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Everything SD APRIL 14, 2014

Waypoint Public Review

Waypoint Public makes once-novel beer pairing dinners an everyday thing

Waypoint Public Review

Waypoint Public

Waypoint Public

Waypoint Public

3794 30th Street,
North Park

TROY’S PICKS
Po’ boy tacos
Blood sausage
Pappardelle

Knowing that wine goes with food is like knowing guitars go with rock ’n’ roll. Pairing beer with dinner, on the other hand, takes a newish kind of faith. It’s not like Escoffier made his name serving his peach melba with Belgian ale. Until the current craft beer boom, there simply wasn’t enough variety to make the experiment very exciting. (“And for course three through six, we’ll just leave this pony keg of Heineken at your table.”)

Even during craft beer’s first couple of decades, pairing it with food was a pretty awful idea. To differentiate from watered-down mainstream lagers, upstarts like Sam Adams and Sierra Nevada made heavy, palate-wrecking beers. Instead of gracefully accentuating the briny oceanic flavor of a scallop, they gracefully beat the crap out of it.

But things have changed. Lighter, subtler, “session” craft beer is in. It’s a friend of food. And there’s no better place to integrate beer into the meal plan than San Diego, which is to craft beer what Napa is to angry Cabernets.

Waypoint Public Review

Po’boy tacos

Po’boy tacos

Chefs have tinkered with beer-pairing dinners for the last few years. Some longer than that. But the time is ripe for a full-on craft beer bistro—one with a real-deal chef and an exhaustive beer list that pretends it’s a 300-bottle wine list from the ’90s. After all, we know what to expect of wine and food. Beer and food is a largely uncharted, exciting new direction. It may not be the future, but it is a future.

And Waypoint Public is it.

Owner Brian Jensen first had success with Bottlecraft, a craft beer specialty shop. News broke last year that The Linkery was calling it a day. Loved, loathed, and highly discussed, The Linkery was the leading voice of San Diego’s farm-to-table movement. Its iconic location—a cavernous garage-style building on a prominent corner of 30th Street—is like the Sears Tower of San Diego’s most progressive part of town. Jensen took it over. Jensen is not a Starbucks franchisee, so he was already off to a good start.

Waypoint Public Review

Pappardelle

Pappardelle

All guesses were that he’d open yet another craft beer bar with “small plates” (read: half-assed nibbles to fulfill the “food” requirement of a liquor license). But then Jensen partnered with chef Amanda Baumgarten, a talent who’d worked as a sous in four Michelin-starred restaurants (including Melisse and Patina in L.A.) before coming to San Diego for a year at Herringbone. Their plan was a very intentional marriage of craft beer and top-notch bistro fare.

“Lighter, subtler, ‘session’ craft beer is in. It’s a friend of food. And there’s no better place to integrate beer into the meal plan than San Diego.”

They smartly blew out the building’s last street-facing wall, making Waypoint completely roll-up garage doors on both sides. It’s just all light and air—like a yeasty greenhouse that grows stylish 30-somethings—and it’s terribly welcoming. One wall is fake shrubbery. There’s a chandelier made of antlers. And the entire southern wall is like an art gallery dedicated to this decade’s fascination with reclaimed wood. There’s door-wood, construction zone wood, fence wood, dresser drawer wood, wood wood. Above the bar are three TVs: One for the requisite ESPN, and two for the ever-changing, massive beer list, with 28 on tap and about 50 by the bottle. It’s like a NASDAQ ticker for beerheads.

Waypoint Public Review

Bartender Ben Marquart

Bartender Ben Marquart

Baumgarten’s menu is—well, what can we say about styles in the modern, globalized kitchen? Let’s try California-beer-French. Not many beer bars do blood sausage, and hers is made with pork blood, Belgian quad (a fancy beer), brandy, bacon, cream, and all sorts of spices. Served over toasted levain with apple butter, roasted apple, and creamed cabbage, it’s excellently sweet, with the spreadable texture that makes boudin noir so appealing (and polarizing). I try Jensen’s suggested pairing of a wee heavy Scottish Ale, and it’s a nice call—big blow for big blow. If that sounds too Michelin-starry, the excellent fried oyster tacos—with aioli, French fries, spicy slaw, and smoked tomatillo salsa—prove Baumgarten’s also adept at Louisiana pier-fishin’ food (suggested pairing: Belgian Ale, rauchbier).

