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San Diego's homebrewers are thriving, working hand-in-hand with the city's powerhouse breweries
1.2 million homebrewers in the United States. More than 30 percent are in Western states.
40 – Average age of
the American homebrewer
78 percent of homebrewers are married or in a domestic partnership
80 percent shop online for homebrewing supplies, in addition to in-store
43 percent of homebrewing supply shops have been open three years or less
*Source: American Homebrewers Association
Garett Redelings began brewing five years ago when his wife, Patty, gave him an extract kit for his birthday. The Burlingame resident, who works as a salesman by day, was always the cook in the family and he liked beer, so the gift was a good fit. He quickly transitioned to all-grain brewing, joined the American Homebrewing Association, and turned a few friends on to the hobby. And like many homebrewers, Redelings sometimes pictures himself brewing professionally. “I fantasize,” he says. “It’s hard not to have that dream. So many other people around you are opening nano-breweries and making a go of it.”
Indeed. Today, San Diego has 93 breweries in operation and a barrel’s worth set to open in the next year.
The influence of homebrewing provides a refreshing take on business in an age of corporate farms and biotech giants. Like the early days of radio, aviation, or personal computers, the craft beer industry is one of the few—with the possible exception of drones—still growing on the experience, talent, and knowledge of hobbyists and home tinkerers.
In 1978, President Jimmy Carter signed bill HR 1337, which essentially made homebrewing legal. Soon the art of homebrewing emerged, spawning breweries and brewpubs that laid the foundation for our rising beer scene, including Karl Strauss’ Old Columbia brewpub (1989), Mission Brewery (1989), La Jolla Brewing Company brewpub (1990), Pizza Port Brewing Company brewpub in Carlsbad (1992), Ballast Point in Linda Vista (1996), Coronado Brewing Company brewpub (1996), and Stone Brewing Company (1996).
QUAFF (Quality Ale and Fermentation Fraternity), San Diego’s oldest, most awarded, and largest homebrew club, was officially inducted in 1994, before some of the city’s best-recognized breweries had even started fermenting malts and barley. With about 360 members, QUAFF is the second- or third-largest homebrew club in the country. Members include both men and women; a number are recent college grads. More than half hold day jobs in the sciences. The American Homebrewers Association (the national authority on homebrewing) has named QUAFF Club of the Year.
Homebrewing in San Diego
Council Brewing Company was born out of the passion of two local homebrewers | Photography by Paul Body
Paul Sangster, a member and the owner of Rip Current Brewing in San Marcos, won the National Homebrew Competition Ninkasi Award in 2011—given to the brewer whose beer receives the most points across all beer styles. Kelsey McNair, a decorated homebrewer turned pro, snagged one of the top two spots the last three years in the IPA category, often considered the toughest due to the high volume of entries (there were 851 in 2014). Members have gone on to start a number of breweries and tap rooms, including Stein’s Neighborhood Pub, The Ugly Dog, Downtown Johnny Brown’s, Intergalactic Brewing Company, Benchmark Brewing, Societe Brewing Company, Fall Brewing, and AleSmith Brewing Company. In the spirit of 21st-century collaboration, Benchmark posts recipes online and invites the community to discuss on social media, using the hashtag #BenchmarkTrailCrew.
Along with QUAFF, there are about five other active homebrew clubs in San Diego: Mash Heads, Foam on the Brain, Society of Barley Engineers, Barley Literates, and North County Homebrewers Association. Larry Stein, president of QUAFF, estimates there are thousands of homebrewers in San Diego. The two industries work symbiotically; collaborations with professional brewers run rampant, and there are a number of competitions to showcase great homemade beer. QUAFF hosts America’s Finest City Homebrew Competition, welcoming national entries across 31 beer styles. Each year, Stone Brewing Co. hosts a homebrew competition, whose winners get to brew their recipes in Stone’s brewhouse. Chris Banker most recently won the competition with his Xocoveza Mocha Stout, now available for a limited time on draft and in 22-ounce bottles.
Homebrewing in San Diego
One of Thornton’s homebrews ferments in a refrigerator near his laundry room | Photography by Paul Body
Winning these competitions can catapult homebrewers to professionals. Ask McNair, who won Stone’s contest in 2010 with his session IPA, which was then distributed to 26 states across the U.S. “That was the moment I thought I should start getting a business plan together to open a brewery,” he says. That brewery is North Park Beer Company (set to open next year).
Some of the city’s best brewers can trace their beginnings back to what was once a humble hobby. Bill Batten, senior brewer at AleSmith, started homebrewing in 2000. Batten forwent the traditional method of using a homebrew kit, instead creating his own mash with supplies from a local homebrew mart. Starting with a bucket, some grains, and a kettle, Batten went at it in his kitchen. Eventually he volunteered at AleSmith, where his passion turned into a viable career.
