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Clayton LeBlanc, Nathan Stephens, and Stephanie Eppig discuss the North Park brewery's magic formula
I’m still not exactly sure what the magic formula is, but every once in awhile a new brewery opens up and it’s immediately and lovingly embraced by the beer-drinking public. Such was the case with North Park’s Eppig Brewing a little more than a year ago.
As far as I can tell, the magic formula doesn’t require any specific kind of location or incredible decor, nor does it require fancy ad campaigns or public relations events. I’ve seen it happen with brewers who were already well known, but I’ve seen it happen just as often with brewers who were not. For sure, the magic formula includes brewers with top-notch brewing skills and an instinct for the styles and flavors people want to drink. It also includes the making of great beer.
The team at Eppig includes two former brewers from Ballast Point and a business-savvy husband-and-wife team who are passionate about beer (in her case, the passion goes back 150 years to her great-great grandfather and his brother who established a brewery in Brooklyn, New York, in 1866). In just a little more than a year, Eppig Brewing has distinguished itself not only for its quality, but also for its variety and its ability (and willingness) to include less common styles in its regular rotation.
I recently gathered co-founder Stephanie Eppig, brewer Nathan Stephens, and brewer Clayton LeBlanc for a chat (Stephanie’s husband, co-founder Todd Warshaw, was tending to various brewery maintenance issues). Sipping on a light, crisp, perfectly balanced West Coast Blonde called Civility, I talked with the team about lessons learned in their debut year, how history has informed what they do, and what’s in store for the year ahead.
Clayton: No surprises at all! Everything went exactly according to plan! [Wink emoji goes here.]
Nathan: I’d say our Japanese Lager was one of the biggest surprises to me. When you think of it, that style was traditionally made by large mass-production breweries. Then we took that style and gave it our little twist by having a little more hops on the finish and actually making rice the featured ingredient, where you could taste it. I thought it was an awesome beer and, apparently, a lot of other people did too.
Stephanie: Over the past year, we learned a lot of things and people have taught us a lot of things—being in the beer business and experiencing it has been completely different from what I originally had thought it would be like. For me, I was very surprised by how supportive the rest of San Diego beer industry and the beer community has been. For other breweries to recommend Eppig when guests ask where they “have to” taste next, and to send them to our tiny little space here on El Cajon Boulevard, that’s been very surprising to me. What’s not surprising, however, is why: It’s the relationships Clayton and Nathan have built since their time back at Ballast and the beers that are coming out of our brewery. That’s not the surprise at all.
Stephanie: Most of the major snags had to do with the space itself, like not having enough room to keep up on production of beers that people love and are asking for. We have to keep a lot of our beer off-site because we don’t have space for it here; and then somebody wants a keg, and we don’t have it here, and so we’re not able to get it to them that day. So, we’ve had a lot of production snags that hopefully will be solved from here on out.
Nathan: More logistical issues than you’d think for a space this size. You’re basically playing Tetris every day to get everything done.
Clayton: We’d sure like more square footage so we could keep more things in stock. But we knew what the square footage was when we moved in.
Clayton: The Scripps Ranch experience from Ballast was all about immense growth happening, essentially the whole time we were there. And then there were all the experiences that came from that; not enough people, yet we need to make more beer and in a shorter amount of time. And then there’s the equipment breaking and it needs to be fixed and you have to come up with creative solutions to get around problems because it’s three o’clock in the morning. All those experiences made all the events here much easier in the sense that we had found a lot of workarounds from the Ballast days that can only come from the experience of going through it. We were there for a while, but only about 5 years, and if there hadn’t been so much growth and so much brewing going on during that period, we wouldn’t have seen all the things that we had seen. And we did it all with just a few guys. I mean, Nathan opened the Little Italy brewery. So all that experience has definitely benefited us here. We’re convinced that nothing can break that we can’t just work around.
Nathan: I would say one of the biggest things we brought from Ballast was discipline. We were just expected to get everything done and more, especially at Scripps Ranch because that was the workhorse before Miramar opened. So I got a taste of both sides of that going into Little Italy, where there were some different issues, like coming up with a schedule for the brewery and coming up with new recipes, and sourcing ingredients. So, between Clayton and myself, we got a lot of the skills that are needed to open a brewery—at least from the brewing side.
Clayton: You mean other than Sculpin? [Laughs] Like any chef who’s worked in a kitchen and then moves to his own restaurant, we kind of all have the same ingredients available to us. Nathan, having done a lot of the R&D stuff—he got to play with, and work with, a lot more ingredients than I ever did—that gives you a deeper playbook or recipe book. Then we got to come here, where there are no constraints and we can kind of make whatever we want. At the same time—because we’re also not completely insane—we also want to make good tasting beer that everyone can enjoy drinking, so that kind of makes for a nice balance.
Nathan: You find ingredients that you love and combinations you love. And I’ve always had a lot of things I never got around to doing and I always wanted to try. Here, once in a blue moon when we have an open tank, I can do something that maybe I’ve had in my back pocket for a while.
Nathan: We felt an expectation of quality.
Clayton: For me, I think there was more pressure on ourselves. Like, we’ve told people where we come from so we better bring it. As far as the beers: I don’t want to make the same beers [we made before], that would be quite bad form.
Nathan: For the most part. It kind of depends which beer we’re talking about. We’ll go back and forth on a recipe—say, I’ll put together a rough draft of something and then Clayton will give feedback and make suggestions.
Clayton: Nathan’s really the head chef. He pitches ideas and then we kind of stir them around in our heads. I’ll pitch ideas if I have them, but otherwise it’s mostly Nathan.
Clayton: I think you nailed it right there!
Nathan: We have a lot of overlap, I would say, with what we like. So, for the most part, it makes it very easy to figure out a direction we want to go. I guess the way I would say it is that I never really have to “sell” anything to him. Stylistically what we like to drink is fairly similar.
Have a Beer with the Eppig Brewing Team
Eppig’s Festbier is just one of numerous lager styles the brewery produces on a regular basis. | Photo: Bruce Glassman
Stephanie: Sure. So my great-great grandfather and his brothers emigrated from Germany in the 1850s and settled in Brooklyn, New York. They ended up opening their own family brewery in 1866. They opened the Leonhard Eppig Germania Brewery and they brewed nothing but lagers for about five years. That truly was a great inspiration for us. And one of the great synergies in bringing on Nathan and Clayton is that they helped to develop the lager program at Ballast Point and they developed our lager program, which is the Natural Bridge Lager Series. It’s been really special to be able to share our lagers with people and to have that connection back to the original Eppig brewing heritage.
Stephanie: No. They’re not.
Stephanie: We don’t have any. We’ve been through everything, but haven’t found any.
Nathan: But we can interpret and put our interpretation on things. Brewing in the 1800s was not like it is today. The total number of raw ingredients you had available was tiny compared to today. You have a rainbow of hops and malts to play with now, whereas, back in the day, you just did with what you had.
Stephanie: One of the standout lagers from last year was the Vienna lager, which was a pre-Prohibition style lager. We try to have a range of different styles of lagers from different points in time that tie back to our history, but we’re not always able to keep all the same beers on at the same time.
Stephanie: Officially, until Prohibition. But every good story, as you know, has gangsters involved somehow. The famous gangster Dutch Schultz partnered up with the Eppig sons of the founders and they went underground. So Leonhard Eppig’s brewery was pushing beer during Prohibition. That is also the rumored reason why the family lost Eppig Brewing in the 1930s. They made it through Prohibition, but afterwards Dutch Schultz took it over and the family lost everything. My grandfather was about twelve at the time, and he lived in Brooklyn, and his father was the brewery’s bookkeeper, so we still have a lot of the original documents. That was a very difficult time, but also a source of pride for the Eppig family. When I was growing up, I heard all the stories. And we still had the original glass bottles and bottle caps. To be able to bring that back in a modern way with our unique stamp has been really cool. Our very first barrel-aged release, for example, pays tribute to that history. The bottle cap on top is the same as the original Eppig Brewing bottle cap.
