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Wednesday night’s games saw an emptier stadium, suggesting that Americans may not know how big of a deal the W Gold Cup is for international soccer
Snapdragon Stadium general manager Adam Millar proved prescient before Wednesday’s group play of the inaugural W Gold Cup. “Fans can expect to see some strong competition, incredible talent, and a beautiful pitch,” he said.
In the first match between Colombia and Panama, no one was more talented than Manuela Pavi. The Colombian midfielder dominated from the start, carving up the left flank and gaining possession of the ball at will. Her opening goal in the 26th minute, off a deflected pass in front of the net, was inevitable. Her second goal eight minutes later, after a run between four defenders, was pure class.
Panama wanted to be the more physical team, trying everything within the rules to keep Colombia out of the box, but Colombia’s deft passing and superior speed opened up all the space they needed. Contrasted against that “beautiful pitch,” which might be the greenest lawn in the Western Hemisphere, Colombia’s navy and yellow kits made the team look even more dynamic.
That iconic yellow, borrowed from their flag and representing the country’s natural wealth, is one of the most striking national colors in the world. It was a color worn by several fans, who were treated to a decisive 6-0 victory.
“The truth is we work a lot, [and] we are a very united team,” Pavi said after the match. Hers is a hardworking, united team that could very well challenge the American squad, the tournament’s prohibitive favorite. That challenge could come in the Gold Cup final, which will also be played at Snapdragon Stadium on March 10.
Brazil and Puerto Rico faced off in the second matchup of the night, and in the first half the teams played to a draw. Brazil completed several back-heel passes and give-and-go’s, and their offense seemed intent on breaking a shots-on-goal record. But while Brazil was busy with nifty plays, the Puerto Rico defense was busy recruiting the goal posts as extra defenders. They also had the 6’0” Sydney Martinez in net, who seemed to get a hand on every shot.
In the end, Puerto Rico could only withstand Brazil’s relentless attack and overall quality for so long. After a low cross from the right corner in the 81st minute, forward Gabi Nunes slid from Puerto Rico’s six-yard line and poked the ball to the back of the net. Brazil’s 1-0 win sets up a huge Brazil-Colombia match on Saturday.

While these games align with Snapdragon Stadium’s ambitions, San Diegans may not fully understand just how big this tournament is for international soccer and the city.
“Since opening, we’ve worked diligently to showcase the venue both nationally and internationally in order to highlight how ideal this stadium and [the San Diego] market is for soccer,” Millar said.
The W Gold Cup at Snapdragon Stadium follows the NWSL final, a men’s Gold Cup semifinal, and several international friendlies, including a game between the Premier League’s Manchester United and Ryan Reynolds’ Wrexham A.F.C.
But while the reaction in San Diego to the W Gold Cup has been “phenomenal,” according to Millar, it was hard not to notice how sparse the crowd was for Wednesday’s doubleheader, even for the primetime game featuring a traditional power in Brazil.
Half the stadium was closed off, the other half had far more empty seats than people. At one point, I was able to hear a conversation among fans four sections away. It was a far cry from the San Diego Wave smashing attendance records, and traffic was so bad going to the sold-out United-Wrexham match I got to my seat three minutes before halftime.
Part of the challenge may be that casual American sports fans are not familiar with the Gold Cup.
Around the world, soccer’s governing bodies stage tournaments for the national teams in their jurisdiction. The “Euro,” staged by UEFA, European soccer’s governing body, is the best known and most prestigious, but there’s also the Africa Cup of Nations, the Asian Cup, and so on. These cup competitions are so important, players will leave their high-paid club teams in the middle of the season to compete in them.
The Gold Cup, staged by Concacaf, is the equivalent for North America, Central America, and the Caribbean. (The W Gold Cup also invited teams from South America, governed by CONMEBOL—there will be a quiz on these acronyms at the end of this piece.) On the men’s side, the U.S. and Mexican teams have dominated the Gold Cup in its 33-year history, and now there is finally a women’s competition.
