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Shop Girl

Consider us among the more than 25,000 Instragrammers obsessed with artist, blogger, and new boutique owner Kelli Murray's style (@kelli_murray). Here are a few of her must-haves, from floppy hats to kids' wear. Prepare to swoon.
Shop Girl

Kelli Murray

Photo by Stone Crandall

Neighborhood: Encinitas

Age: 28

Latest project:

Opening Lone Flag, a store in Flower Hill Promenade that she co-owns with husband Sam Larson.


After graduating from the Fashion Institute of Design & Merchandising, Kelli worked as the head designer for San Diego-based clothing company Jedidiah.

Personal style:

“Vintage paired with something new; feminine meets masculine.”

Fashion philosophy:

“If you look and feel good, you’ll probably feel better about yourself. Also, think about balance when dressing. If your top is oversized, wear a skinny pant, and if you’re going to wear a full skirt, make sure your top is fitted.”

Her Favorite Things

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