Featured articles
Food & Drink
Food News
Food & Drink
Featured articles
Things to Do
Everything SD
Everything SD
Featured articles
Things to Do
Things to Do
Things to Do
Featured articles
podcast-ep
podcast-ep
podcast-ep
Featured articles
Features
Features
Features
Featured articles
Partner content
Food & Drink
Partner content
Ready to know more about San Diego?
SubscribeReady to know more about San Diego?
Quimérico Café brings its chilaquiles, matcha pancakes, and breakfast burritos stateside this July
Food critic Troy Johnson finally admitted it—San Diego is a brunch town.
The city’s early-to-mid morning dining scene is, to use a technical term, redonkulous. We’ve got killer breakfast sandwiches. Our Bloody Mary game is next-level. Even hotels are leaving sad breakfast buffets behind and bringing the heat to brunch. And next month, Encinitas will add another jewel to its brunch crown, when Tijuana-based Quimérico Café brings their brand of breakfast decadence to the United States for the first time.
Diego González opened Quimérico in Tijuana in 2019, expanding to two locations in the Marrón and Palmas neighborhoods. Both specialize in coffee and breakfast items like chilaquiles, matcha pancakes, avocado toast, and breakfast burritos, plus some more lunch-leaning items like soups, salads, and sandwiches.
González points to its banana bacon French toast as a particular favorite that’s “smoky, sticky, sweet, and indulgent, yet balanced with a savory edge,” as well as the three versions of chilaquiles—red, green, and mole, “each one telling a different story of Mexican heritage with a contemporary twist.”
The name Quimérico comes from the word “quimera,” which he defines as “that which only exists in the imagination.” It’s that same sort of playful twist that he says exists at the heart of the cafe’s intention, and what they hope to bring to Encinitas. “We chose Encinitas not just for its coastal beauty, but because of its values [of] community, creativity, and consciousness,” he says.
The cafe is working with a San Diego-based consulting company, Tyche Food & Beverage Consulting, to navigate the cross-border expansion—not an easy task, especially in today’s political climate. But it’s one Tyche co-founder Renata Vázquez is confident they can translate to a US audience.
“At Quimérico, the food looks like art, but it’s made to nourish,” she promises. “Every flavor tells a story—of roots, of reinvention, of what happens when we let imagination lead the kitchen.”
Quimérico Café opens mid-July at 345 S, Coast Hwy 101, Suite J in Encinitas.

For years, San Diego’s bulging-at-the-seams beer scene hardly had room for more homegrown breweries, much less newcomers from outside the county. But as the industry’s trajectory has self-corrected (meaning, slowed to a sustainable pace), a few out-of-towners have quietly begun to put down roots in the Capital of Craft. Green Cheek Beer Company from Orange took over the former Bagby Beer location, Brewjeria Company from Pico Rivera opened in Chula Vista, Villains Brewing from Anaheim bought Half Door Brewing Company’s two-story building in East Village this year, and it looks like another Anaheim brewery is on the way.
Asylum Brewing applied for a license at 2899 University Avenue, which housed both Rouleur Brewing and Black Plague Brewing, the latter of which closed the North Park taproom earlier this year. It’s an interesting phenomenon (and one that San Diego Beer News recently mused about as well), and considering this is the first tiptoe into North Park’s especially saturated scene, something to keep an eye on.

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.