From 19th-century imports to the modern craft scene, the city's coffee culture has grown from a decentralized effort to a thriving collective of indie artisans
San Diego was, of course, a tuna town before it was a coffee town, but the end of one marked the beginning of the other. In the late 1800s, a wave of Portuguese immigrants formed a fishing community in Point Loma, and by the 1970s, San Diego was the tuna capital of the world. The city’s “Cannery Row” stretched across the downtown waterfront, filling warehouses with thousands of employees sorting, processing, packing, and canning fish to ship across the country.
As those halcyon fishing days waned for multiple reasons—the Marine Mammal Protection Act of 1972, increased competition from abroad, rising costs of production—some warehouse proprietors turned their sights to alternative business opportunities.
Coffee was a commodity on the rise.
At the time, only a very small handful of coffee businesses operated in San Diego, including G. H. Ballou & Co., considered to be the city’s first. Established in 1889, it began importing coffee and tea in Little Italy (taking advantage of the nearby rail line for easy shipping), eventually becoming the Adams-Henry Company in 1912. The San Diego Coffee Company purchased it in 1928, adding a roastery to its importing and distribution model.
By the mid-1900s, there were only about a dozen coffee shops across the city. Writers like the late Lou Curtiss, founder and owner of San Diego’s iconic music shop Folk Arts Rare Records, described them as mostly European salon–style respites for beatnik poets, painters, and other artist types. Torrey Lee, owner of Cafe Moto, remembers that bohemian vibe.
Courtesy of InterAmerican Coffee
“Coffee shops were a place where it was like going to the beach, if you didn’t go to the beach,” he recalls. He’d hop on his scooter and search out that communal culture (he met his wife Kim in a coffee shop in the ’80s).
Lee is a second-generation San Diego coffee authority. In 1968, his mother Gay and stepfather Bob Sinclair opened Pannikin Coffee & Tea in La Jolla. It’s believed to be the first modern-era San Diego coffee roaster, which also sold specialty coffee to both wholesale and retail customers and imported tea, coffee, and Mexican cocoa. Sinclair acquired various warehouses in the Gaslamp and downtown, including the historic Wheelworks Building on J Street in East Village. He grew the coffee-roasting portion of the business so much that in 1997 he separated that facet as Cafe Moto. In 1998, Lee and Kim purchased it outright and have operated it as a wholesale company and café out of Barrio Logan for over 20 years (it’s one of the first drive-thru coffee joints in the city).
In 1989, Karen Cebreros launched Elan Organic Coffees, San Diego’s first company importing green coffee—raw, unroasted beans—from various countries of origin. Roasters buy green coffee for a few reasons: They’re less expensive, have a longer shelf life, and allow local roasters to control the flavor profile and be part of the craft instead of buying someone else’s finished product. It’s the de facto option for specialty coffee roasters. The same year Elan opened, the price of coffee collapsed across the world, giving cafés in San Diego and beyond even more incentive to give roasting their own beans a try.
Courtesy of Bird Rock Coffee Roasters
Kayd Whalen is the senior trade and head of the San Diego office for InterAmerican Coffee, a global importer of specialty raw coffee across 27 countries. When she worked for Elan in 2005, “there were very few roasters here,” she says, pointing to businesses like Ryan Brothers (opened in 1994) and Bird Rock Coffee Roasters (whose founder Chuck Patton started roasting in 2002 but didn’t open the first retail location in Bird Rock until 2006). But she could see the revolution was coming.
“I think the actual birth of specialty [coffee] and the birth of roasting coffee in San Diego kind of came along hand-in-hand with the craft beer boom,” she adds.
Beer and beans’ concurrent explosion isn’t a surprise: The rise in craft in one category makes people look around and think, “What other, similar things can we do this to?” From the mid-2000s to mid-2010s, both beverages were on the rise. By 2018, at least 155 breweries operated across the city, and Wallethub ranked San Diego the 10th best coffee city in the United States.
While the 2008 recession was bad news for a lot of businesses, the silver lining was that more people started tinkering with the art. “Everybody got into roasting because they were trying to lower their cost of goods,” explains Bird Rock Coffee Roaster president Jeff Taylor. Whalen estimates the number of local roasters she worked with jumped from three or four in 2007 to well over 100 today.
