meal with a refreshing house hard lemonade or John Daly’s to complete the celebration.
Price: à la carte
Date: June 18
Location: 117 West Plaza Street, Solana Beach
Phone: (858) 436-7016
This restaurant is raising a glass to all the fathers with its “Ode to Beer, Bacon & Ribs” dining specials, available from open to close on Father’s Day. Dads can try menu items like short ribs and nut brown beer risotto or a beer float, made with Mother Earth’s Cali Creamin’ Vanilla Ale, peanut butter stout, chocolate gelato, bacon bits, and ganache.
Price: à la carte
Date: June 18
Location: 4140 Morena Boulevard, Bay Ho
Phone: (858) 291-8030
The modern Mexican restaurant is preparing a special Father’s Day brunch buffet featuring made-to-order omelets, chilaquiles, a prime steak carving station, lobster mac n’ cheese, desserts, and more. Guests can purchase bottomless mimosas, tequila sunrises, sangrias, and Bloody Marys for an additional $20 per person.
Price: $49 per adult, $15 per child, free for children under 6
Date: June 18
Location: 4340 La Jolla Village Drive, La Jolla
Phone: (858) 291-8360
Spend the day with Dad at the Hunte Nairobi Pavilion inside the Safari Park to enjoy live music, a cash bar, and a barbecue buffet.
Price: $46.95 per adult, $18.95 per child 3-11 (plus price of admission)
Date: June 18
Location: 15500 San Pasqual Valley Road, Escondido
Phone: (619) 718-3000
Fathers can feast by the beach with a brunch buffet in honor of the holiday at The Shores Restaurant in La Jolla. From classic buttermilk biscuits to seafood paella and St. Louis style natural pork ribs, there is something to satisfy everyone’s taste buds.
Price: $58 per adult, $29 per child 6-12, $4 per year per child 5 and under
Date: June 18
Location: 8110 Camino Del Oro, La Jolla
Phone: (866) 644-2630
Veladora at Rancho Valencia Resort & Spa
This Rancho Santa Fe restaurant is firing up the BBQ pit for guests and locals and serving an extravagant brunch menu. Slow roasted brisket, marinated tri tip, and baby back pork ribs are just a few of the BBQ pit offerings. Traditional items like buttermilk pancakes, omelets, and eggs will be available as well, along with roasted marshmallow cotton candy and kettle corn for those wanting to satisfy their sweet tooth.
Price: $115 per adult, $50 per child 11 and under
Date: June 18
Location: 5921 Valencia Circle, Rancho Santa Fe
Phone: (858) 759-6246
The Alpine casino has three restaurants offering Father’s Day specials. At The Café, enjoy an Alpine IPA-brined pork chop, or head to The Grove Steakhouse for a bacon trio appetizer, tomahawk steak with bone marrow, and hard root beer float. Fancy a buffet? On both Saturday and Sunday, the $46 spread will feature beer-braised clams, beer burger sliders, and seafood michelada shooters. Fun fact: The Viejas buffet is the only one in SoCal to serve unlimited beer and wine.
Price: Varies
Date: June 18 (also June 17 for buffet)
Location: 5000 Willows Road, Alpine
Phone: 619-445-5400
Everything is about blues, brews, and brunch at The Westgate this Father’s Day. Dads can sip on micro-brews, eat an award-winning Sunday brunch, and listen to live music from a blues band.
Price: $69 per adult, $35 per child 4-12, free for children 3 and under
Date: June 18
Location: 1055 Second Avenue, Downtown
Phone: (619) 238-1818
This Pacific Beach eatery has prepared a special IPA tasting flight board with 5 oz. pours of Latitude 33 Blood Orange IPA, Societe “The Apprentice,” Bear Republic Racer 5 IPA, and Alpine Duet. Dads get $2 off flights all day long.
Price: à la carte
Date: June 18
Location: 832 Garnet Avenue, Pacific Beach
Phone: (858) 859-2593
This downtown bar is offering bottomless mimosas for $19 with purchase of one brunch entrée and a signature Bloody Mary, made with scorpion pepper vodka.
