In a world where consumer choices carry significant weight, opting for socially conscious businesses has never been more critical. San Diego, known for being diverse, forward-thinking and compassionate, provides the perfect opportunity for exploring why aligning your spending with your values not only benefits the community but also enriches your personal life.
According to a report by the IBM Institute for Business Value, purpose-driven consumers, who choose products and brands based on how well they align to their values, now represent the largest segment (44%) of consumers. In response to this evolving consumer demand for transparency and purpose in business, Better Business Bureau (BBB) identified an opportunity to enhance trust and spotlight businesses doing good in their communities through their new social responsibilityBBB4Good Trustmark.
BBB4Good offers a pathway to make informed decisions about where to spend your money. Its new “purpose-driven” search option allows consumers to seek out businesses additionally aligning their missions with causes. Building upon BBB Accreditation, those that have had their social good initiatives vetted against the BBB4Good Standards are identified on their BBB.org business profiles with the BBB4Good Trustmark along with a description of their impact.
By choosing a BBB4Good verified business, you not only get products and services delivered with integrity, you also support a company dedicated to making a difference.
The power of philanthropic spending
Spending money is a powerful act. Every dollar spent is a vote for the kind of world you want to live in. When you choose to support businesses that prioritize social responsibility, you contribute to a ripple effect that can lead to substantial positive change. Philanthropic spending is especially vital in areas like San Diego, where local businesses are deeply intertwined with the community.
By supporting these businesses, you help create a sustainable and ethical local economy, foster quality job creation and encourage businesses to continue their socially conscious efforts.
BBB4Good: The value of being a purpose-driven business
Being purpose-driven isn’t just good for our community; it’s also good for business. Companies who prioritize social responsibility often enjoy enhanced brand loyalty, increased customer trust, and better employee retention. Purpose-driven businesses are more likely to attract like-minded partners and investors who share their values.
Over the past year, BBB4Good has seen significant interest, with hundreds of businesses in the Greater Arizona and Southern California expressing a desire to join the movement. Of these, a select 30 have met the standards to earn the prestigious BBB4Good Trustmark, including 14 in San Diego County.
For business owners looking to align their operations with a greater purpose and achieve BBB4Good verification, here are five essential tips to get started:
Define Your Purpose: Identify and commit to a cause that resonates with your business values and personal passions. This could range from environmental sustainability to supporting vulnerable populations. A clear purpose will guide your decisions and inspire your team and customers.
Set Actionable Goals: Align your efforts with local partners. Establish clear goals and action plans that demonstrate your commitment to your chosen cause, like donating proceeds, volunteering or being a vocal champion. Partnering with credible organizations can amplify your impact and provide additional resources and support.
Engage Your Stakeholders: Encourage your staff to participate in your social responsibility initiatives. By involving employees, business partners or organizations you work closely with in your purpose-driven efforts, you foster a sense of ownership and motivation that can enhance workplace morale and productivity.
Empower Your Employees: Empower your employees to contribute ideas and initiatives that align with your company’s purpose. Including your employees in these conversations encourages them to share in your commitment to the greater good.
Communicate Your Efforts: Transparently communicate your social responsibility activities to your customers and stakeholders. Use various platforms to share your progress, successes, and challenges. Authentic communication builds trust and encourages others to support your cause.
Setting your course
San Diegians have come together in recent years to create a platform for businesses and nonprofits to collaborate and spark change. This year, Better Business Bureau and BBB4Good are proud to support and host a number of local thought leadership opportunities to gather, share best practices and set a course for success. Join us and let’s get moving, together!
Business For Good Summit on September 25, 2024. Join local professionals, business owners, and nonprofit advocates looking to connect with other values-led organizations, to be inspired to make a difference.
Ignite Your Purpose on October 3, 2024: Discover the transformative power of mission-driven, values-based organizations and the vital role of localism in San Diego. For an intimate and impactful evening, this unique event brings together two outstanding leaders, Bob Dalton, Founder of Sackcloth and Ashes, and Jordan Verdin, Founder of Humanity Showers. Event details coming soon at events.bbbcommunity.org.
Cause Conference on October 23, 2024: Join local businesses and thought leaders looking to cultivate stronger alliances and shared purpose towards making significant positive social change that also increases collective social impact.
