San Diego Easter Guide 2017

Summer’s penultimate weekend promises beers, zines, festivals, and many other ways to spend your free time. Those looking to eat (and drink) out can embark on the Taste of Gaslamp, explore the many eateries participating in San Diego Restaurant Week, and check out Stone Brewing’s free 30th anniversary celebration. On the festival circuit, there’s the return of both the Sessions Surf Festival and Cardiff Greek Festival to the shores of Encinitas, as well as the first-ever Alley Cat Art Fest in Downtown El Cajon. Additional experiences include Pierce the Veil’s tour finale at Petco Park, the beginning of Our Lady of the San Diego Convention Center’s citywide run, and the COMPRESSED Zine & Music Fair. 

JUMP TO: Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Stone Brewing 30th Anniversary Celebration

September 12

It all began in 1996 with a humble San Marcos warehouse and the soon-to-be-famous Stone Pale Ale. Now, three decades and several award-winning beers later, Stone Brewing is marking its thirtieth anniversary with a free, jam-packed celebration at Stone Brewing World Bistro & Gardens – Liberty Station. This Saturday from 11 a.m. to 9 p.m., there will be arcade games, dog adoptions, ‘90s movies, live music, a cigar lounge, craft brews, and much more. VIP tickets ($133), which come with perks like exclusive two-ounce rare beer pours, are available online.

2816 Historic Decatur Road, Point Loma

Taste of Gaslamp

September 12

Channel your inner foodie during the 30th annual Taste of Gaslamp, San Diego’s longest-running neighborhood culinary tour. This Saturday from 1-4 p.m., tasters can roam through the Gaslamp Quarter (16 blocks to be exact) for bites from over 20 participating locations, with five extra bites and sips for VIP ticketholders. Before and after the event, all attendees are invited to party with cocktails, music and even more food on the Sunbird Rooftop at AC Hotel (noon to 2 p.m.) and at the 5 O’Clock Somewhere Rooftop Bar (4-7 p.m.). Ticket options include general admission ($62) and VIP admission ($88).

Gaslamp

San Diego Restaurant Week

September 13-20

Searching for a specific cuisine? Looking for a new date night spot? Interested in a prix-fixe meal at a familiar favorite? Then consider checking out the over 120 local eateries taking part in San Diego Restaurant Week, with meals starting at $20. From Coronado’s Blanco Cocina + Cantina to Oceanside’s Piper and dozens of restaurants in between, search by price, cuisine, meal type, dietary desires, and neighborhood. Plus, patrons can enjoy seasonal ingredients by choosing dishes that feature Specialty Produce’s huitlacoche mushrooms and artisan romaine lettuce.

Citywide

Buddy Guy 90 at The Rady Shell

September 11

See two generations of blues talent, and celebrate a legendary guitarist’s 90th birthday, this Friday (7:30 p.m.) at The Rady Shell. Fresh off his acting role in Sinners, Buddy Guy is coasting through something of a late career revival, and like the name of his 2018 album, it’s clear the blues are alive and well. Buddy Guy 90 continues the Louisiana native’s nationwide tour with a little help from rising blues artist Christone “Kingfish” Ingram, who is 63 years younger than Guy. Tickets range from $68-$173 for this concert.

222 Marina Park Way, Embarcadero

Kamasi Washington at Music Box

September 11

Hours upon hours can be spent dissecting a Kamasi Washington record—especially 2018’s Heaven and Earth—and each listen will still surprise. Every release from the jazz saxophonist and bandleader feels like an event, whether it’s a wondrous solo project, a supergroup team-up (ex: Dinner Party, West Coast Get Down), or a contribution to projects by the likes of Kendrick Lamar, St. Vincent, and Thundercat. This Friday at 9 p.m., Washington will take his talents to Music Box along with special guest DJ Ratty. Tickets are $68 for this 21-plus concert.

