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Food & Drink AUGUST 18, 2023

Del Mar Wine + Food Festival 2023: Everything You Need to Know

Important dates, parking info, how to buy tickets, and more in our guide to the hottest new food and drink event

The Del Mar Wine + Food Festival is a new week-long celebration that brings food, wine, and culture together for San Diegans to enjoy. Guests will be treated to dishes from San Diego’s premier restaurants, crafted by the city’s top chefs and an array of wines from globally acclaimed wineries.Check out our list of frequently asked questions below to get the 411 on how to plan for the event, what to bring, and what to expect:

When is the Del Mar Wine + Food Festival?

The Del Mar Wine + Food Festival takes place 6-11, 2023 with the main event, the Grand Tasting, on Thursday September 9-10. Doors open for VIP ticket holders at 11:30 a.m., early entry ticket holders at noon, and general admission opens at 1 p.m.

Where is the festival located?

The event is being held on the eight-acre lawn at the Surf Sports Park, formerly the Del Mar Polo Fields: 14989 Via De La Valle, Del Mar, CA 92014.

What are the different ticket options?

General Admission

One-day General Admission tickets are priced at $175. Two-day passes are priced at $325. General admission tickets grant you unlimited bites and sips from around 80 restaurants and a selection of 200 wines, beers, and spirits during the Grand Tasting on Saturday and Sunday.

Early Entry General Admission

Early entry general admission tickets are $250 for a one-day pass. Two-day passes are $475. Early entry ticket holders receive an additional hour at the festival (entry starts at 12 noon) which gives you a leisurely experience eating, drinking, and conversing with local chefs before the event officially starts.

VIP Tickets

VIP tickets are $475 for a one-day pass and $925 for a two-day pass. VIP passes grant guests early admission (entry at 11:30 a.m.) and access to to a special VIP reception area offering additional tasting experiences provided by renowned chefs Cesarina Mezzoni of Cesarina, Tim Kolanko of Cucina Enoteca, and Aron Schwartz of Brandt Beef, as well as a glass of Whispering Angel Rosé upon entry. In addition to this reception, passholders will have access to the VIP lounge during the Grand Tasting each night. 

What food vendors will be there?

Nearly 80 of San Diego’s best restaurants and celebrity chefs will be in attendance at the Del Mar Wine + Food Festival including: Ambrogio by Acquerello, Avant, Beeside Balcony, Civico 1845, The Cottage, Cowboy Star, Hommage Bakehouse, Juniper & Ivy, The Marine Room, Marisi, Monarch Ocean Pub, Le Parfait Paris, Ranch 45, Rosemarie’s, Sandpiper, Stella Jean’s, Tribute Pizza, Valentina, and more.(check out videos here of our participating restaurants)

VIP Exclusive Food Vendors

  • Azuki Sushi
  • Deckman’s
  • Fort Oak
  • Jeune et Jolie
  • Kingfisher
  • Matsu
  • Mister A’s
  • Nine-Ten
  • Wormwood
  • Wrench & Rodent Seabasstropub

What wineries and drink vendors will be there?

More than 200 national and international wineries will be in attendance at the event offering wine tastings including: Adobe Road Winery, Aperture, Austin Hope, Bivouac Ciderworks, Boatique Wines, Boochcraft, Burtech Family Vineyard, Calera, Carruth Cellars, Celsius, Cuvaison, Daou, Doffo Winery, The Duckhorn Portfolio, Grgich Hills Estate, Heavensake, Izo Spirits, J. Lohr Vineyards & Wines, La Cacci Di San Giovanni, Maha Villa Creek, Massanois, Melograno Cocktails, Napa Valley, New Zealand Wine Navigator, Old Harbor Distilling Co., Pali Wine Co, Press Cellars, PRP Wine International, Riboli Family Wines, Safu Sake, and Pale Ale .394

VIP Exclusive Wineries

  • Big Hammer (Imports)
  • Calera
  • Caymus Vineyards
  • Chateau Montelena
  • Ross Cobb
  • Double Bond
  • Grounded Wine Co.
  • Kosta Browne
  • Made by Light Wines
  • Parea
  • Saison Winery
  • Somnium
  • The Wonderful Project
  • Vinos Finos de California
  • Vocal Vineyards

What VIP experiences are available for purchase?