Responsible AI Summit: Innovate with Impact with BBB andConscious Capitalism on November 13, 2024: Discover how AI can be a force for good, driving sustainable business growth and fostering a culture of transparency and accountability to enhance your purpose-driven efforts. Event details here.
Conscious Curiosity Podcast: Provides insight and inspiration from San Diego’s CEOs and Founders who bring purpose to their work and are proving business can positively change the communities we work and live in.
The impact of being purpose-driven
San Diego businesses have a unique opportunity to lead by example, showcasing how integrating social responsibility into spending and operational practices can drive positive change.
As consumer expectations continue to evolve, the importance of showcasing purpose-driven businesses through the BBB4Good Trustmark will only help our community grow, making your choices today pivotal for a better tomorrow.
For more information on BBB4Good and to find businesses that align with your values, visit BBB.org/bbb4good. By choosing ethically, you’re not only enhancing your personal journey but also contributing to a community and a world that values integrity, transparency, and social responsibility. Make the conscious choice today and be a part of something greater.
Studio S
JUNE 15, 2026
A Modern Take on Steak
Stake Chophouse & Bar brings contemporary classics and old-school service to the heart of
Coronado
Stake Chophouse & Bar isn’t your average steakhouse. Blue Bridge Hospitality’s Coronado outpost is a modern interpretation of a big-city steakhouse nestled in the heart of the small coastal community. The team at Stake has reimagined the whole steakhouse experience. By prioritizing a seasonal farm-to-table sourcing philosophy, a personalized guest experience, and unique service touches, like a formal steak presentation and a bespoke knife selection process, Stake distinguishes itself in a sea of steakhouses.
Exceptional steaks, including Wagyu from Japan, Australia, and the U.S., and fresh seafood flown in daily form the core of Stake’s culinary identity. The menu features a five-course omakase-style steak experience highlighting house favorites, plus an array of cuts, and classic steakhouse staples—think a wedge salad, baked potato, or pasta carbonara—refined for a contemporary palate without losing their traditional appeal. Stake focuses on seasonal sourcing from the region’s best family farms and specialty purveyors, and incorporates intentionally unexpected touches to create something truly unique.
“I challenge our chefs and myself to take it a step further in sourcing,” says Chef Ronnie Schwandt. “It’s important to us to highlight different farms, unique one-off farms—whether it’s cattle, strawberries, a local fisherman or from anywhere in the United States, we’re always trying to find that niche.”
Beyond the menu, Stake emphasizes outstanding service, says Vinny Spatafore, Director of Hospitality Operations. Staff maintains detailed notes, allowing them to remember guests by name, recall previous orders such as a favorite martini (also memorable for the customer since it’s served in an extra tall, distinctly-shaped glass), and celebrate special occasions like birthdays and anniversaries.
“When you have those points of topic that you remember about a guest, they appreciate that,” he says. “Our servers are really good with that—we have a couple servers who have been here since the beginning and they’ll remember somebody from years ago, their name, their kids’ names, where they live. I’m really thankful to have a great front of house staff.”
Award-winning wines, rare whiskeys, special events, and a complementary black car service that provides transportation for guests throughout Coronado add to Stake’s appeal.
Schwandt stresses that Stake offers more than a meal; they aim to give patrons something unforgettable.
“It starts when you walk up the stairs and are greeted by the hostess—that sets the tone for the night. Then you’re greeted by a server, who may know you by name, and can guide you through the menu and curate as they get to know you,” says Schwandt. “Most people leave kind of blown away; they leave feeling like they just had an experience. That’s the goal, right? Whether you’re serving smash burgers or high-end steak, you want somebody to leave thinking, Wow, that was awesome.”
While glucagon-like peptide-1 (GLP-1) receptor agents have been used to treat Type 2 diabetes for more than 20 years, their recent emergence as weight-loss wonder drugs marked a new frontier in medicine. But their effectiveness has left some patients wondering what to do once they’ve reached their goal. Stopping the medication could mean regaining some, if not all, of the weight. A Scripps Clinic internal medicine physician recently conducted a small study of whether GLP-1 patients who had reached their goal weight could maintain that weight by taking their regularly prescribed injection every other week instead of weekly. Spoiler alert: 30 of 34 patients did. Read more about the study here and what that may mean as pharmaceutical companies roll out oral GLP-1s.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.
