In the first scene of Dance Nation, one member of the preteen dance troupe—all played by adults, in Donald Duck sailor outfits—breaks a leg. (Literally.) For a minute while she’s abandoned to drag herself offstage, you can almost hear the audience’s mental gears recalibrating from “Comedic Realism” to “Absurd Farce.” But if there’s one thing you can count on from Moxie Theatre, it’s a show that defies quick labels.
Not that there’s anything wrong with farce. But Dance Nation has a lot more on its mind than a simple satire of the hypercompetitive world of Dance Moms, which should be evident from the recognition it’s received: It won the Relentless Award and the Susan Smith Blackburn Prize after debuting at Playwright Horizons in 2018, and promptly became a finalist for the 2019 Pulitzer Prize for Drama. It’s heading to Chicago’s Steppenwolf Theatre after this, its West Coast debut.
You realize soon after that first shock that this is one of those rare empathetic, character-driven stories that are actually enhanced by their glimpses through the looking glass. Each of these six girls (and one boy) are motivated by real coming-of-age concerns like the pressure to succeed, the fear of being excluded, or even just the difficulty of giving oneself an orgasm; and each one has a voice that’s very well differentiated from the others, which (in the writing world at least) is an underrated achievement.
I wanted to gush to the playwright, ‘I can’t believe someone else felt this way as a kid, too—and I’m so happy that you’ve put it into words.’
Where a less confident script might explicitly announce its wilder segments as dream sequences or inner monologue, Dance Nation paints a more vivid picture of adolescence by blurring the lines of reality. As much as the realistic narrative hits the authentic mannerisms and conversation style of high-achieving preteens, the more stylized detours capture the feeling of unlimited potential that drives them. Could I get into some in-depth analysis of the thematic reasons why the dancers transform into vampires, their ballet into a rave? Sure. But why waste words on justifying the form when the feeling speaks louder?
There is a conventional plot, following the troupe’s preparation for the “Boogie Down Grand Prix” in Tampa Bay—but it unfolds by way of vignettes, incidental conversations, character observation through dance, and other slice-of-life episodes. I don’t know about playwright Clare Barron’s background, but the flavor of these are too deliciously specific not to have some origin in memoir. Dance Teacher Pat (Daren Scott, whom I’m happy to see onstage after seeing his photography for theater companies all over town) is always “Dance Teacher Pat,” never “Pat,” never “Mr.”; and his methods are progressively bizarre, hilarious, threatening, and inspiring.
Everyone in the cast gets their turn to shine, and if not for lack of space I would go on about each of them. I’ve seen Sandra Ruiz and Joy Yvonne Jones in previous Moxie productions (and just had the privilege of interviewing the latter) and both of them have put a lot of thought into embodying young characters who have just as complex an interior life as any adult.
Dance Nation Moxie Theatre review
Andrea Agosto in Dance Nation at Moxie Theatre | Photo by Daren Scott
Sarah Karpicus Violet plays a few different moms, now commanding, now cuddly. Eddie Yaroch’s character has less dialogue than others, but it’s sweet to see representation for boys who are quiet but sincere and completely unconcerned with machismo. Wendy Maples is a star burdened by the expectations that accompany teacher favoritism; Farah Dinga plays a new student hoping to join the in-group; and Li-Anne Rowswell’s big moment is such a touching tribute to the power of magical thinking that I wanted to gush to the playwright, “I can’t believe someone else felt this way as a kid, too—and I’m so happy that you’ve put it into words.”
Last but not least, director Jennifer Eve Thorn must have seen Andrea Agosto in Diversionary Theatre’s Bull in a China Shop—for me, her monologue was the highlight of that play—because Agosto gets the pièce de résistance here, too, delivering a knives-out, flag-planting feminist manifesto where every syllable and gesture are fine-tuned for maximum impact. (What I’m saying is, the Craig Noel Awards should have a category for best monologue.)
To be honest, my only complaint about this show was that it ended so abruptly. Ninety percent of the plays I see, I’m ready for things to wrap up halfway through the second act, but I would’ve enjoyed another half hour with these bright, dynamic characters, seeing just how big their appetite for the world could get.