There will be 15 unique VIP experiences available for purchase ranging from $120 to $690 per ticket plus fees. These events include:

Wednesday, September 6

  • San Diego Wave FC Hosts the Opening Night Celebration (tickets)

Thursday, September 7

  • Chateau Montelena + Rare Society Dinner at Rare Society (tickets)
  • Mille Fleurs 1er Cru Burgundy Dinner (tickets)
  • Raw Bar and Seafood Lunch with Chefs Drew Deckman and Jackson Kalb at Pacific Coast Grill (tickets)
  • David Arthur Wine-Paired Dinner at Pamplemousse Grille (tickets)
  • Aaron May WhistlePig Whiskey Paired Dinner at Monarch Ocean Pub (tickets)
  • Tequila Reserva de la Familia and Winery Adobe de Guadalupe 6-Course Wine-Paired Dinner at Valle (tickets)

Friday, September 8

  • Drew Brees Hosts the Whispering Angel Celebrity Pickleball Tournament (tickets)
  • Aaron Paul and Bryan Cranston Host the Dos Hombres Mezcal Dinner at The Lodge at Torrey Pines (tickets)
  • Winemakers of Napa Valley Tasting at the The Croquet Lawn at Rancho Valencia Resort & Spa (tickets)
  • Moet Hennessy Paired Dinner at Pamplemousse Grille (tickets)
  • Celebrating a Century of Grgich at Ranch 45 (tickets)
  • Fine Wines of Tuscany Dinner at Cucina Enoteca with chefs Jackson Kalb and Silvio Salmoiraghi (tickets)

Saturday, September 9

  • Richard Blais Hosts the After Hours Party at the Pool House and Oxford Social (tickets)
  • Rob Machado Beach Cleanup and Seafood Brunch with chefs Brian Malarkey and Aidan Owens (tickets)

Are the same food vendors and wineries available both days?

Many of the same vendors will be serving food at both of the Grand Tasting days (Sep 9 & 10), but we recommend visiting the Grand Tasting itinerary for full vendor schedules and availability.

Will I see any celebrities at the event?

Yes! The DMWFF is hosted by San Diego Magazine’s very own publisher and Food Network judge Troy Johnson (Diners, Drive-ins, and Dives; Guy’s Grocery Games).Celebrity chefs and food icons in attendance include Catherine McCord, Claudette Zepeda, Brad Wise, Claudia Sandoval, Brian Malarkey, Antonia Lofaso, Eric Greenspan and many others. Other celebrity guests include Bryan Cranston and Aaron Paul of Breaking Bad, Wave FC’s Alex Morgan, pro surfer Rob Machado, and former pro footballer Drew Brees, among others.

Are children and pets allowed?

Unfortunately pets and young children are not allowed into the venue. Visitors must be 21+ years of age and the only pets allowed entry are service animals.

Is there a dress code?

Although there isn’t an official dress code, guests are encouraged to dress to impress. Embrace your Del Mar best, channel the spirit of race track opening day, showcase those Italian designer shoes you’ve been waiting to flaunt, or opt for the quintessential San Diego Tuxedo: a Hawaiian shirt, shorts, and flip-flops.

Where can I park?

Parking is available at Surf Sports Park for $20/day. To get to the Surf Sports Park (formerly San Diego Polo Fields) from Interstate 5, take the Via De La Valle exit. Go East on Via De La Valle for 2.8 miles. Down the road is the entrance to the sports park off of Via De La Valle. If you are planning on drinking ensure that you have a designated driver or access to rideshare services such as Uber and Lyft. Festival guests can also opt for public transportation. 

What public transportation options are available?

For easy access to the festival venue, commuters can take the COASTER commuter train to Solana Beach stop followed up by a quick bus ride on the 308 route to the Via De La Valle & Caminito Porta Delgada stop–just steps away from the Surf Sports Park festival venue.

What hotels are nearby?

For out-of-town visitors, we recommend staying with our hospitality partners the San Diego Marriott Del Mar, Residence Inn Del Mar, and the Residence Inn La Jolla all providing close proximity to the Surf Sports Park venue.

Will there be live music?

Yes! The event will feature live music and DJs. Stay tuned for updates on the schedule for the Grand Tasting.

What cause does DMWFF ticket sales support?

The Del Mar Wine + Food Festival is proud to partner with Feeding San Diego, a nonprofit dedicated to redistributing food to those in need and alleviating hunger around the city. A portion of all DMWFF tickets and proceeds will go to Feeding San Diego.

When is the last day to buy tickets?

Tickets to all Del Mar Wine + Food Festival events are available for purchase day-of until sold out. While ticket sales don’t formally close we recommend securing your tickets in advance to ensure you don’t miss out on this extraordinary event.

How can I contact event organizers?

For general questions, email: [email protected]For questions about tickets, email: [email protected].For media inquiries, email Carissa Rosenthal at [email protected]

Cole Novak

About Cole Novak

Cole Novak is an award-winning writer with a passion for highlighting local figures, small businesses, and nonprofits. Born and raised in San Diego, Cole is passionate about photography, surfing, art, the local food scene, and the great outdoors.