The iconic 1,200-acre preserve’s history dates back more than 150 years, evolving from a scrub-filled plot atop a mesa overlooking what’s now Downtown to an urban oasis—the largest of its kind in the country—filled with an array of museums, attractions, gardens, trails, restaurants, and more. Balboa Park is an epic playground where San Diegans and visitors alike can experience the great outdoors just as easily as they can enjoy a world-class performance or explore groundbreaking discoveries.
Tucked away in the Spanish Colonial Revival-style architecture are 18 diverse museums that allow visitors to spend the day learning about, well, anything. A great place to start is the San Diego History Center. Located in the Casa del Balboa building, the museum tells the story of the city’s past, present, and future through photographs and art, clothing and textiles, and interviews with people who witnessed history-making events firsthand. The San Diego Natural History Museum takes visitors even farther back with interactive exhibitions that show what the region was like up to 75 million years ago.
Blast off on a simulated trip to space at the San Diego Air & Space Museum, then check out artifacts from aviation legends, including the Wright brothers, Amelia Earhart, and Buzz Aldrin. Discover new perspectives revolutionizing the science world, learn about an often overlooked but overutilized utility, and exercise your creativity at the Fleet Science Center.
Calling all theater-lovers, Balboa Park has something for you, too. The San Diego Junior Theatre will present their musical take on beloved children’s book A Bad Case of the Stripes from June 26 through July 12. And laugh, cry, and marvel in awe as the pros of The Old Globe perform Kim’s Convenience, the award-winning comedy that inspired the popular series, from May 15 to June 14.
There’s nowhere else in Balboa Park quite like WorldBeat Cultural Center. The institution celebrates African diaspora and indigenous cultures around the world using art, music, dance, and education. The building, a renovated water tower covered in colorful murals, houses a performing arts center, museum, gift shop, cafe, and outdoor classroom.
If you’d like a side of nature with your culture, Balboa Park has you covered there, too. Stroll through the gardens of the Japanese Friendship Garden & Museum, a monument to the relationship between San Diego and its sister city, Yokohama, Japan. Inspired by traditional Japanese design dating back centuries, the 10-acre respite features a living exhibition that showcases plants native to both cities.
If there seems like a lot going on in Balboa Park, it’s because there is. Let theBalboa Park Cultural Partnership be your guide. The organization is the umbrella for 24 of the park’s institutions and offers an Explorer Pass that allows visitors to access multiple museums for one affordable price. The hardest part is picking where to start.
16 Museums, One Pass
Save on admission to San Diego’s top museums with the Balboa Park Explorer Pass. Explore 16 museums of art, science, history and culture across Balboa Park — all with one affordable pass. Choose the option that fits your pace: the Limited Pass (one day for up to four museums), the Parkwide Pass (seven consecutive days of access to all 16 museums) or the Annual Pass (365 days of unlimited exploring).
Looking for an experience-driven gift? Let the museum lover in your life enjoy their favorite museums all year with a Balboa Park Explorer Annual Pass gift voucher.
Bigger experiments, brighter ideas, and boundless curiosity await at the newly reimagined Fleet Science Center. This summer, the Fleet debuts Element 8 Cafe, an expanded theater queuing and concessions space, two new gallery spaces, and, for the first time, a free entrance gallery exploring science in and around San Diego. The transformation marks a new chapter for the Fleet, keeping it a vital, innovative, and accessible science hub for the region. Visitors are invited to explore the experience this summer and connect with the power of science like never before.
Address: 1875 El Prado, San Diego, CA 92101 Website:FleetScience.org Hours: 10 a.m. to 5 p.m. daily Phone: 619-238-1233
Japanese Friendship Garden & Museum
An accredited cultural gem, the Japanese Friendship Garden & Museum brings traditional Japanese garden design to life with koi ponds, curving walkways and layers of greenery. Guests explore bonsai trees, streams and peaceful nooks while taking part in exhibits, educational programs and festivals that illuminate Japanese culture. Situated in the heart of Balboa Park, the garden doubles as a meditative retreat and a dynamic gathering place, welcoming visitors to slow their pace and connect more deeply.
