An in-depth and interactive exhibit of the San Diego storyteller and artist's work debuts in Balboa Park, in honor of the 2015 centennial. The paintings and sculptures of Theodor Seuss Geisel will reveal a lesser-known side to the author of The Cat in the Hat, and the man who called La Jolla his home for nearly a half-century.
Dick and Jane were a pleasant pair of prototypical American children. They had a nice dog named Spot, too. Millions of kids read about their everyday activities, in primary school storybooks widely used to get youngsters to read. That is, until a clever cat with a flamboyant hat showed up at the door of Sally and her brother in 1957.
This signal event was the publication of The Cat in the Hat. The time was ripe for something new, inspiring, and pleasurable for children to read. Dr. Seuss more than fit the bill, and now it’s impossible to imagine our literary landscape without him. And in one fell swoop, the pseudonym Dr. Seuss became as famous as that of another American great, Mark Twain. In the 50-plus years that followed, the books of Theodor Seuss Geisel and their characters became iconic.
In the same way that Hannibal, Missouri, and Hartford, Connecticut, lay claim to Twain, La Jolla (and more broadly, San Diego) are Seuss’ places. He made his home here for nearly a half-century, from about 1953 (full-time) until his death in 1991. The main library on the UC San Diego campus carries his last name, and a large number of his priceless manuscripts and papers are in the university’s special collections. Since 1998, when the Old Globe Theatre premiered the musical version of Dr. Seuss’ How the Grinch Stole Christmas!, the show has endured here as an annual holiday draw.
The San Diego History Center plans to make much of Seuss’ connection to this city in an ambitious exhibition about him assembled to mark the 2015 centennial of Balboa Park. The elaborate show, entitled INGENIOUS! The World of Dr. Seuss, opened on November 21 and continues through the end of 2015. Like any Seuss-related project, it required the blessing of his widow, Audrey Geisel, and her staff at Seuss Enterprises in La Jolla.
It’s been nearly three decades since the last major museum show in San Diego was dedicated to this transformative culture figure. Dr. Seuss From Then to Now premiered at the San Diego Museum of Art in 1986, five years before Geisel’s death. It also toured to six American museums through 1988.
This new show strives to be different, asserts Charlotte Cagan, director of the History Center.
“Placing Geisel in his context as a San Diego artist just hasn’t been done before,” Cagan says. “This is the perfect place to see him in this light. I think he wanted to be seen as an artist.”
William Dreyer, curator of the Art of Dr. Seuss project for the Chicago-based publishing company Chase Art, takes a similar view: “This show will go well beyond the illustration art. We hope it gives people a broader view of him as a visual artist.
I hope people will walk away with a big ‘wow.’ It won’t be quite what they expect.”
“On any library shelf you’re sure to find illustrators attempting Beatrix Potter or Maurice Sendak or Chris Van Allsburg, but never Seuss. It can’t be done.” —Illustrator Lane Smith
He should know. Dreyer has overseen scores of Seuss shows and is intimately involved in the selection of images for editions issued by Chase Art, which is the publisher of authorized estate editions of Seuss paintings and illustrations. Dreyer is collaborating with the History Center on this exhibition.
Just what dimensions of Seuss remain unknown to legions of readers? Dreyer points to his surreal paintings of cats, painted in the 1960s, which will be represented in the show. There is Cat Detective in the Wrong Part of Town, with its madcap, fractured mosaic of buildings, or Green Cats with Lights, its feline so ghostly he looks as if he might disappear into the misty green that surrounds him. They are among what Seuss called his “midnight paintings”; he didn’t exhibit them during his lifetime, except for a single canvas he donated for an arts fundraiser.
Another main focus of the show will be his connection to San Diego. None of his books were set here, at least literally. But there are vivid traces of its hilly terrain and Mediterranean-inflected architecture in a good number of his illustrations.
The sense of place is quite direct in his seascapes, which use the view from the studio in his longtime La Jolla home. Two examples originally done in oil on canvas will be on view: Firebird and Freebird, featuring his sense of exaggerated form and keen sense of color. Dreyer calls them “gems of the collection.” One depicts calm seas; the other, choppy waters. The birds are typically untrue to nature, mere flourishes of stylish line; the skies have intense patterning and hues.