Price: à la carte
Date: June 18
Location: 910 Fourth Avenue, Gaslamp
Phone: (619) 696-8888
Sip on some specialty rum at The Grass Skirt. Every month Beverage Director Steven Tuttle selects a “rum of the month” and this month, tastings are only are only $5 per pour.
Price: $5 per pour
Date: month of June
Location: 910 Grand Avenue, Pacific Beach
Phone: (858) 412-5237
If Dad is a sports enthusiast, take him to watch the final round of the U.S. Open and sip on $5 Bloody Marys and drafts at this downtown hot spot. A specialty Father’s Day food menu will be available as well.
Price: à la carte
Date: June 18
Location: 333 Fifth Avenue, Gaslamp
Phone: (619) 795-9463
In honor of hall of famer Tony Gwynn, AleSmith Brewing Company is hosting a 5.5K walk and run on Father’s Day weekend. All funds raised from the event support the Tony and Alicia Gwynn (TAG) Foundation, which provides financial and educational resources to underserved members of the San Diego community.
Price: $25–$100
Date: June 17
Location: 9990 AleSmith Court, Miramar
Father’s Day weekend, this outdoor movie theater will be screening the Indiana Jones classic, Raiders Of The Lost Ark. Heaters and blankets are provided and popcorn, candy, and assorted beverages are available for $2 each.
Price: $16–$19
Date: June 15–18
Location: 4040 Goldfinch Street, Mission Hills
Phone: (619) 295-4221
Flagship’s Father’s Day Cruise
Bring the man of the hour to a Beer ‘N’ Brats brunch or Prime Rib three-course dinner cruise to celebrate the holiday. Guests will receive mimosas upon boarding, unlimited domestic beers, and music from a live soloist throughout the 25 miles of ocean scenery.
Price: $64.50 per adult, $38.70 per child 4-12, free for children under 3
Date: June 18
Location: 990 North Harbor Drive, Downtown
Phone: (619) 234-4111
Hornblower’s Father’s Day Beer Brunch Cruise
All aboard! This Father’s Day Beer Brunch Cruise includes bottomless beer and Champagne, plus a buffet menu of salads, meats, fruit, and desserts.
Price: From $77 per person
Date: June 18
Location: Departs from Grape Street Pier at 1800 North Harbor Drive, Downtown
Phone: (619) 686-8715
Hotel del’s annual Father’s Day concert and barbecue event supports America’s veterans and military families. The event starts with a skydiving show featuring members of the Naval Special Warfare community and then a barbecue and live music from Gary Sinise and the Lt. Dan Band as they cover hits from Bruno Mars, The Police, Bruce Springsteen and more.
Price: $75 per person
Date: June 18
Location: 1500 Orange Avenue, Coronado
Phone: (619) 435-6611
Maritime Museum of San Diego Father’s Day Sail
Take a three-hour sailing trip aboard Californian or San Salvador around San Diego Bay, lead by the Maritime Museum’s expert crew. Before sailing, guests will be treated to a bratwurst sandwich, chips, and cold beer and children will receive hot dogs and soft drinks. The museum will also be open for viewing before and after the sail. Bon voyage!
Price: $70 per adult, $48 per child 3-12
Date: June 17–18
Location: 1492 North Harbor Drive, Harborview
Phone: (619) 234-9153
San Diego Father’s Day Guide 2017
The folks behind Oddish Wine and Lost Cause Meadery are partnering with Bica to open an all-day cafe, coffee shop, wine bar, and restaurant near La Mesa Village
La Mesa: a bucolic, hill-dappled city long regarded as a somewhat frumpy, never quite trendy bridge between the urban cool of Mid-City and the rural sprawls of East County. La Mesa’s population clocks in at around 4 percent of the city of San Diego’s—fewer than Chula Vista, Oceanside, Escondido, Carlsbad, El Cajon, Vista, San Marcos, and Encinitas, in that order. It’s home to a killer Oktoberfest, one of the best charter high schools in the state, and a theatrical mayor who tools around town in a golf cart (and so far, hasn’t cut any arts funding or closed public bathrooms).