1337 India Street, Little Italy

Alley Cat Art Fest

September 12

One year after the first-ever Artivál, the event is merging with the Alley Cat Art Walk, a longtime Downtown El Cajon favorite, to form the inaugural Alley Cat Art Fest. This Saturday from 10 a.m. to 6 p.m., stroll through Prescott Promenade, Main Street and Arts Alley for murals, live music, food, drinks and the works of over 50 participating artists, including photography, painting, sculptures, and more. Plus, festival proceeds will go towards supporting the area’s existing murals and future public art projects in the area.

Downtown El Cajon

Pierce the Veil at Petco Park

September 12

People remember the first time they see Joe Dreamz.

Mine was a mile into the 2023 Carlsbad Half Marathon. He was standing on a speaker in the middle of the course, singing: “Hey you with the shoes, are you living Joe Dreamz?” Clearly not. I’m running uphill at 7 in the morning, I thought.

Months later, walking out of The Rady Shell, there he was again—parting the crowd of concertleavers Moses and the Red Sea style, singing the same song: “Hey you with the purse, are you living Joe Dreamz?”

Who’s this man at every public spectacle, singing metaphysical questions in a hand-altered, color-coordinating suit that would make James Brown proud and standing on a Soundboks speaker with a microphone and tip bucket?

A few years ago, San Carlos–born, El Cajon–based Joe Dreamz wasn’t exactly living Joe Dreamz—making $5 footlongs at Subway, dealing with croissant coworkers at Costco’s bakery, and selling life insurance. After he got let go from the life insurance gig and his car broke down in the middle of a 2020 road trip in Seattle, he used his emergency savings to buy a microphone and a speaker; a self-taught musician, he pulled from the only skillset he knew to monetize. He’d set up at Seattle’s Pier 55 and ask people what their dreams were. Then, for $5, create a freestyle rap to commemorate (and hopefully activate) those dreams.

“The goal is that someone listens to a Joe Dreamz song, and they don’t have to wait until metaphorically their car breaks down before they chase their dreams,” he says.

A chance encounter with an airport worker led to a free flight back to San Diego, and Joe Dreamz came home “transformed,” he says. He started busking at the Mission Beach boardwalk, Kate Sessions Park, outside Gaslamp bars; then Padres games, farmers markets, marathons. He also hit the mic outside of Coachella this year (“Joe-chella,” he says).

It’s not a get-viral-quick gimmick; people’s lives are changing. One fan finished writing her book after a dose of Joe Dreamzpiration. Another named his own daughter Joy Dreams.

Now, he’s working on the upstart “Tell Me Your Dream” podcast and DREAM Week in local schools, where each day represents a step toward achievement (D is destination day, R is reason day…). He doesn’t want inspiration to reach you only after hearing a song or watching a video: He believes in this message so much that he literally got DREAM tattooed onto his forehead.

“It’s on my face, so people have no choice [but to see it],” he says. “I’m a local celebrity here, so everywhere I go, people ask me for pictures. In every selfie, the message goes along for the ride too.”

Imagine being the song continuously getting skipped on the playlist. Not because no one wants to hear you, but because you never quite fit the moment. For years, San Diego has been that song on the touring circuit. Artists who have outgrown intimate clubs but aren’t yet filling  arenas and stadiums have often passed us by, heading north to venues better suited to the size of their show. San Diego wasn’t missing the audience, it was missing the room.

That’s all about to change.

On August 17, Live Nation Entertainment announced plans to transform the historic Wonder Bread Building, which it purchased in June for $16.8 million, into a 4,000-capacity indoor venue slated to open in fall 2028. The new space will host music acts as well as private, corporate, and community events. 

Currently, San Diego’s concert landscape jumps quickly from intimate clubs like the Casbah, Winston’s, and Belly Up to larger theaters, amphitheaters, arenas, and stadiums. What’s largely missing—particularly downtown—is a modern indoor room built specifically for roughly 4,000 concertgoers. This leaves a gap in mid-size venues for touring acts that land stages like the Hollywood Palladium or Boston’s MGM Music Hall at Fenway. 

