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Everything SD OCTOBER 5, 2023

Local Stokes: October’s Hottest Picks

This month's selection includes pool toys for grown-ups, natural deodorants, and decadent Italian furniture

Local Stokes: October’s Hottest Picks
Natuzzi Italian Couch San Diego

Aperol Sits

If it seems like you’re the only one who didn’t spend their summer sunning on a yacht off the Amalfi Coast, now you can get a taste of Italy right here in SD. Rest your bod upon a made-in-Italy sofa or bed from Natuzzi Italia, a luxury design and furniture brand that recently opened a storefront at UTC in La Jolla. They carry a wide range of sleek furniture for every room in your house. Hey, it might not be sipping an Aperol spritz surrounded by breathtaking views of Capri, but their stunning sofas make being a couch potato something to aspire to.

Local stokes San Diego product Curie aluminum-free body care

Finding the Curie

When San Diego–based Sarah Moret was looking for natural beauty and body products that actually worked, she became frustrated by the lack of effective deodorants without aluminum and other potentially harmful ingredients. This (smelly) gap in the market sparked the entrepreneur to start her own line of natural body care. In 2018, she debuted aluminum-free deodorant (available in varieties like coconut nectar, white tea, orange neroli, and unscented for the purists out there). Since then, she’s taken her line to Shark Tank, where she struck a deal with Barbara Corcoran and Mark Cuban, and expanded to offer more products, including body spray and hair freshener. Curie products can now be found in stores like Anthropologie, Walmart, and Nordstrom.

Local stokes San Diego product Float Factory featuring inflatables shaped like tanks in a pool

Water Wars

Move over donuts, pizza slices, and alligators. Kids’ swim is over. It’s time for the adults to hop in—and we’re bringing our own toys. Float Factory offers two different styles: one a race car, the other a tank. The tank, a.k.a the Pool Punisher, invites party-goers to engage in high-stakes buoyant battles. The toy comes equipped with a water cannon capable of blasting targets up to 50 feet away. Talk about punishment.

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Arts & Culture JULY 13, 2026

How Scrojo Became One of Rock’s Most Prolific Poster Artists

The San Diego designer has created more than 3,000 concert posters over nearly 40 years for artists including the Rolling Stones and the Red Hot Chili Peppers

How Scrojo Became One of Rock’s Most Prolific Poster Artists
Courtesy of Scrojo

Let’s start with his name.

No, not his birth name, Craig McKenzie Haskett.

Scrojo.

When he was in high school, he and his friends were trying to come up with the perfect name for their punk band that would encapsulate all their personas. Nicaragua. The Freds.

One of his friends said he was going to go by Jimmy Stacks and called it “the perfect rock and roll name.” Their names changed so much that Haskett erupted: “Fine, I’m f—ing Scrotum Joe, the true defender of the Open West.”

Their response: Wow, that’s a great name.

As a teenager, he drew chalkboards for Del Mar’s Pannikin coffee shop and would design T-shirts for surf/skate brand Life’s a Beach. He signed the shirts with his moniker, but even in punk rebellion, who wants a shirt with the words Scrotum Joe on it? “They just cut out the ‘t-u-m,’ and the next thing you know, a client referred to me as that, and it stuck,” he says.

Courtesy of Scrojo

Scrojo could have been part of a band as iconic as The Misfits—had he been able to learn the famously cumbersome bassline to The Kingsmen’s “Louie Louie.” Becoming one of the most renowned concert poster designers—someone who quite literally designed the cover of Art of Modern Rock: The Poster Explosion—is a pretty good Plan B.

“To my knowledge, he’s done more rock posters than anybody else alive,” says Dennis King, whose D. King Gallery in Berkeley, California, serves as one of the largest private rock poster collections in the world. “He’s the hardest-working guy in the poster business.”

King not only co-authored the sequel to music historian Paul Grushkin’s The Art of Rock, but he also handles distribution and sales for all of Scrojo’s work. That’s more than 3,000 different posters over nearly 40 years. (That’s over one poster each week. For four decades straight.)

For anything from boxing matches to rodeos, posters have long been used as promotional items. Toulouse-Lautrec’s famous lithographs advertised Moulin Rouge in the late 1800s. Around the same time, Hatch Show Print in Nashville was making handbills for the Grand Ole Opry.

“I propose this: Cave paintings are the first poster art,” Scrojo says.

Courtesy of Scrojo

Rock and roll posters took off in the 1960s, when the hippie counterculture era replaced conformity and suburbia. Artists like Jimi Hendrix and the Grateful Dead used their vibrant, psychedelic prints as a form of rebellion from the mainstream. Posters were promotional, commemorative, collectible, and especially expressive.

If the name Scrojo is any indication, he doesn’t shy away from imagery that toes the line of being too provocative. He focused more on what inspired him instead of trying to be offensive for the sake of getting attention.

“Didn’t want to show it to my grandmother, but my parents were fine with it,” Scrojo says with a laugh.

“We’ve had to ask him to put a Band-Aid over a nipple every now and then,” says Chris Goldsmith, president of Belly Up Tavern in Solana Beach, where Scrojo started out and hundreds of his posters currently line the walls.