Stephanie: We always had a deep appreciation for the craft and we had always wanted to bring the family brewery back, but so many people have that same kind of thought—that they want to do something, but they don’t actually jump off the cliff. Often they’re second-guessing themselves because they don’t have all the skills to do it. We were not brewers, and we’d never pretend to be the brewers here, so I wanted to leave that to the professionals. If we’re putting my family’s name on it, I want it to be the best and the highest quality. Nathan and Clayton are the perfect fit to be able to do that for us. The decision to start a brewery was a moment between Todd and me where we were talking about what we wanted to do with the rest of our lives and how we could have a career we would be happy with, doing what we love to do. That’s when we decided to take the chance. And it was really fortunate that we had met Clayton about a year or two before we had that first conversation.
Stephanie: We met through mutual friends. It was at a barbecue. We learned that Clayton was a brewer at Ballast Point, but it was nothing more than social at first. We’d run into each other and catch up, but we never thought any more of it—until we seriously started talking about opening a brewery. We thought, “We don’t brew beer, so how are we going to do this?” That’s when Todd said, “Clayton.” It was a very natural idea.
Clayton: Yeah, it was like a nice long courtship in a sense, because it started very casually. I mean, I was a brewer. It was my job. Of course, in the back of every brewer’s mind is the idea of opening your own place, and our conversations led to my hearing the story of the Eppig family and I thought that was pretty cool. And I started to think about how we could do that. When we finally put it all together we had a moment when we said, “So, do we really want to do this?” We all decided we should, even though we were still kind of getting to know each other in some ways.
Clayton: Some of the history was kind of a motivator. We thought, “Hey this doesn’t exist, there’s not a lot of lagers produced out there.” That idea was combined with the fact that Nathan was part of the Ballast team that was developing how to make lagers effectively. Never at any time did we say anything like, “We’ll never make an IPA,” or anything like that. We did come from the house built by IPA so we wanted to have some fun with those as well.
Stephanie: I think the vision has always been “Beer Garden.” And also outdoor, drinkable, approachable beers, because here in San Diego we have summer weather almost all year. To be able to create that kind of atmosphere out along the water and to be able to share beers with an audience down there, I think, is the vision we all share for Point Loma.
Nathan: If you’ve lived in San Diego for any amount of time and you’re a beer drinker, you’ve probably been struck by how few options there are of places that take advantage of the three most famous things here, which are beer, weather, and water. So, if we pull this off correctly, it’s going to be a pretty spectacular venue. And serving the styles of beers that we make in that very unique location right on the water there—right on the harbor with the skyline of downtown San Diego in the background—it’s going to be incredible.
Nathan: I would say a big part of it for us was the fact that, even though we’re a new brewery, we’ve been in the business and working and perfecting our craft for years now. I went to school and studied brewing, and we worked our tails off during a crazy growth phase at Ballast, so we’ve been in the trenches for a long time. And now we just happen to be in a new venue where we get to call the shots and get to make the type of beers we want to make. And we also get to be involved in every decision as the brewery moves forward. So a lot of it is just the knowledge you learn through experience and the fact that this is what I want to do with my life. It’s what I love.
Stephanie: For me, not having the beer background that Nathan and Clayton have, it’s not only the beer quality but also the quality decisions that are being made. If they say a beer is going to be ready on Tuesday, I’m not allowed to promote it ahead of time, because if they taste it on Tuesday morning or hold it up and see it needs another day to clarify (because there’s no filtering) then we give it an extra day. There’s no cutting corners on the ingredients or during the brewing process. Every beer gets the time that it deserves. That way it’s the freshest and the best every time you drink it. That’s something that’s really special and it’s something that not every brewery has the luxury of being able to do.
Have a Beer with the Eppig Brewing Team
Eppig team members (left to right): Clayton LeBlanc, Stephanie Eppig, Nathan Stephens, and Todd Warshaw. | Photo: Bruce Glassman
Word of Mouth skips endless scrolling and lets two longtime industry pros choose what members drink each month
If I have to choose between letting a trusted friend pick a bottle of wine or some random algorithm boosted by a faceless entity, I’m gonna go with the human 10 out of 10 times. And when you have friends like Amanda Sarich and Robert Blair, it’s pretty easy to trust their picks are going to be unique, tasty, and probably something I haven’t seen before.
Between the two of them, they have over three decades of experience working in wine. From buying to operations to building wine lists, they’ve worked together, wined together, and now, are going into business together with the Word of Mouth Wine Club.
Word of Mouth is a members-only monthly subscription that sends you two handpicked bottles each month, chosen entirely by the duo’s palates. It’s less “build your own box” and more “enjoy the surprise.” “The goal with the wine club was basically to get members that want to turn over their faith in our collections,” Sarich says. “Trust us—we’ll send you the cool stuff.”
The two first met while working at We Olive wine bar and shop in La Jolla, where Sarich joined the opening team in 2011 before eventually becoming a corporate wine director overseeing stores and franchises throughout California. Blair arrived the following year, after stints at Holiday Wine Cellar in Escondido and Alternative Wines in Carmel Valley, later spending nearly a decade helping build Village Vino in Kensington.
When Village Vino closed last November, Sarich had recently returned home to San Diego after years in the Bay Area and brought Blair on board for a project she’s working on—Serafino, a cafe and wine bar slated to open in Mission Hills next fall. But to bridge the gap between Village Vino closing and Serafino opening, the two partners kept the momentum going by launching Word of Mouth.
Blair says once Serafino opens, the team will launch a wine club for that business that will focus on everyday drinking wines from anywhere. Word of Mouth is for us “to geek out a little bit,” he says, with more adventurous or hard-to-find options from small production family farmers. (But as a bonus, Word of Mouth subscribers will become Seraphino’s founding members, receiving exclusive benefits for supporting the project from day one.)
Current memberships include two bottles delivered monthly—usually a red and a white, though sparkling, rosé, orange, or skin-contact wines are always fair game. Members can choose three-month, six-month, or annual subscriptions, and every shipment includes detailed tasting notes, producer stories, pairing suggestions, and fun extras like playlists, puzzles, and the occasional surprise.
The selections often revolve around loose themes. For instance, they used the idea of what wines they’d drink at a summer barbecue to select the two bottles in the July box—which happened to be a pale French rosé and Mourvèdre from the Languedoc-Roussillon region of southern France.
Over the last decade, places like Rumi, Clos, and Vino Carta have helped transform the San Diego wine scene from mainstream labels and a stodgy vibe to eclectic discoveries that break a lot of the former rules. Word of Mouth hopes to continue that evolution.
“I think it’s fostered a more adventurous sense of exploration,” Blair says. “There’s room in San Diego to keep expanding people’s palates.” Sarich agrees. “We’re trying to bring our fun wine palate to the world.” Bottoms up.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Dockside Night Market returns to Tuna Harbor Dockside Market on August 6 for one night only
Ask any local, human or shark—San Diego summer doesn’t really start until August. After June Gloom lifts and children file back into the halls of academia, our coastline comes to life with more space on the sand and a water temperature that finally rises above muscle-clenchingly frigid.
What better way to welcome Local’s Summer than by celebrating the bounty of the sea? At least, that’s what the gang at Puffer Malarkey Collective (PMC) figured when they launched Dockside Night Market four years ago.
Despite being born and raised in San Diego, Lillian Dang (the event’s co-producer and marketing director for PMC) says she didn’t know how abundant our local seafood scene was until she left and came back. “We are spoiled here,” she says, pointing not only to our plentiful produce from local farms, but also our sea-borne treasures.
When she and her co-producer Lucien Conner (PMC’s director of operations) brainstormed over what they felt the city’s food scene lacked, they realized: “What’s missing is an event that really celebrates the local seafood,” explains Dang.