Courtesy of InterAmerican Coffee
San Diego’s proximity to Mexico is also crucial; we’re the closest major US city to a coffee-producing country. Roasters from Baja are beginning to attend and host cuppings in San Diego—events where coffee pros sniff, slurp, describe, and discuss characteristics like aroma, flavor, mouthfeel, and aftertaste to evaluate a particular brew. “Tijuana is really coming up,” Whalen says.
“It’s not like you have to go to Portland to get a good cup of coffee,” Taylor says, noting that everyone has access to the same beans, same machines, and same training. “The coffee culture in San Diego is 100 percent as good—maybe not as large, maybe not as intense—but absolutely as good as Seattle or Portland or New York or anywhere else.”
Courtesy of Cafe Moto
The Mentor
Cafe Moto
If the San Diego coffee industry had a Hall of Fame, there’s no doubt Cafe Moto would occupy a place of honor. Not only is it one of the OG roasters in town since 1998, but the Moto gang has also mentored many other roasters, baristas, and café owners for years, sending its influence across every corner of the county.
Owner Torrey Lee subscribes to the theory that sharing knowledge with others creates community, not competition. He works to help professionals find their feet in an increasingly crowded (and expensive) industry. “Coffee is a people business,” he says. At least two dozen different hands touch coffee beans along the supply chain, from farmers to exporters to the baristas handing over the final, finished cup. The true cost of the beverage many of us take for granted is a relentless daily grind (no pun intended) for many, many folks.
One of the biggest challenges is getting customers to try a single-origin from a lesser-known coffee region like Rwanda or Papua New Guinea—and ballooning costs aren’t helping people break out of their comfort zones. But despite the occasional sticker shock, the team makes many choices—like buying from women coffee farmers (including Las Hermanas, an organic and fair-trade cooperative in Nicaragua)—based on the belief that value comes from more than just a price tag.
Courtesy of Bird Rock Coffee Roasters
The Shape-Shifter
Bird Rock Coffee Roasters
San Diego’s coffee timeline can be divided into two eras: Before Chuck and After Chuck. Chuck Patton launched Bird Rock Coffee Roasters in 2002, riding the third wave of coffee—defined by a commitment to ethically sourced beans; more delicate roasting profiles; and, well, the art of it all. It was perfect timing to get into the coffee game, and Patton had the right touch: By 2006, he opened his first café and in 2012, Roast Magazine (which hosts what’s basically the Oscars of coffee) named Bird Rock Roaster of the Year. Then he left.
In 2017, Patton sold Bird Rock to Jeff Taylor, cofounder and CEO of PT’s Coffee out of Kansas. (The two were friends, having spent years traveling across the world on buying trips.) He handed the head buyer reins to Taylor’s wife Maritza, one of the first “coffee sommeliers” in Colombia, before leaving the company in 2018. In 2024, he launched Chuck’s Roast and Patton Coffee Consulting, two ultra-small passion projects dedicated to coffee education, training, consulting, and roasting.
Meanwhile, Taylor took Bird Rock on a larger trajectory. He expanded café operations, opened a dozen shops across San Diego, launched wholesale accounts with Costco and Cometeer (an up-and- coming, fully recyclable alternative to plastic coffee pods), and made Bird Rock synonymous with San Diego coffee.
Courtesy of Dark Horse Coffee Roasters
The Goldilocks
Dark Horse Coffee Roasters
In 2013, Miley Cyrus topped the charts with “Wrecking Ball,” President Obama started his second term, and brothers Daniel and Bryan Charlson opened the first Dark Horse Coffee Roasters, serving cold brew and direct-trade coffee out of a small storefront on Adams Avenue in Normal Heights.
In the years since, the punk-oriented brand has grown slowly, now operating eight coffee shops in San Diego County (with two more in Truckee, CA and Koloa, Kaua’i) and slinging merch that satirizes ’90s cultural touchstones like the D.A.R.E. program and the cover of Sonic Youth’s Goo. The branding helps, but the beans and drinks (including a buzzy nitro cold brew and “The Champ,” a latte with honey and cinnamon) have been consistently good since day one.
