Many, many people have been a part of building the Southern California seafood industry into the renowned enterprise it is today. Now, two of these pioneering groups—both from California, family-owned, and currently run by the second generation of the families that built them—are uniting as one.
The Brigantine, Inc., the restaurant group behind The Brigantine Seafood and Oyster Bar, Miguel’s Cocina, Ketch Brewing, Ketch Grill & Taps, Topsail, and Portside Coffee & Gelato, is in the process of purchasing The Fish Market’s two San Diego locations and adding the brand to the Brigantine family of restaurants.
“We definitely want to carry on The Fish Market brand,” says Mike Morton, Jr., president of The Brigantine, Inc. His parents, Barbara and Mike Morton, Sr., opened the first Brigantine restaurant in Point Loma in 1969, followed by Coronado, Del Mar, Escondido, La Mesa, Poway, Imperial Beach, and Portside Pier—all established between 1973 and 2020.
The Brigantine, Inc. group operates 20 restaurants over six concepts, with The Fish Market bringing it to seven. Fred Duckett and Robert “Bob” Wilson opened The Fish Market’s first location in Palo Alto in 1976. At one point, they operated multiple locations across California and Arizona, but today, the only remaining locations are in downtown San Diego and Del Mar.
Morton says that although he doesn’t anticipate any challenges, the purchasing agreement is 100 percent contingent upon the Port Commissioner’s approval. The deal will be on the docket for the Port of San Diego’s public meeting in January and, if approved, will be certified 30 days later in mid-February. If everything does move forward as planned, the existing goal is for The Brigantine to take over The Fish Market’s current lease on North Harbor Drive, which runs through February 2028 and what Morton hopes to extend. “Basically, we’ll have about three years of runway to figure all that out,” he says. (The Del Mar location remains part of the overall deal but does not fall under the Port’s authority.)
The current Fish Market location on North Harbor Drive is less than a mile down the street from the nearest Brigantine restaurant. Still, Morton believes the two seafood-centric companies are different enough to allow for geographical proximity. “[The Fish Market] can buy directly off commercial boats,” he explains. “They do a tremendous amount of volume per retail—you or I might swing by and buy five swordfish steaks to take home to cook, and they also sell it at the prepared restaurants.”
With complementary concepts under their purview, Morton hopes it will allow his family’s group to grow outside of California. He says they’re looking at opportunities in San Clemente, Nevada, Arizona, and Texas, but nothing solid is in the works yet, though he’s still optimistic about the future. “I think there are a lot of things that fit between the two companies,” he says. “I know they treat their people like family, too, and that means a lot.”