Birds also figure into the portrait of Seuss as a local, in gently satirical paintings he dubbed his Birdwomen images. These “birds,” with a strongly human resemblance, are a touch vain and a bit flashy. One of these works—which also date from the 1960s—was the only painting Geisel offered for sale during his lifetime; the occasion was a fundraiser for the then-La Jolla Museum of Art. It pictured an aristocratic pair of birdwomen in Mrs. Norilee Schneelock Poured, Miss Nesselroda Sugared. Or Raising Money for the Arts in La Jolla. Another surreal take on the local landscape, with a bit of Seussian narrative built in: I Dreamed I Was a Doorman at the Hotel Del Coronado (1970). The doorman is little more than a human speck in this sprawling seaside scene, thick with whimsical architectural detail.
Geisel’s paintings made their public debut in a 1995 book called The Secret Art of Dr. Seuss. Visitors will be able to see them in their original size in one gallery of the exhibition. But there is a proviso: They won’t be viewing the originals.
The versions on exhibit are exacting reproductions—posthumous editions from Chase Art. Geisel’s widow, Audrey, doesn’t allow the originals to go on public display.
Seuss’ sculptures, his fantastical takeoffs on wall-mounted hunting trophies, are also shown in reproductions. Their collective title is Unorthodox Taxidermy and they feature creatures like the Flaming Herring and the Blue Green Abelard. (Of course, nothing was stuffed; the originals were made of plasters and painted by Seuss in the 1930s.)
Should it matter to visitors that the works they will see are copies? Not really, unless the show was being billed as Seuss: Painter and Sculptor. While it would be preferable to see the originals, of course, his real genius isn’t as a painter or a sculptor. It lies in the power of his imagery, the remarkable singularity of his creatures, whether a cat, an elephant, or a Grinch. The accomplished illustrator Lane Smith, who did the images for a posthumously published Seuss book, Hooray for Diffendoofer Day!, said it well: “On any library shelf you’re sure to find illustrators attempting Beatrix Potter or Maurice Sendak or Chris Van Allsburg, but never Seuss. It can’t be done.”
Seuss’ characters will also appear as large bronzes originally created by Leo Rijn in the 1990s. These work well for the reason that Lane pinpoints: Seuss’ characters retain their iconic identity on any scale. The exhibition will include the Cat, the Grinch, Horton, Sam-I-Am, and the Lorax. Each gets a substantial niche in a large section of the show. And each is accompanied by a wall-scale quotation from the book that speaks to an essential theme of that enduring character and his story: generosity for the Grinch, community for Horton, and so forth. There will be an activity associated with the characters, too. At the Grinch’s niche, for example, there will be a letter-writing station where visitors can pen a message to a patient at Rady Children’s Hospital.
The Genius of Dr. Seuss
Mrs. Norilee Schneelock Poured, Miss Nesselroda Sugared. Or Raising Money for the Arts in La Jolla.
Mrs. Norilee Schneelock Poured, Miss Nesselroda Sugared. Or Raising Money for the Arts in La Jolla.
“I am hoping we will inspire everyone, adults as well as children, and that we will stimulate their own creativity,” Cagan says.
While the show wants to accent Seuss’ identity as a visual artist, the bronzes suggest that such a description could be limiting. His visual versions of his characters are inseparable from their stories.
No doubt those who love Seuss’ books will take delight in the images from his paintings. They will likely embrace the bronzes, literally and figuratively, since none will have a “Do Not Touch” sign. But Seuss’ ingenuity as a visual artist alone isn’t what made him a cultural icon and isn’t what will draw people to this show. In his books, the visual and the literary are inseparable in a way that very few classic children’s authors have matched. His genius is utterly hybrid. His greatness as a storyteller requires both word and picture. After all, what would Cat in the Hat be without Sally and her brother and that awful rainy day when they had nothing to do?
Images: TM & (C) 2014 Dr. Seuss Enterprises, L.P. All Rights Reserved.
