San Diego’s coffee industry has yet to hit its ceiling. There are at least 850 coffee shops across the county (possibly over 1,000 at this point) and more specialty cafes and roasters seem to join the roster every other week.
Some newcomers, like Chance’s Coffee, focus on specialties like Vietnamese coffee; other stalwarts, like Bird Rock Coffee Roasters, have helped put the local coffee scene on the map with internationally acclaimed beans and baristas for 20 years. You can get a classic pour-over or an ultra, whipped cream–topped strawberry lavender basil blueberry matcha latte sprinkled with unicorn glitter—whatever your coffee style, San Diego’s got it… somewhere.
Steady State Roasting falls more in the former category, focusing on traceable, sustainable sourcing and no-nonsense roasting (no unicorn glitter here, sorry!). Founder and lead roaster Elliot Reinecke first started Steady State in a garage behind his house, roasting small batches until expanding slightly to a shared and not-quite-permitted space before landing in a lucky spot on State Street in Carlsbad.
Now, eight years later, Steady State is scaling up once more, opening its second cafe in San Marcos next to their roastery. The new location offers the same food and drink menu as the original Carlsbad location, and Reinecke says he plans to add an onsite bakery to bake items like English muffins and country loaves to supplement Prager Brothers’ more specialized pastries.
He doesn’t plan on opening more cafes, though. Rather, Reinecke plans to expand roasting operations and strategic sourcing. Currently, he sources beans from Colombia, Panama, across Africa, and as of this year, Costa Rica. “We’ve had Costa Rican coffee before, but we went to origin a few months ago and bought six different lots from there, all from really good high-end local farmers,” he explains.
The rising cost of sourcing does present some challenges, as does changes within coffee culture itself. Coffee has moved from a mass-market beverage to a highly personalized artisanal experience, but the current feeling is moving back towards focusing on quality over flashiness, says Reinecke.
If Reinecke’s prediction is right, coffee is headed on a similar trajectory to craft beer. Ten years ago, no one knew what Citra hops were. Now, even casual beer fans are versed in hop varieties, and that attention to detail is spilling over to coffee as well. How many of San Diego’s 1,000 coffee shops will remain once the unicorn glitter’s luster fades? My bet is on anyone remaining steadfast to sourcing, sustainability, and simplicity.
Steady State San Marcos is now open at 1320 Grand Avenue, Suite #9, San Marcos. Initial operating hours are Tuesday through Saturday, 7 a.m. to 2 p.m.
San Diego Restaurant News & Food Events
Beth’s Bites
- Sake lovers would do well to keep September 27 open. The 10-year anniversary of the San Diego Sake Festival is coming to Julep Venue in Mission Hills with over 150 different sakes and shochus from across Japan, plus VIP tickets get special access to unlimited tastings from Michelin-starred Soichi Sushi. VIP opens at 2:30 p.m. and general admission is 3:30 p.m., but early bird tickets are limited to the first 40 people. I mean c’mon, sushi and sake? If you’re even remotely interested in learning more about sake (or already know you’re a fan), this is the event of the year.
- The uber-luxe spa The Golden Door in Escondido has been rejuvenating guests for over six decades, even winning Best Bathhouse Remodel in our Best of San Diego 2023 for its multi-million dollar overhaul. Now, you can try making the property’s signature nourishing cuisine at home with Chef Greg Frey, Jr.’s debut cookbook The Golden Door Table. There are over 100 recipes ranging from potassium broth to miso black cod, plus desserts, breakfast items, and a ton more to inspire your own wellness journey. The book hits shelves on September 15, but preorders are available now.
- Love her or hate her, Gwyneth Paltrow has undeniably created a wellness dynasty with Goop, her blog-turned-brand with locations across California. Soon, San Diego will get its own shot of Paltrow-power when the first Goop store opens in One Paseo later this year, followed by an on-campus location at UCSD’s Triton Center. Charge your crystals and send out good energy to the construction and permitting entities…
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