Waypoint Public Review

Waypoint Burger

Waypoint Burger

For another app, the menu offers a warm “charred” octopus. But the crust of the single tentacle—cooked sous vide for nine hours—is the blackest I’ve ever seen. It’s a tad too close to a house fire for my tastes, even if the interior meat is perfectly tender (suggested pairing: Berliner Weisse, Gose). And with only walnut oil, lemon juice, feta, and walnuts, her kale salad feels more like a kale pile (pairing: saison, lager). Baumgarten smartly realizes that any respectable burger program should cater to the two camps—minimalists and topping-stuffers. The Waypoint has a protein load with beef patty (short rib/chuck/brisket), fried egg, mozzarella, and pulled pork (slow-braised in OJ, caramelized apples, and jalapeños). It could be overwhelming, but pickled carrots, radishes, and more jalapeños give it ample acid. For less fuss, they serve it “Public style,” which involves beef, a bun, lettuce, tomato, onion, and mozzarella. The best things on the plate, though, are the thick-cut fries—cooked three times (boiled, blanched, fried). The menu tells me to wash it down with an IPA. I do what menu says.

Waypoint Public Review

Waypoint Public

Waypoint Public

Ordering a dinner entrée at a pub isn’t chief among the natural impulses in life simply because, in the past, people who cared so much for beer didn’t have time to care for dinner. That’ll be a main challenge for Waypoint: overcoming the pub crowd’s instinct for finger food. But I’ll say this: The kitchen served me two of the better dinner entrées I’ve had. First, the most perfectly cooked piece of sturgeon—brilliant sear, medium-rare inside next to duck fat forked potatoes (suggested pairing: IPA, American Wild Ale). Second, the housemade pappardelle, with a made-to-order sauce of veal jus, oyster mushrooms, butter, and Parm. It’s simplicity executed perfectly, with separated, al dente pasta ribbons and a shockingly flavorful à la minute sauce (pairing: American Brown, Belgian Dubbel).

Waypoint Public Review

Pan-seared roasted sturgeon

Pan-seared roasted sturgeon

The Aspen Ridge flatiron steak isn’t as successful. A friend’s order of medium-rare is served rare, and the compound butter—made with blue cheese, bacon, and sundried tomato—comes in an enormous, un-melted terrine that almost covers the entire steak. The reality is that every steak house is a butter bath. But seeing the cold, hard truth—before you dig in—is a little jarring. So maybe I’m a little too butter-dainty. For a steak pairing, Jensen recommends the Quadruple or Belgian Strong Ale.

With a full play section for kids, Waypoint has also joined the reproductive hipster movement. Nice to have a place to take our kids that doesn’t have a mascot or servers with seven-minute birthday songs. This is definitely better than your usual beer pub. And it’s a major testing ground for beer’s arrival on the dinner scene.

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Food & Drink AUGUST 4, 2026

Restaurant Review: Mitch’s Seafood

SDM readers asked food critic Troy Johnson to kick tires on a classic, which is how he found himself surrounded by birds at Mitch’s Seafood

Restaurant Review: Mitch’s Seafood
Photo Credit: Dee Sandoval

The bird has a plan. You stand between that bird and that plan. For the remainder of your ceviche, you’ll identify as collateral damage.

There are many other nearby birds with the same plan, absolutely sucking at trying to be nonchalant about it. The pigeons are by far the boldest on account of what we can all agree just by looking at them is sheer stupidity. They come right up and ask with their red murder clown eyes: “Can bite?”

Pelicans are the silverback gorillas of this bird gang, hulking and alpha. They periodically flaunt the acreage of their wingspan in the same way a schoolyard bully puffs out his chest. One could casually land on your plate and maintain constant eye contact as it slowly enjoyed your fish taco. You share this tacit awareness with it. But it doesn’t approach because there are always a couple off-duty fishermen eating at Mitch’s Seafood. Those salty dogs have been forced to beat the shit out of a pelican or two in their day, and they and the pelican also know that.

The snowy egrets pretend to not really want your food. They seductively lord on the tops of the sportfishing boats moored in front of the restaurant, fully aware of how hot they are—svelte fashion models, Ozempic with wings. They just turn their faces to the wind so that it blows their fabulous hair. They seem to expect tourists to be overcome by their avian Brad Pittness and just throw swordfish sandwiches to them in tribute. They refuse to demean themselves like the gulls do.

Photo Credit: Dee Sandoval

The gulls are shameless menaces. The linebackers of seabirds—a lot quicker than you expect given their big butts, full of schemes and microaggressions. They stand at a distance and mad-dog everyone, intimidate with their beaks the color of old bananas. Fear is not a seagull emotion. When they take a plate—and they will take a plate—there is so much flapping and fighting. They desperately bite and claw at fishermen’s stews like zombies who finally caught up to Rick Grimes. We see one that’s missing a foot.

