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Everything SD OCTOBER 26, 2023

The Woman Behind Bitchin’ Sauce’s Dripping Success

Starr Edwards started slinging the almond-based sauce at San Diego farmers markets—now it's a worldwide brand

The Woman  Behind Bitchin’ Sauce’s Dripping Success
Photo Credit: Matt Furman

Brand identities are often complicated. Companies want to be known as changemakers, earth-shakers, wunderkinds, something so much more than the sum of their products. But if you ask Bitchin’ Sauce founder Starr Edwards what her brand’s story is, she’ll tell you, “We are an iconic dip. We are the American Dip. We want to be around hundreds of years from now, like ketchup.”

Bitchin’ Sauce comes in more than 20 rotating flavors—from a spicy chipotle (Edwards’ favorite) to a Thai-inspired panang and sweet stuff like apple pie and salted caramel—but the same almond base forms the core of each. They’ve mastered the art of doing one thing really, really well. It’s a move that’s clearly paid off, considering that, according to Edwards, the company now hauls in about $50 million in annual revenue.

An assortment of vegetables to dip in Bitchin Sauce's Hatch flavor
Courtesy of Bitchin’ Sauce

Of course, that’s not to say they don’t bring strong, health- and family-focused convictions to the table, values rooted in Edwards’ self-described “hippie” upbringing in Oregon. She invented the recipe that would become the original Bitchin’ Sauce as a teenager, blending together staple ingredients in her family’s raw, vegan household. She was tossing nutritional yeast into liquid aminos at a time when much of America was still fearful of Boca Burgers.

After Edwards and her husband, Luke, married and had the first of their five kids here in San Diego, she carted her childhood snack to local farmers markets, offering samples as a way to promote a fledgling personal chef business. “But I could see even from that first market that [selling the sauce] had so, so much potential. People loved this one product,” she recalls.

They expanded to more markets, calling in friends and family to help produce, package, and vend Bitchin’ Sauce all over San Diego. At their peak, they were slinging sauce at 26 markets. The couple decided to bring their products to stores in 2011. It’s now available at major shops nationwide, including Walmart, Target, and Costco. “I remember selling 30 tubs of sauce at the farmers market and being so shocked,” Edwards says. Today, she adds, the brand sells about 30 tubs a minute.

Bitchin' Sauce flavors original, chiptle and cilantro chili on a wood table
Courtesy of Bitchin’ Sauce

Every Bitchin’ Sauce flavor is vegan and gluten-and soy-free, and several varieties are 100 percent organic. Their SD headquarters offers employees paid time to volunteer with partner orgs and free, onsite childcare, saving the company’s team a combined total of more than $1.5 million in daycare costs.

The success of their company has allowed the couple to invest in other passions. They formed a record label, Bitchin’ Music Group, in 2020, inspired by Luke’s other career as a touring musician.

The company recently launched in Canada, Mexico, Korea, and Australia. Edwards is curious how the product will be received abroad. “These really are American ingredients. The US is the number-one producer of almonds. We have citrus, garlic, everything right down the road from our headquarters,” she muses. “I’m excited to see how it works on a global level. Is this something everyone’s gonna be excited about? Is this gonna be a world- domination situation?”

If so, they might have to change their identity to the International Dip.

Amelia Rodriguez is a writer and journalist and winner of the San Diego Press Club's 2023 Rising Star Award and 2024 Best of Show Award, she’s also covered music, food, arts and culture, fashion, and design for Rolling Stone, Palm Springs Life, and other national and regional publications. After work, you can find her hunting down San Diego’s best pastries and maintaining her five-year Duolingo streak.

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Food & Drink SEPTEMBER 25, 2026

From Supper Clubs to Pop-Ups, Bik-Lun Is Finding Its Place in SD

Chantal Partolan’s growing food business blends her Filipino and Chinese heritage with a creative, memory-driven approach to cooking

From Supper Clubs to Pop-Ups, Bik-Lun Is Finding Its Place in SD
Photo Credit: Megan Jane Burgess

As a child, Chantal Partolan never considered cooking as a viable job route. Rather, it was a passion she could turn to as a way to flex her creative muscle, from the time she was in school all the way into adulthood working in a corporate space.

