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Food & Drink SEPTEMBER 29, 2020

In Search of the Top Ramen in San Diego

How the 1980s predicted the boom of craft ramen, and where to find it locally

In Search of the Top Ramen in San Diego

My biological parents deserve most of the credit for raising me and making sure I didn’t eat more than my share of house paint. But I also give honorary guardianship to Momofuku Ando. For us ’80s kids, Ando’s work was legendary, even if we didn’t know his name at the time.

Ando, of course, invented instant ramen noodles. The Japanese businessman and food savior came up with the idea of flash-frying noodles and packaging them dried. They were so shelf stable you could reincarnate and they’d be there to feed you when you returned in your new form. And they could easily be heated up by latchkey children of average intelligence in, say, the suburbs of San Diego. Or anywhere in the world. In a famous poll taken in 2000, Japanese citizens named instant ramen the country’s top invention of the century (and this is a country that invented karaoke, Pokémon, and methamphetamines).

Ando also invented Cup Noodles, an idea he got watching workers in company break rooms eat noodles out of styrofoam coffee cups. The genius of Cup Noodles is that we all looked at those two wrinkly peas floating next to that carrot shrapnel and thought, “Hell yeah, gettin’ my veggies.’” So it’s not an understatement to say that Ando was responsible for keeping a couple generations of terrible cooks alive.

Instant ramen hit the US market in 1972. Not sure when the plastic Nissin packages landed in our San Diego Price Club (the precursor to Costco), but it pretty much replaced cereal and bologna sandwiches as meals us mediocre children could make all by ourselves. Instant ramen is basically just hot, limp chicken cereal. All you have to do is boil water, dump in the noodles and “flavor packet,” and a couple minutes later you were sure to live at least one more day. Mac and cheese was also convenient and delicious, but eating ramen was like eating another language—an authentic pan-cultural experience on par with wearing a beret you bought at Ross.

So at about 4 p.m. every weekday after middle school, I’d dump not one, but two packages of ramen into a boiling pot of water. That way my single mom didn’t even have to bother feeding her kiddo when she came home tuckered a few hours later.

The crinkly, eggy noodles and saltwater broth made sure you wouldn’t be hungry for at least six, seven days. I later learned that’s because instant noodles don’t really break down in your stomach like fresh noodles do. They’re like a file too complicated for your GI tract to download. The good news was that one packet of Cup Noodles contains 48 percent of the recommended daily intake of sodium. Since I was having two at a time, I could pretty much cross “find sodium” off my to-do list.

Point is, instant ramen is to be respected—especially now that craft ramen has become a thing in the US. There has always been a deep culture of from-scratch ramen chefs all across the world—including dozens here in San Diego. And I’d hope none of them would ever speak askance about Ando and his legacy. Because they owe him. His highly processed, chicken-esque Franken-ramen brought the legendary dish to the international masses, and stitched a ramen hunger so deep into our subconscious lizard brains that we will never be able to fully eradicate that craving without at least some sort of lobotomy.

I don’t care if it’s the Velveeta of Japanese noodle cuisine. Instant ramen is why craft ramen—made with real bones simmering overnight, pork chashu freshly grilled, full ramen eggs brown and custardy—has a near-hypnotic hold on us. We kids of the ’80s are older now, and have discovered real food. But we still have that ramen nostalgia. When the two intersected, our admiration was inevitable.

That’s why I’m starting my epic quest to find my personal favorite ramen shops in the county. After all, it’s nigh October in San Diego and the temp has dropped below 68 degrees. A light chill in the air is the Fahrenheit bugle announcing the start of neck-beard season. And ramen season.

After extensive research, here is the short list of ramen shops I will be attending over the next few weeks. I urge you to join me. Order takeout, sit outside if you’re comfortable. I’ll share the stories of some of my favorites along the way.