Dockside Night Market is meant to be a “San Diego summer party on the pier,” she says, bringing together local fishermen and local chefs to highlight the fruits of the local seas. Chefs from some of San Diego’s best restaurants clamor to be a part of the 15-chef-max roster, including Travis Swikard (Callie and Fleurette), David Sim (Kingfisher), Aidan Owens (Herb & Wood), Chianne Mallari (Herb & Sea), Tara Monsod (Animae), Jacob Ruck and Eric Bost (Jeune et Jolie), not to mention Mabel’s Gone Fishing, Bica, The Lion’s Share, Nine-Ten, Marisi… you get the idea.
Part of the intrigue is not knowing exactly what seafood will appear—in past years, there’s been uni, bluefin tuna, halibut, black cod, but it ultimately comes down to what’s fresh and what’s available. And with a chef lineup like that, it’s fun to imagine what sorts of surprises await. (If you’d like a small hint, there are calendars of seasonal availability in the area.)
The one-night-only annual event takes place at Tuna Harbor Dockside Market on Tuna Harbor Pier (598 Harbor Lane), the same spot as the weekly fish market every Saturday from 8 a.m. until 1 p.m. or sellout (it’s usually the latter). VIPs get in at 6 p.m. and general admission is 7 p.m., and 100 percent of all ticket profits go to support the San Diego Fishermen’s Working Group, a 501(c)(3) nonprofit created to support the best interests of the region’s commercial fishermen. There’s also four cash bars and a live DJ (but leave the kids and pets at home).
“I think this is an event that can only happen in San Diego,” says Dang. Our city’s culinary cache is on the rise, and our proximity to some of the best fishing waters in the world make it a pretty dynamic duo. “It’s curated, it’s intimate, it’s all the things,” she promises.
Dockside Night Market takes places on Thursday, August 6, from 6 p.m. to 10 p.m. at Tuna Harbor Dockside Market.