The Genius of Dr. Seuss
Theodor Geisel, aka Dr. Seuss, at his easel (ca. 1970)
Music
JULY 21, 2026
15 Things to Do in San Diego This Weekend: July 21–26
Sip your way through Julian, shop SD’s first-ever Hella Plants Market and check out a wide range of Comic-Con happenings
This week in nerd news: San Diego Comic-Con is back, and with it, loads of sneak peeks, special events and surprise announcements sure to keep the excitement at a fever pitch. For those who forgot to snag tickets, or whose Wi-Fi let them down when it mattered most, there are plenty of offsite (and badge-free) events, including the Comic-Con Art Show and Indigi-Con. Now, over to the classics. A pair of 17th-century French playwrights are the source of two theater offerings on San Diego stages: Molière’s Scapin at North Coast Repertory Theatre and The Old Globe’s adaptation of Cyrano. Finally, in the world of sports, the San Diego Strike Force will cap off their regular season against the Tucson Sugar Skulls, San Diego FC will return to the pitch versus FC Dallas and the San Diego Wave will look to conquer the Seattle Reign during their annual Pride Match.
For the next installment in its ethereal Canyon to Coupe series, the Fairmont Grand Del Mar is teaming up with Valle executive chef and Michelin Star recipient Roberto Alcocer. This Friday at 6 p.m., guests will be treated to a five-course dinner curated by Alcocer and cocktails infused with Reserva de la Familia tequila. This outdoor dining experience will also feature live music and views of the picturesque Los Peñasquitos Canyon. Reservations are $165 per person plus tax and 20% gratuity.
5300 Grand Del Mar Court, Del Mar
Taste of EastLake
July 24
Dine, dress up and do a good deed during the Taste of EastLake, a farm-to-table fundraising dinner for local public education, this Friday from 6-9:30 p.m. This 21-plus soiree at Chula Vista Elite Training Center calls for a vibrant garden party dress code and will feature live entertainment, a silent auction and over 40 food and drink vendors. Tickets are $85 for Taste of EastLake; all proceeds will go towards K-12 public schools in Chula Vista’s EastLake neighborhood.
Kick off a blistering weekend in East County with a refreshment-filled day trip during the 10th annual Sip of Julian. This Saturday from 11 a.m. to 5 p.m., pop in and out of the town’s tasting rooms for locally sourced libations, including wine, cider, beer and cocktails, paired with small bites. Eventgoers are also encouraged to sign up for the shuttle option to ensure safe transportation. Ticket options include regular admission ($35), sip + shuttle passes ($60) and complimentary designated driver tickets; tickets include a commemorative glass and wine tote.
Julian
Courtesy of The Fray
Concerts & Festivals in San Diego This Weekend
Ed Sheeran at Petco Park
July 21
After closing the loop on his 13-year, five-album cycle that began with the smash-hit single “The A Team,” Ed Sheeranpressed Play on a new era in 2025. The project returned Sheeran to the pop bona fides that made him a superstar and kicked off a planned six-album cycle, switching mathematical building blocks for media control icons. During his Tuesday (5:30 p.m.) performance at Peto Park, Sheeran will bridge his two eras, and be joined by singers Myles Smith, Sigrid and Aaron Rowe as special guests. Tickets start at $92 for this concert.
100 Park Boulevard, Downtown
Enhyphen at Snapdragon Stadium
July 21
Ahead of their highly anticipated Comic-Con plans, K-pop sextet Enhyphen will perform this Tuesday (7:30 p.m.) at Snapdragon Stadium. Originally formed through the 2020 music competition show I-Land, Enhyphen have built an image steeped in mythical lore, including a web comic series that dives into the band’s vampiric origins. With January’s The Sin: Vanish EP, the recent departure of member Heeseung and the impending release of The Sin:Bliss next month, 2026 has been an eventful chapter for the boy band. Tickets start at $55 for this concert.
2101 Stadium Way, Mission Valley
San Diego Comic-Con
July 23-26
A 15th anniversary reunion for Grimm, an exclusive look at Avatar Aang: The Last Airbender and a special Marvel Studios presentation are just a few of the standout parts of this year’s San Diego Comic-Con lineup. And that’s just what’s going down in Hall H. Fans of sci-fi, fantasy, superheroes and nearly every other corner of pop culture can explore panels, autograph signings, memorabilia and much more at San Diego Convention Center. Though the badges are all gone, there are plenty of badge-free parties, pop-ups and activations that ensure Comic-Con is for all.