We’re used to sports in the U.S. being neatly confined to static leagues whose regular seasons transition into playoffs. We take a break, then do it all again the next year. In world soccer, there are a ton of interrelated cups, tournaments, league matches, and exhibitions, all with different timelines, and the Gold Cup is like a mini-World Cup. It means a lot to the players, and there’s no better example than the raucous 2011 men’s Gold Cup final between the U.S. and Mexico at the Rose Bowl in front of 93,000 people.
Here in San Diego, the folks behind Snapdragon Stadium, as well the Wave and MLS’s San Diego F.C., are investing a lot in soccer, generally, and in international women’s soccer, specifically. After the Chargers left this so-called small market, what they’re really investing in is San Diego being a sports town. But perhaps another word for investment in this case is gamble.
Brendan Dentino is a U.S. Navy veteran, writer, and public servant based in San Diego. He writes weekly about baseball and politics at Out in Left.
Dance to the American Rhythm, shop after-hours at the Summer Sera, and catch the Big Bay Boom fireworks show
Before, during, and after the Fourth of July, San Diegans can commemorate America’s 250th anniversary with an abundance of stars, stripes and local celebrations. America The Beautiful: 250 at The Rady Shell and Lamb’s Players Theatre’s revival of American Rhythm will look back at the many songs which define our country. Liberty Station’s Anchored in Freedom celebration and the Independence Day Carnival offer community-centered fun and loads of family-friendly activities. And who can possibly forget the Big Bay Boom, which will resume its reign over San Diego Bay as the state’s biggest fireworks show. Outside of the holiday festivities, this week brings the yearly return of Little Italy’s Summer Sera and the Athenaeum Summer Festival, as well as a slate of championship matches for All Elite Wrestling.
Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Sip on refreshing beverages and savor a panoramic rooftop view this Friday from 6-8 p.m. during the 21-plus Sunset & Spritz at Margaritaville Hotel San Diego Gaslamp Quarter’s 5 O’Clock Somewhere Bar. There will be a live DJ (until 9 p.m.), appetizers, pool and cabana access, a photo booth, and a cash bar (until 11 p.m.). To accentuate the summer theme, guests are invited to dress in white, pink, and orange attire. Tickets are $29 and come with a welcome aperol spritz.
616 J Street, Gaslamp
Bring a patriotic palette to the Fairmont Grand Del Mar for The 250 Grand Tasting Menu at Amaya this Friday and Saturday from 5-8:30 p.m. Patrons will be treated to a five-course tasting menu, curated to exhibit a selection of standout regional flavors and culinary concepts that have shaped our country’s distinct food heritage. The meal will also include beverage pairings with each course, such as wine, cocktails, and artisanal drinks. Reservations are $330 per person (with tax and 20% gratuity) on OpenTable.
5300 Grand Del Mar Court, Del Mar
Don Toliver thrives at being the life of the party (and the “After Party”). His fifth album Octane, released in February, is indicative of his thrill-seeking nature. As with his earlier releases, Octane sees Toliver operating in the space between hip-hop and R&B, with warbling vocals and blaring beats that are best heard at a high volume. This Tuesday at 7:30 p.m., Toliver will play at Pechanga Arena, with rappers SoFaygo, Chase B and SahBabii—who had a guest verse on Octane standout “K9”—as special guests. Tickets start at $156 for this concert.
3500 Sports Arena Boulevard, Midway
What makes musicals like Wicked, Cats, Chicago, and Jersey Boys so timeless is the legion of excellent songs that makes fans out of those who’ve never even watched the show. This Friday at 7:30 p.m. during Blockbuster Broadway! at The Rady Shell, conductor Evan Roider, the San Diego Symphony Orchestra, and veteran vocalists Alex Getlin, Jessica Hendy, Scott Coulter, and John Boswell (also on piano) will perform an all-star theater soundtrack. In addition to the shows named above, audiences can expect songs from A Chorus Line, The Phantom of the Opera, Annie, and more. Tickets range from $57 to $129 for this concert.
222 Marina Park Way, Embarcadero
One night after recognizing the brilliance of Broadway, The Rady Shell will ring in the United States’ landmark anniversary with America The Beautiful: 250 this Saturday at 7:30 p.m. Conductor Byron Stripling, joined by a five-performer ensemble and the San Diego Symphony Orchestra, will lead a night of ballads that best resemble the red, white, and blue, including songs sourced from the Great American Songbook. After the show, concertgoers are invited to watch the nearby Big Bay Boom from their seats. Tickets range from $71 to $139 for this concert.
