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Arts & Culture AUGUST 1, 2025

The Best of San Diego 2025: Readers’ Picks

You voted for your favorite San Diego people, places, and services, from beauty salons and fitness studios to pet groomers, wedding venues, and more

The Best of San Diego 2025: Readers’ Picks
Courtesy of Forever Balboa Park

We asked, you answered. Here are the winners our readers chose as the Best of San Diego 2025. Click on the categories below to jump to your favorite lists.

Beauty & Cosmetic | Fitness | Food & Drink | Health & Wellness | Home & Garden | Kids | People | Pets | Professional Services | Shopping | Travel & Entertainment | Weddings


San Diego Magazine's Best of 2025 Reader's Pick winner for Beauty & Cosmetic Shop Good
Photo Credit: Charolette Lea
Shop Good

Beauty & Cosmetic

Barbershop

Rancho Santa Fe Barber Salon

Beard Styling

The Little Italy Barbery on Kettner

Beauty Services

Shop Good

Blow-Dry Bar

Blo Blow Dry Bar

San Diego Magazine Best of San Diego 2025 edition featuring the San Diego Padres at Petco Park

Brow Studio

Naturally Bladed

Clean Beauty Store

Shop Good

Colorist for Balayage

Ryleigh Hunter

Colorist for Highlights

Ryleigh Hunter

Colorist for Single-Process

Kat Mulvaney, Salon Bordeaux

Cosmetic Dentist

Dr. Sarah Winter, Espire Dental

Cosmetic Dermatology

Cosmetic Laser Dermatology

Cosmetic Surgeon (Tie)

Dr. Richard Balikian, Balikian Plastic Surgery

Cosmetic Surgeon (Tie)

Dr. Sirius Yoo, Sky Facial Plastic Surgery

Cosmetic Surgery Group (Tie)

Changes Plastic Surgery & Spa

Cosmetic Surgery Group (Tie)

La Jolla Cosmetic Surgery Centre

Facial

Honest Skin

Fashion Stylist

Sydney Judge

Hair Extensions

The Hair Extension Bar

Hair Removal

Molly’s Sugar Shack

Hair Salon

Salon Bordeaux

Hair Stylist

Tina Valencia, V Collective

Keratin Treatment

Smoothed

Laser Hair Removal

San Diego Aesthetics & Med Spa

Lash & Brow Technician

Sunnybee Brows

Lash Studio

Naked SD

Makeup Artist

Ashley Fierro

Manicure

The Lullabar

Microblading

Elicia Marie Beauty

Nail Salon

Lulu’s Nail Spa

Pedicure

Lulu’s Nail Spa

Piercing Studio

Enigma Professional Piercing Studios

Tanning Salon

iTAN

Tattoo Artist

Chris Estrada

Tattoo Studio

Buju Tattoo

Waxing

Waxing & Skincare By Celeste


San Diego Magazine's Best of 2025 Reader's Pick winner for Fitness Fit Athletic gym
Courtesy of Anonym Agency
Fit Athletic

Fitness

5K Run

Mission Hills 5K

Body-Sculpting Class

Booty By Barbells

Boxing Classes

Xplicit Fitness

Climbing Gym

Mesa Rim Climbing Centers

Crossfit Studio

KMF Athletics

Dance Studio

Culture Shock San Diego

Fitness Bootcamp

Renegade Fit

Fitness Studio

Tempo Training

Gym

Fit Athletic

HIIT Studio

Renegade Fit

Indoor Rowing Classes

Row House

Jiu-Jitsu Classes

Victory MMA & Fitness

Judo Classes

San Diego Judo & Jiu Jitsu

Karate Classes

White Dragon Martial Arts Clairemont

Kickboxing Classes

The BXNG Club

Krav Maga Classes

Impact Krav Maga Self-Defense

Mixed Martial Arts Studio

Studio 540

Personal Trainer

Michelle Trapp, Fit Athletic

Pickleball Courts

San Diego Mission Bay Resort

Pilates Studio

Saltvault

Spin Studio

Activate House

Taekwondo Classes

American Kickboxing Academy San Diego South Bay

Yoga Studio

Yoga Box


San Diego Magazine's Best of 2025 Reader's Pick winner for Food & Drink Happy Medium bar
Photo Credit: Alessandra De Roe
Happy Medium

Food & Drink

Açai Bowl

Everbowl

Alt Drink, Alcoholic (Cider, Hard Kombucha, Canned Cocktails, Seltzer)

Juneshine Hard Kombucha

Artisanal Chocolate Shop

Iris Delights Chocolates

Bartender

McClain Campbell, Happy Medium

San Diego Magazine's Best San Diego Food & Drink 2025 featuring new restaurant Lilo in Carlsbad

Beer Retail Selection

Bottlecraft

Bloody Mary

Breakfast Republic

Bread

Izola Bakery

Brewery

Pure Project

Canned Cocktails

Cutwater Tasting Room & Kitchen

College Bar

Majorette

Craft Cocktails

Polite Provisions

Distillery

Cutwater Tasting Room & Kitchen

Dive Bar

Aero Club Bar

Farmers’ Market

Little Italy Mercato

Farmers’ Market Food Vendor

Flavors of East Africa

Fish Market

Point Loma Seafoods

Food Truck

Shawarma Guys

Frozen Drinks

Bali Hai Restaurant

Gourmet Grocery Store

Lazy Acres Natural Market

Happy Hour

Cowboy Star

Local IPA

North Park Beer Co. Hop-fu! West Coast IPA

Juice Bar

Señor Mangos

Kombucha

Juneshine Hard Kombucha

Local Agave Spirits (Tequila/Mezcal)

Tahona Bar

Local Beer

Pure Project

Local Gin

Botanica Art & Cocktails

Local Tequila

Casa Don Lorenzo

Local Vodka

619 Spirits

Local Whiskey

Fierce & Kind

Local Wine

Pali Wine Co.

Margarita

Cantina Mayahuel

Martini

Mabel’s Gone Fishing

Mocktails

Jeune et Jolie

Negroni

J & Tony’s Discount Cured Meats and Negroni Warehouse

New Bar

Roma Norte

New Brewery

Athletic Brewing Co.