Scrojo spent six weeks at Otis College of Art and Design for a summer semester before drugs, alcohol, and a self-described lack of discipline prevented him from enrolling full time. Still, he taught himself concepts like text hierarchy and later found his niche at the Belly Up and in the surfing and skating world, working with brands like Quiksilver, Rip Curl, Scorpion Bay, and DGK.

His first concert poster was for North County band Borracho y Loco, of which Goldsmith was bass guitarist. Scrojo drew an abstract version of the Belly Up’s iconic shark with colorful calypso and tiki themes.

Early on, he would craft using a pencil, pen, non-reproduction blue pencil, X-Acto knife, rubber knife, and proportion scale to create each poster, and the finished product could take a week or even longer.

Courtesy of Scrojo

“I recommend every artist coming up to do that for like six weeks,” Scrojo says. “It forces you to think about every design decision as you’re going along.”

He has since mastered vector imagery through Adobe Illustrator to the point where, depending on the level of detail needed, he could finish two projects in a day. Still, he fills sketchbook after sketchbook to blueprint.

“I liked his line in particular, and he knows how to draw, which a lot of people don’t really know how to do these days,” King says.

Scrojo would research what each musician’s merchandise looks like to get a feel for each artist’s tone and voice. Once he has his central image in mind, he focuses on what and where to place the text.

He doesn’t have one specific style, ranging his talents from art deco to psychedelic and everything in between (and outside the lines). Want a pop surrealist comic book cartoon devil with splattered paint textures, halftone dot patterns, and pure chaos? Red Hot Chili Peppers, February 1986. Want a minimalist graphic portrait with bold strokes and graffiti text? P!nk, October 2023. Want a carnival sideshow style piece with a tasteful caricature of Jeff Bridges? The Big Lebowski, August 2011.

Scrojo calls himself a jack of all trades because he can create posters for all music genres. King calls him a chameleon for his ability to adapt his voice to new eras.

Courtesy of Scrojo

“The variety of his skillset makes it possible for us to put 50 of his posters on a wall next to each other and have it look compelling, not just a bunch of the same thing over and over,” Goldsmith says.

Some of Scrojo’s favorite posters are when he feels a personal connection to the artist or the album. He has a vivid memory as a child of being trapped in a closet filled with marijuana leaves while playing hide and seek and staring at Jimmy Cliff’s “The Harder They Come” LP. “For whatever reason, as a kid, that sparked a desire to do graphic design,” Scrojo says.

Fast forward to February 2012, Cliff is performing at Belly Up. Scrojo decided to modify Cliff’s original album cover from rainbow gradient fills to classic reggae psychedelia while preserving Cliff’s striped pants and bold hat. Cliff’s manager called him and said they wanted to use it for the rest of their tour.

“We always get artists requesting that he does their posters,” Goldsmith says. “A lot of artists don’t want venues to go all rogue because they want to control how they’re being presented. With him, they’re like, ‘Let him go nuts.’”

Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.

Everything SD JULY 9, 2026

The Front Yard Is Making a Comeback

San Diegans are finding connection in gardens, shared produce, neighborhood gatherings, and simply sitting outside

The Front Yard Is Making a Comeback
Courtesy of Jenna Gilmer

Front yards. They used to be the most controlled part of a home—or not. They could be tidy with manicured lawns, have raised vegetable beds with food for sharing, or act as an overflow of things that didn’t quite make it inside. Thank you, capitalism, and the American habit of endless consumption. In Lemon Grove, where I live, it’s not uncommon to see a mechanic running a business from his front yard or a family selling birria on Saturdays from theirs. The front-yard genre is broad.

But in communities across San Diego County, the most exposed part of a house—the strip between public and private life—is being turned into something eminently usable, visible, and hang-outable. At first glance, this may seem decorative, but in creating an intentional space, particularly one that’s visible to neighbors and passersby, it’s also the release of a pressure valve.

Let’s not gloss it over: American life has taken a hard right at high speed; two wheels have lifted off the pavement as we careen toward who-knows-what, and our nervous systems are making a sound best described as zoinks!

People are trying to (re)build connection in an increasingly isolated culture, (re)find beauty in the midst of endless anxiety, and (re)create a system friendly for critters. Many of us are remembering that, Oh yeah—we’re biological creatures.

Courtesy of Andrea Doonan

San Diego as a “Biodiversity Hotspot”

Landscape designer Andrea Doonan, of Andrea Doonan Horticulture + Design, is a certified arborist with more than 20 years of experience collaborating with homeowners and renters. She rejects sterile, white picket fence designs and places a strong emphasis on edible gardens and usable outdoor spaces. When we speak, she mentions the unusually wide range of plant and animal life in the relatively small size of our region, making us a “biodiversity hotspot.” (San Diego is the most biodiverse county in the Lower 48.) Because of this, we have a unique system of endangered species that rely on plants to survive.

“More and more, people are introducing native landscapes to connect to nature and support birds, butterflies, and bees,” Doonan says. “I’m very passionate about getting people to unplug and ground.

