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Finding joy in the brewpub setting
Carli Smith didn’t start out wanting to be a brewer. It wasn’t until she volunteered to help out in the brew house at Gordon Biersch in Mission Valley that she discovered how much she really loved beer and the whole process of brewing.
After years of brewing with a couple of San Diego’s most esteemed brewmasters—and working as an assistant—Carli is now enjoying the freedom and creativity that comes with running her own brewing program. Over a few pints of her crisp and refreshing Pump House Extra Pale Ale, I asked Carli about coming up in the San Diego beer trade, why it’s great to work in a food-oriented setting, and how she’s come to develop her own unique vision and brewing style.
I was a hostess at Callahan’s in Mira Mesa during high school, and then I went to USD. It was just too much of a drive to get up to Mira Mesa during rush hour, so I started looking for a job closer to school. One of the regulars from Callahan’s knew the general manager at Gordon Biersch, so I got an interview, and then I started hosting down there. I was a hostess there for a couple of years and during that time I got to know Doug Hasker. Then I became a busser, and then a server. While I was serving, Doug’s assistant left, and he was looking for some help to do all the non-glamorous stuff, like moving spent grain and hauling bags.
Not to extent that I obviously am now, but I started getting into beer when I studied abroad in Austria—in Salzburg. I started liking beer there, going to the big beer halls, and all that. I definitely got a lot more into it when I started working with Doug. I started working with him on an unofficial basis for about six months before I told him I wanted to be a brewer. I actually remember the exact day I told him. It was the VIP night during Guild Fest and people kept coming up to the booth and asking, “So, Carli, what do you want to do in brewing?” and Doug would jump in and say, “Oh, no. Carli’s going to be an accountant. She’s getting a degree in finance.” So I finally pulled him aside and I said, “Doug, if I can do this and make this work, I want to be your assistant.” And Doug said, “You do?” And I said, “Yeah! Why do you think I come here twice a week?” So, that was November of 2012. They found a budget for me to become his official assistant and I was with him until October 2013—so on an official basis for about ten months. Then I transferred over to Rock Bottom when Marty Mendiola’s assistant left to go work at New English. I had definitely not learned everything about lagers yet, but I thought the new location would be good for me. The Rock Bottom brewery is a little bit smaller and a little bit more manual, so I thought the learning curve would be a lot steeper if I was working on a smaller system, doing smaller batches, and also doing a lot more ales, which are a lot quicker. Also, there was an opportunity here at Rock Bottom to work on a lot more different styles. At the time—it was before Gordon Biersch was able to do any IPAs or hoppy beers—they couldn’t do anything that wasn’t Reinheitsgebot [within the parameters of the German purity laws that restrict ingredients and brewing techniques]. We also didn’t get to delve into any recipe formulation at Gordon Biersch, so I thought I’d really learn another side of brewing coming over here to Rock Bottom.
Yes. We got to do all of Marty’s recipes while I was with him, which was from October 2013 until January of 2015. That’s when Marty left to do Second Chance and they promoted me to take over.
Probably multi-tasking. How to take advantage of your time and how to make sure you’re doing multiple things at once. And also I learned a real appreciation for clean beer. I learned that from Doug and also from having experience with German-style beers.
Yeah, and I also think it has shaped me in terms of my brewing style. My main goal with my brewing style is to have balance—even in my IPAs, which are definitely hoppy—but I don’t go overboard on anything. My Mosaic IPA, for example, has Mosaic but also some Citra. The 100% single-hop beers are not my favorite. I feel like they’re very one-sided and they don’t have a lot of depth. So I like to have a lot of balance and I feel like I learned that by starting with German-style beers.
With Marty, he was always very creative with brewing. He described brewing as an art form, and so I learned about looking at beer that way. Especially with recipe formulation, Marty would say, “Well, let’s try it with this… Just take good notes, remember what you did, and see if it works.” So, the way I formulate my recipes now, I definitely learned from Marty. Basically, I learned all of my brewing tricks from Doug and Marty.