Old Fashioned

Seven Grand San Diego

Pitmaster

Grand Ole BBQ y Asado

Produce Market

Jimbo’s

Romantic Bar

Raised By Wolves

Rooftop Bar

Seneca

Sommelier

Daniel Cools, Juniper & Ivy

Speakeasy

Raised By Wolves

Specialty Food Store

Cardiff Seaside Market

Sports Bar

Fairplay

Taproom/Tasting Room

Blind Lady Ale House

Tequila/Mezcal Bar

Cantina Mayahuel

Whiskey Bar

Seven Grand San Diego

Wine Store

Vino Carta

Winery

Oddish Wine


San Diego Magazine's Best of 2025 Reader's Pick winner for Health & Wellness Four Moons Spa
Photo Credit: Shawn Kallio
Four Moons Spa

Health & Wellness

Acupuncture

Concept Wellness

Aesthetician

Nalu Healing Arts

Chiropractor

Healcove Clinic Chiropractic and Wellness

Day Spa (Non-Resort or Hotel)

Four Moons Spa

Best of San Diego 2025 Health & Outdoors featuring an exercise class at FIT Athletic in the East Village, San Diego

Day Spa (Resort or Hotel)

Estancia La Jolla Hotel & Spa

Dental Office

Espire Dental La Jolla

Dermatologist

San Diego Family Dermatology

Doula

Joyful Roots

Fertility Center

Reproductive Partners Fertility Center of San Diego

Hospital

Sharp Memorial Hospital

Massage

Botticelli Bodyworks

Med Spa

Cultivé Medical Aesthetics

Nutritionist/Dietician

Tara Coleman

Orthodontist

Chula Vista Orthodontics

Pediatrician

Coast Pediatrics

Pharmacy

Remedy Holistic Pharmacy

Physical Therapist

Thrive Physical Therapy

Physical Therapy Practice

San Diego Sports Medicine & Family Health Center

Primary Care Doctor

Dr. Nicholas Dembitsky

Primary Care Medical Group

Sharp Rees-Stealy Medical Group

Psychiatry Practice

Dr. Ankur Bindal, KMG Psychiatry

Reiki

Nalu Healing Arts

Spa for Skin Care

Four Moons Spa

Mental Health Therapist

Hope for Healers

Weight-Loss Clinic

Saffron & Sage

Wellness Shop

Saffron & Sage

Wellness Studio

Pure Infrared Sauna Studio


San Diego Magazine's Best of 2025 Reader's Pick winner for Home & Garden, Blythe Interiors
Courtesy of Blythe Interiors

Home & Garden

Architect

Safdie Rabines Architects

Artificial Turf & Lawn

Greenway Landscape Design & Build

Building Contractor

Jackson Design & Remodeling

Carpet Cleaner

Tranquil Home

Doors & Windows

Window World of San Diego

Fabric Store

Rosie’s Calico Cupboard Quilt Shop

Flooring Store

Flooring San Diego

Furniture Store

Roam Homeware

Garden & Nursery Center

Walter Andersen Nursery

General Contractor

Pacific Blu Construction

Hardware Store

Ace Hardware Hillcrest

Heating, Ventilation & Air Conditioning

Baker Home Energy

Home Builder

Jackson Design & Remodeling

Home Cleaning Service

Cleanology Housekeeping Personnel Service

Home Remodeling

Kaminskiy Design & Remodeling

Housekeeping

Tranquil Home

Interior Designer

Blythe Interiors

Janitorial Service

Dapa Services Inc.

Kitchen & Bath Showroom

Boyar’s Kitchen Cabinets

Landscaper

Drab to Fab

Lighting Store

Fan Diego Ceiling Fans & Lighting

Lumber Supply

Pine Tree Lumber Co.

Mattress Store

Yawnder

Moving Company

Little Guy Big Truck

Neighborhood

Mission Hills

Painting Contractor

Brad Stoner Painting

Patio Furniture

D3 Home Modern Furniture

Pest Control

Talos Pest Control

Plumber

Bill Howe

Plumbing Supply Company

Standard Plumbing & Industrial Supply Co.

Property Management Company

SBI Realty & Property Management Inc.

Real Estate Agent

Sara Ghodsi

Real Estate Agent Team

Move Up San Diego, EXP Realty

Real Estate Brokerage Company

Compass

Roofing Company

Dana Logsdon Roofing & Solar

Solar Panel/Green Energy Provider

Baker Home Energy

Swimming Pool Service Company

Aloha Pool and Spa Service

Tile Store

Unique Stone Imports

Upholstery & Drapery

Lessler’s Draperies & Design Inc.


San Diego Magazine's Best of 2025 Reader's Pick winner for Kids, San Diego Zoo Safari Park
Courtesy of San Diego Zoo Wildlife Alliance

Kids

After-School Program

YMCA

Amusement Park

San Diego Zoo Safari Park

Art Classes for Kids

ArtReach San Diego

Children’s Bookstore

The Book Catapult

Children’s Party Venue

Children’s Museum of Discovery

Dance Classes for Kids

San Diego Junior Theatre

Day Camp

ArtReach San Diego

Daycare

Bee You Bee Happy

Family Attraction

San Diego Zoo

Family Beach

La Jolla Shores

Instrument Classes for Kids

Guitars in the Classroom

Martial Arts School for Kids

The Stronghold

Park/Playground

Civita Park

Photography Classes for Kids

Outside The Lens

Singing Classes for Kids

San Diego Children’s Choir

Sleepaway Camp

Roar & Snore at San Diego Zoo Safari Park

Swim School

My Baby Swims

Theater Classes for Kids

San Diego Junior Theatre

Toy Store

Gepetto’s Toys

Youth Sports

Plunge Elite at Plunge San Diego


San Diego Magazine's Best of 2025 Reader's Pick winner for People mural artist Sarah Stieber
Courtesy of 1805 Gallery
Sarah Stieber

People

Artist

Sarah Stieber

Artist: Jewelry

Crevette Design Studio

Artist: Muralist

Sarah Stieber

Artist: Painter

Stefanie Bales

San Diego Magazine's Best San Diego Arts & Culture 2025 featuring the new Botanical Building renovation at Balboa Park

Artist: Photographer

Angela Garzon

Athlete

Manny Machado

Cover Band (Tie)

Riptide

Cover Band (Tie)

Paging the 90s

Do-Gooder

Babs Fry

Entrepreneur

Billy Canu

Female Vocalist

Alicia Keys

Local Band

Switchfoot

Male Vocalist

Alex Bergan

Meteorologist

Jodi Kodesh

Musicians: Country

Sara Petite

Musicians: Jazz

Gilbert Castellanos

Musicians: Pop

Jason Mraz

Musicians: R&B

Sully & The Blue-Eyed Soul Band

Musicians: Rock/Metal

The Plagues

Musicians: Singer/Songwriter

Julie Rogelstad

News Anchor

Ashley Jacobs, Fox 5

Philanthropist

Ernest Rady

Radio DJ

Geena Aguilar, 93.3

Social Media Influencer

Erica Costello, @whatericacraves

Sports Anchor

Ben Higgins, ABC 10 News


San Diego Magazine's Best of 2025 Reader's Pick winner for Pets Frosted Faces Foundation
Courtesy of Frosted Faces Foundation

Pets

Animal Welfare Organization

Frosted Faces Foundation

Dog Park

Fiesta Island Dog Park

Dog Walker

Crown City Pet Sitter

Doggy Daycare

Club Pet at Helen Woodward Animal Center

Pet Boarding

Club Pet at Helen Woodward Animal Center

Pet Groomer

South Bark Dog Wash

Pet Rescue

The Animal Pad

Pet Store

Dexter’s Deli

Pet Trainer

San Diego Pet Training

Veterinarian

West Coast Animal Hospital


San Diego Magazine's Best of 2025 Reader's Pick winner for Professional Service SD Bytes
Courtesy of SD Bytes

Professional Services

Accounting Firm

Halbert & James Inc.

