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Things to Do FEBRUARY 14, 2014

Aloha Sunday Supply Co.

The North Park shop that slings sophisticated surf lifestyle goods

Aloha Sunday Supply Co.

Aloha Sunday Supply Co., the North Park shop that slings sophisticated surf lifestyle goods, is expanding with a new outpost in Leucadia and a bigger storefront in North Park, just a block west of its original location. The NP digs offer handsomely packaged Baxter of California apothecary products, Apolis + Aloha Sunday market bags, and Pendleton pieces, as well as the entire Aloha Sunday clothing line. The new Leucadia spot, at just 300 square feet, offers a succinct selection of the same. On the horizon? The arrival of the spring collection and a new speaker series highlighting the creative voices behind favorite brands. 3039 University Avenue, North Park; 1114 North Coast Highway 101, Encinitas

Aloha Sunday Supply Co.

Aloha Sunday Supply Co. Leucadia

Aloha Sunday Supply Co. Leucadia

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Everything SD JULY 30, 2025

The Best of San Diego 2025: Retail

The top local shops and boutiques where you can buy gifts, gear, clothes, décor, and more

The Best of San Diego 2025: Retail
Courtesy of Thread Spun

Best Place to Shop for a Cause

Thread Spun

Much as you’ll want to, you can’t move into Thread Spun, a sustainably minded Encinitas boutique on North Coast Highway. But you can stock up on beautifully made, thoughtfully curated homewares, apparel, accessories, personal care items, and goodies for kids to turn your own abode into the closest approximation, knowing you’re doing good in the process—Thread Spun donates two percent of its sales to charitable causes. Excellent excuse to pick up a seabuckthorn facial serum for yourself when you grab beaded coasters for your bestie’s birthday.

Best Retail Relocation

REI

Every climber’s favorite store just got fresh digs: North County’s REI moved from Encinitas to Carlsbad in the La Costa Town Square in February. The grand-opening ceremony included free camping mugs, activities, and a ribbon-chopping ceremony (starring an axe instead of scissors)—a fitting debut for an adventure-focused outpost in one of America’s outdoorsiest cities. Stop by for anything you might need to live your best life al fresco, whether that means an off-the-grid camping trip or a day at the beach with a reusable water bottle and a nice, new umbrella.

Courtesy of Architectural Salvage

Best Spot to Source Century-Old Doorknobs

Architectural Salvage

Egyptian doors from the Napoleonic era, North Park street lamps from the early 1900s, and 100-year-old Hungarian workbenches are just a few of the eclectic treasures you’ll find at Architectural Salvage. Walking into the home and building materials shop feels like stepping into a real life I Spy book—a world of whimsy packed with storied relics. Formerly located in Little Italy, the beloved store reopened this past November in a new Barrio Logan location. Whether you’re giving an antique a second life or hunting for a hidden gem, this spot delivers surprises you didn’t know your home needed.

Quartyward Wotown San Diego thrift store vendor

Best Source of Rare Star Wars Action Figures

Replay Toys

In February, heaven on earth for toy lovers and collectors—Replay Toys—moved from Ray Street into a newer and larger location on University Avenue in North Park. Mom of two Kim Nabours started selling her kids’ old playthings at the swap meet 14 years ago. Her side hustle turned to a permanent brick-and-mortar where kids can pick out new and used toys and grown-ups can chase down rare collectibles and nostalgic mementos.

Best Store For Spell Ingredients

Datura

Get out your grimoire—North Park’s Datura (named after a lovely but hallucinogenic and potentially deadly f lower) carries everything you need for witchy business: candles and crystals, incense and oils, plus more than 200 different dried herbs and plants. Seeking shatavari for boosting libido? Gentian root for better intuition? Frankincense for warding off the haters? It’s all here.

Interior of San Diego miniatures shop Ms. Peggie's Place

Best Replacements For Your Decade-Old Work Shirts

Uniqlo

People call Uniqlo the “Japanese Gap” for a reason: It’s an affordable, reliable, wildly popular source of wardrobe staples. So, last year, when the first San Diego location opened at Westfield UTC in La Jolla, the 1,000-person crowd that gathered at its grand opening celebration came as no surprise. The store had a ribbon-cutting ceremony, a taiko drum performance, and even Japanese pastries and tea. Now, the beloved store will unveil an outpost at Fashion Valley Mall later this year. Get in line early.