Whether it’s for a love of all creatures, our climate, or water conservation, Doonan describes a broader shift toward habitat-driven spaces that are both aesthetic and ecological. For her clients, this can mean replacing turf with native planting, adding seating areas, or even rethinking the front walk as an active, planted threshold rather than just a green lawn. “There’s this idea that people want to make a difference,” she says. “But they also want a place to entertain, recreate, and ground.”

At the center of this is a simple but increasingly urgent question: How can small design choices ripple outward into community life?

Courtesy of Andrea Doonan

For Doonan’s client Lee Miller, that shift is fully expressed. After remodeling the interior of his Pacific Beach home, Miller focused on the backyard, thinking that would be the place for his soon-to-be-born daughter to eventually play. The front yard of his corner property was the last detail to be completed.

Miller said he wanted “a very full, very natural look versus having everything measured.” He knew what he liked when he saw it, but it was Doonan who translated his ideas and guided the creation of a wildlife-friendly space with full-grown orange, plum, and pluot trees. “We have lots of birds, lots of bees, lots of lizards,” Miller says. “There’s nothing better than walking outside and eating fruit off a tree.”

The front yard has become where Miller’s family spends time—often more than the backyard. He and his daughter, who’s now 5, explore the space together, checking what’s growing, learning about their little ecosystem, and chasing lizards. It’s where his daughter plays, where she’s built her own fairy garden, and where neighborhood parents and kids tend to gather at the end of the day.

Courtesy of Jenna Gilmer

Building Community by Being Out There

For her own Normal Heights home, Doonan designed a front yard that includes a seed library, raised beds, native plants, and a sitting area where she and her husband spend time. “I’m meeting my neighbors because I put two chairs and some plants in the front yard,” she says. “I’m sharing produce with them.”

That exchange has become part of the landscape itself, and she points to small systems (like seed libraries) as ways of circulating plant material and knowledge directly between people. In real life. Person to person.

More and more, Doonan says, when we’re talking about solving the big problems, it’s important to remember that everything starts local. Even “guerilla gardening”—small acts of informal planting and care in overlooked sections of land, such as parking strips—makes a difference. Tossing some seeds and adding a bench to the sidewalk strip out front can create a “pocket park” or “a mini-mini park.” In that framing, the front yard stops being an ornamental backdrop and starts becoming an infrastructure for connection.

Landscape architect Bret Belyea frames this front-yard movement (my term, not his) as social repair. “It’s a handshake to your neighbors and passersby,” he says. “It says something about who you are.”

Of course, plant choices matter, but not only for ecological reasons. Native and climate-appropriate plantings become part of how neighborhoods re-establish contact with each other, even without formal planning. What he describes is an aesthetic, but it’s also relational in the way a yard can signal openness rather than withdrawal, invitation rather than separation, and connection rather than, “Get off my lawn, ya damn kids!”

Hanging out in the front yard rather than sequestering in the back is a signal to outsiders that they’re really not outsiders at all. Or, at least, they don’t have to remain so.

Courtesy of Andrea Doonan

The Front Yard as Memory

Not every front yard in this shift toward social spaces has a professional’s influence. Some are created through labor, trial and error, and nostalgia. For Grace Wanjiru, the memory of her childhood in Gitaru, Kenya, led her to beautifully DIY the hell out of the front part of her half-acre Encanto property. When she bought her home nearly two decades ago, it was essentially just a little house plunked down on a giant plot of dirt. She had a blank slate and plenty of memories from which to create something that would imbue the space with peace and hospitality.

The designer-led yards are often framed through an academic understanding of ecology, structure, and intentional planting strategies, and Wanjiru did much of the same thing through instinct. When she’d visit her mother, who lives just outside of Nairobi, she was reminded of the abundant beauty and vibrancy of a childhood spent running free, climbing trees, and being connected to nature. It was important to Wanjiru that her then-young daughters, both now in their early 20s, have that experience.

Courtesy of Grace Wanjiru

Wanjiru’s goal was to create the feeling of home, not as replication but as translation. “When you throw a seed in Kenya, something grows,” Wanjiru tells me. “Here, the dirt is horrible for plants. I still wanted green and color. I wanted nature—birds and insects. I grew up with nature, but here: No.”

With an understanding of what would and wouldn’t grow in San Diego, Wanjiru was able to achieve a sense of home with succulents and native plants she purchased at Walmart. She created a large courtyard with a fence built of wood and corrugated metal. Inside, she added a hammock and a bird bath, which Wanjiru settled on after gophers ate through seven different plants; a table with an open cookbook, a bottle of wine, three glasses; a weathered dresser—once in her daughter’s room—that now sits opposite the table and contains Wanjiru’s many seeds. And, of course, strung lights.

The space feels rustic, comforting, personal, emotional, and magical. It feels like love.

Wanjiru likes to host small groups of her friends and family, keeping it intimate but accessible. “This is the kind of house you just call: ‘What are you doing? Are you making your African tea? Can we just come over?’ Because this is what they do [in Kenya],” she tells me. “And so I always want to have that, because I think for foreigners living in America, that’s one of the things we struggle with. We don’t have that kind of community.”

Craving a communal feeling, Wanjiru built it herself. And her kids grew up climbing the jacaranda tree and playing in the garden.

“We still gather out there,” she says. “We read in the hammock, talk, connect.”