Auto Repair

John’s Automotive Care

Bank

US Bank

Bankruptcy Law

Robberson Schroedter LLP

Bicycle Repair

Adams Avenue Bicycles

Car Detailing

Pacific Coast Auto Detail Inc.

Car Wash

Soapy Joe’s Car Wash

Car/Limo Service

America’s Finest Transportation

Commercial Real Estate Company

Compass

Computer Repair

SD Bytes Computer Repair

Contractor

Del Mar Landscapes

Coworking Spaces

Moniker Commons

Dry Cleaning

VIP Cleaners & Laundry

Estate Planner

Lawyers in Blue Jeans Group

Family Law

Genesis Family Law APC

Financial Planner

Canter Wealth

Health Insurance

Sharp Health Plan

Health Insurance Agency

Hammett Health Insurance Services

Home Insurance Provider

Schaub Insurance Agency, Inc.

Home Loan Provider

Veterans United Home Loans

Law Firm

Jurewitz Law Group Injury & Accident Lawyers

Litigation Law

Jurewitz Law Group Injury & Accident Lawyers

Loan Provider

San Diego County Credit Union

Local Credit Union

San Diego County Credit Union

Personal Injury Law

Batta Fulkerson Law Group

Portrait Photographer

Danielle Miranda Photography

Professional Organizer

Silver Linings Transitions

Real Estate Law

Ashley Peterson Law

Retirement/Assisted Living Community

Casa De Las Campanas

RV Dealership

La Mesa RV

Tax Law

RJS Law

Tax Preparer

Halbert & James Inc.

Travel Agent

Mackenna Martinet, Fora Travel

Wealth Management

Canter Wealth


San Diego Magazine's Best of 2025 Reader's Pick winner for Shopping Pigment
Courtesy of Pigment

Shopping

Antiques/Vintage Store

Consignment Classics

Art Gallery

Stefanie Bales Fine Art

Bait & Tackle Shop

Squidco Fishing

Bookstore

Verbatim Books

Camera Store

George’s Camera

Cannabis Dispensary

March and Ash

Comic Book Store

Knowhere Games & Comics

Crafts/Hobby Store

Art Form

Eyeglass Store

North Park Optometry

Florist

Native Poppy

Home Decorating Store

Artelexia

Jewelry Store

Taylor Custom Rings

Kitchenware Store

Casa y Cocina

Mall

Westfield UTC

Musical Instrument Store

Alan’s Music Center, Inc.

Outdoor Apparel & Equipment Store

Iron Mountain Outfitters

Car Dealership

Pacific Honda San Diego

Plant Shop

Pigment

Record Store

Vinyl Junkies Record Shack

Shopping Center

One Paseo

Stationery & Paper Goods

Gold Leaf

Surf Shop

Mitch’s Surf Shop

Thrift Shop

Father Joe’s Villages

Vintage Clothing Store

Sea Hive Station

Women’s Boutique

Thread Spun


Consortium Holding's newly renovated Lafayette Hotel in North Park, San Diego featuring a pool, poolside cabanas, and lounge chairs
Photo Credit: Tomoko Matsubayashi
The Lafayette Hotel & Club

Travel & Entertainment

Airline

Alaska Airlines

Annual Event/Festival

Comic-Con

Bike Trail

Mission Bay Bike Loop

Boutique Hotel

The Lafayette Hotel & Club

Bowling Alley

East Village Tavern + Bowl

Casino

Sycuan Casino Resort

Casino Pool

Harrah’s Resort Southern California

Casino Restaurant

Hell’s Kitchen at Harrah’s Resort Southern California

Christmas Attraction

Balboa Park December Nights

Comedy Club

National Comedy Theatre

Concert Venue

The Rady Shell at Jacobs Park

Country Bar

Moonshine Flats

Evening News Broadcast

Fox 5

Event Space

San Diego Botanic Garden

Golf Course (Private)

The Country Club of Rancho Bernardo

Golf Course (Public)

Torrey Pines Golf Course

Halloween Attraction

The Haunted Trail, Balboa Park

Hiking Trail

Torrey Pines

Hotel

Hotel del Coronado

Jazz Club

Lou Lou’s Jungle Room

Karaoke Bar

The Lamplighter


San Diego Magazine's Best of 2025 Reader's Pick winner for Weddings Frost Me Cafe and Bakery
Photo Credit: Kristen Vincent
Frost Me Cafe & Bakery

Weddings

Bridal Dress Shop

The Dress Theory

Jeweler For Engagement/Wedding Rings

Lady Cromer Jewelry

Wedding Cakes

Frost Me Cafe & Bakery

Wedding Caterer

The Wild Thyme Company

Best San Diego wedding venues featuring Venue 808 in East Village

Wedding DJ

Aaron Zuniga

Wedding Florist

Native Poppy

Wedding Hair Stylist

Brooklyn Cardenas

Wedding Makeup Artist

Shelby Henry MUA

Wedding Planner

Reva Event

Wedding Rehearsal Dinner

Estancia La Jolla Hotel & Spa

Wedding Seamstress/Tailor

Olga’s Alterations

Wedding Stationery

Sunkissed Native

Wedding Tuxedos

Friar Tux

Wedding Venue

San Diego Botanic Garden

Wedding Videographer

Epoch Visuals

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Arts & Culture SEPTEMBER 14, 2026

What Will It Take to Make San Diego a Global Arts City?