111 West Harbor Drive, Embarcadero
The Fray at Cal Coast Credit Union Open Air Theatre
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Captain Keno’s No. 8 special—pancakes, sausage, toast, home fries, and eggs for $2.99—was the fuel that powered Benji Weatherley for surf competitions as a teenage pro. A couple decades later, tears were shed when the Coast Highway dive-slash-eatery called it a day after 54 years. Usually, the guts of a shuttered restaurant go to liquidation auctions or straight to the dump to decompose along with its legend. Instead, Weatherley took in Keno’s spare parts—plus other relics from Encinitas’ past—and used them to build the newest community hangout.
Every single piece in the place is from somewhere in this town,” Weatherley says about Breakers Cafe Bar & Grill. “I’m not going to settle for anything less.”
Breakers is a Hawaiian hideout in an uncool part of the coastal surf town, but it’s got the set design of an Encinitas superfan. The plates, silverware, and coffee mugs are from Keno’s. So are the tables and booths. There’s a bench made from the last table preserved in The Derby House (a building that, for over a century, was a hotel, then became a hospital, a religious retreat, and a private home). Weatherley’s not performing CPR on old upholstery because he’s a fan of antique furniture. It’s a method to bring people together.
“Representing nostalgia in this town is the only way to grasp a hold of the community,” Weatherley says. “Everyone wants to touch and feel something different from what they’re experiencing on their phones.”
Photo Credit: Matt Furman
Every week, locals bring him photos, artifacts, and bits of paraphernalia from Encinitas’ past and ask Weatherley to give them a new home. “I’ve had ladies who were there when [Captain Keno’s] opened cry in my arms and say, ‘This table is where I had my second birthday with my grandma,’” he says. “They tell me these stories, and I tell them I have all the same stories about my mom.” (Weatherley’s mom first brought him to Keno’s and helped raise the young surfers from the Momentum Generation documentary—Weatherley, Taylor Steele, Rob Machado, Kelly Slater, etc.—as they surfed some of the world’s most dangerous waves at Pipeline in Hawaii. Back then, she owned Breakers Restaurant & Bar in Haleiwa. Name sound familiar?)
Weatherley has always been the funniest man in the room. He calls Breakers “the Chuck E. Cheese of Encinitas.” The restaurant hosts hula dancing classes, open-mic comedy nights, and evenings bartended by longtime Captain Keno’s barkeep Vaka Kaufusi. Cult-loved reggae band Steel Pulse hit the Breakers stage recently to perform a new song that Weatherley also helped write. His longtime friend Jack Johnson has dropped by to sing a few, too.
Despite not having a fancy location along the 101, people are catching on. Fire stations and hospitals have held staff parties there. Weatherley also currently sponsors four sports teams.
“Last night, I had a girl say, ‘I want my birthday party at Breakers,’” he says. “That, to me, is community in a nutshell.”
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
Siblings make better music. That’s the hot take, and there’s some logic and science behind it. The Bee Gees, Jackson 5, Billie Eilish and Finneas, AC/DC, Van Halen, The Allman Brothers—heck, even the Hanson brothers, why not? Beyond just a shared sense of taste and nonverbal communication developed over decades of living and evolving together, there’s a thing called “blood harmony.” The genetically similar throat cavities, vocal cords, speech patterns, and resonant bone structures all blend each unique voice into a more homophonic sound than what comes out of two non-related singers.
Those throat cavities are working wonders for emerging San Diego band We the Commas—three brothers (from oldest to youngest) Lenny, Jordon, and Cam Comma.
Raised in Vista and Carlsbad, the family opted out of cable TV (video games got a pass). Without binge-watching to fill bored hours, the trio turned to music. Guitar Hero led to GarageBand and finally to live instruments—guitars for Lenny and Cam, drum set for Jordon. In their sound, the influence of Stevie Wonder, Erykah Badu, The Who, and Dave Matthews Band is obvious, and so is surf culture, specifically that laid-back chill of North County surf culture.
“We’re like the Black Beach Boys,” Cam says. (Note: Three of the five founding members of the Beach Boys were siblings—the theory gets stronger.)