But any area that’s only 20 minutes from downtown San Diego and under 20 miles to Mission Bay will only stay under the radar for so long. Slowly but surely, bits and bobs from San Diego’s cultural tastemakers have been popping up all over town. Dark Horse Coffee and the boutique Small Batch both opened in La Mesa in 2018. Stella Jean’s and Pop Pie are coming later this year. Native Poppy is building its new headquarters and studio this fall. After a year in business, the new owners of JK’s Greek have established themselves as one of the best Greek restaurants in the county.
Next year, La Mesa will get one of its most ambitious projects yet. Billy and Suzanna Beltz, owners of Lost Cause Meadery and Oddish Wine, are pouring everything they have into renovating a 5,000-square-foot building between the Village and MacArthur Park to open a wine/beer bar, coffee shop, all-day cafe, and wine shop.
The concept doesn’t have a name (yet), and Bica in Normal Heights will come on as a partner to run the restaurant aspect and coffee program (which also won’t be called Bica. Still lots of naming decisions to be made). But the Beltz’s vision is to create something in La Mesa that doesn’t exist yet—a community gathering space open from morning until night that’s family-friendly, creatively designed, and well… cool.
The building has been around since the 1940s, first operating as a neighborhood market, then butcher shop, secondhand children’s store, electronics store, dry cleaners, and bike shop. The Beltzses say they plan to keep the “soul and character” of the space as much as possible, highlighting original details like a barrel-shaped wooden roof, brightening up the corner building by utilizing the large front windows, and eventually building an outdoor dining/drinking space and kid-friendly area—a must for the neighborhood’s plethora of young families. They tapped all locals for the design and build: Tecscape Design, design consultant Carly Miller-Chen (who owns Ayi boutique in South Park) to create the space, and local contractor CLTVT.

Starting in the morning, the space will offer coffee and light breakfast items before transitioning to lunch and dinner menus, plus a full bar that will feature Oddish and Lost Cause products as well as other local wines, beers, ciders, and other beverages alongside an aperitivo program and low-ABV cocktails and spritzes. Food-wise, they plan to install a wood-fired oven and rotisserie, but expect more menu details to be revealed closer to opening.
There will also be a small retail space focused on natural wines and ciders from places like Raging Cider & Mead in San Marcos and other San Diego and Baja California makers. But don’t expect run-of-the-mill options from the guy who makes weird wines and mead, the oldest alcoholic beverage in human history (hardly TikTok trend material). “We have a unique perspective… Hopefully we can expand some palates and minds in the process,” says Billy.
Community is the heart of the project, more than food, more than drinks. “We have a young family. [Bica owners] Manny [Da Luz] and Charlie [Knowles] have families,” says Billy. Suzanna adds: “People want a space that they know they’re going to get really amazing food, really fun drinks, but they can also feel like they can bring their kids during the weeknights.” It won’t be North Park 2.0, although many families now living in La Mesa came from various neighborhoods across Mid-City (like the Beltzes). It’s filling a void. It’s something they can build from the ground up. And just maybe, it’s something that will surprise people who have yet to discover La Mesa’s potential.
Oddish Wine/Lost Cause Meadery’s new concept is projected to open by the end of 2027 at 8495 La Mesa Blvd.

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
At The Delicate Squash, Shannon English is rethinking cookies, cakes, and pastries with seasonal ingredients and natural sweeteners
Midway through my phone conversation with Shannon English, owner of The Delicate Squash, I hear an alarm shrilling in her background.
“Sorry, I’ve got to pull some cookies out of the oven right now!” she apologizes. After a few beats, she picks the phone back up and laughs. “I feel like I’m bouncing around all over the place.”
After hearing her run through a list of her professions and current hobbies, I’d have to agree. English runs The Delicate Squash, a gluten- and dairy-free bakery; teaches cooking demos; pops up at farmers markets; wrote a book of poetry (Deep Water came out this month from Beyond the Veil Press); hosts a monthly open mic night; dipped her toe into ballet; recently joined a running club; volunteers at local farms; and finally, teaches at a play-based, nature-based preschool.