“Most people start with a kit or a simple extract recipe,” explains Stein. These extract recipes make for a shorter brew day by omitting the mash. “A lot of people start on the kitchen stove. After their first boil-over, and the associated major mess, they get a turkey frying kit and do it in the backyard,” Stein continues. They generally do a few extract beers, then progress to extract with steeped grains, and then on to all-grain brewing.
McNair and Batten credit the huge community of certified beer judges with enhancing our city’s beer scene. Batten says the Beer Judge Certification Program “teaches you about beer styles, about processes and off-flavors, the nitty-gritty to be a better brewer.” At many beer competitions throughout the city, professional brewers toss their homemade creations into the ring. “That’s what has really driven a lot of specialties and unique styles we see in San Diego,” Batten explains. “Commercial brewers also homebrew. The two industries work so well together. It’s a hand-in-hand thing.”
One brewer who first learned to taste, then brew, was Curtis Chism; he and wife Liz opened Council Brewing in Kearny Mesa four months ago. The couple performed extensive research before homebrewing together, joined QUAFF, and got certified as beer judges to critique their own brew. Eventually their beers started receiving medals at local competitions and the dream of professionally brewing quickly fermented into a reality. They even got the opportunity to intern with Mike Hess while he was still in the nano-brewery phase of Mike Hess Brewing.
George Thornton
George Thornton’s backyard setup sits just over the fence from The Homebrewer supply shop he opened in North Park | Photography by Paul Body
George Thornton’s backyard setup sits just over the fence from The Homebrewer supply shop he opened in North Park | Photography by Paul Body
The number of places where homebrewers can hunt for supplies has grown too. Ballast Point’s Home Brew Mart, a homebrew pioneer, has been providing homebrewers with recipes, glass fermenters, and copper coil immersion wort chillers since 1992. George Thornton opened The Homebrewer (30th Street and El Cajon Boulevard) in 2012. Thornton and manager Chris Manzi lived on the same street in high school and started brewing together 10 years ago. An interest in beer led Thornton to open the supply store and, he jokes, “No one was hiring history professors.”
Thornton thinks a great beer city needs an educated drinker. By actually taking a crack at brewing, homebrewers are able to appreciate good beer on a deeper level. Thornton hopes to keep the passion going by opening his new tasting room, set to open in November. The room will teach craft beer novices and veterans alike by brewing the same beer with different yeasts or hops. “The homebrewing community serves as an incubator for professional production,” Thornton says. “But there’s a push and pull, with both industries pushing each other to be better.”
And sometimes it’s the wife who’s pushing. Garett Redelings says his wife, Patty, “is my biggest fan and also my fiercest critic when it comes to the beer I make. But judging has enhanced and furthered her appreciation for beer. Her love for beer has actually expanded because of this phenomenon that is homebrewing.”
Homebrewing in San Diego
Liz and Curtis Chism at their newly opened Council Brewing Company | Photography by Tim Stahl
After two years of farmers markets and pop-ups, the San Diego baker is bringing its Korean-inspired pastries to University Heights
The folks at Kairoa Brewing Company must never be lonely. It seems like there’s always a local pop-up or event at the University Heights space, from Bincho Taco slinging Japanese coal-fired tacos on the rooftop patio every Tuesday to Yipao Coffee serving coffee from a window on the ground floor. Later this year, the New Zealand-inspired brewery will bring yet another resident into the fold—Mon Chourie is launching its first bakery counter service window along Park Blvd.
Mon Chourie owner and baker Kelly Kim first started selling her Korean-style cream puffs at farmers markets and places like Pizza Kaiju, Pho Ga Go, and Mixed Grounds, collaborating with a myriad of other makers (like Amor ice cream and Ming Oun’s) before nabbing a regular spot at Michi Michi Bakery every Wednesday. San Diego Magazine readers even voted Mon Chourie the Best Pop-Up for 2026.
In French, the word for an airy puff pastry is “choux,” which is pronounced generally the same way as “syu,” the Korean word for the same item. (Both sound like “shoe.”) Mon Chourie plays with both iterations with a dash of whimsy by referencing the song My Cherie Amour by Stevie Wonder, which translates to “my darling love.”
As long as all the permits and inspections move forward without issue, Mon Chourie should open in Kairoa before the busy holiday season. She’ll continue appearing every Wednesday at Michi Michi and other pop-ups in the meantime. Once open, expect best-selling flavors like the savory potato croquette (a collaboration with Karanchi chili crisp) and a sweet Dubai chocolate choux au craquelin, a version of puff pastry with a delicate cookie crust.
Classic cream puffs are fluffy, softs and often filled with custard cream in the United States. “What makes a difference for us is we use a very light version of diplomat cream, which is my mom’s recipe,” she explains. Diplomat cream is a lighter French pastry cream that uses whipped cream for a lighter, airier end result.
Choux au craquelin’s signature crunchy top comes from adding a thin disc of cookie-like dough on top of the pastry, which crackles as it bakes, leaving a thin layer of crispiness atop the final product. “It contrasts with the creamy, fluffy cream inside, so it gets that better, deeper texture experience,” she says.