Courtesy of Maxwell’s House of Books

Best Bookshop That’s Old Enough To Drink

Maxwell’s House of Books

Maxwell’s House of Books’ 22-year tenure in La Mesa makes perfect sense once you learn that owner Craig Maxwell’s grandpa Vernon Wahrenbrock ran the iconic Wahrenbrock’s Book House in downtown for more than seven decades. Maxwell’s packed used book emporium stocks rare editions and budget-friendly finds alike across genres. While you’re digging for your next read, don’t forget to say hi to the shop’s most esteemed bibliophile: its chubby resident cat.

Best Rose-Scented Ode

David’s Daughter

A surefire way to brighten a loved one’s day? Flowers—especially ones as thoughtful and artfully arranged as the bouquets at David’s Daughter in North Park. Owner Chandler Rossi named the chic, welcoming shop in memory of her father, a fellow florist and lifelong inspiration. Offering custom or premade arrangements, floral subscriptions, cute knick-knacks, and collaborative workshops like Pilates & Petals, David’s Daughter purveys everything you need to express sympathy, say thank you to a devoted family member, or help a new romance bloom.

Best New Obsession For Budding Designers

Fringe Fabrics

Guides JUNE 10, 2025 (Updated Aug 8, 2023)

San Diego Neighborhood Guide: North Park

Where to visit, shop, and play in this seriously hip community

San Diego Neighborhood Guide: North Park
Courtesy of North Park Main Street

Edgy boutiques and thought-provoking art are just some of the reasons to visit North Park. Known as San Diego’s hipster neighborhood, this little section of the city is filled with great places to see and experience. Save this handy North Park guide for the next time you’re in the area:

Exterior of San Diego music and concert venue The North Park Observatory
Courtesy of Live Nation

Things to Do in North Park

North Park Observatory

The North Park Observatory is a beautiful, restored 1939 theater that hosts live music (plus the occasional theater show or live podcast recording). The venue is a mosh pit mecca, so don close-toed shoes when stopping by to see bands.

2891 University Avenue

San Diego live music bar The Casbah featuring a local band performing on stage

Juniper Canyon Trail

Juniper Canyon Trail is a hub of hiking, biking, birdwatching, and rock-climbing. If you’re on foot, plan for about two-and-a-half hours of trekking to complete the loop. Bring water, but leave four-legged friends at home—no dogs are allowed on the trail.

3331 Nutmeg Street

North Park Mini Park

Located behind the Observatory Theater, the mini park plays host to a variety of events through the year for locals to enjoy. From live music to vegan and vintage markets, the space is the epicenter of community gatherings in the neighborhood.

3812 29th Street

Vegan Food Pop-Up 

Every second Saturday of the month, vendors from San Diego, Los Angeles, and Orange County join together at the North County Mini Park to put on the North Park Vegan Food Pop-Up. The market features a variety of plant-based bites from over 60 different vendors and a live DJ. 

3812 29th Street

Queen Bee’s Art & Cultural Center

Queen Bee’s is home to an eclectic lineup of events, from pro wrestling and concerts with local musicians to poetry slams and dance classes. Recurring happenings include bimonthly open mics and weekly Sunday salsa nights.

3925 Ohio Street

North Park Thursday Market

Look out for tons of tables packed with fresh produce, homemade baked goods, and local products at the Thursday farmers market. Also slinging gift-worthy picks from small businesses and some tasty prepared food, the market is located right outside the Observatory on North Park Way.

3000 North Park Way

North Park Recreation Center

Looking to learn a new skill or meet some friends (or just get your little ones out of the house for the day)? Head over to North Park’s Recreation Center. It offers ceramic classes, sports leagues, kids’ camps and cooking lessons, and movies in the park.

4044 Idaho Street

Mural Walk

North Park is one of San Diego’s most colorful neighborhoods, thanks to vibrant murals decorating walls and buildings throughout the area. Use North Park’s Mural Guide to scout out a route to spot all your favorites, shopping local stores along the way.