Address: 2215 Pan American Road E, San Diego, CA 92101 Website:Niwa.org Hours: 10 a.m. to 7 p.m. daily; last admission at 6 p.m. Phone: 619-232-2721
The Old Globe
A San Diego summer favorite, The Old Globe invites audiences to experience a beloved local tradition in its outdoor Lowell Davies Festival Theatre.
This summer, the 2026 Shakespeare Festival presents two thrilling tales of power, passion and romance. Measure for Measure, running June 14 through July 12, 2026, is a riveting story of justice and hypocrisy that asks who holds power, who is punished and what it truly means to be virtuous. Much Ado About Nothing, playing Aug. 2–30, 2026, is a classic rom-com packed with schemes, sparks and laughter as opposites attract. Audiences can enjoy both shows for $44.
Address: 1363 Old Globe Way, San Diego, CA 92101 Website:TheOldGlobe.org Hours: Box office open Tuesday–Sunday, 1 p.m. to final curtain Phone: Box office, 619-234-5623
San Diego Air & Space Museum
Aviation and space exploration come to life at the San Diego Air & Space Museum. See an airworthy replica of the Spirit of St. Louis, a Gee Bee racer and historic aircraft from World War I, World War II and the Korean and Vietnam eras. Get up close to the Apollo 9 command module — one of only 11 of its kind in the world — along with Mercury and Gemini capsules, Mission Control and space shuttle simulators, and a selfie spot beside a lunar lander on the moon. Running through 2026, Ripley’s Believe It or Not! brings oddities from around the world to Balboa Park.
Address: 2001 Pan American Plaza, San Diego, CA 92101 Website:SanDiegoAirAndSpace.org Hours: 10 a.m. to 5 p.m. Phone: 619-234-8291
San Diego History Center
History belongs to everyone. At the San Diego History Center, two experiences bring that history to life this summer: America at 250 and the Center for Women’s History. America at 250 traces San Diego’s place in 250 years of U.S. history, while summer programs invite children to learn and explore. The Center for Women’s History amplifies the voices of women whose leadership and creativity have shaped our region.
By understanding our past, we build a more vibrant and inclusive community together. These vital educational experiences are only possible through generous community support. Discover your roots, spark meaningful dialogue, and help keep San Diego’s stories alive for future generations.
Address: 1649 El Prado, Suite 3, San Diego, CA 92101 Website: SanDiegoHistory.org Hours: 10 a.m. to 5 p.m. Wednesday–Sunday Phone: 619-232-6203
San Diego Junior Theatre
Junior Theatre is San Diego’s longest-running youth theatre program, empowering students ages 4 to 18 to explore storytelling, performance, and collaboration in a supportive environment. Through classes, camps, and productions, young artists build confidence, creativity, and lifelong skills onstage and off. Each season features a wide range of opportunities, from introductory experiences to advanced training in acting and musical theatre.
Looking for a summer adventure? Junior Theatre’s Summer Camps deliver dynamic programs for grades K–12, including musical theater intensives, acting academies and immersive JT Studio experiences. It’s a place where imagination truly takes center stage.
Address: 1650 El Prado, Suite 208, San Diego, CA 92101 Website:JuniorTheatre.com Hours: 10 a.m. to 5 p.m. Phone: 619-239-1311
San Diego Natural History Museum (The Nat)
This summer, The Nat is talking trash—literally. Their newest exhibition, Washed Ashore: Art to Save the Sea, features larger‑than‑life marine sculptures made of ocean debris collected from beaches. It invites visitors to explore the impact of plastic pollution and discover ways to take action.
But the experience doesn’t stop at the gallery doors. Friday nights, the exhibition transforms into an ocean-themed “dive bar” during Nat at Night. Select Sundays bring something brand new: a rooftop brunch with sweeping Balboa Park views. Add two new giant-screen films and five floors of nature to explore, and The Nat is shaping up to be one of the season’s must-visit destinations.
Address: 1788 El Prado, San Diego, CA 92101 Website: SDNat.org Hours: 10 a.m. to 5 p.m. daily; 10 a.m. to 11 p.m. Fridays in summer Phone: 619-232-3821
WorldBeat Cultural Center
The WorldBeat Cultural Center is a nonprofit multidisciplinary cultural organization dedicated to promoting, presenting and preserving Indigenous cultures worldwide through music, art, dance, education, sustainability and community programs. WorldBeat elevates multicultural artists, expands opportunities for cultural enrichment and fosters deeper understanding across traditions. WorldBeat offers a holistic cultural experience that inspires pride, unity, connection and belonging for all ages.