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Food & Drink SEPTEMBER 2, 2026

A Gluten- and Dairy-Free Bakery Is Popping Up Across San Diego

At The Delicate Squash, Shannon English is rethinking cookies, cakes, and pastries with seasonal ingredients and natural sweeteners

A Gluten- and Dairy-Free Bakery Is Popping Up Across San Diego
Courtesy of Shannon English

Midway through my phone conversation with Shannon English, owner of The Delicate Squash, I hear an alarm shrilling in her background. 

“Sorry, I’ve got to pull some cookies out of the oven right now!” she apologizes. After a few beats, she picks the phone back up and laughs. “I feel like I’m bouncing around all over the place.”

After hearing her run through a list of her professions and current hobbies, I’d have to agree. English runs The Delicate Squash, a gluten- and dairy-free bakery; teaches cooking demos; pops up at farmers markets; wrote a book of poetry (Deep Water came out this month from Beyond the Veil Press); hosts a monthly open mic night; dipped her toe into ballet; recently joined a running club; volunteers at local farms; and finally, teaches at a play-based, nature-based preschool.

I’m tired just talking to her. 

Surprising no one, English seems to have unlimited energy and enthusiasm for all this work, notably in education. Early childhood education is one of the most pivotal times for nurturing lifelong learning, but she also aims to educate the public on how to eat cleaner, feel better, and support your local food systems. She started The Delicate Squash in late 2023 after discovering she has a chronic illness, going through the typical standards of care and even strict elimination diets, to no avail. 

Courtesy of Shannon English

“I’m not going to say I found a diet that has ‘cured’ me, but I have found that taking a more mindful approach to a lot of things, including diet, has made symptoms far more manageable for me,” she says. 

Even people with dietary restrictions deserve a little treat from time to time, but she had a hard time finding anything that tasted good and made her feel good. Thus, The Delicate Squash was born.

All of her baked goods avoid gluten and dairy, and use natural sweeteners like coconut sugar or maple syrup as well as herbs, fruits, foraged flowers, and other natural flavorings. Her signature cookie, the “Delicate” cookie, is a sea salt dark chocolate cookie that’s soft, a little salty, a little sweet, and made with oatmeal to keep it gluten-free. Other crowd favorites are thumbprint jam cookies with jams made from scratch with change seasonally; breakfast pastries like orange, dark chocolate and cardamom scones; brownies; orange and black sesame banana bread; seasonal pies; and custom and seasonal cakes (currently, the late summer flavor is a dark chocolate coconut milk ganache with berry jam).

English says some people are surprised she can produce such a variety of goods with the dietary restrictions she adheres to. “A lot of feedback I get is ‘I could never do that,’” she says. But if she can do it, she assures me that anyone can. “I like to say ‘practice makes progress, not perfection.’” 

Her advice? Focus more on being present than presentation, and don’t be afraid to experiment to keep things interesting. And if that doesn’t work, you can always hit her open mic night to ask for tips.

Customers can order from The Delicate Squash’s online store, check her upcoming schedule of pop-ups, or find her goods at various independent retailers around San Diego.

San Diego Restaurant News & Food Events

Vinyl Listening Room Opening Inside Escondido’s Distinction Gallery

Escondido is getting in on the listening bar phenomenon. On September 5, musicians Mat Rakers, Kevin Capacia, and Billy Petty will open Plot Armor, a Japanese-style vinyl listening bar that Rakers says they aim to feel “curated and intelligent.” 

“Currently, there are not a lot of ‘cool’ spots in Escondido,” he says. Backed by The San Diego Music And Art Company and The Escondido Music And Art Company, Plot Armor will soon offer sake, wine, beer, and soju cocktails, plus Japanese non-alcoholic options and cold brew. Eventually, they’ll add Japanese-inspired snacks, but the focus will be creating a small place (very small—the seating capacity is 20) where vinyl junkies can come listen, linger, and libate. 

Courtesy of Fairmont Grand Del Mar

Beth’s Bites

  • Ocean Beach has a new watering hole. The Jetty opened in July at 4934 Voltaire Street (where Voltaire Beach House used to be), and while I don’t think OBceans were hurting for where to get a drink, the more the merrier. 
  • Chinese restaurant powerhouse Chef Fei is finally making it to the U.S., opening a spot at Westfield UTC mall on September 5. Known for Hunan-style stir fry dishes, it’s often lauded as one of the most consistently solid chains in the world—in fact, in 2018 chef Fei Lianghui took home the highest honor a Chinese chef can earn, the China Golden Chef Award. Again, I don’t think mallgoers were hurting for great places to slurp some noodles, but there’s always room in my heart for more stir fry.
  • In past years, Fairmont Grand Del Mar didn’t exactly jump to mind when I looked for different Día de Muertos celebrations around San Diego. That changes this year, when the five-star resort will debut its first Día de Muertos celebration on November 1. Michelin-recognized chefs like Javier Plascencia (Erizo, Animalon), Roberto Alcocer (Valle), Drew Deckman (Deckman’s En El Mogor), and more will come from both sides of the border for one night only, with proceeds going to Fundación Tijuana Sin Hambre. Get ready for what will undoubtedly be San Diego’s most upscale take on the Mexican holiday.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Everything SD AUGUST 28, 2026