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Harrah’s Resort Southern California introduces its brand-new signature restaurant, featuring Mexican cuisine from across the country
Ten million dollars can buy 30 small helicopters, two or three houses in Del Mar (depending on how many bathrooms there are), or one really, really extravagant restaurant remodel. Harrah’s Resort Southern California went with that last one, revamping the former Salt & Fin space into Tierra y Mar, the resort’s new signature restaurant next to Hell’s Kitchen by Gordon Ramsay.
The 25-year-old Valley Center casino and resort went through its first major expansion in 2014, adding more pools, more restaurants, a convention center, and hundreds of new rooms—basically, the full works. In 2016, the Rincon Band of Luiseño Indians officially renamed the land the resort sits on as “Funner, California,” dubbing David Hasselhoff (excuse me, The Hoff) as the rechristened town’s first mayor and inviting guests to leave their hassles behind.
Still, any respectable resort knows the spectacle has to be fresh to keep guests coming back for the newest, most eye-popping, droolworthy, thrill-inducing, jackpot-hitting experiences. So Harrah’s spared no expense with Tierra y Mar, tapping JCJ Architecture to completely reimagine the 7,245-square-foot restaurant as a transportive Mediterranean-meets-Mexico space bridging Cycladic and Moorish architecture details with mid-century glamour.