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“We are filling a void in the market,” says John Schalk, Live Nation’s Vice President, San Diego Market. “There are other venues in town, but this […] building is just something that doesn’t currently exist.” Although SDSU’s Cal Coast Credit Union Amphitheater serves the 4,000-capacity range, its outdoor, fixed-seating arrangement isn’t as versatile as the proposed Live Nation project. 

Located at 171 14th Street, just a six-minute walk from Petco Park, the building carries a century of history. Architect Eugene Hoffman designed it in 1924, a year after completing the Barcelona Apartment Hotel in Bankers Hill. The landmark brick building served as a bakery and warehouse for the Southern California Baking Company before Continental Baking Company, producers of Wonder Bread, took over in the 1950s and operated there through 1988 continued at the site until 2007.

In the early 2000s, Bob and Gay Sinclair, the couple behind a portfolio of East Village properties, purchased the building. After Bob—the founder of Pannikin Coffee & Tea—died in 2011, Gay sold much of their real estate portfolio but held onto the Wonder Bread Building. Mission Brewing eventually took over the space, where it operated for more than a decade before announcing its 2026 departure.

Now, the building is preparing for another reinvention. Live Nation plans to preserve the historic bakery’s four exterior walls, red brick façade, grain silo, barrel-vaulted trusses, and skylights as part of its next chapter.

Live Nation isn’t looking to erase its history but to celebrate it, allowing the building’s past to give the new venue some soul. “It’s really important for us that we maintain the integrity and the history of that building,” Schalk says. “There will be new construction and design elements as we go through the process to create the concert venue, but we’re working really hard to preserve it.”

Blueprint Studio, Live Nation’s in-house design and development group, and Gensler, the architecture firm behind San Diego International Airport Terminal 1 and Snapdragon Stadium, will be heading the project. The plan is to design the ground-floor space as an open, general-admission area with a premium level above with 600-plus fixed seats, in addition to box and suite sections. There will also be an additional structure built on top of the historical portion of the building (the four original walls that house the lobby) called the Vinyl Room—a Japanese-inspired hi-fi listening VIP lounge serving elevated food options.

One of the most reassuring aspects of the project is the focus on the concertgoer’s experience—specifically the “pet peeves” we all know too well: long bathroom lines, cramped exits, obstructed views. According to Schalk, one of the best things about building upon the existing structure is having the ability to consider potential obstacles and tackle them before construction begins. “I’d say we are ‘purpose building’ the entirety of the project for a music venue,” says Gensler lead project architect Garrett van Leeuwen. “As part of our design process, we do an in-depth sightline analysis to make sure that sightlines are optimized from every point and seat within the venue.” 

Circulation design is also being implemented to ease traffic flow, alongside acoustic optimization and a transformative outdoor beautification effort. According to van Leeuwen, this “public realm space” will grow the existing 14-foot sidewalk to a 32-foot sidewalk complete with plazas and landscaping. 

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“This venue is for the fans. For the music lovers,” Schalk explains. The vision is intimate: “I want a fan to walk up to that building, see that red brick facade, grab their ticket from the box office, go into the lobby and see some of the history that will present itself… and feel like you entered a home.” Schalk also expressed a “keen interest in making sure that we work with the local artists, the local bands, the local musicians in town.” It’s a project that recognizes San Diego as a growing market that is hungry and ready to see a vibrant arts and culture community thrive. 

According to an analysis by Oxford Economics analysis shared by Live Nation, the venue is projected to deliver a significant boost to the local economy, generating approximately $97 million in annual economic impact and supporting 660 jobs. This also includes welcoming 316,000 fans each year—with 126,000 traveling from outside the San Diego metro area—and driving $53 million in local spending at nearby restaurants, hotels, and retail establishments. 

Considering its proximity to other major event spaces and overall busy urban areas, traffic and parking may be a concern, especially on nights of overlapping events. But in those cases, Schalk said they would work together on communication efforts; parking availability; and staggering start, end, and loading times; as well as providing easy access to designated rideshare areas. With transit stations nearby (the closest one being a 4-minute walk at 12th & Imperial), public transportation is another great option for enjoying your night out. 

