Summertime in San Diego may bring about blue skies and sun-drenched days, but it doesn’t stop there. There’s also the top-notch concerts, tasting events and wallet-friendly fixtures that make this season feel extra special. Fans of contemporary and classical music can check out performances by the San Diego Symphony Orchestra, the Beach Boys and Kool & The Gang at The Rady Shell or the annual Mainly Mozart All-Star Orchestra Festival in La Jolla. Local gourmands can sign up for a spot at our Omakase Open, indulge in cold desserts at Scoop San Diego or journey across a two-mile stretch of good eats during the Taste of Adams Avenue. As for free events, there’s a new edition of San Diego Made: LIVE at San Diego Made Factory, the Pride Party at Museum of Us and the return of the Ocean Beach Street Fair & Chili Cook-Off.
Japanese omakase dining is an artform built on trust, in patrons allowing their chef to entirely curate their meal. That’s why, this Thursday from 6-9 p.m., San Diego Magazine is gathering the city’s finest sushi and omakase chefs to showcase their skills during the21-plus Omakase Open at JULEP. Guests can enjoy live music, all you can eat food and drink, plus the chance to converse with local culinary masterminds and decide on the night’s best bites, all while supporting the Convoy Pan Asian Cultural and Businesses Innovation District. General admission ($85) is full up, but join the waitlist in case more tickets become available.
From University Heights to Kensington and the unique neighborhoods in between, Adams Avenue is home to a host of must-try flavors. During the 25th annual Taste of Adams Avenue, happening this Sunday from 11 a.m. to 3 p.m., 45 spots along Adams Avenue will offer samples, with brunch-inspired bites, refreshing ales, world-class gelato on the menu. Attendees can make the most of their self-guided tasting tours by walking, biking or riding from end-to-end on a complimentary trolley. Tickets are $55 online and $65 the day of.
Adams Avenue
Scoop San Diego Ice Cream Festival
June 28
It’s a scientific fact (source: trust me) that a little sweet treat, like say ice cream, paletas or shaved ice, has the power to make any day instantly better. Meaning, it’s only right to treat yourself to a dessert-filled afternoon during the 8th annual Scoop San Diego Ice Cream Festival, where three dozen local vendors will serve up their finest specialties this Sunday from noon to 4 p.m. in North Park. General admission ($49) comes with 10 shareable two-ounce samples; all net proceeds will go towards Feeding San Diego.
30th Street & North Park Way, North Park
Concerts & Festivals in San Diego This Weekend
Mainly Mozart All-Star Orchestra Festival
Through June 27
Week two of the 38th Annual Mainly Mozart All-Star Orchestra Festival begins Tuesday (7 p.m.) with a performance of Mozart’s “Jenamy” and pieces by Lully and Strauss, followed by Mozart’s “Jupiter,” and works by with Schumann and Pärt on Thursday (7 p.m.), both at The Conrad; tickets range from $71 to $163 for each concert. The festival will then conclude Saturday (7 p.m.) with Mozart, Brahms and a performance of Beethoven’s Symphony No. 5 at Epstein Family Amphitheater; tickets range from $26 to $263. And if that’s not enough Mozart for you, pianist Anton Nel will lead a prelude concert in the JAI prior to Tuesday and Thursday’s shows.
The Conrad: 7600 Fay Avenue, La Jolla | Epstein Family Amphitheater: 9500 Gilman Drive, La Jolla
Opening Weekend at The Rady Shell
June 26–28
A star-studded opening weekend is in store to kick off The Rady Shell’s summer season. On Friday (7:30 p.m.), Rafael Payare will conduct the San Diego Symphony Orchestra in an effusive Opening Night program featuring violin soloist Stefan Jackiw; tickets range from $57 to $124. The following night at 7:30 p.m., the orchestra will pair up with The Beach Boys, plus special guest John Stamos, for a rousing tribute to Pet Sounds; tickets range from $78 to $268. Then, on Sunday (7:30 p.m.), audiences can boogie their way to Monday with Kool & the Gang and hip-hop pioneers the Sugarhill Gang; tickets range from $68 to $152.