At some point you will hear a baby cry. It’s not a baby. It’s a gull, who has learned to mimic the sound of human babies in distress so that parents feel the great evolutionary ache—and throw fries at the crying.

“Watch out for the crab cakes,” says a server to every person she drops them to. “Those are their favorite.”

The birds have opinions on the menu. And their presence at Mitch’s is better than any Yelp review. Think they’d risk life and limb for some recently unboxed frostbite tilapia down at the local skate rink? Yeah, probably so.

Photo Credit: Dee Sandoval

But these birds know the backstory of three longtime local fishing families who own Mitch’s: Brian Kiyohara and his wife, Viola; Randy Toussaint and his wife, Tracy; and namesake Mitch Conniff. Conniff cut his teeth as a young sous chef at Jsix (a long-gone restaurant that was, 20 years ago, a slow-food star under chef Christian Graves). Then he was executive chef of American Angler, the long-range Baja fishing vessel co-owned by Kiyohara.

It was on the Angler that Mitch reportedly looked at the restaurant that was previously in this location—on stilts over the water at Point Loma Sportfishing Dock—and said to Kiyohara, “Wouldn’t it be cool if a restaurant in that space used local fish from local boats and local people like us?”

And that’s how Mitch’s was born. Its doors opened in 2008.

The real story of Mitch’s is the wheelbarrows. Every morning, the crew rolls them along Driscoll’s Wharf down to Tunaville—the market also owned by local fishing families (including Conniff). The shop has a parking spot for local boats, who bring their daily haul there every morning. Mitch’s crew fills the wheelbarrows with fresh fish and wheels them back to the kitchen. Within hours or a day or so, some of it will be lunch, dinner, and bird crack.

Photo Credit: Dee Sandoval

There are no reservations at Mitch’s. More often than not, there’s a long line snaking out the door. It moves fast. Their tiny kitchen is remarkably efficient. Locals know to go for breakfast (get the crab avocado toast) or in the off-hours (11 a.m., 3 p.m.—just not noon and 6 p.m.). There’s a small-ish indoor dining room, tables that appear more lacquer than wood. It’s a shrine to local fishers, the wall’s a family photo album of tan locals beaming with pride over a record catch, pleasantly fatigued boat captains, sun-gnarled deckhands. Leave your partner in the line, and go peruse, get a sense for the humans out there in local waters, leaving their families for days and weeks and months at a time to provide. It’s a core San Diego way of life that built this city (tuna money poured the concrete at Point Loma High), once robust and now rare.

The prized seats are on the deck. Thirty or so metal bar stools are ponied up to a small counter attached to the wooden rail. Bendy metal rods cascade from the roof like eyelashes. “They were put in to deter the birds,” a server tells me. “It worked for about a week.”

The swordfish sandwich is just about perfect and a mission statement of the place—humble and simple, like fishing. A big-ole torta, a grilled filet not cooked to sawdust like American restaurants once did, with tomato, tartar sauce, and cilantro. It shouldn’t taste as good as it does, but clean local fish cooked well on bread is satisfying in an essential, basal way. Plus, that tartar sauce blows lesser tartars away. Conniff swaps out the pickle and onion for garlic, fresh parsley, and cilantro, so that it tastes closer to an herbed Baja crema. It should be criminalized and governed by people who make laws to atone for the lack of our own self-regulation.

Photo Credit: Dee Sandoval

The bowl of mussels and clams are the can’t-miss of Mitch’s—somewhere between French moules marinières, New England steamers, and Baja shellfish pots. The science: As shellfish steam, they release their own briny liquor, meaty ocean broth in a shell. The chef’s job is to complement that gift without clobbering it. Mitch’s uses white wine for acid and leeks (a milder, sweeter, more flavorful onion), Dijon, and butter. Their clams and mussels are bigger than normal, which brings stronger flavor, making that broth one of the best in the city, sopped with the baguette.

From the cold case, get the shrimp aguachile with housemade chips—a small bowl, green as radiator fluid, the chili water a light-pain blend of habaneros (the best tasting chili by a long shot), serranos, lime, and the soft, fat glove of avocado. They also serve a campechana—a Baja mariscos specialty with shrimp, Dungeness crab, octopus, and oysters in cocktail sauce and clamato. Important note here: Don’t eat either of these dishes right away. They come out fridge-cold (there are laws about storing raw seafood), which muzzles the flavor. Order them to sit. After 20 minutes, dig in.

The crab cakes get mixed reviews, but ours are delicious. They lean cake more than crab, which isn’t what you’d expect from a fisherman-chef’s stilt house, but that’s personal preference.