Some other highly renowned cafés opened before Dark Horse (Coffee & Tea Collective, 2012), and some came later (Steady State Roasting, 2018). Others grew bigger (Better Buzz Coffee Roasters has at least 50 locations and remains on a roll), and others kept things a little more niche (James Coffee has five shops). But in an increasingly crowded coffee landscape, Dark Horse has found a formula that works, partly by going beyond obvious coffee meccas like North Park and South Park to launch outposts in places such as La Mesa, Mission Gorge, and Chula Vista.
The Curator
Rikka Fika
In an era of cluttered social media algorithms and Instagram-over-flavor drinks, Rikka Fika’s simplicity manages to shine through the hubbub. Combining the Japanese word rikka (meaning the first day of summer) and the Swedish word fika (the daily ritual of slowing down for a coffee break), the brick-and-mortar opened in 2023 in East Village after a few pop-ups around San Diego.
The shop prioritizes specialty coffee beans from a small number of international roasters that are hard to find in the US, especially much lighter, delicate roasts, as well as a small, hand-picked selection of retail products. “A lot of them are more curated items that promote slow living in a more minimalist way,” explains one of the two owners (who requested to remain unnamed since she spoke on behalf of the team).
Don’t mistake the shop’s intentional selectivism for pretentiousness. Neither owner comes from a hospitality background, and instead apply their professional expertise in fields like UX design to create something new—and rather special. “There’s more freedom and more liberty to do what we believe is right and what we believe is good,” the co-owner says.
There are plenty of coffee shops to bring your laptop to work or grab a latte to go as you rush to an appointment. But Rikka Fika’s whole thing is encouraging guests to take the time to await a hand-whisked matcha, savor a rare pour-over from a small roaster rarely seen outside Japan, or browse its collection of Norwegian porcelain cups—a rare reminder that it’s okay to slow down.
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
San Diego has always worshipped at the altar of good skin. Equal parts surf town, biotech hub, and wellness capital, it’s a city where lunch breaks become beach walks and sunscreen sits beside car keys by the front door. The products that get used here earn their place. With 266 sunny days a year and one of the highest rates of skin cancer in the country, we take skincare seriously. Dr. Bronner’s has been making soap in North County since the 1960s. Sun Bum was born in Encinitas and is now on shelves in over 70 countries. The tradition runs deep.
“Living in San Diego means your skin is exposed to sun almost every day of the year,” says Sue Zhang, M.D., a San Diego physician specializing in aesthetic medicine. “The products that tend to succeed here are the ones that can keep up with daily life, UV exposure, sweat, and movement, while still supporting long-term skin health.”
From a mineral powder that solves the sunscreen-over-makeup problem to an acorn oil serum rooted in Indigenous plant medicine, the local San Diego shelf is more diverse, and comprehensive, than most of us realize.
Courtesy of Kopari
Kopari
Sun Shield Body Glow SPF
A hydrating gel-oil hybrid that applies like a body treatment and leaves skin with a sheen that reads as healthy rather than oily. La Jolla–founded Kopari built its reputation on cold-pressed coconut oil sourced from family farms in the Philippines, and the Sun Shield Body Glow SPF is exactly that in summer form: coverage that doubles as skincare.
4-Skin
Morning Rub
The name is intentional. The founder got a melanoma diagnosis that his dermatologist caught—she’s now his business partner. The question he couldn’t shake was why the skincare industry hadn’t yet figured out how to talk to men, and 4-Skin is the answer: a premium sunscreen and skincare line built around the kind of blunt, self-aware humor that gets guys to pay attention. Men’s skincare has needed this for a long time, and the formulas are serious enough to deliver.
Courtesy of Coola
Coola
Classic Face Sunscreen SPF 50
Carlsbad-based Coola was formulating organic SPF before “clean sunscreen” was a marketing category, and the Classic Face Sunscreen is the brand’s thesis: protection that disappears into skin and layers cleanly under makeup. Sheer and lightly hydrating, it makes sunscreen easy to reapply before an afternoon walk at Torrey Pines.