222 Marina Park Way, Embarcadero
Ocean Beach Street Fair & Chili Cook-Off
June 27
Come for the coastal party, but stay for the food-centric fun at the free 46th annual Ocean Beach Street Fair & Chili Cook-Off this Saturday from 10 a.m. to 8 p.m. In addition to two live music stages, an artist marketplace and a community mural, there will be a beer garden, eating contests for Hodad’s burgers and Dirty Birds wings and the vaunted Chili Cook-Off, where attendees can try two samples ($5) or the whole lineup ($30) and vote on their favorite recipes. For those wanting to keep the party going, there will be live music at The Harp, Winstons Beach Club, and The Holding Company after the street fair ends as part of OB After Dark.
4800-5000 blocks of Newport Avenue, Ocean Beach
Kid Cudi at North Island Credit Union Amphitheatre
June 27
Since Man on the Moon made him your favorite rapper’s favorite rapper, Kid Cudi has lived many lives as an artist: progressive rap pioneer, defiant punk rocker, introspective psychedelic crooner. The one constant on wax has been the close examination of his personal struggles. Where Cudi’s newest album Free—his first pop record—deviates from the pattern is in its free-spirited optimism. Cudi’s The Rebel Ragers Tour will go out with a bang this Saturday (6:30 p.m.) at North Island Credit Union Amphitheatre, with opening sets by emcees Big Boi, Dot Da Genius and Chip Tha Ripper. Tickets start at $24 for this concert.
2050 Entertainment Circle, Chula Vista
Into the Horizon at Waterfront Park
June 27 & 28
To headline its 2026 festival and soundtrack San Diego’s ethereal glow, Into the Horizon has called upon Dutch heavy-hitters Tiësto (Saturday) and Martin Garrix (Sunday). This Saturday from 3-11 p.m. and Sunday from 3-10 p.m., festivalgoers can check out three stages of EDM sets, as well as food trucks, a silent disco, a puppy petting zoo and a high-flying Paratrooper ride at Waterfront Park. Ticket options (21-plus) include single-day general admission ($119), 2-day GA ($222), single-day VIP ($227-$237), 2-day VIP passes ($432) and premium VIP tables.
Many are likely somewhat familiar with the term “Faustian bargain,” but what you might not know is that it originates from German folklore. Since the late 1500s, the story of the scientist Faust and his foolish deal with the devil have been told via nearly countless iterations, and across two nights, Opera Neo will spotlight Louise Bertin’s 19th century opera Fausto for its favored Faustian bargain. This production will be sung in Italian with English subtitles. Tickets range from $28 to $75, with performances this Friday and Saturday at 7:30 p.m. at Old Town Theatre.
4040 Twiggs Street, Old Town
1776, The Musical at Point Loma Community Presbyterian Church
June 26–July 12
As the 250th anniversary of the United States draws ever closer, Vanguard Theatre and Point Loma Community Presbyterian Church will look back on the country’s founding with a production of 1776, The Musical. Set during the creation and signing of the Declaration of Independence, 1776 is a fictional look at the monumental breakthroughs (and bickering) done by the Second Continental Congress. Tickets are $25, with performances Friday at 7 p.m., Saturday at 2 & 7 p.m. and Sunday at 2 p.m. this weekend and the two following weekends.
2128 Chatsworth Boulevard, Point Loma
Air Quote Mike staged reading & dinner at Edamami
June 27
Enjoy dinner and a show during a one-night-only reading of Marti Gobel’s Air Quote Mike—OnWord Theatre’s second world premiere production of June—this Saturday at 7 p.m. at Edamami. The play, which takes place during a routine family dinner, explores the implicit and explicit meanings of our word choices, specifically as they pertain to race and identity. What results is a revealing conversation that examines the comedy of such situations while detailing the multifaceted fallout of such language. Tickets are $50 and include a sushi meal.
5950 Santo Road, Tierrasanta
New Exhibitions at San Diego Museum of Art
Opening June 27
The evolution of distinct painting styles form the foundation of the two newest exhibitions at the San Diego Museum of Art, both of which open Saturday. Artistic depictions of ragas (melodic modes), known in medieval India as Ragamalas and seen in Ragamala Paintings from the Binney Collection, are oftentimes grouped together to show an emotional and chronological narrative with a vivid ecological progression. For Renaissance to Revolution: European Art 1300–1900, SDMA has drawn from its permanent collection to guide visitors through six centuries of transformative and influential works in the Renaissance, Baroque and Enlightenment eras.