222 Marina Park Way, Embarcadero
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Eighteen seconds, one unforgettable mistake, and a Fourth of July story that somehow gets better with age
There’s a famous video.
“This is insane!” the guy filming it seems to proclaim. “It’s the best fireworks show ever!” a companion confirms, inspiring a debate lasting over a decade.
All told, 7,000 fireworks exploded in the span of 25 seconds over San Diego Bay on July 4, 2012. A Michael Bay amount of unison. $125,000 worth of shells, cakes, Roman candles, and skyrockets had been placed on a barge—enough for 17 minutes of decorative sky flares—and…
Boom.
The sky looked like someone had set a giant Rorschach test on fire. Or as if whatever we all see in our Rorschachs—butterflies, clowns, tongue kissing, dads—was being electrocuted and lifted heavenward, amen. It was shocking how bright it was, how much it sizzled the local cosmos. Could’ve been one of those sci-fi films where a hole is ripped open between warring universes. But angstier, more metal—the work of some methy creator in a sleeveless concert tee.
The sound?
Lou Reed once released an entire album that contained 64 minutes of mindflaying guitar screeches and machine noises. No regular songs, just a fascinating amount of ear distress. His record label reps no doubt heard the melodic outro of their careers, but everyone else was in pain and stumped. That album still sounded better than the bay did that night. The bay sounded like a god who struggled with emotional regulation had blown his speakers and was working through the anger stage of AV grief.
In the left frame of the video, a middle-aged woman is attempting to drag her husband off by the hand. In no way does he want to go, possibly because he had missed the time Roseanne Barr sung the national anthem at a Padres game, simultaneously disemboweling and amusing America through the power of song. He would not willingly abandon an equally worthy San Diego trainwreck.
Another woman in the video appears to have just filled her beer, rushing to sit down for the show. She pauses mid-sit and returns to the full and upright position to properly bear witness. What was supposed to be prolonged entertainment has been so radically shortened that she will have to find another reason to drink. Lucky for her, drinking will be the only way to adequately process.
Locals remember the conspiracy theories. People wondered if the fuses had been tripped by a saboteur who was sympathetic to dogs, fish, or the growing suspicion that late-stage capitalism is a gorgeously branded but impossible dream sustained by remarkably efficient top-tier wealth retention and the soft compliance of fireworks-watchers who can no longer afford a house, a beer, or the personal impacts of human reproduction.
Speaking of being terrified of babies, babies were terrified. The children who witnessed it probably still can’t go near a candle store. But those kids will be tougher, perfectly scarred kids. They’ll write better songs.
That night helped us absolutely dominate the national news cycle. For a hot minute, we became America’s water-skiing squirrel. Now, years later, when you Google “fireworks gone wrong,” San Diego is always a top contender, along with that poor Nebraska family who nearly wiped out a couple generations in their front yard, their minivan somehow turning into a howitzer of recreational TNT.
There is still debate as to whether Big Bay Boom 2012 is the worst or greatest fireworks show of all time. But the advanced parts of civilization arrived at the truth as quickly as the women in the video did. It was undeniably amazing.
First of all, the point of Fourth of July fireworks isn’t “the intricate choreography of sky fire over a guaranteed amount of show time.” It’s about creating a vivid memory shared with some people you like, love, or would like to love.
BBB2012 used large-scale chemical fire to create the ultimate memory.
Sure, some people who iron their jeans subjected their family to a sermon about how San Diego managed to botch America’s birthday like a Disney princess-for-hire who smelled of quite a few Sauvignons.
The rest of us saw how perfectly it nailed the actual feeling of being an American. Because only a miniscule percentage of us bake postcard apple pies where every inch of crust is perfectly laminated like the wood in an Irish bar. Very few of us can paint on par with Picasso. The rest of us—despite truly believing in our America-activated abilities to achieve greatness in almost any field of our choosing—burn pies. We try to paint only to realize it looks like our fine motor skills have entered active death.