Ajisen Ramen

multiple locations

BeShock Ramen & Sake Bar

multiple locations

Buta Japanese Ramen

5201 Linda Vista Road, Morena

Harumama

multiple locations

HiroNori Craft Ramen

multiple locations

Izakaya Masa

928 Fort Stockton Drive, Mission Hills

Karami

3860 Convoy Street, Convoy

Menya Ultra

multiple locations

Nishiki Ramen

multiple locations

Ramen Ryoma

multiple locations

Santouka

4240 Kearny Mesa Road, Convoy

Tajima

multiple locations

The Whet Noodle

1813 South Coast Highway, Oceanside

Woukou Ramen

multiple locations

Underbelly

multiple locations

Yakotori Yakyudori

4898 Convoy Street, Convoy


If you’ve found delicious ramen that isn’t on this list, please email me and show me the light at [email protected].

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

Ramen

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Food & Drink JANUARY 14, 2021

San Diego Takeout This Week: Ramen, Shawarma Fries, and More

Our editors share what’s on their menu for local takeout

San Diego Takeout This Week: Ramen, Shawarma Fries, and More
Blonde City Creative

Sick of cooking? Order takeout! The SDM staff is sharing their recommendations, plus one expert’s pick, for where to get takeout this week in San Diego. You can satisfy your hunger cravings and help support our local restaurants all with one order, so dig in!

 

Troy’s Picks

From Troy Johnson, food critic

Wa Dining Okan

Order: Bento box

3860 Convoy Street, Kearny Mesa

ED Fernandez Restaurant

Order: Birria

2265 Flower Avenue, Nestor

 

Marie’s Picks

From Marie Tutko, editor in chief

Hawaiian Fresh Seafood

Order: Ahi poke

6491 Weathers Place, Sorrento Valley

HiroNori Craft Ramen

Order: Shoyu ramen

3803 Fifth Avenue, Hillcrest

 

David’s Picks

From David Martin, digital media director

Louisiana Purchase

Order: Crab boil

2305 University Avenue, North Park

Thotsakan

Order: Thai lunch special

1153 Sixth Avenue, Downtown

 

Erica’s Picks

From Erica Nichols, associate editor

Shawarma Guys

Order: Lemon cream chop fries

3012 Grape Street, South Park

Wicked Maine Lobster

Order: Lobster tacos

3040 Carlsbad Boulevard, Carlsbad; 2820 Historic Decatur Road, Liberty Station; 550 West Date Street, Little Italy

 

Tim Mays’s Picks

From episode 188 of the Happy Half Hour podcast

Buona Forchetta South Park

Order: Neapolitan pizza

3001 Beech Street, South Park

Pizzeria Luigi

Order: Custom pies

1137 25th Street, Golden Hill; 717 Seacoast Drive, Imperial Beach; 2121 El Cajon Boulevard, North Park

Shawarma Guys 

Blonde City Creative

Food & Drink OCTOBER 22, 2020

The Great Ramen Hunt: Tajima

How Sam Morikizono unintentionally built one of San Diego’s original ramen shops

The Great Ramen Hunt: Tajima

Sometimes the canary makes it out. Goes into the coal mine, coughs a touch, pulls it together, darts for the light, lives a long and prosperous life. Tajima was the canary in San Diego’s ramen mine. Restaurant ramen was a completely unproven crapshoot in 1994 when Sam Morikizono took over an existing restaurant on Convoy. He surely didn’t plan on serving it. Ramen was huge in Japan, but few serious restaurateurs stateside gave it a second thought. Ramen was just the beloved plastic package in the bulk-food aisle (thanks to the legend, Momofuku Ando).

“Before I took over Tajima, the place was a Japanese home-food restaurant. Tempura, sushi, noodles,” Morikizono says. “I had a lot of Japanese regulars and they’d always ask me to make this or that. I cooked everything. One day regulars asked me to make ramen. It wasn’t popular in the US at the time, but I made it, and it was a hit.”

Born and raised near Osaka, Japan, Morikizono came to the US after high school at age 19 and cooked in restaurants to make it. Restaurant kitchens have always been key harbors in the making-it process. “I wanted to see a different country,” he says. “In the beginning I didn’t plan to stay forever. I didn’t like it much.”