Jonathon Glus on the Art + Design District, investing in the creative economy, keeping artists in the city, and what we can learn from places like London and Chicago

What Will It Take to Make San Diego a Global Arts City?
Photo Credit: Stacy Keck

Jonathon Glus is the Prebys Foundation senior fellow leading the development of the Art + Design District at the Downtown San Diego Partnership. He has been asked what an arts and design district is many times. In our conversation, I asked him instead to describe what it isn’t. His answer opened up a broader discussion about what San Diego has and hasn’t invested in, what it has the capacity to become, and what other cities have done that we haven’t. Glus speaks about global art fairs and architecture biennials in Chicago and long tables at dinner parties all with the same fluency. He also discusses who gets to live in the neighborhoods where creative work happens, and what it means when they can’t afford to stay.

Claire Johnson: You have been asked what an arts and design district is many times. Can you tell me what it isn’t?

Jonathon Glus: It is not a place designed intentionally and specifically for tourists. Of course there will be opportunities for tourists to come, but the district is really focused on creatives, on creative education, and on the creative workforce—as well as our major performing arts organizations. That is the emphasis.

What does the district need to do in the next five years for you to consider it a success?

[It needs to] develop greater connectivity between the anchor institutions—the symphony, Broadway San Diego, the opera, all the wonderful things happening in Balboa [Park]—and the creative workforce that will be living and working in that neighborhood 24/7.

What does San Diego not have that you wish it did?

We have not been intentionally investing in the contemporary art product that other major cities have been building. A contemporary art fair. A biennial that reflects the ethos of this region. Chicago developed an architecture biennial about eight years ago. London has a design biennial. Desert X, right here in Southern California, invests in and elevates contemporary artists inside a city. We have not really been playing in the global art market in a way that we have the capacity to.

What capacity do we have?

We have a wonderful foundation. Two theater companies that produce work that goes to Broadway more than many regional theaters in the country, major museums, artists teaching at UC San Diego and University of San Diego. What a city does when it wants to take itself to the next level is intentionally create the product. Miami went after the Art Basel fair; they did not passively receive it. You have to have the intention and the will, and you have to go after it. We haven’t done that in the way that other cities have.

Look at what we did with the tech sector; we’re now a major tech center. That was intentional. Leadership organized around it. We have to do the same thing around the arts. We have a lot of contemporary art collectors here. We have a lot of galleries. But the ecosystem of the business of contemporary art is not as organized or as visible as it should be.

Which city is your North Star?

It’s bits and pieces of different cities. Dubai has invested very quickly and very intentionally in contemporary art—art fairs, design fairs, higher education, artist residencies from all over the world. London has centered artists and creatives in the contemporary zeitgeist in a way that was not true 40 years ago. They built biennials. They ensured British artists had affordable housing and workspace. They made sure the media paid attention to what they were doing.

If you don’t have an artist at your dinner table, it’s not a dinner party. That sounds elitist, but it’s true. It shows the value that artists have in a community. Our relationship culturally with Tijuana is really significant here because artists in Baja seem to be at the table.

We’ve talked before about how food, fashion, design, and art aren’t siloed anymore.

They aren’t. When super creative people are in a community doing extraordinary work, that draws other super creative people doing extraordinary work. That’s why other arts and design districts around the world end up populated with some of the most interesting restaurants and young fashion designers. Creatives want to be around other creatives.

Which leads to the economic argument…

Our creative economy already employs about 170,000 people and generates more than $11 billion in economic activity. It’s large and robust. But we must center all of this in accessibility and affordability. Williamsburg used to be affordable. Artists can’t afford to live there anymore. Wicker Park and Bucktown in Chicago—artist central, now unaffordable. If we’re going to invest in this district, we have to be really intentional about housing and workspace, so creatives have a place in the future of this district.

I see all these new supper clubs and creative collectives popping up. What is the lesson there for San Diego in terms of the commercialization of cultural and creative groups?

I think the lesson is that nothing changes. What do people love? Long tables. Why? Because you’re with a lot of people—some you may have known your entire life, but most you don’t. And if it’s driven by a creative process, all the better. We know one of the best ways to do that is around food, but also music.

For the Art + Design District, part of why we’re leaning into the process is because, culturally, we’re bringing down the barriers between film, fashion, multimedia, tech, and architecture. It’s an experiential mashup in the best possible way.

And it’s not just about art and design, but community writ large. Creative expression is something we all desire. Whether it’s at a long table, at the opera, or in your studio, we gravitate toward creative expression as a way of building community and communicating with the people around us.

Is there a question I should have asked you but haven’t?

I hope you are writing about this in seven years when the district is fully mature. But this is just the beginning for all of this. I think that’s what’s most exciting to me. We don’t know what this is going to be like, but we know it’s going to be creatively centered, and that’s super exciting to me.

Arts & Culture SEPTEMBER 11, 2026

San Diego FC’s Vision Goes Beyond the Soccer Field

A conversation with Sebastián Morúa on art, community, and why the club’s future heroes should include the creatives helping build it

San Diego FC’s Vision Goes Beyond the Soccer Field
Photo Credit: Xavier Hernandez

Sebastián Morúa is the Senior Vice President of Brand & Innovation for San Diego FC. He oversees Playmakers, the program through which the club has, over the past three years, engaged with over 80 working artists—not as marketing partners, but as co-creative directors.

Morúa didn’t build Playmakers as a community-outreach program bolted onto a Major League Soccer franchise. He built it as the identity of the franchise. When we sat down, he talked about the World Cup, San Diego’s creative workforce, his challenge to other sports franchises in the city, and the mural of heroes he hopes people will see one day when they close their eyes and picture San Diego FC.

Claire Johnson: Why does an MLS team invest in arts and culture?

Sebastián Morúa: I want to answer that in two parts. Philosophically first—because I think what you’re really asking is why should any sports team do this when most don’t.

Sport is a platform for transformation. It has proven that over and over. We saw it this summer with countries participating in the World Cup for the first time and what that did in their home countries—the sense of self-identification, pride, possibility. That is the power of sport.

When you take a sports team that’s fueled by that principle and understands what it could mean for other stakeholders in a community, you start to think about what you can accomplish in collaboration with them. One of those stakeholders, very early on, was the creative community. If we were going to build a team that represents this place and its people, we needed to go to the source. Artists are uniquely positioned to translate the essence and the soul of a community. When you zoom out and look at the multitude of artists in a place, you start to see the fabric of that local culture. That’s where the sense of pride and possibility gets unlocked.

But you’re also San Diego FC specifically. That matters.

Our mission is to create opportunities for talent to flourish and make San Diego shine. That means the club is a platform. When we started doing the early research for the brand, we brought artists into our focus groups. The response was immediate. There was a clear need. In 2024, we ran the first full year of what became Playmakers, working with more than 20 artists to help us tell the story of how San Diego FC could weave 18 distinct communities together.