That’s why BBB2012 was the most perfectly American fireworks show ever: A wildly ambitious idea galvanized thousands upon thousands of people to both work on it and come to hold a beer and gawk at it, only to have it fail in the most glorious TMZ-level spectacle.
America isn’t about immaculate, storyless wins. It’s about how the framework of a country is solid enough that we can accidentally detonate our entire lives—a few times—and still probably be OK.
No one has America’d quite like San Diego did on that day. It was performance art. Lou Reed’s heart slow-clapped. Any brief municipal embarrassment quickly became a pride of our people. I can only hope the same for the Nebraskan yard family whose Dodge Aerostar became a hyperactive Death Star.
P.S. Local writer Maya Kroth compiled a quite great oral history of that night for Thrillist. The bottom lines for me were—it took nine months to prepare, no one was hurt, and even though the pyrotechnics company tried to zero out the bill, Big Bay Boom founder H. P. “Sandy” Purdon refused and paid them in full. This year will mark the 25th Anniversary of the yearly Big Bay Boom.
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
See Rosalía in concert, stroll through Little Italy for Summer Sera, and dress up for Comic-Con
Summer has officially kicked off, and San Diego is celebrating the sunny season with a myriad of fun events. From San Diego Pride week and a fairytale performance at Civic Theatre to a Santigold concert and Comic-Con, there are dozens of opportunities to make memories worth adding to your scrapbook. Here are all the best things to do in San Diego this July:
Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do
Divine inspirations, operatic ballads, and symphonic pop production elevate Rosalía’s Lux to heavenly levels. Hear angelic vocals ascend—in up to 13 languages—during her performance at Pechanga Arena.
Enjoy a night of feel-good indie rock and sing-along anthems at the Cal Coast Credit Union Open Air Theatre courtesy of Young the Giant and special guest Cold War Kids.
Santigold collects genres like gold stars: musical accouterments that brighten her uniquely alternative sound. See her live in concert with dancehall producer Troy Baker Sound at Humphreys Concerts by the Bay.

Be the Civic Theatre’s guest for “Beauty and the Beast” and discover that a fairytale love sometimes lies beneath the surface.
Two male government workers pursue a secret romance amid the Lavender Scare in the San Diego Opera’s production of “Fellow Travelers” at the Balboa Theatre.
The deep blue sea is home to countless ecological treasures, including the remarkable marine organisms documented by Oriana Poindexter. Study her educational and experimental imagery at The Photographer’s Eye via Field Notes.
Audrey Hepburn. Marlon Brando. Salvador Dalí. What do these icons have in common? Each was the enigmatic focus of a Cecil Beaton portrait. Step inside Cecil Beaton’s Fashionable World, an alluring showcase of 20th-century style at San Diego Museum of Art.

The Little Italy Mercato will trade morning rays for golden-hour glow through its free Summer Sera, an expansion of the neighborhood’s farmers market with live music, artisanal finds, and a fetching amount of pet activities.
San Diego Pride week starts with a Dyke March and ends with the two-day “Pride Shines On” festival. The days in between? Run a 5K, march in the parade, visit the rainbow-lit St. Paul’s Episcopal Cathedral, and more.
Dress up for a Mediterranean-themed tea time at the Estancia La Jolla, a laid-back yet refined afternoon planned for the resort’s monthly Tea in the Garden series.
Nerd culture’s biggest gathering returns to the Convention Center. San Diego Comic-Con welcomes fans of everything from comic book cinema to ultra-rare collectibles for panels, exhibits, sneak peeks, and much more.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
KQ Aesthetic Society goes beyond cosmetic to provide comprehensive care and transformative results
Kelly H. Harfouche, founder of KQ Aesthetic Society, knows firsthand that cosmetic treatments like fillers, neurotoxins, and microneedling, can not only enhance a person’s appearance and restore confidence, they have the power to truly change a person’s life. An expert injector has the ability to tailor treatments to each individual patient’s anatomy and goals for personalized results. Harfouche, a board-certified nurse practitioner, has spent nearly a decade perfecting her craft as an aesthetic injector and integrating her multifaceted artistic skills with precision patient care. Her commitment to continual education and training, plus a passion for helping people look—and feel—their best, set KQ Aesthetic Society apart in a sea of local medspas.
