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Food & Drink FEBRUARY 18, 2020

The Best Birria in San Diego

The results of food critic Troy Johnson’s month-long quest for the Mexican specialty

The Best Birria in San Diego

It was inevitable. One of Mexican cuisine’s greatest hits has finally started to sweep the U.S. Ladle it on a crispy quesadilla. Nuzzle it into a taco. Or just serve it steaming in its own stark beauty in a cup. Birria has that stew magic—hours and hours worth of concentrated flavor packed into a tiny bit of succulent meat, swimming in a god broth. It is to Mexico what coq au vin is to France or panang curry to Thailand.

It was invented 500 years ago. So what took it so long to migrate to the U.S.?

Because birria is special. It wasn’t meant to be everyday food. It takes about eight hours and patience to make, simmering until the flavors meld and sing. So it was primarily reserved for quinceañeras or when good people got married.

But now the Instagram age has us on a global hunt for new foods. No kitchen is too small, no dish too obscure. If your grandmother once puffed a little mary jane and created a dehydrated ice cream donut pretzel for her square dancing club, an influencer will find the recipe and she’ll have her own show on Vice soon.

Here’s birria’s quick and fascinating story: When the Spaniards invaded Mexico in the 1500s, they brought two crucial ingredients: new spices like cloves and cinnamon, and food animals like goats, pigs, and cattle. Well, goats became a big problem. They’re master survivalists, able to thrive in the bleakest terrains and make dinner out of the most burly weeds. They’re also pretty good at sex, so they grew into a significant, unruly herd fairly quick.

Goats overran villages, eating the locals’ crops and seed beds. Fences hadn’t yet been invented yet, so what do you do when a wild animal is eating your family’s food supply? You put that animal in some boiling water, simmer it for hours in herbs and spices, and create birria.

That’s why traditional birria is goat (chivo). The U.S. market doesn’t eat much goat, so the current birria joints largely focus on birria de res (beef). And I spent the last month hunting down the best birria spots in San Diego County.

A Brief explainer of my process: I start by making my own list from what I’ve eaten in the past. Then I ask food friends, chefs, San Diego Magazine readers, and social media contacts for their recommendations. Then I cross-research. I narrow it down to 10-15 places renown for the dish, and zig-zag the city to try every single one. For birria, I hit 14 houses: Ed Fernandez, Tuetano Taqueria, Don Rafa, TJ Birrieria, Cocina de Barrio, Super Cocina, Carnitas Las Michoacanas, Tacos El Poblano, Tomatito, Birrieria y Menuderia Guadalajara, El Tio Pepe, Birriria Nego Durazo, Mariscos y Birria El Prieto, and Taqueria Revolución.

The best part of doing these “best of” lists is not naming winners. Food should be a celebration, not a competition. But people love lists, and if I’m being honest with myself, I always keep a ranking in my head. So this is me sharing that. The meaning in this work comes from meeting the cooks and families behind the restaurants.

This list is not ordained by any governing birria body, nor by god. I’m just a human who studies food for a living and set out on a month-long obsession. I don’t presume it to be the end-all, nor the be-all. And I genuinely look forward to hearing your favorites, which ones I missed, or how wrong my rankings are.

Two more notes. First, I based this list on the consomme (birria in its purest form, served in a bowl or cup), because anything tastes better when put atop a crispy quesadilla, and that obfuscates the quality of the birria itself. And lastly, the top three here—El Prieto, Tuetano, and Fernandez—are interchangable. For me, that’s the holy trinity of San Diego birria.

The Best Birria in San Diego Mariscos Prieto

1. Mariscos y Birria El Prieto

Down in Otay Mesa, sharing a parking lot with a giant muffler shop, rest two Mexican food trucks—one serving seafood (mariscos), one serving a litany of birria creations. A tarp is hung between their roofs, which shade their standing-only hightop tables. Near dinner hour, the crowd fills in early, probably because good birria is like good barbecue—made daily, and served until it’s gone. Their birria de res (beef) is both plentiful and intoxicating, loaded with meat so tender and juicy it’s nearly become part of the stew. The flavors scream—the most intense and delicious adobo seasoning (chiles, garlic, cumin, oregano, etc.) I find all month. Worth a trip to stand in a parking lot with car parts.

3031 Main St., Chula Vista

Destination: Tuetano Taqueria

2. Tuetano Taqueria

Tuetano’s was my personal favorite right up to the last day when El Prieto knocked my socks off. Chef-owner Priscilla Curiel’s small menu at her lovely, small taco shop has garnered well-deserved acclaim in San Diego, and nationally in Food & Wine. Her bone marrow taco is a natural-born legend. Curiel has a chef’s approach (her family has owned restaurants in Tijuana for decades. She graduated from culinary school), and at Tuetano found her own high-quality “dried chile man.” Many shops use plain old commercial chiles from wholesalers, which can be months if not a year old. And you can taste the difference in her broth, which is almost translucent and delicious. She uses bone marrow to add succulent, succulent, soul-stoking fat to her consomme. In the age of bone broths, this outdoes them all.