“I never felt like [cooking] was a chore, like some other people feel,” she says. To feed that passion, she started hosting supper clubs in 2022, creating menus and full tablescapes to bring together friends and family. With each successful gathering, she wondered: Could she take this further?

In 2024, she did. Officially launching as Bik-Lun, she began small, hosting baking pop-ups in Long Beach before moving back to her hometown of San Diego in 2025. Now, Partolan still mostly pops up at small local businesses like Moniker General and Joon Shoppe, but now also offers small batch catering and private chef services, all centered around her father’s Filipino and her mother’s Chinese heritages.

Photo Credit: Megan Jane Burgess

Bik-Lun (pronounced bik-LUHN, like “fun”) is named for her mother. “When she migrated to America when she was younger with all her siblings, they all got American names,” Partolan says. She doesn’t strictly adhere to rigid culinary rules—instead, she lets memories drive her creations. 

“Now that my grandparents are no longer here, trying to revisit those memories and share them with others has been a really important part of this journey for me,” she explains. Ingredients like red bean and black sesame reflect her Chinese roots, while more savory items like sinigang (a sour and savory Filipino soup) pay homage to her father’s family. 

Collaborating with other children of immigrants is another way she experiences flavors through a fresh lens. There are so many Filipino-run small businesses willing to share their own familial memories and inspiration, she says. “Hearing their experiences sometimes helps me recount my own.”

Photo Credit: Megan Jane Burgess

You can next catch Bik-Lun on September 27 at Home Ec + Best Bud with Magnaye (formerly One of One), October 3 at Patine’s new location in Bankers Hill, and October 10-11 at the Mingei Museum for Merkado Kultura, a makers market for Filipino producers. Partolan says since most customers are familiar with her sweet products, she’s planning to offer more savory items—like a breakfast sandwich—at the Home Ec event to give people a taste of her creative versatility. 

Eventually, she hopes to add some permanent residencies to Bik-Lun’s schedule—a few are already in the works, so stay tuned—while also looking for ways to combine her food and photography expertise. (A cookbook? Maybe, she says.) But in the meantime, Partolan will remain curious about where she comes from—and how it can take her to where she’s going. 

Courtesy of Izola Bakery

San Diego Restaurant News & Food Events

Beth’s Bites

  • Izola Bakery has long discussed its expansion plans, and at long last, there’s finally some traction. The award-winning East Village bakery will officially move into its second location at the former California English space in Sorrento Valley, hopefully by the end of the year, according to owner Jeffrey Brown. In the meantime, the downtown location will continue to churn out plenty of buns, croissants, sourdough, and more to keep your carb cravings at bay. 
  • Why settle for beer at Oktoberfest when you can have cider? Bivouac Ciderworks is throwing their version of Septemberfest, on Saturday, September 26 from noon to 5 p.m. at their North Park taproom and restaurant. Entry is free, and there will be plenty of German-inspired bites and eats to enjoy. I’m particularly eyeing the apple strudel cider float and Bavarian cider-kraut, but in all likelihood will also be getting a soft pretzel or two as well. 
  • San Diego’s coffee scene is still on a roll—local roaster Talitha Coffee took home a gold medal at the 2026 Global Coffee Awards for their Sunset Serenade decaf espresso. Not too shabby for our not-so-small town!

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink SEPTEMBER 24, 2026

High-Protein Mochi Arrives in San Diego

Jacob Chen’s Made for MeiMei adds protein and fiber to flavors like ube, black sesame, and PB&J

High-Protein Mochi Arrives in San Diego

As a kid, Jacob Chen scrounged up whatever odd jobs he could—running lemonade stands, organizing garage sales, reselling appliances on Facebook Marketplace. But there was something about cooking that kept him coming back to the kitchen. “It started as a way for me to spend time with my mom,” he says. “In a way, I think it was inevitable that I would begin a food-based business.”

That business ended up being Made for MeiMei, a line of low-sugar, high protein and fiber mochi flavors like ube, matcha, red bean, black sesame, peanut butter and jelly, and chocolate hazelnut. “‘Mochi’ is derived from ‘mochigome,’ which is the special type of short grain rice that gives mochi its stretchy, chewy texture,” he explains. Traditionally served in Japan as a dessert to celebrate the new year (similar to bibingka in the Philippines and nian gao in China), American-style mochi tends to taste sweeter and often comes as mochi ice cream. However, Chen points out that wasn’t always the case.