San Diego Is Getting the Music Venue It’s Been Missing

Live Nation is turning the historic Wonder Bread Building into a 4,000-capacity concert hall designed to bring more touring acts to the city

San Diego Is Getting the Music Venue It’s Been Missing
Rendering courtesy of Live Nation

Imagine being the song continuously getting skipped on the playlist. Not because no one wants to hear you, but because you never quite fit the moment. For years, San Diego has been that song on the touring circuit. Artists who have outgrown intimate clubs but aren’t yet filling  arenas and stadiums have often passed us by, heading north to venues better suited to the size of their show. San Diego wasn’t missing the audience, it was missing the room.

That’s all about to change.

On August 17, Live Nation Entertainment announced plans to transform the historic Wonder Bread Building, which it purchased in June for $16.8 million, into a 4,000-capacity indoor venue slated to open in fall 2028. The new space will host music acts as well as private, corporate, and community events. 

Currently, San Diego’s concert landscape jumps quickly from intimate clubs like the Casbah, Winston’s, and Belly Up to larger theaters, amphitheaters, arenas, and stadiums. What’s largely missing—particularly downtown—is a modern indoor room built specifically for roughly 4,000 concertgoers. This leaves a gap in mid-size venues for touring acts that land stages like the Hollywood Palladium or Boston’s MGM Music Hall at Fenway. 

“We are filling a void in the market,” says John Schalk, Live Nation’s Vice President, San Diego Market. “There are other venues in town, but this […] building is just something that doesn’t currently exist.” Although SDSU’s Cal Coast Credit Union Amphitheater serves the 4,000-capacity range, its outdoor, fixed-seating arrangement isn’t as versatile as the proposed Live Nation project. 

Located at 171 14th Street, just a six-minute walk from Petco Park, the building carries a century of history. Architect Eugene Hoffman designed it in 1924, a year after completing the Barcelona Apartment Hotel in Bankers Hill. The landmark brick building served as a bakery and warehouse for the Southern California Baking Company before Continental Baking Company, producers of Wonder Bread, took over in the 1950s and operated there through 1988 continued at the site until 2007.

In the early 2000s, Bob and Gay Sinclair, the couple behind a portfolio of East Village properties, purchased the building. After Bob—the founder of Pannikin Coffee & Tea—died in 2011, Gay sold much of their real estate portfolio but held onto the Wonder Bread Building. Mission Brewing eventually took over the space, where it operated for more than a decade before announcing its 2026 departure.

Now, the building is preparing for another reinvention. Live Nation plans to preserve the historic bakery’s four exterior walls, red brick façade, grain silo, barrel-vaulted trusses, and skylights as part of its next chapter.

Live Nation isn’t looking to erase its history but to celebrate it, allowing the building’s past to give the new venue some soul. “It’s really important for us that we maintain the integrity and the history of that building,” Schalk says. “There will be new construction and design elements as we go through the process to create the concert venue, but we’re working really hard to preserve it.”

Blueprint Studio, Live Nation’s in-house design and development group, and Gensler, the architecture firm behind San Diego International Airport Terminal 1 and Snapdragon Stadium, will be heading the project. The plan is to design the ground-floor space as an open, general-admission area with a premium level above with 600-plus fixed seats, in addition to box and suite sections. There will also be an additional structure built on top of the historical portion of the building (the four original walls that house the lobby) called the Vinyl Room—a Japanese-inspired hi-fi listening VIP lounge serving elevated food options.

One of the most reassuring aspects of the project is the focus on the concertgoer’s experience—specifically the “pet peeves” we all know too well: long bathroom lines, cramped exits, obstructed views. According to Schalk, one of the best things about building upon the existing structure is having the ability to consider potential obstacles and tackle them before construction begins. “I’d say we are ‘purpose building’ the entirety of the project for a music venue,” says Gensler lead project architect Garrett van Leeuwen. “As part of our design process, we do an in-depth sightline analysis to make sure that sightlines are optimized from every point and seat within the venue.” 

Circulation design is also being implemented to ease traffic flow, alongside acoustic optimization and a transformative outdoor beautification effort. According to van Leeuwen, this “public realm space” will grow the existing 14-foot sidewalk to a 32-foot sidewalk complete with plazas and landscaping. 