143 W San Ysidro Blvd., San Ysidro

Destination: Fernandez Restaurant

3. Ed Fernandez

You say “Fernandez birria” in these streets and people smile and roll their heads back, overcome by last weekend’s meal. And this weekend’s to come. Because every weekend, freezing cold or not, locals in Nestor line up outside Ed Fernandez’ stucco building in the alley. Put your name down, and sit in what appear to be church pews out front. The three brothers who run it are usually there talking to customers like family members, and one of their daughters cooks and helps run things. Chef Carlos cooked in big hotels in Vegas and San Diego, and brings a chef’s edge. But it’s grandma’s birria recipe and it’s divine. Their queso birria taco—a tortilla sauteed in the birria jus, then covered with melted cheese, birria, cilantro, and onions and hot sauce—is one of the best tacos I’ve ever eaten.

2265 Flower Ave., Nestor 

The Best Birria in San Diego Guadalajara

4. Birrieria y Menuderia Guadalajara

Goat (chivo) is how birria was traditionally done, and this Chula Vista icon is how it’s done right. The broth on the chivo is dark crimson red, just a hot lava of chiles, loaded with bones and meat. Bones are flavor, so just pick them out, pile them up, and thank them. I wish every birria joint served goat or lamb birria, because the game meats have more personality, can stand up to the bold flavors of birria spices. Their birria de res is also nice, but for me this was the best chivo in the county.

396 Broadway, Chula Vista

The Best Birria in San Diego Michoacanas

5. Carnitas Las Michoacanas

I’m not saying people who appreciate the taste of lamb are superior people of taste and refinement, but that’s exactly what I’m saying. I’m trying to eat less meat these days, per the advice of research and science. But my love for lamb makes it hard. People often consider the word “gamey” as a negative term. But give me funk and flavor every day. And the birria at this little taco shop in a Rolando strip mall is an altar and offering to those who love lamb. Huge, meaty chunks of it suffuse their consomme. It is the lambiest lamb dish. The broth is thin, so I thought it would be a little watery, but it explodes. They served me a free carnitas taco with my order, which seemed criminally generous.

6513 University Ave., Rolando

The Best Birria in San Diego Don Rafa

6. Birrieria Don Rafa

I’m staring at a quesadilla, thick and cheesy and pan-fried brown and glistening, swimming in the middle of a birria consomme. It is a quesadilla ahogada (the name for Mexican dishes, usually sandwiches, plated in a small pool of jus), and it is the very best kind of gluttony. Eat this if pleasure is still a goal in your life. Birrieria Don Rafa has a luxurious, sprawling dining room by birrieria standards. They started small, won over huge fans, and moved to this larger location with neon in the windows and birria on every table. Order the Birria en su Jugo—a plate of birria that’s broiled and browned, the stew reducing and concentrating to flavor the meat.

560 Broadway, Chula Vista

The Best Birria in San Diego Super Cocina

7. Super Cocina

Super Cocina earns its name, has for years. One of my favorite Mexican restaurants in San Diego. The City Heights shop is a miniature buffet of stews and specialties—cooked in front of you by seemingly all-female chefs in their open kitchen. Their birria is goat, of course Super Cocina eschews trend for tradition in almost all instances. Their consomme is the most luxurious of all on our hunt—thick, creamy, and buttery. Almost like a tomato soup. The only qualm is that its butteriness and beautiful fat content is the main draw, and the spices and flavorings aren’t as magical as other places in town.

3627 University Ave., City Heights

The Best Birria in San Diego Barrio 2

8. Cocina de Barrio

This new Oaxacan-food restaurant in Hillcrest is definitely worth a visit. A not-hidden-at-all gem of a patio, with cherry blossoms and shade. It’s higher-end Mexican food, for the times when standing in a parking lot with a cup full of soup may not impress your date. Their birria de res is very good, a generous tuft of meat served in the center of a large, shallow pool of consomme. It’s topped with edible flowers. Fresh leaves are pressed into their housemade tortillas (“to add a little flavor and to aid in digestion,” explains my server). If you want good birria, and a stylish night out, this is your place. The partner and chef cut his teeth and well-respected restaurants, Civico 1845 and Solare.

3707 Fifth Ave., Hillcrest

9. TJ Birriria

TJ Birrieria has some of the best hot sauce in the city. I know this because when I first tasted their birria consomme, I kind of shrugged. It’s a little bland. But if you put that consomme into a tortilla with cilantro and onions—and then you add that hot sauce—you have quite a delicious meal. If I were TJ, I might skip the middleman and just add the hot sauce directly to the birria before serving, like one might add hoisin to pho.