The Padres are on the cusp of a Wild Card spot. And, with three weeks until the All-Star break, there’s still plenty of time for nearly every hitter not named Gavin Sheets to fix their offensive woes. They can begin to right the ship this week with high-profile matchups against a pair of National League foes: the Atlanta Braves (Tuesday at 6:40 p.m. and Wednesday at 5:40 p.m.) and the Los Angeles Dodgers (Friday at 6:45 p.m., Saturday at 5:40 p.m. and Sunday at 1:10 p.m.). Tickets start at $26 for the Braves series and $87 for the Dodgers series.
100 Park Boulevard, Downtown
San Diego Made: LIVE at San Diego Made Factory
June 26
Step inside the San Diego Made Factory and see an array of art-making in action this Friday from 6:30-9:30 p.m. during San Diego Made: LIVE. During this free event, the nonprofit will open its doors so the public can peruse its tenants’ work and spend an evening amongst the local arts scene. There will be performances by DJ Almond Eyez and conscious hip-hop trio The Neighborhood Kids, live art by Ana Violeta and Maka Uddin, food for purchase from Tres Marìas and specialty drinks at The San Diego Made Bar. Reserve your spot here.
2031 Commercial Street, Logan Heights
Dirty Dancing at Hotel del Coronado
June 26
This Friday at 7:30 p.m., cozy up on the sand at Hotel del Coronado to watch Dirty Dancing in support of the Coronado Island Film Festival. During the festival’s Movie on the Beach fundraiser, enjoy throwback tunes from DJ Trisha Lynn, a signature cocktail inspired by the film’s Catskills setting and a screening of one of cinema’s best summer romances. Beach chairs will be provided, and attendees are encouraged to bring blankets and light jackets. General admission is $50.
1500 Orange Avenue, Coronado
Pride Party at Museum of Us
June 27
Pride Month celebrations may be winding down nationally, but local pride festivities are still in full swing. This Saturday from 10 a.m. to 2 p.m., all are invited to the Museum of Us’ annual Pride Party featuring the Haus of St. James, whose queens will lead a storytime, a mini-performance and a complimentary cookie decorating contest. There will also be resource tables helmed by community partners such as Casa de Luz, SheFest and the San Diego LGBT Community Center’s Project TRANS. Pride Party admission is free with online registration.
1350 El Prado, Balboa Park
Josh Gates: Legends, Mysteries And Tales Of Adventure at Balboa Theatre
June 27
Just days after season 17 of Expedition Unknown premieres, travel host Josh Gates will lead an evening of Legends, Mysteries And Tales Of Adventure at Balboa Theatre this Saturday at 7:30 p.m. For years, Gates traversed paranormal worlds on Destination Truth and Ghost Hunters, but for the past decade he’s been enamored by archeology, inspiring him to pursue dozens of unsolved international mysteries, ranging from Amelia Earhart’s death to lost underwater treasures. Tickets start at $38, and the VIP meet & greet add-on is $125.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
For thousands of years, the Kumeyaay who lived in this area called a mountain south of Julian Cush-pii, meaning “sharp peak.” Then, after the Civil War, Confederate sympathizers saw that same mountain and decided to rename it Stonewall Peak—after General Stonewall Jackson. The name stuck for nearly a century and a half, until Cuyamaca Rancho State Park announced earlier this year that the name will return to its original, Cush-pii. Hike to the summit for expansive views of the Coronado Islands to the west and Mexico to the south.
Courtesy of Culture Shock San Diego
Best Pop and Lock Spot
Culture Shock
In 1993, Angie Bunch gathered a group of hip-hop dancers—called Culture Shock Dance Troupe—and gave them a space to practice and perform. As hip hop grew through the ’90s, so did Culture Shock. It has since become a nonprofit, a space for young and old, beginner and expert dancers. Culture Shock has also expanded to Los Angeles, Oakland, Las Vegas, Chicago, Atlanta, New York City, and Washington, D.C., as well as Ottawa and Toronto, Canada.