Dan Letchworth is the copy chief of San Diego Magazine. His print column Dansplaining explores San Diego trivia, and his theater review blog Everyone’s a Critic was a finalist for best online column in the 2019 National City & Regional Magazine Awards.
San Diego’s Homegrown Hit ‘Come from Away’ Returns from Broadway
Grab your tickets now—only five performances remain
Matthew Murphy
By Dan Letchworth
The cast of Come from Away at Civic Theatre
Matthew Murphy
La Jolla Playhouse is a hitmaker, no doubt about it. The Who’s Tommy, Jersey Boys, and Memphis were all developed in our jewel by the sea and went on to Broadway and nationwide acclaim. The latest to join their ranks is Come from Away, the true story of 7,000 airline passengers who were diverted to the tiny town of Gander, Newfoundland, on September 11, 2001. It was nominated for seven Tony Awards, including Best Musical, and won Best Direction for La Jolla Playhouse Artistic Director Christopher Ashley.
Ashley and choreographer Kelly Devine have stayed with the show from its original run, to Broadway, to the national tour that’s at the Civic Theatre for one short week. If readers don’t have tickets yet, stop reading and buy them now (trust me)—there’s only five performances left.
The live show is a can’t-miss experience, even if you’ve already seen the filmed performance, which was released on Apple TV last year while most of Broadway was still shut down due to COVID. I had seen it—yet I forgot how much comedy there is in the show. Maybe because September 11 is surpassed only by cancer in its ability to thud a story to a sudden halt. I’ve seen too many plays where references to the attacks are simply dropped in, nuance-free—even as a surprise—for (one assumes) an easy emotional reaction.
This is not one of those plays. It’s woven through with loss without becoming a play about trauma, in part because its ensemble has so many individual stories to tell. The whole cast takes on at least dual roles (often triple or more), switching on a dime between heavy Newfinese accents and those from all over the world. As the residents of Gander, they scramble to prepare for a sudden doubling of their town’s population; and as those who’ve “come from away,” they wait for answers—about whether their family in New York are okay, about when they’ll be able to leave, or simply about just what the hell is becoming of the world.
It’s a tremendous credit to the director, choreographer, lighting designer (Howell Binkley), and dialect coach (Joel Goldes) that these transitions are never anything but crystal clear: No matter how many scenes and personas we swap through, you always know exactly where you are and who’s talking to whom.
Come from Away could also be a Canadian tourism ad, for how much it shores up the country’s reputation for being kind and welcoming. Across language and cultural barriers, the locals open up their homes and businesses to feed and house the stranded, culminating in the show’s best musical number, “Screech In,” when those strangers are officially inducted as Newfoundlanders in a rousing bar celebration led by Gander’s mayor (the ebullient Kevin Carolan).
Marika Aubrey (center) in Come from Away at Civic Theatre
Matthew Murph
While “Screech In” has that familiar building-toward-intermission energy, it instead leads directly into the second-best number (your SkyMiles may vary), “Me and the Sky.” Marika Aubrey is fantastic as the real-life Beverley Bass. Her solo is what the entire movie Captain Marvel was trying to be (sorry not sorry). Taking a nearly three-act journey in itself, it tells her life story of overcoming discrimination to become American Airlines’ first female captain: Your heart will soar with her, then plummet at the line “Suddenly I’m flying Paris to Dallas / across the Atlantic and feeling calm / when suddenly…”—as you realize what rhyme is coming for calm.
Be prepared to cry. The play doesn’t shy away from the horror of that day. But neither does it dwell in it or staple it on for cheap pathos. Rather, it presents an antidote to the horror in the form of small serendipitous joys, and simple compassion from one stranger to another.
Come from Away runs through the weekend at Civic Theatre; tickets are available at broadwaysd.com.
