What’s in Gorjana and Jason Griffin Reidel’s Shopping Cart

Background: Family influences drew Gorjana, 40, and Jason, 43, to fashion. Growing up in Serbia, Gorjana learned to crochet and knit from her grandmother, while in New York, Jason’s mother showed him how to shop at an early age. Those affinities—and their shared careers as models—eventually brought them together for a first date in La Jolla. Marriage, two kids, and a beloved jewelry line with a location in Westfield UTC later, the couple calls Laguna Beach home.

Current Project: Cofounders of Gorjana

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Fashion Philosophy: “Fashion is an expression of your personality, with a symbiotic effect. Your mood dictates the clothes you wear and the clothes you wear dictate your mood,” says Jason, CEO.

Personal Style: “Style is all about attention to detail while maintaining a sense of subtlety. It’s finding the balance; being put together but not looking overly stuffy or forced,” says Gorjana, creative director.

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What’s in Gorjana and Jason Griffin Reidel’s Shopping Cart

What’s in Gorjana and Jason Griffin Reidel’s Shopping Cart

What’s in Gorjana and Jason Griffin Reidel’s Shopping Cart

What’s in Gorjana and Jason Griffin Reidel’s Shopping Cart

What’s in Gorjana and Jason Griffin Reidel’s Shopping Cart

What’s in Gorjana and Jason Griffin Reidel’s Shopping Cart

What’s in Gorjana and Jason Griffin Reidel’s Shopping Cart

What’s in Gorjana and Jason Griffin Reidel’s Shopping Cart

What’s in Gorjana and Jason Griffin Reidel’s Shopping Cart

What’s in Gorjana and Jason Griffin Reidel’s Shopping Cart

What’s in Gorjana and Jason Griffin Reidel’s Shopping Cart