Along with her popular cream puffs and her bite-sized “mini-choux” options, Kim is also planning on offering more of a newer-to-her item: salt bread, a rich butter pastry topped with sea salt that originated in Japan, but went completely viral in South Korea. There are a few places to get it in Los Angeles and New York, “but I know that a lot of people here are interested in trying out new stuff, or maybe they had it in Korea or Japan, and they came back, but they couldn’t find it anymore,” says Kim. At first, she didn’t really get why it was so popular. Then she tried it in South Korea earlier this year.
“I was in love,” she laughs. “This is what the hype is about.”
Ideally, Mon Chourie will eventually open its own storefront and introduce more events in North County to satisfy demand. “I would also love to have our own drink program that reflects what’s popular in Korea,” she says. And to mark two years of puffy pastry prosperity, Mon Chourie is throwing a two-year anniversary party at Easy Does It (5375 Kearny Villa Rd., Suite 112) on Wednesday, August 25 from 4 p.m. to 7 p.m. with drink specials like a misugaru latte (a Korean roasted multi-grain powder with espresso), a DJ, photo booths, special ceramic merch created by local ceramicist Whale Tran, and a few other vendors. Get there early.
Mon Chourie will open inside Kairoa Brewing Company by the end of 2026 and posts the next week’s schedule of upcoming events and pop-ups on Instagram every Monday.
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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Bring home a taste of the city with local coffee, conchas, chili crisp, hot sauce, and other suitcase-worthy finds
Snacks are the best vacation souvenirs. You get all the novelty of having something to unwrap without any of the burden of keeping random crap around. I’m always game to try some chips from a place I can’t find on a map with ingredients I can’t identify by taste. Gimme that spice mix from that Southern barbecue pit whose wine list consists of light beers from lesser-known appellations. Don’t think I won’t lick the inside wrapper of some chocolate bar homemade by a grandma at a farmers market you stumbled upon in a small Midwestern town best known for giant yarn balls.
Even though San Diego is best known for our thigh-sized burritos, fish tacos, and craft beers, those travel about as well as room-temp mayo. So we gathered some of the city’s best food souvenirs: snacks, spices, and sauces worth sliding into your carry-on or gifting to a lucky out-of-towner.