Photo Credit: Dee Sandoval

You’re going to order the fresh fish plate, blackened, because you’re good at ordering. It’s the truest expression of fisherman and fish. And what you’ll receive is a shockingly spartan plate—a paprika-crusted filet, a ramekin of slaw, some herb pistou. It is excellent, even if the universal governing body of wooden-spooned grandmas would suggest it needs a rice, a tater, a proper side dish.

My argument is that the slaw is side dishing. Coleslaw is, by and large, the great American fail. Most restaurants treat it like the younger sibling their parents made them bring along on a date. At Mitch’s, they treat slaw with respect. Starts with traditional cabbage, but then gets both fresh orange and lime juice, jicama, grilled corn, and cilantro. It’s Baja meets San Diego picnic food.

If, as dictated by the most basic laws of food criticism, I needed to find quibbles with Mitch’s, fine. I’ll be that guy who walks into a runaway hit dream of three local fishing families and pretends everything isn’t entirely perfect. I’ll express them in wishes.

I wish the baguette with the clams and mussels was lightly charred. The broth is nearly sweet, and sweet loves a good burn.

Photo Credit: Dee Sandoval

I wish there was an obscene amount of slaw with the fish plate. It’s that good, and the plate looks a bit bare.

I wish there was one housemade sauce in the condiment basket. You’ve got Heinz, Tabasco, Tapatío—all of which are fine and should stay. While I realize the kitchen is limited and the line of customers is eternal, Mitch’s would go up an even higher notch if there were squeeze bottles of one killer original dressing—housemade crema, a mojo, macha, or just an unending supply of that garlicky tartar. It feels a tad crimey to go through all this effort to source local fish and cook them well, and then top it with a sauce that has no San Diego or Baja or Mitch in it.

I honestly didn’t expect Mitch’s to be as good as it still is. Everything we ate (except maybe an octopus taco with tentacle bits fried into nubs) was good to excellent. The constant onslaught of locals and tourists and the excruciating intricacies of operating a business in California should have exhausted the will to live by now, let alone cook.

There’s a reason the birds are still outside, with crimes in their eyes and menu preferences.

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

Food & Drink MAY 28, 2026

The City’s Cult-Hit Burger (And More) Comes to North Park

For its 10th anniversary, North Park Beer Co reinvents the kitchen at its flagship location

The City’s Cult-Hit Burger (And More) Comes to North Park
Courtesy of North Park Beer Co.

When Kelsey and Amanda McNair opened North Park Beer Company in 2016—they knew their strengths. Kelsey was an accomplished and award-winning homebrewer several times over (his West Coast IPA Hop-Fu! has won more awards than any IPA in homebrew history). Amanda’s design sensibility and business acumen helped bring the now-signature mid-century aesthetic to life alongside Basile Studio.

They also knew their shortcomings.

“When I leased this location, I knew it had to have food,” explains McNair. But he’d never owned, run, or even worked in a restaurant. Rather than winging it, he partnered with Mastiff Kitchen, who for 10 years provided housemade sausages, giant Bavarian pretzels, chicken wings, and “pig fries” loaded with al pastor sausage, crispy pork belly, slow roasted pork, harissa aioli, cotija cheese, and cilantro.  

Now, NP Beer Co’s two satellite tasting rooms have successfully launched their own food programs. In Bankers Hill, you can get one of the best smashburgers in town, plus 24-hour brined crispy chicken wings, twice-fried hand-cut cheesy bacon garlic fries, or a pulled pork sandwich on a toasted Martin’s potato roll. In its Crown Point location, McNair brought his pie obsession to life with New York-style pizza that uses Bianco di Napoli tomatoes and Ezzo pepperoni (the “cuppy” kind). 

So when Mastiff’s lease came up for potential renewal, McNair decided it was time to bring the entire operation at NPBC HQ under one umbrella. For the first time, North Park Beer Company will launch its own food program at its flagship location in early June. 

Director of culinary ops Sam Navarro says the menu will focus on global pub fare. “If you were going to different parts around the world and drinking beers, what would you be consuming?” he asks. In England, you could wash down a plate of fish and chips with a malty ale. In Japan, crispy chicken karaage goes marvelously with a dry Japanese lager. And tacos also go with beer—any beer. 

Courtesy of North Park Beer Co.

Those will all be on the new menu, which is broken into sections for shareables (the huge space draws huge herds), salads, tacos, and mains. Highlights include the chicken karaage on Tokyo fries (Togarashi-seasoned, twice-fried Kennebec potato fries with miso aioli, tonkatsu sauce, sriracha drizzle, and topped with scallions and furikake), coconut curry fries, Nacho-Fu! nachos (with totopos chips, queso fundido, pickled jalapenos and onions, chipotle lime crema, cotija cheese, cilantro, and salsa verde)—plus vegetarian and vegan options.