Well, I really like being a brewpub. I like having people who are coming in not just to try the beers, but also to have a meal. I feel like in a tasting room, you need to have those “wow factors” and those crazy beers, because that’s what’s going to bring the people in. But at a brewpub, I’m really able to perfect styles. One of my favorite beers, for example, is an English-style brown ale. Now, that’s not going to be a huge seller at a tasting room—it’s not one of those beers that wows you—but it’s a really good style that goes with pizza, and burgers, and pasta. It goes with everything. So it’s a beer that I’m able to brew a lot and keep on tap here. Plus it’s my favorite, so I get to brew it all the time!
I also like when people come in and they look at my beer board and they say, “Oh! I want to try this and I want to try that.” I try to always have something available for everybody. Sometimes I struggle to keep the Belgian beers on, because I really don’t like Belgian beers. It’s hard being a brewer and having to brew beers for other people!
Yes. I’m not going to always have on something like a triple IPA, which is going to wreck your palate and make it so you’re not going to be able to taste anything after that. But being in San Diego, I do brew some of those things periodically. For Cinco de Mayo, I do a three-pepper lime ale.
I’m not going to always have on something like a triple IPA, which is going to wreck your palate and make it so you’re not going to be able to taste anything after that.
No. All the beers are my own recipes. What we have to have is a Kolsch style, we have to have a wheat beer and a red, we have to have an IPA, and we have to have a dark beer. Then there are a whole bunch of other beers that I can do. The Kolsch, the red, and the Mosaic IPA stay the same all the time, and the wheat and the dark beers rotate. The IPA is the hardest, because people are drinking it faster than I can brew it! I’m lucky if I have a 16-barrel batch for three weeks—and that’s even when I have other hoppy beers on: I’ve also got a double IPA, an extra pale ale, a red IPA, and I have the Hop Bomb IPA. And they’re still drinking mostly the Mosaic IPA! It’s not necessarily a bad problem to have—it’s good that your beer is popular, but it’s a little bit of a struggle. I can’t dedicate two of my six fermenters to the same beer.
The red and the blonde kind of duke it out. We have a lot people who come in who aren’t necessarily big craft beer drinkers. So I tell our servers to recommend the red and the blonde because they’re really good entry beers for non-craft-beer drinkers.
Yes!
I brew all the beers here. They’re all my recipes. They’re made by me and my assistant—there’s one other person that works in the brewery with me. I touch everything that goes into the beer. We’re corporate in the respect that we’re not independent, but the corporation that owns us has no input on our beer at all. They let us do whatever we want to do.
Yup. Every Rock Bottom has its own brewer, which is kind of a struggle sometimes when I go to beer festivals and people say to me, “Oh, yeah! Rock Bottom in Campbell or Rock Bottom in Long Beach, I’ve been there.” And I have to say, “Yeah, but you’ve probably never had these beers because these are my beers.” I try to explain to people that we’re kind of like a bigger version of Pizza Port, where each location has a brewery in it, but they all have the same pizza.
Have a Beer with Rock Bottom Brewer Carli Smith
Rock Bottom’s Longboard Brown. | Photo: Bruce Glassman
Rock Bottom’s Longboard Brown. | Photo: Bruce Glassman
I did a collaboration with Intergalactic Brewing that just got released. It was supposed to be a 6.5% IPA, but I forgot that I was playing around with our recipe on our recipe program and I wanted to see what this would look like if it was an Imperial IPA. So when I ordered my grain and milled in, I had forgotten to switch it back. So I milled in enough grain for an imperial and we wound up with a 9.3% imperial IPA! It’s called The Giant Hurtling Space Rock of Doom Imperial IPA.
I love Karl Strauss. I love Paul Segura. I love everything that he does over there. And AleSmith Nut Brown. I think that was my very first favorite craft beer—I think it still is to this day. Sometimes I’ll go and get a bomber and taste it just to try to figure out how I want to change or advance my brown recipe—to see ways that I can improve it.
There’s a certain roundness and fullness in the body while it stays really light on the finish. And that to me is the epitome of a great brown beer. It should be a full flavored beer, it’s got caramel and nutty flavors, but it still stays really light. I think its probably going to be that one beer style that I’m always going to nit-pick. I’m always going to be changing it. It’s the one that I’m always going to think I can do better.
