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We asked 16 locals—from students to nurses, hoteliers and store owners—how they're working through the pandemic and helping others
Gigi Farrell
As told to Erin Meanley Glenny
I manage San Diego Blood Bank’s main donor center near downtown and the one in El Cajon. I’ve been with the organization for 20 years and thought I had seen it all until COVID-19.
We supply blood to nearly 50 hospitals in the region; including some hospitals in Orange and Los Angeles counties such as City of Hope.
We usually have a general sense of what each hospital will use each week. We have real-time eyes on hospital supply and can see when there is a major drop, perhaps due to an emergency. This is why it is so important to have a 5-to-7-day supply on hand. At times during the pandemic, we’ve had less than a half-day supply of several blood types for several days in a row.
Each month, we typically collect about 2,800 pints of blood at our six centers and more than 5,000 pints from our bloodmobiles. So more than 60 percent of the local blood supply is collected on our bloodmobiles. We normally have six to 10 of them out in the community on any given day.
Around mid-March, our bloodmobile drives began to cancel due to schools closing and companies switching to remote work. We didn’t have enough blood on the shelves, and it was scary. We immediately jumped into sending out the plea—everyone was tweeting. We asked younger donors to step up to allow older donors to stay safe at home. The community answered our call, like they always do.
People were waiting two hours. It got very overwhelming. There was a point when we had an eight-day supply—that was unheard of.
Over my 20 years working at the blood bank, I have found that tragedies bring donors in—I was at SDBB in the days after 9/11. We had donors in lines around the building, waiting hours to donate. I believe people need to be with the community so we can mourn together and support one another. Coronavirus is slightly different, in the sense that there’s so much fear of the unknown out there.
Because a lot of our donors are baby boomers, we really need to bring the younger generation in, the millennials, Generation X. We got a lot of new donors, first-timers coming in, but we need them to come back. It’s not a one-time thing. The blood is only good for 42 days, and it is usually out the door within a few days. The platelets, in the blood plasma, have to be used within five days.
We need more COVID-19 convalescent plasma (CCP), which we collect from donors who have recovered from the illness. One CCP donation can help as many as three or four patients still fighting COVID-19. The demand for convalescent plasma in June was double that of May, and as of July we are starting to see even higher demand—we need more recovered patients to sign up.
Many hospitals have told us that our ability to stand up our CCP program so quickly was almost unheard of.
On a personal note, I reached my 15-gallon milestone recently, and donated in honor of my Uncle Rudy, a regular blood donor who was admitted to the hospital in April for a critical case of pancreatitis. Rudy received eight pints of blood over the course of five surgeries. These units saved his life, and it really hit home for me and reminded me of my purpose.
Dr. Wilma Wooten
San Diego County Public Health Officer
That we all have the power for personal and collective action—and we should use it. The pandemic is not over by any stretch. The virus is still here, and it’s likely to be with us for a while longer. We can’t be complacent and go back to living our pre-COVID lives. We all play a role. The health, and in some cases, life of someone’s child, parent, grandparent, or loved one is at stake. Wearing a face covering, maintaining physical distance from those not in your household, washing your hands frequently, and avoiding gatherings are small steps that can have a big collective impact.
Personally, a challenge I share with public health officials worldwide is not internalizing attacks on my character. I fully understand and appreciate that this is an inordinately stressful time and sympathize with the frustration, hardship, and other complicated feelings around this pandemic’s impact on our lives. Every once in a while, an attack is so personal and so off-base that it can feel unfair, but I take a breath and remind myself that this person is likely struggling and all my actions need to be focused on helping everyone cope with today and prepare for tomorrow.
Elvin Lai
Fourth-generation hotelier, Ocean Park Inn
We closed the hotel for two months. Since we were already in renovation mode before COVID-19, we took the opportunity to move some projects up on the schedule for completion. Adapting to COVID-19 protocols for our guests wasn’t much of a leap. We faced the hepatitis A outbreak just prior and the industry—and we, as independent operators—mobilized to keep our staff and guests safe at that time. That being said, COVID-19 is very different.
Being a small hotel was much more beneficial. We have been able to be more nimble and ready to move fast on the implementation of protocols. But it has been more challenging to source the right materials due to the lack of purchasing power and the lack of a purchasing entity doing it for us. In the end, we found ways to buy directly from out of the country or leaned in hard on our relationships to make plans come through.
Liberty Zabala
Reporter, Fox 5
We’ve had to adapt to this like everyone else, by taking advantage of technology (conducting virtual interviews) and modifying our equipment (using longer stick mics) to maintain six feet of physical distance. We wear masks, disinfect constantly, and have limited the number of people inside the newsroom to a skeleton crew.
Steven Dinkin
President, National Conflict Resolution Center
The underlying concepts between one-on-one conflict resolution and peaceful large group protesting are essentially the same. Will yelling and screaming or violently protesting help an individual or group be heard, or is it just noise and a distraction? Perhaps a more thoughtful, strategic approach might actually get you closer to the finish line.
Shannon Cotton
As told to Marie Tutko
I work at A COVID-designated ICU. When COVID-19 first came to the US—to San Diego specifically—it was people disembarking from flights at the air bases, and they would send them to the hospital. There were military guards and extreme precautions. Now, we still have patients in the ICU, but it’s much thicker than in the beginning. We’re getting patients from all over Southern California. It’s really busy—the patients are extremely sick and require a lot of nursing care. Nurses continue to show up to work every day, for their patients and community, but we have to stay healthy to take care of people.
It’s really hard to see patients through the glass door. Because of the isolation, we have to keep the door shut and watch them. Maybe they’re confused, or are trying to take out their breathing tube, and you have to make that choice: Do I go in without it, stop the patient from doing this, and risk my own health? Or do I put on my PPE* as quickly as I can and pray that I get there in time? It’s a hard choice that we make every day.
Nurses in my ICU were the first ones who asked for, and practiced, universal masking. We wanted to wear surgical masks through the nurses’ station and every single patient room, whether or not they had tested positive. Nurses really led the fight on this. We continued to do it, despite threats of discipline and even discharge from administration. And now we have a universal masking policy.
We are mostly getting patients from Imperial County, where the positive testing rate—last time I checked—was 23 percent. Some of the sickest patients go to UCSD La Jolla to our COVID ICU, where they get ECMO treatment—extracorporeal membrane oxygenation—in which they move the blood out of your body, reoxygenate it, and send it back into your body through a large catheter. The patient is still intubated with a breathing tube, and ventilated.