“This venue is for the fans. For the music lovers,” Schalk explains. The vision is intimate: “I want a fan to walk up to that building, see that red brick facade, grab their ticket from the box office, go into the lobby and see some of the history that will present itself… and feel like you entered a home.” Schalk also expressed a “keen interest in making sure that we work with the local artists, the local bands, the local musicians in town.” It’s a project that recognizes San Diego as a growing market that is hungry and ready to see a vibrant arts and culture community thrive. 

According to an analysis by Oxford Economics analysis shared by Live Nation, the venue is projected to deliver a significant boost to the local economy, generating approximately $97 million in annual economic impact and supporting 660 jobs. This also includes welcoming 316,000 fans each year—with 126,000 traveling from outside the San Diego metro area—and driving $53 million in local spending at nearby restaurants, hotels, and retail establishments. 

Considering its proximity to other major event spaces and overall busy urban areas, traffic and parking may be a concern, especially on nights of overlapping events. But in those cases, Schalk said they would work together on communication efforts; parking availability; and staggering start, end, and loading times; as well as providing easy access to designated rideshare areas. With transit stations nearby (the closest one being a 4-minute walk at 12th & Imperial), public transportation is another great option for enjoying your night out. 

There are still two years of design, construction, and plenty of logistics between now and opening night. But the bigger promise of the Wonder Bread Building is simple: San Diego finally gets a venue built for the artists who have historically passed it by. After years of getting skipped on the touring playlist, the city may finally be getting its turn on repeat.

Camila Ibarra Gallego is a CaliBaja native pursuing a master's degree in culinary journalism at the Basque Culinary Center. Shaped by the culturally rich, bicultural megaregion, she's passionate about sniffing out stories that connect people, territory and culture through food. When she's not tumbling down internet rabbit holes, you can find her pretending to be a wine connoisseur at a local wine bar or nose-deep in a good book.

Arts & Culture AUGUST 27, 2026

The Best Things to Do in San Diego: September 2026

Whether you’re ready to lean into fall or determined to keep summer going, here are all the best things to do this month

The Best Things to Do in San Diego: September 2026
Courtesy of Oceanside Museum of Art

September is San Diego’s unofficial second summer—the crowds thin, the weather stays warm, and the city’s calendar somehow gets even busier. This month brings stadium-sized rock shows, Broadway’s buzziest comedy, a new anime convention, world-premiere theater, gallery openings, food festivals, and the first signs of spooky season. Whether you’re ready to lean into fall or determined to keep summer going, here are the best things to do in San Diego this September.

Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Courtesy of Kehlani

Concerts & Festivals in San Diego This Month

9/2 

As Guns N’ Roses storm into decade five, their appetite for destruction persists. During their Snapdragon Stadium concert, hear the hard rock anthems, new material and a set from The Black Crowes.

9/23

Kehlani is proof that the romance and earnest sensuality of old-school R&B will never go out of style. Hear her take it back to the aughts at Viejas Arena.

Theater & Art Exhibits in San Diego This Month

9/6-10/11

From the silver screen to The Old Globe stage, John Carney will Begin Again (again) with a world premiere musical adaptation featuring new songs—courtesy of Train—and a story overflowing with hope. 

9/12-10/17 

The concept of work is a guiding principle for San Diego native and multidisciplinary creative noé olivas. Observe his community-informed approach via Tierra y Cielo (Earth and Sky) at Best Practice Gallery. 

9/18-10/25 

Two workers grapple with the weight of their roles at a temporary migrant shelter in Mario Vega’s world premiere play Our Lady of the San Diego Convention Center, set for citywide performances. 

9/26-2/28/2027

Luminous visions of peace and the Punjabi-American roots of Rupinder Kaloti inform The Gathering, a wondrous unification of family foretold via paintings at Oceanside Museum of Art. 

9/29-10/4 

It’s Mary Todd Lincoln’s world and we’re just living in it. See the presidential paramour barrel to her way to stardom at the Civic Theatre during Oh, Mary!, Cole Escola’s political spoof. 

Courtesy of SeaWorld

More Fun Things to Do in San Diego This Month

9/5 & 9/6

Pros and Con(vention)s: Anime San Diego will debut at the San Diego Convention Center with cosplayers, panels and more than 400 vendors well-versed in Japanese animation.

9/11-10/31 

Scaredy cats beware: SeaWorld San Diego’s Howl-O-Scream embraces frights forged in darkness. Enjoy an ominous lineup of live shows, scare zones and bloody bars ahead of Halloween. 

9/12

The best parts of Artivál and the Alley Cat Art Walk have united for the free Alley Cat Art Fest, an all-day outing for live music and immersive artwork in Downtown El Cajon.

