About Us JANUARY 1, 2022

How to Pitch San Diego Magazine

Our quick and easy guide to pitching amazing print and online stories about our local community

SDM November 2022 Cover

Pitching San Diego Magazine

At San Diego Magazine we explore the San Diego border region in-depth—the people, the food, the culture and the issues that make this corner of the country tick. From the top of the county down into northern Baja, we want stories that inform and excite, and that inspire our readers to more deeply engage with the various communities that surround us.

Here’s how to pitch us:

Before hitting send on your pitch, please search our site for what we’ve previously published on your proposed topic. Your pitch will need to be unique and fresh and should be tailored for either our print magazine or our online product.

Keep it short. We’re looking for a couple paragraphs summing up your idea, what access you have, why the story is relevant, why you’re the writer to do it, and what the photography assets might be. All stories should have a San Diego area connection. Bonus points for including headline and subhead that sum up your story.

We accept pitches for the following:

People: Profiles or stories about interesting individuals who are making noise and/or doing good.
Features: Think broadly, but bring it home to SD.
One-page arts & culture stories: Theater, music, books, art, artists, museums, etc.
Design & Architecture
Beer & Cocktails
Sports & Adventure
Main Dish: Neighborhood food guides (See our Main Dish stories online).
Tastemaker: These are people with a unique eye for style and design. (See our Tastemaker stories in the magazine).
Home Features: Think broadly. If this is a feature about a home, be sure to tell us what access you have in your pitch.
Travel: Generally, we cover travel that is close to SD, but will consider further destinations on a case-by-case basis. Check out our online Travel section before sending a pitch.
Sacred Spaces: These are places our readers wouldn’t otherwise have access to, and should feature a person who interacts with the space. Again, describe your access in your pitch.
Photo Essays: We’re looking for stories from SD’s top photographers. If possible, include up to 10 photos of your proposed topic.
Lists: Top 10 and Top 5 lists for our online coverage are great. Think outside the box of typical lists and come up with unique topics that may not have been done before.

All pitches can be sent to [email protected] for consideration. Please include either Print or Digital in the subject line so that the appropriate editor can reach out.

PARTNER CONTENT

Liberty Public Market Celebrates 10 Years

Vi at La Jolla Village Brings Good Living to Life

Please note, we do not accept pitches for food reviews.

About Us NOVEMBER 10, 2022

San Diego Magazine Presents: SDM Studios

Our team of creative experts help create cinematic shorts for you and your business or brand. See what we can do for you now!

SDM Studios

Welcome to SDM Studios. We create cinematic shorts for YOU and YOUR business or brand. No matter what you do—restaurants, retail, design, fashion, medicine, fitness, weddings, anything—our films capture it in a way that’s chef’s-table-meets-HBO-films. Think of it as an epic movie trailer for what you offer the world.

Use it on your social media, website, send to prospective clients, just stare at them to remind yourself of the awesome work you do.

See what our clients are saying about SDM Studios:

“San Diego Magazine absolutely killed it with their film about El Barbecue! As soon as it dropped, our sales, social media interactions, followers, all dramatically increased.” — Ami Cisneros, owner, El Barbecue

“At Cardellino we sold out of cinnamon rolls by 11:00 a.m. on Sunday—a new record. Guests were talking to their servers about seeing your video and coming in! Thanks, seriously.” — Lauren Winget, Marketing Director, Trust Restaurant Group

Next-Level Storytelling Formats

We offer three next-level storytelling formats to meet your business objectives: Favorite Things, The Big Open and The People Of.

Favorite Things

Favorite Things uses beautiful video to showcase the most compelling things that you make. It could be a dish, a chair, a jacket, a candle, a deck of novelty cards. Set to music or professional voice over, or both. Our team will work with you every step of the way until your compelling thing shines.

Herb and Wood

Herb & Wood’s Favorite Things’ video played over 31,000 times on San Diego Magazine‘s Instagram feed. It garnered high engagement with 140 shares and 49 saves.

Plays: 31,560
Likes: 517
Comments: 15
Shares: 140
Saves: 49

The Belly Up

The Belly Up created an amazing venue that’s thrived for decades and people are still talking about it. Their Favorite Things video was viewed 55,800 times and drove 2,067 likes.

Views: 55,803
Likes: 2,067
Comments: 92
Saves: 92

The Big Open

People turn to San Diego Magazine for new things to explore. Opening a new business? Debuting a rebrand or remodel? Unveiling a new product? Create a movie trailer for your opening or new thing that generates the buzz it deserves.