We don’t really have the space for a lot of barrels, but I do have a couple of bourbon barrels with imperial porter aging in them. And I have one French chardonnay barrel… And two years ago, as a “holiday bonus” from corporate, they just drop-shipped everybody Jim Beam barrels—empty, of course! We had no idea it was coming; it just showed up. So we tried to figure out what we had that would stand up to the bourbon. We didn’t have anything like an imperial porter in the tanks. The only thing we had that was close to being ready was an oatmeal stout; the Black Seal Oatmeal Stout. Marty and I just looked at each other and said, “Alright then, I guess it’s the oatmeal stout that’s going in.” It actually turned out really, really nice. I released it last winter and it was nice because you got a lot of the oak character along with bourbon, but I also got this really cool dark cherry flavor, which was surprisingly nice.
“It’s beer! Drink what you like! Don’t care about what other people are telling you.” Life is too short to drink beer you don’t like to drink. Beer is beer.”
Not really. I’ve tried, but I don’t think I‘m geared for sours. And that’s okay.
You know, I get a lot of people that come in who are non-craft-beer-nerds—because we are a restaurant—and they come up to me and they say, “You know, I’ve tried to like the hoppy beers…” and I say to them, “Why are you trying to like anything? It’s beer! Drink what you like! Don’t care about what other people are telling you.” Life is too short to drink beer you don’t like to drink. Beer is beer. There’s no hierarchy of which beer is more “advanced” than another beer. No beer has a trump card over another one.
A little bit, yeah. It’s fun to get a lot of the people who say they aren’t necessarily beer drinkers or that they don’t like beer. I very firmly believe that there is a beer for everybody. There are so many different styles and so many different flavors, there’s definitely a beer for everyone. My friends, for example, who like white wine: I’ll have them try a saison or a Belgian beer. And my friends who like red wine: I’ll have them try something that’s dark and malty. It’s fun to get people who say, “I don’t like beer,” so I can say, “Just give me a chance! There is a beer for you!”
Rock Bottom Restaurant & Brewery, 8980 Villa La Jolla Dr, La Jolla, CA 92037
Have a Beer with Rock Bottom Brewer Carli Smith
Rock Bottom Brewmaster Carli Smith. | Photo: Bruce Glassman
The new Hawaiian- and Japanese-inspired cafe will serve locally caught bluefin, fresh spring rolls, housemade sauces, and plenty of matcha
Not all monsters have to be scary. In fact, entrepreneur Pinyada “Ada” Primpray’s is delightful. Sea Monster, a small cafe that will serve poke bowls, fresh spring rolls, and matcha, will open in Mission Valley by the end of the year.
“The concept is a Hawaiian- and Japanese-style cafe,” Primpray explains. She calls it Sea Monster in homage to her friend’s popular restaurant Big Monster Sushi & Thai in Hawaii, but “the idea really started to take shape after I came back from a solo trip to Italy,” she says. The experience inspired her to start her own concept that mixed her culture, experience, and passion for food.
Sea Monster will be her first restaurant as an owner, but Primpray has worked in restaurants for 15 years in places like Kauai, Chicago, New York, and San Diego. She realized a similar health-conscious, seafood-forward, quick-service restaurant could work here, especially in that corner of Mission Valley where pizza and burgers reign. Plus, she points to the massive development plans for the area—between Riverwalk bringing thousands of new homes to the area and even more coming from San Diego State University, there are lots of new locals looming on the horizon.
She brought on Head Chef Wasu Gibb Palipote from Sushisamba in Los Angeles to develop the menu and signature sauces, like ink wasabi and a larb sauce. “Every couple of months, we plan to introduce a new signature sauce created exclusively for Sea Monster by [Chef Palipote],” she says. All the sauces will be homemade, including a basil creamy sauce and sesame vinegar.