1794 Newton Ave., Barrio Logan

10. Tacos El Poblano

Another strip mall location, sharing a parking lot with a WalMart and other mastodons of commerce. One thing I learned in this hunt is that Chula Vista has drastically better mall food than most parts of San Diego. And Tacos El Poblano’s birria de res is an example—mostly because of the broth, which is drinkably good. The meat is the drawback here. The magic of birria comes from the tenderness of that slow-cooked protein, and El Poblano’s is in little chunks that haven’t are almost tough.

885 E H St., Chula Vista

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

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Food & Drink SEPTEMBER 2, 2026

A Gluten- and Dairy-Free Bakery Is Popping Up Across San Diego

At The Delicate Squash, Shannon English is rethinking cookies, cakes, and pastries with seasonal ingredients and natural sweeteners

A Gluten- and Dairy-Free Bakery Is Popping Up Across San Diego
Courtesy of Shannon English

Midway through my phone conversation with Shannon English, owner of The Delicate Squash, I hear an alarm shrilling in her background. 

“Sorry, I’ve got to pull some cookies out of the oven right now!” she apologizes. After a few beats, she picks the phone back up and laughs. “I feel like I’m bouncing around all over the place.”

After hearing her run through a list of her professions and current hobbies, I’d have to agree. English runs The Delicate Squash, a gluten- and dairy-free bakery; teaches cooking demos; pops up at farmers markets; wrote a book of poetry (Deep Water came out this month from Beyond the Veil Press); hosts a monthly open mic night; dipped her toe into ballet; recently joined a running club; volunteers at local farms; and finally, teaches at a play-based, nature-based preschool.

I’m tired just talking to her. 

Surprising no one, English seems to have unlimited energy and enthusiasm for all this work, notably in education. Early childhood education is one of the most pivotal times for nurturing lifelong learning, but she also aims to educate the public on how to eat cleaner, feel better, and support your local food systems. She started The Delicate Squash in late 2023 after discovering she has a chronic illness, going through the typical standards of care and even strict elimination diets, to no avail. 

Courtesy of Shannon English

“I’m not going to say I found a diet that has ‘cured’ me, but I have found that taking a more mindful approach to a lot of things, including diet, has made symptoms far more manageable for me,” she says. 

Even people with dietary restrictions deserve a little treat from time to time, but she had a hard time finding anything that tasted good and made her feel good. Thus, The Delicate Squash was born.

All of her baked goods avoid gluten and dairy, and use natural sweeteners like coconut sugar or maple syrup as well as herbs, fruits, foraged flowers, and other natural flavorings. Her signature cookie, the “Delicate” cookie, is a sea salt dark chocolate cookie that’s soft, a little salty, a little sweet, and made with oatmeal to keep it gluten-free. Other crowd favorites are thumbprint jam cookies with jams made from scratch with change seasonally; breakfast pastries like orange, dark chocolate and cardamom scones; brownies; orange and black sesame banana bread; seasonal pies; and custom and seasonal cakes (currently, the late summer flavor is a dark chocolate coconut milk ganache with berry jam).

English says some people are surprised she can produce such a variety of goods with the dietary restrictions she adheres to. “A lot of feedback I get is ‘I could never do that,’” she says. But if she can do it, she assures me that anyone can. “I like to say ‘practice makes progress, not perfection.’” 

Her advice? Focus more on being present than presentation, and don’t be afraid to experiment to keep things interesting. And if that doesn’t work, you can always hit her open mic night to ask for tips.

Customers can order from The Delicate Squash’s online store, check her upcoming schedule of pop-ups, or find her goods at various independent retailers around San Diego.

San Diego Restaurant News & Food Events

Vinyl Listening Room Opening Inside Escondido’s Distinction Gallery

Escondido is getting in on the listening bar phenomenon. On September 5, musicians Mat Rakers, Kevin Capacia, and Billy Petty will open Plot Armor, a Japanese-style vinyl listening bar that Rakers says they aim to feel “curated and intelligent.” 

“Currently, there are not a lot of ‘cool’ spots in Escondido,” he says. Backed by The San Diego Music And Art Company and The Escondido Music And Art Company, Plot Armor will soon offer sake, wine, beer, and soju cocktails, plus Japanese non-alcoholic options and cold brew. Eventually, they’ll add Japanese-inspired snacks, but the focus will be creating a small place (very small—the seating capacity is 20) where vinyl junkies can come listen, linger, and libate. 