9/12 & 9/13 

Take a Grecian vacation for a fraction of the price during the annual Cardiff Greek Festival, two days of immersive cuisine and culture—with plenty of dancing—on the Encinitas coast.

9/13-9/20

Step away from the stove! The California Restaurant Association has eight days of eating experiences with your name on it. During San Diego Restaurant Week, explore by meal, neighborhood or cuisine for your personal dining plan. 

9/16 

Nourish yourself with an all-inclusive spread of Pacific Beach eats and locally-crafted artwork during the HeArt of PB Restaurant Walk on Garnet Avenue.

9/19 

When it comes to stand-up comedy, Chelsea Handler is always ready to roast. See Handler tell anecdotes and skewer an assemblage of victims during her Balboa Theatre performance. 

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Studio S SEPTEMBER 1, 2026

The Best Gym in San Diego Isn’t Really a Gym Anymore

Earlier this year, Fit quietly dropped "athletic" from its brand, from Fit Athletic Clubs to simply Fit, and started calling itself something new: a social wellness club.

The Best Gym in San Diego Isn’t Really a Gym Anymore
Courtesy of FIT

There’s a version of San Diego that lives in two extremes. On one side, the 5 a.m. crowd: biohackers, marathoners, people who’ve already logged a cold plunge before your alarm goes off. On the other, the after-dark crowd, the ones chasing sunset happy hours and late dinners with friends. Everyone seems to be either optimizing or unwinding, and most of us feel like we’re failing at both.

Fit, San Diego’s reigning Best Gym for the third year running, has built its entire identity around erasing that divide.

Walk into one of Fit’s three San Diego locations on a Tuesday afternoon and the lines blur fast. Someone’s mid-set on the squat rack. Someone else has a laptop open at a café table a few feet away, half-working, half-people-watching. A group is trading plans for the weekend’s event by the recovery lounge. Nobody’s in a rush to leave. 

“We’re not competing for the same people,” says Emily Waybright, Public Relations Manager at Fit,  addressing the arrival of a national luxury gym chain in San Diego this year. “We don’t really feel like we’re in the gym category. It’s this unique thing.”

That unique thing has a name now. Earlier this year, Fit quietly dropped “athletic” from its brand, from Fit Athletic Clubs to simply Fit, and started calling itself something new: a social wellness club.

It’s a small wording change with a bigger idea behind it. Fit was never built around escaping the workday. It was built around the people who genuinely like what they do, and who want workouts, work, and friendships to happen in the same place instead of three separate ones. Because sometimes red light therapy with a stranger turns into weekend plans.

Fit’s philosophy traces back to its founder, who started the brand nearly two decades ago after failing to find a gym he actually wanted to belong to. He looked instead to the old-school country club, where people came for a shared interest and stayed for the community. His version was made for a younger generation, minus the golf, plus the loud music.

Which makes it a little ironic that the very award putting Fit back in the spotlight this year is Best Gym.

What does the best traditional gym look like when the definition of a gym is becoming less traditional? It’s a fair question, and Fit’s answer is that the fitness industry itself is shifting. The 45-minutes-in, 45-minutes-out model is giving way to something closer to a genuine third space, the kind of role the office and the bar used to play before remote work and changing nightlife habits rearranged how people spend their time

For Fit, community isn’t a marketing add-on to fitness. It’s the through-line. Members aren’t just paying for a treadmill; they’re paying for an entire day of social wellness that’s built on performance, recovery, connection, and a plan for the next event on the calendar. That’s a much harder membership to walk away from.

Ambition and ease aren’t opposites here, they exist side by side, where passion and play share the same morning. On September 12, Fit is hosting Sol, a full day wellness festival at Fit Social. The morning focuses on wellness classes and vendors and then the evening is a full party with multiple DJ sets and an open bar. Think of it as a kick-off to locals’ summer in San Diego. 

Ready to see what a social wellness club actually looks like? Visit fitclubs.com, or follow along at @thefitclubs on Instagram.

Partner Content
Food & Drink AUGUST 18, 2026

Fish Guts’ Pablo Becker Is Betting Bigger on Barrio Logan

The city's fish taco hero is opening Concrete Cowboy across the street, plus a home-cooked Mexican sandwich spot

Fish Guts’ Pablo Becker Is Betting Bigger on Barrio Logan
Courtesy of Fish Guts | Photo Credit: Adam Martinez

You have to be crazy or a genius to name a restaurant Fish Guts. You have to be even crazier to open a restaurant that holds maybe two dozen people at a time—if you don’t mind elbowing one other while scarfing down some of the best fish tacos in San Diego.

