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San Diego Magazine Advertising Specs Sheet

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Newsletters

Dedicated Newsletter Blast

  • Creative: 600 to 650 pixels wide and any height under 1200 pixels. JPG preferred.
  • Subject Line: 8-10 words
  • Alt Text: 5-7 words. (This appears under the subject line in your inbox)
  • URL

Newsletter Sponsored Content

  • Title
  • Advertorial Copy (30 words max)
  • Square Image (140 x 140; we will resize if needed)
  • URL

Newsletter Island Ad

  • Creative: 300×250. JPG preferred
  • URL

Run of Site Banner Ads

  • Sizes: 300×600, 300×250, 320×50, 728×90, 970×90, 970×250.
    • JPG preferred. Third party tags accepted.
  • URL

Lightbox

  • Creative: 550×550 and 300×300 (mobile size)
  • URL

Digital, Web

Sponsored Article

  • Headline and subhead:
    • Headline case for Title and sentence case for Subhead
    • Headline should be 50-60 characters max
  • Advertorial copy: (600 words max)
  • Referring embedded no-follow links
  • Images:
    • 1 to 6 high-resolution photos, preferably with no text or logos
    • Main image should be horizontal and at least 1,500 pixels wide
  • Optional: Video Inclusion (under 5 minutes). MP4, FLV or YouTube or Vimeo link. Must not contain 3rd party ads. May be hosted from SDM YouTube channel upon request

Example: 5 Ways to Support Our Local San Diego Restaurants

Adhesion Expandable Banner Ads

  • 1280 x 140: Include call-to-action (CTA) for users to click the ad open
  • 1280 x 400: Include CTA
  • Video: Under 30 seconds with YouTube or Vimeo link provided. Must not contain 3rd party ads. May be hosted from SDM‘s YouTube channel upon request

Example: CLICK HERE


SOCIAL

Instagram Stories – Advertorial Multi-Slide

  • High-res image options (5+ preferred)
  • Key messaging points for our team to write copy
  • Click-through link
  • Account(s) to tag

Instagram Stories – Advertorial Single Slide

  • High-res image options (3+ preferred)
  • Key messaging points for our team to write copy
  • Click-through link
  • Account(s) to tag

Instagram Story Specs (If client is providing finished files)

  • Size: 1080×1920
  • Click-through link
  • Account(s) to tag

Instagram Giveaway – Advertorial

  • High-res image options (5+ preferred), to be cropped to 1080×1350
  • Key messaging points for our team to write copy
  • Prize details: amount/value, stipulations, blackout dates, etc.
  • Click-through link
  • Account(s) to tag

Instagram In-Feed Post

  • High-res image options (5+ preferred, ideally vertically oriented)
  • Key messaging points for our team to write copy
  • Click-through link
  • Account(s) to tag

Facebook Boosted Post

  • High-res image options (3+ preferred, ideally horizontally oriented)
  • Key messaging points for our team to write copy
  • Click-through link
  • Account(s) to tag
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By SDM Staff

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San Diego, CA