I was at work on Monday, and the ICU was nearly at capacity when I left that night. It feels—just the heightened level of adrenaline you walk into the unit with—it feels like everyone is sick and needs you. I assume the hospital is not at capacity since we’re still doing elective procedures and surgeries, but as a front-line worker I rely on hospital administrators to monitor that situation and let us know what’s going on with transparent communication to all staff from their bird’s-eye view. Because to me, it feels like we’re on the verge of a surge, and that we need to start preparing our second ICU to take positive COVID-19 patients. The feeling in the unit is that it could come at any minute.
We worry about our patients when we go home. I’m still thinking about the patient I took care of in that room—did they make it through the night? There is that heightened sense of anxiety, at all times. The nursing staff used to be able to have lunch together at a break, talk about our lives, our kids… now it’s a social-distance-mandated break, and you don’t even have that connection with your coworkers. A lot of front-line staff are going through this emotional toll: I want to show up for my patients every day, and I do. But at what point do I have to take a step back and say, “I need a break for my own family or my own mental health”? It can be exhausting. But we show up every day, and/ we just go.
What’s difficult with really sick patients diagnosed with COVID-19 is that our visitor policy is severely restricted, and there’s very few exceptions. I had a Zoom meeting with one of my really sick patients and four of his family members; it’s hard, because they can’t touch him. They can see him, but it’s not the same as being there and being able to hold their hand. The nurse really does become the emotional support for the patient, and the patient’s only contact at the bedside. In my head, I understand and support the restricted visitor policy. But in my heart, I feel that someone has to be there to help you know that we’re watching you, that we love you. That you’re not just a number. We all try to provide that support to our patients, now more than ever.
We all remember the patients who died from COVID-19. Their families are so grateful for the care. It’s heartbreaking, but we know we did our best, and we fought for their lives as hard as we could. We know who they were. We know their names.
One patient who really sticks in my heart was on the step-down unit. He was requiring more and more oxygen. The nurse on his unit was really concerned, and the doctors brought him to the ICU. When he arrived, the doctors and I had a serious conversation with him: “Your numbers aren’t good and you’re breathing really fast. We have to put in a breathing tube.”
He said, “I have to call my mom.”
My colleague got on his phone and FaceTimed his mother and sister so he was able to tell them, “I’m sick and I’m in the hospital. I probably won’t be able to talk to you for a while, but I’m going to get through this.”
It was amazing to give him that chance to talk to his family, because you don’t know if you’re going to come out on the other side alive or dead. It’s so unpredictable. Within 30 minutes of him transferring to the ICU and making this phone call, we had him on a ventilator—but he eventually recovered, and was discharged home. He holds a special place in my heart.
It’s great to see someone move out of the ICU. In my unit, we clap and cheer when someone recovers and is wheeled out to the step-down unit. A special chime is played when a COVID patient moves out of the ICU or is discharged from the hospital. Everyone knows something good is happening, because usually those overhead announcements are emergencies. But these special chimes—you look up and you wonder if that’s someone you know. It feels like a victory.
*Our PPE is an N95 respirator, a gown, gloves, and a face shield. The hospital doesn’t require shoe coverings or hair coverings, but most of the nurses on my unit use them, simply because this is a novel virus. We just want total protection.
Nancy Maldonado
CEO, Chicano Federation
We don’t have to look further than the COVID-19 infection rate among San Diego Latinos to know this pandemic has exposed and exacerbated inequities that have existed for far too long. Our community’s greatest challenge right now is ensuring that we answer this call to action so that someday, we may be able to look back and see how this terrible moment in time pushed us to finally address structural inequities that make some communities more susceptible to poverty, disease, and death than others. My biggest fear is that we return to “normal” and miss our opportunity to interrupt the status quo and evolve in ways that can lead to a more equitable future.
Sumit Chanda PhD
As told to Josh Baxt
For a virologist, when a new influenza or coronavirus comes on the scene, it’s just bad news. In contrast to something like Ebola, where you need close contact with bodily fluids, or Zika, where you need a mosquito to transmit it, these respiratory viruses just need one infected person on an airplane.
We knew from experience that coronaviruses could be dangerous: SARS in 2003, MERS in 2012. But no one had ever worked on this coronavirus—SARS-CoV-2—before, because it didn’t exist; we had to figure out how to grow it, how to manipulate it.
These are skillsets that scientists acquire over years. Because we already had those skills, we went from discovering the virus in January to having a screen done by April. If we hadn’t already done the work in influenza and dengue, there’s no way we could have moved so quickly.
We had a variety of tools we’d developed over the years for other viruses that we could adapt to the coronavirus. We didn’t have to build a biosafety level 3 facility in January. That already existed. If we were forced to start from scratch, we’d still be scratching our heads, going: “How do we get this virus to grow in the lab?”
The investments the government and Sanford Burnham Prebys have made in these programs around flu, SARS, and MERS have helped us, and everyone else around the world, move quickly, both in the therapeutic space and the vaccine space. If no prior investments had been made, we’re talking years, if not decades, to do something comparable.
Working with collaborators in San Diego, Kansas, New York, Hong Kong, and elsewhere, the Chanda lab has used SBP’s high-throughput drug screening capabilities (by which scientists can quickly investigate thousands of potential treatments) to identify existing drugs that might work against the coronavirus.
There are only a certain number of labs that can conduct high-throughput drug screening and work with nasty viruses. We have access to a collection of compounds from Scripps Research and, through collaborators in Hong Kong, we had early access to the virus.
We initially tested around 12,000 compounds and found 30 potential candidates, which are now being investigated further. For companies that had antivirals they thought might work against it, we screened those as well. Given our skillsets and resources, we felt it was our obligation to global health to move as quickly as possible.
In May, the Chanda lab received a $10.2 million Department of Defense grant to develop broad-spectrum antiviral therapies—a grant he initially applied for in June 2019, long before the coronavirus hit.
People need to start viewing pathogens, like SARS-CoV2, as existential threats to our health, to our economy, to civilization as we know it. We’ve been saying this as virologists for a long time, and people said, “This is science fiction, it’s the movies, it’s fear mongering.” We didn’t dodge the bullet this time, and I would say the bullet still just grazed us. I think we need to prepare for a much worse scenario.
We feel the best way to combat this threat is to develop broad-spectrum antiviral drugs. The whole premise of the grant is to move away from the “one bug, one drug” paradigm and develop drug candidates that are effective against multiple respiratory viruses—a broad-spectrum approach, which is commonly used to treat bacterial infections.
We can do that with bacteria because their genomes are so big, thousands of genes, and we can target one mechanism that many bacteria use because we have so many choices. Viruses, by contrast, are super compact. Most have just 20 genes, and there are almost no opportunities to find something that works on a broad swath of viruses.
Our strategy is to target the host—in other words, the people being infected rather than the virus infecting them. Our lab focuses on identifying and understanding the specific proteins in our bodies that viruses hijack to help them grow. If we do these kinds of analyses for enough viruses, we can find hijacking mechanisms common between viruses that we can target therapeutically.