In 2019, Amanda Leach created the Yoga Box method, which takes high-energy flows and adds strength-building poses in heated, vibey, lava-lamp-lit studios. What started on Grand Avenue in Pacific Beach has spread to 15 locations across the county, with even more trickling into Denver, Chicago, and Brooklyn. The best part? Mindfulness newbies who can’t touch their toes and six-packed contortionists can hang in the same class. You can customize each session based on your ability and fitness level.
Courtesy of Fit Athletic Club
Best Leg Day Turned Social Hour
Fit Mission Beach
A gym taking over a historic beachfront pool sounds like the setup for a new season of Love Island, but Fit Mission Beach operating the nearly 100-year-old Plunge at Belmont Park is real. The independent fitness brand has spent the past several years building a loyal following through group fitness classes, community events, and a members’ social club overlooking the ocean. Upstairs, members can work remotely, meet friends, or hang out long after their workout ends. Between the Plunge, the coworking-style lounge, and a packed calendar of events, Fit has evolved into something bigger than a gym. It’s a clubhouse for San Diego’s fitness crowd.
Best Place to Learn What a Vagus Is
Breathe Degrees
The wellness world is finally transitioning away from HIIT workouts and cult-like spin classes, where your heart rate hits Zone 5 within minutes and stays there until cooldown. Good. At Breathe Degrees, wellness takes the form of zenned-out communal breathing sessions or vagus nerve–activating cold plunges. Breathwork is said to boost your mood in the short term and improve your heart health in the long term, and maybe that’s why everyone’s coming back for more. You can’t run into someone in Carlsbad who hasn’t dropped into at least one breathwork session, and now the studio has opened a second location in Liberty Station.
Photo Credit: Shot On Us
Best Pilates Studio for People With Tiny Roommates
Soul Pilates and Care
Pilates wasn’t just popular this year; it was practically a requirement for maintaining your San Diego residency. New studios seemed to appear weekly across San Diego, each promising stronger cores and better posture, but Soul Pilates and Care found a way to stand out by addressing a challenge many parents know well: finding time to exercise at all. Fitness doesn’t have to compete with parenting responsibilities. Parents can drop their kids off with trained caregivers while they head into reformer classes, eliminating one of the biggest barriers to working out. The studio has earned strong reviews for both its instruction and family-friendly approach.
The Hotel del Coronado’s sweeping $550 million restoration touched nearly every corner of the historic resort, but one of the most anticipated unveilils was the debut of its redesigned spa. The oceanfront wellness destination now features 21 treatment rooms, a relaxation lounge, a sauna, steam room, and a treatment menu inspired by the coastal environment just steps away. The redesign blends the Del’s Victorian legacy with a cleaner, more contemporary aesthetic, creating a space that feels distinctly SoCal rather than generic luxury hotel. For locals who don’t have time for a vacation, it’s the next best thing.
Best Cheers Without Beers
Good News Bar
As non-alcoholic beverages continue their meteoric rise, Good News Bar has become one of San Diego’s most compelling arguments for a booze-free evening. The University Heights hotspot serves a menu of carefully crafted zero-proof cocktails that borrow techniques and ingredients from traditional cocktail programs (it’s not just fancy juices and soda water), minus the hangover. The space also hosts regular community events and has quickly become a gathering place for everyone from sober San Diegans to the merely sober-curious. In a nightlife industry built around alcohol sales, Good News proved there’s plenty of demand for connection without the buzz.
Arts District Liberty Station officially became one of the state’s designated cultural districts, joining a list reserved for places with thriving creative communities. Considering the campus is home to more than 100 galleries, artist studios, museums, and arts organizations—not to mention The Joan, the 42,000-square-foot performance center housing Cygnet Theatre—it was only a matter of time until the district got its flowers.
Best Deterrent of Public Vandalism
Vision Culture Foundation
If you can’t beat ’em, join ’em. The National City Public Works building has been a target of graffiti artists for years, only to be constantly painted over (and the cycle restarts). Now, it’s working with the local artists from Vision Culture Foundation to create intentional public murals. A win-win in our book.
One of the biggest questions this year is who will show up for San Diego arts and culture—so a Best Of nod goes to a nonprofit that’s been doing it for years. Founded by longtime arts advocate Susanna Peredo Swap, Vanguard Culture has staged events for creatives, told their stories, and just created an SD ARTS Pass—a single ticket that gets you access to 39 creative spots.