And yes, “best” is a relative term. But in Fish Guts’ case, it’s for real—and that’s saying something in a town literally world-famous for fish tacos

Ever since Pablo Becker opened up his diminutive eatery in 2023 at the corner of Logan Avenue and Sampson Street in Barrio Logan, Fish Guts has been named one of the city’s best new restaurants in 2023, Critic’s Pick for the best fish tacos in San Diego in 2024, 2025 and 2026, as well as readers’ top pick in 2024. It’s like if Rubio’s married into the royal family. 

Most of his ingredients come straight from the cold waters of the Pacific Ocean, which happens to be down the street. His de espada (blackened swordfish) taco is the stuff of legend. He’s kept Fish Guts operating at an elite level, which tends to happen when you work for five years in Chicago under chef Richard Sandoval (who, by chance, is also his cousin) and open an ahead-of-its-time high-end modern Mexican restaurant in East Village (El Vitral Restaurant & Tequileria, 2009-2013). 

Now Becker is branching out again, opening two new concepts in Barrio Logan this fall. 

The first will be upstairs from Fish Guts, which at one point was destined to become an intimate omakase counter. Santo Poco will be a lunch-only sandwich shop, offering takeout and delivery (no dine-in), and the sandwiches will be a little Mexican, a little French, a little Italian, a little from Chicago, a little from New York. Basically, a bunch of different styles all on really, really good bread. 

“There’s probably going to be a Cuban-style sandwich in there with a touch of Mexican, some cold cut Italians, too, putting my touch on them,” he says. “That’s what I feel like is my style of cooking.” 

Things will be traditional, but inventive. Like his fish & chips taco at Fish Guts: two classic dishes, one killer mash-up. There will also be a hat tip to the late, great Anthony Bourdain, a sandwich called the Antonio Bourdain. 

The second will be across the street from Fish Guts in the former Lia’s Lumpia space. Concrete Cowboy will be a taco-driven joint on the same wavelength as Fish Guts (keep it simple, keep it special), but featuring land animals rather than sea brethren. Think tacos made with duck confit, ribeye, pork belly, skirt steak. 

The inspiration behind Concrete Cowboy comes from Becker’s father, a lifelong Western obsessive, despite growing up in Mexico City’s urban metropolis. “He always liked that cowboy life, that vibe,” he says. “I always say ‘Dad, you just grew up in the wrong city.”

He’s aiming to open Santo Poco in October and Concrete Cowboy in November. Neither require massive renovations, and while the former Lia’s Lumpia space will keep the cabin-esque aesthetic, he’s creating more of an adobe-style exterior and an interior lined with Western-themed wallpaper and taxidermied animals. He’ll also tweak the bar layout to move from a fast-casual feel to full service. 

Local designer Dane Danner is designing both spaces and visual direction for menu layouts, logos, and packaging, going for low-key, but high on vibes. Once Concrete Cowboy opens, Fish Guts will temporarily close to remodel the space to switch its white palette for a warmer feel, plus introducing a refreshed menu featuring some new tacos and other items. 

Could another Fish Guts be on the way somewhere else in San Diego? Not likely, says Becker. “Fish Guts is cool, “ he says. “I feel once you start branching out, it’s more forced, not as organic.” So for now, count on Becker staying in the neighborhood. 

Santo Poco opens for lunch daily October 2026, 2222 Logan Avenue (above Fish Guts). Concrete Cowboy opens Tuesday through Sunday for lunch and dinner November 2026, 2219 Logan Avenue.

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink AUGUST 16, 2026

Madison on Park Temporarily Closing Next Month

The University Heights eatery will close September 7 for a multi-month renovation and rebrand

Madison on Park Temporarily Closing Next Month
Courtesy of Madison on Park

Ten years ago, restaurant design centered around sleek minimalism. Fonts lacked serifs, clean lines dominated, and any manufacturer that made globe-shaped chandeliers must have made an absolute killing.

Things have changed since then, and Jeff Fink says it’s time for Madison on Park to glow up. On September 7, Madison will temporarily close its doors for a top-to-bottom renovation of the space and concept. Fink hopes to reopen this fall ahead of the busy holiday season, with a new look he calls moody mid-century maximalism. 

“We have to take into consideration what’s going on culturally,” he says. When Madison first opened, TikTok wasn’t a thing in the U.S. and craft cocktails felt relatively cutting-edge. Today, he sees a resurgence in the vintage look, handmade goods, and low-to-no ABV drinks dominating menus everywhere. 

Courtesy of Madison on Park | Photo Credit: Andy McRory

Fink and his partner Matt Sieve have already dabbled with that sort of motif at Sonny’s Pizza, their Brooklyn-inspired joint around the corner. Fully half of the cocktail menu is made up of spritzes, mocktails, and Negronis. Madison 2.0 will take it further.