Sea Monster’s menu centers around fresh poke bowls—mostly locally-caught bluefin tuna and hamachi as well as salmon, served California-style rather than Hawaiian-style (the sauces are added to order rather than marinating on the fish, which can overpower its flavor). Toppings will range from the usual, like edamame and green onion, to upscale, like uni (sea urchin). She’ll also serve fresh salad rolls, a popular light snack in Vietnam and her native Thailand, with vegetables and seafood like salmon, shrimp, and imitation crab. Everything will be served to-go, although there will be very limited seating for people who want to dive in right away.
The matcha program will start small, with six iterations planned for opening and potentially more in the future. “I really want to have mango sticky rice,” she adds. Beyond adding items to the menu, Primpray says she hopes Sea Monster will be more than a restaurant. “I want it to grow into a lifestyle brand with its own little world,” she says, pointing to the restaurant’s mascot, Smoo. A monster with aspirations of growing bigger and bigger until it takes over? Yeah, sounds about right.
Sea Monster will open daily for lunch and dinner in late 2026 at 6110 Friars Road in Mission Valley.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Kuya Sharpens owner Joshua “Jhun” de Andres turned a meditative practice into a business caring for prized kitchen knives—one whetstone at a time
“A sharp knife is a safe knife,” says Joshua “Jhun” de Andres, owner of Kuya Sharpens. It only takes a light touch to guide a properly-sharpened knife, while dull knives require much more force to cut through an object, increasing the likelihood and severity of an injury. “If you slip, that’s a lot of force that is now going into your finger, your hand, and that’s where it becomes extremely dangerous.”
De Andres started sharpening knives as a meditative practice during a time of personal grief, a way to zone in on a task with a useful and satisfying outcome. “[It was a] reminder to myself that you can fix something that’s broken and give it purpose again.” Once he ran through his own collection of knives, he started asking friends and family if he could sharpen theirs. When he’d sharpened everyone’s knives he could think of, he started posting videos on TikTok, where his first professional chef customer found him: Chef Tanner Stanich, chef de cuisine at Michelin-recognized Bib Gourmand Mabel’s Gone Fishing.

“That’s when things really started to take off,” he laughs. He uses whetstones rather than motorized belt sanders to sharpen, which gives him the ability to make microadjustments during the process for a more customized and controlled result. Whetstones also preserve steel more efficiently than other mechanical processes, which are faster, but take off more of the knife’s edge in exchange, reducing the lifespan of the knife.
Learning how to master whetstones takes a lot of time and practice, and while de Andres specializes in sharpening Japanese knives, he’ll sharpen a knife from anywhere. “Every knife deserves to be sharp,” he says.
Japanese kitchen knives are designed for extremely specific purposes: there’s a knife to break down a fish (deba), cut through boneless raw fish for sushi and sashimi (yanagiba), slice vegetables (nakiri), carve meat (sujihiki), debone poultry (honesuki), and even knives only the executive chef can use (kiritsuke). Few other culinary cultures utilize such ultra-specialized tools, and Japanese steel is prized for its extreme hardness and ability to maintain a razor-thin edge for decades when properly cared for.
De Andres is still figuring out different ways to expand his business: hosting workshops at Home Ec on Adams Avenue, creating knife restoration tutorials, and launching private lessons, all while continuing to sharpen knives people bring to him or even send from across the country. And he knows that for both home cooks and professional chefs, sharpening a knife that may have cost hundreds of dollars on a whetstone can feel overwhelming. Will I ruin it? Will I break it?
“You’re most likely not going to break it,” he promises. “But you are going to make it yours, and you have to kind of be okay with that.” Knives age and change just like humans do. Sharpening is an essential part of maintenance, and shaving away the dull edges to restore a shine takes care. And de Andres cares a lot.
“It’s just been really life-giving to me,” he says. “I know it seems really silly that taking a knife and putting it on a whetstone can change your perspective on how you view the world, but for me, it came to me at a time when I needed it most.”

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Check out the stacked lineup of talent participating in this year’s celebration of food, cocktails, wellness, and SoCal energy
Tickets to the Del Mar Wine & Food Festival get you in the door. The real fun is figuring out who you’ll run into once you’re there. This year’s weeklong schedule of exclusive events, running September 30–October 4, includes dinners, tastings, and loosely-supervised chaos where celebrity chefs and local icons finally let their hair down.