If we can develop these broad-spectrum antivirals, we could have them stockpiled and ready. Then if there was a new, emerging virus, we could send them to the source and completely block the worldwide spread. We put out the fire while it’s still in the ashtray, not when it’s consuming the entire house.
Paul VerHoeve
CEO, Mission Healthcare
We recently had a COVID-19 positive patient on our hospice services in a private home. When building a care plan for a patient at the end of his or her life, we normally would have the family be very involved. However, COVID-19 creates a difficult situation that we haven’t previously faced. From top to bottom, we seem to be learning on a daily basis how to stay safe while also being on the front line caring for people who contract the virus.
Drew Koehler
Lifeguard II, City of San Diego Fire-Rescue Lifeguard Division
When it comes to medical aids we definitely have to take a step back and think about things, ask the right questions before we try to help someone. It’s our duty to make water rescues and perform coastal cliff rescues, but it definitely makes you evaluate safer ways to get things done. We have to remember to keep ourselves up to date with department policies so that we are doing the best possible job at keeping each other safe.
Dealing with the large numbers of people on the beach while still maintaining social distance guidelines. Ever since the beaches opened up again the crowds have been massive. It’s been a challenge to still provide the best possible service to the public while keeping our distance, especially when the beaches are as crowded as ever.
Julie Rais Ellis and daughter, Kaia
As told to Sarah Pfledderer
At the beginning of the pandemic, I planted a handful of sunflower seeds at our brick and mortar. It was the day we officially closed, March 16. It’s incredible to watch a seed sprout and turn into a flower, a reminder that we are a part of nature and a cycle. Rais Case is part of a cycle, too—a garden of its own.
We jumped into 2020 with a business plan to promote our new storefront, The Rising Co., and expand our bag line. One hundred percent of our sales came from our bags and accessories. Then in mid-March we had to stop and temporarily change course.
It all started when one of our team members, Avery, spoke with a nurse friend whose hospital was almost out of masks. Avery shared with me: “It would be amazing if we made masks. Maybe we work directly with her hospital and donate them?”
Honestly, I cannot recall wearing a face mask before then. I was overcome with the feeling that we should sew masks, and stayed up well into the night creating prototypes to share with my team. We began by sewing ourselves, driven by the immediate need for essential workers.
It was all-consuming for the first 60 days, working days, nights, and weekends to meet demands. We created a sewing collective. I had to calculate how to source, produce, distribute, and finance making masks with the resources I had in place. We transitioned my garage into our headquarters, creating a shipping station, inventory storage areas, a workshop space with a cutting surface, sewing stations, and other spaces.
Working alone, we couldn’t keep up, and eventually reached out to our handbag production partners. Because we use local manufacturers, we could train our cut-and-sew team in person, get them materials, and get them up and running making eco-cotton twill face masks immediately.
Making masks has carried Rais Case through the past few months. It kept the lights on and allowed us to keep our team together. We have made approximately 10,000 face coverings to date, and customer purchases directly support our ongoing efforts to donate masks to medical staff and other essential workers across the US.
Now, bags and accessories represent 40 percent of our sales, masks and bandanas 60 percent. We feel blessed to have successfully introduced these new products while helping our community stay safe.
Our most important job as human beings is to grow and nurture those around us. Those sunflowers are in bloom right now at the shop, reminding me that we are a part of that natural cycle.
Dr. Nathian Shae Rodriguez
Assistant professor of Digital Media, San Diego State University
When everything closed down physically, the university administration basically said, “Get out, you can’t go back.” You needed permission from the deans to come onto campus. Everything was done in haste.
My students were feeling mentally and emotionally drained. A lot didn’t come to class. They were scared. They had to find ways to support themselves; many had lost their jobs. It’s not just teaching, it’s helping support them—finding resources for them, giving them information.
The intersectionality issues brought to light from the Black Lives Matter movement. We’re going into the fall being more aware of intersectional oppressions, and more cognizant of our students’ experiences.
Danny Khairo
Jenny Siegwart
As told to Erin Meanley Glenny
The Alta Dena Drive Thru Market was already an established drive-thru when my family bought it, but it was just a dairy—milk products, cheeses. It’s been there for 71 years. The guy who started it is the landlord; he’s 97.
My dad and my brother and I have owned the drive-thru for 16 years. Sometimes people call and ask for the old Alta Dena ice cream, where it was a powder and you’d do the mixing. I hardly have anybody ask for it, so it’s not worth it to stock.
We expanded the market to alcohol, snacks, soft drinks, a little bit of everything. Apple juice, firewood. We still carry dairy products. You always get people driving through for the first time saying, “This is so cool, wow. How have we never heard of this?” There aren’t other drive-thrus in San Diego because they don’t give the license out; ours is grandfathered in. You can do a drive-thru with a window, like Burger King, but you can’t drive through the building. A lot of mothers like it because they don’t have to get the kids out of the car seats.
At the beginning of the pandemic, milk sales jumped really high. Milk and eggs were the two hot sellers. I’d say 75 percent more milk, so about 100 to 150 gallons a week.
We’ve always carried toilet paper. Whatever we got our hands on, it would sell out immediately. One person came in and bought everything, 15 four-packs of toilet paper, and it was unfair for the rest. So we limited it to one per person.
Business was a lot better. Because of no bars being open and grocery stores closing early, people realized they could save money here. People didn’t have much to do, and collecting an extra $600 a week did good for us. The grocery stores were always packed, so people were coming to us. The line could be 10 cars deep.
People were afraid to get out of their cars. We wear masks for our own safety. We use sanitizer after every customer.
My brother, my dad, and I worked 13, 14 hours every day. My dad is 62. My brother is 30. We have six employees, not including us, between all three stores. Business was good but really exhausting.
Martha Gilmer
CEO, San Diego Symphony
What I love about all of the content we are producing [Symphony Stream virtual performances, podcasts, weekly Lunch & Listen episodes on YouTube] is that it brings the audience closer to our musicians, to music director Rafael Payare, and to each other. The storytelling nature of these productions is something we have talked about for years, and before now had not found a format that worked. The fact that suddenly we all have become adept at using technology to connect makes this communication possible, and I think it will be with us even after we can begin live concerts again. However, the crucial core of the experience remains live performance, and we cannot wait to return to hearing our musicians making music together on our stages with a full audience.
Zara Irshad
Jenny Siegwart
As told to Erin Meanley Glenny
Around mid-March I heard a lot of rumors about the school shutting down, and we kept getting these updates but no one knew what was going on. One by one, classes went online, and then people went on spring break and left all their stuff in the dorm. I had three roommates; one left early and didn’t take her stuff. Her dad came two weeks later to clear out her room.