Lips San Diego

The only West Coast location of the iconic New York drag club, Lips San Diego hosts fabulous dinner shows Tuesday through Sunday, plus raucous “gospel” drag brunches on Sundays.

3036 El Cajon Boulevard

Switzer Canyon

Head to Switzer Canyon if you’re looking for a hike with a little less mileage. Acting as the border between North and South Park, this 25-minute jaunt typically includes great views of San Diego’s native birds.

2800 Maple Street

Interior of San Diego bookstore in North Park, Verbatim Books
Courtesy of Verbatim Books

North Park Shops & Boutiques

Verbatim Books

Hit Verbatim Books, a local rare and used bookstore, to peruse thousands of hardcovers and paperbacks. We love the zine corner with eclectic, independently published booklets and comics. The shop also regularly hosts readings and workshops.

3793 30th Street

Interior of San Diego Independent local bookstore Verbatim Books in North Park

Pigment

Glamorous bath products, stylish sunglasses, cool bar-cart accessories—Pigment has beautiful and trendy home and gift items. You can personalize a plant for your space at the succulent-potting station.

3801 30th Street

Artelexia

Artelexia founder Elexia de la Parra sources home- and kitchenware, packaged foods, colorful gifts, and more from Mexico for her vibrant North Park boutique. Check the website for curated shopping guides with themes like “Bachelorette Party” and “Pedro Pascal” (yes, this is purely products that feature the hunky Chilean-American actor).

3803 Ray Street

Casa Palma Dulce

If Artelexia is a nonstop party, Casa Palma Dulce—one of the shop’s two sister stores, along with kitchen-centric vendor Casa y Cocina—is its introverted, self-care-focused sibling. You’ll find everything you need for a perfect night in here: loungewear, tea leaves, bath soaks, skincare, and sage bundles to cleanse your space.

3830 Ray Street, Suite B

Day to Day Vintage

Constantly on the hunt for the perfect graphic tee? Day to Day Vintage is a local favorite for streetwear fans searching for sustainable options. Pick up pre-owned clothes from brands like Levi’s and Nike and check out the thrift market that the store hosts every third Saturday of the month.

3063 University Avenue

Skin Habit

Skin Habit focuses on personalized facial treatments that target your skin goals—while taking the sticker shock out of your spa day. A 50-minute facial will run you one Benjamin, and 30-minute refreshes cost just under 60 bucks. 

3570 30th Street

The Girl Can’t Help It

Originally established 25 years ago in London and re-opened in North Park, The Girl Can’t Help It features pre-loved fashion for all genders. The shop is packed with picks from the 1930s to the ’60s—picture sharp suits, swingy dresses, and even filmy vintage sleepwear.

3806 Grim Avenue

Overload

If you are on the move and looking for a place that can keep up with you, skate shop Overload has you covered on all of your skating needs—from colorful decks and durable helmets to funky footwear and fanny packs.

3827 30th Street

The Original Paw Pleasers

The Original Paw Pleasers specialize in housemade cakes, ice cream, and cookies just for your pet. Your furry friend’s sweet treat can be decorated for any kind of occasion—celebrate summer with a sun-shaped cookie or manifest a home team win with a Padres cake.

2818 University Avenue

Red Brontosaurus Records

Buy, sell, and trade vinyl at Red Brontosaurus Records. The music shop maintains an especially comprehensive collection of punk rock albums and also vends retro video games and consoles. Look out for in-house events in a wide array of genres, like a local and niche version of NPR‘s Tiny Desk Concerts.

3044 North Park Way

David’s Daughter

Named in homage to founder Chandler Rossi’s late father David, David’s Daughter sells flowers and bouquets and gift shop items such as shirts, candles, and mugs. Additionally, the shop hosts workshops where participants can learn the art of floral arrangement. 

3758 30th Street

Tablespoon

The food-focused sister to cocktail supply store Collins & Coupe, Tablespoon sells local food and snacks to the North Park community. Expect tinned fish, ramen, a slew of different nut butters, and other unique provisions, plus other kitchen items such as cookbooks and gadgets. 

2878 El Cajon Boulevard, Suite 101

The Gold Dust Collective

Founded by two San Diego artists, The Gold Dust Collective sells a collection of curated vintage pieces, handmade jewelry and hats, quirky taxidermy, tongue-in-cheek home décor, and other beauties and oddities. 