Jennifer Eve Thorn returns to the stage for ‘Mother of the Maid’ at Moxie Theatre
By by Dan Letchworth
Mikaela Rae Macias and Jennifer Eve Thorn in Mother of the Maid at Moxie Theatre | Photo: Desireé Clarke
Teens are inscrutable creatures to their parents even in the best of times. Imagine how much stranger it would’ve felt to see your daughter ride off to lead an army, the future king in the palm of her hand, hailed as the fulfillment of a prophecy.
Every saint still needed someone to change their diapers. That’s the perspectiveMother of the Maidtakes on Joan of Arc, who, guided by visions of St. Catherine, influenced her way into Charles VII’s court, led the siege of Orléans in 1429, and was ultimately executed for heresy (spoiler alert) about age 19.
Moxie Theatre’s Joan, Mikaela Rae Macias, has unshakeable self-assurance about her holy mission, heedless of any caution from her family. When she dictates an ultimatum to the Duke of Burgundy, clad in plate armor, watch the other actors’ bafflement tinged with fear.This is the sweet little girl we raised?
But Joan is still a child, of course, and when her fate is sealed, Macias, a second-year theater student at SDSU, conjures some of the most convincing crying I’ve ever seen—she knows a good cry comes on in stages, even as you’re trying to resist it and keep talking, before tumbling into hyperventilation.
Though she’s the motivating character, Joan is more often absent from the stage, leaving us to digest the dizzying turns of her story through her mother, Isabelle. Moxie’s own executive artistic director, Jennifer Eve Thorn, has for a while been seen only leading talkbacks and asking us to silence our cell phones, but she returns to the stage like no time has passed. Thorn carries a mother’s indomitable will and physicality regardless of whom she’s set against—from Isabelle’s son, Pierre (Zack King), who towers over her and itches for combat; to a lady of the court (Sarah Alida Leclair) who somehow flatters and talks down to her at the same time.
The script, by Emmy Award winner Jane Anderson, demands a lot from Isabelle—perhaps too much. Its core theme is the disconnect between parents and their children; both the pride and the helplessness of watching your beloved become their own person beyond your control, with strange new ideas in their head. This alone could be enough for the play. Every scene between Macias and Thorn resonates in timeless and familiar ways despite the historical setting.
Jennifer Eve Thorn and Mikaela Rae Macias in Mother of the Maid at Moxie Theatre | Photo: Desireé Clarke
Yet Anderson is also trying to say something about the class divide, and that’s where the play feels a little overstuffed. It’s an insightful take on Joan of Arc: The nobility selects one remarkable member of the working class to lionize as a bootstrap success, sends them off to war, and fails to protect them, only to praise their heroism after their preventable death.
But there’s not much room to balance that theme with the mother-daughter relationship on top of all the period exposition. The result is stray historical details that receive no follow-up, clashing with contemporary language like the lady of the court being aware of her “privilege.”
The interstitial music choices seem out of place, too—medieval instrumental covers of System of a Down, Coldplay, Cyndi Lauper, and others whose titles are usually on-the-nose about the content of the preceding scene. They do provide some palate-cleansing levity, but once you notice the anachronism, they become more of a name-that-tune guessing game.
But these are minor complaints. On the whole,Mother of the Maidis a moving, realistic portrait of an average family swept up by the forces of history. Director Desireé Clarke deftly maneuvers around the wordy script, giving everyone the right beats to stop, breathe, and react. For me, the play’s most powerful moment is when Isabelle, unable to visit Joan, tries to compose a letter and just can’t form the words. Thorn’s speechlessness is heartbreaking. So too is the final monologue from Joan’s father, Jacques (Dave Rivas)—whose former protective gruffness dissolves into naked grief.
The human stories here are as fine as anything Moxie has produced, and well worth the script’s occasional excesses.
Mother of the Maid runs through May 22. Tickets are available atmoxietheatre.com.
Museum of Photographic Arts at the San Diego Museum of Art
Now through Jan. 10, 2027
Sift through over 200 photographs, sketches, letters, and costumes from “The King of Vogue,” who photographed World War II, modernized royal portraits, and created the aesthetic for 1920s socialites in London.