Photo credit: Carly Topazio
Best Way to Overcome Your Fear of Ghosts
The Rosin Box Project
Ballet’s already got a sort of otherworldly thing going for it, with people morphing into 90-degree angles and defying gravity with each pirouette. The Rosin Box Project feels like a raw, creative new force in the classic art form, though—especially with its annual Ghost Light Masquerade. It’s a dance of eerie spirits that makes you second-guess what’s real and what’s not.
Best Music Venue That Also Sells Hot Dogs
Gallagher Square
Once upon a time, Gallagher Square was just a grassy knoll behind the outfield wall at Petco Park. Now, it’s a concert venue, playground, play ball field, dog park, and unofficial home for those who prefer the vibe of baseball more than the actual game. Big-time performers are showing up: Ms. Lauryn Hill, Cypress Hill, and Peach Pit.
Best Local Canvas
Casa Casillas
Casa Casillas has filled a long-standing gap in Chula Vista’s art scene. Open since last August, the space gives local artists a dedicated venue to display their work and visitors a chance to explore the neighborhood’s vibrant art. Two rotating resident artists always keep the space moving, so it rarely looks the same twice.
Courtesy of Alley Cat Art Fest
Best Place to Say “I Think It’s About Capitalism”
Alley Cat Art Fest
El Cajon translates to “the box” in Spanish—a nod to the city’s surrounding hills—but Alley Cat Art Fest (previously called Artivál) doesn’t stay inside it. As the first arts festival in East County, it celebrates local galleries, sculpture, live music, and food trucks—the whole nine.
Best On-Two-Feet Art Tour
Barrio Art Crawl
Every second Saturday, Barrio Logan turns into a choose-your-own-adventure with the Barrio Art Crawl, a free self-guided art tour through galleries, museums, and murals, with street food and music filling in the gaps. Barrio is one of the city’s most thriving arts neighborhoods, and it’s worth getting a bit lost in.
Leave it to The Old Globe to give the local theater scene some Hollywood glamour. Katie Holmes led the premiere of Henrik Ibsen’s Hedda Gabler this past spring, turning the classic Norwegian play into one of the most buzzed-about theater productions of the year.
August is San Diego at full volume. Summer crowds are still chasing sunshine, but the calendar belongs to locals who know this is when the city really shows off. One night you’re dancing under the stars, the next you’re watching thoroughbreds with a plate of oysters in hand, catching Broadway hits, wandering gallery exhibitions, or rallying on a downtown pickleball court. Whether you’re looking for live music, festivals, theater, food, or an excuse to spend as little time indoors as possible, these are the August events worth putting on your calendar.
On the heels of Cross Pollination II’s release, house musician Lane 8 will co-headline FNGRS CRSSD x Cross Pollination, a day of back-to-back grooves at Waterfront Park.
Cross coasts at the Civic Theatre for a jukebox musical rooted in family, coming of age, and blossoming talent in Alicia Keys’ Hell’s Kitchen, inspired by the 16-Grammy Award-winning singer’s NYC upbringing.
August 23
Jeff Goldblum is a classic man. In his show at The Rady Shell, Goldblum will accentuate his old-school charm with his Mildred Snitzer Orchestra and the San Diego Symphony Orchestra.
Photo Credit: Aaron Rumley
Theater & Art Exhibits in San Diego This Month
August 1–October 10
Explore gallery walls lined with artwork juried by acclaimed artist Paul Mpagi Sepuya and chosen by the Athenaeum Music & Arts Library for its esteemed 34th Annual Juried Exhibition.
August 7
As you already know, we adore San Diego. That’s why we’re assembling the city’s crème de la crème—including over 90 curated vendors—in Liberty Station for our annual Best of San Diego Party, presented by Pechanga Resort & Casino.
Helado Negro and Reyna Tropical each specialize in bilingual music, songs overflowing with proud markers of Latinx identity. Hear the ear-tingling transmissions from their collaborative LP at Epstein Family Amphitheater.
August 16
Country music superstars, proud Georgians, and close pals Jason Aldean and Luke Bryan are doubling down on their summertime stadium tour with a boot-stomping concert at Petco Park.
August 27–September 6
The one-woman play Eleanor—told via the eloquent perspective of Eleanor Roosevelt—will make a limited return to the North Coast Repertory Theatre.
