Americans often have our own regional cuisine preferences—for instance, I tend to go for Carolina-style whole hog barbecue over Texas brisket (but certainly wouldn’t kick a Kansas City burnt end out of bed, either). So why is it when it comes to Mexican food, we’re occasionally guilty of lumping the entire country’s cuisine under one broad brush?
There’s far more to Mexican cuisine than tamales, pozole, and chilaquiles—Oaxaca is as famous for its seven moles as Baja California is for the Ensenada-style fish taco. And when it comes to Sonora, the northwestern Mexican state bordering Arizona and New Mexico features plenty of cattle ranches and wheat fields, giving the region its signature ranchero grilling culture and paper-thin flour tortillas. San Diego is about to get a taste of the fire-grilled flavors, when TacoNora opens in Pacific Beach on Saturday, March 7.
Renata Vázquez, founder of Tyche Food & Beverage Consulting and cofounder of TacoNora, says it’s the first location for the family-owned brand (although the ownership group operates four other taquerías in Sonora under a different name), and they are already actively looking to open more locations in North County and Arizona. But Pacific Beach felt like a good place to start for the grill-forward, fast-casual concept.
“Guests start by choosing their protein,” she explains, pointing to options like asada, pork belly, chicken made with a house seasoning mix, trompo-style ribeye or sirloin steak, or grilled Anaheim chiles. Then they can choose if they want it as a regular taco, lorenza (an open-faced, crispy taco), caramelo (a Sonoran specialty where carne asada and melted cheese are sandwiched between two crispy flour tortillas), costra (a “crust” of caramelized cheese wrapped around the chosen filling), a Sonoran-style burrito, or TacoNora’s signature taco pizza.
“Each format highlights the tortilla and the grill differently, but the meat remains the focus,” Vázquez explains.
TacoNora will also offer housemade guacamole, beans slow-cooked with pork fat and red chile, and a salsa bar with 10 different housemade salsas. The entire experience is meant to be interactive, customizable, and something new, but still unfussy. “We wanted to create a concept where the quality of the meat speaks first, the tortilla supports it, and everything else enhances it—without overcomplicating the experience,” she says. “Sonoran food deserves a voice in San Diego.”
TacoNora opens Saturday, March 7 at 956 Garnet Avenue.
San Diego Restaurant News & Food Events
Tip Top Meats Is Back In Biz
Tip Top Meats, the iconic European deli and market that closed in 2024, officially soft re-opened at 6118 Paseo Del Norte in Carlsbad, bringing back its famous meats and Old World sundries. While the team and family may have decades of experience under their belts, it’s still a new era, so give ‘em some grace during the soft opening as they get their feet (and meat) under them once more. Open 7 a.m. to 8 p.m. daily.
PARTNER CONTENT
Beth’s Bites
- ‘Tis the season for Irish whiskey. The Library at Fairmont Grand Del Mar is certainly one of the toniest spots in town to imbibe some high-end options. On March 10 at 6 p.m., the speakeasy will host a guided tasting of Jameson, Redbreast, and Midleton whiskeys, explaining the nuances and history of the spirit. (And yes, you should practice your pronunciation of “Sláinte!” ahead of time.)
- As far as chef collabs go, Rancho Valencia Resort & Spa’s Chef Series dinners are some of the best of the best. On Thursday, March 19, chef Roberto Alcocer of Michelin-starred Valle in Oceanside is heading to the culinary garden for a four-course prix fixe meal. Before dinner, guests will enjoy a welcome hour starting at 6 p.m., where they can sip on signature Valle cocktails and curated wine offerings.
- Liberty Public Market is turning double-digits this March, and yes, that makes me feel a little old. But the Point Loma market has plenty of events for the young at heart lined up for the 10th anniversary weekend, including tons of live music, beer tastings, food specials, and more. It all takes off March 21 and 22, so strap on your party shoes and boogie on down to grab a bite or two for the big 1-0.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