He was working at Shogun restaurant in LA (he didn’t like LA much, either) when they opened a location in San Diego, and he moved here to be the cook. A year later, Tajima restaurant down the street came up for sale.

Ramen / Tajima Tajima Ramen

Tajima Ramen at Tajima

“I always wanted to be a restaurant owner,” he says. “It was in very bad condition, but that’s why I could afford the opportunity. In the beginning, I tried everything to make the best ramen, but it was too greasy, it was too salty. Eventually, I just tried to make it balanced. I didn’t want to make it too authentic. I wanted to make it for Asian people, Caucasian people, with flavor and umami.”

That may have been the key. Part of the allure of Convoy is the collection of first- and second-generation Asian cooks, adhering to recipes straight from the source. But Morikizono cooked for both palates—where he’s from and where he is. That’s why their spicy sesame ramen—essentially a riff on the classic tantanmen ramen, which itself is a riff on Sichuan dan dan noodles—is an eminently enjoyable bowl of soup.

Twenty years later, Morizikono is still here, and Tajima is revered as one of the region’s best ramen restaurants. The day they opened their sixth San Diego location in College Heights (there are also two in Tijuana) had the bad luck to be the same day the city first shuttered indoor dining.

Morikizono says they’re doing okay. They’ve figured it out as well they can—outdoor dining, to-go orders, Tajima’s long-earned name.

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

Food & Drink OCTOBER 19, 2020

17 Convoy Street Eateries with Patio Dining

Dine outdoors in the neighborhood that has San Diego’s best Asian food

17 Convoy Street Eateries with Patio Dining
James Tran

Bing Haus Coffee and Dessert

It might be tucked into a corner of a strip mall, but just look for their big electric sign and you can’t miss it. This cozy little spot serves coffee and frozen desserts, including rolled ice cream, soft serve, OB Beans coffee, and melon bingsoo, a popular Korean shaved ice dessert. Get ready to be one of those people who takes pictures of their food, because you won’t be able to resist capturing their watermelon bingsoo, served with snow ice, condensed milk, fruity pebble cereal, mochi, and vanilla soft serve. Even their rolled ice cream is Instagram worthy; it comes in strawberry, green tea, cookies and cream, banana, black sesame, coffee, Thai tea, and cereal.

4425 Convoy Street, Kearny Mesa | 858-276-9479

 

Common Theory

When Common Theory says fusion, they mean it, with a menu featuring elements of Korean, Chinese, Mexican, and American cuisines. The Convoy Pork and Shrimp Katsu burger, featured on an episode of Food Network’s Burgers, Brew & ’Que, is a must-try—a fried pork and shrimp patty with pickled onions, butter lettuce, mustard spread, and radish aioli on a brioche bun. Other favorites recently brought back to the menu include the barbecue chicken flatbread and bulgogi rice bowl. While they offer a rotating selection of over 30 craft beers on tap at one time, change things up by participating in their weekly Brew Battle, where two breweries go head-to-head to survive another week on the leaderboard. Right there on the patio, you and your friends can grab a flight consisting of two beers by each brewery in matching styles, blind-test each, and vote for your favorite, labeled A, B, C, and D.

4805 Convoy Street, Kearny Mesa | 858-384-7974

 

Cross Street Chicken and Beer

Stand aside, Colonel; there’s a new “KFC” in town—the Korean fried chicken at Cross Street. You can never go wrong with the soy garlic wings, a classic Korean duo, but their seasonal garlic butter honey flavor is so popular, they’re thinking of adding it to the menu. If you’re in the mood for spicy, the Seoul Spicy is a house favorite, with a sauce inspired by the Korean home staple gochujang, a red chili paste. Stay awhile in their patio or additional outdoor seating and enjoy a full or half order of wings, boneless tenders, or drumsticks and pair it with your choice from a variety of draft beers.