Courtesy of Andrea Doonan

Gardens as Points of Connection

Perhaps the most important part of a front yard is a garden, whether it’s a space for entertaining and gathering, retreating and grounding, discovering and playing, resting and people-watching. The science backs up what gardeners have long known: Spending time around plants can be profoundly restorative. A 2024 review of dozens of studies found that gardening is consistently associated with better mental health, greater well-being, and improved quality of life, also linking interaction with plants and green spaces to better nervous system regulation.

For Doonan, this is part of why the conversation around gardens is bigger than aesthetics. “Gardens are for everyone,” she says. “I think it’s a right for all of us to have access to gardens.” “All of us” means homeowners and renters, people with sprawling yards and people with apartment balconies, people with large budgets and people growing herbs in containers from the discount rack at Home Depot.

In my conversation with Belyea, I tell him about a little house I passed in Oceanside this past spring. The owners set out free avocado clippings from their tree for anyone to take. “This is people’s way of putting an olive branch out,” he says. “And it just happens to be an avocado branch.” Maybe that’s what this front-yard shift is really about. Maybe it’s about trying to remember how to live alongside one another again. A hammock beneath string lights. Kids chasing lizards through native plants. Someone slowing to ask what’s growing. A neighbor stopping by and staying longer than they planned to. All of it, a pocket of softness in a culture that’s trying its damndest to make us harden.

A

About Aaryn Belfer

Aaryn Belfer is a writer and editor specializing in nonfiction across art, architecture, and culture. Once upon a time, she wrote a provocative column for San Diego CityBeat (RIP). She was a runner up in the 2025 Matchbook Stories contest at the San Diego Central Library and is irrationally happy about it. Currently in her Soft Girl Era, Aaryn has expensive taste in (mostly flat) shoes and will choose a great art exhibit or live jazz concert over almost anything else. Except, possibly, Javier Bardem.

Everything SD JUNE 30, 2026

The Fireworks Disaster That Made San Diego a Legend

Eighteen seconds, one unforgettable mistake, and a Fourth of July story that somehow gets better with age

The Fireworks Disaster That Made San Diego a Legend
Courtesy of The Port of San Diego

There’s a famous video.

“This is insane!” the guy filming it seems to proclaim. “It’s the best fireworks show ever!” a companion confirms, inspiring a debate lasting over a decade.

All told, 7,000 fireworks exploded in the span of 25 seconds over San Diego Bay on July 4, 2012. A Michael Bay amount of unison. $125,000 worth of shells, cakes, Roman candles, and skyrockets had been placed on a barge—enough for 17 minutes of decorative sky flares—and…

Boom.

The sky looked like someone had set a giant Rorschach test on fire. Or as if whatever we all see in our Rorschachs—butterflies, clowns, tongue kissing, dads—was being electrocuted and lifted heavenward, amen. It was shocking how bright it was, how much it sizzled the local cosmos. Could’ve been one of those sci-fi films where a hole is ripped open between warring universes. But angstier, more metal—the work of some methy creator in a sleeveless concert tee.

The sound?

Lou Reed once released an entire album that contained 64 minutes of mindflaying guitar screeches and machine noises. No regular songs, just a fascinating amount of ear distress. His record label reps no doubt heard the melodic outro of their careers, but everyone else was in pain and stumped. That album still sounded better than the bay did that night. The bay sounded like a god who struggled with emotional regulation had blown his speakers and was working through the anger stage of AV grief.

In the left frame of the video, a middle-aged woman is attempting to drag her husband off by the hand. In no way does he want to go, possibly because he had missed the time Roseanne Barr sung the national anthem at a Padres game, simultaneously disemboweling and amusing America through the power of song. He would not willingly abandon an equally worthy San Diego trainwreck.

Another woman in the video appears to have just filled her beer, rushing to sit down for the show. She pauses mid-sit and returns to the full and upright position to properly bear witness. What was supposed to be prolonged entertainment has been so radically shortened that she will have to find another reason to drink. Lucky for her, drinking will be the only way to adequately process.

Locals remember the conspiracy theories. People wondered if the fuses had been tripped by a saboteur who was sympathetic to dogs, fish, or the growing suspicion that late-stage capitalism is a gorgeously branded but impossible dream sustained by remarkably efficient top-tier wealth retention and the soft compliance of fireworks-watchers who can no longer afford a house, a beer, or the personal impacts of human reproduction.

Speaking of being terrified of babies, babies were terrified. The children who witnessed it probably still can’t go near a candle store. But those kids will be tougher, perfectly scarred kids. They’ll write better songs.

That night helped us absolutely dominate the national news cycle. For a hot minute, we became America’s water-skiing squirrel. Now, years later, when you Google “fireworks gone wrong,” San Diego is always a top contender, along with that poor Nebraska family who nearly wiped out a couple generations in their front yard, their minivan somehow turning into a howitzer of recreational TNT.

There is still debate as to whether Big Bay Boom 2012 is the worst or greatest fireworks show of all time. But the advanced parts of civilization arrived at the truth as quickly as the women in the video did. It was undeniably amazing.