They kept changing the day when you had to leave. There was a window that kept getting smaller. We had only a few days’ notice. It was overwhelming, stressful, and scary having to leave your friends and not know how long it would be. Everyone was crying. My friends and I had decided to go to Disneyland the weekend before, and we are so glad we did that together.
My parents moved me and my second roommate out at the same time. She stayed with my family for about a week at our house in Rancho Peñasquitos. Then her dad drove down from the Bay Area, but some of her stuff is still in our garage.
It was finals week when we moved out, so the last week of March we had to take our finals online. Professors didn’t have time to construct online plans, and it was very experimental for everyone. That was a challenge—studying for finals in the midst of moving out.
I was taking intermediate Spanish all year; a large part of that is conversation, and it was really hard to facilitate online through Zoom. The teacher did a good job trying to adjust, but I had a lot of frustration because we would be put into Zoom breakout rooms where it’s you and a couple peers on screen with no professor to moderate. I wasn’t getting much out of the conversation.
I was struggling in Spanish and seeing my friends struggle. I was like, I need help. I got an email from the UCSD Communication Department about this mobile app, PEERS edu, that was developed through Connect (a startup accelerator founded at UCSD). I downloaded it and tried it for Spanish. You can have a conversation with a native speaker. My tutor was someone in Spain. You type in what subject you like, it tells you where they’re from and how much they charge. The app uses credits, and the tutor decides the price. You can tutor, be a student, or do both—“earn or learn.”
I thought it really helped, thought it was a cool concept and my friends would benefit from it. The founder, Andres Abeyta, has been working on the concept for four years; I spoke to him and started interning for the company. His goal is to roll it out for college students around California who are trying to adjust.
I’ve learned to be more accountable to myself. It’s very difficult to focus from home—you’re not at a desk in the library. I had to block out times of the day to study each subject. It’s hard not to become discouraged when you’re unable to leave.
I’m excited to see how the school rethinks and restructures, and I’m looking forward to the fall. I wasn’t planning on living on campus for my second year anyway—my plan was always to commute from my parents’ house, but now I won’t have to. I’m hoping to be able to go to my newspaper offices a few times. I recently got promoted to opinion section editor at The UCSD Guardian, so I’m hoping to meet the other editors and writers in person.
Now I appreciate what I had. I look at pictures and wish that was still happening. I was personally so caught up in being busy: going home on the weekends to see my parents, work at a coffee shop, plan things with friends, go to class. I took that chaos as stress. It was really crazy, but honestly, I kind of miss that now.
Paul Downey
President and CEO, Serving Seniors
I am busier than ever and have become a Zoom master! Serving Seniors had to completely reimagine our operating model—akin to building an airplane in-flight. In February, we served 60,000 meals to low-income seniors. We served over 220,000 meals in June. Pre-pandemic, about two-thirds of our meals were served in 15 senior centers throughout the county. Now, almost all are home delivered. We continue to serve homeless seniors “to-go” meals from our Gary and Mary West Senior Wellness Center downtown every day. We also have had to implement an array of safety protocols to ensure the health of our seniors, staff, and volunteers. I’m proud to say we’ve adapted to the new normal and are meeting our mission to help seniors in poverty.
I worry that we have lost our way as a nation. It boggles my mind that we are divided over a basic human right that everyone is equal and should be treated accordingly. Why is wearing a mask to protect yourself and others from a deadly virus a polarizing political issue? Unless we regain our moral compass—including decency, compassion, and empathy for others—we can’t begin to solve our problems and heal our wounds.
Jonathon Glus on the Art + Design District, investing in the creative economy, keeping artists in the city, and what we can learn from places like London and Chicago
Jonathon Glus is the Prebys Foundation senior fellow leading the development of the Art + Design District at the Downtown San Diego Partnership. He has been asked what an arts and design district is many times. In our conversation, I asked him instead to describe what it isn’t. His answer opened up a broader discussion about what San Diego has and hasn’t invested in, what it has the capacity to become, and what other cities have done that we haven’t. Glus speaks about global art fairs and architecture biennials in Chicago and long tables at dinner parties all with the same fluency. He also discusses who gets to live in the neighborhoods where creative work happens, and what it means when they can’t afford to stay.
Jonathon Glus: It is not a place designed intentionally and specifically for tourists. Of course there will be opportunities for tourists to come, but the district is really focused on creatives, on creative education, and on the creative workforce—as well as our major performing arts organizations. That is the emphasis.
[It needs to] develop greater connectivity between the anchor institutions—the symphony, Broadway San Diego, the opera, all the wonderful things happening in Balboa [Park]—and the creative workforce that will be living and working in that neighborhood 24/7.
We have not been intentionally investing in the contemporary art product that other major cities have been building. A contemporary art fair. A biennial that reflects the ethos of this region. Chicago developed an architecture biennial about eight years ago. London has a design biennial. Desert X, right here in Southern California, invests in and elevates contemporary artists inside a city. We have not really been playing in the global art market in a way that we have the capacity to.
We have a wonderful foundation. Two theater companies that produce work that goes to Broadway more than many regional theaters in the country, major museums, artists teaching at UC San Diego and University of San Diego. What a city does when it wants to take itself to the next level is intentionally create the product. Miami went after the Art Basel fair; they did not passively receive it. You have to have the intention and the will, and you have to go after it. We haven’t done that in the way that other cities have.
Look at what we did with the tech sector; we’re now a major tech center. That was intentional. Leadership organized around it. We have to do the same thing around the arts. We have a lot of contemporary art collectors here. We have a lot of galleries. But the ecosystem of the business of contemporary art is not as organized or as visible as it should be.
It’s bits and pieces of different cities. Dubai has invested very quickly and very intentionally in contemporary art—art fairs, design fairs, higher education, artist residencies from all over the world. London has centered artists and creatives in the contemporary zeitgeist in a way that was not true 40 years ago. They built biennials. They ensured British artists had affordable housing and workspace. They made sure the media paid attention to what they were doing.
If you don’t have an artist at your dinner table, it’s not a dinner party. That sounds elitist, but it’s true. It shows the value that artists have in a community. Our relationship culturally with Tijuana is really significant here because artists in Baja seem to be at the table.
They aren’t. When super creative people are in a community doing extraordinary work, that draws other super creative people doing extraordinary work. That’s why other arts and design districts around the world end up populated with some of the most interesting restaurants and young fashion designers. Creatives want to be around other creatives.
