Shady Baby

SD-based sunglass company Ro.Sham.Bo Baby is making sure that even our littlest San Diegans cruise the outdoors in style. Most UV damage occurs during childhood, and babies are especially at risk due to their undeveloped corneas. These dark lenses protect them by blocking 100 percent of UVA/UVB rays. The company is the brainchild of Pacific Beach residents Scott and Julia Morris, who were inspired by their daughter, Avery. The frames are all BPA-free, and come in a variety of bright throwback styles like the Bueller, Kelly Kapowski, and Breakfast @ Tiff’s. Hello, hipster baby! $25, roshambobaby.com

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Shady Baby