Courtesy of Made for MeiMei

“Before mochi was synonymous with ice cream and refined sugar, it was simply a rice based snack filled with whole food ingredients,” he says. “That’s the version of mochi we’re trying to bring back.”

Made for MeiMei’s primary ingredients are rice flour and coconut milk, plus the featured ingredient for each flavor. But rather than using refined sugar, Chen sweetens his mochi with monk fruit and uses organic pumpkin seed protein and chicory root fiber to create what he calls “the first better-for-you mochi.” 

Recent collaborations include a mochi-wrapped gelato with An’s Dry Cleaning, strawberry daifuku cream puff with Mon Chourie, and a funfetti chantilly cream dip mochi with The Clovery, but Chen has his sights set on retail expansion. Currently, Made for MeiMei products are available online, locally at Easy Does It Cafe, Bodega Market, or at upcoming events like Embolden Beer Company’s Taste of Shogun on September 27 (admission is free!) and a pop-up with Organic Oren on October 5. 

Courtesy of Made for MeiMei

Besides being better for you nutritionally, Chen’s goal for the business is to also be better for the world. He’s worked in rehabilitation clinics and volunteered at San Quentin when he lived in Berkeley—experiences that transformed his worldview. “It really doesn’t take much to be on the other side of the fence,” he says. That’s why he donates portions of proceeds to organizations like Second Chance San Diego (which helps formerly incarcerated people find steady employment), Immigrant Defenders Law Center (a nonprofit deportation defense law firm), and Border Angels, an advocacy group working to reduce fatalities of people crossing the United States and Mexico border.

Chen has his sights aimed high, hoping to bring Made for MeiMei to more local grocery stores and cafes before hitting national retail shelves. Will he stop at mochi? Maybe not.

“There are so many childhood treats that could use an ingredient upgrade,” he says. “Mochi is just the beginning!”

Courtesy of Roppongi Restaurant & Lounge

San Diego Restaurant News & Events

Leave It Up To The Chefs at Roppongi 

There’s no such thing as too much omakase, and we’re leaning in. On September 24, chef Davin Waite (The Plot, Wrench & Rodent) will join chef Mark Correa at Roppongi Restaurant & Lounge for a one-night-only, eight-course omakase experience with an optional (but personally recommended) beverage pairing curated by sommelier Humberto Ramirez. You definitely need to snap up a reservation for this one before they’re gone—and with a dream team like this, they will be gone. 

Courtesy of Swells Sourdough Bakery

Beth’s Bites

  • Another weekend, another food festival—not that I’m complaining! On October 3, the 15th annual Taste of North Park hits the streets with over 50 tastings and 15 beverage stops awaiting your arrival. The event sells out every year (for real), thanks to participants like the newly opened One of Us, Falafel Heights, Finca, and many, many more. (Leave the parking stress at home—this is the ideal time to take advantage of the not-utilized-enough North Park parking garage.)
  • Swells Sourdough Bakery is movin’ on up—to Little Italy, that is. The farmers market favorite officially opens at 2254 India Street on October 1, but eager patrons can stop by during the soft opening starting September 26. Swimsuit season is over, people. It’s time to get our bagel on. 
  • Longtime Point Loma watering hole Paradise Lounge & Grill is closing its doors, but only temporarily. I’m keeping an eye out for an official opening date, but the business has posted they hope by the end of September. Hopefully, it’ll be in time for the Padres to make the playoffs—manifestation!

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Everything SD SEPTEMBER 24, 2026

Special Activations at the 2026 Del Mar Wine & Food Fest’s Grand Tasting

Chef collaborations, cooking demonstrations, DJs, games, photo ops, and plenty of reasons to keep wandering on Oct 3 and Oct 4

Special Activations at the 2026 Del Mar Wine & Food Fest’s Grand Tasting
Courtesy of Del Mar Wine & Food Festival

At Del Mar Wine & Food Festival’s Grand Tasting, the walk between food tents can take a while. You might stop to watch a chef competition, get pulled toward the DJ, or find yourself playing mini golf before you remember which bite you were after.