Our creative economy already employs about 170,000 people and generates more than $11 billion in economic activity. It’s large and robust. But we must center all of this in accessibility and affordability. Williamsburg used to be affordable. Artists can’t afford to live there anymore. Wicker Park and Bucktown in Chicago—artist central, now unaffordable. If we’re going to invest in this district, we have to be really intentional about housing and workspace, so creatives have a place in the future of this district.
I think the lesson is that nothing changes. What do people love? Long tables. Why? Because you’re with a lot of people—some you may have known your entire life, but most you don’t. And if it’s driven by a creative process, all the better. We know one of the best ways to do that is around food, but also music.
For the Art + Design District, part of why we’re leaning into the process is because, culturally, we’re bringing down the barriers between film, fashion, multimedia, tech, and architecture. It’s an experiential mashup in the best possible way.
And it’s not just about art and design, but community writ large. Creative expression is something we all desire. Whether it’s at a long table, at the opera, or in your studio, we gravitate toward creative expression as a way of building community and communicating with the people around us.
I hope you are writing about this in seven years when the district is fully mature. But this is just the beginning for all of this. I think that’s what’s most exciting to me. We don’t know what this is going to be like, but we know it’s going to be creatively centered, and that’s super exciting to me.
A conversation with Sebastián Morúa on art, community, and why the club’s future heroes should include the creatives helping build it
Sebastián Morúa is the Senior Vice President of Brand & Innovation for San Diego FC. He oversees Playmakers, the program through which the club has, over the past three years, engaged with over 80 working artists—not as marketing partners, but as co-creative directors.
Morúa didn’t build Playmakers as a community-outreach program bolted onto a Major League Soccer franchise. He built it as the identity of the franchise. When we sat down, he talked about the World Cup, San Diego’s creative workforce, his challenge to other sports franchises in the city, and the mural of heroes he hopes people will see one day when they close their eyes and picture San Diego FC.
Sebastián Morúa: I want to answer that in two parts. Philosophically first—because I think what you’re really asking is why should any sports team do this when most don’t.
Sport is a platform for transformation. It has proven that over and over. We saw it this summer with countries participating in the World Cup for the first time and what that did in their home countries—the sense of self-identification, pride, possibility. That is the power of sport.
When you take a sports team that’s fueled by that principle and understands what it could mean for other stakeholders in a community, you start to think about what you can accomplish in collaboration with them. One of those stakeholders, very early on, was the creative community. If we were going to build a team that represents this place and its people, we needed to go to the source. Artists are uniquely positioned to translate the essence and the soul of a community. When you zoom out and look at the multitude of artists in a place, you start to see the fabric of that local culture. That’s where the sense of pride and possibility gets unlocked.
Our mission is to create opportunities for talent to flourish and make San Diego shine. That means the club is a platform. When we started doing the early research for the brand, we brought artists into our focus groups. The response was immediate. There was a clear need. In 2024, we ran the first full year of what became Playmakers, working with more than 20 artists to help us tell the story of how San Diego FC could weave 18 distinct communities together.
We’re in the business of developing communities through sport. We’re not in the business of fútbol to entertain communities. That is an outcome—but not the purpose.
No. I wasn’t thinking about where this was going or how much it would cost. It instinctively felt aligned with our organizational purpose, and we made a decision to go for it. Now it’s become what it’s become.
If a fan closed their eyes 20 years from now and tried to paint a mural of the heroes that make up the club, they would see a big percentage of Playmakers artists on that mural. Ask any fan about the team they’ve supported for decades, and they’ll tell you about players, maybe a coach, maybe an owner. We’re expanding that. In our mural, there’ll be artists, entrepreneurs, community leaders, youth coaches. The community will be present.
Three to five years from now, Playmakers is an established community of creatives who have co-directed the identity of the club and the evolving identity of San Diego. If we keep the pace we’ve kept, we should have collaborated with 150 to 200 artists whose stories we’ve told and whose next steps we’ve helped support.
There’s a huge benefit for us as a club and as a brand. This is symbiotic. The artists have a need, we can support that need, and in return the community cares more about our club because of the investment we’re doing in the community. That’s what I would tell another organization.
San Diego is waking up to how much it has to offer the global conversation around culture. There’s a purity to life here—partly because of the weather, which allows us to spend so much time outside, in nature—and that exists alongside this incredible richness in food, music, art, and now sports.
I have a sense that San Diego is ready to unlock its full potential. You see it in the artists and creatives here. They’re ready. There’s very little hesitation. It’s more like: “Hell yeah, of course I want to do this. I know I’m talented. I’ve been waiting for something like this.”
That energy, combined with the unique lifestyle and character of this place, creates a really exciting sense of what San Diego can become in the years ahead.
I would ask: What would you say to the other big players in San Diego who are—or could be—shaping the cultural fabric of our community? Do they understand the symbiotic benefit? Are they supporting it?
Because Playmakers, in the end, is a cultural compass. It’s making sure that San Diego still feels—and will always feel—represented in the creative process of building San Diego FC and what that means for San Diego.
The pitch is a canvas. Athletes are painting collectively during every game. There is a story in every game. That’s the link between sport and art. At the core, it’s the same creative process.
Artists and advocates are building a more sustainable creative future through public funding, political organization, and cross-border collaboration
This is part of a three-part series. This is Act III. See Act I and Act II here.
We’ve been here before.
In 2012, city funding for the arts and culture in San Diego had eroded. As a corrective, the city council unanimously approved “Penny for the Arts”—a promise to dedicate roughly one penny of every dollar spent on hotel rooms (the Transient Occupancy Tax, or TOT).
The logic was fair and sound: Cultural institutions and events help attract visitors. Those visitors pay hotel taxes. So, the people agreed, some of that hotel-tax revenue should go back into maintaining the cultural ecosystem that helps bring those visitors and that money.
Projected as a five-year plan, the measure was supposed to increase funding to $17.9 million by 2017.
It never did. The penny was never guaranteed, so each year the city used part of it for other priorities. By 2023, the money going to arts and culture was up to about a half a penny. Even as TOT revenue has gone up significantly.
In 2019, TOT revenue was $245 million.
In 2025: $325 million.
One fix would be to guarantee the penny. Not simple, given San Diego’s financial woes. But the alternative—eroding the culture that makes San Diego San Diego, give it its identity—also doesn’t feel wise. Plus, even a locked percentage still rises and falls with tourism, which is why culture advocates want a guaranteed floor on top of it.
Another solution would be to give the arts commission actual authority.
“It’s an advisory body,” says arts commissioner Kamaal Martin. “You’d be hard-pressed to find anybody who takes our advice.”

He described the commissioners debating real, consequential questions this year, like whether and how to divide the cuts between funding pools. But those conversations “don’t connect to whoever’s actually deciding,” Martin says. “We haven’t been entrusted with decision-making about relevant things nearly enough.”