Address: 2100 Park Blvd., San Diego, CA 92101 Website:WorldBeatCenter.org Hours: Classes: Monday, Wednesday, Thursday, 6–9 p.m. Exhibits and café: Friday–Sunday, 11 a.m.–6 p.m. Phone: 619-230-1190
Event Calendar
Throughout 2026: Ripley’s Believe It Or Not!
Step into a world of the weird and wonderful at Ripley’s Believe It or Not! at the San Diego Air & Space Museum in Balboa Park. Explore hundreds of bizarre artifacts, interactive displays and unbelievable stories that celebrate the curious and the extraordinary.
Presented in partnership with the San Diego Museum of African American Fine Arts, San Diego’s Lost Neighborhoods uses augmented reality, oral histories, and archival materials to explore communities and residents displaced by redlining, freeway construction, and other discriminatory policies.
Spend a summer night at The Old Globe. The Lowell Davies Festival Theatre stages Measure for Measure (June 14–July 12) and Much Ado About Nothing (Aug. 2–30), offering two unforgettable Shakespeare productions for just $44.
The Old Globe | 1363 Old Globe Way, San Diego, CA 92101
June 8–Aug. 7: Theatre Summer Camps
Summer camps at Junior Theatre spark creativity for grades K–12 with hands-on training, musical theatre intensives, acting academies, and JT Studio experiences.
A museum visit turns into a Sunday Funday with the addition of rooftop brunch, featuring mimosas, bloody Marys, and brunch bites from Wolfish by Wolf in the Woods (June 14, August 9) and Hash House a Go Go (July 12).
Nagashi at the Japanese Friendship Garden & Museum by floating a lantern to honor loved ones who have passed. Stroll merchant booths, enjoy cultural performances in the Inamori Pavilion, and sample food vendors plus a beer and sake garden in the lower garden.
Explore arts, science, history, and culture in the Balboa Park Cultural District with one convenient, affordable Pass. The Balboa Park Explorer Pass is your ticket to up to 16 museums and endless fun! Purchase your pass at BuyMyExplorer.com.
La Gran Terraza, the University of San Diego’s signature restaurant, has been a campus favorite for over 16 years, offering California cuisine with a Mediterranean twist. This summer, its gastropub, O’Toole’s, is open for evening service —perfect for sunset bites and drinks.
At the helm is chef Marbi Becerra, a Culinary Institute of America alum with roots in the US and Mexico. She now leads culinary operations for La Gran Terraza and USD Catering, bringing bold Mediterranean flavors and a fresh perspective.
Try This!
Seared Scallops: With charred broccolini oyster mushrooms corn puree herb cherry tomatoes and chimichurri
Labora Café offers so much more than premium ceremonial-grade matcha; it’s a lifestyle café where people come to feel more energized, inspired, and connected to their community. Labora partners with retailers and lifestyle brands, from local Pilates instructors to Neiman Marcus, so there’s always something new to learn about or browse when you’re here. As for the drinks, whether you’re thinking matcha or Vietnamese coffee with a specialty house-made foam on top, expect a natural pick-me-up, without extra sugars or syrups.
Try This!
Pistachio 54: Pistachio foam layered with a slow drip Viet coffee or Matcha
Labora Café
8055 Clairemont Mesa Boulevard, Suite 101, San Diego, California 92111 858-471-6970 | laboracafe.com | @laborasd
Happy Medium lives in the sweet spot: not too fancy, not too gritty. Think dive bar soul with cocktail bar standards. It’s the kind of place where you can grab a beer and a shot, a fancy cocktail, plus a killer spirits list. The menu includes all the best bar classics along with elevated plates. Some would call it a “happy medium.” With your favorite B-side tracks always playing in the background, Happy Medium is the ultimate neighborhood hangout spot.
Try This!
Lava Flowgroni: Pineapple gin layered with strawberry Campari, banana vermouth and coconut, served over crushed party ice.
Happy Medium
4002 30th Street, San Diego, California 92104 619-310-5642 | happymediumsd.com