Courtesy of Fairmont Grand Del Mar

Beth’s Bites

  • Ocean Beach has a new watering hole. The Jetty opened in July at 4934 Voltaire Street (where Voltaire Beach House used to be), and while I don’t think OBceans were hurting for where to get a drink, the more the merrier. 
  • Chinese restaurant powerhouse Chef Fei is finally making it to the U.S., opening a spot at Westfield UTC mall on September 5. Known for Hunan-style stir fry dishes, it’s often lauded as one of the most consistently solid chains in the world—in fact, in 2018 chef Fei Lianghui took home the highest honor a Chinese chef can earn, the China Golden Chef Award. Again, I don’t think mallgoers were hurting for great places to slurp some noodles, but there’s always room in my heart for more stir fry.
  • In past years, Fairmont Grand Del Mar didn’t exactly jump to mind when I looked for different Día de Muertos celebrations around San Diego. That changes this year, when the five-star resort will debut its first Día de Muertos celebration on November 1. Michelin-recognized chefs like Javier Plascencia (Erizo, Animalon), Roberto Alcocer (Valle), Drew Deckman (Deckman’s En El Mogor), and more will come from both sides of the border for one night only, with proceeds going to Fundación Tijuana Sin Hambre. Get ready for what will undoubtedly be San Diego’s most upscale take on the Mexican holiday.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink AUGUST 31, 2026

The Best Basque Cheesecakes in San Diego

After a blind taste test, these four desserts came out on top—see the winners here

The Best Basque Cheesecakes in San Diego
Courtesy of Muse Cheesecakes & Bakery

Basque grandmothers have not been making it for centuries. If you’re a millennial, there’s a strong possibility you’re older than the dessert itself. Yet somehow in less than 40 years, the Basque cheesecake—a half-pudding, half-cake creation with a top that looks like a mistake—managed to ooze its way onto menus all over the world.

It became the undisputed dessert star of San Diego’s restaurant world this year. So we invited 19 of the top restaurants, pastry chefs, and bakers to bring their best to the San Diego Magazine office for a blind taste test to find the best in the city.

First, a little history and context.

In 1987, after failing to find a job as an electrician, Santiago Rivera started working as a bartender at his parents’ unassuming pintxo bar La Viña, in San Sebastián, Spain. He was a naturally curious, self-taught cook who spent his free time testing recipes, tinkering with ingredients, and tweaking techniques.

So when it came to the cheesecake—which hadn’t changed much since its invention (a rudimentary version was served at the first Olympics in Greece 4,000 years ago, and the modern New York version in 1872)—he got radical with it.

He removed the crust (partly just to speed up the process because time is money for a small business). Without the crumbly crust, the experience was far creamier, less granulated. Then he cranked the oven to 400 degrees, nearly 100 degrees hotter than the normal baking temperature.

The result? The top became deeply caramelized, almost burnt, while leaving the center luxuriously soft and loosely set. The restaurant became a legend because of this breakthrough in the dairy arts, and his father never let him stop making it after that.

Now, 67 years after the restaurant’s opening, La Viña stands out for the unceasing line spilling onto the street, and the remarkable amount of curd cultists standing nearby, hovering over cream-smeared plastic containers. It’s the kind of scene that makes you stop and think: What the hell are they eating?

Now, the blind tasting. To keep things fair, the contenders were divided into four categories: Restaurant Traditional, Restaurant Flavored, Bakery Traditional, and Bakery Flavored. (It’s a tad unfair to pit a baker who specializes in the one glorious thing against a restaurant that cooks dozens of things.) Each entry was served blind and judged on texture, flavor, and number of vaguely inappropriate food moans.

The logistics were chaotic, to say the least. Our fridge—not a walk-in, sadly—was packed to the brim. Each cake was sliced, secretly labeled, and shuffled onto plates while the team gathered in the conference room. The whole shebang was not in any way sponsored by Lactaid, despite our various attempts to convince them of this ripe marketing opportunity.

The judging became gloriously unhinged. We heard it all, from “I don’t care how the cheesecake gets in my mouth, it just needs to happen,” and “Is it supposed to be this jiggly?” to “Kind of a baby throw-up situation,” “Straight cheese,” and “I’m getting vague socks there.”

But four Basque cheesecakes stood out among the rest, earning themselves the title of Best Burnt Basque Cheesecake in San Diego.

Courtesy of Mesa Agricola

Restaurant: Traditional

Mesa Agricola

A restaurant for the people. Rosarito native chef Juan González and Megan Strom are the ideal married couple to be running a farm-to-table joint. She’s been a farmer for decades, selling top-notch produce to some of the best restaurants in California—which is how the two met. A couple years ago, she started working at the small organic farm in Valley Center run by Mike Reeske, who had spent decades breeding the perfect heirloom beans for SoCal’s climate. He recently retired, and gifted those strains to Strom—who grows them (and other crops) for their tiny Escondido taco/burrito shop specializing in guisados (Mexican stews).

A Basque cheesecake in a taco shop? You bet. Juan’s got family roots in Spain and has cooked in Spanish kitchens.

Mesa Agricola’s winning Basque is by far the most “burnt” of all contenders—so much so that an Instagram follower declared it a mistake. But as Chef Juan notes, there’s an art to hitting the sweet spot where “the bitterness of the char balances the richness and sweetness without turning it into ‘chicharrón.’” Plus, char is a core charm of Baja cooking. It’s the perfect Basque for the people who prefer setting their campfire marshmallows fully on fire.