3824 Ray Street

Replay Toys 

Replay Toys Boutique vends pre-owned, collectible, and vintage toys. Stuffed wall-to-wall with G.I. Joes, My Little Pony figures, Barbies, Star Wars action figures, plushies, classic games, bouncy balls, and a whole lot else, the store recently moved into a new spot with more room for fun.

2948 University Avenue

Shop Good

Chronic health issues prompted Shop Good founder Leah Kirpalani to swap all her personal care products for naturally derived formulas—then launch a beauty and wellness store that helps others easily do the same. In addition to shopping makeup, skincare, and more from brands like Ilia and OSEA, visitors can book holistic aesthetic treatments.

3027 University Avenue 

Revival Vintage Eyewear

Experience visions of the past at Revival Vintage Eyewear, which vends pre-loved sunglasses and eyeglasses from the 1960s through the ’90s. Pick out your retro frames, then customize ’em with a prescription from the in-house optometrist or a protective tint in your preferred color.

3821 Ray Street

Whips n Furs 

Whips n Furs is an all-year costume shop with a broad variety of masks, costumes, vintage clothing, and more. Whether you’re renting or buying, Whips n Furs can keep you fitted for any occasion requiring you to arrive incognito. 

3784 30th Street

Joon

A stylish gift boutique with a focus on woman- and BIPOC-owned brands, Joon is where you can shop for your most fashionable friend (an edgy bag charm and some cuticle oil), both your parents (perhaps a steel toolbox for Dad and gorgeous glassware for Mom), and your toddler niece (a few board books about the countries you’ll visit together someday) all in one go.

3992 30th Street 

Purrgatory

While Purrgatory does sell some items for pets, such as collars and food bowls, this shop’s target audience is proud cat people. From cat-printed potholders to kitty-centric socks, Purrgatory has an item to replace any of your regular, boring, non-cat-themed household items.

2879 University Avenue

Food & Drink FEBRUARY 8, 2024

First Look: Finca

The new wine shop and tapas-style restaurant opens in North Park featuring Spanish and California small-grower selections

First Look: Finca
Photo Credit: James Tran

Sometimes, a restaurant opens and you don’t even need to experience it to know you’re going to love it. That’s how I feel about Finca, which opened in North Park yesterday.

The love affair started a few weeks ago, when I visited the space after it was nearly completed. One of its owners, Dan Valerino, invited me in because he knows I like to creative dishes in a convivial setting with excellent, somewhat hard-to-find wines from the Iberian peninsula and impeccable service. Basically, we both like dining in Europe. 

Finca wine, North Park
Photo Credit: James Tran

That vibe is what he and his crew seeks to emulate with Finca. “The style of eating is about giving the power back to the guest,” Valerino says. “You can order a couple of things at a time and not need to plan out your whole meal because you can trust the kitchen to get things to you fast.”

In other words, it’s designed to be social. Not a “shared plates” experience that benefits the kitchen more than the guests, but a genuine Spanish-style tapas set-up, with a top-notch kitchen firing off dishes as orders come in. The way this kind of dining is meant to be.

And speaking of those wines, I also sampled some of Finca’s excellent list of 100-or-so bottles, which are rooted in Spanish and California small-grower selections. Valerino and I share a particular love for red wines from Catalonia’s mountainous Priorat region—there are plenty of shining examples on hand. 

Finca wine, North Park
Photo Credit: James Tran

He’s also a leading voice on organic, biodynamic, and sustainable wines, so expect plenty of bottles in that vein. There’s also an impressive sherry section, as well as beer, cider, and vermouth. “We remain dedicated to making sure San Diegans have a place to drink vermouth on the rocks,” Valerino told me during my visit, echoing a deep belief I also share.

Another one of the reasons I’m so jazzed about this opening is because of the folks behind it, who I have known for years (and whose kitchens I’ve also enjoyed dining in). Finca is helmed by partners Valerino and chef Joe Bower, along with seasoned restaurateur Ricardo Dondisch. Valerino and Bower first connected during their time at Juniper & Ivy, where Valerino served as general manager and Bower as sous chef. 