Christine Martinez is building political infrastructure through her organization Arts+Culture:San Diego—which is starting a 501(c)(4) lobbying structure not unlike police and fire unions. Martinez is also keeping her community actively engaged. “We won’t be caught off guard next year like we were this year,” she tells me.
Then there’s the evergreen issue of affordability and accessibility. Kiplinger’s most recent report ranks San Diego as the 11th most expensive city in the US, based on cost of living. The average home value is $980,700 (the US median is $540,000), but San Diego’s median household income is only one-third greater than the national level. Rent is also 66 percent higher than the national average ($2,716 vs. $1,636).
This is why San Diego has long suffered from the creative brain drain—creatives leaving for more affordable cities. “Artists are free to live wherever they want, and they will go where the rent is affordable,” says Jennifer de Poyen of Space 4 Art. “When they leave, they take their gifts with them, and their contributions, and their economic impact.”
One saving grace is the presence of Tijuana, where the cost of living is about 60 percent lower than San Diego, per Numbeo. Tijuana has long functioned as an affordable neighborhood for many in San Diego’s creative culture. It’s part of the reason why the binational identity is such a constant in our galleries, music, theater, murals, and culture. While that cross-border blood flow is one of San Diego’s most compelling attributes, few artists living that life would call it convenient or easy. A city is at a disadvantage when its culture creators have to cross a border to go home at night, and cross again the next morning to work.
In May, San Diego County Board of Supervisors approved a $2.75 million arts initiative of its own. It includes an Artist Space Grant Program aimed directly at the affordability crisis, as well as an artist-in-residence program, a dedicated Binational Creative Economy Investment, and a one-time investment in the Black Arts and Culture District in Encanto.
Bob Lehman of San Diego Art Matters has been doing county-level, binational organizing for years; in 2023, he helped get the county’s arts commission reestablished after 30 years of defunctness. That’s important because it gives arts and culture an official seat in county government, advising the County Board of Supervisors on arts and culture policy. He also brought in consultant Laura Zucker, who ran LA County’s arts program for three decades, to build a real regional plan.
“I really believe we’ll have something set up here that other communities come and look at,” he told me. “A national template other cities come to learn from.”
When asked who decides which artists will get the new grant money, county arts commissioner and executive director of the Chicano Park Museum and Cultural Center Monica Delgadillo Hernandez doesn’t hedge.
“That’s part of the infrastructure we’re going to be building,” she says. “What should a panel of reviewers look like? Should it be the commissioners? Should it be other folks? A supervisor?” She was just as candid that the commission itself doesn’t reflect San Diego’s population—Chicano communities are roughly a third of the city, she tells me, “and that’s not represented at the table yet.”

The great news is that none of these solutions have to be invented from scratch. Numerous cities serve as examples of what’s possible—if we have the will.
Jonathon Glus—Prebys Foundation Senior Fellow for Art & Design, the Executive Director of the Art + Design District, and board president for California for the Arts—worked in Houston before coming to San Diego. The Texas city dedicates 74.5 percent of its hotel tax to arts grants by formula, and that support is guaranteed. Washington, DC locked in dedicated arts funding in 2019. Salt Lake City, my hometown, has run a voter-approved arts tax for almost 30 years, most recently reauthorized through 2034. And just this summer, New York City pushed cultural funding to a record $323.8 million, even incorporating an emergency fund.
Denver’s model is interesting because instead of a city-dependent funding model, theirs is a 0.1 percent regional sales tax. In place since 1988 and renewed by voters three times, their Scientific & Cultural Facilities District has distributed between $54 million and $85 million to arts, culture, and scientific orgs—each of the last 12 years.
This is part of a three-part series. This is Act III. See Act I and Act II here.
None of these cities got there by accident. They decided, on purpose, that arts and culture were worth protecting from politics—and, in some cases, worth building an entire identity around.
“That’s how Miami has flipped the switch,” says Glus. “People go to Miami for culture as much as they do the beach.”
San Diego has spent decades selling itself backward: Beach and weather first, culture as an afterthought you might stumble into. Glus would love to see the strategy flipped: Visitors should come for the art, “and then, by the way, you’re on the beach.”

“I do think it was a wake-up call for the community,” de Poyen says of the budget fight. “People understand that our funding is vulnerable. It was a lesson in how much power people have when they coalesce. But wow, is it painful.”
Glus says he’s genuinely optimistic. “The players have all changed seats, but the work is moving forward.”
“I believe optimism is a moral duty,” says Martin, who’s both power-fist and polite.
In eight months, there will be another budget fight. Everyone I talked to expects it will be worse. But something happened this spring that can’t be undone.
“I hope this rupture has brought us together in a moment of self-realization,” says Leticia Gomez Franco of the Balboa Art Conservation Center. “I hope we stop being so transactional; we begin to see ourselves and each other as partners in this work.”
That’s the whole ask, really. And it’s on all of us.
This is part of a three-part series. This is Act III. See Act I and Act II here.
Aaryn Belfer is a writer and editor specializing in nonfiction across art, architecture, and culture. Once upon a time, she wrote a provocative column for San Diego CityBeat (RIP). She was a runner up in the 2025 Matchbook Stories contest at the San Diego Central Library and is irrationally happy about it. Currently in her Soft Girl Era, Aaryn has expensive taste in (mostly flat) shoes and will choose a great art exhibit or live jazz concert over almost anything else. Except, possibly, Javier Bardem.
At Vi at La Jolla Village, residents don't have to choose between security and adventure, connection and independence. They get all of it.
Today’s seniors are more connected than ever, with a renewed focus on retirement as a time of discovery and enriching experiences. The ultimate reward for a retirement well-earned is the wisdom to appreciate it all, and what better place to enjoy that unique perspective than Vi at La Jolla Village, in the heart of San Diego.
All-access pass to good living.
As a Continuing Care Retirement Community (CCRC), Vi provides access to a connected and fulfilling community while making it easy to plan for future care, should the need ever arise. With a care plan in place, residents enjoy greater financial predictability and long-term value, freeing them to focus on making the most out of retirement.
Resort-style amenities at the epicenter of a cultural hub like San Diego offer a retirement experience unlike any other. Paired with exceptional dining, spacious accommodations and dedicated staff, the best of maintenance-free living is all around. And with the introduction of Vista 360 Well-Being, Vi’s panoramic approach to wellness, there are more ways than ever for residents to access it all.
The harmony of mind, body and community.

The key to longevity is striking the right balance in maintaining an active lifestyle with an active mind in a fulfilling community. With newly renovated community spaces and restaurants, Vista brings a variety of opportunities for residents to elevate their well-being through Vi-exclusive “Signature Experiences.”