There are still two years of design, construction, and plenty of logistics between now and opening night. But the bigger promise of the Wonder Bread Building is simple: San Diego finally gets a venue built for the artists who have historically passed it by. After years of getting skipped on the touring playlist, the city may finally be getting its turn on repeat.

September is San Diego’s unofficial second summer—the crowds thin, the weather stays warm, and the city’s calendar somehow gets even busier. This month brings stadium-sized rock shows, Broadway’s buzziest comedy, a new anime convention, world-premiere theater, gallery openings, food festivals, and the first signs of spooky season. Whether you’re ready to lean into fall or determined to keep summer going, here are the best things to do in San Diego this September.

Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Concerts & Festivals in San Diego This Month

9/2 

As Guns N’ Roses storm into decade five, their appetite for destruction persists. During their Snapdragon Stadium concert, hear the hard rock anthems, new material and a set from The Black Crowes.

9/23

Kehlani is proof that the romance and earnest sensuality of old-school R&B will never go out of style. Hear her take it back to the aughts at Viejas Arena.

Theater & Art Exhibits in San Diego This Month

9/6-10/11

From the silver screen to The Old Globe stage, John Carney will Begin Again (again) with a world premiere musical adaptation featuring new songs—courtesy of Train—and a story overflowing with hope. 

9/12-10/17 

The concept of work is a guiding principle for San Diego native and multidisciplinary creative noé olivas. Observe his community-informed approach via Tierra y Cielo (Earth and Sky) at Best Practice Gallery. 

9/18-10/25 

Two workers grapple with the weight of their roles at a temporary migrant shelter in Mario Vega’s world premiere play Our Lady of the San Diego Convention Center, set for citywide performances. 

9/26-2/28/2027

Luminous visions of peace and the Punjabi-American roots of Rupinder Kaloti inform The Gathering, a wondrous unification of family foretold via paintings at Oceanside Museum of Art. 

9/29-10/4 

It’s Mary Todd Lincoln’s world and we’re just living in it. See the presidential paramour barrel to her way to stardom at the Civic Theatre during Oh, Mary!, Cole Escola’s political spoof. 

More Fun Things to Do in San Diego This Month

9/5 & 9/6

Pros and Con(vention)s: Anime San Diego will debut at the San Diego Convention Center with cosplayers, panels and more than 400 vendors well-versed in Japanese animation.

9/11-10/31 

Scaredy cats beware: SeaWorld San Diego’s Howl-O-Scream embraces frights forged in darkness. Enjoy an ominous lineup of live shows, scare zones and bloody bars ahead of Halloween. 

9/12

The best parts of Artivál and the Alley Cat Art Walk have united for the free Alley Cat Art Fest, an all-day outing for live music and immersive artwork in Downtown El Cajon.

9/12 & 9/13 

Take a Grecian vacation for a fraction of the price during the annual Cardiff Greek Festival, two days of immersive cuisine and culture—with plenty of dancing—on the Encinitas coast.

9/13-9/20

Step away from the stove! The California Restaurant Association has eight days of eating experiences with your name on it. During San Diego Restaurant Week, explore by meal, neighborhood or cuisine for your personal dining plan. 

9/16 

Nourish yourself with an all-inclusive spread of Pacific Beach eats and locally-crafted artwork during the HeArt of PB Restaurant Walk on Garnet Avenue.

9/19 

When it comes to stand-up comedy, Chelsea Handler is always ready to roast. See Handler tell anecdotes and skewer an assemblage of victims during her Balboa Theatre performance. 

September 4: Margaritaville Hotel San Diego Gaslamp Quarter Day of Service

Margaritaville Hotel San Diego Gaslamp Quarter will honor the legacy of the late Jimmy Buffet with a fundraiser for the San Diego Music Foundation. Its Day of Service at its rooftop bar will feature a performance by The Buffett Band, a travel and experience themed silent auction, and interactive entertainment. 