Across the Del Mar Polo Fields, there’s also line dancing, a 1961 red Beetle ready for photos, and an aviation-themed pop-up with Reno Tahoe chefs and mixologists. Need a slower stretch? Check out the wellness stops or browse the shops. Here’s what to look for as you make your way through the festival’s zones:

Courtesy of Del Mar Wine & Food Festival

VIP First Bites & First Sips

VIP ticket holders get a head start, with the VIP Reception running from 11:15 a.m. to 1 p.m. and serving first bites, first sips, and a few surprises before the Grand Tasting officially gets going. Champagne Telmont will make the festival’s first pour, while Cohn Restaurant Group brings carajillos alongside pours from Karl Strauss, Licor 43, Tap Truck San Diego, Bebemos Tequila, and Devil’s Grin Gin.

The bites are just as good. Celebrity chef Beau MacMillan will serve a first bite, while Warung RieRie is bringing one of its highly coveted dishes. Yes, this is the restaurant that currently has an eight-month waitlist. You’ll also find bites from The Shellfish Affair, The Waverly, Wolf in the Woods, Dora Ristorante, Cori Pastificio Trattoria, An’s Gelato, Pacific 333, Vintana, and more.

And because every good first act needs a soundtrack, there will be live painting and music, with Courtney Govan bringing live jazz to the reception. It’s the perfect opening act before the main event.

Live Cooking & Culinary Moments

During the VIP Reception, chefs Tommy Gomes and Jeff Roberto will conduct a live ahi cutting. Plant Paradise brings another culinary angle, with celebrity chef Zuliya Khawaja joining the plant-based lineup. The area combines chef talent with plant-forward restaurants and brands, giving guests a chance to see just how creative plant-based cooking can get.

Throughout the weekend, The Stage keeps the cooking demonstrations coming, with celebrities and chefs sharing techniques, recipes, and plenty of inspiration for anyone who plans to actually cook something when they get home. Before you know it, you’re watching a chef demo, casting your awards vote, and sipping mezcal on the grass with friends you just met in line.

Courtesy of Del Mar Wine & Food Festival

DJs, Music, & The Party

At the Grand Tasting, dancing just sort of… happens. A DJ drops the right song. Someone’s holding a taco in one hand and a glass of wine in the other. The country zone breaks into a two-step. Friends convince friends. Strangers become temporary dance partners. By the end of the day, everyone’s forgotten they were ever worried about looking cool.

DJ TENAX will be spinning in Plant Paradise, bringing house, techno, and UKG to an open-air dance floor that’s hard to leave. Chris Cantore, a veteran San Diego broadcaster, takes over the VIP Tent, while BootScootin Line Dance and PVO Events bring country-style line dancing to the Polo Fields, so you can work off your tasting itinerary one two-step at a time.

Then a live guitar hum in the distance leads you to a fuchsia boa over at the Pride Zone, where you’ll find yourself covered in sequins and having the lawn party of a lifetime.

Sports, Tailgates, & Games

Not every activity at the festival requires a tasting glass (although it’s certainly encouraged).

The Matchday Experience brings San Diego FC and San Diego Wave FC into the Grand Tasting, complete with interactive tents and plenty of game-day energy. Athletic Brewing is also sharing activation space with San Diego Wave FC, bringing a fun nonalcoholic option into the mix.

For golf fans, the Los Angeles Golf Club is bringing a Dryve Box golf simulator to the festival. And if your competitive streak is less fairway and more miniature windmill, SD Pop Up Mini Golf has you covered.

The Beach Zone gets in on the action, too, with surfing-inspired elements and Playavole paddle courts. Hemlock Hats and other California brands add to the coastal atmosphere, but the real draw is having somewhere to actually play. And don’t worry, you can cool down in COOLA’s turquoise beach chairs, too, and when your bestie suggests reapplying sunscreen, obviously you do. Basically, there are plenty of ways to work up an appetite between tastings.

Courtesy of Del Mar Wine & Food Festival

Photo Ops & Instagram Moments

You’re going to want to take photos, and the festival has made that extremely easy.