Inside Bread & Salt—Barrio Logan’s old Weber Bread Factory turned into one of the city’s most vibrant art, culture, and community spaces—there’s a cafe in front of a giant, now-defunct bread mixer. Mexican-owned specialty brew shop and roastery Provecho! Coffee started as a pop-up in 2020, but its success quickly bricked-and-mortared. Although Provecho! specializes in sourcing and roasting Mexican coffees, its consistency is variety: The lineup changes regularly as Provecho! finds new sources around the world. Get a to-go taste via the coffee bags that range between 250 g and 2 kg.

Superlova!’s Chinese-inspired, seed oil–free sauces are grocery list mainstays for San Diegans. The sesame sauces (Dan Dan is spicy, May May is tame) pair with noodles, dumplings, or any meal that could use a little more oomph. They don’t have tahini, which is de-hulled; they have Chinese sesame paste, which is dark-roasted for a nuttier flavor and packed with fiber and calcium.

San Diego is known for beer, sure. But real locals pour from a different tap. JuneShine’s low-sugar, yet still refreshingly sweet, hard kombucha is an SD favorite. The brand has joined the canned cocktail tidal wave and now sells vodka mules, tequila palomas, and vodka sodas—all with about two shots per can, real juice, and sparkling water. But for a classic food gift, get a variety pack of the booch. Fit it into your checked bag. It’s worth it.

Double entendre is key to hot sauce brand Down To Ferment, aka DTF. (Popular sauces have flavor names like CornHub, Smokin’ Hot Date, and Ghosted.) But it’s no gimmick. The homemade, kombucha-based sauce is seriously good: DTF’s That’s What Shishito Said made it onto Season 30’s lineup on Internet-famous interview show Hot Ones.

As discussed, carne asada burritos travel about as well as a toddler with emotional-regulation issues. But the soul of a truly great, San Diego burrito? It’s not the fillings. It’s the tortilla. You can’t go wrong from any locally owned spots, but our favorites are Tortilleria Los Reyes in Vista, Windmill Farms Market in Del Cerro (which uses Pancho Villa’s old tortilla press), Esperanza’s Tortilleria in Escondido, and Tortilleria Lily in City Heights.

Handcrafted in small batches, Karanchi’s Sichuan peppercorn–packed chili oil comes in two varieties: original and spicy. The original warms your palate and adds depth to your meal, and the spicy is a form of mealtime masochism. Founder Nguyen Le’s favorite way to eat his garlic-studded chili crisp is on avocado toast—which makes an already San Diego meal even more San Diegan—but it’d make old shoes taste pretty good.
Fresh fish ranks low on society’s acceptable realms of carry-on items. But canned fresh fish straight from local fishermen? You’re the best part of a bruschetta. Every Saturday at the docks behind Seaport Village, fishermen step off their boats and sell what they caught as recently as that morning. While getting yourself some fresh sea urchin and squid, grab a couple cans of locally caught albacore tuna for the tinned-fish lover in your life.

Started as a pandemic baking hobby for BFFs Natalie Rodriguez and Lesly Mendoza, Tus Chefs is now a South County favorite spot for conchas with a twist. The menu is expansive enough to get over a baker’s dozen without any repeats—why not get one of each, anyway?—but if you only have enough space in your carry-on for a few, start with popular “chocolate abuelita,” churro, mazapan, horchata, and brownie conchas.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
No gatekeepers, no creative rules, no perfect definition—the city’s DIY publishing scene makes room for anyone with something to say.
If magazines are like the adultier eldest daughters who know exactly how much anarchy they can get away with, zines are the far less predictable younger siblings going on whim and instinct. Those who draw on the walls around the house, DIY their own piercings, and experiment with different emo/straight-edge/back to emo phases (or not-phases). Boundaries and routines are what zines were created to rail against.
Walk into Verbatim Books’ zine corner, and this rebellion is immediately clear. Zines have no singular form, no clean category or definition. Vintage magazine scraps are collaged into new meaning alongside mini fandom zines. Single sheets of plain white printer paper are covered in nothing but black ballpoint pen. Repurposed hardback book covers are folded into something entirely new. Some are duct-taped together, others stapled. Some glossy, others matte. There are guides to anything and everything, comic panels, photography, hand-drawn cartoons, poetry, recipes, diaries, and ramblings that only make sense to the person who made them—and that’s on purpose.
Zines are creative magic. And with no rules, they’re incredibly accessible. Anyone can zine and have a voice, regardless of artistic training or work life experience.
You are your own Anna Wintour, Graydon Carter, Ruth Whitney.
San Diego–based zine creator Lyssette Williams specializes in mini zines—often limited to eight pages, they’re meditations in abbreviation. Outlining, thumbnailing, and revision all move quickly from idea to page. Larger projects, including Williams’ long-form graphic novel thesis, move at a slower pace. For those, she often returns to pen and ink, a choice that resists the over-editability of digital work.
Raised by a single mother and navigating mixed-race identity in a predominantly white town, she finds a home for processing it all in zines. Her work deals in identity, belonging, self-definition, and punk-rock childhood. But it isn’t always heavy; Williams creates a mini duck-themed zine called Backyard Duck Propaganda that’s hard not to love. “When I create, I think about what would have helped me find the words back then, what my younger self would’ve needed,” Williams says. “[Zines] put the tools in your hands and democratize art. They’re translations of memories and identities.”