Saffron and Sage
Glow Finishing Oil
Squalane, argan, jojoba, and CoQ10: a short ingredient list that does a lot. The Glow Finishing Oil from Mission Hills wellness sanctuary Saffron and Sage is plant-based, scientifically grounded, and formulated to absorb rather than sit on the skin. The brand started as an integrative health practice where acupuncture, naturopathic care, and functional medicine share a roof, and the skincare line runs on the same philosophy.
Courtesy of Alastin
Alastin
Restorative Skin Complex with TriHex+
The Restorative Skin Complex is powered by TriHex+, a patented peptide blend developed by Carlsbad-based Alastin’s team of SkinMedica veterans. It promises to clear out damaged collagen and elastin while supporting new production, the kind of gradual improvement that makes a product hard to quit.
Beldi is a multi-functional cleansing tradition rooted in Moroccan hammam culture, dating back over 12 centuries. Alia Jouj is the brand’s flagship product, and San Diego–based founder Dr. Mia Chae Reddy built a brand around it. Alia Jouj uses 100 percent organic, cold-pressed argan oil and the same ancient saponification method to produce a honey-thick liquid cleanser that softens skin without stripping it.
Courtesy of N8iV Beauty
N8iV Beauty
Móyla Moon Polish
Acorn oil has been used by California’s Indigenous communities as plant medicine for generations. Ruth-Ann Thorn, an enrolled member of the Rincon Band of Luiseño Indians, built N8iV around it as the first Native American–owned skincare brand to reach the national mainstream. The Móyla Moon Polish, named for the Luiseño word for moon, is an exfoliant centered on acorn oil Thorn gathers herself each year from the La Jolla reservation. Find it at the Gaslamp Quarter store Thorn owns at the historic Yuma Building.
Courtesy of Colorescience
Colorescience
Sunforgettable Total Protection Brush-On Shield SPF 50
This product solved the reapplication problem. As a brush applicator, this mineral SPF goes over makeup without disturbing it, which is why it has been on derm-office retail shelves in Carlsbad and beyond for over two decades. The tinted version doubles as foundation.
Courtesy of Tubby Todd
Tubby Todd
All Over Ointment
This steroid-free, petroleum-free eczema treatment was built specifically for babies and toddlers (although grown-ups can use it, too). It’s centered on FDA-approved 1 percent colloidal oatmeal with a base of sunflower seed oil, beeswax, and jojoba. The “linoleic-acid-rich sunflower oil is helpful for atopic, eczema-prone skin that is often deficient in that fatty acid,” says Dr. Zhang. Gentle enough for newborns, safe for daily use, and tested by both pediatricians and dermatologists.
Korej
The Mandelic Night Serum
The Mandelic Night Serum pairs mandelic acid, an AHA derived from almonds and gentler than glycolic acid on sensitive skin, with lactic acid, niacinamide, and urea to brighten, smooth texture, and reduce breakouts overnight. Fragrance-free, vegan, cruelty-free. The brand name is the initials of the founder’s five daughters, pronounced like courage. Dr. Zhang also says she “really value[s] [the founder’s] mission to create pregnancy-safe skincare products that are both effective and wallet-friendly.”
Ingrid Yang, M.D., J.D. is a hospital-based physician in San Diego, CA, certified yoga therapist, and longevity specialist. She loves *double hearts* San Diego and spends her days helping people fully engage in long, healthy lives through evidence-based lifestyle medicine. Her books include Adaptive Yoga, Zen Mindfulness, and Hatha Yoga Asanas. When she’s not leading international wellness retreats, she is chasing sunsets, handstanding in nature, or geeking out over mitochondria.
When Rigo Munoz opened a weekends-only taco stand on Market Street in 2018, at first, he was just hoping to sell his tacos to however many customers he could. That low-key, word of mouth approach worked well for a couple years. Very well.
“Then, the line started,” he laughs. He began to double his sales week after week, until an influencer from Tijuana paid them an undercover visit in 2024. Munoz was hanging out in his backyard the next Monday when his phone started pinging and ringing off the hook. “So I go onto my social media and there, lo and beyond, the video already had 10,000, 12,000 views in like, less than an hour,” he says. The next day, there was a line of customers waiting for him before he opened at 5 p.m. The Chula Tacos revolution sparked there.