First of all, the point of Fourth of July fireworks isn’t “the intricate choreography of sky fire over a guaranteed amount of show time.” It’s about creating a vivid memory shared with some people you like, love, or would like to love.

BBB2012 used large-scale chemical fire to create the ultimate memory.

Sure, some people who iron their jeans subjected their family to a sermon about how San Diego managed to botch America’s birthday like a Disney princess-for-hire who smelled of quite a few Sauvignons.

The rest of us saw how perfectly it nailed the actual feeling of being an American. Because only a miniscule percentage of us bake postcard apple pies where every inch of crust is perfectly laminated like the wood in an Irish bar. Very few of us can paint on par with Picasso. The rest of us—despite truly believing in our America-activated abilities to achieve greatness in almost any field of our choosing—burn pies. We try to paint only to realize it looks like our fine motor skills have entered active death.

That’s why BBB2012 was the most perfectly American fireworks show ever: A wildly ambitious idea galvanized thousands upon thousands of people to both work on it and come to hold a beer and gawk at it, only to have it fail in the most glorious TMZ-level spectacle.

America isn’t about immaculate, storyless wins. It’s about how the framework of a country is solid enough that we can accidentally detonate our entire lives—a few times—and still probably be OK.

No one has America’d quite like San Diego did on that day. It was performance art. Lou Reed’s heart slow-clapped. Any brief municipal embarrassment quickly became a pride of our people. I can only hope the same for the Nebraskan yard family whose Dodge Aerostar became a hyperactive Death Star.

P.S. Local writer Maya Kroth compiled a quite great oral history of that night for Thrillist. The bottom lines for me were—it took nine months to prepare, no one was hurt, and even though the pyrotechnics company tried to zero out the bill, Big Bay Boom founder H. P. “Sandy” Purdon refused and paid them in full. This year will mark the 25th Anniversary of the yearly Big Bay Boom.

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

Studio S JULY 25, 2026

These San Diego Companies Are Driving the Region’s Next Wave of Growth

This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond

These San Diego Companies Are Driving the Region’s Next Wave of Growth
Matt Furman Photography

Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.

Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.

Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.

“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Matt Furman Photography

Building the Infrastructure Behind Clean Energy

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”

The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.

Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Developing Medicine One Patient at a Time

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.

CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.

Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”

She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

Powering San Diego’s Special Celebrations

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.

“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”

Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Matt Furman Photography
Matt Furman Photography

Growing a Beach-Town Brand into a National Business

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.

Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.

“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.

“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”

Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

Matt Furman Photography

Partner Content
Features JUNE 29, 2026

5 San Diego Food Trends to Know About

From surprise revivals to changing dining habits, these are the shifts redefining the local culinary landscape

5 San Diego Food Trends to Know About
Photo Credit: Arlene Ibarra

Comebacks Are the New Kickoffs

If absence makes hearts (and stomachs) grow fonder, then shuttered restaurants quickly become the hottest tickets in town—something a number of iconic institutions found out after taking very public hiatuses after historically long runs. For instance, following a lengthy (and extremely flip-floppy) closing process after 92 years in business, Las Cuatro Milpas reopened two blocks away in Mercado del Barrio. Similarly, Carlsbad butcher shop Tip Top Meats reopened in the same location (albeit a smaller space) after the death of founder Joachim “Big John” Haedrich in 2023. Finally, after a whopping decade out of business, Sami Ladeki and chef Alfie Szeprethy brought back Roppongi to its original Prospect Street space, where it was the talk of the town in the late ’90s. All came back under the same proprietors, so they weren’t third-party nostalgia-licensing deals. The algorithm may have ravaged our attention spans away from all but the newest and shiniest, but this proves there’s still hope for our collective prefrontal cortex.

New Generations Take the Reins

Other local eateries honored their pasts by bringing in new perspectives. The Lion’s Share in Embarcadero, Milton’s Deli in Del Mar, Dudley’s Bakery in Santa Ysabel, and J-K’s Greek Cafe in La Mesa handed over the keys to new owners willing to take on a big task: maintain the soul of icons through particularly rough economic circumstances for restaurants, navigate big feelings from longtime regulars (who often don’t take kindly to change), and make some necessary changes to keep going for another few decades. Taking over a project in process can be a lot harder than starting from scratch. But building that feel-good nostalgia doesn’t happen overnight, so it sure helps to have a well-established playbook of success passed down from those who came before.

Courtesy of Sugarfish

The Expansion Class Arrives

It wasn’t just restaurant groups from Los Angeles that decided to put down roots en masse, although San Diego saw plenty of LA transplants recently (Sugarfish, Mr. Charlie’s, For the Win, Katsuya Ko, Bacari). Global brands like Chef Fei, Zuma, and Pepper Lunch have locations of their own on the way, and upscale Canadian eatery Joey joined to the inescapable gravitational pull of Westfield UTC’s culinary cosmos for its first spot in America’s Finest City. Good to see the rest of the world is catching up with what we’ve been seeing the last few years—San Diego is a dining destination already on the rise.