The festival has a track record of the unexpected: Bryan Cranston and Aaron Paul once toasted their mezcal brand Dos Hombres with an intimate dinner at the Lodge at Torrey Pines (and then, evidently unsatisfied, kept drinking it on the cliffs above Blacks Beach with a rotating cast of San Diego and Food Network chefs. Alex Morgan showed up for a dinner under the lights honoring the country’s most badass women chefs). Drew Brees ran a celebrity pickleball tournament where the guy from It’s Always Sunny in Philadelphia got absolutely humbled by locals.
If you scored a ticket to last year’s Grand Tasting, you might’ve caught Guy Fieri doing exactly what Guy Fieri does: strolling the grass, signing t-shirts and foreheads, and hanging off the DJ surf van like it was built for him. Meanwhile, local chef Ethan Yang of Glass Box walked off with the Chef Competition surfboard.
So whether your plan for 2026 is to corner legendary San Diego chefs like Victor Jimenez of Cowboy Star and Jon Sloan of Juniper & Ivy in person, or just aim for a spontaneous golf cart ride with a Food Network star—here’s your cheat sheet for where to run into a celebrity chef, TV personality, award-winning winemaker, or pro athlete at this year’s Del Mar Wine & Food Festival.

Consider this your soft landing into festival week—the walk-around tasting that eases you in before things get chaotic later on. Monarch Ocean Pub hands its patio over to the flavors that define San Diego eating: Baja seafood done right, coastal bites, Mexican flavors with some heat behind them, all the staples locals will fight you over.
The celebrity sightings here lean more “bump into” than “spot from across the room.” Troy Johnson—Food Network judge, San Diego Magazine chief content officer and co-owner, Emmy-winning host, a man who has eaten his way across the entire country professionally—is the type to materialize at whichever station has the longest line, because he already knows it’s worth the wait. Ask him what he’s had so far. He’ll have opinions.
Then there’s celebrity pastry chef Karen Krasne, owner and executive pastry chef of Extraordinary Desserts, James Beard House alum, and a woman Forbes once ranked among the top 10 pastry chefs in the country—which tracks, because you might find her holding court next to a tray of her roasted pecan shortbread dipped in white chocolate, explaining exactly why this is the flavor combination. You will listen to every word, too, because you’ll want to try that cookie.
This is an opening night party where the person next to you in line might just be the one who baked the thing you’re about to eat.

Fifty years ago, a Napa Chardonnay beat France at its own game and rewrote what the world thought it knew about wine. This dinner is that legacy, poured by the family who built it, course by course.
Under the arches at Fairmont Grand Del Mar, Ernie Hahn and the Hahn family, who partnered with the Barretts to revive Chateau Montelena into the Napa powerhouse it is today, host an evening built entirely around the winery’s most iconic pours. Every course gets its own pairing straight from the Montelena portfolio, so you’re not just hearing about the Judgment of Paris, you’re tasting the wine that started it.
Chef Mawa McQueen, a former James Beard Best of the West winner out of Aspen, brings globally inspired cuisine and serious technique to the table. Alongside her, Fairmont Grand Del Mar’s executive chef Bryn McArthur leans into farm-to-table sensibility shaped by a career of global kitchens. Together they’re building a menu meant to hold its own against wine that already changed history once.
This is the rare dinner where the wine isn’t just accompanying the meal, it’s the reason the meal exists. Fifty years after Paris, the rematch is happening right here in Del Mar.

Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
At Vi at La Jolla Village, residents don't have to choose between security and adventure, connection and independence. They get all of it.
Today’s seniors are more connected than ever, with a renewed focus on retirement as a time of discovery and enriching experiences. The ultimate reward for a retirement well-earned is the wisdom to appreciate it all, and what better place to enjoy that unique perspective than Vi at La Jolla Village, in the heart of San Diego.
All-access pass to good living.
As a Continuing Care Retirement Community (CCRC), Vi provides access to a connected and fulfilling community while making it easy to plan for future care, should the need ever arise. With a care plan in place, residents enjoy greater financial predictability and long-term value, freeing them to focus on making the most out of retirement.