Their debut EP pretty clearly lays out how they see their sound—titled SARB, an acronym for Surf Alternative R&B. That resonates in the song “Sherry,” with its easy-listening, windows-down-on-the-101 vibe. It also works in the louder, surf-punkier “Pissed Off.” Despite some advances in reducing core stereotyping tendencies, people still tend to autofill Black musicians into rap and R&B. The Comma brothers immediately circumvent that by declaring themselves out the gates.
“SARB makes it so [listeners are] open to all of the things that we want to do,” Lenny says. “From there, you can put a label on whatever you think it sounds like.”
Courtesy of We the Commas
People—and musicians further up the stream—are taking note. In 2023, they co-wrote the song “I Keep Fallin’” with Eric Cannata, guitarist for multi-platinum SoCal band Young the Giant. In early 2024, they were tapped to open the national tour of Brooklyn’s jazz-pop heroes, Sammy Rae & The Friends. Comedian Gabriel “Fluffy” Iglesias invited them to warm up his show at Pechanga a couple months later.
“We really believe genuinely, with our whole hearts, minds and souls, that this is going to work the way that we think it’s going to,” Cam says, grinning ear to ear.
Currently, the Commas live together in Vista, and the dream, wholeheartedly, is more alive than ever. They’ve put out two dozen singles and a trio of EPs: SARB (2020), Old School Love (2021), and Aeroplane (2024); this year alone brought the release of three new singles, including “Let Me,” a silky-smooth entry in their growing collection of love songs.
“We fully realized the magic is in all of us together,” Lenny says. “We know that this doesn’t happen without each person, and we have respect for each other because we need each other.”
As they grow as brothers and as a band, the Commas try to always remember what unified them in the first place.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”
Matt Furman Photography
Building the Infrastructure Behind Clean Energy
Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”
Developing Medicine One Patient at a Time
Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”
While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”
Matt Furman Photography
Growing a Beach-Town Brand into a National Business
Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.
How Scrojo Became One of Rock’s Most Prolific Poster Artists
The San Diego designer has created more than 3,000 concert posters over nearly 40 years for artists including the Rolling Stones and the Red Hot Chili Peppers
When he was in high school, he and his friends were trying to come up with the perfect name for their punk band that would encapsulate all their personas. Nicaragua. The Freds.
One of his friends said he was going to go by Jimmy Stacks and called it “the perfect rock and roll name.” Their names changed so much that Haskett erupted: “Fine, I’m f—ing Scrotum Joe, the true defender of the Open West.”
Their response: Wow, that’s a great name.
As a teenager, he drew chalkboards for Del Mar’s Pannikin coffee shop and would design T-shirts for surf/skate brand Life’s a Beach. He signed the shirts with his moniker, but even in punk rebellion, who wants a shirt with the words Scrotum Joe on it? “They just cut out the ‘t-u-m,’ and the next thing you know, a client referred to me as that, and it stuck,” he says.
Courtesy of Scrojo
Scrojo could have been part of a band as iconic as The Misfits—had he been able to learn the famously cumbersome bassline to The Kingsmen’s “Louie Louie.” Becoming one of the most renowned concert poster designers—someone who quite literally designed the cover of Art of Modern Rock: The Poster Explosion—is a pretty good Plan B.
“To my knowledge, he’s done more rock posters than anybody else alive,” says Dennis King, whose D. King Gallery in Berkeley, California, serves as one of the largest private rock poster collections in the world. “He’s the hardest-working guy in the poster business.”
King not only co-authored the sequel to music historian Paul Grushkin’s The Art of Rock, but he also handles distribution and sales for all of Scrojo’s work. That’s more than 3,000 different posters over nearly 40 years. (That’s over one poster each week. For four decades straight.)
For anything from boxing matches to rodeos, posters have long been used as promotional items. Toulouse-Lautrec’s famous lithographs advertised Moulin Rouge in the late 1800s. Around the same time, Hatch Show Print in Nashville was making handbills for the Grand Ole Opry.
“I propose this: Cave paintings are the first poster art,” Scrojo says.