They’ve been locked ever since, with stints at the now-closed The Hake in La Jolla. They’re true pros who are obsessed with hospitality, which Valerino says has been sorely lacking since Covid. Both he and Bower were emphatic that bringing hospitality “back,” so to speak, will be a cornerstone of the Finca experience.

Finca wine, north park
Photo Credit: James Tran

In the kitchen, Chef Bower created a menu with a selection of market-driven, California-inspired tapas at an accessible price point intended to complement Spain’s drinking culture. Dishes include Nashville Peanuts with chicken salt, chicken skin and spicy oil; Patatas Bravas with California pepper, jalapeño cream, garden herbs and roasted garlic cloves; Pork Belly & Cocoa Nibs with grilled banana and sourdough; Surf and Turf Toast with carpaccio of beef, shrimp sausage, horseradish and lemon aioli; and Fried Chicken & Caviar with crème fraîche dressing and ranch herbs. 

In addition to dinner and drinks service, the roughly 3,000-square-foot Finca also features a bottle shop that will host a wine club in the future. The entire space is anchored by an open kitchen and wrap-around, illuminated 14-seat bar. Expansive ceilings offset floor-to-ceiling windows; the industrial space gives way to warmth via a color palette of burnt orange and amber hues, aqua and a variety of golden and wood accents. 

Finca wine, North Park
Photo Credit: James Tran

Art by Patrick Bower (Joe’s brother) and Gabriela Dondisch (Ricardo’s wife) adorns the walls and the setting is completed by mismatched vintage serving ware, including ice buckets, plates and glasses scattered throughout. Outside, there are also 16 patio seats.

Finca is located at 3066 North Park Way, San Diego, CA 92104. Restaurant operating hours will be from 5:00 p.m. to 10:00 p.m. on weeknights and from 5:00 p.m. to 11:00 p.m. on weekends while the bottle shop will open at noon shortly after Finca’s opening.

Jackie is a long-time freelance journalist covering cannabis, food/restaurants, travel, labor, wine, spirits, arts & culture, design, and other topics. Her work has been selected twice for Best American Travel Writing, and she has won a variety of national and local awards for her writing and reporting.

Studio S JULY 25, 2026

These San Diego Companies Are Driving the Region’s Next Wave of Growth

This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond

These San Diego Companies Are Driving the Region’s Next Wave of Growth
Matt Furman Photography

Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.

Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.

Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.

“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Matt Furman Photography

Building the Infrastructure Behind Clean Energy

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”

The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.

Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Developing Medicine One Patient at a Time

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.

CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.

Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”

She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

Powering San Diego’s Special Celebrations

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.

“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”

Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Matt Furman Photography
Matt Furman Photography

Growing a Beach-Town Brand into a National Business

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.

Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.

“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.

“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”

Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

Matt Furman Photography

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Food & Drink JUNE 30, 2023

Top Chef Phillip Esteban Shares His Favorite SD Hot Spots

The force behind local haunts such as White Rice calls out his most-frequented restaurants and shops

Top Chef Phillip Esteban Shares His Favorite SD Hot Spots
Courtesy of Mostra Coffee
Mostra Coffee

Mostra Coffee

Courtesy of Mostra Coffee

Chef Phillip Esteban, former research and development chef for Consortium Holdings and proprietor of White Rice Bodega, Wildflour Delicatessen, and Weapon Ramen (plus a few other creative ventures all over town), never seems to slow down. On July 15, he’ll be opening White Rice Morena in Linda Vista, quickly followed by Wildflour in Liberty Station around September.

So when we asked him where he spends his free time, the San Diego native made sure we knew not to expect white tablecloths or stuffy atmospheres.

“These are places that I normally dine on a regular basis,” says Esteban. “As much as I love big name restaurants, big name chefs, and will frequent them, this [list] is a ‘if you go here, you’ll probably see me’ situation.”

If you’re looking for recommendations on where to unwind, chow down, and drink up in San Diego—according to a chef—Esteban knows just where to send you (leave your pearls at home). Here’s what he had to say, in his own words:


TJ Oyster Bar

TJ Oyster Bar

Courtesy of TJ Oyster Bar

TJ Oyster Bar

Order: Fried Fish Tacos 

I’ve been going to TJ Oyster Bar since I was in high school. I remember as a kid, we would go play golf across the street at Bonita Golf Course. It’s down the street from my aunt’s house, where I would spend a lot of time in summers with my cousin.