I’m tired just talking to her.
Surprising no one, English seems to have unlimited energy and enthusiasm for all this work, notably in education. Early childhood education is one of the most pivotal times for nurturing lifelong learning, but she also aims to educate the public on how to eat cleaner, feel better, and support your local food systems. She started The Delicate Squash in late 2023 after discovering she has a chronic illness, going through the typical standards of care and even strict elimination diets, to no avail.

“I’m not going to say I found a diet that has ‘cured’ me, but I have found that taking a more mindful approach to a lot of things, including diet, has made symptoms far more manageable for me,” she says.
Even people with dietary restrictions deserve a little treat from time to time, but she had a hard time finding anything that tasted good and made her feel good. Thus, The Delicate Squash was born.
All of her baked goods avoid gluten and dairy, and use natural sweeteners like coconut sugar or maple syrup as well as herbs, fruits, foraged flowers, and other natural flavorings. Her signature cookie, the “Delicate” cookie, is a sea salt dark chocolate cookie that’s soft, a little salty, a little sweet, and made with oatmeal to keep it gluten-free. Other crowd favorites are thumbprint jam cookies with jams made from scratch with change seasonally; breakfast pastries like orange, dark chocolate and cardamom scones; brownies; orange and black sesame banana bread; seasonal pies; and custom and seasonal cakes (currently, the late summer flavor is a dark chocolate coconut milk ganache with berry jam).
English says some people are surprised she can produce such a variety of goods with the dietary restrictions she adheres to. “A lot of feedback I get is ‘I could never do that,’” she says. But if she can do it, she assures me that anyone can. “I like to say ‘practice makes progress, not perfection.’”
Her advice? Focus more on being present than presentation, and don’t be afraid to experiment to keep things interesting. And if that doesn’t work, you can always hit her open mic night to ask for tips.
Customers can order from The Delicate Squash’s online store, check her upcoming schedule of pop-ups, or find her goods at various independent retailers around San Diego.
Escondido is getting in on the listening bar phenomenon. On September 5, musicians Mat Rakers, Kevin Capacia, and Billy Petty will open Plot Armor, a Japanese-style vinyl listening bar that Rakers says they aim to feel “curated and intelligent.”
“Currently, there are not a lot of ‘cool’ spots in Escondido,” he says. Backed by The San Diego Music And Art Company and The Escondido Music And Art Company, Plot Armor will soon offer sake, wine, beer, and soju cocktails, plus Japanese non-alcoholic options and cold brew. Eventually, they’ll add Japanese-inspired snacks, but the focus will be creating a small place (very small—the seating capacity is 20) where vinyl junkies can come listen, linger, and libate.

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
See The Phantom of the Opera, enjoy smooth tunes at the Pacific Soul Jazz Festival, and kick off your shoes for the Julian Grape Stomp Festa
And just like that … we’ve entered the final third of 2026, where concerts, musicals—both new and old—and several special events await. This week’s live music lineup includes a Guns N’ Roses concert at Snapdragon Stadium and the two-day Pacific Soul Jazz Festival, headlined by Robert Glasper and Kenny Lattimore. For fans of musical theater, the nationwide touring production of The Phantom of the Opera will begin its two-week stay at the Civic Theatre and the world premiere production of Begin Again will debut at The Old Globe. As for other opportunities to go out, there’s the first-ever Anime San Diego convention, Amor y Magia’s bar takeover at the Fairmont Grand Del Mar, and the annual Julian Grape Stomp Festa.
JUMP TO: Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Work for your wine in the centuries-old winemaking tradition—in the vein of “I Love Lucy”—during the 29th annual Julian Grape Stomp Festa at Menghini Winery. This Saturday from 11 a.m. to 5 p.m., guests can squish grapes, hang out in the shade and sample tastings or buy bottles and full glass pours from 11 local beverage purveyors. The festivities also include a jumper and games for kids and a Lucy Ricardo look-alike contest with a $100 grand prize. Ticket options include regular admission ($25), which comes with a wine glass and one tasting, and child admission for ages 6-20 ($8); additional tastings are $2 each.