For many people considering nonsurgical treatments, the intent is to look refreshed and refined. KQ Aesthetic Society’s philosophy eschews a cookie cutter approach that bases treatments around units, instead working to understand each person’s unique goals, then curating a treatment plan to fit that vision. Harfouche focuses on “inclusive luxury,” the belief that everyone deserves access to aesthetic treatments, respective of budget restrictions. She develops long-standing trusted relationships with her patients, and works with each one to achieve their aesthetic objectives and address the underlying causes of their concerns.
“For me, forming an honest and open relationship with every patient who walks through the door is essential. This means understanding them on a deeper level and meeting them where they are to define and achieve their individual goals,” she says.

Drawing on her artistic background, which inspired her transition into medical aesthetics, Harfouche sees each client as a “unique canvas.” Rather than relying on standardized procedures, the practitioner’s distinctive approach combines her profound understanding of the physiological and anatomical changes associated with aging with an unwavering commitment to ongoing education about the newest products and their mechanisms of action. Her goal is to make each patient feel beautiful in their own skin and to embrace their individuality.
She has also pioneered a way to combine her talent for aesthetic artistry with her philanthropic nature. Harfouche is one of only a handful of providers using dermal fillers to treat patients with lip asymmetry and scarring resulting from cleft lip surgery. Patients travel from around the country for this transformative treatment, noting increased confidence and a restored identity. She hopes to eventually launch a training program to help fill the void in this space.

“My passion has always been connecting with people and giving back in any capacity that I can,” she says. In the rapidly advancing landscape of aesthetic medicine, you can place your confidence in Harfouche and KQ Aesthetic Society to deliver exceptional care. To learn more or book a consultation, please visit kqaestheticsociety.com.
A massive $1.3 billion construction project is slated to improve the border-crossing process—will it live up to its expectations?
You’re coasting home after a weekend in Rosarito Beach—still riding the high of vitamin D and Baja Med—and then comes a slap back into reality: brakelights and gridlock exhaust.
Small wonder, given that San Ysidro is the busiest land border crossing in the western hemisphere (fourth-busiest in the world). Otay Mesa’s no breeze either; it’s the busiest commercial port in California and second-busiest across the entire southern border. Smart Border Coalition says that each day last year, 41,800 vehicles crossed into the US at San Ysidro; 17,800 crossed at Otay Mesa, along with 1,023,000 commercial trucks.
Diana Pazos, a San Diego resident and adolescent psychiatrist working in Tijuana, says the northbound border wait at the San Ysidro crossing is often three to five hours Saturday through Monday—delays that modern humans and multinational maquiladoras alike aren’t built to endure. At the current Otay crossing, “commercial trucks may be in line for six hours or longer,” she says.
Needing to bake a couple hours of commute into the States doesn’t just affect vacations; tens of thousands of people cross the border each day for doctor’s appointments, work, school, you name it. The clog has personal and commercial ramifications.
But change is coming. Construction has begun on a new border crossing in Otay Mesa, which is expected to significantly reduce wait times across all San Diego border crossings, bolster binational trade, and improve the air pollution levels in the area.
Nikki Tiongco, an 18-year Caltrans veteran who oversees the Otay Mesa East project (aka Otay 2) for the agency, says the new border crossing will also be among the most high-tech, efficient, and secure border crossings in the nation.
“We have already completed the roadway network within the Otay Mesa East region,” says Tiongco. Part of this project included building State Route 11, an extension of SR 905, which has been open to the public since August and will feed traffic to the new entry port. Otay 2 comes with a 21st century upgrade, too. Miles of fiber-optic cables have been installed underground, which gives the port the brainpower to efficiently sort and streamline traffic as cars approach the border. (Unlike the San Ysidro border, where lanes get organized by vehicle type, Otay 2’s lanes will be interchangeable. For example, if the system indicates that a high number of commercial trucks is heading to the border, passenger lanes could be converted to cargo lanes in real time.)