We’re in the business of developing communities through sport. We’re not in the business of fútbol to entertain communities. That is an outcome—but not the purpose.

When you started, were you thinking about the profitability of this type of program?

No. I wasn’t thinking about where this was going or how much it would cost. It instinctively felt aligned with our organizational purpose, and we made a decision to go for it. Now it’s become what it’s become.

What does Playmakers look like in 10 or 20 years?

If a fan closed their eyes 20 years from now and tried to paint a mural of the heroes that make up the club, they would see a big percentage of Playmakers artists on that mural. Ask any fan about the team they’ve supported for decades, and they’ll tell you about players, maybe a coach, maybe an owner. We’re expanding that. In our mural, there’ll be artists, entrepreneurs, community leaders, youth coaches. The community will be present.

Three to five years from now, Playmakers is an established community of creatives who have co-directed the identity of the club and the evolving identity of San Diego. If we keep the pace we’ve kept, we should have collaborated with 150 to 200 artists whose stories we’ve told and whose next steps we’ve helped support.

What would you tell another organization considering this kind of investment?

There’s a huge benefit for us as a club and as a brand. This is symbiotic. The artists have a need, we can support that need, and in return the community cares more about our club because of the investment we’re doing in the community. That’s what I would tell another organization.

What excites you most about how San Diego is changing?

San Diego is waking up to how much it has to offer the global conversation around culture. There’s a purity to life here—partly because of the weather, which allows us to spend so much time outside, in nature—and that exists alongside this incredible richness in food, music, art, and now sports.

I have a sense that San Diego is ready to unlock its full potential. You see it in the artists and creatives here. They’re ready. There’s very little hesitation. It’s more like: “Hell yeah, of course I want to do this. I know I’m talented. I’ve been waiting for something like this.”

That energy, combined with the unique lifestyle and character of this place, creates a really exciting sense of what San Diego can become in the years ahead.

Is there a question I should have asked you that I haven’t?

I would ask: What would you say to the other big players in San Diego who are—or could be—shaping the cultural fabric of our community? Do they understand the symbiotic benefit? Are they supporting it?

Because Playmakers, in the end, is a cultural compass. It’s making sure that San Diego still feels—and will always feel—represented in the creative process of building San Diego FC and what that means for San Diego.

The pitch is a canvas. Athletes are painting collectively during every game. There is a story in every game. That’s the link between sport and art. At the core, it’s the same creative process.

Arts & Culture Q&A
Arts & Culture SEPTEMBER 9, 2026

Fall Arts Preview 2026

Your checklist for the best stage performances, museum exhibits, and one-night-only cinematic events hitting San Diego this autumn

Fall Arts Preview 2026
Courtesy of the San Diego Opera | Photo Credit: Karli Cadel

Fall Arts Preview presented by SDFC Playmakers

September

Cecil Beaton’s Fashionable World

Museum of Photographic Arts at the San Diego Museum of Art

Now through Jan. 10, 2027

Sift through over 200 photographs, sketches, letters, and costumes from “The King of Vogue,” who photographed World War II, modernized royal portraits, and created the aesthetic for 1920s socialites in London.

Washed Ashore: Art to Save the Sea

Natural History Museum

Now through Feb. 28, 2027

Walk through an 18-foot whale ribcage (and a couple dozen other marine-creature sculptures) made entirely of plastic bottles, flip-flops, lighters, rope, and other plastic detritus found on the beach in the Nat’s 3,000-square-foot second-floor gallery.

Forging a Legacy: 15 Years of Landmark Acquisitions

San Diego Museum of Art

Now through May 31, 2027

Part of SDMA’s centennial, “Forging a Legacy,” highlights artists from the past (Picasso, Monet) and modern day (Hugo Crosthwaite) who contributed to the museum’s collection.

ZWO Astronomy Photographer of the Year

Fleet Science Center

Now through 2027

See the stars (without the smog) at their best from the winners of the world’s largest astrophotography competition—all in the Fleet Science Center’s new basement gallery, specifically dimmed to let the cosmos shine.

Begin Again

The Old Globe

Sept. 6–Oct. 11

From the 2013 silver screen to this year’s The Old Globe stage, you can “Begin Again” (again) with a world-premiere musical adaptation featuring new songs—courtesy of Train—and a story overflowing with hope.

Dear Evan Hansen

Cygnet Theatre

Sept. 9–Oct. 4

“On the outside, always looking in…” marks the emotional crux of the Tony-, Grammy-, and Emmy-award winning musical coming to the Cygnet Theatre.

Kumeyaay Comics by the Kumeyaay Visual Storytelling Project

Museum of Us

Opening Sept. 12

Learn the history of the Kumeyaay Nation from the perspective of the members themselves in an immersive exhibit inspired by graphic novels “Our Past, Present, and Future,” and “Beyond Gaming.”

Good Night, Oscar

North Coast Repertory Theatre

Sept. 16–Oct. 11

During Oscar Levant’s appearances on “The Jack Paar Show,” he explained his reality with mental illness—the institutionalizations, electroshock therapies, nothing was too taboo for him. “Good Night, Oscar” takes us backstage in the raw moments before his 1958 television appearance.

Visiones Nocturnas: Queer Nightlife in Contemporary Art

Museum of Contemporary Art San Diego

Sept. 19–Jan. 10, 2027

A disco ball isn’t just a disco ball. It’s a symbol of where queer communities can finally exhale and be their fullest selves. “Visiones Nocturnas” uses paintings, sculptures, textiles, performances, photos, and videos from Latin American artists to explore what’s at stake when nightclub lights shut off.

Silent Movie Mondays

Balboa Theatre

Sept. 21, Oct. 26, Dec. 7

Guest organists from across the country will come to the Balboa Theatre to accompany a new silent film for each performance. This year closes out with The Headless Horseman (1922), Dr. Jekyll & Mr. Hyde (1920), and a holiday triple feature of Laurel and Hardy films.

Oh, Mary!

Civic Theatre

Sept. 29–Oct. 4

“What if Abe’s assassination wasn’t such a bad thing for Mary Todd Lincoln?” was the question that inspired Cole Escola’s play “Oh, Mary!” In the production, Mary Todd desperately tries to return to the cabaret stage, but her husband (President Lincoln in the midst of the Civil War) keeps getting in the way.

Photo Credit: Anja Koehler

October

Payare Leads Strauss’ A Hero’s Life

Jacobs Music Center

Oct. 3–4

Conductor Rafael Payare opens the San Diego Symphony’s 2026-2027 season with a three-part concert featuring composers Sofia Gubaidulina, Wolfgang Amadeus Mozart, and Richard Strauss.

