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Features SEPTEMBER 26, 2014

Wake Up And Smell the Coffee

As American coffee culture moves past the nonfat vanilla lattes toward a more elevated brew (imagine a cuppa so artfully crafted that it’s meant to stand on its own, black, without the cream), San Diego is right on trend. Local roasters are raising the bar and finding that the competition is fierce. San Diego Coffee […]

Wake Up And Smell the Coffee
Luis :Garcia

As American coffee culture moves past the nonfat vanilla lattes toward a more elevated brew (imagine a cuppa so artfully crafted that it’s meant to stand on its own, black, without the cream), San Diego is right on trend. Local roasters are raising the bar and finding that the competition is fierce.

Wake Up And Smell the Coffee

San Diego Coffee

Luis :Garcia

Wake Up And Smell the Coffee

Daniel Holcomb

Daniel Holcomb, founder and owner of Coffee & Tea Collective

It’s just a cup of coffee. It’s the black, ubiquitous liquid that makes mornings hurt less or brings the afternoon a caffeine-laden second wind. Coffee has long been a beverage more mindlessly ingested than tasted and appreciated. All that is changing now. As foodies move toward fresh, organic, local everything, it’s only natural that the coffee industry­—purveyors of something 63 percent of Americans consume daily—would catch on. Finally, coffee is joining the upper ranks alongside craft beer, cold-pressed juice, artisan cheese, and other high-brow food and drinks.

Modern coffee evolution can often be broken down into three phases. The first was a post-WWII surge that put Folgers and Maxwell House into most American mugs. This was mass coffee production on the grandest scale, sardining burnt grinds into cylindrical tins and creating a generation of drinkers of bland coffee. The second is attributed to Starbucks and Peet’s, companies that focused on espresso-based coffee drinks (think half-caf soy nonfat grande lattes, four pumps, no whip) and coffee that was labeled by country and region, similarly to wine.

The most recent phase, known in the industry as the Third Wave, is coffee craftsmanship of the highest level. Drilling down past sourcing and labeling beans by country, they’re sourced from specific farms. The dark roasts made popular by Starbucks are now manifesting into lighter, brighter roasts, more acidic and almost sour (though this isn’t a defining characteristic of the movement, just a result of it). New serving techniques also mark the arrival of the Third Wave: A pour-over is a slow-drip single cup of coffee made to order, where beans are ground and placed in a filter-lined ceramic funnel and hot water delicately drenches the grind. Siphoned coffee is brewed in an hourglass-looking device that uses heat and vacuum pressure to reverse-cycle (from bottom to top) hot water through coffee grounds. Cold brewing is an eight-to-12-hour process in which room-temperature water percolates through coarsely ground coffee.

Wake Up And Smell the Coffee

David Kennedy

David Kennedy pours over at James Coffee Co.

David Kennedy pours over at James Coffee Co.

Bonus: Click here to see a video of one of the Thursday Night Throwdown latte art competitions put on by the San Diego Coffee Network.

Third Wave may be a new term, but its concepts have been brewing for quite some time. San Diego is a relative neophyte to specialty coffee, but several roasters have paved the way for a coffee renaissance. One pioneer everyone points to is Arnie Holt of Caffé Calabria. Almost 23 years ago, Caffé Calabria began simply as a quest for a decent cup of coffee. A Seattle native, Holt set up coffee carts at Grossmont and Kaiser Hospitals before opening his Italian-accented North Park coffee shop and roasting operation. “I’ve been trying to pioneer Third Wave coffee for a long time,” Holt says. “It’s really good to see it happening because it’s where coffee should be.”

Café Moto (which began as a division of Pannikin Coffee) and Ryan Brothers are both Barrio Logan stalwarts that helped to get San Diegans thinking about coffee and appreciating locally roasted product. But despite these businesses’ efforts, not much national credence was given to our coffee scene until Bird Rock Coffee Roasters was named “Micro Roaster of the Year” by Roast Magazine in 2012.

“People thought we were crazy… [but] people will seek out good coffee. That’s a huge thing that started happening.”

With a focus on single-origin, seasonal coffee, Bird Rock Coffee Roasters opened in 2002. At the time, the roaster and coffee shop’s focus was different than its contemporaries, giving attention mostly to blends. Owner Chuck Patton opened his storefront right across the street from a Starbucks. “People thought we were crazy,” he remembers. It was almost poetic, though, ushering in coffee’s Third Wave kitty-corner from the international conglomerate. “In the last year and a half, [we’ve seen that] people will seek out good coffee,” Patton says. “That’s a huge thing that started happening. The city is starting to appreciate good coffee.”

By “good,” the experts are referring to a taste so sophisticated and flavorful that it can and should be drunk black. Hold the creamer.

Wake Up And Smell the Coffee

Jonathan Britton

Jonathan Britton experiments with an iced custom blend of five different single-origin coffees at Caffe Calabria

Jonathan Britton experiments with an iced custom blend of five different single-origin coffees at Caffe Calabria

Wake Up And Smell the Coffee

Wake Up And Smell the Coffee

Luis :Garcia

Wake Up And Smell the Coffee

Wake Up And Smell the Coffee

Luis :Garcia

The proof is in the numbers. According to a recent study by the National Coffee Association on coffee drinking trends, overall coffee consumption in America increased by five percentage points, to 83 percent, in 2013. Single-cup brewing also saw a steady rise, from 37 to 43 percent, while consumption of coffee made in drip coffee makers declined.