Courtesy of Scrojo
Rock and roll posters took off in the 1960s, when the hippie counterculture era replaced conformity and suburbia. Artists like Jimi Hendrix and the Grateful Dead used their vibrant, psychedelic prints as a form of rebellion from the mainstream. Posters were promotional, commemorative, collectible, and especially expressive.
If the name Scrojo is any indication, he doesn’t shy away from imagery that toes the line of being too provocative. He focused more on what inspired him instead of trying to be offensive for the sake of getting attention.
“Didn’t want to show it to my grandmother, but my parents were fine with it,” Scrojo says with a laugh.
“We’ve had to ask him to put a Band-Aid over a nipple every now and then,” says Chris Goldsmith, president of Belly Up Tavern in Solana Beach, where Scrojo started out and hundreds of his posters currently line the walls.
Scrojo spent six weeks at Otis College of Art and Design for a summer semester before drugs, alcohol, and a self-described lack of discipline prevented him from enrolling full time. Still, he taught himself concepts like text hierarchy and later found his niche at the Belly Up and in the surfing and skating world, working with brands like Quiksilver, Rip Curl, Scorpion Bay, and DGK.
His first concert poster was for North County band Borracho y Loco, of which Goldsmith was bass guitarist. Scrojo drew an abstract version of the Belly Up’s iconic shark with colorful calypso and tiki themes.
Early on, he would craft using a pencil, pen, non-reproduction blue pencil, X-Acto knife, rubber knife, and proportion scale to create each poster, and the finished product could take a week or even longer.
Courtesy of Scrojo
“I recommend every artist coming up to do that for like six weeks,” Scrojo says. “It forces you to think about every design decision as you’re going along.”
He has since mastered vector imagery through Adobe Illustrator to the point where, depending on the level of detail needed, he could finish two projects in a day. Still, he fills sketchbook after sketchbook to blueprint.
“I liked his line in particular, and he knows how to draw, which a lot of people don’t really know how to do these days,” King says.
Scrojo would research what each musician’s merchandise looks like to get a feel for each artist’s tone and voice. Once he has his central image in mind, he focuses on what and where to place the text.
He doesn’t have one specific style, ranging his talents from art deco to psychedelic and everything in between (and outside the lines). Want a pop surrealist comic book cartoon devil with splattered paint textures, halftone dot patterns, and pure chaos? Red Hot Chili Peppers, February 1986. Want a minimalist graphic portrait with bold strokes and graffiti text? P!nk, October 2023. Want a carnival sideshow style piece with a tasteful caricature of Jeff Bridges? The Big Lebowski, August 2011.
Scrojo calls himself a jack of all trades because he can create posters for all music genres. King calls him a chameleon for his ability to adapt his voice to new eras.
Courtesy of Scrojo
“The variety of his skillset makes it possible for us to put 50 of his posters on a wall next to each other and have it look compelling, not just a bunch of the same thing over and over,” Goldsmith says.
Some of Scrojo’s favorite posters are when he feels a personal connection to the artist or the album. He has a vivid memory as a child of being trapped in a closet filled with marijuana leaves while playing hide and seek and staring at Jimmy Cliff’s “The Harder They Come” LP. “For whatever reason, as a kid, that sparked a desire to do graphic design,” Scrojo says.
Fast forward to February 2012, Cliff is performing at Belly Up. Scrojo decided to modify Cliff’s original album cover from rainbow gradient fills to classic reggae psychedelia while preserving Cliff’s striped pants and bold hat. Cliff’s manager called him and said they wanted to use it for the rest of their tour.
“We always get artists requesting that he does their posters,” Goldsmith says. “A lot of artists don’t want venues to go all rogue because they want to control how they’re being presented. With him, they’re like, ‘Let him go nuts.’”
Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.
The inland North County community of Rancho Santa Fe is often associated with wealth. It’s one of San Diego’s most expensive residential markets and is consistently ranked one of the highest-income zip codes in California and the U.S. Rancho Santa Fe is known for its large equestrian community including riding facilities and horse trails, as well as its country club lifestyle and associated golf courses.
At the center of this luxury master-planned community is a small, walkable downtown area referred to as the “village,” with The Inn at Rancho Santa Fe acting as both a landmark and social hub. Much of the community, including the historic Inn, was designed by acclaimed architect Lilian Rice, one of California’s earliest female architects. The Spanish Colonial-style architecture she brought to the village is still one of its defining characteristics today.