Derek Sola, design principal at JCJ and project lead, says his team had to completely demolish Salt & Fin to create Tierra y Mar from the ground up—literally. The Tini Bar? Adios. The fixtures and furnishings? Vayan con Dios! The very floors, walls, kitchen, and ceiling? Gone. New plumbing, new kitchen equipment, new HVAC—tabula rasa.
Now, the natural wood-lined, mosaic-laden, greenery-rich space feels like a coastal hacienda, with woven elements and artisan accents that seem surprisingly intimate in such a sprawling room. Sola says by moving the kitchen and back-of-house operations out of view, guests can focus more on the dining experience than the cooking process. And yes, it’s meant to feel wildly different from the flashing lights and ding-ding-dings of the casino floor. That’s why the entry portal uses columns and archways—it’s like a bridge from buzzy commotion to complete calm.

Considering Tierra y Mar translates to “land and sea,” specialty chef Bryan Texis highlights both as forefronts of the menus, incorporating his birthplace of Mexico City, childhood home in Baja California, and current proximity to Baja. It’s that all-encompassing influence that Harrah’s food and beverage Director Ryan Adams says served as inspiration. “We pulled influences from all over the country,” he says, pointing to items like birria (Jalisco), whole Pacific rockfish (Baja California), salmon zarandeado (Nayarit), and tacos al pastor (Mexico City).
“Our goal was to create just a fully immersive menu for all to enjoy, despite whether or not you grew up in Mexico, eating your abuelita’s food, or you are new to the area and just want something that just tastes amazing,” says Adams.
Highlights include salmon marinated in a chipotle sauce and served with arroz verde and a petite frisée salad with cucumber, cherry tomatoes, citrus segments, and honey citrus vinaigrette; a shrimp aguachile appetizer with cucumber, red onion, radish, avocado, and cilantro; a salsa sampler with three heat levels; the “siete mares,” or “seven seas,” with seared seabass, mussels, littleneck clams, scallops, shrimp, and fried crab cakes, all served in a lobster tomato consommé; and their house birria: an eight-ounce braised short rib wrapped in hoja santa (an aromatic herb from Mexico), served with consommé reduction and a sweet corn purée. Texis’ pan de elote provides a sweet-and-savory end to a meal, made with fried corn bread, chantilly (whipped cream) banana mousse, pecans, and totomoxtle (corn husk).

