Shop Girl

Kelli Murray

Photo by Stone Crandall

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Neighborhood: Encinitas

Age: 28

Latest project:

Opening Lone Flag, a store in Flower Hill Promenade that she co-owns with husband Sam Larson.

Background:

After graduating from the Fashion Institute of Design & Merchandising, Kelli worked as the head designer for San Diego-based clothing company Jedidiah.

Personal style:

“Vintage paired with something new; feminine meets masculine.”

Fashion philosophy:

“If you look and feel good, you’ll probably feel better about yourself. Also, think about balance when dressing. If your top is oversized, wear a skinny pant, and if you’re going to wear a full skirt, make sure your top is fitted.”

Her Favorite Things