A Timeless Day is bringing multiple photo moments to the Grand Tasting, including a 1961 red Beetle at The Italian Getaway and a teal VW bus in The Beach Zone. For something a little more polished than the standard group selfie, head to the Locals Zone for Pixster Photo Booth and San Diego’s version of a Glam-Bot, complete with a grass red carpet.

Bebemos Tequila is also bringing back its festival-favorite hidden speakeasy. If there’s ever a time for a photo, it’s here. Otherwise, people might not believe you. The speakeasy serves bone marrow shots straight from the bone, with candlelight, a lounge area that makes it hard to believe you’re in a tent outside, and little orange shot glasses. This is “first slide of your festival photo dump” material.

You can also grab your squad and head to LaCroix’s bright and ridiculously cute setup, or swing by San Diego Magazine’s area, where you might stop for a photo in front of the larger-than-life SD Magazine sign and find yourself watching a painting come to life.

But really, you’re in Del Mar. The ocean is essentially your backdrop, and every zone gives you an excuse to stop for the obligatory “totally candid” photo. And yes, the best strategy is to get the group shot before everyone has been sampling wine for three hours.

Shop, Browse, & Take Something Home

The Grand Tasting also doubles as a little shopping excursion, with local makers, fashion, vintage finds, jewelry, and lifestyle brands scattered throughout the grounds. Smoke Revival Vintage Vault brings the thrill of vintage treasure hunting, while Nortte Hats and Hemlock Hat Company make a pretty good case for leaving with a new accessory.

Keep an eye out for jewelry and creative vendors, too, including Iris Studio Jewelry and New Nightfall Jewelry, plus local artists and makers featured throughout the festival. 

You can come for an all day food and wine festival, but still leave with something shiny you definitely did not plan to buy.

Wellness & Reset Moments

We know, at some point, even the most dedicated grazer has to come up for air. The Novo Dia Wellness Zone is designed for exactly that, bringing together mocktails, coffee, hydration, wellness brands, and even bites from Parakeet Cafe.

Step away from the food and drink frenzy for a few minutes, relax in the shade, try some skincare, stretch with prAna, and maybe grab some Instant Hydration Electrolytes before round three.

There’s also nothing wrong with stopping to smell the roses at Green Air Botanicals while devouring a dairy-free cheese dip. It’s less about disappearing from the party and more about making sure you have enough energy to keep going.

The zones give you somewhere to wander, and the activities give you a reason to keep going. So grab your tasting glass, check the schedule, and leave a little room in your afternoon for something you didn’t plan on doing. At Del Mar Wine & Food, that’s usually where things get interesting.

Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.

Studio S FEBRUARY 26, 2026

Chef Aidan Owens Thinks Your Fish is Boring

The 29-year-old culinary director at Herb & Sea is making seafood sexy (and approachable) again

Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.  

When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.

I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.    

Courtesy of Herb & Sea

The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”

Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.

Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.

His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.

Courtesy of Herb & Sea

And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts. 

“Why would we outsource when it’s all here?” Owens asks.

Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.

Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.

Courtesy of Herb & Sea

Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar. 

Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”

He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.” 

To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.

What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”

Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.

Courtesy of Herb & Sea

The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.

It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.  

Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.

“We aren’t saving lives. We’re feeding people good food,” he says.

And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.

No buzzwords required.

Food & Drink SEPTEMBER 23, 2026

Koshna Is Bringing Single-Origin Indian Spices to San Diego

Founder Dharti Jadav sources cumin, turmeric, coriander, and more directly from small-scale farms across India for fresher, more flavorful results

Koshna Is Bringing Single-Origin Indian Spices to San Diego
Courtesy of Koshna

Around the world, people prize wine from hyper-specific regions. We know that grinding whole coffee beans results in a richer cup than using preground beans. So why do so many of us rely on preground spices to flavor our food?

Dharti Jadav wants us to change that perception of spices, using her own childhood memories from growing up in Ahmedabad, a city in western India in the state of Gujarat. She’s lived in the United States for 20 years, but never had to settle for substandard, stale spices from an old spice rack in a random grocery store. Her mother, who visited every year, would always bring along as many spices from India as she would need until the next year.

Courtesy of Koshna

That changed with the pandemic. “I’m used to a certain freshness level in the spice,” she explains. When the world went into lockdown, she resigned herself to shopping at a large grocer to refill her shelves. 