Whether you’re coming to Rancho Santa Fe for golf, horseback riding, or pampering at a resort spa, be sure to start with a short walk around the village to take in the neighborhood’s charm. Plan your next visit here with our neighborhood guide to the area’s best restaurants, things to do, and shopping.
Rancho Santa Fe Restaurants, Bars, and Coffee Shops
The Pony Room
Families congregate at The Pony Room for elevated California ranch-style cuisine. Lamb lollipops, carne asada tacos, burgers, and weekly dinner specials are offered here, alongside an extensive collection of wine and spirits (especially tequila) and sizeable kids menus. As the signature restaurant of Rancho Valencia Resort & Spa, this all-day eatery is a lively centerpiece of the local social scene.
5921 Valencia Circle
Mille Fleurs
The piano bar at Mille Fleurs is the buzziest spot to be on Friday and Saturday nights in Rancho Santa Fe. French classics like escargot, lobster bisque, duck confit, and steak frites are the main dinner attractions at this local institution that has been around for more than 40 years. Spring for the four-course prix fixe menu before nabbing a coveted bar seat near the piano entertainer.
6009 Paseo Delicias
Nick & G’s Restaurant
Nick & G’s is one of the most prominent restaurants in the village, with an outdoor patio that overlooks the main thoroughfare. Enjoy modern Italian food, steaks, and seafood dishes here, including homemade pasta, pizza, wagyu beef, and oysters. Be sure to check their live music schedule and events calendar for the latest happenings.
6106 Paseo Delicias
Lilian’s
Named after renowned architect and planner Lilian Rice, Lilian’s is The Inn at Rancho Santa Fe’s flagship restaurant. Their upscale menus feature sustainable seafood, grass-fed meats, local produce, and even sushi rolls during dinner. Outdoor seating provides a bird’s-eye view of the village and an elegant backdrop for weekend brunch. Stop by Bing’s Bar (a nod to Bing Crosby) for craft cocktails, beer, wine, and light bites in a refined setting.
5951 Linea Del Cielo
Thyme in the Ranch
Quaint cafe and bakery Thyme in the Ranch serves a small selection of breakfast and lunch items (don’t miss the tarragon chicken salad), but is perhaps best known for its pastries and baked goods. Cakes, pies, muffins, scones, and cookies fly off the shelves here, where locals come for special occasions, parties, and group catering orders.
16905 Avenida De Acacias
Paseo RSF
Located inside a historic building once home to Rancho Santa Fe’s original schoolhouse, Paseo RSF is one of the village’s newest dining options. The charming American bistro has pasta, salads, burgers, meat and seafood entrees, plus a thoughtfully selected California wine list and new sushi and omakase program. Kids and dogs are both welcome here.
6024 Paseo Delicias, Suite C
Rancho Roasters
Grab a quick coffee to go from this walk-up window in the same shopping center as the post office. Cinnamon roll lattes, cold brew, spiced chai, smoothies, protein bowls, and more can be found at Rancho Roasters, where they brew beans from Dark Horse Coffee.
16950 Via De Santa Fe
Goli Pizza
Casual pizzeria and martini bar Goli is a popular spot for catching the latest sports games. Order one of their unique specialty pizzas like the Casbah with hummus and veggies, build your own pizza or burger, or go with one of their hearty wraps that’s made with an extra thin version of pizza dough.
18021 Calle Ambiente, Suite 403
Cocina del Rancho
Find generous portions of Mexican food at Cocina del Rancho, run by the same owners as Carlsbad’s Cicciotti’s Trattoria Italiana and Village Kabob. Get classic dishes like burritos, tacos, and enchiladas, plus their specialty items including pulpo, carne asada, and fajitas with lobster tail. Don’t skip the margaritas.
Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.
If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.
Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.
Only you can decide what your truly need. We’re just here to help you find the best ways to get it.
Tommy Bahama Miramonte Resort & Spa
Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.
The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.
At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.
Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.
Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.
Healcove Chiropractic
There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.
This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.
There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point.
Juice Holler
West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.
We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.
Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.
Everwell Acupuncture
We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.
Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.
Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.
At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.