Emily–No Prisoner Be

Baker-Baum Concert Hall

Oct. 8

Two dozen of Emily Dickinson’s poems are turned into songs—composed by Pulitzer Prize winner Kevin Puts and performed by Grammy-winning mezzo-soprano Joyce DiDonato—for a one-night-only exploration of love, loss, loneliness, and mortality.

Ripcord

The Roustabouts Theatre Co.

Oct. 8–Nov. 1

Roommate beef has no age limit. The latest play from Pulitzer Prize winner David Lindsay-Abaire turns that experience into a comedy through retirement home roommates Marilyn and Abby and the bet between them to see who will break first and move out.

Des Canyons aux Étoiles

La Casa del Zorro

Oct. 12

Composer Olivier Messiaen has chromesthia, so for him, sound evokes a visual connotation. His work “Des Canyons aux Étoiles” brings desert rock and the night sky to mind. See what he means from La Casa del Zorro in the Anza-Borrego Desert, in this performance immersed within nature.

San Diego International Film Festival

Locations Vary

Oct. 13–18

San Diego International Film Festival salutes the silver screen for a 25th time, now with a sixth day adding extra time for parties, screenings, and movie-star tributes.

Rigoletto

Civic Theatre

Oct. 23–25

Considered one of the masterpieces from opera great Giuseppe Verdi, San Diego Opera’s “Rigoletto” sees what happens when the prurient Duke of Mantua and his sharp-tongued court jester become entangled in a fatal curse.

Grim

La Jolla Playhouse

Oct. 27–Nov. 29

When the Grim Reaper’s job becomes too…grim…and he retires after 300,000 years, his daughter picks up the family business. But when she falls for a human and finds beauty in the souls she’s meant to reap, she questions her purpose.

Photo Credit: Ron Kerner

November

Skate Craft

Mingei International Museum

Nov. 21–May 9, 2027

San Diego is nothing without skate culture. Mingei’s “Skate Craft” portrays skateboarding as “living folk art” via its DIY roots (skateboards built in garages) and shows how that ethos shapes the future.

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Studio S MAY 5, 2026

Artistry, Aesthetics, and Inclusive Luxury

KQ Aesthetic Society goes beyond cosmetic to provide comprehensive care and transformative results

Artistry, Aesthetics, and Inclusive Luxury

Kelly H. Harfouche, founder of KQ Aesthetic Society, knows firsthand that cosmetic treatments like fillers, neurotoxins, and microneedling, can not only enhance a person’s appearance and restore confidence, they have the power to truly change a person’s life. An expert injector has the ability to tailor treatments to each individual patient’s anatomy and goals for personalized results. Harfouche, a board-certified nurse practitioner, has spent nearly a decade perfecting her craft as an aesthetic injector and integrating her multifaceted artistic skills with precision patient care. Her commitment to continual education and training, plus a passion for helping people look—and feel—their best, set KQ Aesthetic Society apart in a sea of local medspas. 

For many people considering nonsurgical treatments, the intent is to look refreshed and refined. KQ Aesthetic Society’s philosophy eschews a cookie cutter approach that bases treatments around units, instead working to understand each person’s unique goals, then curating a treatment plan to fit that vision. Harfouche focuses on “inclusive luxury,” the belief that everyone deserves access to aesthetic treatments, respective of budget restrictions. She develops long-standing trusted relationships with her patients, and works with each one to achieve their aesthetic objectives and address the underlying causes of their concerns. 

“For me, forming an honest and open relationship with every patient who walks through the door is essential. This means understanding them on a deeper level and meeting them where they are to define and achieve their individual goals,” she says. 

Drawing on her artistic background, which inspired her transition into medical aesthetics, Harfouche sees each client as a “unique canvas.” Rather than relying on standardized procedures, the practitioner’s distinctive approach combines her profound understanding of the physiological and anatomical changes associated with aging with an unwavering commitment to ongoing education about the newest products and their mechanisms of action. Her goal is to make each patient feel beautiful in their own skin and to embrace their individuality. 

She has also pioneered a way to combine her talent for aesthetic artistry with her philanthropic nature. Harfouche is one of only a handful of providers using dermal fillers to treat patients with lip asymmetry and scarring resulting from cleft lip surgery. Patients travel from around the country for this transformative treatment, noting increased confidence and a restored identity. She hopes to eventually launch a training program to help fill the void in this space.  

“My passion has always been connecting with people and giving back in any capacity that I can,” she says. In the rapidly advancing landscape of aesthetic medicine, you can place your confidence in Harfouche and KQ Aesthetic Society to deliver exceptional care. To learn more or book a consultation, please visit kqaestheticsociety.com.

Arts & Culture SEPTEMBER 4, 2026

What’s Next for Arts and Culture in San Diego?

Artists and advocates are building a more sustainable creative future through public funding, political organization, and cross-border collaboration

What’s Next for Arts and Culture in San Diego?
Photo Credit: Katie Gardner & Matt Furman

This is part of a three-part series. This is Act III. See Act I and Act II here.

The Future

We’ve been here before.

In 2012, city funding for the arts and culture in San Diego had eroded. As a corrective, the city council unanimously approved “Penny for the Arts”—a promise to dedicate roughly one penny of every dollar spent on hotel rooms (the Transient Occupancy Tax, or TOT).

The logic was fair and sound: Cultural institutions and events help attract visitors. Those visitors pay hotel taxes. So, the people agreed, some of that hotel-tax revenue should go back into maintaining the cultural ecosystem that helps bring those visitors and that money.

Projected as a five-year plan, the measure was supposed to increase funding to $17.9 million by 2017.

It never did. The penny was never guaranteed, so each year the city used part of it for other priorities. By 2023, the money going to arts and culture was up to about a half a penny. Even as TOT revenue has gone up significantly.

In 2019, TOT revenue was $245 million.

In 2025: $325 million.

One fix would be to guarantee the penny. Not simple, given San Diego’s financial woes. But the alternative—eroding the culture that makes San Diego San Diego, give it its identity—also doesn’t feel wise. Plus, even a locked percentage still rises and falls with tourism, which is why culture advocates want a guaranteed floor on top of it.

Another solution would be to give the arts commission actual authority.

“It’s an advisory body,” says arts commissioner Kamaal Martin. “You’d be hard-pressed to find anybody who takes our advice.”

Photo Credit: Katie Gardner & Matt Furman

He described the commissioners debating real, consequential questions this year, like whether and how to divide the cuts between funding pools. But those conversations “don’t connect to whoever’s actually deciding,” Martin says. “We haven’t been entrusted with decision-making about relevant things nearly enough.”