Vista Enrich takes an evidence-based approach to brain vitality, keeping residents at the forefront of cognitive health through exergaming (exercising + gaming), nutritional plans and informative workshops. It is also home to The Brain Vitality Studio, an innovative facility dedicated to cognitive fitness that has garnered national recognition.
Vista Discover invites residents into stimulating educational experiences, from chef-led cooking demos and guided wine tastings to lectures at local universities and intimate lectures following cultural outings.
While Vista Enrich focuses on brain health and Vista Discover engages residents intellectually, Vista Explore cultivates a sense of adventure through curated travel and local excursions. But broadening one’s horizons doesn’t always require a plane ticket. One recent event brought a taste of the world right to the community: an onsite “jazz cruise” featuring live music and global cuisine served at a series of themed “ports” all within the community’s own ballroom.
“Location, location, location”

One of the biggest perks of life at Vi at La Jolla Village is its proximity to just about everything. With easy access to transportation and local attractions just steps away, residents can explore and engage with their community at their own pace.
“There are trolley and bus stops within a 5-minute walk that will get you to the beach, UCSD Campus, medical appointments, downtown La Jolla or San Diego, et cetera. We rarely use our car,” said resident Tom Yager.
With the best of San Diego just steps away, residents don’t just live in the city, they live within reach of everything that makes it special.
The best of all worlds.

At Vi at La Jolla Village, retirement isn’t a chapter to slow down; it’s an invitation to discover more. Tailored community experiences created by Vista, paired with the vibrant pulse of San Diego just outside the door, mean that residents don’t have to choose between security and adventure, connection and independence. They get all of it.
This is what an all-access pass to good living looks like: the comforts of an elevated lifestyle, a community built for growth and a city made for discovery – all in one place.
To learn more about Vi at La Jolla Village or for details on available floor plans, visit ViatLaJollaVillage.com/SDM.
The history, communities, and creative movements behind a cultural scene that extends far beyond the city’s postcard image
This is part of a three-part series. This is Act II. See Act I and Act III here.
Without concrete, wildflowers are just weeds. Any honest history of San Diego art and culture is tension and its reckonings. It begins before the name existed, with the Kumeyaay. It must pass through the Panama-California Exposition, one hell of a county fair that conjured Balboa Park as our grand cultural stage. It pays tribute to the lights of La Jolla, where the donor pool helped realize unrealizable things. It should mention names like Marston, Scripps, Ochoa, DeWitt, Lopez, Klauber, Baldessari, Torres… so many.
In short spaces like this, long histories like that become roll calls. So this is more of a walk through pressure points, notes on recurring forces and regional oddities.
Border life is key to understanding the here of here. Art without dialogue is just decoration. At its best, that dialogue should be a tad muddy, emotionally gassed. In other words, it should be in need of art—to widen perspective, parse meaning, see the unseen.
San Diego’s central dialogue—the magic and the stressor—is being flatmates with Mexico’s second-largest city by population. That makes San Diego a swing-gate of shared and vastly different perspectives, both its own place and something larger. And in no other major city in the US do the fresh flow of ideas from two countries—different governments, laws, mores, expressions, arts, cultures, traditions, economies, loves, and resentments—mingle at such a constant daily rate (due respect to El Paso).
That binational steam created Chicano Park, one of the most uniquely San Diegan contributions to national and international culture. When construction of the I-5 and Coronado Bridge divided Logan Heights, neighbors protested by transmuting prejudicial concrete into redwoods of Chicano art. Turning a civic wound into a beautiful and enduring landmark that expressed and preserved a core identity—like East Side Gallery in Berlin or Constitution Hill in Johannesburg—is damn near the core of what art is supposed to do.
Like any city, the underground-overground friction is crucial in San Diego. Our culture is headlined by institutions that lift creative work onto national and international stages: MCASD, The Nat, SDMA, Centro Cultural de la Raza, the Symphony, WorldBeat Center, The Old Globe, La Jolla Playhouse, Mingei, Museum of Us, Stuart Collection, Timken, ICA, Comic-Con, etc. The next mutations grow in the seams: street murals, music dives, tattoo shops, wheatpasted walls, graffiti, lowriders, surf and skate art (though in San Diego, this is mainstream), pop-up shows, backyard shows, beach raves, any place with room for people and a loose relationship with regulations.

Both art and culture get their power from power. They’re fundamentally a conversation with and retort against dominant structures. San Diego’s most pervasive structure is arguably the most rigid form: the military. Its presence is heavy in the southern tip (Border Patrol), the middle (Navy and MCAS Miramar), and northern edge (Camp Pendleton). The military is San Diego’s largest employer, by a long shot.
Within this plus-sized environment of order and hierarchy, it’s understandable that Shepard Fairey’s “OBEY” posters in the late ’90s struck such a potent chord. The most compelling punk rock is often outside a strong governor’s window. (The “OBEY” series featured an ominous, propaganda-style André the Giant wheatpasted on random ugly surfaces across San Diego—launching Fairey’s style that he eventually used for Obama’s “HOPE” poster.)
Armed forces are often viewed as the absence of creative culture—understandably so, since rogue individual expression feels like a pretty sure way to sink a war effort.
But in San Diego, the Navy’s unsuspecting role as art creator—directly or indirectly—is hard to ignore. Tattoos are a dawn-of-time practice of many early cultures, including the Kumeyaay. But Polynesia was a core realm. Sailors were exposed to it on deployment in the Pacific Rim, inking their arms with the names of loved ones and unit insignia. Back in San Diego, they’d flaunt those tats in the beaches and bars of Mission Beach or PB (Marines did the same in Oceanside.) Enlistees were the muscular flesh galleries that helped turn skin art into one of the city’s most widespread modern art forms.
During WWII, the military also trained huge legions of San Diego laborers how to build war machines. Those mechanics, engineers, machinists, welders, painters, and metal fabricators used those skills for creative good in their neighborhoods—especially in custom car culture, which took off in the post-war ’50s and ’60s. Mexican-American vets helped develop the lowrider scene, a deeply rooted part of San Diego creative expression. Galleries on slow-moving wheels.
Tourism is the other mainstream force ripe for creating against. It is both critical to San Diego’s economy, and one of the greatest barriers to deeper, more nuanced expressions of what and who San Diego is. The industry of selling our city to passers-through creates a gigantic tarp of cultural tropes. It reinforces the most obvious charms—cute zoo animal takes in an epic sunset with a giant margarita—and doesn’t yield much airspace to the thrilling micro-cultures that live and breathe where locals live and breathe. Nothing against watercolors of dolphins, but much against the hegemony of watercolors of dolphins.
Maybe because of these dominant forces, San Diegans especially tend to force underground and institutional art into a needless cage match. It’s human instinct to champion the underdog as more worthy, but that has always felt like a form of articide.