We’d go play golf and then we’d go over to the original store. It has maybe 15 seats tops. Everything on the menu is good, but they’re really known for their fried fish tacos. Fresh ingredients—you can watch them fry it fresh in front of you—good tortillas, good sauce. It’s just nostalgia for me.

4246 Bonita Road, Bonita (additional locations in Bonita and Chula Vista)

Juan Jasper

Known For: Rotating Dinners & Wine

It’s also very small, probably 12 seats in total. Juan Jasper is one of those neighborhood spots. It’s the same owners as next door’s Sepulveda Meats, and it’s like this little French bistro where the menu is written in chalk, or the specials are, at least. They have maybe 10 items that are constantly rotating. It’s fun! You never have to get the same thing twice.

1216 28th Street, Golden Hill

Longplay HiFi, coffee highball

Longplay HiFi, coffee highball

Photo Credit: @jay.villa

Longplay HiFi

Order: Coffee Highball

I love Longplay HiFi. I’ve known Gibrán for a few years. Frankly, he was the first one to bring the vinyl listening bar scene and energy to San Diego. He did it in his way and his style, which is very true to form for the jazz kissa model, and having been to jazz kissas in Japan, it’s very reminiscent of that. It’s the first, and most authentic vinyl listening bar experience.

2547 Imperial Ave., Suite B, Sherman Heights

J & Tony’s

Order: Any Cocktail

Obviously, coming from CH and loving their spots, I didn’t want to go the route of selecting the next beautiful, amazing thing, but they have such a big impact on the city. One of their most low-key spots, and actually my favorite of the whole company, is J & Tony’s. They make my favorite cocktail, a variation on a Manhattan, and it’s just amazing. It came off the menu, but I’m sure a lot of other people ask for it.

631 Ninth Ave., East Village

Monarch

Request: Chris Provo, Barber

I wanted to add a lifestyle feel to this list, and Chris has been cutting my hair for 10 years plus. When I was at Consortium, there were 700 people who worked there when I was the R&D chef going around, and everyone would ask where I got my hair cut. I’d just send them to Monarch. Great friend and great barber.

485 Tenth Ave., East Village

Taisho

Taisho

Courtesy of Taisho

Taisho

Order: Yakitori

Taisho is like the Asian version of CH. They have a group of their own within Convoy, and Taisho’s yakitori is the highest level. The guys prep all the meat skewers at one location, but Taisho gets the best cuts. It’s small and quaint, and the two chefs are there all the time. The quality is the highest.

Around March, they have firefly squid, which is amazing. Year-round, I get the chicken teba, the wing, and I love the black miso cod. They have an amazing selection of sake as well.

5185 Clairemont Mesa Blvd., Kearny Mesa

Mostra Coffee

Mostra Coffee

Courtesy of Mostra Coffee

Mostra Coffee

Order: Choconana Cold Brew

The head roaster, Mike Arquines, is actually a chef by trade. We opened The Cork & Craft in Rancho Bernardo back in 2013 together. He was the executive chef and I was the chef de cuisine. He left shortly after we opened to focus on being the head roaster and co-owner for Mostra.

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Shopping
Things to Do FEBRUARY 9, 2023

9 Things to Do in San Diego This Weekend: February 9–12

Attend the opening event of Bread and Salt Gallery’s newest exhibition, enjoy an intimate Valentine’s Day concert, and shop local in Liberty Station

9 Things to Do in San Diego This Weekend: February 9–12
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February 9

GloRilla

Fresh off an appearance at the Grammy Awards as part of the hip-hop 50th anniversary tribute performance this past Sunday, Memphis-based emcee GloRilla is taking her talents to the House of Blues in San Diego. Before the rapper’s recent collaboration with Cardi B, “Tomorrow 2,” reached the Top 10 on the Billboard charts, her viral song “F.N.F. (Let’s Go)” turned her into a burgeoning rap superstar seemingly overnight. | 1055 Fifth Avenue, Downtown