Photo Credit: Casiel Sanchez

Restaurant: Flavored

Moe’s Steakhouse

With red leather booths and a retro steakhouse vibe, Moe’s in Mission Beach is a good cheat day destination. The menu is flavor maximalism—dry-aged steaks, housemade pastas, brown liquors, and sides like the lobster truffle mac ’n’ cheese. Pastry chef Eli Peralta (whom some might remember as the creator of The Patio on Lamont’s “Twisted Elvis”—a peanut butter-banana brûlée stunner) brings that same intensity to the dessert menu.

Baked at sister restaurant Molly’s (6 feet away), his Basque is served on a bed of caramel with walnut brittle and a dollop of whipped cream, an indulgent recipe that converted the pastry chef himself. “I wasn’t crazy about cheesecakes,” Eli admits. “Then I started making different flavors, and I started to like them.” He’s not the only convert: During our blind tasting, one judge likened the cake to crème brûlée, concluding, “I don’t even like crème brûlée, but I like this.”

Courtesy of Muse Cheesecakes & Bakery

Bakery: Traditional

Muse Cheesecakes & Bakery

Every creative pursuit starts with a muse—and Lada Sadovnyk’s has been the Basque cheesecake for years. In Ukraine, she baked them for friends and family gatherings, never imagining she would one day build an entire bakery around them in the US. “When we moved to San Diego,” she explains, “I kept thinking, ‘What can I do? What do I really love to do?’”

The answer is pretty fantastic.

After obsessing over proportion and techniques, chasing that molten center and deeply caramelized top, what began as an online recipe evolved into something entirely of her own.

She moved from her home kitchen to a rented commercial kitchen close to Sports Arena. The orders kept coming, and so did the pressure. “At one point, I was thinking about divorcing my husband,” she says with a laugh (while sitting next to him). The grind paid off: Today, Muse Cheesecakes bakes roughly 1,200 cheesecakes a month and is planning to open its first brick-and-mortar home in Pacific Beach.

For our competition, the expectations met reality. Muse has made a quick name in San Diego as the Basque to beat. In a blind taste test, there’s no bias, no reputational shine to sway a room. The response on reveal: “Oh, of course.”

Photo Credit: Casiel Sanchez

Bakery: Flavored

Bite Cheesecakes & Bakery

Husband-and-wife duo Alex and Anastasia Kiperband pulled off the number of failures (and then some) that are required of any search for the best recipe. After adjusting baking temps, sugar rations, and experimenting with different brands of cream cheese and heavy cream—they finally landed on something worthy of a business license.

“When we started this business in America, we were really nervous,” Anastasia says, co-owner of Bite Cheesecakes & Bakery.

Once they won over those first customers, their confidence grew enough to start tinkering. When Dubai chocolate took social media by storm, they developed their own version, making the pistachio paste from scratch before layering the buttery kataifi pastry beneath a glossy chocolate shell to create its signature Dubai Chocolate Basque Cheesecake.

“In a lot of situations, we’re converting cheesecake haters to cheesecake lovers,” they say. “That’s probably the best feedback that we get.”

Camila Ibarra Gallego is a CaliBaja native pursuing a master's degree in culinary journalism at the Basque Culinary Center. Shaped by the culturally rich, bicultural megaregion, she's passionate about sniffing out stories that connect people, territory and culture through food. When she's not tumbling down internet rabbit holes, you can find her pretending to be a wine connoisseur at a local wine bar or nose-deep in a good book.

Food & Drink AUGUST 28, 2026

A New Specialty Coffee Shop Has Arrived in La Jolla Shores

Casa Del Lobo blends coffee culture with Mexican design, serving seasonal drinks alongside its own handcrafted ceramics

A New Specialty Coffee Shop Has Arrived in La Jolla Shores
Courtesy of Casa Del Lobos

There aren’t many places left in San Diego with a lack of specialty coffee options. This week, we can add La Jolla Shores to that list—Casa Del Lobo has arrived. Life-and-business partners Christine Silver and Saul Moreno came to San Diego the same route so many of us have: coming for vacation and falling in love with the city and each other.

Silver was working on Wall Street in New York City and decided to visit some friends in SoCal after the pandemic clouds lifted. Moreno happened to be visiting from Mexico City at the same time. The two met, moved here, got married, had a baby, and thought, “Hey, why not start our own business?” 

Apparently, their whirlwind lives needed more windy whirls. (Windy whirls? They like to stay busy.) Casa Del Lobo isn’t either of their first rodeos, although it’s both of their first forays into the coffee space. “We’re both serial entrepreneurs,” laughs Silver. She runs a venture capital business that invests in women-owned wellness companies, and he runs his own logistics company out of Mexico City. “We keep saying, ‘Oh, it’s the last time we’ll start a business. Then all of a sudden, a year or two later, we can’t help ourselves.’”