For Williams, a big reason she keeps creating is being surrounded by other creatives—a scene that extends across the border. She points to Verbatim and Comicbook Artists of San Diego, plus events like Zine Fest (October 17–18 this year at Woo in Barrio Logan) and Black Comix Day at the WorldBeat Cultural Center.
Zines have always been a road for subcultures. During the Harlem Renaissance, Black creatives like Langston Hughes and Zora Neale Hurston self-published one issue of Fire!!, which inspired other Black authors. In the 1930s, zines (then called fanzines) were hubs for sci-fi nerds to write fanfiction, address the fandom, and create new characters. Superman actually made his public debut in a fanzine called Science Fiction (he was originally cast as a villain with a fully receded hairline). A couple decades later, zines about feminism and riot grrrl became subculture de rigueur.
The internet nearly killed zines, of course. But now, people tired of the algorithm’s firehose are finding comfort and renewed inspiration in analog. Zines, a salve for digital fatigue.

A giant figure in San Diego zine culture is Burn All Books. Founded by Amanda and Nick Bernal, BAB started as a risograph (digital screen printing) studio and turned into one of those places that keeps expanding the whole scene around it, even forming its own archive group, SCANNNERS. Since opening in January 2023, it has published over 35 works and collaborated with more than 100 artists, writers, and zinesters.
For Duophobia, the pseudonym for local twin sisters Alora and Kiani Dotson (affectionately known as the “possum twins”), zines make room for experimentation and play that doesn’t fit anywhere else. Room for eclectic cartoons and dirty jokes. For sticker-covered sketchbooks.
It’s that same brand of nostalgia you might feel when, say, you walk past the carcass of an abandoned mall and see a faded cartoon mural. Their work lives somewhere between childhood and adulthood, where being unserious is taken very, very seriously.
“We’re born and raised in San Diego, and the community of artists here is a main reason we started publishing,” Kiani Dotson says. “There are people here like Trixxie Land who run open art gatherings. Show up, and you’re part of it.”
Land, a zinester herself (she made 250 single-page zines during 2020’s lockdown), is all about storytelling over hierarchy. Art shouldn’t be about gatekeeping or intimidation, she says. So she holds open-invite arts shows at Subterranean Coffee.

Duophobia regularly share their work at local galleries like Subterranean, filling that lowbrow space with pieces that answer: “What would’ve made us laugh as kids?” Children are often the first to pick up their zines, unfolding them in every direction while parents briefly panic at the impulsive destruction. The twins always step in. “No, no, it’s okay,” they say, before showing how one sheet of paper folds into an entire little book. “It’s like magic.” More often than not, the kids leave with a tiny zine tucked under a tiny arm, future San Diego zinesters in the making.
When asked what a zine really is, Alora Dotson’s response was simple: “It’s anything. Literally anything. The more genuine you are, the more people are going to hear what you have to say. Your voice matters, even if it’s just a silly joke or story. People want to hear about it.”
Not a perfect definition? Exactly. Zines inherently resist categories. Want to turn a single playing card into a storybook? Do it. What about your favorite graffiti artist’s signature tag at Prince Memorial Skatepark? Turn it into a zine.
Everything’s a zine.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Behind every beautiful space is a thoughtful process, and ASID San Diego is helping homeowners understand the value of professional design.
A perfectly designed home rarely happens by accident. Those kitchens that feel effortless and rooms that seem to tell a story the second you walk in? They’re usually the work of someone who knows exactly what they’re doing.
It’s knowing which ideas will actually work, which materials will hold up over time, and how to turn a collection of choices into a space that feels intentional. That’s where a professional interior designer comes in.
For the American Society of Interior Designers (ASID) California San Diego Chapter, the goal is to help people see interior design as more than just the finished look. Behind every well-designed space is a process built on technical expertise. Designers are educated in everything from professional software and construction details to building codes, space planning, materials, and functionality.