4403 Convoy Street, Kearny Mesa | 858-430-6001

 

Dumpling Inn and Shanghai Saloon

This family-owned and operated business is known for being one of the first restaurants in San Diego to offer freshly made xiao long bao, a Chinese soup dumpling. Dumpling Inn also remains dedicated to serving classic Chinese comfort cuisine, such as ma po tofu, honey shrimp, and pork pot stickers. Their extensive parking lot patio can be enjoyed all the more with a cold beer or cocktail.

4625 Convoy Street, Kearny Mesa | 858-268-9638

 

Friend’s House Korean

This restaurant serves more traditional Korean meals, like their popular soondubu, a spicy Korean tofu soup with egg and a choice of seafood, pork, beef, or kimchi. If you want it even spicier, one of their top menu items is the kimchi jjigae, a spicy kimchi soup with pork, veggies, and sliced tofu. Choose one of five different spice levels to really test how much you can handle. Cool off from your meal in the cozy outdoor patio enclosed by plants galore.

4647 Convoy Street, Kearny Mesa | 858-292-0499

 

Kura Revolving Sushi Bar

While you may not get to experience the joy of having your food announced in Japanese before seeing it launched to your table on a conveyor belt, Kura’s $2.80 sushi plates—spanning an assortment of salmon, beef, shrimp, eel, scallop, and tuna nigiri, as well as various rolls, hand rolls, and gunkan—are still worth dining outside for. Choose from a selection of over 140 dishes in their extended parking lot patio just out front. Each sushi dish is covered with a plastic top for safety, so the joy of eating good sushi will still be there, even if it’s brought out by a human and not a machine.

4609 Convoy Street, Kearny Mesa | 858-715-4605

 

Manna BBQ

Manna BBQ is one of Convoy’s most popular all-you-can-eat Korean barbecues. With outdoor seating right out front, you can cook your meat on an electric grill and watch the hustle and bustle of the neighborhood go by. Choose between the pricier A1 set, which has premium meats at $29 per person, and the standard A2 set at $25 per person. Both offer classic menu items like the chadol baegi (beef brisket), bulgogi, and pork belly, as well as sides like gaeran jjim (steamed egg), corn cheese, and thick rice paper.

4428 Convoy Street, Kearny Mesa | 858-278-3300

 

Olleh Convoy Korean BBQ

See for yourself if Olleh really is the “best Korean BBQ in San Diego.” At $21 per person for lunch and $25 per person for dinner, this all-you-can-eat restaurant offers quite a few marinated options for each type of meat—beef belly, pork belly, brisket, barbecue chicken, bulgogi, and kalbi. Leave just a little room for their popular unlimited sides, like the steamed egg, japchae (stir-fried glass noodles), and kimchi fried rice. Aside from a wide variety of meats and sides and the free shaved-ice dessert, Olleh has a decent-size parking lot, which is just the cherry on top of any Convoy visit. They’ve switched almost everything to be disposable—plates, bowls, utensils, and even bottled water.

4344 Convoy Street, Kearny Mesa | 858-492-2121

 

Phuong Trang Restaurant

It may be a little difficult to choose from the more than 100 appetizers, soups, noodle dishes, and main courses on Phuong Trang’s astonishingly large menu. But don’t be put off: Whatever you order, you will still get an authentic Vietnamese dish. The vermicelli noodle bowls—thin rice noodles served cool with shredded lettuce, cucumber, mint, bean sprouts, crushed peanuts, and fish sauce—are one of the most popular orders, and you can add various meats and seafood. You can never go wrong with classics like fried egg rolls and fresh spring rolls filled with pork and shrimp, and both the garlic and glazed wings are popular favorites.

4170 Convoy Street, Kearny Mesa | 858-565-6750

 

RakiRaki Ramen and Tsukemen

In a new parking-lot setup, RakiRaki has an ample amount of outdoor seating to enjoy your favorite ramen dish in, along with a drink from their selection of local craft beer and sake. If you want a ramen that packs a punch, try their Rikimaru spicy miso tonkotsu ramen, a premium miso tonkotsu broth with noodles, bamboo shoots, bean sprouts, a five-spice soy sauce pickled egg, and your choice of organic chicken, chashu (grilled pork), or flame-blistered underbelly. In addition to a wide variety of ramen, RakiRaki serves other authentic Japanese dishes, including tsukemen (dipping noodles), charcoal-fired yakitori, curry, ramen burgers, and specialty sushi rolls.