1150 Julian Orchards Drive, Julian
Ahead of Amor y Magia’s upcoming opening in Carlsbad, from the makers of Same Same and Good Enough Cocktail Bar, enjoy a night of curated cocktails in the Lobby Lounge of the Fairmont Grand Del Mar during the Amor y Magia Bar Takeover. This Saturday at 7 p.m., guests can get a sip (or several sips) of what’s to come as bartenders Mike Mayaudon and Shawn Seaman lead a night of love and magic. No reservations are necessary for this event.
5300 Grand Del Mar Court, Del Mar
As their debut album Appetite for Destruction approaches its 40th birthday, Guns N’ Roses remain trailblazers, both for their immense popularity and enduring influence on the hard rock genre. Though the mayhem-filled excitement of a Guns N’ Roses record may be difficult to match in theory, the band’s live performances reach for the stratosphere. This Wednesday (6:25 p.m.) at Snapdragon Stadium, fans can head down to “Paradise City” with Axl Rose and company and special guests the Black Crowes. Tickets start at $49 for this concert.
2101 Stadium Way, Mission Valley
Take a trip through the genre-defying collaborations of jazz titans Dizzy Gillespie, Miles Davis and Sonny Rollins during A Night in Tunisia this Saturday (7:30 p.m.) at The Rady Shell. Named for Gillespie’s famed famed jazz standard, this concert will feature a soundtrack chock full of jazz with Afro-Cuban rhythms played by the 17-piece KSDS Orchestra, helmed by local trumpet aficionado Gilbert Castellanos. Before the main event, there will be a performance by the Young Lions Jazz Conservatory All-Stars at 6:30 p.m. Tickets range from $47-$103 for this concert.
222 Marina Park Way, Embarcadero
The House of Ukraine will kick off a weekend of free activities with Saturday’s Ukrainian Festival. The festival showcases traditional music and dance performances (2-4:30 p.m.), plus an international food court (11 a.m. to 5 p.m.), featuring Ukrainian dishes like varenyky and kovbasa, as well as classic sweets like cookies, ice cream, and cotton candy. The following morning at 9:30 a.m., there will be a free 5K run and walk, beginning and ending at the Green Flash installation by the Mission Beach boardwalk; participants are encouraged to dress in the colors of the Ukrainian flag.
Festival: 667 Pan American Road West, Balboa Park | 5K: 3450 Ocean Front Walk, Mission Beach
Spend your Labor Day weekend swaying to jazz, soul, gospel, and R&B during the Pacific Soul Jazz Festival at Epstein Family Amphitheater. This two-day event, put on annually by Mandate Project Impact and the Urban League of San Diego County, starts at noon daily, and will include a vendor village with local businesses. Audiences can expect sets from artists like violinist Karen Briggs, bassist Darryl Williams and saxophonist Mini Abair in addition to headliners Robert Glasper (Saturday) and Kenny Lattimore (Sunday). Single-day tickets range from $40-$250.
9500 Gilman Drive, La Jolla
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Earlier this year, Fit quietly dropped "athletic" from its brand, from Fit Athletic Clubs to simply Fit, and started calling itself something new: a social wellness club.
There’s a version of San Diego that lives in two extremes. On one side, the 5 a.m. crowd: biohackers, marathoners, people who’ve already logged a cold plunge before your alarm goes off. On the other, the after-dark crowd, the ones chasing sunset happy hours and late dinners with friends. Everyone seems to be either optimizing or unwinding, and most of us feel like we’re failing at both.
Fit, San Diego’s reigning Best Gym for the third year running, has built its entire identity around erasing that divide.
Walk into one of Fit’s three San Diego locations on a Tuesday afternoon and the lines blur fast. Someone’s mid-set on the squat rack. Someone else has a laptop open at a café table a few feet away, half-working, half-people-watching. A group is trading plans for the weekend’s event by the recovery lounge. Nobody’s in a rush to leave.
“We’re not competing for the same people,” says Emily Waybright, Public Relations Manager at Fit, addressing the arrival of a national luxury gym chain in San Diego this year. “We don’t really feel like we’re in the gym category. It’s this unique thing.”
