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We partnered with Sony Electronics to tell the stories of the people building San Diego's culture from the ground up
San Diego’s got no culture. San Diego is a tourist town. San Diego is a nice place to retire.
Meanwhile, cranking away under those well-worn clichés, the city’s creative edge is its best-kept secret. San Diego Magazine and Sony Electronics have partnered to tell the stories of the people building that culture from the ground up.
First up: Mike Lynch, founder of San Diego’s Imperfects
“San Diego is a cultural sleeping giant.”
Mike Lynch made a name for himself by finding the crook in the straight line. Born and raised in San Diego, he skated the beach town alleys, surfed his brains out. He rode the same boards we all did. But when you stare at something long enough, you see other potentials. So he set up in garages, strapped on the mask, and remixed the classic shape. His funky, asymmetrical boards looked like mistakes, and rode like a dream.
He called ‘em Imperfects.
Mike’s imperfections grew beyond the board. He tweaked the surf and skate wear (shirts, jackets, pants, you name it). He just opened a showroom in one of the greatest, grittiest beach towns in the country: OB. He shapes and sketches in the back, hangs with new friends up front. It’s a creative space for local culture, created by a local.
This is his story. Shot on Sony FX6 and Alpha 7S III in Ocean Beach.
To learn more about Sony’s WH-1000XM5 Wireless Industry Leading Noise Canceling Headphones, click here.
#SonyCommunity #ShotOnSony
We partnered with Sony Electronics to tell the stories of the people building San Diego's culture from the ground up
San Diego’s got no culture. San Diego is a tourist town. San Diego is a nice place to retire.
Meanwhile cranking away under those well-worn clichés, the city’s creative edge is its best-kept secret. San Diego Magazine and Sony Electronics have partnered to tell the stories of the people building that culture from the ground up.
Episode 2: Iydeen Younis, Photographer
“English is my third language, so I’m not always comfortable expressing myself in words. Photography lets me communicate with everyone.”
Photography as a language, a universal translation. Iydeen Younis knows this well. Her family was relocated to San Diego when she was five years old after their village was destroyed. As a young kid who didn’t speak the language, the camera was how she spoke. She used it to document her family’s new life.
Iydeen’s parents wanted her to become a doctor, a lawyer, something big and stable and safe with some important-looking letters after it. But she felt the need to tell people’s stories, capture rare moments, document good work being done. Now she shoots in kitchens across the city, like @cicciaosteriasd, helping the people of the food and drink culture translate what they’ve created.
This is her story. Stay tuned for more. Shot On Sony FX6 and a7S III cameras at Ciccia Osteria in Barrio Logan.
To learn more about Sony’s Alpha 7 III full-frame hybrid camera, click here. #Shot On Sony #SonyCommunity
At Vi at La Jolla Village, residents don't have to choose between security and adventure, connection and independence. They get all of it.
Today’s seniors are more connected than ever, with a renewed focus on retirement as a time of discovery and enriching experiences. The ultimate reward for a retirement well-earned is the wisdom to appreciate it all, and what better place to enjoy that unique perspective than Vi at La Jolla Village, in the heart of San Diego.
All-access pass to good living.
As a Continuing Care Retirement Community (CCRC), Vi provides access to a connected and fulfilling community while making it easy to plan for future care, should the need ever arise. With a care plan in place, residents enjoy greater financial predictability and long-term value, freeing them to focus on making the most out of retirement.
Resort-style amenities at the epicenter of a cultural hub like San Diego offer a retirement experience unlike any other. Paired with exceptional dining, spacious accommodations and dedicated staff, the best of maintenance-free living is all around. And with the introduction of Vista 360 Well-Being, Vi’s panoramic approach to wellness, there are more ways than ever for residents to access it all.
The harmony of mind, body and community.

The key to longevity is striking the right balance in maintaining an active lifestyle with an active mind in a fulfilling community. With newly renovated community spaces and restaurants, Vista brings a variety of opportunities for residents to elevate their well-being through Vi-exclusive “Signature Experiences.”
Vista Enrich takes an evidence-based approach to brain vitality, keeping residents at the forefront of cognitive health through exergaming (exercising + gaming), nutritional plans and informative workshops. It is also home to The Brain Vitality Studio, an innovative facility dedicated to cognitive fitness that has garnered national recognition.
Vista Discover invites residents into stimulating educational experiences, from chef-led cooking demos and guided wine tastings to lectures at local universities and intimate lectures following cultural outings.
While Vista Enrich focuses on brain health and Vista Discover engages residents intellectually, Vista Explore cultivates a sense of adventure through curated travel and local excursions. But broadening one’s horizons doesn’t always require a plane ticket. One recent event brought a taste of the world right to the community: an onsite “jazz cruise” featuring live music and global cuisine served at a series of themed “ports” all within the community’s own ballroom.
“Location, location, location”

One of the biggest perks of life at Vi at La Jolla Village is its proximity to just about everything. With easy access to transportation and local attractions just steps away, residents can explore and engage with their community at their own pace.
“There are trolley and bus stops within a 5-minute walk that will get you to the beach, UCSD Campus, medical appointments, downtown La Jolla or San Diego, et cetera. We rarely use our car,” said resident Tom Yager.
With the best of San Diego just steps away, residents don’t just live in the city, they live within reach of everything that makes it special.
The best of all worlds.

At Vi at La Jolla Village, retirement isn’t a chapter to slow down; it’s an invitation to discover more. Tailored community experiences created by Vista, paired with the vibrant pulse of San Diego just outside the door, mean that residents don’t have to choose between security and adventure, connection and independence. They get all of it.
This is what an all-access pass to good living looks like: the comforts of an elevated lifestyle, a community built for growth and a city made for discovery – all in one place.
To learn more about Vi at La Jolla Village or for details on available floor plans, visit ViatLaJollaVillage.com/SDM.
San Diego Magazine's Private School Guide 2026
NewBridge School is San Diego’s only school dedicated to the education of students with dyslexia and related learning profiles. For 30 years we have successfully served students with dyslexia, dysgraphia, dyscalculia, receptive/expressive language disorders, ADHD, executive functioning and memory deficits. Students transition successfully into academically rigorous high schools and colleges across the country. Why NewBridge? Training, training, training (plus intensive individualization, and comprehensive program design). All teachers are trained and retrained biennially in Orton-Gillingham, the only approach proven to remediate dyslexia based on Science of Reading research, and complete a year-long training program. Every aspect of our program is designed around our students’ learning styles and needs. Every class is taught by a highly-trained expert, and our Speech/Language and Occupational Therapy teams embed throughout the day. Our multisensory, multi-tiered math program has been developed in conjunction with sister schools and experts across the country. Don’t wait—early intervention is magic!
Enrollment: 100
Grades: K – 8
Tuition: $30,000
Deadline: Rolling
Gender: All-inclusive
Details Nonsectarian
Open House Tours by appointment

12285 Oak Knoll Road • Poway, California 92064
858-679-5744 • [email protected] • thenewbridgeschool.com