The idea to open Casa Del Lobo initially started when the pair began decorating their house in Windansea. After looking for large-scale ceramic planters and outdoor fountains that met their quality expectations without egregious price tags (something Moreno was used to seeing in Mexico), they realized there simply weren’t any comparable options here. 

So rather than continuing to drive over the border to go shopping, they decided to bring Mexican ceramic style to San Diego. 

The partners now run a manufacturing facility in Tecate, specializing in large-format ceramics and specialty glazes. As they sought out potential locations to open a planter store, they realized they could go one of two routes. One, get a warehouse in an industrial area and rely on marketing to get the word out. Or two, they could diversify by opening a homey retail store where people have to walk through the shop area to get a cup of specialty coffee.

They went with option two, and coffee quickly became their primary objective. 

“My husband and I, we love coffee,” she says, adding that whenever they go on vacation, no matter where they are in the world, figuring out where to get a java fix every day is their number one goal. (Side note: I can strongly relate.) Mexico City coffee and design culture lean heavily urban and industrial in feel, mixing both an Old World architecture with modern sensibilities—something Silver says they felt was missing locally, specifically in La Jolla Shores.

Casa Del Lobo, which translates to “house of the wolf” in Spanish, soft opened this week, with traditional coffee offerings like lattes, cappuccinos, and Americanos, along with four housemade syrups that will change seasonally (currently, they are vanilla, lavender, orange blossom, and brown sugar cinnamon). For now, the food is simple pastries from Knead Artisan Bakery, but Silver says they plan to add more options like breakfast burritos, paninis, and natural wine in the future. Eventually, customers will also be able to purchase their signature ceramics online, and one day, they may open more locations along the California coast. 

But for now, they’re just getting started in La Jolla. “We’ll be here forever,” says Silver. “We want this to be the first of many.”

Casa Del Lobo is now open at 2246 Avenida de la Playa every Tuesday through Sunday, 7 a.m. to 1 p.m. 

San Diego Restaurant News & Food Events

Beth’s Bites

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Studio S SEPTEMBER 1, 2026

The Best Gym in San Diego Isn’t Really a Gym Anymore

Earlier this year, Fit quietly dropped "athletic" from its brand, from Fit Athletic Clubs to simply Fit, and started calling itself something new: a social wellness club.

The Best Gym in San Diego Isn’t Really a Gym Anymore
Courtesy of FIT

There’s a version of San Diego that lives in two extremes. On one side, the 5 a.m. crowd: biohackers, marathoners, people who’ve already logged a cold plunge before your alarm goes off. On the other, the after-dark crowd, the ones chasing sunset happy hours and late dinners with friends. Everyone seems to be either optimizing or unwinding, and most of us feel like we’re failing at both.

Fit, San Diego’s reigning Best Gym for the third year running, has built its entire identity around erasing that divide.

Walk into one of Fit’s three San Diego locations on a Tuesday afternoon and the lines blur fast. Someone’s mid-set on the squat rack. Someone else has a laptop open at a café table a few feet away, half-working, half-people-watching. A group is trading plans for the weekend’s event by the recovery lounge. Nobody’s in a rush to leave. 

“We’re not competing for the same people,” says Emily Waybright, Public Relations Manager at Fit,  addressing the arrival of a national luxury gym chain in San Diego this year. “We don’t really feel like we’re in the gym category. It’s this unique thing.”

That unique thing has a name now. Earlier this year, Fit quietly dropped “athletic” from its brand, from Fit Athletic Clubs to simply Fit, and started calling itself something new: a social wellness club.

It’s a small wording change with a bigger idea behind it. Fit was never built around escaping the workday. It was built around the people who genuinely like what they do, and who want workouts, work, and friendships to happen in the same place instead of three separate ones. Because sometimes red light therapy with a stranger turns into weekend plans.

Fit’s philosophy traces back to its founder, who started the brand nearly two decades ago after failing to find a gym he actually wanted to belong to. He looked instead to the old-school country club, where people came for a shared interest and stayed for the community. His version was made for a younger generation, minus the golf, plus the loud music.

Which makes it a little ironic that the very award putting Fit back in the spotlight this year is Best Gym.

What does the best traditional gym look like when the definition of a gym is becoming less traditional? It’s a fair question, and Fit’s answer is that the fitness industry itself is shifting. The 45-minutes-in, 45-minutes-out model is giving way to something closer to a genuine third space, the kind of role the office and the bar used to play before remote work and changing nightlife habits rearranged how people spend their time

For Fit, community isn’t a marketing add-on to fitness. It’s the through-line. Members aren’t just paying for a treadmill; they’re paying for an entire day of social wellness that’s built on performance, recovery, connection, and a plan for the next event on the calendar. That’s a much harder membership to walk away from.