While menudo and brunch (think breakfast burrito, huevos rancheros, and a masa waffle) will only be available on the weekends, the bar is always open. Naturally, Tierra y Mar’s bar emphasizes tequila, with plenty of beer, wine, cocktails, and margaritas. Like Old Fashioneds? Try the Tequila Old-Fashioned, made with Callfino Añejo, agave, orange bitters, orange peel, and dark cherry. Or kick up your margarita by opting for a blended Mangonada, with Casa Dragones blanco tequila, passion fruit liqueur, blue curaçao, mango puree, Chamoy, and fresh lime, served with a chamoy and tajin rim and tamarind candy stick.
Pulling off such an ambitious, far-reaching restaurant revamp required a group effort, says Adams. General manager Jill Barrett, vice president of resort operations Shannon Upson, and the Rincon Band of Luiseño Indians have worked for a year-plus to bring Tierra y Mar to life. It might not be “traditional” Mexican food, according to Adams. But he invites guests to take a chance on their approach.
In other words: come for the fun, stay for the food.
Tierra y Mar opens at Harrah’s Resort Southern California on July 22 for daily lunch and dinner service, plus weekend brunch.
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

The fast-growing taqueria will open its third restaurant on Newport Avenue after a viral social media moment fueled its rapid expansion
When Rigo Munoz opened a weekends-only taco stand on Market Street in 2018, at first, he was just hoping to sell his tacos to however many customers he could. That low-key, word of mouth approach worked well for a couple years. Very well.
“Then, the line started,” he laughs. He began to double his sales week after week, until an influencer from Tijuana paid them an undercover visit in 2024. Munoz was hanging out in his backyard the next Monday when his phone started pinging and ringing off the hook. “So I go onto my social media and there, lo and beyond, the video already had 10,000, 12,000 views in like, less than an hour,” he says. The next day, there was a line of customers waiting for him before he opened at 5 p.m. The Chula Tacos revolution sparked there.
Now, he’s ready to open his third location on August 1 at 4994 Newport Avenue in Ocean Beach. It wasn’t an easy or straightforward path—the city shut down his original location citing too much noise and traffic. But Munoz was looking ahead, already in talks with a restaurateur to take over his space at 1719 Palm Avenue in the Nestor neighborhood of southeast San Diego. From the time he got shut down to getting the keys of his first brick-and-mortar was less than two days.
The second location in Chula Vista caught fire on Valentine’s Day and is slated to reopen later this fall (689 H Street). Munoz says he also plans to open a fourth location somewhere between the Ocean Beach and Morena Boulevard areas, but has aspirations for more.
“I’d like to become the In-N-Out of tacos,” he says. He’s actively looking for places that could support either a drive-thru or the typical fast-casual taqueria style, but no matter what, he’s going to keep his menu simple.
Each location has the same menu, except labio, which are ox lips, and beef intestines. They’re top-sellers at Palm Avenue, but might not translate as well to the OB crowd, he says. But guests can still get their fix of vampiro tacos, tacos de trompo, and from-scratch horchata and jamaica.
Chula Tacos is best known for its kekas (pronounced keh-kuhs), which are extra-large quesadillas stuffed with your choice of meat. “It’s a hefty thing,” Munoz promises. It’s such a trademark that he filed for a patent, which is still pending.
Building a taco empire has been a long time coming. Munoz first started making tacos at age 12, and has operated a number of cafes, delis, and other businesses on both sides of the border ever since. “We’re a family business,” he says. He’s been trying to hit that mother lode for years—and all it took was one video to light the fuse.
The newest location of Chula Tacos opens August 1 at 4994 Newport Avenue, Suite A in Ocean Beach. Hours of operation are 11 a.m. to midnight daily. (Opening date subject to change.)