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February 10

A Vintage Valentine’s Concert with Gregory Page

Get in the mood for Valentine’s Day with an intimate performance full of original music from artist Gregory Page at the Coronado Public Library at 1 p.m. this Friday. Winner of the 2021 San Diego Music Award for Best Album of the Year, Page is a seasoned performer with an ever-growing discography of timeless songs about love. His skillful guitar playing, deeply romantic lyrics, and velvety vocals will be on full display. Seats are first come, first serve, so register ahead of time to secure a spot at the show. | 640 Orange Avenue, Coronado

February 11

City Heights Multi-Cultural Festival of Love

Enjoy a free, family-friendly festival promoting diversity, solidarity, and love at Officer Jeremy Henwood Memorial Park in City Heights this Saturday. There will be more than 25 booths representing community non-profit organizations like La Maestra Clinic and Ocean Discovery Institute, as well as several cultural performances from Drummers Without Borders, the San Diego Ballet, Fern Street Circus, and more. | 4455 Wightman Street, City Heights

Sofie Ramos: “Life Raft”

Rising artist Sofie Ramos’ newest solo exhibition “Life Raft” is opening at Bread and Salt Gallery this Saturday from 5 to 8 p.m. Ramos employs everyday objects like laundry, shoes, and furniture, crafting them into grouped sculptures using geometric patterns and shapes. As with her other works, expect “Life Raft” to be an example of how art can transform the ordinary into something extraordinary. | 1955 Julian Avenue, Logan Heights

Vista Makers Market & Bar Hop

Shop from dozens of vendors offering handmade goods like jewelry, home decor, art, and more and enjoy suds from a handful of breweries all located on Keystone Way. More than 40 sellers will set up shop at Dogleg Brewing, Eppig Brewing, and Helia Brewing. Taking place from 12 to 5 p.m. this Saturday, the Makers Market and Bar Hop is free to attend. | 1347 Keystone Way, Vista

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Kodo

Japanese taiko drumming ensemble Kodo presents their newest touring production “Tsuzumi” at the Balboa Theatre this Saturday from 7:30 p.m. to 9:30 p.m. Kodo (meaning “heartbeat”) has been instrumental in the further development of Japan’s performing arts and has had the honor of performing at the Nobel Peace Prize Concert in 2001, at the 2002 FIFA World Cup in Japan, and in a total of 53 countries around the globe. The drummers will play selections from their four-decade-long history alongside new compositions. | 868 Fourth Avenue, Downtown

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Lovers + Friends

Enjoy a Galentines-themed pop-up market put on by Shop Moniker and Bourdon this Saturday from 12 to 3 p.m. at Moniker General in Liberty Station. The $50 ticket entry includes a glass of wine courtesy of Bourdon, access to several food, art, and lifestyle vendors, and a curated swag bag (which includes discounts to several local businesses) upon arrival. | 2860 Sims Road, Point Loma

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February 11-12

Black Com!x Day

This two-day event at the WorldBeat Cultural Center recognizes the work of the many Black writers and artists who have been instrumental in creating legendary characters like Spider-Man, Black Panther, Batman, and Blade. There will be a special focus on Black-owned businesses and publications in the comic sphere, and the free celebration will include cosplay, games, music, and more. There will also be two special panels featuring some of the comic book and film industry’s most prolific Black creators. | 2100 Park Boulevard, Balboa Park

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February 12

Cardiff Kook Run

Start off your Super Bowl Sunday with a feat of endurance at the 2023 Cardiff Kook Run. The race will take runners from the “Encinitas” sign on Highway 101 on a loop past the iconic Cardiff Kook statue (officially named Magic Carpet Ride) and above several scenic surf breaks before heading towards Cardiff State Beach. The run will also feature a Super Bowl-themed costume contest with a handful of categories, including best football-themed costume and best “kook”-inspired ensemble. | 505 S Coast Highway 101, Encinitas

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Partner Content JULY 21, 2026

You….Elevated: San Diego Magazine’s Guide to Aesthetics 2026

San Diego aesthetic medicine providers help you look—and feel—your best

You….Elevated: San Diego Magazine’s Guide to Aesthetics 2026
SDM-SS_ AestheticProcedures_2026

San Diego is home to world-class aestheticians, plastic surgeons, and dermatologists who can help turn back the hands of time and revitalize tired, damaged skin. Enhancing your look is a spectrum. Treatments range from noninvasive procedures like lasers or injectables to the big guns, like a deep-plane facelift—many with better results and less downtime than ever thanks to advanced techniques and technology. Whether you’re a Botox beginner or an aesthetic medical care veteran, San Diego aestheticians and aesthetic medicine providers can help you look and feel like the best version of yourself.