“People don’t always realize how much goes on behind the scenes,” Kirsten Recce , current president of the ASID California San Diego Chapter, says. “Our designers are not just doing furniture placement and color selection and picking out new fluffy pillows. That’s not what they’re trained for.”
ASID members bring formal education, continued learning, and industry knowledge to their projects, helping create spaces that are not only beautiful, but designed to work. A paint color that changes completely depending on the lighting. A material that looks beautiful in a showroom but doesn’t make sense for everyday life. A layout that photographs well but doesn’t function for the people living there. These are the details where professional guidance can make all the difference.
Still, one of the biggest misconceptions about hiring an interior designer is that it’s reserved for massive renovations, luxury homes, or people who already know exactly what they want. The process can feel intimidating. Where do you begin? Is a designer worth the investment? What if you only need help with one room?
ASID’s answer: start with one hour.
ASID’s Spruce Up events break down one of the biggest barriers between homeowners and professional design: knowing where to begin. Held twice a year, the community program gives homeowners the chance to work directly with an ASID designer through a one-hour, $125 consultation in their own home. Whether you’re looking for advice on furniture placement, window treatments, kitchen and bath updates, remodeling ideas, vacation rentals, color selections or something else entirely, the upcoming September 2026 event offers an approachable way to get expert guidance before committing to a full project. Signups are open through Sept. 7, with consultations taking place Sept. 21 through Oct. 31. Proceeds benefit ASID San Diego’s educational and community programs. Register here!

“It’s a great opportunity for people who are in that exploratory phase,” Recce says. “Maybe they’re not sure they want to hire an interior designer yet, or they think it sounds daunting or expensive. This gives them a chance to discover what working with a designer is actually like.”
Design is personal. A good designer isn’t just creating a beautiful room; they’re helping create a space that fits the way someone lives.
“We’re a resource to all of San Diego County,” Recce says. “It doesn’t cost anything to pick up the phone and call and ask. We’ll answer.”
Follow ASID San Diego on Instagram, LinkedIn, and Facebook for updates on upcoming events, or connect with the chapter directly at [email protected] or 619-548-8847.
SDM's staff shouts out our favorite food finds this month including bites from Glass Box, Pete's Seafood, Kimochi, and Immersion Coffee
It’s August. Corn season—that hallowed dental flossian time—is upon us. Peak summer means the fruits from local farms are downright NC-17. It’s also hot-adjacent, so we search out top-notch sashimi and interesting fruit punches. And because we’re contrarians, we also find ourselves tucking into a warm lobster roll in North Park, vying for a father’s love. Anyway, these are the stories behind the best things we found this month—things we’d recommend to friends who didn’t owe us money. Salamat.

Chef Ethan Yang grew up folding dumplings in his dad’s San Diego restaurants—such as the former Fortune Cookie in Rancho Bernardo, which drew on the family’s Taiwanese and Chinese roots. So the Taiwanese beef noodle soup on the menu at Glass Box (a lovely glass-enclosed sushi and pan-Asian spot at Sky Deck in Del Mar) is a family pride—the result of Ethan, dad, and his brother tinkering endlessly with various bones (they finally found the perfect bone, only sold by one butcher in LA).
But the dish that shows off his raw fish skills is the albacore—lightly cured in soy, mirin, and toasted sesame oil, flame-torched to caramelize, and finished with smoked shoyu, chive oil, shiso oil, house-pickled sweet peppers, and crispy rice pearls. —Troy Johnson