Tacos range from Baja fish tacos to a traditional conchinita pibil—pork shoulder marinated for a day in its homemade adobo, then wrapped in banana leaves and roasted for a few hours, served with picked red onion, radish, and cilantro. “[We] want to be true to what it is and do it the best way possible we can, so you can take a trip to those locations around the world without leaving San Diego,” he says.

Some of the burgers are previous specials from Bankers Hill that have been “knock it out of the park hits,” says McNair, and now have a permanent place on the North Park menu. The Tokyo Smash features two smashed beef patties with Swiss cheese, ponzu-marinated and seared pork belly, miso aioli, and quick pickled cabbage. Another is the French Onion Smash with a veal-based aioli, caramelized onions, crispy fried onions, and melted cheese.“It’s like taking a bite into French onion soup in a burger,” promises Navarro.

Anyone lamenting the loss of Mastiff’s pork nugs, weep not—they’re still available at Mastiff in La Mesa and NPBC is introducing a shareable Chashu-style pork belly with maple-miso caramel, black sesame seeds, scallions, chili crisp, and pickled vegetables.

Official launch will coincide with North Park Beer Company’s 10th anniversary party on Tuesday, June 23 (soft launching beforehand). They’ll bring back some of the original beers for the shindig, including styles they haven’t brewed in eons. 

“It feels natural to do this at this point in time,” he says. “This whole thing is really going to complete the vision for this location.”

San Diego Restaurant News & Food Events

Beth’s Bites

  • Even though chef Travis Swikard has made a name for himself as one of the top chefs in the country with Callie, he’s never done a tasting menu in San Diego. He’s changing that at his new La Jolla spot Fleurette this month with Menu du Marché—a seven-course prix fixe experience in Fleurette’s Soleil Room. Based on the already-limited reservations, this one is going to go quick.
  • Flexibility is key when opening a new business, and who knows better than Victoria O’Bryan? The former wine director for three-star Michelin Addison announced her eagerly awaited wine shop and bar Electric Wines last year. Now they’ve shifted its opening location from Park Boulevard to 4644 30th Street (the former Lovesick Chapel space). Hopefully, this means she’s one step closer to opening, because I am ready to put myself in her expert hands.
  • North County is about to get a little more caffeinated. Ritzy Roast Coffee Company is opening this summer at 1830 Rancho del Oro, Suite 140 in Oceanside, just a hop and skip away from Frontwave Arena. Its Instagram promises that gelato will also be on the menu.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink MAY 11, 2026

Pat & Oscar’s Breadsticks Are Hiding in Plain Sight

North Park’s Encontro has been secretly serving these buttery loaves with the Sarkisian family’s original recipe

Pat & Oscar’s Breadsticks Are Hiding in Plain Sight
Photo Credit: Beth Demmon

If you lived in or around San Diego in the early ’90s, there’s a good chance you remember the legendary breadsticks at Pat & Oscar’s. Yes, I’m talking about those warm, glorious, soft, bizarrely addictive breadsticks served fresh to order with a side of dipping sauce that no one could resist. Gluten intolerance be damned. 

I’m sure adults of that era ordered reasonable amounts of breadsticks and conducted themselves with at least the appearance of manners. But if you were between middle and high school age, it’s more likely you ripped through heaps of them like a pack of starving piranhas fighting over an abandoned carcass. It’s not like the restaurant was going to run out of them, but what if they did? Worst case scenario. 

The breadsticks were the reason many people went to Pat & Oscar’s and what many people remember most after Sizzler bought the concept in 2000 and basically sucked the magic out of the family-owned business. 

If your inner breadstick fiend hasn’t felt that same satisfaction in the better part of 30 years, prepare your salivary glands for a walk down memory lane. They still exist, and are ready to be devoured—straight from the Encontro kitchen in North Park.

Around 10 years ago, Encontro chef and owner Jason Hotchkiss catered the 60th anniversary party for Pat and Oscar Sarkisian—yes, that Pat and Oscar. Their son John was Hotchkiss’ business partner (and the original owner of Encontro before Hotchkiss and his sister Linde bought it in 2019) and helped design and set up some of the Sarkisian family restaurants. Rather than relegate Pat & Oscar’s classic recipes to the black hole of restaurant recipes lost in time, John had given some of them to Hotchkiss, who, somewhat nervously, decided to make the breadsticks for the party. 

“Oscar’s eating the bread, and he goes, ‘Oh, my God, where’d you get this recipe?’” he recalls. “I said, ‘It’s yours.’ And he said, ‘No, this is much better.’”