Why only now is San Diego starting to sniff out good coffee? Whether it’s the consistently warm weather or the casual work vibe, San Diego falls far behind Seattle, Portland, New York, and the Bay Area in terms of a thriving coffee culture.

Craft beer, on the other hand, is arguably our forte, and has opened the floodgates to supporting small-batch, locally made products. Its spillover can be seen throughout the food and drink scenes, but especially in beverages like craft cocktails and coffee. Partnerships between brewers and roasters are numerous, furthering an unquenchable thirst for specialty coffee. In the Venn diagram that is coffee and beer, these collaborations land squarely in the middle: Coronado Brewing Company’s Blue Bridge Coffee Stout with Café Moto roasted coffee, Karl Strauss’ Wreck Alley Imperial Stout with Bird Rock Coffee Roasters, and Ballast Point’s Victory at Sea Coffee Vanilla Imperial Porter with Caffé Calabria coffee.

“I’ve been trying to pioneer Third Wave coffee for a long time. It’s really good to see it happening because it’s where coffee should be.”

Just as the craft beer boom spread like wildfire, micro-roasters are popping up everywhere. One of the best known is Coffee & Tea Collective in North Park, named one of the “21 Hottest Coffee Shops Across the U.S” by Eater.com. Opened in 2012, the coffee shop thoughtfully sources single-origin beans and small-batch roasts, and focuses on a by-the-cup experience. With Zen-like precision, filtered water temperature is measured, coffee is weighed (about two tablespoons for every six ounces of water), and time is taken to ensure that each cup is specifically made for the drinker. Similar to in the craft beer world, Coffee & Tea Collective put its cold brew on tap. You can even fill up a growler of the stuff, coffee concentrate specifically, that’s meant to be mixed with water and served over ice. “It was a very interesting transition for new people coming into the shop. Talking to people, the [coffee] language was different than what they were used to,” says Michael Spear, curator of experiences at Coffee & Tea. “Now we have regulars and people who bring in their friends. We’re a destination coffee spot.”

Wake Up And Smell the Coffee

Michael Spear

Michael Spear at Coffee & Tea Collective serves up cold brew on tap

Michael Spear at Coffee & Tea Collective serves up cold brew on tap

Wake Up And Smell the Coffee

Wake Up And Smell the Coffee

Luis :Garcia

Other local roasters have continued to pop up, with a focus on small-batch roasting (giving the roaster ultimate control over the bean) and serving techniques that aim to present the coffee in its truest form. Dark Horse Coffee Roasters in Normal Heights has gained quite a following, expanding to Golden Hill and Truckee, California (near Lake Tahoe). WestBean Coffee Roasters is getting its first brick-and-mortar location downtown to complement the Mission Valley roasting facility. Café Virtuoso in Barrio Logan sources 100 percent organic beans, and was recently named “Best Small Business” by the California Restaurant Association. Farther north, Lofty Coffee and Revolution Roasters in Encinitas both employ Third Wave principles, sustainably sourcing beans from all over the world. Mostra Coffee in Rancho Bernardo produces a cold brew that fans compare to manna of the gods.

Even rock stars are riding the Third Wave. David Kennedy, guitarist for the internationally touring band Angels and Airwaves, started James Coffee Co. out of his garage, roasting on a popcorn machine. He’s now selling his beans online at a boutique kiosk in Little Italy. Cura Coffee is a direct trade coffee roaster started by Thomas Fitzpatrick, a local dentist who traveled to Nicaragua to provide dental care but came back with the coffee bug. While in the town of Boaco, the team Fitzpatrick was traveling with found a wealth of small farms growing high-quality coffee, and he now works directly with the farmers to source the green, unroasted beans.

If craft coffee is a fire, the San Diego Coffee Network is the one stoking it. Started by a coffee blogger Jessica Percifield, barista Matt Barahura, and videographer Jared Armijo-Wardle, the association hosts events that bring the coffee community together. At its Thursday Night Throwdowns, what sounds more like a WWE title belt match is actually a series of latte art competitions with 100-plus attendees. Small, quiet coffee shops morph into high-energy, jam-packed venues of onlookers watching baristas paint with milk on a coffee canvas. The group hopes to bring attention to our local coffee scene and unite coffee enthusiasts and professionals.