Choosing To Not Choose

Between the never-ending news cycle of doom and perimenopause brain fog, I’m at the stage in life where I’m more than happy to let someone else make a decision for me, especially when it comes to what’s for dinner. And based on the way a lot of menus look right now, I’m not alone. It seems like half the places I visit offer some version of a prix fixe, omakase, or tasting menu. Restaurants are embracing the curated experience to solve the problem of affordability (a fixed menu reduces food and labor costs, guarantees an acceptable check average, etc.) and critical thinking in one fell swoop. Omakase (meaning “I leave it up to you”) is far from a new concept in high-end Japanese sushi culture, but now that it’s popping up everywhere from coffee experiences to grab-and-go sushi and sandwiches, it’s gone from somewhat niche to nearly omnipresent.

Courtesy of Rikka Fika

Local Coffee Hit the World Stage

The world got an up-close look at San Diego’s coffee industry when we hosted the premier specialty coffee expo World of Coffee for the first time this April. San Diego’s long and rich coffee history stretches back to the late 19th century. Things percolated fairly quietly for around a century before really picking up steam. Today, there are nearly 200 specialty roasters and cafes across the county, with many earning national accolades like the Good Food Award (Steady State Roasting, 2020; Bird Rock Coffee Roasters, 2023, 2021, 2019, 2017, 2016), Roaster of the Year by Roast Magazine (Mostra Coffee, 2020; Bird Rock Coffee Roasters, 2012), and the Specialty Coffee Association Coffee Design Award for packaging (Rikka Fika, 2026). Now that we’ve moved past the comically insufferable coffee snob era of the early 2000s, even java newbies can feel comfortable walking into pretty much any coffee shop in San Diego, asking questions, trying a few things, and feeling confident they’re going to get great service and a great beverage.

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Everything SD JUNE 24, 2026

Before She Died, Edna Harper Asked for One Thing

The creator of Mission Hills' iconic topiary garden hoped future owners would preserve the living artwork she spent decades cultivating

Before She Died, Edna Harper Asked for One Thing
Photo Credit: Casiel Sanchez

Edna Harper asked for one thing before she died: that the next owner of her iconic Mission Hills home keep the street-facing “garden.” Which is essentially asking the future residents to be curators of a whimsical and obsessive, delightful and strange, classic, cartoony and slightly unhinged sculpture museum. Harper, who died in January at the age of 87, poured her heart into this topiary bonanza, and it’s right there for everyone to see.

Like thousands (or millions, there’s no formal estimation) of others, I had scrolled through the photos of this topiary fantasia before I ever stood in front of it. As of this writing, Harper’s Topiary Garden is No. 227 of 2,686 Things to Do in San Diego on Tripadvisor, making it a popular tourist stop between fish tacos, a day at the beach, and a stroll in nearby Presidio Park. But crowdsourced photos quickly snapped in direct overhead sunlight tend to flatten the shapes that, while meticulously manicured, refuse to behave. In person, Harper’s figures seem to be in motion and, given that they’re sculpted out of bushes, they literally are. (I’d love to see a maintenance timelapse.)

Animals emerge out of shrubs as if they have impish ideas. A fanciful whale, a man in a sombrero, a random spiral twisting skyward, otherworldly creatures that defy categorization—all of these exist together in a neatly trimmed cascade pouring down the steep front slope of the property.

You don’t accidentally end up with a yard like this. You decide to create it and choose to cultivate it, and then you keep deciding and cultivating—for decades.

Although a consistent parade of looky-loos have visited over the years, most have never been inside the home, which is on the market for the first time since Harper and her husband, Alex (who died in 2020), bought it in 1969.

Courtesy of Christopher Delgado

“It was and is a landmark,” says Christopher Delgado, Harper’s cousin and trustee of her estate. “She specialized in Chinese brush art and Japanese art called ‘sumi-e,’ a form of Zen art. She was a creator … she was very, very talented.”

I can’t stop thinking about Harper, sitting at the kitchen window, looking down at her masterpiece and the watchers watching it. The image of Harper enjoying the joy the public took from her handiwork makes me want to understand the woman behind the work. Because topiary, as an art form, has always been a little… loaded.

Topiary has always had a bit of an identity crisis—and that’s part of its charm.

When I think of topiary, I immediately think: Fancy. French bourgeoisie. Palace of Versailles. Mais non! Topiary has its origins in Rome. According to the Center for Architecture, the word “topiary” has its origins in late 16th century English, which combines the Greek word “topos” for place and the Latin word “topiarius” for ornamental gardner.

Photo Credit: Casiel Sanchez

Topiary started as a flex, really. A Julius-Caesar-adjacent pastime for the most ancient one-percenters; an expression accessible only to those with land, labor (or, put more plainly, enslaved people), and spare time. In its earliest form, topiary was about control: bending nature into submission. It’s where symmetry and precision signaled order, taste, and money.

But with the collapse of the Roman Empire and the Dark Ages that followed, the topiary almost preceded the Dodo Bird in extinction. Monks quietly kept the art alive by growing herbs and manicuring the gardens and hedges within the courtyards of their monasteries.

It wasn’t until the Renaissance nine centuries later when topiary saw a resurgence—ah, Versailles!—and this form of pleasure gardening went into overdrive. Nature became architecture. The French pruned their foliage into iconic cones and obelisks, walls to keep out the riffraff, and ornamentation designed to impress. The Dutch got a little freaky, as they do, and sculpted complicated figures, animals, and even furniture.