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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
SDM's staff shouts out our favorite food finds this month including bites from Stake Chophouse & Bar, Valentina, and Steady State
There’s a place in heaven for a steakhouse that remakes chicken nuggets but uses Jidori instead of whatever glum bird is proffered in the children’s section. And then they top it with caviar. That, plus an editor with an obsession-level ranking of chai in Carlsbad, and a whole fish from one of San Diego’s OG top chefs who has mercifully returned to the kitchen. These are the very best things we’ve found from another month of eating professionally in San Diego. Go get some.
One of my favorite experiences at Stake in Coronado is that—if the patio is chilly enough to warrant heaters—they’ll surround you with towers of flame. Paired with the retaining wall of heat against the glass railing overlooking Orange Avenue, there is so much surrounding fire that it feels like dining in a much nicer version of the Elmo meme, in which the nasally puppet’s whole world has amusingly arsoned.
Three things you have to get here: first, the Wagyu popcorn (kernels popped in melted Wagyu beef fat, salted with paprika); second, the Snake River Farms Wagyu skirt steak (its Gold grade means incredibly high marble), one of the best steaks in the city; third, the Jidori chicken nuggets with herbed crème fraîche, pickle, and a perm of caviar. A childhood food, deliciously adulted. —Troy Johnson

It’s been 15 years since married folk Aaron and Roddy Browning opened Flying Pig Pub & Kitchen in a hidden south Oceanside hovel—using vinyl records as placemats, the decor an assortment of welded metal weirdities. One thing has always remained: Pork is their native tongue.
This sandwich pries open long-dormant pleasure receptors in most alive human bodies. Brandt Beef tri-tip is rubbed with its “Pig Spice” (hint: good paprika and celery seed do wonders), sleeps for 24 hours, then is seared and rested for an hour—sliced and seared again, placed on a mini baguette wet with fresh chimichurri and smoked tomato aioli, then topped with melted aged provolone, grilled peppers, onions, and gremolata (parsley, garlic, lemon zest). Order two, or be prepared to fight. —Troy Johnson

Pintxos are Basque-country bar snacks, finger foods for Real Sociedad games. The appropriate utensils are a couple of fingers and a toothpick. But Valentina’s in Leucadia are done with just enough culinary school ambition (not too much, fuss has no place in pintxos) from exec chef Enrique Ñol, who worked at the estimable Wrench & Rodent.
Its tomaquet (tomato bread) could be underestimated as a stacked pile of quality ingredients, but it’s undeniably great—toasted pan de cristal (light, airy, Catalan “glass bread”) dressed with tomato, garlic, salt, EVOO, and a layer of one of the world’s greatest meats: Cinco Jotas Iberian jamón. Eat it with a minor winefall of porrón, and ask for Todd—a certified sommelier and one of the most knowledgeable food minds in the local scene. —Troy Johnson

Get the whole fish. Doesn’t matter the catch, just trust that chef Jason McLeod’s got you. When CH Projects opened Ironside in Little Italy in 2014, the restaurant group took over the old Farkas furniture store and turned it into a replica of an ocean liner, tapping McLeod (a chef who’d earned two Michelin stars in Chicago) to oversee its menus.
It quickly became a San Diego staple for seafood. After leaving for a few years to help concept and launch some big-name restaurants in Vegas, McLeod is back again getting his hands dirty in the kitchen. And his fish? They come in fresh from local fishermen who he’s established relationships with over the years. So yeah, get the whole damn thing. —Nicolle Monico

I have a running spreadsheet of chai rankings in Carlsbad. The chai that stays on the highest shelf? Steady State’s gingery, nutmeggy Indian Summer with an almond milk base and fresh nutmeg shavings on top. Juiced ginger gives the drink deeper, warmer notes, but not so much spice that your throat closes on the first sip.
Too often, coffee shops advertise authentic chai, then uncork that carton of sugar-bomb concentrate from an artisanal wholesaler called Costco. This is the real deal; it’s mildly sweet, a little more spicy, and in my opinion, best served hot. If I could order a keg of it, I would. (Can I?) —Emma Veidt
San Diego aesthetic medicine providers help you look—and feel—your best
San Diego is home to world-class aestheticians, plastic surgeons, and dermatologists who can help turn back the hands of time and revitalize tired, damaged skin. Enhancing your look is a spectrum. Treatments range from noninvasive procedures like lasers or injectables to the big guns, like a deep-plane facelift—many with better results and less downtime than ever thanks to advanced techniques and technology. Whether you’re a Botox beginner or an aesthetic medical care veteran, San Diego aestheticians and aesthetic medicine providers can help you look and feel like the best version of yourself.