Wake Up And Smell the Coffee

Bird Rock Coffee Roasters

Luis :Garcia

Wake Up And Smell the Coffee

Wake Up And Smell the Coffee

Luis :Garcia

Wake Up And Smell the Coffee

Wake Up And Smell the Coffee

Luis :Garcia

Unlike the craft beer scene, though, local roasters don’t share ingredients or recipes and aren’t collaborating much, due to the nature of selling coffee. “Go to any new bar in town,” says Chuck Patton of Bird Rock Coffee Roasters. “It’s going to have lots of taps, so breweries can share a single account. But coffee isn’t really like that—you can’t share wholesale accounts.” There’s an underlying competitiveness and survival instinct to the coffee industry, of which most drinkers are unaware. And while the San Diego Coffee Network aims to table the politics, if just for an evening, to shine a light on a growing industry,  Patton says it’s sourcing that really separates the crème de la crème of Third Wave roasters. “It’s terrific how many roasters are putting time and energy into quality coffee. But more effort needs to be placed on sourcing green beans. It’s crucial for the long-term success of San Diego coffee,” he says. “It’d be great to see more people making the effort to go to origin. There’s time to do that. The coffee industry is rather young but we should be working towards sourcing.”

And this is just scratching the surface. Each year, consumption of these specialty coffees continues to rise, wedging open the door for quality coffee responsibly sourced and precisely prepared.

Coffee Talk

Learn the lingo of “Third Wave” coffee culture

Single origin refers to where the coffee was grown. This once referenced the country of origin, then a particular region of the country. Now, certain farms or a co-op of farms or estates are noted, as with wine, and terroir is often considered.

Small batch and micro roasting are symbiotic terms more commonly seen as “small batch roasting.” As with craft beer, it depends on the size of the roasting equipment rather than the amount of coffee roasted. A roaster in the 25-lb. region is mostly considered small batch roasting. Reaching more than 100 lbs. is considered macro-level roasting.

Fair trade coffee is a certification. It fosters sustainable farming (of the coffee) and financial health of the small farmers and producers growing coffee, often in underdeveloped countries. It aims to distribute profits to stimulate economic growth, encourages ecologically responsible farming, and promotes fair working conditions.

Pour-overs are cups of coffee made individually. Beans are ground for a single cup and brewed in a cone dripper by meticulously pouring hot water over the freshly ground coffee, allowing it to drip into the cup from which it will be drunk.

Cold brew is not iced coffee. Coffee grounds are steeped in room-temperature water for a period of 12 to 24 hours. This results in a less acidic coffee with higher caffeine content and nuanced flavors, usually mixed with water and served over ice.

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Food & Drink SEPTEMBER 2, 2026

A Gluten- and Dairy-Free Bakery Is Popping Up Across San Diego

At The Delicate Squash, Shannon English is rethinking cookies, cakes, and pastries with seasonal ingredients and natural sweeteners

A Gluten- and Dairy-Free Bakery Is Popping Up Across San Diego
Courtesy of Shannon English

Midway through my phone conversation with Shannon English, owner of The Delicate Squash, I hear an alarm shrilling in her background. 

“Sorry, I’ve got to pull some cookies out of the oven right now!” she apologizes. After a few beats, she picks the phone back up and laughs. “I feel like I’m bouncing around all over the place.”

After hearing her run through a list of her professions and current hobbies, I’d have to agree. English runs The Delicate Squash, a gluten- and dairy-free bakery; teaches cooking demos; pops up at farmers markets; wrote a book of poetry (Deep Water came out this month from Beyond the Veil Press); hosts a monthly open mic night; dipped her toe into ballet; recently joined a running club; volunteers at local farms; and finally, teaches at a play-based, nature-based preschool.

I’m tired just talking to her. 

Surprising no one, English seems to have unlimited energy and enthusiasm for all this work, notably in education. Early childhood education is one of the most pivotal times for nurturing lifelong learning, but she also aims to educate the public on how to eat cleaner, feel better, and support your local food systems. She started The Delicate Squash in late 2023 after discovering she has a chronic illness, going through the typical standards of care and even strict elimination diets, to no avail. 

Courtesy of Shannon English

“I’m not going to say I found a diet that has ‘cured’ me, but I have found that taking a more mindful approach to a lot of things, including diet, has made symptoms far more manageable for me,” she says. 

Even people with dietary restrictions deserve a little treat from time to time, but she had a hard time finding anything that tasted good and made her feel good. Thus, The Delicate Squash was born.

All of her baked goods avoid gluten and dairy, and use natural sweeteners like coconut sugar or maple syrup as well as herbs, fruits, foraged flowers, and other natural flavorings. Her signature cookie, the “Delicate” cookie, is a sea salt dark chocolate cookie that’s soft, a little salty, a little sweet, and made with oatmeal to keep it gluten-free. Other crowd favorites are thumbprint jam cookies with jams made from scratch with change seasonally; breakfast pastries like orange, dark chocolate and cardamom scones; brownies; orange and black sesame banana bread; seasonal pies; and custom and seasonal cakes (currently, the late summer flavor is a dark chocolate coconut milk ganache with berry jam).

English says some people are surprised she can produce such a variety of goods with the dietary restrictions she adheres to. “A lot of feedback I get is ‘I could never do that,’” she says. But if she can do it, she assures me that anyone can. “I like to say ‘practice makes progress, not perfection.’” 

Her advice? Focus more on being present than presentation, and don’t be afraid to experiment to keep things interesting. And if that doesn’t work, you can always hit her open mic night to ask for tips.

Customers can order from The Delicate Squash’s online store, check her upcoming schedule of pop-ups, or find her goods at various independent retailers around San Diego.

