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Charitable SD FEBRUARY 26, 2026

Arc of San Diego Helps Locals with Disabilities Live Independently

The 75-year-old organization focuses on housing, employment, inclusion, and building life skills

Arc of San Diego Helps Locals with Disabilities Live Independently
Courtesy of Arc of San Diego

The Arc of San Diego is the oldest and most comprehensive service provider in the county for adults and kids with disabilities. The 75-year-old organization helps people with disabilities live independently and be active in their communities. Volunteers like Ed Plank make that mission possible. The retired engineer has worn several hats at the organization including as a classroom volunteer, being on the advisory board, joining its board of directors, and becoming a part of the strategic planning committee. Here, he shares how his service with the organization has impacted both his life and the lives of Arc of San Diego’s clients. 

What made you want to become a volunteer for Arc of San Diego?

I did some volunteer work with young people with disabilities in Pittsburgh, where I grew up. In college, we had a coffee house where folks would come for socialization and to have some fun, and when I got my first job, I was on the board of a workshop. Then life and family came along, and opportunities to be involved were reduced a little bit. But I moved out here and spent my career with the city. Once I retired, I thought it was time to give back, and working with folks with disabilities is something I enjoy doing. It’s a great experience and you’re contributing and making other people’s lives a little better. 

What do your volunteer duties entail? 

I found Arc and started doing a little bit of volunteer work, then they asked me to join the local chapter board, and eventually the overall Arc board. Right now, I volunteer a couple days a week at Sulpizio Center working with the clients. We do fun activities, art projects, physical activity—they love Zumba, dancing, and singing. We also spend time just talking and encouraging them to verbalize and vocalize. I’m also on the advisory board for the Sulpizio Center, and that focuses on finding ways to recognize staff for all of their hard work and come up with ideas for special events for the clients. 

One of the things we did recently was a snow day. We had snow trucked in and dumped in the parking lot and all the clients got mittens so they could go out and play in the snow until they got too cold and wanted to go back inside. Then the board itself, we’re responsible for overseeing the organization, setting the future direction for programs, and making sure we’re living up to our legal and financial responsibilities. I’m also the chair of the strategic planning committee and we’re undertaking an effort to refresh our strategic plan. 

Courtesy of Arc of San Diego

What do you like best about volunteering at Arc of San Diego? 

Working with the clients and seeing the smiles on their faces when they really enjoy something or I get them laughing. It really makes not just my day, it makes my week when we’re just having fun or when someone who can be a little bit of a wallflower, with a little encouragement, gets out there and starts dancing and Zumbaing with everybody else. Each day is a new experience.

What’s the biggest challenge you’ve faced?

We’re undertaking an update of the strategic plan. We want to look at the programs we provide and how we retain and acquire staff. We’re also looking at the relationships we have with the community, employers, and the regional center that most of the funding flows through. How do we strengthen those so they look at us as a reliable and trusted partner? And the financial aspect—we have to anticipate what the state and federal government are going to do with their budget, and the fundraising that Arc does on its own. We’re looking at where we are right now and where we want to be. 

The plan will address the next three to five years, but we want to be aspirational. Where does Arc want to be 10 years from now? So we’ll have a number of discussions about that and collect as much information as we can. We’ve got a great, diverse board and so we’ll put all of those perspectives together. How do they see Arc functioning? What do they see as the appropriate goals and priorities? And then we’ll ask how we are going to make these things reality. 

San Diego nonprofit organization the Boys & Girls Club of Greater San Diego

Any advice for someone considering volunteering as a way to give back?

Take a step back and look at what skills you have and also what you enjoy doing. If you’re someone who likes to be part of a team, discuss things, and make decisions, then maybe a committee or board for an organization would be something you would really enjoy and would be a good skill fit. On the other hand, if you’re more hands-on or you like working with people, there are lots of opportunities with Arc or other organizations to get involved with clients, whether that’s on a regular basis or not. We have volunteers who work with Arc just on special events. If we’re having one of those, like snow days or a luncheon for our staff, some volunteers help with that so staff can just relax and enjoy the experience. I go in a couple days a week, and that way I get to build relationships with the clients and the other staff. So, I think it takes a little self-reflection. You’ll enjoy it more if it’s not a challenge to get up and go volunteer. 

What can our readers do to help? 

One of the things that Arc and the clients are looking for is more opportunities to get out into the community. So if a reader has an idea about something that our clients could work on or could visit, like a location or company, and have an experience, then reach out because we’re looking for those kinds of opportunities.