“Wait, where is it?” I hear this a lot when suggesting Luce for drinks or a bite. The Bay Park restaurant is smack dab in a part of the city that isn’t conventionally attractive: on the side of the 5 freeway, next to a bevy of service-looking storefronts. To be in this area, you either live here (homes here are fairly excellent with that bay view) or are getting a muffler fixed. A better reason to be in Bay Park: An evening at Luce, a locals’ haunt. Get the Duroc pork chop (the chefs’ chop, with darker meat, higher fat content, better marbling) with collard greens, toasted grits (toasting anything results in a better version of that anything), and a mustard glaze that makes you feel like you’re in the South enjoying sweet tea with friends. —Nicolle Monico

Ever walk into your kitchen during the afternoon feeling recklessly free and decide the time is exactly right for a glass of Champagne? Maybe you crushed a work project or navigated a 4-year-old’s meltdown with the elegance of a global diplomat. You ever then pour that glass and are immediately pulled away by other demanding life errata—and by the time you eventually return to celebrating being alive, you find the remaining victory-juice sits in the popped bottle, losing its steam, and serving you a metaphor for your day?
Hilary Cocalis solved this for me with Carlsbad-based Sipwell. Tiny Victories is a Champagne-style sparkling white in a 250ml can (a glass and a half—the correct amount), the first can-conditioned sparkling wine on the market, fermented with true Champagne yeast. Crisp apple, a little citrus, that biscuity thing good bubbles do, zero sugar. It’s also the first canned wine to crack Wine Enthusiast’s Top 100, so now there’s no excuse not to celebrate all of life’s tiny victories. —Claire Johnson

If my dad were to rank his favorite things, I think I’d make the podium, but there’s no way I’m outperforming this lobster roll. And why would I? We went to Pete’s on Father’s Day, and Peter DeCoste brought out 5 ounces of Maine lobster smothered in warm butter, tucked haphazardly into a grilled New England–style roll, served with a simple coleslaw and basic fries (no need to overshadow the star). Pete’s has a cold version with mayo, too, but there’s something about warm lobster that really wins over dads and their lobster-jealous daughters. –Lili Kim

Valerio’s 1979 is a quintessential San Diego family story. In the 1950s, the grandparents opened their first bakery in the historic Philippines city, Cavite. Their son, Jimmy, would bake and sell bread before school. After enlisting in the Navy and being stationed in San Diego, Jimmy and his wife, Gloria, opened his own version of the family bakery in National City in 1979—a huge hit and home-away-from-home spot for the city’s massive Filipino community.
Four-plus decades later, with four locations across SoCal, it’s on the third-gen of Valerios. The new blood is reviving the name and place with all kinds of Filipino comfort food, and the turon is a star. The classic Filipino treat is a ripe, sweet saba banana and jackfruit, rolled in lumpia wrapper, deep-fried, and covered in sticky, caramelized brown sugar. “Dessert lumpia” is a phrase to live a life by. —Troy Johnson

The contemporary Japanese restaurant lands in San Diego as part of its global expansion
For years, writers (even me, I’ll admit) have spilled gallons of ink lauding San Diego’s up-and-coming dining scene. No, we’re not Los Angeles’ little sibling. Yes, we’re more than fish tacos—and have been for a while. We hosted this year’s California Michelin Guide ceremony. Southern California’s first three Michelin-starred restaurant (Addison by William Bradley) calls San Diego home. I think it’s safe to say we’re not on the way—we’ve arrived.
If anyone needs more proof that San Diego has truly made it to the world’s stage, all you need to do is look toward downtown’s newest arrival: Zuma, the globally-acclaimed contemporary Japanese restaurant and izakaya.
Located inside The Guild Hotel, Zuma San Diego is the sixth US outpost of the London-born brand, which now includes restaurants in destinations like Bangkok, Thailand; Ibiza, Spain; and Cannes, France. And there are on the way, including Saint Barth in the Caribbean; Los Cabos, and Mexico.
Each Zuma outpost has its own local flair, but share a few key elements no matter where it is in the world: a large, energetic bar area; an open sushi counter; and Zuma’s signature robata grill.
Rainer Becker and Arjun Waney founded Zuma in Knightsbridge, London, in 2002 after Becker spent six years cooking in Tokyo, connecting Japanese elegance with vibrant design. After opening locations in Miami, New York City, Las Vegas, Boston, and Vail, vice president of operations Nick Fielding says San Diego felt like a natural fit.