San Diego Restaurant News & Food Events

Vinyl Listening Room Opening Inside Escondido’s Distinction Gallery

Escondido is getting in on the listening bar phenomenon. On September 5, musicians Mat Rakers, Kevin Capacia, and Billy Petty will open Plot Armor, a Japanese-style vinyl listening bar that Rakers says they aim to feel “curated and intelligent.” 

“Currently, there are not a lot of ‘cool’ spots in Escondido,” he says. Backed by The San Diego Music And Art Company and The Escondido Music And Art Company, Plot Armor will soon offer sake, wine, beer, and soju cocktails, plus Japanese non-alcoholic options and cold brew. Eventually, they’ll add Japanese-inspired snacks, but the focus will be creating a small place (very small—the seating capacity is 20) where vinyl junkies can come listen, linger, and libate. 

Courtesy of Fairmont Grand Del Mar

Beth’s Bites

  • Ocean Beach has a new watering hole. The Jetty opened in July at 4934 Voltaire Street (where Voltaire Beach House used to be), and while I don’t think OBceans were hurting for where to get a drink, the more the merrier. 
  • Chinese restaurant powerhouse Chef Fei is finally making it to the U.S., opening a spot at Westfield UTC mall on September 5. Known for Hunan-style stir fry dishes, it’s often lauded as one of the most consistently solid chains in the world—in fact, in 2018 chef Fei Lianghui took home the highest honor a Chinese chef can earn, the China Golden Chef Award. Again, I don’t think mallgoers were hurting for great places to slurp some noodles, but there’s always room in my heart for more stir fry.
  • In past years, Fairmont Grand Del Mar didn’t exactly jump to mind when I looked for different Día de Muertos celebrations around San Diego. That changes this year, when the five-star resort will debut its first Día de Muertos celebration on November 1. Michelin-recognized chefs like Javier Plascencia (Erizo, Animalon), Roberto Alcocer (Valle), Drew Deckman (Deckman’s En El Mogor), and more will come from both sides of the border for one night only, with proceeds going to Fundación Tijuana Sin Hambre. Get ready for what will undoubtedly be San Diego’s most upscale take on the Mexican holiday.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Arts & Culture SEPTEMBER 2, 2026

31 People Shaping San Diego’s Creative Scene

Meet the artists, makers, and advocates whose work shapes how the city looks, sounds, gathers, and connects

31 People Shaping San Diego’s Creative Scene
Photo Credit: Katie Gardner & Matt Furman

San Diego is full of people who deserve a few thousand words on what they make, who they bring together, and how their work changes the city around them. The artists, makers, advocates, and behind-the-scenes talent below are a small part of that larger ecosystem.

To help us narrow our list, we looked for names that kept coming up, work that reflects the diversity of our region, and people building something bigger than themselves.

Jackie is a long-time freelance journalist covering cannabis, food/restaurants, travel, labor, wine, spirits, arts & culture, design, and other topics. Her work has been selected twice for Best American Travel Writing, and she has won a variety of national and local awards for her writing and reporting.

Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.

Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.

A

About Aaryn Belfer

Aaryn Belfer is a writer and editor specializing in nonfiction across art, architecture, and culture. Once upon a time, she wrote a provocative column for San Diego CityBeat (RIP). She was a runner up in the 2025 Matchbook Stories contest at the San Diego Central Library and is irrationally happy about it. Currently in her Soft Girl Era, Aaryn has expensive taste in (mostly flat) shoes and will choose a great art exhibit or live jazz concert over almost anything else. Except, possibly, Javier Bardem.

Leorah Gavidor won her first essay contest at age 5. She writes features, news, and non-fiction in San Diego.

Lili Kim

About Lili Kim

Lili Kim is a content coordinator and writer for San Diego Magazine, with experience highlighting local businesses and communities. When not writing or shooting film, she is likely brewing her seventh cup of tea of the day or strolling along Sunset Cliffs.

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Gail Czyszczon is owner/copywriter at Z3 Writing and best-selling author of a children’s book series. As a strategic communications professional and editorialist, she's passionate about discovering untold stories and themes that ignite fresh conversation and true change in communities.

Everything SD SEPTEMBER 1, 2026

Guest Publisher’s Note, September 2026: The Arts Edition

For Jonathon Glus, San Diego’s next chapter begins with the artists who help us understand where we’ve been

Guest Publisher’s Note, September 2026: The Arts Edition
Photo Credit: Katie Gardner & Matt Furman

Some ancient philosophers believed that humans experience seven-year life cycles or phases of life. Some went so far as to believe that every cell in the body regenerates every seven years.

Much later, in the 1800s, Austrian philosopher, architect, and social reformer Rudolf Steiner developed anthroposophy—an integration of science, art, and spirituality—into his understanding of the human experience. Steiner believed that each of us changes every seven years—from spiritual beliefs to physical evolution—and art is the connective tissue through each of these cycles. Still today, Steiner’s teachings are foundational to the principles of Waldorf education.

While I’ve certainly experienced more than a few human life cycles of my own, I believe that, just like us, cities have their own life cycles.