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

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Charitable SD JULY 27, 2026

Where San Diego Seniors Find Support and Community

Serving Seniors provides meals and coordinated services to more than 13,000 older adults each year, aided by a dedicated volunteer network

Where San Diego Seniors Find Support and Community
Courtesy of Serving Seniors

Seniors today face challenges that were unimaginable to previous generations, and some turn to nonprofit organizations to bridge the gap. Serving Seniors helps low-income older adults with housing assistance, social services, and more. The nonprofit provides 1.5 million meals and coordinated services to 13,265 older adults each year, the majority living on less than $1,125 per month. 

Dedicated volunteers, like Fred Davis, help make this important work possible. Since roughly 2008, Davis has spent six days a week at the Serving Seniors Gary and Mary West Senior Wellness Center serves as a liaison to help clients access much-needed resources. Here, he shares what keeps him coming back day after day. 

Courtesy of Serving Seniors

What made you want to get involved with Serving Seniors?

I have a community outreach ministry and my grandson and I were on the streets downtown handing out sack lunches, water, hygiene products, clothes and shoes, and things like that and I noticed that most of the people I met appeared to be seniors. So the next logical step for me was to find a senior group that I could work with. I heard about Serving Seniors, and I made a few phone calls. No one really responded to me, so I showed up. They opened the door for me and now they can’t get rid of me. I found a home. I’ve met some really good people over the years. And as it turned out, I’ve been here longer than most of them. I’ve been here at the West Center ever since the doors opened. And matter of fact, I was the one who gave Gary and Mary West an award for their generous donation that made it possible to open up this center.

What do your volunteer duties entail? 

I’m in ministry, but I don’t want that to be the highlight of what I do. It’s not just a passion for serving people, it’s a calling. I like the idea of giving and serving people and trying to meet their needs. So I counsel, I oversee the serving of the lunches, and I work with the head of the volunteer group. I’m involved in different activities. Matter of fact, this coming Saturday, I’m going to take a group of seniors out sailing. I also helped start the Civic Engagement Group. It was a group of us, and there are about three members that are left from when we originally started it. Now Serving Seniors is taking it over, and my role is to work with them. I also took it a little bit further and ended up joining Aging and Independent Services and sat on that advisory board for a number of years. That led to me being elected to the California Senior Legislature. So I’ve been advocating for seniors for a very long time. They’re a vulnerable group. They worked hard and don’t always get the respect that they deserve. 

Courtesy of Serving Seniors

What do you like best about volunteering at Serving Seniors? 

The people—this is my target group right here. I don’t have to walk the streets like my grandson and I did anymore; they’re right here. I’m here every day at the West Center but Sunday. 

What’s the biggest challenge you’ve faced? 

The biggest challenge is not being able to help someone who really needs the help. But we try to find a way. I reach out to different organizations, faith-based organizations or other nonprofits, sometimes with success and a lot of times without success. There are quite a few people that are in need who are hardworking people, dedicated people who still want to provide for themselves and their family, and they’re just caught in that void.

Courtesy of Serving Seniors

Can you describe your favorite or most memorable experience while volunteering?

I was handing out clothes; I usually have a sock drive and I gave a homeless person a pair of socks. As they peeled their filthy socks off their feet, this person cried. You don’t know how important these little things are that we take for granted. It was really touching. 

Any advice for someone considering volunteering as a way to give back?

A lot of people use the term giving back, but I just say giving. When you say ‘giving back,’ that means you’re trying to repay something and you’re taking credit. But giving is a passion. It’s something that you do from your heart, not out of obligation. 

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

Charitable SD JULY 22, 2026

In Photos: San Diego’s Scoop Ice Cream Festival

The beloved annual festival raised a record-breaking $60,000 for Feeding San Diego

In Photos: San Diego’s Scoop Ice Cream Festival
Photos Courtesy of Scoop Ice Cream Festival

More than 6,000 ice cream lovers devoured tasty treats at this year’s Scoop Ice Cream Festival for a great cause. The event on June 28 launched an ongoing partnership with Feeding San Diego and raised $60,000, or enough to provide 120,000 meals to San Diegans facing hunger. 

See photos from the night below.

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

Charitable SD JULY 21, 2026

13 Charitable Events to Attend in August

Here’s where to celebrate, connect, give back, and make a difference this month

13 Charitable Events to Attend in August
Courtesy of Las Patronas

August 1: Curebound Cancer Challenge 

Raise money for cancer research while you work out at the Curebound Cancer Challenge. Fundraisers will cycle along the San Diego coastline, run a 10K on the UC San Diego campus, and participate in group spin, yoga, and strength classes. 