Resort-style amenities at the epicenter of a cultural hub like San Diego offer a retirement experience unlike any other. Paired with exceptional dining, spacious accommodations and dedicated staff, the best of maintenance-free living is all around. And with the introduction of Vista 360 Well-Being, Vi’s panoramic approach to wellness, there are more ways than ever for residents to access it all.
The harmony of mind, body and community.

The key to longevity is striking the right balance in maintaining an active lifestyle with an active mind in a fulfilling community. With newly renovated community spaces and restaurants, Vista brings a variety of opportunities for residents to elevate their well-being through Vi-exclusive “Signature Experiences.”
Vista Enrich takes an evidence-based approach to brain vitality, keeping residents at the forefront of cognitive health through exergaming (exercising + gaming), nutritional plans and informative workshops. It is also home to The Brain Vitality Studio, an innovative facility dedicated to cognitive fitness that has garnered national recognition.
Vista Discover invites residents into stimulating educational experiences, from chef-led cooking demos and guided wine tastings to lectures at local universities and intimate lectures following cultural outings.
While Vista Enrich focuses on brain health and Vista Discover engages residents intellectually, Vista Explore cultivates a sense of adventure through curated travel and local excursions. But broadening one’s horizons doesn’t always require a plane ticket. One recent event brought a taste of the world right to the community: an onsite “jazz cruise” featuring live music and global cuisine served at a series of themed “ports” all within the community’s own ballroom.
“Location, location, location”

One of the biggest perks of life at Vi at La Jolla Village is its proximity to just about everything. With easy access to transportation and local attractions just steps away, residents can explore and engage with their community at their own pace.
“There are trolley and bus stops within a 5-minute walk that will get you to the beach, UCSD Campus, medical appointments, downtown La Jolla or San Diego, et cetera. We rarely use our car,” said resident Tom Yager.
With the best of San Diego just steps away, residents don’t just live in the city, they live within reach of everything that makes it special.
The best of all worlds.

At Vi at La Jolla Village, retirement isn’t a chapter to slow down; it’s an invitation to discover more. Tailored community experiences created by Vista, paired with the vibrant pulse of San Diego just outside the door, mean that residents don’t have to choose between security and adventure, connection and independence. They get all of it.
This is what an all-access pass to good living looks like: the comforts of an elevated lifestyle, a community built for growth and a city made for discovery – all in one place.
To learn more about Vi at La Jolla Village or for details on available floor plans, visit ViatLaJollaVillage.com/SDM.
Surf’n Slaw founder Kumi Alexander is introducing local farmers market crowds to okonomiyaki, the savory Japanese pancake she grew up eating
After 15 years married, my husband and I tend to agree on most things. But there’s one argument we both refuse to bend on—I prefer okonomiyaki Osaka-style, and he’s a die-hard Hiroshima-style devotee. (To be fair, we both adore both styles, but at this point, it’s just fun to have a low-stakes disagreement.)
Okonomiyaki is one of Japan’s greatest comfort foods, a savory pancake that’s about the size of a DVD, if you aren’t too young to know what that is. It’s not terribly hard to make—it’s flour, eggs, dashi stock or water, and a whole heap of shredded cabbage, plus optional fillings like green onions, pork belly, or bonito flakes, all cooked fresh on a flat top griddle. Drizzle some kewpie mayo and okonomiyaki sauce on top, and you’re hot to go.
However, it’s not easy to make well, and as you now know, people have capital-O Opinions about Osaka-versus-Hiroshima. Hiroshima-style layers the ingredients one by one rather than mixing them together, adding a layer of soba or udon noodles and topping it all off with a fried egg. For Osaka-style, all the ingredients are mixed together and then cooked on the griddle, so every bite includes every ingredient in a hodgepodge of deliciousness. (One Osaka variation called modan-yaki does include soba noodles mixed in the batter, but they’re not traditionally used in that regional version.)