Christine Martinez is building political infrastructure through her organization Arts+Culture:San Diego—which is starting a 501(c)(4) lobbying structure not unlike police and fire unions. Martinez is also keeping her community actively engaged. “We won’t be caught off guard next year like we were this year,” she tells me.

Then there’s the evergreen issue of affordability and accessibility. Kiplinger’s most recent report ranks San Diego as the 11th most expensive city in the US, based on cost of living. The average home value is $980,700 (the US median is $540,000), but San Diego’s median household income is only one-third greater than the national level. Rent is also 66 percent higher than the national average ($2,716 vs. $1,636).

This is why San Diego has long suffered from the creative brain drain—creatives leaving for more affordable cities. “Artists are free to live wherever they want, and they will go where the rent is affordable,” says Jennifer de Poyen of Space 4 Art. “When they leave, they take their gifts with them, and their contributions, and their economic impact.”

One saving grace is the presence of Tijuana, where the cost of living is about 60 percent lower than San Diego, per Numbeo. Tijuana has long functioned as an affordable neighborhood for many in San Diego’s creative culture. It’s part of the reason why the binational identity is such a constant in our galleries, music, theater, murals, and culture. While that cross-border blood flow is one of San Diego’s most compelling attributes, few artists living that life would call it convenient or easy. A city is at a disadvantage when its culture creators have to cross a border to go home at night, and cross again the next morning to work.

In May, San Diego County Board of Supervisors approved a $2.75 million arts initiative of its own. It includes an Artist Space Grant Program aimed directly at the affordability crisis, as well as an artist-in-residence program, a dedicated Binational Creative Economy Investment, and a one-time investment in the Black Arts and Culture District in Encanto.

Bob Lehman of San Diego Art Matters has been doing county-level, binational organizing for years; in 2023, he helped get the county’s arts commission reestablished after 30 years of defunctness. That’s important because it gives arts and culture an official seat in county government, advising the County Board of Supervisors on arts and culture policy. He also brought in consultant Laura Zucker, who ran LA County’s arts program for three decades, to build a real regional plan.

“I really believe we’ll have something set up here that other communities come and look at,” he told me. “A national template other cities come to learn from.”

When asked who decides which artists will get the new grant money, county arts commissioner and executive director of the Chicano Park Museum and Cultural Center Monica Delgadillo Hernandez doesn’t hedge.

“That’s part of the infrastructure we’re going to be building,” she says. “What should a panel of reviewers look like? Should it be the commissioners? Should it be other folks? A supervisor?” She was just as candid that the commission itself doesn’t reflect San Diego’s population—Chicano communities are roughly a third of the city, she tells me, “and that’s not represented at the table yet.”

Photo Credit: Katie Gardner & Matt Furman

What Other Cities Prove Is Possible

The great news is that none of these solutions have to be invented from scratch. Numerous cities serve as examples of what’s possible—if we have the will.

Jonathon Glus—Prebys Foundation Senior Fellow for Art & Design, the Executive Director of the Art + Design District, and board president for California for the Arts—worked in Houston before coming to San Diego. The Texas city dedicates 74.5 percent of its hotel tax to arts grants by formula, and that support is guaranteed. Washington, DC locked in dedicated arts funding in 2019. Salt Lake City, my hometown, has run a voter-approved arts tax for almost 30 years, most recently reauthorized through 2034. And just this summer, New York City pushed cultural funding to a record $323.8 million, even incorporating an emergency fund.

Denver’s model is interesting because instead of a city-dependent funding model, theirs is a 0.1 percent regional sales tax. In place since 1988 and renewed by voters three times, their Scientific & Cultural Facilities District has distributed between $54 million and $85 million to arts, culture, and scientific orgs—each of the last 12 years.

This is part of a three-part series. This is Act III. See Act I and Act II here.

None of these cities got there by accident. They decided, on purpose, that arts and culture were worth protecting from politics—and, in some cases, worth building an entire identity around.

“That’s how Miami has flipped the switch,” says Glus. “People go to Miami for culture as much as they do the beach.”

San Diego has spent decades selling itself backward: Beach and weather first, culture as an afterthought you might stumble into. Glus would love to see the strategy flipped: Visitors should come for the art, “and then, by the way, you’re on the beach.”

Photo Credit: Katie Gardner & Matt Furman

So What Happens From Here?

“I do think it was a wake-up call for the community,” de Poyen says of the budget fight. “People understand that our funding is vulnerable. It was a lesson in how much power people have when they coalesce. But wow, is it painful.”

Glus says he’s genuinely optimistic. “The players have all changed seats, but the work is moving forward.”

“I believe optimism is a moral duty,” says Martin, who’s both power-fist and polite.

In eight months, there will be another budget fight. Everyone I talked to expects it will be worse. But something happened this spring that can’t be undone.

“I hope this rupture has brought us together in a moment of self-realization,” says Leticia Gomez Franco of the Balboa Art Conservation Center. “I hope we stop being so transactional; we begin to see ourselves and each other as partners in this work.”

That’s the whole ask, really. And it’s on all of us.

This is part of a three-part series. This is Act III. See Act I and Act II here.

A

About Aaryn Belfer

Aaryn Belfer is a writer and editor specializing in nonfiction across art, architecture, and culture. Once upon a time, she wrote a provocative column for San Diego CityBeat (RIP). She was a runner up in the 2025 Matchbook Stories contest at the San Diego Central Library and is irrationally happy about it. Currently in her Soft Girl Era, Aaryn has expensive taste in (mostly flat) shoes and will choose a great art exhibit or live jazz concert over almost anything else. Except, possibly, Javier Bardem.

Art Arts & Culture
Arts & Culture SEPTEMBER 4, 2026

How San Diego Became a City of Art and Culture

The history, communities, and creative movements behind a cultural scene that extends far beyond the city’s postcard image

How San Diego Became a City of Art and Culture
Photo Credit: Katie Gardner & Matt Furman

This is part of a three-part series. This is Act II. See Act I and Act III here.

Without concrete, wildflowers are just weeds. Any honest history of San Diego art and culture is tension and its reckonings. It begins before the name existed, with the Kumeyaay. It must pass through the Panama-California Exposition, one hell of a county fair that conjured Balboa Park as our grand cultural stage. It pays tribute to the lights of La Jolla, where the donor pool helped realize unrealizable things. It should mention names like Marston, Scripps, Ochoa, DeWitt, Lopez, Klauber, Baldessari, Torres… so many.

In short spaces like this, long histories like that become roll calls. So this is more of a walk through pressure points, notes on recurring forces and regional oddities.