4646 Convoy Street, Kearny Mesa | 858-573-2400

 

SomiSomi Soft Serve and Taiyaki

This little shop offers ah-boong, a Korean-inspired dessert with soft serve in a baked, goldfish-shaped waffle cone. They’re not the crunchy cones you get at other ice cream shops. While still crispy, this goldfish cone is softer and chewier, a perfect complement to the creamy goodness of soft serve. Mix and match your soft-serve flavor (milk, ube, black sesame, matcha, or a swirl of two flavors) with your filling (red bean, taro, custard, or Nutella), and top it off with your choice of fruity pebble cereal, Oreo crumbs, rainbow sprinkles, graham crackers, and more. There are a couple of small tables outside, but if you can’t get a table there’s plenty of sidewalk space to spread out on too.

4620 Convoy Street, Kearny Mesa | 858-939-0388

 

Steamy Piggy

As you make your way down Convoy Street, it’s pretty hard to miss Steamy Piggy’s large wooden signage, with their signature neon pig acting as a beacon for the whole strip. Everything about this place is meant to look good as well as taste good. The modern atmosphere is great for a trendy lunch date, and the vertical garden backdrop on the patio is the perfect photo op. They serve classic dishes from China, Korea, and Japan, including dumplings, bao, rolls, ramen, fried rice, and meat bowls. Their popular dumplings are served fresh every day, but all of their dishes are made for family-style sharing, so don’t stress too much about choosing one thing. And you can’t leave without trying their Kawaii Buns, custard-filled steamed buns in the shape of a little pig. They’re almost too cute to eat. (Almost.)

4681 Convoy Street, Kearny Mesa | 858-492-0401

 

Tajima

Before diving into a steaming bowl of ramen, start your meal off with their most popular appetizer, the pork gyoza. Then give their house favorite a try, the curry ramen, which comes with an original tonkotsu chicken and pork broth mixed with special spiced curry, egg noodles, half a ramen egg, and your choice of pork or chicken chashu. If you’re thinking of bringing a date, plan for the Tajima Tuesday special: buy one ramen, get one 50 percent off.

4681 Convoy Street, Kearny Mesa | 858-576-7244

 

Convoy Patios / Tofu House

Tofu House 

Eui Jong Kim

Tofu House

Their iconic stone-pot-scorched tables have moved outdoors so you can enjoy a nice, piping-hot bowl of tofu soup in the fresh air. Established 1998, what was created to make Korean immigrants feel at home in San Diego with warm and comforting food has grown to become a Convoy staple loved by the community as well as customers from different backgrounds. Be sure to try their iconic tofu soup, like their chef’s special, which comes out hot and bubbling with shrimp, pollack roe, clams, oysters, scallops, and mushrooms in addition to soft tofu. They’re also known for their hot stone crispy rice bowls, which also comes out in a piping-hot stone pot. Pro tip: Don’t ignore that basket of eggs on your table—use the unlimited supply they provide anywhere in the soups, on the hot rice, or as hot meat dip.

4646 Convoy Street, Kearny Mesa | 858-576-6433

 

Yakyudori, Yakitori Taisho, and Hinotez

The menus at these three Japanese restaurants vary, but all are known for their variety of yakitori—bite-sized grilled chicken skewers made from different parts of the bird, such as the breasts, thighs, skin, liver, and other innards, like chicken heart and gizzard. They also offer other grilled skewers like beef tongue, bacon-wrapped asparagus, and quail egg. If you’re not in the mood for yakitori, Yakyudori and Hinotez offer a variety of ramen and donburi (rice bowl) dishes, while Taisho has some deep-fried options to choose from. Although its yakitori selection is smaller than the other two, Hinotez also features sashimi, sushi rolls, and yakisoba.