More Fun Things to Do in San Diego This Month
Now Through September 3
For six straight Thursdays, downtown’s Fifth Avenue will shut down and become the city’s first-ever street-style pickleball event. Bring a paddle and enjoy DJs, a wellness market, and zero-proof drinks at Gaslamp Urban Pickleball.
August 8
Del Mar Thoroughbred Club’s newest foodie event, the buttery Turf & Surf Festival, offers a luxurious combo of land and sea, built for watching trackside with a loaded plate in hand.
August 22
For the first time since 2019, the free Chula Vista HarborFest will hit the shores of Bayside Park with a classic car expo, lucha libre showdowns, and the chance to meet a mermaid.
August 29
Celebrate the seven decades (and counting) spent upholding Point Loma’s coastal landmark during Cabrillo Under the Stars, a 21-plus fundraiser with bites, Beatles covers, and, best of all, twinkling lights.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”
Photo Credit: Matt Furman
Building the Infrastructure Behind Clean Energy
Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”
Photo Credit: Matt Furman
Developing Medicine One Patient at a Time
Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”
While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”
Photo Credit: Matt Furman
Growing a Beach-Town Brand into a National Business
Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.
Immersive theater productions, open-air pickleball matches and affordable festivals are among San Diego’s marquee happenings as we turn to August. Fans of horror classics and fourth-wall breaking can explore their interests via the new theatrical comedy Die Already! and the one-woman show ha ha ha ha ha ha ha, respectively. Pickleball enthusiasts can sign up for Gaslamp Urban Pickleball, a weekly chance to play outdoors, shop for gear and take advantage of neighborhood dining deals. Plus, for the budget-conscious, admission is free for a handful of local festivals, including the three-day Ramona Country Fair, ArtWalk Liberty Station and Cardiff Dog Days of Summer.
Dine on a sustainable farm-to-table spread from Barron Creek Farm at Thursday’s Mid-Summer Harvest Feast. The evening will begin at 5:30 p.m. with tunes from local band Wild Caravan, charcuterie, herbal refreshments and an optional guided tour of the farm (with the chance to harvest your own herbs). Then, guests will be seated for a four-course dinner at 6:30 p.m., crafted by Chef Jesse Bermudez of Rancho Valencia. Tickets are $100-$150 per person on a sliding scale; proceeds from the event will support the nonprofit farm’s environmental initiatives.
1501 Kelly Street, Oceanside
Uncorked: Del Mar at Del Mar Thoroughbred Club
August 1
Sample a worldly selection of wines, champagne, cocktails and more through the 7th annual Uncorked: Del Mar this Saturday from 2-5 p.m. at Del Mar Thoroughbred Club. Dress in derby attire and enjoy an afternoon with horse racing, live music, food trucks, and unlimited tastings, with over 100 unique libations at this 21-plus event. Ticket options include general admission ($84) and early admission ($100), which comes with entry at 1 p.m. and exclusive pours; proceeds from this event go towards the nonprofit Urban Surf 4 Kids.
2260 Jimmy Durante Boulevard, Del Mar
Concerts & Festivals in San Diego This Weekend
Santigold at Humphreys Concerts by the Bay
July 29
It’s common for musicians to go through cycles of exploration, but few are as adept at reinvention as Santigold. Even her oldest songs, like 2008’s “Shove It” feel revolutionary for their scale. She’s embraced a slew of influences—punk, dancehall, electronica, new wave—all on her way to becoming an alternative pop pioneer, a fashion icon and a beacon of originality. This Wednesday at 7:30 p.m., Santigold will perform at Humphreys Concerts by the Bay with special guest Troy Baker Sound. General admission (standing only) is $68 for this concert.
2241 Shelter Island Drive, Shelter Island
Ramona Country Fair
July 31–August 2
Enjoy a western weekend at the Ramona Country Fair, returning this Friday from 4-11 p.m. and Saturday and Sunday from 11 a.m. to 11 p.m. at Ramona Outdoor Community Center. The festivities include a cornhole tournament, an off-road car show, carnival-style entertainment and themed music lineups: Rhythm & Roots Night (Friday), Rock & Reggae Night (Saturday), Blues Brunch (Sunday morning) and Old Country Night (Sunday evening). Admission is free, while ride tickets (32 for $20) and wristbands ($30 online, $35 in-person) are available online.