Border life is key to understanding the here of here. Art without dialogue is just decoration. At its best, that dialogue should be a tad muddy, emotionally gassed. In other words, it should be in need of art—to widen perspective, parse meaning, see the unseen.

San Diego’s central dialogue—the magic and the stressor—is being flatmates with Mexico’s second-largest city by population. That makes San Diego a swing-gate of shared and vastly different perspectives, both its own place and something larger. And in no other major city in the US do the fresh flow of ideas from two countries—different governments, laws, mores, expressions, arts, cultures, traditions, economies, loves, and resentments—mingle at such a constant daily rate (due respect to El Paso).

That binational steam created Chicano Park, one of the most uniquely San Diegan contributions to national and international culture. When construction of the I-5 and Coronado Bridge divided Logan Heights, neighbors protested by transmuting prejudicial concrete into redwoods of Chicano art. Turning a civic wound into a beautiful and enduring landmark that expressed and preserved a core identity—like East Side Gallery in Berlin or Constitution Hill in Johannesburg—is damn near the core of what art is supposed to do.

Like any city, the underground-overground friction is crucial in San Diego. Our culture is headlined by institutions that lift creative work onto national and international stages: MCASD, The Nat, SDMA, Centro Cultural de la Raza, the Symphony, WorldBeat Center, The Old Globe, La Jolla Playhouse, Mingei, Museum of Us, Stuart Collection, Timken, ICA, Comic-Con, etc. The next mutations grow in the seams: street murals, music dives, tattoo shops, wheatpasted walls, graffiti, lowriders, surf and skate art (though in San Diego, this is mainstream), pop-up shows, backyard shows, beach raves, any place with room for people and a loose relationship with regulations.

Photo Credit: Katie Gardner & Matt Furman

Both art and culture get their power from power. They’re fundamentally a conversation with and retort against dominant structures. San Diego’s most pervasive structure is arguably the most rigid form: the military. Its presence is heavy in the southern tip (Border Patrol), the middle (Navy and MCAS Miramar), and northern edge (Camp Pendleton). The military is San Diego’s largest employer, by a long shot.

Within this plus-sized environment of order and hierarchy, it’s understandable that Shepard Fairey’s “OBEY” posters in the late ’90s struck such a potent chord. The most compelling punk rock is often outside a strong governor’s window. (The “OBEY” series featured an ominous, propaganda-style André the Giant wheatpasted on random ugly surfaces across San Diego—launching Fairey’s style that he eventually used for Obama’s “HOPE” poster.)

Armed forces are often viewed as the absence of creative culture—understandably so, since rogue individual expression feels like a pretty sure way to sink a war effort.

But in San Diego, the Navy’s unsuspecting role as art creator—directly or indirectly—is hard to ignore. Tattoos are a dawn-of-time practice of many early cultures, including the Kumeyaay. But Polynesia was a core realm. Sailors were exposed to it on deployment in the Pacific Rim, inking their arms with the names of loved ones and unit insignia. Back in San Diego, they’d flaunt those tats in the beaches and bars of Mission Beach or PB (Marines did the same in Oceanside.) Enlistees were the muscular flesh galleries that helped turn skin art into one of the city’s most widespread modern art forms.

During WWII, the military also trained huge legions of San Diego laborers how to build war machines. Those mechanics, engineers, machinists, welders, painters, and metal fabricators used those skills for creative good in their neighborhoods—especially in custom car culture, which took off in the post-war ’50s and ’60s. Mexican-American vets helped develop the lowrider scene, a deeply rooted part of San Diego creative expression. Galleries on slow-moving wheels.

Tourism is the other mainstream force ripe for creating against. It is both critical to San Diego’s economy, and one of the greatest barriers to deeper, more nuanced expressions of what and who San Diego is. The industry of selling our city to passers-through creates a gigantic tarp of cultural tropes. It reinforces the most obvious charms—cute zoo animal takes in an epic sunset with a giant margarita—and doesn’t yield much airspace to the thrilling micro-cultures that live and breathe where locals live and breathe. Nothing against watercolors of dolphins, but much against the hegemony of watercolors of dolphins.

Maybe because of these dominant forces, San Diegans especially tend to force underground and institutional art into a needless cage match. It’s human instinct to champion the underdog as more worthy, but that has always felt like a form of articide.

Photo Credit: Katie Gardner & Matt Furman

It’s like saying the only good food is made by gritty upstarts who crafted their own whisks from discarded shopping carts. Most of those plucky whisk-makers would love to eventually be paid properly, would love a stage, a grant, a building, a donor, a lighting rig, health insurance, maybe even one chair that doesn’t threaten the spine.

That’s what the major institutions do. Both stages—the duct-taped and the donored—serve vital roles and deserve commensurate support if we care about the entire lifespan of creative expression and not just its first exciting steps. Championing the starving artist exclusively just secures an enduring poverty for the creative class at large.

I’ve often theorized it’s harder to create great art and culture in cities like San Diego, where the climate is supernaturally pleasant. In colder/hotter/rainier/less beautiful cities, people are forced indoors to fabricate their own beauty (the grunge music of Seattle, the obscene creative output of Reykjavík). San Diego’s eternally mild sunshine tends to make the human body our art medium of choice. But scratch the surface of that surf poster (and I’ve only scratched a miniscule percent here), and this city’s far from the cultural shallows it gets accused of being.

Addendum: A Personal Agenda. In scouting the route of art and culture across San Diego county through history, two areas come up again and again: La Jolla and Barrio Logan. So I propose a collaboration between two icons of artful concrete—Chicano Park and Salk Institute (one of the world’s great examples of brutalism architecture). Let Barrio Logan’s muralists go nuts on that coastal science fortress, unite the realms for a moment in time.

This is part of a three-part series. This is Act II. See Act I and Act III here.

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

Partner Content MARCH 26, 2026

Design Leaders & Innovative Interiors: AVRP Studios

A look at San Diego's top designers creating unique environments that combine creativity and function

Design Leaders & Innovative Interiors: AVRP Studios


AVRP Studios’ tradition for Design Excellence and Innovation began in 1976 with Doug Austin, FAIA, in Solana Beach, California. The firm has since grown to complete major projects throughout the United States and Canada. We think of ourselves as a family and we care deeply about people. We want to inspire, help make their lives richer and more complete through our efforts. We believe that architecture is one of the most important art forms because of the impact it can have on the lives of those it touches. We’re delighted to have been recognized with over 150 awards for design excellence.

703 16th Street, Suite 200, San Diego, California 92101  |  619-704-2700  |  avrpstudios.com

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