Cities are living organisms, regenerated every day by the people that live, work, and gather there. Environmental changes, human migration, economic shifts, technological advances, politics, and public policy—they all inform a city’s evolution, sometimes intentionally and sometimes by forces outside of our control. But ultimately, we as humans respond, adapt, and sometimes make our most important new advances.

Photo Credit: Matt Furman

In the aftermath of World War II, in 1947, the Edinburgh International Festival was established to promote international peace through the performing arts. Today, that festival continues as a global gathering place to experience some of the world’s most innovative dance and theater.

In post-revolution Mexico, that country’s government launched a monumental muralism program to celebrate the history of its Indigenous cultures. Today, that tradition still informs the way Mexico tells its stories and how we understand its history.

Here in the US, the National Endowment for the Arts was established in 1965, at a time when the arts were seen as part of our national strength and resilience. For the first time, federal funds were directed to communities across the country to invest in the arts at a local level.

San Diego may be relatively young as a major American urban center, and even younger on the world stage, but our region as home to humans is ancient. Today, we love a San Diego that is built on roads and traditions of the Kumeyaay Nation, where we share a modern mega-region with our sister city and cultural twin, Tijuana, on unceded Kumeyaay land.

History has shown us that the arts generate the very human connection and understanding that allows our politics, policies, technological advances, and human migration to move forward. In that way and more, the arts are the very heartbeat of our city.

In this issue of San Diego Magazine, we celebrate the artists, creatives, culture bearers, and workers who keep our region connected and in conversation as we take on challenges big and small—internationally as well as on our own neighborhood streets.

Artists are our storytellers. They respond to and chronicle the best and the worst of us—our foibles and weaknesses, our struggles, and, undeniably, our successes.

Now: a look back into the past seven years in history. They have not been a walk in the park, with a pandemic, global unrest, and shifting domestic politics as only a few forces that have challenged our lives and our region. Together, we experienced some of our greatest struggles and witnessed tremendous resilience.

That’s exactly why this is an exciting time for the arts in San Diego. We are on the precipice of an even more fertile, sustained, and inclusive time for the arts in our region.

In some ways, Covid seems like an eternity ago. I remember all too well the massive economic impact on our cultural institutions, some of which have never fully recovered. I remember the mass layoffs of the workers who keep our arts institutions going and the teaching artists who were suddenly out of work.

I also remember the poets, filmmakers, actors, and musicians who helped us grapple with the disruptions of the pandemic. Our communities became virtual, and artists gave us the space to make sense of it all.

In fact, a common phrase emerged from the Covid: artists as second responders.

Still today, I think about the short film made by San Diegans Susanna Peredo Swap and Gill Sotu called History of Joy, which captured so brilliantly what we were experiencing during those days of lockdown.

Since then, as an arts community, we’ve pushed forward transformational work that we will continue to build upon in this next seven-year cycle and well beyond.

Hundreds of artists and culture bearers have spent the past several years going to work with community groups across the region as part of Far South/Border North, our region’s component of the California Arts Council’s groundbreaking artist work program, Creative Corps. The impact resonated so deeply that local government and philanthropy partnered for a second iteration, Artist Count, this time a binational initiative launched just a few months ago.

We’ve invested mightily in cultural infrastructure. Need some examples? There’s the reimagined Jacobs Music Center and Museum of Contemporary Art San Diego, the Black Arts & Culture District, the state designation of Arts District Liberty Station, and now the burgeoning Art + Design District downtown.

World Design Capital San Diego Tijuana 2024 elevated what we already knew—that the two neighboring cities are culturally and creatively intertwined as one region—and boosted our global presence as a creative juggernaut. Artists, designers, and community leaders worked together to produce more than 600 events across our region that year, and the impact continues.

And “Creative City,” the City of San Diego’s first cultural plan that incorporates arts and culture advancements in the city’s development, was crafted by thousands of San Diegans as a roadmap to take us into the future.

Here’s what I know about the past seven years: San Diego’s artists, creatives, and culture bearers showed up for our region as our storytellers, second responders, and creative workforce.

And for the next seven? San Diego will morph and change, as every city does. Sometimes because of us, sometimes in spite of us. But our city’s creative community has a solid foundation on which to build, led by the artists who witness and tell our stories each and every day.

Jonathon Glus, Conrad Prebys Foundation’s Senior Fellow for Art and Design in Residence at the Downtown San Diego Partnership

Studio S SEPTEMBER 1, 2026

The Best Gym in San Diego Isn’t Really a Gym Anymore

Earlier this year, Fit quietly dropped "athletic" from its brand, from Fit Athletic Clubs to simply Fit, and started calling itself something new: a social wellness club.

The Best Gym in San Diego Isn’t Really a Gym Anymore
Courtesy of FIT

There’s a version of San Diego that lives in two extremes. On one side, the 5 a.m. crowd: biohackers, marathoners, people who’ve already logged a cold plunge before your alarm goes off. On the other, the after-dark crowd, the ones chasing sunset happy hours and late dinners with friends. Everyone seems to be either optimizing or unwinding, and most of us feel like we’re failing at both.

Fit, San Diego’s reigning Best Gym for the third year running, has built its entire identity around erasing that divide.