Ambition and ease aren’t opposites here, they exist side by side, where passion and play share the same morning. On September 12, Fit is hosting Sol, a full day wellness festival at Fit Social. The morning focuses on wellness classes and vendors and then the evening is a full party with multiple DJ sets and an open bar. Think of it as a kick-off to locals’ summer in San Diego. 

Ready to see what a social wellness club actually looks like? Visit fitclubs.com, or follow along at @thefitclubs on Instagram.

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Food & Drink AUGUST 26, 2026

Filo Brings a Taste of the Mediterranean to Bankers Hill

The team behind El Agave and Nómade will open a breezy new restaurant with tapas, housemade pasta, seafood, and plenty of wine this September

Filo Brings a Taste of the Mediterranean to Bankers Hill
Courtesy of Juan Carlos Gomez

After running El Agave Restaurant & Tequileria in Old Town for 30 years and opening Nómade Tapas & Records in North Park in 2025, owner Juan Carlos Gomez wasn’t actively on the hunt for a new project. But sometimes, you have to grab the opportunities as they come, unexpected though they may be.

He was taking a stroll in Bankers Hill last year when he noticed Barrio Star was closing after 17 years. “[It] was a neighborhood staple for a long time,” he says. So he figured he’d take a look. “We were talking with ownership and threw out an offer, and then it was accepted. So we were like, ‘Okay, cool, guess we’re going to get a new concept going!” (Much respect to the YOLO business style.)

That new restaurant is nearing completion. Filo will open early in September. The restaurant’s name, pronounced fie-low, references phyllo, the Greek word for “leaf” and an unleavened pastry dough commonly used in Mediterranean (often Greek) cuisines. Gomez says the menu will range from all over the Mediterranean region.

“I’ve always been a fan of European cuisine, obviously, but I can’t land on just one,” he laughs. “I’m part Spanish, so we wanted to do something Mediterranean, have a little bit of Spanish, have a little bit of French, Italian, Greek… a lot of olive oil, a lot of sea salt, and very, very light seasoning.”

Courtesy of Juan Carlos Gomez

Although the menu feels European, Gomez says expect the vibe and ingredients to feel very Southern Californian. There will be tapas, of course, and other small plates, along with housemade pastas, salads, with lots of seafood (like a whole branzino) coming from local purveyors. The accompanying beverage program will feel equally breezy, “fresh, very light, citrusy, salty,” he says. “We’re going to have a pretty hefty wine list and full bar.”

Gomez’s goal for Filo is for it to feel like a laid-back, seaside eatery on the craggy Mediterranean coastline—light colors, white oak, lime wash, flowing between the indoor dining room and outdoor patio. Personally, a European escape sounds pretty awesome right about now. 

Filo opens at 2706 Fifth Avenue in early September. Initial operating hours are 4 p.m. to 10 p.m. daily, with lunch and happy hour coming soon. (Subject to change.) 

Courtesy of Nobu Del Coronado

San Diego Restaurant News & Food Events

Beth’s Bites

  • It’s hotter than a mile of Georgia asphalt in July, but relief is on the horizon. No, I don’t mean autumn (or as we San Diegans call it, “second summer”). I’m talking about the Sails & Ales Beer Fest at Kona Kai San Diego. The annual brew fest takes place on Saturday, September 12 from 1 p.m. to 5 p.m. at the Polynesian-themed Shelter Island resort, with over 30 local beverage makers bringing their most refreshing products to the hot and thirsty masses. Look for names like Pure Project, Coronado Brewing, Ketch Brewing, and a whole lot more, all of whom are donating a portion of the proceeds to Surfrider Foundation San Diego. Tasty waves? A cool buzz? Sounds just fine. 
  • If you seek edible respite before September 12, Hotel del Coronado has you covered. On Friday, September 11 from 6 p.m. to 8 p.m., the man behind global sushi powerhouse Nobu—Chef Nobu Matsuhisa himself—will host Taste of Nobu, an immersive evening of sushi and signature cocktails on the Paseo Lawn. Prepare yourself for the famous black cod miso, Wagyu dumplings, hand rolls galore, and much more. (Personally, I will also prepare myself to be somewhat star-struck.)
  • I love a group grilling get-together, something Kingfisher must have known when the Golden Hill restaurant launched its Nướng Nights series. The recurring patio grill event brings patrons to the curb with a casual, but ridiculously delicious collection of skewers alongside special cocktails, this month coming from Realm of the 52 Remedies. Keep August 26 open for grilling glory (and save September 29 for the Mid-Autumn dinner with chef Helen Nguyen of NYC’s Saigon Social).