Inevitably, the pendulum swung again, and topiary fell out of favor once it became viewed as excessive and even absurd. Even so, it never really disappeared. It just migrated to exist in a completely different paradigm. It was less Versailles and more, “What if this bush were a mouse?”

Children at the New Children's museum clay workshop

Fast forward to Disneyland in 1963. That year, the park opened a topiary garden in Fantasyland with verdant sculptures of giraffes, camels, elephants, and hippos all inspired by Denmark’s Tivoli Gardens.

Disney’s interpretation of topiary—which is still a fixture of park decor today—falls more into the realm of imagination and possibility than restrained aristocratic performance.

That’s one of the stranger throughlines of topiary: It moves from elite to everyday, from stiff and formal to playful and silly, from symbol of control to something steeped in personal expression.

Which is what makes a place like Harper’s Topiary Garden so compelling and the woman behind it utterly intriguing.

Courtesy of Christopher Delgado

Born in 1938, Edna Harper was something of a Renaissance woman. She worked for two decades as a dental assistant, and she later became a notable painter, calligrapher, and stained glass artist (the house itself is adorned with her work). But she was also savvy in other ways.

“She graduated [with a degree in dental assisting] from San Diego City College and wanted to have her own money and her independence,” says Delgado. “Most people didn’t know that she was such a great businessperson, and for many years, she managed all of [the couple’s] properties on her own. She was great at building relationships … she touched a lot of people’s lives.”

Her friend and fellow artist Julie Roth attributes her artistry to her relationship with Harper. The pair met two decades ago at an art class at Oasis in Mission Valley.

“She was just the most encouraging person,” Roth says. “I didn’t know I could paint, but apparently I can. She was a tremendous person.”

I asked Roth what she’d want people to know about her friend.

“Her empathy and diplomacy,” she says. “[She had] a sharp eye for other talent. She spotted me, but I’m not the only one she encouraged.”

That sharp eye suggests attention, the same kind it takes to look at a bush and also see a whale. Or a spiral. Or something that doesn’t exist yet, but could.

Photo Credit: Casiel Sanchez

Nothing about Harper’s life suggests someone chasing attention. And yet, she ended up creating something that demanded hers, and she took great pleasure in seeing people enjoy her creations.

The garden didn’t happen all at once. It grew out of years of travel, observation, and collaboration. Harper often traveled without her husband, always returning from trips to Japan, Thailand, and other parts of Asia with ideas and impressions captured through sketches in a notebook.

“She would get creative ideas from her travels … she’d come back with ideas and pictures, and they’d go about cutting that topiary bush into shape,” Delgado says.

For the past 25 years, she had the help of her gardener, Pedro Duran—who’s still employed by the trust and has maintained the garden since Harper’s passing.

In the early topiary years, Harper worked closely with Duran in what Delgado describes as a kind of shared “labor of love.” She would share her sketches and together the pair would shape the bushes into something deliberate.

Photo Credit: Casiel Sanchez

“As she got older, she would increasingly draw her ideas and [Duran] would [carry them out],” Delgado says.

That collaboration reinforces that her garden was not an act of control, but one of creative collaboration and translation. From memory to sketch. From sketch to shrub. From something seen, somewhere else in the world, to something rooted in the soil of a steep hillside in Mission Hills.

Harper also made sure that the lawn’s boisterous energy made its way into the house on Union Street. Apparently, she threw legendary parties.

“Fairly regularly, in the late ’70s and ’80s, she would host Super Bowl parties with 200 people. She had TVs everywhere,” Delgado says.

It’s not hard to square that image with the stillness of the garden which, despite the careful pruning and intentional design, is voluminous and nearly vibrating.

And, damnit, I wish I’d watched some sportsball on her shocking number of TVs and wandered out front to the topiary—slightly wine-drunk with an orange smear of wing sauce on the corner of my mouth—to marvel at the leafy hippo and this woman’s elaborately creative life.

Photo Credit: Casiel Sanchez

I can hear Delgado smiling as we talk on the phone. He’s going back to his childhood, when he talks about being one of the cousins Harper doted on when he visited.

“The adults were inside, and we’d be out in the camper,” he says, “and [Harper] would come check on us, make sure we were okay. She always had gifts for us. If it was Easter, there were chocolate eggs. If it was Christmas, stockings. We were the beneficiaries of them not having kids because they showered us with all their love.”

Knowing this and taking a look at her garden again, you can see it’s not the work of a shut-away curmudgeon. It’s wondrous, inviting, and the right kind of weird.

“Ultimately, she did it for herself and family, first and foremost,” Delgado says of Harper’s Topiary Garden.

Harper’s one request of whomever buys her home may seem like a focus on basic maintenance, about hedges and upkeep and preserving something visually striking. But it’s really about attention. And maybe, too, about legacy. Not hers, per se, but the legacy of community, relationships, art, creativity, possibility, adventure, culture, dedication, and love.

For now, it’s there for anyone to see, and its future is in the hands of whomever comes next.