August 1: No Curveballs: Rally for Type 1 Diabetes Early Detection
The San Diego Padres, Nick Jonas’ nonprofit Beyond Type 1, and the King of the Hill Foundation will host No Curveballs: Rally for Type 1 Diabetes Early Detection at Gallagher Square. Padres pitchers Mason Miller, who lives with Type 1 diabetes, and Michael King, whose wife, Sheila, lives with T1D, will share their stories during a panel discussion, and on-site education and screening will be available.

August 1: No Curveballs: Rally for Type 1 Diabetes Early Detection

The San Diego Padres, Nick Jonas’ nonprofit Beyond Type 1, and the King of the Hill Foundation will host No Curveballs: Rally for Type 1 Diabetes Early Detection at Gallagher Square. Padres pitchers Mason Miller, who lives with Type 1 diabetes, and Michael King, whose wife, Sheila, lives with T1D, will share their stories during a panel discussion, and on-site education and screening will be available.

August 1: Club Masterpiece: One Haute Havana Night

Patrons of the Prado will channel 1950s Havana at this year’s Masterpiece Gala. Club Masterpiece: One Haute Havana Night will raise money for Balboa Park cultural institutions and will include a special honor for philanthropists Joan and Irwin Jacobs. 

August 3: CaddyHack Golf Festival 

Golfers will tee off to support Boys to Men Mentoring at the CaddyHack Golf Festival. Celebrating its 10th anniversary this year, the charity golf tournament will include golf, music, food, and fun at Fairbanks Ranch Country Club. 

August 7: Music By Eras Fundraiser for TERI Campus of Life

Acclaimed San Diego musicians will join together to support TERI’s programs and services for individuals with intellectual and developmental disabilities. The Music By Eras performance at TERI’s Bornemann Theatre will feature artists Whitney Shay, Jesse Ray Smith, Lauren Leigh, and Will Stucky. 

August 8: 80th Annual Jewel Ball 

Las Patronas will recreate the magic of Venice at its 80th annual Jewel Ball. Las Patronas has spent the entire year preparing for the event, as well as raising money to support nonprofit organizations across San Diego County. 

August 14: Shelter to Soldier Be the Light Gala

Help Shelter to Soldier train rescue dogs to be psychiatric service animals for local veterans at the 14th annual Be the Light Gala aboard the USS Midway Museum. The gala will include silent and live auctions, dinner, dessert, and appearances by canine ambassadors and veteran recipients. 

August 15: Haute with Heart Fashion Show 

St. Madeline Sophie’s Center will celebrate its “hidden diamonds” at its 48th annual Haute with Heart Fashion Show. The lively event at the Hilton San Diego Bayfront will include a pre-luncheon reception, live music, a live auction, a stunning fashion show, and surprise entertainment to benefit the nonprofit’s programs for adults with intellectual and developmental disabilities.

August 15: Symphony at Salk’s Concert Under the Stars

The Bacon Brothers will perform with the San Diego Symphony at this year’s Concert Under the Stars. Now in its 30th year, Symphony at Salk supports research in areas such as cancer, Alzheimer’s, wellness, and agriculture. 

August 22: SummerFest Gala 2026

La Jolla Music Society supporters will enjoy an evening of exclusive performances at its SummerFest Gala 2026. The event at the Museum of Contemporary Art San Diego will raise money for La Jolla Music Society’s artistic, learning, and engagement programs. 

August 28: 2026 Alpha Project Golf Tournament 

Tee off to help San Diegans facing homelessness at Alpha Project’s 16th Annual Charity Golf Classic. The four-person scramble at the Rancho Bernardo Inn Golf Resort and Spa will support the Alpha Project’s housing, employment, recovery, and support services. 

August 29: Relay for Life of San Diego

Walkers will join forces to celebrate cancer survivors and remember those who lost their fight at the annual Relay for Life of San Diego. The 24-hour relay at Liberty Station NTC Park is part of a global network of similar events that raise money for the American Cancer Society. 

August 29: A Night United: Illuminating the Way

United Way of San Diego County will host its A Night United: Illuminating the Way gala at Eve, an event destination on San Diego Bay. The elegant evening will benefit UWSD’s mission to improve lives and strengthen communities across the region. 

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

Studio S FEBRUARY 26, 2026

Chef Aidan Owens Thinks Your Fish is Boring

The 29-year-old culinary director at Herb & Sea is making seafood sexy (and approachable) again

Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.  