421 Aqua Lane, Ramona
SummerFest at The Conrad
July 31–August 29
La Jolla Music Society will spend a full month celebrating classics at The Conrad during the 40th anniversary of SummerFest, beginning this Friday. This year’s festival, themed “Making History,” will open with The Incomplete History of the World in Ten Pieces (Friday at 7 p.m.), followed by Vienna 1900 (Saturday at 7 p.m.) and What If? (Sunday at 3 p.m.). In addition to the 21 concerts, there will be over 50 free events, including open rehearsals, lectures, coaching workshops and an informative preview (Wednesday at 6 p.m.). Those interested in Friday’s show can join the waitlist; tickets range from $40-$95 for Vienna 1900 and $65-$95 for What If?.
7600 Fay Avenue, La Jolla
St. Vincent with the San Diego Symphony Orchestra
August 1
Last September, St. Vincent collaborated with conductor Jules Buckley and a 60-piece orchestra on a one-off concert for the BBC Proms series. Its success birthed two further triumphs for the acclaimed alternative musician: a sublime live album (Live in London) and a nationwide orchestral tour, with its penultimate performance set for Friday (7:30 p.m.) at The Rady Shell. Joining St. Vincent will be the San Diego Symphony Orchestra and a special guest, Pakistani singer and composer Arooj Aftab. Tickets range from $68-$117 for this concert.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
In Mexico for a wedding, a friend got a tourist-level sunburn. One of San Diego’s top restaurateurs—Arturo Kassel, founder of Catania and Gravity Heights—was on hand. He made a joke about how basic sunscreen literacy seems to be a male-pattern blindness.
“I said, ‘You know what? I’m going to start a men’s sunscreen brand, and I’m going to call it 4-Skin—because men are dicks and they need to cover up,’” he explains. “We spent the whole weekend thinking of puns and innuendos for this hypothetical brand we were never actually going to launch.”
The joke refused to die. Days later, one of the Mexico-wedding friends—a top marketer in the city—called Kassel and said the highly intentional dude humor might have a couple top notes of genius. So Kassel did a little digging into men and very basic skincare/sunscreen usage. Turns out, 1 in 29 are at risk of developing melanoma compared to 1 in 40 women.
“I was shocked to learn that only about one in 10 men actively use sunscreen, and that’s at the beach, on the golf course, or at the pool, when you’re going to get fried,” he says. “Daily use is essentially nonexistent.” During the process, Kassel became part of the story.
“My dermatologist called and told me I had basal cell carcinoma,” he says. “At that point, it went from being a business to a very personal mission. I became determined to move the needle when it comes to men’s apathy toward sunscreen.” And so—hundreds of hours later, including a still-going crash course on launching a CPG brand—a local restaurateur launched a jarringly named sunscreen and moisturizer for men. Broad spectrum, high-quality, SPF 50, lightweight, goes on clear, all the things. The daily-use morning routine version is called Morning Rub. Of course it is.
Kassel reached out to his friend Troy Johnson—San Diego Magazine co-owner and co-founder of Here We Are Studios,—to collaborate on creating two commercials for the brand. They launched July weekend. Friends went down to the beach to talk to strangers about their 4-Skin. Awkward, funny, and if all goes to plan: making men rethink their relationship to the blazing ouchie star in the sky.
“4-Skin is funny as a brand, but there’s nothing funny about skin cancer,” says Kassel. “That’s the one-two punch: we got your attention, maybe we made you laugh. And now we can tell you something that might extend your life.”
For this special-edition podcast from Here We Are Studios, Troy and Arturo sit down and tell the entire story of how a joke became a brand with a serious mission.
It’s estimated that 44% of women in the U.S. have high blood pressure, also known as hypertension, but many don’t know it. The disease often has no symptoms, and when symptoms do present, they can appear similar to many other conditions. High blood pressure increases the risk for heart disease and stroke, so it’s critical that it’s detected and treated early. And for women at risk of developing high blood pressure, prevention is key. Click here for the basics of high blood pressure and how Scripps physicians at Scripps use screenings not just as a diagnostic tool, but as part of routine preventive care.
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