That unique thing has a name now. Earlier this year, Fit quietly dropped “athletic” from its brand, from Fit Athletic Clubs to simply Fit, and started calling itself something new: a social wellness club.
It’s a small wording change with a bigger idea behind it. Fit was never built around escaping the workday. It was built around the people who genuinely like what they do, and who want workouts, work, and friendships to happen in the same place instead of three separate ones. Because sometimes red light therapy with a stranger turns into weekend plans.
Fit’s philosophy traces back to its founder, who started the brand nearly two decades ago after failing to find a gym he actually wanted to belong to. He looked instead to the old-school country club, where people came for a shared interest and stayed for the community. His version was made for a younger generation, minus the golf, plus the loud music.
Which makes it a little ironic that the very award putting Fit back in the spotlight this year is Best Gym.
What does the best traditional gym look like when the definition of a gym is becoming less traditional? It’s a fair question, and Fit’s answer is that the fitness industry itself is shifting. The 45-minutes-in, 45-minutes-out model is giving way to something closer to a genuine third space, the kind of role the office and the bar used to play before remote work and changing nightlife habits rearranged how people spend their time
For Fit, community isn’t a marketing add-on to fitness. It’s the through-line. Members aren’t just paying for a treadmill; they’re paying for an entire day of social wellness that’s built on performance, recovery, connection, and a plan for the next event on the calendar. That’s a much harder membership to walk away from.
Ambition and ease aren’t opposites here, they exist side by side, where passion and play share the same morning. On September 12, Fit is hosting Sol, a full day wellness festival at Fit Social. The morning focuses on wellness classes and vendors and then the evening is a full party with multiple DJ sets and an open bar. Think of it as a kick-off to locals’ summer in San Diego.
Ready to see what a social wellness club actually looks like? Visit fitclubs.com, or follow along at @thefitclubs on Instagram.
Joe Dreamz built a local following by asking strangers about their ambitions and turning their answers into songs
People remember the first time they see Joe Dreamz.
Mine was a mile into the 2023 Carlsbad Half Marathon. He was standing on a speaker in the middle of the course, singing: “Hey you with the shoes, are you living Joe Dreamz?” Clearly not. I’m running uphill at 7 in the morning, I thought.
Months later, walking out of The Rady Shell, there he was again—parting the crowd of concertleavers Moses and the Red Sea style, singing the same song: “Hey you with the purse, are you living Joe Dreamz?”
Who’s this man at every public spectacle, singing metaphysical questions in a hand-altered, color-coordinating suit that would make James Brown proud and standing on a Soundboks speaker with a microphone and tip bucket?
A few years ago, San Carlos–born, El Cajon–based Joe Dreamz wasn’t exactly living Joe Dreamz—making $5 footlongs at Subway, dealing with croissant coworkers at Costco’s bakery, and selling life insurance. After he got let go from the life insurance gig and his car broke down in the middle of a 2020 road trip in Seattle, he used his emergency savings to buy a microphone and a speaker; a self-taught musician, he pulled from the only skillset he knew to monetize. He’d set up at Seattle’s Pier 55 and ask people what their dreams were. Then, for $5, create a freestyle rap to commemorate (and hopefully activate) those dreams.
“The goal is that someone listens to a Joe Dreamz song, and they don’t have to wait until metaphorically their car breaks down before they chase their dreams,” he says.

A chance encounter with an airport worker led to a free flight back to San Diego, and Joe Dreamz came home “transformed,” he says. He started busking at the Mission Beach boardwalk, Kate Sessions Park, outside Gaslamp bars; then Padres games, farmers markets, marathons. He also hit the mic outside of Coachella this year (“Joe-chella,” he says).
It’s not a get-viral-quick gimmick; people’s lives are changing. One fan finished writing her book after a dose of Joe Dreamzpiration. Another named his own daughter Joy Dreams.
Now, he’s working on the upstart “Tell Me Your Dream” podcast and DREAM Week in local schools, where each day represents a step toward achievement (D is destination day, R is reason day…). He doesn’t want inspiration to reach you only after hearing a song or watching a video: He believes in this message so much that he literally got DREAM tattooed onto his forehead.