4898 Convoy St., Kearny Mesa | 858-268-2888

5185 Clairemont Mesa Blvd., Kearny Mesa | 858-752-0468

7947 Balboa Ave., Kearny Mesa | 858-565-4244

Common Theory

James Tran

Studio S JULY 25, 2026

These San Diego Companies Are Driving the Region’s Next Wave of Growth

This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond

These San Diego Companies Are Driving the Region’s Next Wave of Growth
Matt Furman Photography

Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.

Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.

Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.

“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Matt Furman Photography

Building the Infrastructure Behind Clean Energy

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”

The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.

Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Developing Medicine One Patient at a Time

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.

CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.

Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”

She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

Powering San Diego’s Special Celebrations

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.

“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”

Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Matt Furman Photography
Matt Furman Photography

Growing a Beach-Town Brand into a National Business

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.

Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.

“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.

“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”

Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

Matt Furman Photography

Partner Content
Food & Drink OCTOBER 15, 2020

The McDonald’s of Ramen

Ajisen has 700 locations across the globe and doesn’t care about your ramen rules

The McDonald’s of Ramen

Do you know how strong your food math must be to have 700 ramen shops worldwide and your soup still taste this good? Sure you do, because you played Mickey Mouse telephone as a kid. One child said “I like raisins” into your ear, you whispered “I have to pee” into the ear of the next kid, who in turn just screamed incomprehensibly into the dirty void that was the third child’s ear.

Point is, quality control gets exponentially harder with each link in the chain. Recipes are mistranslated, ignored, cheated a little bit for cost, tossed out the window. It’s a miracle one of Ajisen’s satellite ramen shops isn’t just microwaving can after can of Campbell’s chicken noodle and laying pork chashu on top.

In long conversations with one of the city’s most creative restaurateurs, the most surprising thing I learned was his adoration of The Cheesecake Factory. Here was a man who’d made his name on weird design and art and counterculture, and he admired the Old Navy of food. Why? Quality control. To have that big of a menu, and feed that many people on a daily basis across the globe, without quality dovetailing until people are getting divorced over your alfredo, which is for some reason green? That’s a heroic feat of organization, calculus, scale, and managing humans.

Let’s not pretend here. Ajisen is airport ramen—industrialized in every sense of the word. It has barbecue in it. It commits all sorts of crimes that will make ramen purists write angry Yelp poetry (see the “New York Steak Cutlet Ramen”). But purists, while impressive with their strictly segregated food flow charts, are not very fun. So let’s mute their whine-song for a minute. Out of 10 ramen places I’ve tried so far in San Diego, I’d put Ajisen’s “Best Combo” near the top.

Here’s why: meat. Whereas most ramen broths are creamy, salty, with a subtle animal flavor, their Ajisen Best Combo Ramen tastes of deeply roasted bones, liquefied grill marks, a more basal carnivorism. It is the ramen for those people who like a little pepperoni with their sausage with their soppressata. It’s loaded with sliced pork and collagen-filled barbecue pork, more pork, a bit of pork. It is my nine-year-old’s favorite, though admittedly I’m not sure that’s the target demo Ajisen is shooting for. She’s right, though. And she doesn’t “do soup,” especially not soups with mushroom strips and big, luscious chunks of swine.

It must be noted, my reticence to even include Ajisen in my citywide vision quest for the best ramen. It has never been more important to support our small, independent restaurants. Our local mom and pops are suffering, big-time. But to ignore a chain in a true search through the city’s ramen inventory feels a bit pretentious, and methodologically flawed.

Plus, let’s not pretend that we don’t occasionally find ourselves facedown in a Double-Double, or that we don’t occasionally walk out onto our porch in a Gap T-shirt, sipping coffee from a Target mug, searching groggily for today’s Amazon joy. But most importantly, let’s not pretend chains and franchises have no ties to local culture. Almost every one of the locations represents a serious investment by the woman or man or family running them. The man in the mask behind the Plexiglas who politely handled my transaction did not fly in on the Ajisen corporate jet for the day to collect the San Diego money. He lives here. And the ramen he hands to people is good.