Oscar would know—Encontro’s version is (mostly) true to the original in that it’s still all the same ingredients and cooked fresh to order, but pumped up with a bit more yeast, extra sea salt sprinkled on top, and served with a side of truffle or honey butter. But to guests yearning to relive the era of dial-up internet and Beanie Baby mania, Encontro’s golden buttery braid is a welcome (and incredibly close) re-creation. 

To this day, Hotchkiss has guests who come in just for the bread and the memories it sparks—things like Little League parties, post-soccer game hangouts, family dinners, dates, and other formative experiences. 

“People come in and they’re like, ‘Oh, my God, I can’t believe this. This brings back so many different memories that I have,’” he says. “I love being a part of that.”

Before influencers, foodie culture, and iPhones capturing every meal we eat, family-run restaurants like Pat & Oscar’s were local treasures. This is probably the closest you’ll ever get to those bygone days of breadstick glory. That is, unless you hike up to the only other place you can still find the original breadsticks—the last remaining Sarkisian family business, Oscar’s Brewing Company in Temecula. (Hilariously, the URL breadstick.com literally redirects to the Oscar’s Brewing Company website.) So if you’re ready to time-travel to the past via a portal of buttered, braided bread, Encontro has you covered.


Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Studio S JULY 25, 2026

These San Diego Companies Are Driving the Region’s Next Wave of Growth

This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond

These San Diego Companies Are Driving the Region’s Next Wave of Growth
Photo Credit: Matt Furman

Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.

Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.

Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.

“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Photo Credit: Matt Furman

Building the Infrastructure Behind Clean Energy

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”

The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.

Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Photo Credit: Matt Furman

Developing Medicine One Patient at a Time

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.

CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.

Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”

She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

Photo Credit: Matt Furman

Powering San Diego’s Special Celebrations

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.

“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”

Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Photo Credit: Matt Furman
Photo Credit: Matt Furman

Growing a Beach-Town Brand into a National Business

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.

Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.

“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.

“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”

Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

Photo Credit: Matt Furman

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Food & Drink APRIL 15, 2026

A North Park Icon Gets New Life This December

Chop Suey Lounge & Ginger Roots will reimagine The Peking Cafe as a lounge and chef’s table experience

A North Park Icon Gets New Life This December
Photo Credit: Thomas Graff @visualcarbon

The neon lights of Pekin Cafe Chop Suey restaurant in North Park have gone unlit for seven years. During that span, the neighborhood has seen massive changes—some good (the iconic New Orleans-style building on 30th finally got a new tenant), some marquee (top chef Brad Wise opened his French steakhouse), some mixed bag (the bike lane debate continues), and some bad (massive rent increases). 

But come December, if things go well, the landmark sign will light up once more to mark the opening of Chop Suey Lounge & Ginger Roots, a new take on the historic space from founding partners Jacquelyn Kelly and Jason Bess.

When the Fong family first opened The Pekin Cafe in 1931, chop suey was a dish on the rise. During the Gold Rush of 1848-1855, at least 20,000 Chinese immigrants came to California to work as miners and build the Central Pacific Railroad. When California began charging non-U.S. citizens extra fees to continue mining for gold, many immigrants began settling elsewhere or opening other businesses, like laundromats, pharmacies, and yes—restaurants. 

But when President Chester A. Arthur passed the wildly racist Chinese Exclusion Act in 1882 to restrict Chinese laborers from entering the U.S. (which wouldn’t be repealed until 1943), merchants figured out an ingenious loophole. By opening restaurants and rotating management responsibilities, new arrivals became eligible for merchant visas, completely avoiding the labor designation (and thus, the exclusion act). It was known as the “Lo Mein Loophole.” 

This fueled a huge boom of Chinese restaurants, especially in New York City and the West Coast. To accommodate a variety of Chinese and American palates, these new restaurateurs began to offer a mix of nostalgic dishes from back home as well as fusion dishes to appeal to a wider audience. 

An entirely new Chinese-American cuisine was born.

Chop suey, which roughly translates to “mixed pieces” or “odds and ends,” either originated in New York City or San Francisco, depending on who you ask. Either way, it’s a Chinese-American invention—meat and eggs mixed with vegetables over rice and topped with a thick, gravy-like sauce. It’s been so popular since the mid-19th century that the Fongs decided to plaster it on the front of their North Park building in even bigger letters than the actual name of the restaurant (which was later renamed The Peking Cafe). 