Otay 2, driven by a binational collaboration among government agencies (Caltrans, SANDAG, General Services Administration, and U.S. Customs and Border Protection), receives both federal and state funding, plus hefty contributions from Mexico. So far, funds from the $1.3 billion project have helped build new bridges and roadway interchanges that will guide traffic to the crossing. At this stage in the process, Caltrans is “laser-focused on building the facility itself,” Tiongco says.
Now, to the juicy part: the prospect of a “20-to-30-minute border wait time” at Otay 2, according to Tiongco. Currently, there are three standard ways to cross the border at San Ysidro: Ready Lanes, General Lanes, or SENTRI Lanes. Most travelers use either the Ready or General lanes. SENTRI Lanes require a form of pre-approval from the US federal government plus an additional fee. According to CBP, the average wait time in 2025 at the San Ysidro crossing, was as little as 15 minutes in the SENTRI Lanes, 45 minutes in the Ready Lanes, and 1.5 to 2 hours in the General Lanes. Those are best-case scenarios that vary based on lane type and time of day.
Otay 2 is about 12 miles east of the San Ysidro crossing and 2.5 miles east of Otay 1. Those not wanting to spend that much extra time on the road to drive to the new border crossing, despite the allure of an under-30-minute wait, are still expected to see some benefits. Tiongco says Otay 2 will “provide a relief valve” overall by spreading the burden across the three border crossings. As a result, SANDAG says, wait times at San Ysidro and Otay 1 could be cut in half.
It’s not just your time waiting at the border that matters. Multinational corporations that relocated their manufacturing plants (maquiladoras) to Northern Baja have claimed for years that the long delays at Otay 1 eat away at their profits. More than 600 maquiladoras, used by companies such as Samsung and Panasonic, currently use Otay 1 to transport products to US and international markets. Ambassador Alicia G. Kerber-Palma, the consul general of Mexico in San Diego, says the project will facilitate more than $60 billion in cross-border trade annually.
Previous reports say that Otay 2 also has the capacity for around 12,000 passenger cars and 1,500 commercial trucks daily. A shiny, new element to this port: Commercial and personal vehicles that choose to cross will pay a dynamic toll on both sides of the border. The fee will increase during busy hours and decrease during slower periods, Tiongco says. Caltrans estimates that the toll could range from $4 to $30 for passenger vehicles and higher for commercial trucks. Drivers will be able to see current rates before they reach the actual border crossing.
And, with these changes, there are environmental benefits, too. “With shorter wait times at all three ports, there’s less idling and congestion, which should significantly reduce air pollution on both sides of the border,” says Kerber-Palma. The main factor driving improved air quality would be decreasing dirty emissions from idling diesel trucks. This county’s air could use some sprucing up, anyway. A 2026 report from the American Lung Association named San Diego as the fifth-most particle-polluted county in the US. The bulk of that dirty air comes from the heavy-duty trucks and ships that pass through the area.
Otay 2 is not only expected to curb the acceleration of air pollution in San Diego; if the state’s legislature passes California Senate Bill 10, the border crossing could also restore local water quality. This bill would use a portion of Otay 2 toll revenues to fund ongoing maintenance of the South Bay International Wastewater Treatment Plant. Current media reports say, however, that it’s increasingly unlikely that SB 10 will become law.
Otay 2 has been in the works for over two decades and is finally nearing the finish line. Construction estimates show that it should be up and running in 2029. Tiongco says this border crossing is “a good example of how the state, federal and local governments are working together and with Mexico to advance our mutual goals in the region.”
Adam is a longtime San Diego journalist and communications pro. He covers everything from politics and culture to surfing and business.
The Carlsbad-based concept has exploded nationally by turning men’s health clinics into man caves
Rub some dirt on it. Walk it off. Be a man. The tropes and reasons for men ignoring their health and doing preventive care are many, reinforced by action heroes and generational norms. As a result, compared to American women, American men live an average of five years less, seek healthcare treatment half as often, and die by suicide nearly four times more often.
Many national campaigns have tried to change this. This year’s “Relax Your Tight End” ad from Novartis during the Super Bowl—in which NFL legends advocated for early prostate cancer screenings—was a high-profile example. Meanwhile, in San Diego, Evan Miller seems to have figured it out.
