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Arts & Culture

Art Business Lab: Pricing Artwork & Selling Online

About the Event

Pricing artwork can be one of the toughest parts of being a professional artist. This workshop demystifies the process by breaking down how experience, scale, medium, and market shape value, and offers strategies for maintaining consistent, professional pricing—whether selling independently or through galleries. We’ll also cover online sales platforms like Saatchi, Fine Art America, RedBubble, and Society6, outlining what artists need to succeed, from strong images and bios to a cohesive body of work. Participants will leave more confident in pricing their art and better prepared to expand their reach online.

A limited number of scholarships are available for artists who wish to attend but cannot support the fees at this time, contact [email protected] to inquire.

Ticket Prices:

Adult: $65

Member: $60

Artist Alliance Member: $50

Contact Us

1230 Columbia Street, Suite 800,

San Diego, CA