A

About Aaryn Belfer

Aaryn Belfer is a writer and editor specializing in nonfiction across art, architecture, and culture. Once upon a time, she wrote a provocative column for San Diego CityBeat (RIP). She was a runner up in the 2025 Matchbook Stories contest at the San Diego Central Library and is irrationally happy about it. Currently in her Soft Girl Era, Aaryn has expensive taste in (mostly flat) shoes and will choose a great art exhibit or live jazz concert over almost anything else. Except, possibly, Javier Bardem.

Partner Content JULY 21, 2026

You….Elevated: San Diego Magazine’s Guide to Aesthetics 2026

San Diego aesthetic medicine providers help you look—and feel—your best

You….Elevated: San Diego Magazine’s Guide to Aesthetics 2026
SDM-SS_ AestheticProcedures_2026

San Diego is home to world-class aestheticians, plastic surgeons, and dermatologists who can help turn back the hands of time and revitalize tired, damaged skin. Enhancing your look is a spectrum. Treatments range from noninvasive procedures like lasers or injectables to the big guns, like a deep-plane facelift—many with better results and less downtime than ever thanks to advanced techniques and technology. Whether you’re a Botox beginner or an aesthetic medical care veteran, San Diego aestheticians and aesthetic medicine providers can help you look and feel like the best version of yourself.

Changes Plastic Surgery & Spa

Changes Plastic Surgery & Spa is San Diego’s premier destination for aesthetic surgery, led by world-renowned plastic surgeon Dr. Michael Rossi. Celebrated for his artistry, precision, and natural-looking results, Dr. Rossi is known for creating customized Mommy Makeovers that help women restore confidence and reclaim their bodies after pregnancy. His expertise also extends to comprehensive post-weight loss body contouring, addressing excess skin and skin laxity with sophisticated surgical techniques tailored to each patient’s unique anatomy and goals. From breast and body rejuvenation to deep plane facelifts and eyelid surgery, every treatment plan reflects Dr. Rossi’s commitment to surgical excellence, personalized care, and transformative results that look as beautiful as they feel.

Cosmetic Laser Dermatology

At Cosmetic Laser Dermatology, the board-certified, internationally acclaimed team has the power to erase 10+ years of aging in a single treatment. The center’s 60+ laser, light, and energy devices do it all—refining texture and tone, calming acne, minimizing pores, and erasing that ill-advised spring break tattoo of yesteryear. Their dermatologists take it further by stacking multiple devices in one session for synergistic results—the philosophy behind their signature Take5 and Take10 treatments, the latter capable of removing a decade-plus of aging in just one visit. Add a full suite of injectables, body sculpting, and vein treatments for every skin type and tone, and it’s no wonder the practice’s medical director was named the #1 cosmetic dermatologist in America by Newsweek two years running.

Cultivé Medical Aesthetic

If it’s subtle, lasting results you’re after, Cultivé Medical Aesthetics has you covered. Cultivé purposely combines aesthetics and wellness. The Bankers Hill practice offers a full menu of services designed to improve skin health and support the three pillars of aesthetic aging: skin tone and texture, volume loss, and laxity. Cultivé offers a wide range of aesthetic treatments, including collagen boosting powerhouse Morpheus8, biostimulators like Sculptra and Radiesse, PRP therapy, laser hair removal, VI peels, and regenerative skincare treatments. They also provide wellness-focused services such as hormone replacement therapy, IV therapy, and medical weight management programs.

Starlite Aesthetics and Wellness 

Starlite Aesthetics and Wellness focuses on enhancing natural beauty through science-backed treatments tailored to each client’s goals. Michelle Langston, MSN, APRN, FNP-BC, founded Starlite on the principle that aesthetic medicine should be precise, personal, and rooted in wellness. The boutique aesthetic practice in La Jolla combines modern medical aesthetics with holistic wellness principles for refined results personalized to each patient. Langston has spent more than a decade honing her skills in advanced injectables, regenerative therapies, and anti-aging care. Starlite offers regenerative therapies rooted in science, promoting skin rejuvenation using a multiple modality approach. Service offerings include RF microneedling, wrinkle relaxers, facial balancing and more.


The “It” List

In the rapidly advancing field of aesthetic medicine, it can be hard to tell what’s worth the hype. Here are some of the latest, most advanced, and most popular options out there.

Morpheus8: This combination of microneedling and radiofrequency (RF) energy activates your skin’s own collagen and elastin without the downtime associated with some
laser treatments. It can be used to reduce wrinkles, tighten skin, improve skin tone, contour the jawline, and minimize acne scars.

Exosome Therapy: This cutting-edge treatment uses protein-packed nanoparticles to trigger repair and rejuvenation at the cellular level. Often used post-microneedling or lasers, exosomes penetrate deep into the skin to stimulate collagen production.

Post-GLP-1 Skin Removal: Rapid fat loss prompted by GLP-1 medications, including semaglutide, tirzepatide, and retatrutide, can leave users with sagging skin. Skilled surgeons can remove excess skin and reshape the figure.

Treatment Stacking: Sometimes it’s the more the merrier when it comes to aesthetic procedures. Combining multiple non-surgical treatments in a single session allows users to address several issues efficiently, with less downtime.

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