It’s like saying the only good food is made by gritty upstarts who crafted their own whisks from discarded shopping carts. Most of those plucky whisk-makers would love to eventually be paid properly, would love a stage, a grant, a building, a donor, a lighting rig, health insurance, maybe even one chair that doesn’t threaten the spine.
That’s what the major institutions do. Both stages—the duct-taped and the donored—serve vital roles and deserve commensurate support if we care about the entire lifespan of creative expression and not just its first exciting steps. Championing the starving artist exclusively just secures an enduring poverty for the creative class at large.
I’ve often theorized it’s harder to create great art and culture in cities like San Diego, where the climate is supernaturally pleasant. In colder/hotter/rainier/less beautiful cities, people are forced indoors to fabricate their own beauty (the grunge music of Seattle, the obscene creative output of Reykjavík). San Diego’s eternally mild sunshine tends to make the human body our art medium of choice. But scratch the surface of that surf poster (and I’ve only scratched a miniscule percent here), and this city’s far from the cultural shallows it gets accused of being.
Addendum: A Personal Agenda. In scouting the route of art and culture across San Diego county through history, two areas come up again and again: La Jolla and Barrio Logan. So I propose a collaboration between two icons of artful concrete—Chicano Park and Salk Institute (one of the world’s great examples of brutalism architecture). Let Barrio Logan’s muralists go nuts on that coastal science fortress, unite the realms for a moment in time.
This is part of a three-part series. This is Act II. See Act I and Act III here.
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
The city’s cultural sector regained millions after a proposed 85 percent cut, yet nonprofits, youth programs and major institutions still face painful losses
This is part of a three-part series. This is Act I. See Act II and Act III here.
Every spring, Christine Martinez reaches out to the arts community to explain what’s on the line, hoping they’ll engage with the city’s budget process. Cultural funding, she constantly reminds, is almost always strapped to the guillotine. Especially in a city strapped for cash.
“It’s not an easy ask,” says Martinez, manager of Arts+Culture:San Diego. “Showing up is a real cost for small, volunteer-run groups that can’t spare half a day at City Council without possibly having to close their doors.”
Then, last April—with one day’s notice to arts leaders—Mayor Todd Gloria proposed a budget that didn’t trim arts funding; it eviscerated it, from $13.8 million to $2 million. An 85 percent slash. Other city departments faced cuts of about 7 percent.
The scheduled date of the cuts was just three months away (beginning of the fiscal year). Organizational leaders have to plan months if not years ahead to run their organizations. They had made hires, dedicated spending, and programmed their seasons based on a reasonable expectation that support for the arts would be somewhat in line with previous years. (The City has allotted at least $7 million a year to arts every year for the last 20 years, and the last four years have ranged between $13.8 and $18.2 million.)
The day felt even more existential given the national and international climate around the arts: namely, the federal government’s repeated proposal to eliminate the country’s two biggest cultural foundations (NEA and NEH), and the global trend of AI replacing more costly human creatives.
“It shocked everybody,” says Kamaal Martin, arts commissioner and co-founder of Art Power Equity. “If the message had been, ‘Times are tough, everybody tighten their belts a little,’ it would have landed differently. But there was no vision offered for the future, no parity in the cut. It was just, essentially, ‘Fuck you.’”
Among things I’m good at—sleeping late, low bidding for expensive shoes on Poshmark, parallel parking on either side of the street—budget analysis isn’t among them. In trying to understand how bad the finances were for San Diego to propose this drastic cut, I found myself drowning in numbers, pie charts, and politi-speak.
In his April 27 newsletter, Gloria explained that balancing the budget means “asking hard questions about every single dollar this city spends: Is this a core responsibility of city government, or is it something we do when we can afford to?”
Fair enough—if he were to ask those hard questions about every single dollar this city spends. It also makes his conclusion clear: The City of San Diego does not view supporting arts and culture as a core responsibility.
Which begs more than a few questions: Should the City be responsible? If not, then who? How crucial are arts and culture to a city? And since this is a budget discussion, how much revenue does the arts and culture industry generate for San Diego? What’s the ROI?

$1.2 billion.
That’s how much economic activity San Diego’s arts and culture nonprofits generated in 2022, according to the City’s latest Arts & Economic Prosperity 6 report. The industry created nearly 17,000 jobs and generated $878 million of personal income for local residents. About 15 percent of the people showing up to arts events in San Diego are tourists, so money was raised through TOT (Transit Occupancy Tax). The activity generated $275.7 million in tax revenue to the city.
In other words, the ROI seems to be ROI-ing.
Still, there have been signs that cuts were coming. In 2025, the City demoted the Department of Cultural Affairs to a division, folding it into the Economic Development Department (EDD). That meant Cultural Affairs no longer had independence, nor its own leader sitting at the same organizational level as departments like parks and recreation, library, police, and fire. It lost institutional leverage and would now have to compete with other EDD priorities—real estate, airport operations, business development, etc.—for budget allocation.
To be clear, few arts administrators and leaders I spoke with are interested in the either/or false choice of funding law enforcement or after-school programs; the fire departments or libraries. They’re sincere in looking for solutions that don’t leave any single group with a greater burden of righting a long-out-of-balance budget.
Jennifer de Poyen, executive director of Space 4 Art, says Gloria had long been a supporter of the arts, which made his attempted Red Wedding especially upsetting.
Aaryn Belfer is a writer and editor specializing in nonfiction across art, architecture, and culture. Once upon a time, she wrote a provocative column for San Diego CityBeat (RIP). She was a runner up in the 2025 Matchbook Stories contest at the San Diego Central Library and is irrationally happy about it. Currently in her Soft Girl Era, Aaryn has expensive taste in (mostly flat) shoes and will choose a great art exhibit or live jazz concert over almost anything else. Except, possibly, Javier Bardem.
Laika Nur, MD, takes her love of volleyball from the court to the clinic as team physician for the San Diego Mojo
Growing up, Laika Nur, MD, Scripps Clinic sports medicine specialist, loved watching beach volleyball when the Association of Volleyball Professionals tour came to her hometown of Chicago. A talented volleyball player herself, she remembers sitting in the stands all day, and once, even got a couple autographs. Years later, Dr. Nur was attending a professional event focused on women’s sports, and the discussion turned to a new professional women’s volleyball league. The general manager and coaching staff for San Diego’s team, the Mojo, happened to be in attendance, and Dr. Nur took the opportunity to ask them if they needed a team doctor. Flash forward to the Mojo’s inaugural 2024 season, when Dr. Nur officially became the team physician. Click here to read more about Dr. Nur and how she incorporates lessons she learned on the court into her practice.
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