When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.

I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.    

Courtesy of Herb & Sea

The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”

Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.

Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.

His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.

Courtesy of Herb & Sea

And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts. 

“Why would we outsource when it’s all here?” Owens asks.

Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.

Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.

Courtesy of Herb & Sea

Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar. 

Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”

He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.” 

To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.

What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”

Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.

Courtesy of Herb & Sea

The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.

It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.  

Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.

“We aren’t saving lives. We’re feeding people good food,” he says.

And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.

No buzzwords required.

Charitable SD JUNE 24, 2026

Luma Initiative Creates Community Through Strength & Resilience 

Inspired by her own experience, founder Elena Barbour has set out to help struggling women thrive

Luma Initiative Creates Community Through Strength & Resilience 
Courtesy of Luma Initiative

Divorce, adjusting to single motherhood or coparenting, and the unexpected adjustments that come with it can turn even the most put-together woman’s life upside down. For many, these shifts trigger a profound loss of identity as that chapter of life officially comes to an end. 

While Elena Barbour was navigating a divorce and raising two young children, other women in her circle shared similar experiences—one, a high-powered attorney, said divorce was the hardest thing she’d ever gone through. Barbour realized that women like them who’d gone through divorce, separation, or trauma needed support, but unless they qualified for low-income assistance or could pay top dollar for private services, there weren’t a lot of options. That led to the creation of the Luma Initiative, a nonprofit organization that aims to connect women with the practical resources needed to rebuild after a major life transition. The organization is currently developing its programming and plans to open to its first (already full) three-month cohort of women this fall. 

Monima Wellness Center in San Diego offering mental health services and recovery

“I consider myself a very strong, competent woman, but what I went through shook me,” Barbour says. “[There were] all these things that I did not expect, and that a lot of people looking from the outside couldn’t see necessarily. It was hard to relate. And I found that after coming out of this divorce, I needed to reshift my community a little bit because the challenges and the life stage of where I was compared to where they were now was just so different—even though I was surrounded by people, I felt very alone. 

Courtesy of Luma Initiative

“So [we’re] trying to create that sense of community in this place for women to be like, ‘All these women are going through something similar and when I talk with them, I don’t feel so alone and I can let go of some of the negative feelings I’m feeling, and I can […] start to rebuild.’”

Luma Initiative’s program will include licensed therapist-guided support groups, and support via financial literacy advisors, life coaches who specialize in career building, and family law attorneys, plus therapeutic yoga at sister business Luma Yoga. They’ll also work with other nonprofit organizations as needed to create a “one-stop, well-rounded, holistic approach to supporting women who are going through this really big transition of life,” Barbour explains.

San Diego nonprofit The Junior League of San Diego featuring volunteers holding a sign

Barbour says Luma Yoga Studio in Little Italy will serve as Luma Initiative’s physical base, transforming into a familiar community-centered home away from home where women can feel safe. She leaned into yoga and the breathwork, meditation, and mindfulness that often come with the practice to get through tough times, and carries those tools with her “off the mat.” She hopes that other women will find that same sense of nervous system regulation. She emphasizes that Luma Initiative and Luma Yoga work as an ecosystem that provides both wellness and tangible support.   

“The goal with Luma Initiative will be to help these women come back to themselves and their identity through community, and use community as a platform to rebuild,” she says. 

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

Charitable SD JUNE 23, 2026

6 Charitable Events to Attend This July

Here’s where to celebrate, connect, give back, and make a difference this month

6 Charitable Events to Attend This July
Courtesy of Make-A-Wish

July 11: USD Wine Classic

Enjoy tastings from more than 20 wineries and gourmet bites at the University of San Diego Wine Classic. The all-inclusive annual event benefits USD’s Alumni Endowed Scholarship Fund, and to date has raised more than $1 million. 

July 18: The Pride 5K Run & Walk

Around 1,700 runners and walkers will hit the streets of Hillcrest for the The Pride 5K Run & Walk, before the Pride Parade. The long-running community favorite is a highlight of Pride Week and raises money for San Diego Pride and the LGBT Center’s Youth Housing Project. 

July 20: Brendan Nordholm Make-a-Wish Golf Classic

The 37th annual Brendan Nordholm Make-A-Wish Golf Classic will tee off at The Crosby National Golf Club at Rancho Santa Fe Golf Club. The 18-hole tournament, followed by a reception, will help the organization grant wishes for local families. 