Ajisen

7398 Clairemont Mesa Boulevard, Convoy

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

Food & Drink OCTOBER 9, 2020

COVID Keeps A Ramen Master in San Diego

One of Japan’s top ramen chefs obsesses over noodles and weather at Menya Ultra

COVID Keeps A Ramen Master in San Diego
Photo courtesy of Menya Ultra

Takashi Endo can’t go back to Japan for the same reason all of us are marooned in place. This is hard on him. And selfishly, absolutely fantastic for San Diegans who love noodles, or simply eat food. This is a man who opened his first ramen shop in Akita, Japan, in the late ’90s, and took first place at the Tokyo Ramen Show four years in a row (2010-2013). Ramen, as you might’ve heard, is a big deal in Japan. So winning the biggest ramen competition, let alone twice, is how heroes are made.

And now he’s sequestered in the kitchens of his two San Diego locations of Menya Ultra Ramen, obsessing over making his broth and noodles from scratch. Always from scratch. Many ramen shops—both in Japan and the US—purchase pre-made noodles (and sometimes broth) from suppliers. They assemble and serve. Endo refuses.

“He’s very precise about taste,” says his spokesperson, Yoyo Sasaki. “He starts cooking the broth at 2 a.m. and it’s simmering all day.”

When he opened his first Menya Ultra in Kearny Mesa in 2017, he realized the water was different from Japan’s. So he studied its unique salinity, adjusted his recipe.

“He even says changes in the weather affect the ramen,” Sasaki says. “But he refused to ship broth or noodles over from his stores in Japan. He had to make it fresh here every day. It’s difficult, but… chefs, you know.”

The pandemic has been hard on Menya. The parking lot and sidewalk outside their Kearny Mesa location are on an incline, which makes outdoor dining impossible. Plus, the smoke billowing from the patio of the cigar shop next door isn’t quite the olfactory experience they’re going for. They’ve adapted and are selling ramen to go, but you get the sense it’s killing Endo to not be able to serve his ramen piping hot directly from his stove.

“He believes the noodles are alive and doesn’t want them served after three minutes [out of the pot],” Sasaki explains. “So he studied for almost one month—from the container to soup and noodles—to get it as close to the dine-in ramen as possible. He changed the recipe a little bit; he changed a little bit of the process.”

I’m eating his tonkotsu ramen in my car outside of his Kearny Mesa location. You can taste the long swim the bones took in the pot, the creaminess from dissolved collagen and marrow—topped with chashu (roasted and braised pork), boiled bean sprouts, a pile of scallion confetti, thin strips of chocolate-colored wood ear mushroom, and roasted sesame seeds. It is, by far, the creamiest and most intense ramen I’ve tried in my search for the city’s best.

What’s different about this will determine whether you will be among the huge number of local ramen fans who adore Menya—deeply, deeply adore, nearly to the point of fetish. Lots of ramen shops use some fish in their broth. Fish famously gives off blasts of umami (it’s what makes Worcestershire so delicious)—but Menya’s is a tad more pronounced. In Japan, dinner is nearly not dinner at all without at least a whiff of seafood. If a hint of the sea is for you, so is Menya.

And honestly, it may be different tomorrow. Because one of Japan’s most famous ramen chefs is in our city, setting his alarm at an ungodly hour to check the weather, tweak, and obsess.


Menya Ultra Ramen

8199 Clairemont Mesa Boulevard, Kearny Mesa

8141 Mira Mesa Boulevard, Mira Mesa

Tantan Paiko Men ramen

Photo courtesy of Menya Ultra

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

Ramen
Partner Content JULY 10, 2026

Health & Wellness Summer 2026

It’s a Self-Care Summer. Because your best self is our favorite self.

Health & Wellness Summer 2026

If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.

Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.

Only you can decide what your truly need. We’re just here to help you find the best ways to get it.

Tommy Bahama Miramonte Resort & Spa

Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.

The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.

At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.

Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.

Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.

Healcove Chiropractic

There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.

This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.

There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point. 

Juice Holler

West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.

We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.

Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.

Everwell Acupuncture

We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.

Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.

Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.

At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.

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San Diego, CA