Changes Plastic Surgery & Spa

Changes Plastic Surgery & Spa is San Diego’s premier destination for aesthetic surgery, led by world-renowned plastic surgeon Dr. Michael Rossi. Celebrated for his artistry, precision, and natural-looking results, Dr. Rossi is known for creating customized Mommy Makeovers that help women restore confidence and reclaim their bodies after pregnancy. His expertise also extends to comprehensive post-weight loss body contouring, addressing excess skin and skin laxity with sophisticated surgical techniques tailored to each patient’s unique anatomy and goals. From breast and body rejuvenation to deep plane facelifts and eyelid surgery, every treatment plan reflects Dr. Rossi’s commitment to surgical excellence, personalized care, and transformative results that look as beautiful as they feel.

Cosmetic Laser Dermatology

At Cosmetic Laser Dermatology, the board-certified, internationally acclaimed team has the power to erase 10+ years of aging in a single treatment. The center’s 60+ laser, light, and energy devices do it all—refining texture and tone, calming acne, minimizing pores, and erasing that ill-advised spring break tattoo of yesteryear. Their dermatologists take it further by stacking multiple devices in one session for synergistic results—the philosophy behind their signature Take5 and Take10 treatments, the latter capable of removing a decade-plus of aging in just one visit. Add a full suite of injectables, body sculpting, and vein treatments for every skin type and tone, and it’s no wonder the practice’s medical director was named the #1 cosmetic dermatologist in America by Newsweek two years running.

Cultivé Medical Aesthetic

If it’s subtle, lasting results you’re after, Cultivé Medical Aesthetics has you covered. Cultivé purposely combines aesthetics and wellness. The Bankers Hill practice offers a full menu of services designed to improve skin health and support the three pillars of aesthetic aging: skin tone and texture, volume loss, and laxity. Cultivé offers a wide range of aesthetic treatments, including collagen boosting powerhouse Morpheus8, biostimulators like Sculptra and Radiesse, PRP therapy, laser hair removal, VI peels, and regenerative skincare treatments. They also provide wellness-focused services such as hormone replacement therapy, IV therapy, and medical weight management programs.

Starlite Aesthetics and Wellness 

Starlite Aesthetics and Wellness focuses on enhancing natural beauty through science-backed treatments tailored to each client’s goals. Michelle Langston, MSN, APRN, FNP-BC, founded Starlite on the principle that aesthetic medicine should be precise, personal, and rooted in wellness. The boutique aesthetic practice in La Jolla combines modern medical aesthetics with holistic wellness principles for refined results personalized to each patient. Langston has spent more than a decade honing her skills in advanced injectables, regenerative therapies, and anti-aging care. Starlite offers regenerative therapies rooted in science, promoting skin rejuvenation using a multiple modality approach. Service offerings include RF microneedling, wrinkle relaxers, facial balancing and more.


The “It” List

In the rapidly advancing field of aesthetic medicine, it can be hard to tell what’s worth the hype. Here are some of the latest, most advanced, and most popular options out there.

Morpheus8: This combination of microneedling and radiofrequency (RF) energy activates your skin’s own collagen and elastin without the downtime associated with some
laser treatments. It can be used to reduce wrinkles, tighten skin, improve skin tone, contour the jawline, and minimize acne scars.

Exosome Therapy: This cutting-edge treatment uses protein-packed nanoparticles to trigger repair and rejuvenation at the cellular level. Often used post-microneedling or lasers, exosomes penetrate deep into the skin to stimulate collagen production.

Post-GLP-1 Skin Removal: Rapid fat loss prompted by GLP-1 medications, including semaglutide, tirzepatide, and retatrutide, can leave users with sagging skin. Skilled surgeons can remove excess skin and reshape the figure.

Treatment Stacking: Sometimes it’s the more the merrier when it comes to aesthetic procedures. Combining multiple non-surgical treatments in a single session allows users to address several issues efficiently, with less downtime.

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