“It’s on my face, so people have no choice [but to see it],” he says. “I’m a local celebrity here, so everywhere I go, people ask me for pictures. In every selfie, the message goes along for the ride too.”
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
After a blind taste test, these four desserts came out on top—see the winners here
Basque grandmothers have not been making it for centuries. If you’re a millennial, there’s a strong possibility you’re older than the dessert itself. Yet somehow in less than 40 years, the Basque cheesecake—a half-pudding, half-cake creation with a top that looks like a mistake—managed to ooze its way onto menus all over the world.
It became the undisputed dessert star of San Diego’s restaurant world this year. So we invited 19 of the top restaurants, pastry chefs, and bakers to bring their best to the San Diego Magazine office for a blind taste test to find the best in the city.
First, a little history and context.
In 1987, after failing to find a job as an electrician, Santiago Rivera started working as a bartender at his parents’ unassuming pintxo bar La Viña, in San Sebastián, Spain. He was a naturally curious, self-taught cook who spent his free time testing recipes, tinkering with ingredients, and tweaking techniques.
So when it came to the cheesecake—which hadn’t changed much since its invention (a rudimentary version was served at the first Olympics in Greece 4,000 years ago, and the modern New York version in 1872)—he got radical with it.
He removed the crust (partly just to speed up the process because time is money for a small business). Without the crumbly crust, the experience was far creamier, less granulated. Then he cranked the oven to 400 degrees, nearly 100 degrees hotter than the normal baking temperature.
The result? The top became deeply caramelized, almost burnt, while leaving the center luxuriously soft and loosely set. The restaurant became a legend because of this breakthrough in the dairy arts, and his father never let him stop making it after that.
Now, 67 years after the restaurant’s opening, La Viña stands out for the unceasing line spilling onto the street, and the remarkable amount of curd cultists standing nearby, hovering over cream-smeared plastic containers. It’s the kind of scene that makes you stop and think: What the hell are they eating?
Now, the blind tasting. To keep things fair, the contenders were divided into four categories: Restaurant Traditional, Restaurant Flavored, Bakery Traditional, and Bakery Flavored. (It’s a tad unfair to pit a baker who specializes in the one glorious thing against a restaurant that cooks dozens of things.) Each entry was served blind and judged on texture, flavor, and number of vaguely inappropriate food moans.
The logistics were chaotic, to say the least. Our fridge—not a walk-in, sadly—was packed to the brim. Each cake was sliced, secretly labeled, and shuffled onto plates while the team gathered in the conference room. The whole shebang was not in any way sponsored by Lactaid, despite our various attempts to convince them of this ripe marketing opportunity.
The judging became gloriously unhinged. We heard it all, from “I don’t care how the cheesecake gets in my mouth, it just needs to happen,” and “Is it supposed to be this jiggly?” to “Kind of a baby throw-up situation,” “Straight cheese,” and “I’m getting vague socks there.”
But four Basque cheesecakes stood out among the rest, earning themselves the title of Best Burnt Basque Cheesecake in San Diego.

A restaurant for the people. Rosarito native chef Juan González and Megan Strom are the ideal married couple to be running a farm-to-table joint. She’s been a farmer for decades, selling top-notch produce to some of the best restaurants in California—which is how the two met. A couple years ago, she started working at the small organic farm in Valley Center run by Mike Reeske, who had spent decades breeding the perfect heirloom beans for SoCal’s climate. He recently retired, and gifted those strains to Strom—who grows them (and other crops) for their tiny Escondido taco/burrito shop specializing in guisados (Mexican stews).
A Basque cheesecake in a taco shop? You bet. Juan’s got family roots in Spain and has cooked in Spanish kitchens.
Mesa Agricola’s winning Basque is by far the most “burnt” of all contenders—so much so that an Instagram follower declared it a mistake. But as Chef Juan notes, there’s an art to hitting the sweet spot where “the bitterness of the char balances the richness and sweetness without turning it into ‘chicharrón.’” Plus, char is a core charm of Baja cooking. It’s the perfect Basque for the people who prefer setting their campfire marshmallows fully on fire.