Kimpton Alma

Kimpton opened the doors to their freshly redesigned hotel and showed San Diego Magazine around. More than 22,300 viewed the new surroundings, 160 shared with friends for their next staycation get-a-way positioning Kimpton Amal for successful Big Open!

Plays: 22,336
Likes: 486
Shares: 140
Saves: 68

Mister A’s

Mister A’s video was met with impressive engagement from San Diego Magazine’s Instagram audience with 94,000 plays, 2,844 shares and 422 saves. Consider this, if 10% of the followers who saved the Reel visit Mr. A’s and spend $200 on a dinner for two, Mr. A’s would see an ROI of $8,440!

Plays: 93,726
Likes: 4,033
Comments: 97
Shares: 2,844
Saves: 422

The People Of

People are the soul of any brand. Customers connect to brands through the people behind them. Give your business a face, tell the story of why you do what you do. Our team have mastered the craft of helping you find that story, and expressing it through sight, sound, motion, feeling.

Tony’s Jacal

The family story behind Tony’s Jascal moved San Diego Magazine Instagram followers into action with 790 shares and 321 saves.

Plays: 24,215
Likes: 1,652
Comments: 71
Shares: 790
Saves: 321

Matteo

The People of Mateo made a connection with San Diego Magazine’s Instagram followers and captured an organic audience in the Explore feed. Overall it garnered an impressive 106,252 impressions across the platform.

Plays: 42,816
Likes: 4,192
Comments: 135
Shares: 1,691
Saves: 602

Social Media Capabilities

Instagram

Choose your video in two styles: cinematic and organic. Cinematic is shot and edited by our in-house filmmaker for richest, film-caliber footage. Organic is shot by our social media creatives on iPhones, and professionally edited. Both are very effective for different brand objectives (cinematic for highest-quality imagery, organic for on-the-street appeal.)

Contact Us

See what a video produced by SDM Studios can do for you. Connect with us today by emailing us at [email protected]! Video production starts at $950.

Careers JULY 30, 2021

Social Media Intern

San Diego Magazine is seeking interns for the upcoming semester to work closely with our Social Media team. This is a great opportunity for students looking to learn the ins and outs of social media strategy and content creation, as well as gain experience at a successful monthly publication. Requirements Able to receive school credit through your […]

San Diego Magazine is seeking interns for the upcoming semester to work closely with our Social Media team. This is a great opportunity for students looking to learn the ins and outs of social media strategy and content creation, as well as gain experience at a successful monthly publication.

Requirements

Able to receive school credit through your university
Proficient in Adobe Creative Suite
Familiar with social media channels that include Instagram, Facebook, Pinterest, and Twitter
Detail-oriented, organized, proactive and a good team player
Have an interest in a career in social media, publishing/media

Here’s what you’ll do

Learn social media campaign planning and tracking skills on active platforms
Create and curate content specific for San Diego Magazine social media channels
Analyze and report on social media trends
Develop and publish short form videos for Instagram Reels and TikTok

To Apply

Email your cover letter and resume to [email protected].

Careers FEBRUARY 2, 2021

Photography Intern

Company Description San Diego Magazine gives readers the insider information they need to experience the Best of San Diego® — from the best places to dine and travel to the style, businesses, and people that shape the region. This is the magazine for San Diegans with a need to know. As an enthusiastic group, our […]

Company Description

San Diego Magazine gives readers the insider information they need to experience the Best of San Diego® — from the best places to dine and travel to the style, businesses, and people that shape the region. This is the magazine for San Diegans with a need to know. As an enthusiastic group, our company enjoys working together and constantly looks to one another for ideas and inspiration. Teamwork and collaboration are at the core of our success.

Photography Intern

Our photography intern works closely with the editorial, web and art department on San Diego Magazine. The intern will produce content to support print, web, and social media written stories or features. This is a fantastic opportunity for a student interested in publishing.

Requirements:

Students MUST RECEIVE SCHOOL CREDIT through a university for the internship
Students must have working knowledge of editing programs, such as Photoshop and Lightroom
Eye for detail and ability to follow brand guidelines
Ability to coordinate with multiple departments
Ability to produce food, beverage, portrait, interior, and landscape photography
History demonstrating ability to meet deadlines
Videography skills a plus

Learning Opportunities:

Duties involve assisting the magazine’s editorial and social media departments with day to day photography content, including food photography for department pages (What We’re Loving), as well as possible assistance with the Neighborhood Guide Department page. Interns have the opportunity to develop portfolio pieces. Intern assignments will vary in order to provide the student with experience over a broad range of subjects.