Now, he’s ready to open his third location on August 1 at 4994 Newport Avenue in Ocean Beach. It wasn’t an easy or straightforward path—the city shut down his original location citing too much noise and traffic. But Munoz was looking ahead, already in talks with a restaurateur to take over his space at 1719 Palm Avenue in the Nestor neighborhood of southeast San Diego. From the time he got shut down to getting the keys of his first brick-and-mortar was less than two days.
The second location in Chula Vista caught fire on Valentine’s Day and is slated to reopen later this fall (689 H Street). Munoz says he also plans to open a fourth location somewhere between the Ocean Beach and Morena Boulevard areas, but has aspirations for more.
“I’d like to become the In-N-Out of tacos,” he says. He’s actively looking for places that could support either a drive-thru or the typical fast-casual taqueria style, but no matter what, he’s going to keep his menu simple.
Each location has the same menu, except labio, which are ox lips, and beef intestines. They’re top-sellers at Palm Avenue, but might not translate as well to the OB crowd, he says. But guests can still get their fix of vampiro tacos, tacos de trompo, and from-scratch horchata and jamaica.
Chula Tacos is best known for its kekas (pronounced keh-kuhs), which are extra-large quesadillas stuffed with your choice of meat. “It’s a hefty thing,” Munoz promises. It’s such a trademark that he filed for a patent, which is still pending.
Building a taco empire has been a long time coming. Munoz first started making tacos at age 12, and has operated a number of cafes, delis, and other businesses on both sides of the border ever since. “We’re a family business,” he says. He’s been trying to hit that mother lode for years—and all it took was one video to light the fuse.
The newest location of Chula Tacos opens August 1 at 4994 Newport Avenue, Suite A in Ocean Beach. Hours of operation are 11 a.m. to midnight daily. (Opening date subject to change.)
Courtesy of Oceanside Sustainable Food Festival
San Diego Restaurant News & Food Events
Beth’s Bites
Everyone (clap) watches (clap, clap) women’s sports! (Thunderous applause!) San Diego’s first women’s sports bar, One of Us, opened this week in the former URBN Pizza space in North Park. I stopped by the preview and can confirm the Big Ass Fan is still there, but now there are tons of TVs lining the walls ready to broadcast women’s soccer, basketball, volleyball, and all the other sports events you could ever dream of. (And yes, they’ll be showing the men’s World Cup on Sunday, because I guess people watch men’s sports, too.)
Rolando’s ears must have been burning, because a month after interviewing chef Coral Strong of the now-closed Garden Kitchen, Campus Burgers announced plans to turn the formerly hyperlocal farm-to-table restaurant into a spot for affordable smashburgers. I’m sure the local college kids will appreciate the $1.99 smashburger special—although let’s face it, in today’s expensive times, everyone is ready for a wallet-friendly outing.
A few months ago, I gave Navore Market’s farm-to-front door delivery service a try and as a longtime former CSA subscriber, I have to admit it felt nice to leave the produce purchasing to the pros. But as of July 12, you can now head to Navore’s second community pickup hub at Mission Valley YMCA (5505 Friars Road) every Sunday from noon to 4 p.m. Having a centralized drop-off point makes it easy for farmers, and buyers don’t have to commit to a subscription—sounds like a farm-to-table win to me.
Keeping on with the farm-to-table news, the 4th annual Oceanside Sustainable Food Festival is scheduled for July 25 in downtown Oceanside, bringing 50-plus vendors together for a day of global food and drink, artisan products, home goods, live music, and more. The event usually draws in a couple thousand people, so might I suggest arriving close to the 11 a.m. kickoff for the best chance at maximizing your nom?
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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
There’s a place in heaven for a steakhouse that remakes chicken nuggets but uses Jidori instead of whatever glum bird is proffered in the children’s section. And then they top it with caviar. That, plus an editor with an obsession-level ranking of chai in Carlsbad, and a whole fish from one of San Diego’s OG top chefs who has mercifully returned to the kitchen. These are the very best things we’ve found from another month of eating professionally in San Diego. Go get some.