The new concept doesn’t have a name yet—Fink says they have to feel out the vibes as they make progress with the design. “The name comes when you see it appear,” he says. But he has a few design elements in mind: things like more artwork and more uplighting. “Not cluttered and overstuffed… I want to keep it intimate, sexy, and immersive.”

Madison rightly earned its rep as one of the best-dressed eateries in San Diego, nabbing an Orchid Award for interior design its first year. The returning designers Anna and David Sindelar originally transformed the space from weird padded walls and fake greenery at Lei Lounge into a mid-century modern wonderland, complete with a signature arched ceiling and geometric patterns aplenty. Michelin-recognized chef Mario Cassineri (Ciccia Osteria, Bice Ristorante) built a menu heavy on Mediterranean flavors mixed with California classics. 

The new menu shouldn’t feel completely jarring, but will take cues from Fink’s recent travels in Spain with his family. Expect shareable plates with lighter ingredients. “Americans eat way too much, and our portions are way too big,” he says. “I like the idea of smaller plates, healthier plates, and being creative… I’d rather see 15 items on the menu that are all less than $20 so that I can try different ones.” Bar manager Danny Kuehner will continue developing craft cocktails and mocktails for the new venture, as well as curating a selection of wine from Europe and locally. 

Courtesy of Madison on Park | Photo Credit: Haley Hill

This isn’t the only project on their plate. Besides running Sonny’s in University Heights and Madi in Normal Heights, later this fall, Fink and Sieve will also open Josie’s, a modern all-day, Midwestern-style diner inspired by Sieve’s Minnesota roots. Like all their restaurants, it’ll hold a special part of their families’ legacies—something Fink hopes people feel as soon as they enter.

“You walk into Sonny’s, you’re like ‘Oh, Jeff’s at home,’” Fink laughs. “[Josies’] will be ‘Matt’s at home.’” The next version of Madison? We’ll have to wait and see. 

Madison on Park will temporarily close on September 7 until October (barring any unexpected delays). Keep up with the newest updates on Madison’s Instagram.


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Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Partner Content JUNE 25, 2026

Summer Nights at SeaWorld San Diego

SeaWorld dazzles with a drone show, big-name entertainers, new animal adventures and more 

Summer Nights at SeaWorld San Diego

Nights are heating up at SeaWorld San Diego. The quintessential summertime staple on Mission Bay is transforming into a destination for unforgettable day-to-night adventures, bringing back some of its most popular Summer Nights programming and introducing exciting new experiences sure to delight both kids and adults alike. 

The 2026 Summer Day to Night at SeaWorld San Diego is the park’s most ambitious season yet. SeaWorld has planned a highly anticipated entertainment lineup that features nine weeks of throwback concerts featuring R&B and hip‑hop favorites from the ‘90s and early 2000s, including Jordin Sparks, Too $hort and Warren G, Ashanti, and an array of boy band heartthrobs performing together as part of the Pop 2000 Tour. 

New this season is perhaps the park’s most visible update: a nightly drone show, Ocean of Dreams, which illuminates the sky with hundreds of synchronized sparklers. Drones form sea otters, sharks, dolphins, and a majestic orca that tell a breathtaking 12-minute story of marine life and underwater ecosystems. The show culminates with a spectacular electric neon finale celebrating hope, wonder, and ocean stewardship.

Nighttime visitors are also in store for animal adventures that fuse education with high-energy fun and the dreamy ambiance of nighttime. The park has launched two all-new animal presentations: Shamu’s Celebration: Light Up the Night and Dolphins: Touch the Sky. Shamu’s Celebration: Light Up the Night features vibrant lighting, music, and dynamic choreography that celebrates the power and beauty of killer whales. Dolphins: Touch the Sky showcases playful bottlenose dolphins and the special connection between humans and the natural world. And back by popular demand is fan-favorite Sea Lions Tonite. See the charming pinnipeds splash, play, and parody pop culture in this refreshed crowd-pleaser. 

More must-sees: a newly reimagined Shark Encounter, one of the country’s more immersive exhibits highlighting 11 different species up close, SeaWorld’s beloved BMX Blast! stunt show, and high-seas escapade, Pirates Ahoy! The Battle for Mermaid Cove. And don’t miss the park’s all-new Deep Sea Disco, which encourages guests to dance the night away under the glow of the SkyTower, and vibrant closing time laser light display Laser Reef Summer Spectacular. 

Amp up the nighttime vibe with local craft beers, curated cocktails, and nostalgic theme park treats with $1 beer all summer long. SeaWorld is the place for day to night summer fun. When the sun goes down, SeaWorld lights up, and inspires guests of all ages to embrace their inner whimsy and see why generations of San Diegans head to SeaWorld to make memories they’ll never forget. 

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