July 23: Foundation for Developmental Disabilities Christmas in July 

Help the Foundation for Developmental Disabilities celebrate its 40th year at its Christmas in July fundraiser at Koi Zen Cellars. The festive evening marks the start of FDD’s annual Season of Sharing and guests are encouraged to bring a new, unwrapped toy to donate. 

July 25: Caring, Sharing & Champagning Fundraiser 

Operation For HOPE Foundation’s ninth annual Caring, Sharing & Champagning Fundraiser will kick off with a charity shopping spree for household essentials for survivors of domestic violence and their children. Guests will then be treated to champagne, espresso martinis, and light bites at a private residence in Rancho Santa Fe.

July 25: The Doan Foundation’s Fourth Annual Gala Fundraiser

The Doan Foundation will host a formal fundraising dinner to benefit underserved youth and emerging creatives. The organization’s fourth annual Gala Fundraiser will feature a live performance by R&B artist Amanda Perez, other performances, scholarship awards, and inspiring stories.

Sarah Sapeda

About Sarah Sapeda

Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.

Partner Content FEBRUARY 16, 2026

Torch Heroes: Why San Diego’s Most Trusted Businesses Win by Doing the Right Thing

In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer. And in San Diego, there are plenty of them.

Torch Heroes: Why San Diego’s Most Trusted Businesses Win by Doing the Right Thing
2025-Torch-SD-09131839 (2)

In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer.

Integrity guides how they show up every day. They make hard decisions, hold themselves accountable, and build trust the old-fashioned way, one action at a time. At the Better Business Bureau, we call these businesses Torch Heroes: leaders who demonstrate that ethical leadership strengthens businesses and drives long-term success.

And in San Diego, there are plenty of them.

Take House Collective Marketing Solutions, a Carlsbad-based digital agency that won the 2025 Torch Award for Ethics for its people-first approach to marketing. Instead of pushing flashy campaigns, the team often takes a step back to make sure clients’ foundations are strong before going big. Their philosophy? Truth over transaction builds partnerships that last.

Or look at Young Black & N’ Business, where integrity shows up through community action. When a local school lost art funding, founder Roosevelt Williams III and his team stepped in with workshops, mentorship, and hands-on support to help restore creative opportunity. That kind of engagement reflects ethical leadership rooted in real impact.

And in Vista, Lotus Sustainables carried its commitment to ethics all the way to the product line. After discovering defects in a shipment of eco-friendly products, the company issued full refunds and redesigned its offerings at its own expense, a choice that shaped its identity and reinforced to customers that ethics guide every decision.

In North County, Greenway Landscape Design & Build brings integrity into everyday service. When a client’s glass was damaged, likely not by their crew, owner Scott Lawn chose responsibility over blame and covered the repair personally. For Greenway, doing the right thing serves as a north star, guiding every interaction through transparent pricing, accountable partnerships, proactive communication, and follow-through long after the job is done.

Other honorees include At Your Home Familycare, whose leadership turned down a lucrative state contract during the pandemic to protect vulnerable clients and staff, and Bill Howe Family of Companies, where hiring practices, training, and service centers around shared values, every day, on every call.

What connects these diverse businesses, from marketing to nonprofit support to home services, isn’t size, industry, or revenue. It’s something deeper: a commitment to trust as a business strategy.

In San Diego’s competitive marketplace, that trust gives companies an edge. Clients invest in relationships. They refer friends. They stay loyal when others fade.

As one Torch Award winner puts it, integrity isn’t a section in the employee handbook. It’s the operating system of the company,  the invisible code that determines every choice, every day.

And that’s exactly the point of the BBB Torch Awards for Ethics: to spotlight companies that dispel the myth that ethics and success are at odds. These businesses show that when leaders choose honesty, fairness, and accountability, especially when it’s hard, they build brands that matter.

At BBB, we see nominations come in from clients, employees, and business partners who have witnessed ethical leadership up close. These submissions aren’t polished promotions. They’re stories of moments when a company chose people over profit, clarity over confusion, and trust over convenience.

The nomination window for the 2026 Torch Awards for Ethics is open through March 31, 2026, and there are more Torch Heroes waiting to be recognized.

Who comes to mind in San Diego’s business community?

  • A vendor who always delivers — and always explains why.
  • A competitor who chooses the high road even when shortcuts tempt.
  • A team within your own company whose day-in, day-out choices reflect deep character.

And yes, businesses can nominate themselves. We encourage it. If you’ve built your business on principles rather than buzzwords, we want to hear your story.

Because in a world full of noise, integrity still deserves the spotlight, and San Diego is full of stories worth telling. Nominate your hero now

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