How To Apply

If you believe you meet the requirements and have a genuine interest in the field, please apply by sending your resume and design samples to [email protected]. Please be cautious of file size when submitting your application.

Studio S JUNE 8, 2026

Seven Restaurants, One Rising Star

Yes, Chef! winner Emily Brubaker leads the robust culinary program at Omni La Costa Resort & Spa

By Partner Content

For Executive Chef Emily Brubaker, Omni La Costa Resort & Spa feels like home. She grew up just a mile-and-a-half away from the 400-acre property and fondly recalls walking the golf course perimeter as a kid. Though her ambitions led her away from San Diego for nearly two decades in which she honed her craft in some of the highest of high-profile Las Vegas restaurants—including triple Michelin-starred Joël Robuchon at MGM Grand—they ultimately brought her back to North County.

Today, the classically French-trained chef, who’s fresh off a victory on NBC’s Yes, Chef!, judged by Martha Stewart and José Andrés, oversees Omni La Costa Resort & Spa’s seven distinct dining concepts. Her goal is to elevate the resort’s culinary program with her creative, hyperlocal ingredient-driven approach while maintaining the Spanish- inspired flavors and fresh California coastal cuisine that are the bedrock of its culinary identity.

“The San Diego food scene is really growing, and in North County alone, it’s really exploded in the last five years,” Brubaker says. “There are Michelin stars, beautiful tasting menus, craft bakers, and all this food—when I was growing up in La Costa, it was fish tacos. Now there are really cool things popping up, and I’m so happy to be here to see where it’s going to go.”

Brubaker gives chefs de cuisine at each individual restaurant autonomy, however, her influence is evident across the resort.

For example, lobby restaurant Bar Traza serves as Omni La Costa’s culinary centerpiece and features bold Spanish flavors in a lively, social atmosphere. Brubaker overhauled the menu to be more consistent and centered on casual bites with that signature vibe. Think smoky paprika, vibrant citrus, and Spanish meats and cheeses.

At VUE, the focus is on seasonal offerings, California coastal cuisine, and Baja-inspired dishes. She and Chef de Cuisine Cameron Dixon change the menu biannually, which heading into summer, will highlight farm-fresh produce and hyperlocal ingredients—the resort even has its own herb garden and honeybee hives.

Poolside dining options are leaning into the country’s 250th this summer with a selection of classic American dishes with an Omni La Costa twist. And Bob’s Steak & Chop House (Brubaker is a trained butcher) offers a classic steakhouse experience with elevated service.

The chef and company also plan menus for special events at the resort where her creativity can really shine. For an upcoming National Ski Association dinner, the banquet hall will be transformed into an Alpine-themed winter wonderland complete with a snow machine, savory sausages, and melty, decadent raclette. A recent dinner was built around the Carlsbad Flower Fields and each course was matched to a color of ranunculus (Did you know pink dragonfruit are grown in North County? You do now.).

“It’s my zen to be in the kitchen playing with food,” Brubaker says.

Omni La Costa’s culinary program is a key part of the resort experience. And with Brubaker’s leadership, it’s becoming a draw for visitors and locals alike.

“These aren’t just hotel restaurants, these are restaurants that you should go to. They’re destinations, and I’m really hoping for the future that’s where we’re going,” Brubaker says.

Brubaker is also channeling her experience on Yes, Chef! into the culture at Omni La Costa—more emphasis on teamwork and collaboration, empowering her staff to share constructive critiques, and embracing different perspectives. Alongside her leadership role, Brubaker has become an advocate for mental health in the hospitality industry, serving as chief ambassador for the Burnt Chef Project and serves on the Board of Advisors for the Apex Culinary Program, where she mentors and develops future talent.

For more on Omni La Costa Resort & Spa and its dining program, please visit omnihotels.com/hotels/san-diego-la-costa.

About Us FEBRUARY 24, 2020

The Events:

2020 Events Calendar Behind the Brands Recent Event: February 20, 2020 | The Music Box For information about our events and sponsorship opportunities, contact Events Director, Yari Freeman at [email protected] or 619-468-4680. Brunch Bash Upcoming Event: March 15, 2020 | Estancia La Jolla For information about our events and sponsorship opportunities, contact Events Director, Yari Freeman at […]