Stake Chophouse & Bar
Caviar Chicken Nugget
One of my favorite experiences at Stake in Coronado is that—if the patio is chilly enough to warrant heaters—they’ll surround you with towers of flame. Paired with the retaining wall of heat against the glass railing overlooking Orange Avenue, there is so much surrounding fire that it feels like dining in a much nicer version of the Elmo meme, in which the nasally puppet’s whole world has amusingly arsoned.
Three things you have to get here: first, the Wagyu popcorn (kernels popped in melted Wagyu beef fat, salted with paprika); second, the Snake River Farms Wagyu skirt steak (its Gold grade means incredibly high marble), one of the best steaks in the city; third, the Jidori chicken nuggets with herbed crème fraîche, pickle, and a perm of caviar. A childhood food, deliciously adulted. —Troy Johnson
Flying Pig Pub & Kitchen
Tri-Tip Sando
It’s been 15 years since married folk Aaron and Roddy Browning opened Flying Pig Pub & Kitchen in a hidden south Oceanside hovel—using vinyl records as placemats, the decor an assortment of welded metal weirdities. One thing has always remained: Pork is their native tongue.
This sandwich pries open long-dormant pleasure receptors in most alive human bodies. Brandt Beef tri-tip is rubbed with its “Pig Spice” (hint: good paprika and celery seed do wonders), sleeps for 24 hours, then is seared and rested for an hour—sliced and seared again, placed on a mini baguette wet with fresh chimichurri and smoked tomato aioli, then topped with melted aged provolone, grilled peppers, onions, and gremolata (parsley, garlic, lemon zest). Order two, or be prepared to fight. —Troy Johnson
Valentina
Pan Tomaquet
Pintxos are Basque-country bar snacks, finger foods for Real Sociedad games. The appropriate utensils are a couple of fingers and a toothpick. But Valentina’s in Leucadia are done with just enough culinary school ambition (not too much, fuss has no place in pintxos) from exec chef Enrique Ñol, who worked at the estimable Wrench & Rodent.
Its tomaquet (tomato bread) could be underestimated as a stacked pile of quality ingredients, but it’s undeniably great—toasted pan de cristal (light, airy, Catalan “glass bread”) dressed with tomato, garlic, salt, EVOO, and a layer of one of the world’s greatest meats: Cinco Jotas Iberian jamón. Eat it with a minor winefall of porrón, and ask for Todd—a certified sommelier and one of the most knowledgeable food minds in the local scene. —Troy Johnson
Ironside Fish & Oyster
Whole Fish
Get the whole fish. Doesn’t matter the catch, just trust that chef Jason McLeod’s got you. When CH Projects opened Ironside in Little Italy in 2014, the restaurant group took over the old Farkas furniture store and turned it into a replica of an ocean liner, tapping McLeod (a chef who’d earned two Michelin stars in Chicago) to oversee its menus.
It quickly became a San Diego staple for seafood. After leaving for a few years to help concept and launch some big-name restaurants in Vegas, McLeod is back again getting his hands dirty in the kitchen. And his fish? They come in fresh from local fishermen who he’s established relationships with over the years. So yeah, get the whole damn thing. —Nicolle Monico
Steady State Roasting
Indian Summer
I have a running spreadsheet of chai rankings in Carlsbad. The chai that stays on the highest shelf? Steady State’s gingery, nutmeggy Indian Summer with an almond milk base and fresh nutmeg shavings on top. Juiced ginger gives the drink deeper, warmer notes, but not so much spice that your throat closes on the first sip.
Too often, coffee shops advertise authentic chai, then uncork that carton of sugar-bomb concentrate from an artisanal wholesaler called Costco. This is the real deal; it’s mildly sweet, a little more spicy, and in my opinion, best served hot. If I could order a keg of it, I would. (Can I?) —Emma Veidt
Kelly H. Harfouche, founder of KQ Aesthetic Society, knows firsthand that cosmetic treatments like fillers, neurotoxins, and microneedling, can not only enhance a person’s appearance and restore confidence, they have the power to truly change a person’s life. An expert injector has the ability to tailor treatments to each individual patient’s anatomy and goals for personalized results. Harfouche, a board-certified nurse practitioner, has spent nearly a decade perfecting her craft as an aesthetic injector and integrating her multifaceted artistic skills with precision patient care. Her commitment to continual education and training, plus a passion for helping people look—and feel—their best, set KQ Aesthetic Society apart in a sea of local medspas.