September 5: McAlister Institute Walk for Sobriety

Hundreds of San Diegans will gather at NTC Park at Liberty Station for the McAlister Institute’s 14th Annual Walk for Sobriety. In addition to the walk, the event will include a resource fair with more than 35 nonprofits, healthcare providers, and community organizations that are part of a network of support for those in recovery. 

September 14: Promises2Kids Dream On Concert Gala 

Foreigner will take the stage to benefit Promises2Kids at its Dream On Concert Gala at a private home in La Jolla. Proceeds from the exclusive event will help Promises2Kids create a brighter future for local foster kids. 

September 17: Lucky Duck Foundation 2026 Showcase Soirée

The Lucky Duck Foundation will host its annual Showcase Soirée at the Estancia La Jolla Hotel & Spa. Proceeds from the event will support the nonprofit’s mission to prevent and alleviate the suffering of homelessness throughout San Diego County. 

September 17: Emilio Nares Foundation Harvest for Hope

Show your support for families of local children with life-threatening diseases at the Emilio Nares Foundation’s Harvest for Hope at the Fairmont Grand Del Mar. Funds raised will benefit programs like Ride With Emilio, which provides no-cost transportation for families seeking medical treatment, and Healing Through Nature activities for kids in recent cancer remission. 

September 18: Girl Scouts San Diego Urban Campout 2026

To celebrate the 50th anniversary of Girl Scouts San Diego’s Camp Winacka, the organization will host a nostalgic evening under the stars. This year’s Urban Campout: Ignite the Possibilities at Girl Scouts San Diego’s Balboa Campus will feature camp-inspired cuisine, cocktails, and activities. 

September 19: Boys and Girls Clubs of Greater San Diego’s An Evening of Changing Lives

The Boys and Girls Clubs of Greater San Diego will celebrate its impact on local youth at its 13th annual An Evening of Changing Lives. Proceeds from the gala at the Marriott Marquis San Diego Marina support programs that promote academic success, character development, and healthy lifestyles.

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September 19: Youth Tennis San Diego Annual Gala 

Youth Tennis San Diego will honor the sport’s American icons at its annual gala at the Barnes Tennis Center. An Evening Celebrating Tennis Heritage & Legends will help the nonprofit make tennis accessible to all youth in San Diego, regardless of background or skill level. 

September 19: Serving Seniors Sunshine Gala 

Serving Seniors will produce a Jukebox Broadway-style show for its highly anticipated Sunshine Gala. The evening at the Hilton San Diego/Del Mar will support Serving Seniors’ compassionate and life-changing services for seniors in need throughout San Diego. 

September 25: Swing Fore Our Heroes Charity Golf Tournament

Support the Enlisted Project (STEP) will host an 18-hole golf tournament on the South Course at Omni La Costa Resort & Spa to raise money for its financial wellness program. Proceeds from STEP’s Swing Fore Our Heroes Charity Golf Tournament will help connect military families and veterans in need with financial social workers, emergency relief, and other tools.

September 26: Doors of Change 2026 Concert of Hope

Tom Petty Tribute Band, PettyBreakers, will take the stage at the Doors of Change 2026 Concert of Hope at the California Center for the Arts in Escondido. This year, the nonprofit will celebrate its 25th year of transforming the lives of unhoused youth. 

September 26: Boys to Men Mentoring 100 Wave Challenge

Boys to Men Mentoring will celebrate 30 years of service this year at its annual 100 Wave Challenge. The annual surf-a-thon event welcomes hundreds of surfers who attempt to catch 100 waves in one day and raise $1,000 or more to support Boys to Men Mentoring.

September 26: The Party in the Park

The San Diego Automotive Museum will host The Party in the Park to raise money for the museum and programs that equip youth for careers in the automotive industry. The Roaring 20s-themed event at the Balboa Park institution will feature live jazz and an exhibit of 1920s automobiles.