Washed Ashore: Art to Save the Sea
Natural History Museum
Now through Feb. 28, 2027
Walk through an 18-foot whale ribcage (and a couple dozen other marine-creature sculptures) made entirely of plastic bottles, flip-flops, lighters, rope, and other plastic detritus found on the beach in the Nat’s 3,000-square-foot second-floor gallery.
Forging a Legacy: 15 Years of Landmark Acquisitions
San Diego Museum of Art
Now through May 31, 2027
Part of SDMA’s centennial, “Forging a Legacy,” highlights artists from the past (Picasso, Monet) and modern day (Hugo Crosthwaite) who contributed to the museum’s collection.
ZWO Astronomy Photographer of the Year
Fleet Science Center
Now through 2027
See the stars (without the smog) at their best from the winners of the world’s largest astrophotography competition—all in the Fleet Science Center’s new basement gallery, specifically dimmed to let the cosmos shine.
Begin Again
The Old Globe
Sept. 6–Oct. 11
From the 2013 silver screen to this year’s The Old Globe stage, you can “Begin Again” (again) with a world-premiere musical adaptation featuring new songs—courtesy of Train—and a story overflowing with hope.
Dear Evan Hansen
Cygnet Theatre
Sept. 9–Oct. 4
“On the outside, always looking in…” marks the emotional crux of the Tony-, Grammy-, and Emmy-award winning musical coming to the Cygnet Theatre.
Kumeyaay Comics by the Kumeyaay Visual Storytelling Project
Museum of Us
Opening Sept. 12
Learn the history of the Kumeyaay Nation from the perspective of the members themselves in an immersive exhibit inspired by graphic novels “Our Past, Present, and Future,” and “Beyond Gaming.”
Good Night, Oscar
North Coast Repertory Theatre
Sept. 16–Oct. 11
During Oscar Levant’s appearances on “The Jack Paar Show,” he explained his reality with mental illness—the institutionalizations, electroshock therapies, nothing was too taboo for him. “Good Night, Oscar” takes us backstage in the raw moments before his 1958 television appearance.
Visiones Nocturnas: Queer Nightlife in Contemporary Art
Museum of Contemporary Art San Diego
Sept. 19–Jan. 10, 2027
A disco ball isn’t just a disco ball. It’s a symbol of where queer communities can finally exhale and be their fullest selves. “Visiones Nocturnas” uses paintings, sculptures, textiles, performances, photos, and videos from Latin American artists to explore what’s at stake when nightclub lights shut off.
Silent Movie Mondays
Balboa Theatre
Sept. 21, Oct. 26, Dec. 7
Guest organists from across the country will come to the Balboa Theatre to accompany a new silent film for each performance. This year closes out with The Headless Horseman (1922), Dr. Jekyll & Mr. Hyde (1920), and a holiday triple feature of Laurel and Hardy films.
Oh, Mary!
Civic Theatre
Sept. 29–Oct. 4
“What if Abe’s assassination wasn’t such a bad thing for Mary Todd Lincoln?” was the question that inspired Cole Escola’s play “Oh, Mary!” In the production, Mary Todd desperately tries to return to the cabaret stage, but her husband (President Lincoln in the midst of the Civil War) keeps getting in the way.
Photo Credit: Anja Koehler
October
Payare Leads Strauss’ A Hero’s Life
Jacobs Music Center
Oct. 3–4
Conductor Rafael Payare opens the San Diego Symphony’s 2026-2027 season with a three-part concert featuring composers Sofia Gubaidulina, Wolfgang Amadeus Mozart, and Richard Strauss.
Emily–No Prisoner Be
Baker-Baum Concert Hall
Oct. 8
Two dozen of Emily Dickinson’s poems are turned into songs—composed by Pulitzer Prize winner Kevin Puts and performed by Grammy-winning mezzo-soprano Joyce DiDonato—for a one-night-only exploration of love, loss, loneliness, and mortality.
Ripcord
The Roustabouts Theatre Co.
Oct. 8–Nov. 1
Roommate beef has no age limit. The latest play from Pulitzer Prize winner David Lindsay-Abaire turns that experience into a comedy through retirement home roommates Marilyn and Abby and the bet between them to see who will break first and move out.