“There’s something uniquely special about San Diego in terms of energy and culture,” he says. “You’ve got a city that is extremely, extremely well versed in culture, in food, in hospitality, in luxury. It’s a quiet luxury, which is very much in keeping with what we believe in.”
The Guild Hotel makes sense as the host location. The historic Italian Renaissance property dates back to 1924, featuring a European-style courtyard, plush lobby, and an abundance of restored original details, like 1920s-era tilework.
One important note: while guests can access Zuma via the hotel lobby, the restaurant has its own dedicated entrance located on Columbia Street. And if you want the full Zuma experience, that’s where you’ll want to start, promises Fielding.

“The entrance is a big part of the arrival experience,” he says. Upon entry, guests walk through an elongated tunnel made from solid teak before arriving at an oversized boulder wall. Each stone has been hand-cut and carved by a team of artisans in Mexico, with a design meant to reflect the rugged California coastline. Next steps guide you across a Japanese garden–style walkway among a Zen pebble garden (inspired in part by the Japanese Friendship Garden in Balboa Park) straight to the indoor-outdoor bar made with hand-cast resin panels designed to emulate the sunset over the ocean.
As for the patio, it’s a jungle out there—literally. Luscious greenery and towering palms drape across the space to create a secret tropical garden framed by hand-carved, uplit teak screens from Indonesia. By design, there’s no question it’s a Zuma restaurant, but the San Diego location’s style rotates around five pillars, according to the restaurant group’s head of design, Lucy Robinson.

One: embracing a sense of understated luxury. Two: highlighting the year-round climate with a 50/50 indoor/outdoor split of the space. Three: blending local architectural details (like the botanical garden references) with Japanese aesthetics. Four: creating a bespoke palette of bold pinks, oranges, and yellows inspired by minerals found in coastal stones along the coast. Five: Creating a vibrantly energetic space (a goal for every Zuma location).
Inside, the robata grills crowns the center of the dining room, featuring a Japanese paper hood and fire element-inspired resin wainscot base to create a striking tower of red, yellow, and orange. “We always try to bring the four elements into our projects, which are fire, water, wind, and earth,” explains Robinson. San Diego also features Zuma’s first ice box centered on the sushi counter. “It’s almost like on an island—a big lit-up ice block, which will be chipped down to make the base of our sushi platters.”
The 6,600-square-foot dining space seats 221 guests, with a natural flow between the two—another nod to the nearby coast. From hand-woven details by an artist in Germany to the granite tiles on the walls, scale, pattern, texture, and color are everywhere.
That’s true for the plates as well. Head chef Briant Arciniega says to recognize all Zuma’s big hits—spicy beef tenderloin, saikyo miso-marinated black cod, barley miso-marinated baby chicken, as well as signature sushi and sashimi options, and robata dishes like grilled scallop skewers, beef with shishito pepper and smoked chili soy, jumbo tiger prawn with yuzu pepper, and ribeye with wafu sauce and garlic crisps.

Beverage-wise, the menu follows the same diversity of flavors and price points to offer high-end staples, but remain approachable, says Fielding. Expect concoctions like a Japanese margarita made with Mijenta blanco tequila, mezcal, yuzu, orange, and yuzu koshu, opt for an easy-drinking Sapporo pale lager, ask the lead bartender Eric Howell for a wine recommendation, or explore the sake selection.
At minimum, expect vibes. Robinson says the Zuma team has watched certain San Diego restaurant groups go all-in on experiential, eye-popping, energetically-designed spaces. “We wanted to make sure we stood out when coming into the area,” she says. When you have to compete with things like speakeasies-within-speakeasies and man-made barside beaches of imported Turkish sand, you better bring it.
Zuma San Diego opens at The Guild Hotel (500 West Broadway) on August 10. Initial operating hours are seven days a week for dinner service. Reservations are now open.
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
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