It didn’t go well. 

The cumin tasted like cardboard—nothing like the piquant, aromatic herb her grandfather grew in India. “It literally felt like somebody was taking away my memories,” she says. She couldn’t let that happen. So she decided to launch Koshna to present spices in a way that actually showcases their depth. 

Sharing a variety of fresh spices for people to fully experience their vibrancy is one thing. But Jadav’s business plan ensures all Koshna products are also sourced individually from small-scale farmers in India, who harvest and deliver the same year to ensure full potency. For comparison, mass-market spice brands can take two years or more to hit shelves, and every day in storage diminishes its vitality and flavor. 

Plus, most spices aren’t just one flavor from one place, she explains. “There are varieties of specific turmeric that have their own nuances and grow in a specific region,” she says. But if you look at 99.9 percent of turmeric bottles on mass market shelves, the label will just say “turmeric.” We don’t simplify wines into just “white” or “red.” So why don’t spices, the commodity that literally launched global trade routes we still use today, get the same specificity, in stores or in restaurants?

Courtesy of Koshna

“All these restaurants, they’re all about farm-to-table,” says Jadav. The menu often says where the local lettuce was grown or where the fish was caught. “I have yet to find a restaurant that says ‘my spice comes from this farm.’” Most people don’t even know where black pepper originated from. (Hint: it’s also from India.) 

Jadav sells Koshna spices online, various farmers markets in San Diego, seasonal pop-up events, and small shops like Home Ec, Bica, and Fox Point Farms. Currently, her product line features spices like Lakadong turmeric (from Umnari in the Meghalaya region), Chambal coriander (named for the Chambal River flowing through the Khera Rudhda in Rajasthan), Aaji fennel (named for the Aaji River flowing through the Ramod in Gujarat), Resham Patto chilli (from Ramod, Gujarat), and of course, the spice that started it all—Banas cumin (named after the Banas River flowing through Dungala, Gujarat).

She knows it can feel intimidating to go from a shaker of flavor to having to grind your own. But it’s worth it, she promises. “Just play with it,” she laughs. “Cooking, it’s like the simplest thing. Nothing wrong can come out of it.”

Courtesy of Mike’s Red Tacos

San Diego Restaurant News & Food Events

Beth’s Bites

  • Bocktoberfest is coming! German-inspired South Park beer bar Bock is hosting a three-weekend shindig with different “tents” each weekend. Things kick off with Paulaner, followed by Seek Beer and Enegren Brewing, and culminating with Hacker-Pschorr. Come thirsty, ready to hold a stein for longer than you would think (!), and hungry for classic Bavarian bratwurst. 
  • I’m biased in that I believe every season is cider season, but fall is when the juice really starts to flow. In San Diego, Newtopia Cyder is gearing up for the season and beyond, recently inking a distribution deal that will bring their ciders to nine states in the east and southeast, with more on the way. Part of their expanded lineup includes the flagship Venom Imperial Cyder, a collaboration with Wu-Tang Clan’s U-God, with rollout that coincides with the upcoming Wu-Tang tour. San Diego cider ain’t nuthing ta f’ wit. 
  • U-God isn’t the only celeb tapping into San Diego food and drink. NBA superstar LeBron James just joined Mike’s Red Tacos as an investor, helping the Southern California birria brand keep up its rapid nationwide expansion. King James and birria? Now that’s a slam dunk.

Listen Now: The Latest in San Diego’s Food and Drink Scene

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Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Features SEPTEMBER 22, 2026

Who Was San Diego’s Original Theater Star?

A century ago, there was a stage actress known as San Diego’s Sweetheart—we traced her footprint through history, up to modern day

Who Was San Diego’s Original Theater Star?

There was once an actress known as “San Diego’s Sweetheart” who mailed herself to Los Angeles—donning a helmet covered in postage stamps and boarding a two-seater, single-engine mail plane. The publicity stunt was billed as the first air parcel package in the US. It wasn’t. She wasn’t even the first human to be mailed: When the US parcel post started in 1913, at least seven people mailed their newborns to relatives (an innovative loophole eventually outlawed).