Walk into one of Fit’s three San Diego locations on a Tuesday afternoon and the lines blur fast. Someone’s mid-set on the squat rack. Someone else has a laptop open at a café table a few feet away, half-working, half-people-watching. A group is trading plans for the weekend’s event by the recovery lounge. Nobody’s in a rush to leave. 

“We’re not competing for the same people,” says Emily Waybright, Public Relations Manager at Fit,  addressing the arrival of a national luxury gym chain in San Diego this year. “We don’t really feel like we’re in the gym category. It’s this unique thing.”

That unique thing has a name now. Earlier this year, Fit quietly dropped “athletic” from its brand, from Fit Athletic Clubs to simply Fit, and started calling itself something new: a social wellness club.

It’s a small wording change with a bigger idea behind it. Fit was never built around escaping the workday. It was built around the people who genuinely like what they do, and who want workouts, work, and friendships to happen in the same place instead of three separate ones. Because sometimes red light therapy with a stranger turns into weekend plans.

Fit’s philosophy traces back to its founder, who started the brand nearly two decades ago after failing to find a gym he actually wanted to belong to. He looked instead to the old-school country club, where people came for a shared interest and stayed for the community. His version was made for a younger generation, minus the golf, plus the loud music.

Which makes it a little ironic that the very award putting Fit back in the spotlight this year is Best Gym.

What does the best traditional gym look like when the definition of a gym is becoming less traditional? It’s a fair question, and Fit’s answer is that the fitness industry itself is shifting. The 45-minutes-in, 45-minutes-out model is giving way to something closer to a genuine third space, the kind of role the office and the bar used to play before remote work and changing nightlife habits rearranged how people spend their time

For Fit, community isn’t a marketing add-on to fitness. It’s the through-line. Members aren’t just paying for a treadmill; they’re paying for an entire day of social wellness that’s built on performance, recovery, connection, and a plan for the next event on the calendar. That’s a much harder membership to walk away from.

Ambition and ease aren’t opposites here, they exist side by side, where passion and play share the same morning. On September 12, Fit is hosting Sol, a full day wellness festival at Fit Social. The morning focuses on wellness classes and vendors and then the evening is a full party with multiple DJ sets and an open bar. Think of it as a kick-off to locals’ summer in San Diego. 

Ready to see what a social wellness club actually looks like? Visit fitclubs.com, or follow along at @thefitclubs on Instagram.

Partner Content
Everything SD AUGUST 31, 2026

Editor’s Note, September 2026: More Than a Postcard

Editor at large, Aaryn Belfer, introduces the September 2026 Arts issue featuring 31 artists, makers, builders, and doers.

Editor’s Note, September 2026: More Than a Postcard
Photo Credit: Katie Gardner & Matt Furman

What makes San Diego, San Diego? That’s the question at the heart of this issue.

Over the course of eight weeks, San Diego Magazine staff and I spoke to dozens of people, from long-time leaders at some of our biggest institutions to emerging artists working alone at night in studio apartments after eight hours (or 10 or 12) at their day jobs.

Tasked with bringing this issue to life as editor at large, I’m just one member of a stellar team of artists in their own right. I repeatedly told owners Claire and Troy Johnson: This is your baby, I’m just the babysitter. Which is wink-and-smile cute, until you spend two months with the kid and realize you’d take a bullet for it.

San Diego’s beaches are gorge and the weather the envy of those who spend winter scraping ice from their windshields. But sand and sun are the least interesting things about this place. Traditional territory of the Kumeyaay people, San Diego is a majority-minority region with cultural and artistic depth that’s unmissable unless you’re looking directly at the sun (don’t do that, please).

For me, the creatives make San Diego. The composers, the painters, the sculptors, the writers. From Oceanside to the border, and Tijuana too, this is arguably the most culturally layered region in the country. That shows up in murals, music, textiles, food, dance, street art, and beyond.

Almost nobody I talked with does just one thing. The visual artist is also a musician. The culture keeper is also a painter. Their personal stories shape their work and compel them to create in San Diego, even when staying costs them more than San Diego gives back.

That world is what San Diego’s artistic and cultural community gives to us. It’s the mural on the side of the building at Ace Parking on the corner of India and A streets. It’s the buskers overlooking the pier in OB. It’s cultural drumming classes at WorldBeat Center. It shows up invited (or not: we see you, street artists), and we’re all better for it.

I believe we’re all artists, by the way. That natural state gets trained out of us early, in favor of deadlines and the idea that anything made with your hands needs to justify itself with a return on investment. A lifetime doodler, I picked up a sketchbook three years ago; watercolor followed. Talent’s debatable, but that was never the point. When I’m creating, my brain quiets; I can’t be anywhere else in my head except exactly where I am. My work won’t be on gallery walls, but it’s not a hobby either. It’s a portal to the world I want to live in.

For this issue, we reached out to dozens of people across the arts community and asked them to give us names—artists and culture makers they felt were especially crucial, compelling, moving the city forward. The result was a list of 190 artists, makers, builders, doers.

We also wanted this issue to be its own art project, not just a write-up of one. To give artists proper acreage, we enlisted one of the city’s top photographers, Matt Furman, to capture their image.