Des Canyons aux Étoiles
La Casa del Zorro
Oct. 12
Composer Olivier Messiaen has chromesthia, so for him, sound evokes a visual connotation. His work “Des Canyons aux Étoiles” brings desert rock and the night sky to mind. See what he means from La Casa del Zorro in the Anza-Borrego Desert, in this performance immersed within nature.
San Diego International Film Festival
Locations Vary
Oct. 13–18
San Diego International Film Festival salutes the silver screen for a 25th time, now with a sixth day adding extra time for parties, screenings, and movie-star tributes.
Considered one of the masterpieces from opera great Giuseppe Verdi, San Diego Opera’s “Rigoletto” sees what happens when the prurient Duke of Mantua and his sharp-tongued court jester become entangled in a fatal curse.
Grim
La Jolla Playhouse
Oct. 27–Nov. 29
When the Grim Reaper’s job becomes too…grim…and he retires after 300,000 years, his daughter picks up the family business. But when she falls for a human and finds beauty in the souls she’s meant to reap, she questions her purpose.
Photo Credit: Ron Kerner
November
Skate Craft
Mingei International Museum
Nov. 21–May 9, 2027
San Diego is nothing without skate culture. Mingei’s “Skate Craft” portrays skateboarding as “living folk art” via its DIY roots (skateboards built in garages) and shows how that ethos shapes the future.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Today’s seniors are more connected than ever, with a renewed focus on retirement as a time of discovery and enriching experiences. The ultimate reward for a retirement well-earned is the wisdom to appreciate it all, and what better place to enjoy that unique perspective than Vi at La Jolla Village, in the heart of San Diego.
All-access pass to good living.
As a Continuing Care Retirement Community (CCRC), Vi provides access to a connected and fulfilling community while making it easy to plan for future care, should the need ever arise. With a care plan in place, residents enjoy greater financial predictability and long-term value, freeing them to focus on making the most out of retirement.
Resort-style amenities at the epicenter of a cultural hub like San Diego offer a retirement experience unlike any other. Paired with exceptional dining, spacious accommodations and dedicated staff, the best of maintenance-free living is all around. And with the introduction of Vista 360 Well-Being, Vi’s panoramic approach to wellness, there are more ways than ever for residents to access it all.
The harmony of mind, body and community.
Courtesy of Vi at La Jolla Village
The key to longevity is striking the right balance in maintaining an active lifestyle with an active mind in a fulfilling community. With newly renovated community spaces and restaurants, Vista brings a variety of opportunities for residents to elevate their well-being through Vi-exclusive “Signature Experiences.”
Vista Enrich takes an evidence-based approach to brain vitality, keeping residents at the forefront of cognitive health through exergaming (exercising + gaming), nutritional plans and informative workshops. It is also home to The Brain Vitality Studio, an innovative facility dedicated to cognitive fitness that has garnered national recognition.
Vista Discover invites residents into stimulating educational experiences, from chef-led cooking demos and guided wine tastings to lectures at local universities and intimate lectures following cultural outings.
While Vista Enrich focuses on brain health and Vista Discover engages residents intellectually, Vista Explore cultivates a sense of adventure through curated travel and local excursions. But broadening one’s horizons doesn’t always require a plane ticket. One recent event brought a taste of the world right to the community: an onsite “jazz cruise” featuring live music and global cuisine served at a series of themed “ports” all within the community’s own ballroom.
“Location, location, location”
Courtesy of Vi at La Jolla Village
One of the biggest perks of life at Vi at La Jolla Village is its proximity to just about everything. With easy access to transportation and local attractions just steps away, residents can explore and engage with their community at their own pace.
“There are trolley and bus stops within a 5-minute walk that will get you to the beach, UCSD Campus, medical appointments, downtown La Jolla or San Diego, et cetera. We rarely use our car,” said resident Tom Yager.
With the best of San Diego just steps away, residents don’t just live in the city, they live within reach of everything that makes it special.
The best of all worlds.