Technicalities be damned. That kind of nose for spectacle was why Virginia Brissac was such a star—landing bit parts in TV shows (I Love Lucy, Dragnet) and 155 films, notably playing James Dean’s grandmother in Rebel Without a Cause. “Nobody could help but love her,” her dresser told San Diego Magazine in a 1971 feature, published when Brissac was 88 years old.

In 1911, she topped the Playbill at the opening of the Savoy Theatre at 3rd and C streets in Downtown—a grand live-performance hall built for $150,000 ($5.2 million in today’s money). It became one of the premiere vaudeville theaters in the country (under vaudeville king Alexander Patages). The theater helped make San Diego a destination for stars like silent-film comedian Roscoe “Fatty” Arbuckle, heavyweight champ Jack Dempsey, plus classical legends Rachmaninoff and Anna Pavlova. As theaters converted to movie houses through the ’20s and ’30s, the Savoy remained dedicated to live humans. It closed in 1940, and the Civic Theater now stands in its footprint.

As for Brissac, during a time when women couldn’t even vote, she led a stock company under her own name at the Strand Theatre. The Brissac Company held a four-year residency, “an all-time successful record run for San Diego,” the article says. That classic Ocean Beach theater (featured in San Diego film legend Cameron Crowe’s Almost Famous) has been closed for decades, its bones now a chain beachwear and souvenir store. But Brissac’s legacy lives through the women leading San Diego’s theater scene.

Read the entire 1971 article by Merle Clayton below…

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Features
Partner Content FEBRUARY 24, 2014

Spotlight on Women: Marjory Kaplan

President and CEO Jewish Community Foundation San Diego and Miriam and Jerome Katzin Presidential Chair

Spotlight on Women: Marjory Kaplan
Spotlight on Women: Marjory Kaplan

Marjory Kaplan

Marjory Kaplan

What is your background? I was in the corporate world in banking, both in human resources and investments. When I moved to San Diego from San Francisco, I spent some time in banking with Wells Fargo and also with Scripps Foundation. I joined the Jewish Community Foundation San Diego 20 years ago, and three years ago the chair was endowed by Miriam and Jerome Katzin.

Jewish Community Foundation San Diego is the largest grant maker in San Diego. Why is that? The Jewish community is very generous, although not all members are Jewish. People choose our foundation because we build trust through good service, and we manage their donor-advised funds well. In 2012 we gave away $98 million. Since its inception in 1967, the foundation has given $859 million, and we want to reach our billion-dollar goal within the next couple of years.

What is the advantage of a foundation? It is a convenient way and a community-minded way to give. There are some tax benefits. It is more focused giving and more strategic.

How many researchers do you have? Our total staff is 16. They are all very dedicated, hardworking and skilled in what they do. We have longevity with our staff. Sometimes I have to remind them when it is time to go home.

What drives you? This is such a great position for a person with my background to be able to serve the community. Corporate human resources and investments—one is knowing about people and management, and the other is knowing about the financial world.

What is your life away from work? Work is very life-giving, but everyone needs to get away. I go back to San Francisco. I love to read, so I frequent my favorite bookstores in San Francisco. I enjoy hiking. I have great friends and a wonderful husband. This is such a joyful position. I have been teaching Positive Board Cultures at the USD Governance Symposium for the past three years.

How do you mentor? There are a lot of ways to mentor. Look around your world. It is just being the person you are. It’s a generosity of spirit that we all need to show each other. We need to share the glory and give credit to others. I am interested in mentoring on the management side. We need more positive managers who will really encourage and develop people.

How do you support the community? I work with many organizations including the Grantmakers, Association of Fundraising Professionals, University of San Diego, and others.

What is your advice to others? The most important thing is to take care of yourself. Figure out what you need to do and then do it. You can be really good at what you do, but you have to show kindness and gratitude to make it work. People can excel through discipline, competence and gratitude.

Which of your accomplishments are you most proud of? Building an organization that has so much trust in the community and one that passes on to generations of families. One of my most gratifying roles is helping people plan their charitable legacies. It often feels like a sacred moment to be the one carrying out their wishes after a lifetime of involvement.

What would you be doing if you were not with the foundation? I would continue working in the community, teaching, mentoring. Our city is large enough to be interesting and small enough to be friendly.

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