From 1931 to 2019, three generations of the Fong family served old-school Chinese-American classics in an interior lit by tasseled palace lanterns—which only half-illuminated a collection of squeaky red high-backed booths. When the last generation retired, the family held onto the space, waiting for the right successor to come along. They found it in Kelly and Bess.

The pair describe the dual concept as an elevated lounge vibe in the front (Chop Suey Lounge) and private chef’s table tasting menu experience in the back (Ginger Roots). Kelly has over 15 years of experience in hospitality, including eight years at CH Projects with multiple stints as a general manager and director of operations. 

“We met the Fong family, and it was just like, ‘Oh my God How can we preserve this and tack on to their legacy that they’ve already had for 88 years?’” she says. “[This] combines everything I love”—like first-time ownership, the ability to reimagine an icon, and the chance to mix high-end food and cocktails with entertainment by acquiring a space with a cabaret license. 

Bess’ background is in construction. They’re working with interior designer Sally Rodrigues of Crave Design Company and architect Chris Bord from Room & Bord to rebuild the 3,500-square-foot space. For food, the vision is to serve upscale, Chinese-inspired finger foods in the front mid-century lounge space—along with live music and entertainment. In the reservation-only chef’s table at Ginger Roots, guests will get a different Pan-Asian-inspired tasting menu.

Neither one is of Asian descent, but both express a lifelong enthusiasm for Chinese-American food that started when they were growing up in New York. Figuring out a way to honor both the legacy of the space and the history of Chinese-American culinary tradition in a respectful way is their biggest challenge, Bess admits, but doing a lot of research “and finding strategic partners to help us do that was really key.” 

At the very least, it feels like a full circle moment. For Chop Suey in particular, to once more have the opportunity to act as a conduit of culture convergence to create something familiar, yet completely new. (Just please keep at least some of the red booths, please.) 

Chop Suey Lounge & Ginger Roots opens December 2026 at 2877 University Avenue in North Park.


Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink MARCH 30, 2026

Labora Cafe Brings Ceremonial-Grade Matcha to North Park

The specialty coffee shop will open this fall next to The Observatory with the same minimalist-modern aesthetic as the Convoy location

Labora Cafe Brings Ceremonial-Grade Matcha to North Park
Photo credit: @contentbylens

San Diego matcha craze initially sparked when San Diego’s first dedicated matcha cafe, Holy Matcha, opened in North Park in 2017, followed by specialty retailers like Paru, shops like Matcha Cafe Maiko and Asa Bakery, and pop-up concepts like Hey Midori. But unlike specialty coffee shops, matcha is still far from hitting a saturation point in the local beverage market. 

That’s why Lauren Thiemthath, Bao Doan, and Phat Lu launched Labora Cafe last fall in Convoy District. “We saw a gap in the market,” explains Thiemthath. The San Diego natives also operate Urban Bubble, a cafe specializing in Taiwanese snacks and drinks, so they have a good sense of what people are thirsty for.

Photo credit: @contentbylens

Apparently, it’s matcha, because after only having been open for around six months, Labora is already poised to open a second location in the heart of North Park this fall—hopefully by September, if all goes well, says Thiemthath. “North Park felt like a natural next step,” she says, pointing to the plethora of cafes, but relative dearth of matcha-focused outlets (Holy Matcha excluded, of course), especially ceremonial-grade matcha. 

The 1,800-square-foot corner suite at 2899 University Avenue next to The Observatory will emulate the same minimalist-modern aesthetic as the Convoy location and offer the same core drinks like the signature Banana 53 matcha and Vienna latte, but will expand to include some new menu items, seasonal specials, some location-specific exclusives, and hopefully some collaborations with local pastry chefs. The North Park location may also focus more on espresso and Vietnamese coffee offerings, but it’ll all depend on what the community asks for, says Thiemthath.

But matcha fever is just getting hotter. Thiemthath says that ultimately, Labora hopes to open five more locations in San Diego before expanding to Orange County. It seems that matcha mania is just getting started.

Labora Cafe will open at 2899 University Avenue in fall 2026. 

