Newsletters
Dedicated Newsletter Blast
- Creative: 600 to 650 pixels wide and any height under 1200 pixels. JPG preferred.
- Subject Line: 8-10 words
- Alt Text: 5-7 words. (This appears under the subject line in your inbox)
- URL
Newsletter Sponsored Content
- Title
- Advertorial Copy (30 words max)
- Square Image (140 x 140; we will resize if needed)
- URL
Newsletter Island Ad
- Creative: 300×250. JPG preferred
- URL
Run of Site Banner Ads
- Sizes: 300×600, 300×250, 320×50, 728×90, 970×90, 970×250.
- JPG preferred. Third party tags accepted.
- URL
Lightbox
- Creative: 550×550 and 300×300 (mobile size)
- URL
Digital, Web
Sponsored Article
- Headline and subhead:
- Headline case for Title and sentence case for Subhead
- Headline should be 50-60 characters max
- Advertorial copy: (600 words max)
- Referring embedded no-follow links
- Images:
- 1 to 6 high-resolution photos, preferably with no text or logos
- Main image should be horizontal and at least 1,500 pixels wide
- Optional: Video Inclusion (under 5 minutes). MP4, FLV or YouTube or Vimeo link. Must not contain 3rd party ads. May be hosted from SDM YouTube channel upon request
Example: 5 Ways to Support Our Local San Diego Restaurants
Adhesion Expandable Banner Ads
- 1280 x 140: Include call-to-action (CTA) for users to click the ad open
- 1280 x 400: Include CTA
- Video: Under 30 seconds with YouTube or Vimeo link provided. Must not contain 3rd party ads. May be hosted from SDM‘s YouTube channel upon request
Example: CLICK HERE
SOCIAL
Instagram Stories – Advertorial Multi-Slide
- High-res image options (5+ preferred)
- Key messaging points for our team to write copy
- Click-through link
- Account(s) to tag
Instagram Stories – Advertorial Single Slide
- High-res image options (3+ preferred)
- Key messaging points for our team to write copy
- Click-through link
- Account(s) to tag
Instagram Story Specs (If client is providing finished files)
- Size: 1080×1920
- Click-through link
- Account(s) to tag
Instagram Giveaway – Advertorial
- High-res image options (5+ preferred), to be cropped to 1080×1350
- Key messaging points for our team to write copy
- Prize details: amount/value, stipulations, blackout dates, etc.
- Click-through link
- Account(s) to tag
Instagram In-Feed Post
- High-res image options (5+ preferred, ideally vertically oriented)
- Key messaging points for our team to write copy
- Click-through link
- Account(s) to tag
Facebook Boosted Post
- High-res image options (3+ preferred, ideally horizontally oriented)
- Key messaging points for our team to write copy
- Click-through link
- Account(s) to tag