With red leather booths and a retro steakhouse vibe, Moe’s in Mission Beach is a good cheat day destination. The menu is flavor maximalism—dry-aged steaks, housemade pastas, brown liquors, and sides like the lobster truffle mac ’n’ cheese. Pastry chef Eli Peralta (whom some might remember as the creator of The Patio on Lamont’s “Twisted Elvis”—a peanut butter-banana brûlée stunner) brings that same intensity to the dessert menu.
Baked at sister restaurant Molly’s (6 feet away), his Basque is served on a bed of caramel with walnut brittle and a dollop of whipped cream, an indulgent recipe that converted the pastry chef himself. “I wasn’t crazy about cheesecakes,” Eli admits. “Then I started making different flavors, and I started to like them.” He’s not the only convert: During our blind tasting, one judge likened the cake to crème brûlée, concluding, “I don’t even like crème brûlée, but I like this.”

Every creative pursuit starts with a muse—and Lada Sadovnyk’s has been the Basque cheesecake for years. In Ukraine, she baked them for friends and family gatherings, never imagining she would one day build an entire bakery around them in the US. “When we moved to San Diego,” she explains, “I kept thinking, ‘What can I do? What do I really love to do?’”
The answer is pretty fantastic.
After obsessing over proportion and techniques, chasing that molten center and deeply caramelized top, what began as an online recipe evolved into something entirely of her own.
She moved from her home kitchen to a rented commercial kitchen close to Sports Arena. The orders kept coming, and so did the pressure. “At one point, I was thinking about divorcing my husband,” she says with a laugh (while sitting next to him). The grind paid off: Today, Muse Cheesecakes bakes roughly 1,200 cheesecakes a month and is planning to open its first brick-and-mortar home in Pacific Beach.
For our competition, the expectations met reality. Muse has made a quick name in San Diego as the Basque to beat. In a blind taste test, there’s no bias, no reputational shine to sway a room. The response on reveal: “Oh, of course.”

Husband-and-wife duo Alex and Anastasia Kiperband pulled off the number of failures (and then some) that are required of any search for the best recipe. After adjusting baking temps, sugar rations, and experimenting with different brands of cream cheese and heavy cream—they finally landed on something worthy of a business license.
“When we started this business in America, we were really nervous,” Anastasia says, co-owner of Bite Cheesecakes & Bakery.
Once they won over those first customers, their confidence grew enough to start tinkering. When Dubai chocolate took social media by storm, they developed their own version, making the pistachio paste from scratch before layering the buttery kataifi pastry beneath a glossy chocolate shell to create its signature Dubai Chocolate Basque Cheesecake.
“In a lot of situations, we’re converting cheesecake haters to cheesecake lovers,” they say. “That’s probably the best feedback that we get.”
Camila Ibarra Gallego is a CaliBaja native pursuing a master's degree in culinary journalism at the Basque Culinary Center. Shaped by the culturally rich, bicultural megaregion, she's passionate about sniffing out stories that connect people, territory and culture through food. When she's not tumbling down internet rabbit holes, you can find her pretending to be a wine connoisseur at a local wine bar or nose-deep in a good book.
Laika Nur, MD, takes her love of volleyball from the court to the clinic as team physician for the San Diego Mojo
Growing up, Laika Nur, MD, Scripps Clinic sports medicine specialist, loved watching beach volleyball when the Association of Volleyball Professionals tour came to her hometown of Chicago. A talented volleyball player herself, she remembers sitting in the stands all day, and once, even got a couple autographs. Years later, Dr. Nur was attending a professional event focused on women’s sports, and the discussion turned to a new professional women’s volleyball league. The general manager and coaching staff for San Diego’s team, the Mojo, happened to be in attendance, and Dr. Nur took the opportunity to ask them if they needed a team doctor. Flash forward to the Mojo’s inaugural 2024 season, when Dr. Nur officially became the team physician. Click here to read more about Dr. Nur and how she incorporates lessons she learned on the court into her practice.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.