Courtesy of Panda Fest

San Diego Restaurant News & Food Events

Beth’s Bites

  • Baseball is back, baby! And what is a baseball game without enjoying a cold one (or two) while watching our Padres trounce the visiting team? Stone Brewing’s new taproom inside Petco Park is now open in the upper level bar next to section 309, making it easy for people who wanted to save money on seats to spend it on suds instead. I’ll cheers to that.
  • Yes, the pandas are back at the San Diego Zoo, but if you want to celebrate the cuddly Chinese treasures without waiting in a line of sweaty tourists, mark April 25 and 26 on your calendar. That’s when Panda Fest, the country’s largest Asian food festival, is coming to San Diego for the first time. Waterfront Park will become a panda paradise with over 80 food and drink vendors and plenty of panda-themed fun for all ages. By complete coincidence, I happened to be in Tokyo during the Ueno de Panda Chinese New Year Festival this year, and I can confidently confirm that these panda folks take having a good time very seriously (but I encourage you to find out for yourself). 
  • Mama’s Kitchen’s 35th annual fundraiser Mama’s Day kicks off on Saturday, May 16, but you can save $50 on early bird tickets if you snag yours before April 5. Join vendors like Maya’s Cookies, Athletic Brewing Company, Sally’s Fish House & Bar, and more to help raise money for Mama’s Kitchen to keep up their mission of delivering (to date) nearly million made-from-scratch, medically-tailored meals to San Diegans in need. This year, their goal is to raise $158,000 for 31,600 meals, so why not enjoy an evening at the Hilton San Diego Bayfront and do some good at the same time?

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Partner Content AUGUST 6, 2026

Exploring the Frontiers of Biotechnology: How Research-Focused Companies Support Scientific Discovery

Biotechnology is one of the most dynamic and rapidly evolving fields in modern science.

Exploring the Frontiers of Biotechnology: How Research-Focused Companies Support Scientific Discovery
Sam Sulek, co-owner of NewBioRX | Courtesy of NewBioRX

From advancements in cellular biology and molecular research to innovations that deepen our understanding of complex biological systems, biotechnology continues to influence how researchers explore some of science’s most important questions.

While major discoveries often capture headlines, the process behind those breakthroughs receives far less attention. Scientific progress depends on a vast network of researchers, laboratories, manufacturers, and specialized organizations working together to support ongoing investigation and discovery.

The Growing Importance of Biotechnology

In recent years, biotechnology has moved beyond the walls of research institutions and into mainstream conversation. Increased access to scientific information, educational content, and expert commentary has sparked growing public interest in the biological sciences.

Topics once discussed primarily within academic circles are now reaching broader audiences through podcasts, documentaries, digital media, and online communities. As a result, more people are developing an appreciation for the research, experimentation, and innovation that drive scientific advancement.

This growing visibility has transformed biotechnology from a largely specialized field into a subject of interest for educators, innovators, investors, and curious observers alike.

The Hidden Infrastructure Behind Discovery

Scientific breakthroughs often capture public attention, but the infrastructure that makes those breakthroughs possible rarely receives the same recognition. Behind every new discovery are years of investigation, testing, analysis, and refinement.

Behind nearly every research project is a network of laboratories, suppliers, technical specialists, and research-focused organizations working together to support scientific exploration. Laboratory infrastructure, specialized materials, quality standards, and reliable methodologies all contribute to the integrity of the research process.

When these foundational elements are in place, researchers can focus on generating insights, exploring new ideas, and building upon existing knowledge. Although much of this work occurs behind the scenes, it plays a critical role in helping science move forward.

Why Discovery Depends on More Than Researchers Alone

As biotechnology continues to evolve, research-focused organizations have become increasingly important contributors to the broader scientific ecosystem.

Among them is NewBioRx, a company operating within the biotechnology and life sciences sector. Like many organizations operating within the broader research ecosystem, NewBioRx contributes to the network of suppliers, laboratories, and scientific stakeholders that help support ongoing research efforts.

As scientific research becomes increasingly sophisticated, organizations that help support the research environment contribute to a culture where innovation can continue to thrive. Their work may not always be visible to the public, but it forms part of the foundation that enables scientific progress.

Why Science Is Reaching Wider Audiences

One of the most notable developments in recent years has been the growing public fascination with science and human biology.

Scientific concepts that were once primarily discussed within research settings are now reaching wider audiences through educational content, podcasts, digital media, and online communities. People are becoming increasingly interested not only in scientific outcomes, but also in the process of discovery itself.

The growing visibility of science has also created new connections between scientific communities and broader audiences. Individuals who operate across multiple worlds—including fitness, media, and life sciences—have helped introduce scientific topics to audiences that may not have engaged with them previously.

One example is Sam Sulek, co-founder of NewBioRx, whose involvement across fitness culture and the life sciences sector reflects the growing intersection between public curiosity and scientific exploration.

As co-founder of NewBioRx, he has helped champion a research-focused approach to scientific inquiry while supporting broader conversations around scientific literacy and discovery.

As scientific discovery becomes increasingly collaborative, public attention is beginning to extend beyond individual breakthroughs and toward the broader ecosystem that makes those breakthroughs possible. From researchers and laboratories to the organizations that support them, scientific progress remains a collective effort built on curiosity, expertise, and long-term commitment.

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