Then we began the Sophie’s Choice process of narrowing the list of talented humans—each deserving of their own 2,200-word profile—down to 31. Our criteria was broad with bumper rails: Names that kept coming up again and again had to be included; so did people doing work that reflects our diverse region; and people building something bigger than themselves, gathering others, and galvanizing pockets of scene. Individually and collectively, these creatives are reaching toward a future in which art and culture is what brings people to San Diego; a main attraction before getting a sunburn, not a side quest after.

Strip all of it away—the murals, the music, the makers, the stories—and what’s left of a city? Concrete and buildings with the Pacific Ocean and a mythological green flash. That’s it. That’s the whole inheritance.

Turns out the babysitter fell hard for this one: Seeing these artists through Furman’s lens made me feel all the things, and I hope it will do the same for you. I hope this issue compels you to get out your calendar and make a plan to buy the ticket, step into the gallery, sit in the audience. Showing up is how you tell San Diego’s creatives that art and culture matter—and that they matter, too.

This issue is my love letter—San Diego Magazine’s love letter—to them. To the people working and fighting to ensure that the stereotype is never all we are.

A

About Aaryn Belfer

Aaryn Belfer is a writer and editor specializing in nonfiction across art, architecture, and culture. Once upon a time, she wrote a provocative column for San Diego CityBeat (RIP). She was a runner up in the 2025 Matchbook Stories contest at the San Diego Central Library and is irrationally happy about it. Currently in her Soft Girl Era, Aaryn has expensive taste in (mostly flat) shoes and will choose a great art exhibit or live jazz concert over almost anything else. Except, possibly, Javier Bardem.

Food & Drink AUGUST 31, 2026

The Best Basque Cheesecakes in San Diego

After a blind taste test, these four desserts came out on top—see the winners here

The Best Basque Cheesecakes in San Diego
Courtesy of Muse Cheesecakes & Bakery

Basque grandmothers have not been making it for centuries. If you’re a millennial, there’s a strong possibility you’re older than the dessert itself. Yet somehow in less than 40 years, the Basque cheesecake—a half-pudding, half-cake creation with a top that looks like a mistake—managed to ooze its way onto menus all over the world.

It became the undisputed dessert star of San Diego’s restaurant world this year. So we invited 19 of the top restaurants, pastry chefs, and bakers to bring their best to the San Diego Magazine office for a blind taste test to find the best in the city.

First, a little history and context.

In 1987, after failing to find a job as an electrician, Santiago Rivera started working as a bartender at his parents’ unassuming pintxo bar La Viña, in San Sebastián, Spain. He was a naturally curious, self-taught cook who spent his free time testing recipes, tinkering with ingredients, and tweaking techniques.

So when it came to the cheesecake—which hadn’t changed much since its invention (a rudimentary version was served at the first Olympics in Greece 4,000 years ago, and the modern New York version in 1872)—he got radical with it.

He removed the crust (partly just to speed up the process because time is money for a small business). Without the crumbly crust, the experience was far creamier, less granulated. Then he cranked the oven to 400 degrees, nearly 100 degrees hotter than the normal baking temperature.

The result? The top became deeply caramelized, almost burnt, while leaving the center luxuriously soft and loosely set. The restaurant became a legend because of this breakthrough in the dairy arts, and his father never let him stop making it after that.

Now, 67 years after the restaurant’s opening, La Viña stands out for the unceasing line spilling onto the street, and the remarkable amount of curd cultists standing nearby, hovering over cream-smeared plastic containers. It’s the kind of scene that makes you stop and think: What the hell are they eating?

Now, the blind tasting. To keep things fair, the contenders were divided into four categories: Restaurant Traditional, Restaurant Flavored, Bakery Traditional, and Bakery Flavored. (It’s a tad unfair to pit a baker who specializes in the one glorious thing against a restaurant that cooks dozens of things.) Each entry was served blind and judged on texture, flavor, and number of vaguely inappropriate food moans.

The logistics were chaotic, to say the least. Our fridge—not a walk-in, sadly—was packed to the brim. Each cake was sliced, secretly labeled, and shuffled onto plates while the team gathered in the conference room. The whole shebang was not in any way sponsored by Lactaid, despite our various attempts to convince them of this ripe marketing opportunity.

The judging became gloriously unhinged. We heard it all, from “I don’t care how the cheesecake gets in my mouth, it just needs to happen,” and “Is it supposed to be this jiggly?” to “Kind of a baby throw-up situation,” “Straight cheese,” and “I’m getting vague socks there.”

But four Basque cheesecakes stood out among the rest, earning themselves the title of Best Burnt Basque Cheesecake in San Diego.

Courtesy of Mesa Agricola

Restaurant: Traditional

Mesa Agricola

A restaurant for the people. Rosarito native chef Juan González and Megan Strom are the ideal married couple to be running a farm-to-table joint. She’s been a farmer for decades, selling top-notch produce to some of the best restaurants in California—which is how the two met. A couple years ago, she started working at the small organic farm in Valley Center run by Mike Reeske, who had spent decades breeding the perfect heirloom beans for SoCal’s climate. He recently retired, and gifted those strains to Strom—who grows them (and other crops) for their tiny Escondido taco/burrito shop specializing in guisados (Mexican stews).