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Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink AUGUST 18, 2026

Fish Guts’ Pablo Becker Is Betting Bigger on Barrio Logan

The city's fish taco hero is opening Concrete Cowboy across the street, plus a home-cooked Mexican sandwich spot

Fish Guts’ Pablo Becker Is Betting Bigger on Barrio Logan
Courtesy of Fish Guts | Photo Credit: Adam Martinez

You have to be crazy or a genius to name a restaurant Fish Guts. You have to be even crazier to open a restaurant that holds maybe two dozen people at a time—if you don’t mind elbowing one other while scarfing down some of the best fish tacos in San Diego.

And yes, “best” is a relative term. But in Fish Guts’ case, it’s for real—and that’s saying something in a town literally world-famous for fish tacos

Ever since Pablo Becker opened up his diminutive eatery in 2023 at the corner of Logan Avenue and Sampson Street in Barrio Logan, Fish Guts has been named one of the city’s best new restaurants in 2023, Critic’s Pick for the best fish tacos in San Diego in 2024, 2025 and 2026, as well as readers’ top pick in 2024. It’s like if Rubio’s married into the royal family. 

Most of his ingredients come straight from the cold waters of the Pacific Ocean, which happens to be down the street. His de espada (blackened swordfish) taco is the stuff of legend. He’s kept Fish Guts operating at an elite level, which tends to happen when you work for five years in Chicago under chef Richard Sandoval (who, by chance, is also his cousin) and open an ahead-of-its-time high-end modern Mexican restaurant in East Village (El Vitral Restaurant & Tequileria, 2009-2013). 

Now Becker is branching out again, opening two new concepts in Barrio Logan this fall. 

The first will be upstairs from Fish Guts, which at one point was destined to become an intimate omakase counter. Santo Poco will be a lunch-only sandwich shop, offering takeout and delivery (no dine-in), and the sandwiches will be a little Mexican, a little French, a little Italian, a little from Chicago, a little from New York. Basically, a bunch of different styles all on really, really good bread. 

“There’s probably going to be a Cuban-style sandwich in there with a touch of Mexican, some cold cut Italians, too, putting my touch on them,” he says. “That’s what I feel like is my style of cooking.” 

Things will be traditional, but inventive. Like his fish & chips taco at Fish Guts: two classic dishes, one killer mash-up. There will also be a hat tip to the late, great Anthony Bourdain, a sandwich called the Antonio Bourdain. 

The second will be across the street from Fish Guts in the former Lia’s Lumpia space. Concrete Cowboy will be a taco-driven joint on the same wavelength as Fish Guts (keep it simple, keep it special), but featuring land animals rather than sea brethren. Think tacos made with duck confit, ribeye, pork belly, skirt steak. 

The inspiration behind Concrete Cowboy comes from Becker’s father, a lifelong Western obsessive, despite growing up in Mexico City’s urban metropolis. “He always liked that cowboy life, that vibe,” he says. “I always say ‘Dad, you just grew up in the wrong city.”

He’s aiming to open Santo Poco in October and Concrete Cowboy in November. Neither require massive renovations, and while the former Lia’s Lumpia space will keep the cabin-esque aesthetic, he’s creating more of an adobe-style exterior and an interior lined with Western-themed wallpaper and taxidermied animals. He’ll also tweak the bar layout to move from a fast-casual feel to full service. 

Local designer Dane Danner is designing both spaces and visual direction for menu layouts, logos, and packaging, going for low-key, but high on vibes. Once Concrete Cowboy opens, Fish Guts will temporarily close to remodel the space to switch its white palette for a warmer feel, plus introducing a refreshed menu featuring some new tacos and other items. 

Could another Fish Guts be on the way somewhere else in San Diego? Not likely, says Becker. “Fish Guts is cool, “ he says. “I feel once you start branching out, it’s more forced, not as organic.” So for now, count on Becker staying in the neighborhood. 

Santo Poco opens for lunch daily October 2026, 2222 Logan Avenue (above Fish Guts). Concrete Cowboy opens Tuesday through Sunday for lunch and dinner November 2026, 2219 Logan Avenue.

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Partner Content AUGUST 21, 2026

This Scripps Clinic Physician is Serving Up Care

Laika Nur, MD, takes her love of volleyball from the court to the clinic as team physician for the San Diego Mojo

This Scripps Clinic Physician is Serving Up Care
Courtesy of Scripps Health

Growing up, Laika Nur, MD, Scripps Clinic sports medicine specialist, loved watching beach volleyball when the Association of Volleyball Professionals tour came to her hometown of Chicago. A talented volleyball player herself, she remembers sitting in the stands all day, and once, even got a couple autographs. Years later, Dr. Nur was attending a professional event focused on women’s sports, and the discussion turned to a new professional women’s volleyball league. The general manager and coaching staff  for San Diego’s team, the Mojo, happened to be in attendance, and Dr. Nur took the opportunity to ask them if they needed a team doctor. Flash forward to the Mojo’s inaugural 2024 season, when Dr. Nur officially became the team physician. Click here to read more about Dr. Nur and how she incorporates lessons she learned on the court into her practice. 

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