Changes Plastic Surgery & Spa is San Diego’s premier destination for aesthetic surgery, led by world-renowned plastic surgeon Dr. Michael Rossi. Celebrated for his artistry, precision, and natural-looking results, Dr. Rossi is known for creating customized Mommy Makeovers that help women restore confidence and reclaim their bodies after pregnancy. His expertise also extends to comprehensive post-weight loss body contouring, addressing excess skin and skin laxity with sophisticated surgical techniques tailored to each patient’s unique anatomy and goals. From breast and body rejuvenation to deep plane facelifts and eyelid surgery, every treatment plan reflects Dr. Rossi’s commitment to surgical excellence, personalized care, and transformative results that look as beautiful as they feel.

At Cosmetic Laser Dermatology, the board-certified, internationally acclaimed team has the power to erase 10+ years of aging in a single treatment. The center’s 60+ laser, light, and energy devices do it all—refining texture and tone, calming acne, minimizing pores, and erasing that ill-advised spring break tattoo of yesteryear. Their dermatologists take it further by stacking multiple devices in one session for synergistic results—the philosophy behind their signature Take5 and Take10 treatments, the latter capable of removing a decade-plus of aging in just one visit. Add a full suite of injectables, body sculpting, and vein treatments for every skin type and tone, and it’s no wonder the practice’s medical director was named the #1 cosmetic dermatologist in America by Newsweek two years running.

If it’s subtle, lasting results you’re after, Cultivé Medical Aesthetics has you covered. Cultivé purposely combines aesthetics and wellness. The Bankers Hill practice offers a full menu of services designed to improve skin health and support the three pillars of aesthetic aging: skin tone and texture, volume loss, and laxity. Cultivé offers a wide range of aesthetic treatments, including collagen boosting powerhouse Morpheus8, biostimulators like Sculptra and Radiesse, PRP therapy, laser hair removal, VI peels, and regenerative skincare treatments. They also provide wellness-focused services such as hormone replacement therapy, IV therapy, and medical weight management programs.

Starlite Aesthetics and Wellness focuses on enhancing natural beauty through science-backed treatments tailored to each client’s goals. Michelle Langston, MSN, APRN, FNP-BC, founded Starlite on the principle that aesthetic medicine should be precise, personal, and rooted in wellness. The boutique aesthetic practice in La Jolla combines modern medical aesthetics with holistic wellness principles for refined results personalized to each patient. Langston has spent more than a decade honing her skills in advanced injectables, regenerative therapies, and anti-aging care. Starlite offers regenerative therapies rooted in science, promoting skin rejuvenation using a multiple modality approach. Service offerings include RF microneedling, wrinkle relaxers, facial balancing and more.

In the rapidly advancing field of aesthetic medicine, it can be hard to tell what’s worth the hype. Here are some of the latest, most advanced, and most popular options out there.
Morpheus8: This combination of microneedling and radiofrequency (RF) energy activates your skin’s own collagen and elastin without the downtime associated with some
laser treatments. It can be used to reduce wrinkles, tighten skin, improve skin tone, contour the jawline, and minimize acne scars.
Exosome Therapy: This cutting-edge treatment uses protein-packed nanoparticles to trigger repair and rejuvenation at the cellular level. Often used post-microneedling or lasers, exosomes penetrate deep into the skin to stimulate collagen production.
Post-GLP-1 Skin Removal: Rapid fat loss prompted by GLP-1 medications, including semaglutide, tirzepatide, and retatrutide, can leave users with sagging skin. Skilled surgeons can remove excess skin and reshape the figure.
Treatment Stacking: Sometimes it’s the more the merrier when it comes to aesthetic procedures. Combining multiple non-surgical treatments in a single session allows users to address several issues efficiently, with less downtime.