Courtesy of Vi at La Jolla Village
At Vi at La Jolla Village, retirement isn’t a chapter to slow down; it’s an invitation to discover more. Tailored community experiences created by Vista, paired with the vibrant pulse of San Diego just outside the door, mean that residents don’t have to choose between security and adventure, connection and independence. They get all of it.
This is what an all-access pass to good living looks like: the comforts of an elevated lifestyle, a community built for growth and a city made for discovery – all in one place.
To learn more about Vi at La Jolla Village or for details on available floor plans, visit ViatLaJollaVillage.com/SDM.
Summer’s penultimate weekend promises beers, zines, festivals, and many other ways to spend your free time. Those looking to eat (and drink) out can embark on the Taste of Gaslamp, explore the many eateries participating in San Diego Restaurant Week, and check out Stone Brewing’s free 30th anniversary celebration. On the festival circuit, there’s the return of both the Sessions Surf Festival and Cardiff Greek Festival to the shores of Encinitas, as well as the first-ever Alley Cat Art Fest in Downtown El Cajon. Additional experiences include Pierce the Veil’s tour finale at Petco Park, the beginning of Our Lady of the San Diego Convention Center’s citywide run, and the COMPRESSED Zine & Music Fair.
It all began in 1996 with a humble San Marcos warehouse and the soon-to-be-famous Stone Pale Ale. Now, three decades and several award-winning beers later, Stone Brewing is marking its thirtieth anniversary with a free, jam-packed celebration at Stone Brewing World Bistro & Gardens – Liberty Station. This Saturday from 11 a.m. to 9 p.m., there will be arcade games, dog adoptions, ‘90s movies, live music, a cigar lounge, craft brews, and much more. VIP tickets ($133), which come with perks like exclusive two-ounce rare beer pours, are available online.
2816 Historic Decatur Road, Point Loma
Taste of Gaslamp
September 12
Channel your inner foodie during the 30th annual Taste of Gaslamp, San Diego’s longest-running neighborhood culinary tour. This Saturday from 1-4 p.m., tasters can roam through the Gaslamp Quarter (16 blocks to be exact) for bites from over 20 participating locations, with five extra bites and sips for VIP ticketholders. Before and after the event, all attendees are invited to party with cocktails, music and even more food on the Sunbird Rooftop at AC Hotel (noon to 2 p.m.) and at the 5 O’Clock Somewhere Rooftop Bar (4-7 p.m.). Ticket options include general admission ($62) and VIP admission ($88).
Gaslamp
San Diego Restaurant Week
September 13-20
Searching for a specific cuisine? Looking for a new date night spot? Interested in a prix-fixe meal at a familiar favorite? Then consider checking out the over 120 local eateries taking part in San Diego Restaurant Week, with meals starting at $20. From Coronado’s Blanco Cocina + Cantina to Oceanside’s Piper and dozens of restaurants in between, search by price, cuisine, meal type, dietary desires, and neighborhood. Plus, patrons can enjoy seasonal ingredients by choosing dishes that feature Specialty Produce’s huitlacoche mushrooms and artisan romaine lettuce.
Citywide
Courtesy of Sessions Surf Festival
Concerts & Festivals in San Diego This Weekend
Buddy Guy 90 at The Rady Shell
September 11
See two generations of blues talent, and celebrate a legendary guitarist’s 90th birthday, this Friday (7:30 p.m.) at The Rady Shell. Fresh off his acting role in Sinners, Buddy Guy is coasting through something of a late career revival, and like the name of his 2018 album, it’s clear the blues are alive and well. Buddy Guy 90 continues the Louisiana native’s nationwide tour with a little help from rising blues artist Christone “Kingfish” Ingram, who is 63 years younger than Guy. Tickets range from $68-$173 for this concert.