Despite a childhood spent in Osaka, Japan, Kumi Alexander specializes in making Hiroshima-style okonomiyaki. “Okonomiyaki has been part of my life for as long as I can remember,” she explains. “My parents ran their own business when I was growing up, so Saturdays were often busy, and okonomiyaki was one of my mother’s go-to lunches because it was simple and easy to make.”
Alexander came to San Diego seven years ago with a desire to bring a part of her culture with her—not just a product, but a feeling. “When I thought about what could do that, the answer was almost obvious: okonomiyaki,” she says.
She originally launched Surf’n Slaw as a mobile pop-up food stand in August 2025, offering what Alexander calls Japanese-meets-California okonomiyaki. “Our full Surf’n Slaw includes cabbage, noodles, umami dough, beef, shrimp, and vegetables,” she explains. The menu also has a “Green Wave Slaw,” an Osaka-style version that can be made vegan and gluten-free, as well as matcha drinks.
Currently, Surf’n Slaw pops up at farmers markets in North Park, Scripps Ranch, Hillcrest, La Jolla, and La Mesa, as well as other local markets and community events. Eventually, she may expand to a permanent location, but that’s a future goal. And while Alexander hopes that one day okonomiyaki will be as well-known to American audiences as ramen or sushi, for now, she’s just happy to share a bit of home with San Diego.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
San Diego entrepreneur Kenji Blouin-Ito is turning a tiny Uptown Inn space into a destination for bentos, coffee, snacks, and more
Tokyo unquestionably holds the title as one of the best, if not the best, food cities of the world. But despite the plethora of Michelin-starred kaiseki restaurants and hole-in-the-wall ramen joints, you’d be remiss in walking past glowing signs beckoning you to enter one of the 56,000-plus konbini across the country.
Konbini cafes like Lawson’s, FamilyMart, and 7-Eleven may look like run-of-the-mill convenience stores, but convenience store culture is a completely different animal there. Absent are the sad, floppy hot dogs sizzling sweatily on a rotating wheel of misery. Instead, konbini are stocked with a bevy of hot and cold drinks in every imaginable flavor, meals like tamago sandos (Japanese egg salad sandwiches) and prepacked bento boxes, snacks like onigiri (handheld triangles of rice and seaweed, often filled with fish or pickled plum), and even limited-edition merchandise (not unlike Wawa’s line of merch).
Soon, Hillcrest will get a taste of konbini culture. Hako Hako opens in front of Uptown Inn by Vantaggio, next to Ramen Ryoma, in early 2027.
Kenji Blouin-Ito, a half-Japanese, half-French San Diego native grew up eating Japanese food at home and during trips across the Pacific. “I remember looking forward to eating bentos on the train,” he says, grabbing quick items to munch on without sacrificing quality or succumbing to cost. When in France, he saw a rise of appreciation for casual Japanese cuisine, “long before it happened here.”

So he decided to bring it here. After AB 626 passed in 2018 to allow different jurisdictions to permit Microenterprise Home Kitchen Operations (MEHKOs), Blouin-Ito joined Foodnome, the first legal marketplace for homemade food in the US, as a co-founder. Eventually, the national nonprofit The Cook Alliance took over the project, leaving him open to the next new idea but with the experience of running a food-based business.
“That experience changed how I think about food, not just what makes it good but what makes it work,” he explains. Bento boxes felt affordable in a time of inflation, convenient in a bustling world, and versatile to a variety of palates. When he got the chance to open a konbini himself, he went for it.
His family runs Uptown Inn, a mix of apartments and hotel rooms that’s seen increased food traffic over the past few years. “We had a small space in front of the building that wasn’t being used, and it just made sense,” he says. Hako means “box” in Japanese, a reference to both bentos and small space from where he’ll sling freshly made bentos, coffee, drinks, pastries, snacks, and a small retail selection.
Hako Hako will initially open for morning and afternoon hours, but you don’t have to wait until next year to get a taste of Japanese culture. Blouin-Ito’s concept is popping up at various coffee shops around San Diego, with a few coming up: Easy Does It on September 19 and Cafe Moto on October 17. Until then, practice the art of gaman: patience with grace.
Hako Hako opens at 819 University Avenue in Hillcrest in early 2027.
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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
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