A Basque cheesecake in a taco shop? You bet. Juan’s got family roots in Spain and has cooked in Spanish kitchens.

Mesa Agricola’s winning Basque is by far the most “burnt” of all contenders—so much so that an Instagram follower declared it a mistake. But as Chef Juan notes, there’s an art to hitting the sweet spot where “the bitterness of the char balances the richness and sweetness without turning it into ‘chicharrón.’” Plus, char is a core charm of Baja cooking. It’s the perfect Basque for the people who prefer setting their campfire marshmallows fully on fire.

Photo Credit: Casiel Sanchez

Restaurant: Flavored

Moe’s Steakhouse

With red leather booths and a retro steakhouse vibe, Moe’s in Mission Beach is a good cheat day destination. The menu is flavor maximalism—dry-aged steaks, housemade pastas, brown liquors, and sides like the lobster truffle mac ’n’ cheese. Pastry chef Eli Peralta (whom some might remember as the creator of The Patio on Lamont’s “Twisted Elvis”—a peanut butter-banana brûlée stunner) brings that same intensity to the dessert menu.

Baked at sister restaurant Molly’s (6 feet away), his Basque is served on a bed of caramel with walnut brittle and a dollop of whipped cream, an indulgent recipe that converted the pastry chef himself. “I wasn’t crazy about cheesecakes,” Eli admits. “Then I started making different flavors, and I started to like them.” He’s not the only convert: During our blind tasting, one judge likened the cake to crème brûlée, concluding, “I don’t even like crème brûlée, but I like this.”

Courtesy of Muse Cheesecakes & Bakery

Bakery: Traditional

Muse Cheesecakes & Bakery

Every creative pursuit starts with a muse—and Lada Sadovnyk’s has been the Basque cheesecake for years. In Ukraine, she baked them for friends and family gatherings, never imagining she would one day build an entire bakery around them in the US. “When we moved to San Diego,” she explains, “I kept thinking, ‘What can I do? What do I really love to do?’”

The answer is pretty fantastic.

After obsessing over proportion and techniques, chasing that molten center and deeply caramelized top, what began as an online recipe evolved into something entirely of her own.

She moved from her home kitchen to a rented commercial kitchen close to Sports Arena. The orders kept coming, and so did the pressure. “At one point, I was thinking about divorcing my husband,” she says with a laugh (while sitting next to him). The grind paid off: Today, Muse Cheesecakes bakes roughly 1,200 cheesecakes a month and is planning to open its first brick-and-mortar home in Pacific Beach.

For our competition, the expectations met reality. Muse has made a quick name in San Diego as the Basque to beat. In a blind taste test, there’s no bias, no reputational shine to sway a room. The response on reveal: “Oh, of course.”

Photo Credit: Casiel Sanchez

Bakery: Flavored

Bite Cheesecakes & Bakery

Husband-and-wife duo Alex and Anastasia Kiperband pulled off the number of failures (and then some) that are required of any search for the best recipe. After adjusting baking temps, sugar rations, and experimenting with different brands of cream cheese and heavy cream—they finally landed on something worthy of a business license.

“When we started this business in America, we were really nervous,” Anastasia says, co-owner of Bite Cheesecakes & Bakery.

Once they won over those first customers, their confidence grew enough to start tinkering. When Dubai chocolate took social media by storm, they developed their own version, making the pistachio paste from scratch before layering the buttery kataifi pastry beneath a glossy chocolate shell to create its signature Dubai Chocolate Basque Cheesecake.

“In a lot of situations, we’re converting cheesecake haters to cheesecake lovers,” they say. “That’s probably the best feedback that we get.”

Camila Ibarra Gallego is a CaliBaja native pursuing a master's degree in culinary journalism at the Basque Culinary Center. Shaped by the culturally rich, bicultural megaregion, she's passionate about sniffing out stories that connect people, territory and culture through food. When she's not tumbling down internet rabbit holes, you can find her pretending to be a wine connoisseur at a local wine bar or nose-deep in a good book.

Partner Content AUGUST 21, 2026

This Scripps Clinic Physician is Serving Up Care

Laika Nur, MD, takes her love of volleyball from the court to the clinic as team physician for the San Diego Mojo

This Scripps Clinic Physician is Serving Up Care
Courtesy of Scripps Health

Growing up, Laika Nur, MD, Scripps Clinic sports medicine specialist, loved watching beach volleyball when the Association of Volleyball Professionals tour came to her hometown of Chicago. A talented volleyball player herself, she remembers sitting in the stands all day, and once, even got a couple autographs. Years later, Dr. Nur was attending a professional event focused on women’s sports, and the discussion turned to a new professional women’s volleyball league. The general manager and coaching staff  for San Diego’s team, the Mojo, happened to be in attendance, and Dr. Nur took the opportunity to ask them if they needed a team doctor. Flash forward to the Mojo’s inaugural 2024 season, when Dr. Nur officially became the team physician. Click here to read more about Dr. Nur and how she incorporates lessons she learned on the court into her practice. 

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