222 Marina Park Way, Embarcadero
Kamasi Washington at Music Box
September 11
Hours upon hours can be spent dissecting a Kamasi Washington record—especially 2018’s Heaven and Earth—and each listen will still surprise. Every release from the jazz saxophonist and bandleader feels like an event, whether it’s a wondrous solo project, a supergroup team-up (ex: Dinner Party, West Coast Get Down), or a contribution to projects by the likes of Kendrick Lamar, St. Vincent, and Thundercat. This Friday at 9 p.m., Washington will take his talents to Music Box along with special guest DJ Ratty. Tickets are $68 for this 21-plus concert.
1337 India Street, Little Italy
Alley Cat Art Fest
September 12
One year after the first-ever Artivál, the event is merging with the Alley Cat Art Walk, a longtime Downtown El Cajon favorite, to form the inaugural Alley Cat Art Fest. This Saturday from 10 a.m. to 6 p.m., stroll through Prescott Promenade, Main Street and Arts Alley for murals, live music, food, drinks and the works of over 50 participating artists, including photography, painting, sculptures, and more. Plus, festival proceeds will go towards supporting the area’s existing murals and future public art projects in the area.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
People remember the first time they see Joe Dreamz.
Mine was a mile into the 2023 Carlsbad Half Marathon. He was standing on a speaker in the middle of the course, singing: “Hey you with the shoes, are you living Joe Dreamz?” Clearly not. I’m running uphill at 7 in the morning, I thought.
Months later, walking out of The Rady Shell, there he was again—parting the crowd of concertleavers Moses and the Red Sea style, singing the same song: “Hey you with the purse, are you living Joe Dreamz?”
Who’s this man at every public spectacle, singing metaphysical questions in a hand-altered, color-coordinating suit that would make James Brown proud and standing on a Soundboks speaker with a microphone and tip bucket?
A few years ago, San Carlos–born, El Cajon–based Joe Dreamz wasn’t exactly living Joe Dreamz—making $5 footlongs at Subway, dealing with croissant coworkers at Costco’s bakery, and selling life insurance. After he got let go from the life insurance gig and his car broke down in the middle of a 2020 road trip in Seattle, he used his emergency savings to buy a microphone and a speaker; a self-taught musician, he pulled from the only skillset he knew to monetize. He’d set up at Seattle’s Pier 55 and ask people what their dreams were. Then, for $5, create a freestyle rap to commemorate (and hopefully activate) those dreams.
“The goal is that someone listens to a Joe Dreamz song, and they don’t have to wait until metaphorically their car breaks down before they chase their dreams,” he says.
Photo Credit: Matt Furman
A chance encounter with an airport worker led to a free flight back to San Diego, and Joe Dreamz came home “transformed,” he says. He started busking at the Mission Beach boardwalk, Kate Sessions Park, outside Gaslamp bars; then Padres games, farmers markets, marathons. He also hit the mic outside of Coachella this year (“Joe-chella,” he says).
It’s not a get-viral-quick gimmick; people’s lives are changing. One fan finished writing her book after a dose of Joe Dreamzpiration. Another named his own daughter Joy Dreams.
Now, he’s working on the upstart “Tell Me Your Dream” podcast and DREAM Week in local schools, where each day represents a step toward achievement (D is destination day, R is reason day…). He doesn’t want inspiration to reach you only after hearing a song or watching a video: He believes in this message so much that he literally got DREAM tattooed onto his forehead.
“It’s on my face, so people have no choice [but to see it],” he says. “I’m a local celebrity here, so everywhere I go, people ask me for pictures. In every selfie, the message goes along for the ride too.”
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
Growing up, Laika Nur, MD, Scripps Clinic sports medicine specialist, loved watching beach volleyball when the Association of Volleyball Professionals tour came to her hometown of Chicago. A talented volleyball player herself, she remembers sitting in the stands all day, and once, even got a couple autographs. Years later, Dr. Nur was attending a professional event focused on women’s sports, and the discussion turned to a new professional women’s volleyball league. The general manager and coaching staff for San Diego’s team, the Mojo, happened to be in attendance, and Dr. Nur took the opportunity to ask them if they needed a team doctor. Flash forward to the Mojo’s inaugural 2024 season, when Dr. Nur officially became the team physician. Click here to read more about Dr. Nur and how she incorporates lessons she learned on the court into her practice.
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