Miller founded Gameday Men’s Health in 2018 as a small clinic in Carlsbad. The idea was to create a space men would actually want to spend time in. So he built Gameday to feel more like a sports bar or a man cave—snacks, sports on oversized, high-def flat screens in the waiting room. He personalized the care for each client, made the experience more casual, and, above all, efficient. If the wait for payoff is too long, Miller says, men won’t show up for their health.
“We need to feel better quick,” he says. “So that’s where the real hook with Gameday is: It’s fast; it works quick.”
The idea has worked. Big time.
Gameday now has 430 locations spread across 46 US states and parts of Canada, with hundreds more set to open over the next three years.
Prior to Gameday, Miller—who has a Ph.D. in clinical psychology—ran Akua Mind Body, an addiction treatment center in Newport Beach. After selling the center, Miller says he searched for a new way to help his community.
He drew from his behavioral health training and dispiriting past experiences with “sketchy” men’s clinics, albeit with a slightly different concept at first.

“My original idea for Gameday, funny enough, was men’s group therapy,” Miller says. “I wanted to put it in this ‘man cave’ environment because I knew guys wouldn’t show up otherwise.”
Initially envisioned as safe spaces to encourage men to open up emotionally, Miller pivoted to a more clinical approach with an athletic design that personally appealed to him. Soon, it evolved into a one-stop shop of compounded medication treatments for weight loss plans, hair loss treatments, anti-aging injections, sexual wellness strategies, and testosterone replacement therapy. The hotly debated trend of peptides—mini amino acid proteins that the FDA has yet to approve—has become a popular feature.
New patients undergo in-clinic assessments for testosterone and prostate levels with the goal of producing test results in just a quarter of an hour. “Our philosophy with our treatments is we only do what the research supports,” Miller says.
An Orange County native, Miller found Carlsbad to be a natural headquarters. He found a much bigger market in coastal North County of men seeking a boost—both in their marriages and their overall livelihoods. The pandemic proved to be a watershed moment, with front-yard gyms and outdoor, highly visible exercise sparking a wave of self-care. According to Cleveland Clinic, after the pandemic, about 20 percent of men started to exercise more and eat healthier, with a quarter of men reporting they scheduled more sleep and spent more time with family.
“When Covid happened, [suddenly] everyone looked in the mirror and was like, ‘I need to take care of my health; I have to do everything possible to get in shape,’” Miller says.
Two years after Gameday first began, Miller opened a second clinic in Temecula, followed by locations in Laguna Beach and Newport. Demand kept coming, so they started franchising in 2023. They sold 1,000 licenses in the first year. By 2025, they had over 400 clinics across the country.
When asked about the rapid growth, Miller cites the feedback he received along the way: “People were so excited about men’s health, cash-pay medicine, and not having to wait for insurance. They understood the model. It was for guys; it felt like ESPN meets healthcare.”
Now Miller says Gameday is starting to map out a global expansion—to Europe, Latin America, and the Middle East. Since the company first cultivated a following, Miller says there have been persistent questions about whether Gameday would ever expand its focus to include women. Their answer: Her Way.
“We only offer a very narrow menu, almost like In-N-Out Burger, because we stay in our lane, we do it really, really well, and we gain trust that way,” Miller says. “So we created the Her Way model to do the same thing for women [that] we’ve done with men.”
Her Way Health & Hormones launched in 2024 in clinics with more neutral and calming décor. With locations in Carlsbad and Mission Valley, it will officially start franchising this summer. Miller seems incapable of thinking small and expects around 1,000 Her Way locations to open nationwide within a few years.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
A look at San Diego's top designers creating unique environments that combine creativity and function















AVRP Studios’ tradition for Design Excellence and Innovation began in 1976 with Doug Austin, FAIA, in Solana Beach, California. The firm has since grown to complete major projects throughout the United States and Canada. We think of ourselves as a family and we care deeply about people. We want to inspire, help make their lives richer and more complete through our efforts. We believe that architecture is one of the most important art forms because of the impact it can have on the lives of those it touches. We’re delighted to have been recognized with over 150 awards for design excellence.
703 16th Street, Suite 200, San Diego, California 92101 | 619-704-2700 | avrpstudios.com