For many people considering nonsurgical treatments, the intent is to look refreshed and refined. KQ Aesthetic Society’s philosophy eschews a cookie cutter approach that bases treatments around units, instead working to understand each person’s unique goals, then curating a treatment plan to fit that vision. Harfouche focuses on “inclusive luxury,” the belief that everyone deserves access to aesthetic treatments, respective of budget restrictions. She develops long-standing trusted relationships with her patients, and works with each one to achieve their aesthetic objectives and address the underlying causes of their concerns.
“For me, forming an honest and open relationship with every patient who walks through the door is essential. This means understanding them on a deeper level and meeting them where they are to define and achieve their individual goals,” she says.
Drawing on her artistic background, which inspired her transition into medical aesthetics, Harfouche sees each client as a “unique canvas.” Rather than relying on standardized procedures, the practitioner’s distinctive approach combines her profound understanding of the physiological and anatomical changes associated with aging with an unwavering commitment to ongoing education about the newest products and their mechanisms of action. Her goal is to make each patient feel beautiful in their own skin and to embrace their individuality.
She has also pioneered a way to combine her talent for aesthetic artistry with her philanthropic nature. Harfouche is one of only a handful of providers using dermal fillers to treat patients with lip asymmetry and scarring resulting from cleft lip surgery. Patients travel from around the country for this transformative treatment, noting increased confidence and a restored identity. She hopes to eventually launch a training program to help fill the void in this space.
“My passion has always been connecting with people and giving back in any capacity that I can,” she says. In the rapidly advancing landscape of aesthetic medicine, you can place your confidence in Harfouche and KQ Aesthetic Society to deliver exceptional care. To learn more or book a consultation, please visit kqaestheticsociety.com.
After 10 years of rooftop dining and brewing award-winning beers, OB Brewery is for sale. A local fixture on Newport Avenue, OB Brewery owner Mike Tajran is ready to retire and hand over the reins. “It’s got so much potential,” he says, pointing to the accolades the brewpub has collected throughout the last decade (it’s more than a few).
At the 2017 Great American Beer Festival, OB’s Hidden Gem Dunkelweizen won silver in the German-Style Wheat Ale category, followed by a World Beer Cup silver medal as a South German-Style Dunkel Weizen in 2026. In 2018, GABF named OB Brewery Small Brewpub of the Year, brewer Jim Millea earned Small Brewpub Brewer of the Year, and the B. Right On pale ale nabbed a gold medal in the American-Style Pale Ale category. The Elevator Red IPA also took bronze that year at the San Diego International Beer Festival, and earlier this year, they won gold for Couple’s Therapy chili beer and silver for Rauch Me smoked beer at San Diego County Fair Craft Brew Competition.
It’s a solid foundation for the right buyer, he says—someone with brewing and business chops ready for a turnkey operation in a favorable location a block from the beach on Ocean Beach’s busiest street. (And while he’s letting go of the brewpub business, he’s also open to selling the building as part of the deal.)
Originally from Iraq, Tajran’s family ran restaurants in Baghdad, but “they were decimated by Saddam Hussein,” he explains. Once in the United States, he launched Giant New York Pizza at 5050 Newport Avenue in 1984, which eventually became Newport Pizza & Ale House. Newport Pizza felt long ahead of its time, proudly proclaiming they served “no crap on tap” years before the craft beer craze caught fire in San Diego.
Courtesy of OB Brewery
When the building’s owners passed away and their son cut his lease short in 2020, Tajran says he was disappointed, but he had a nagging feeling that would happen eventually—which is why he already purchased 5041 Newport Avenue back in 2009 and opened Ocean Beach Brewery in 2016.
“For 42 years, I have been in this location in this area, the same block,” he says with pride. Ocean Beach has gone through some changes since 1984 (the OB farmers market launched in 1992, Starbucks came in 2001 and left in 2022, ADUs crept in, and the iconic OB Pier closed in 2023), but Tajran says the heart of the beachside town has remained the same.
So has most of his staff. Millea has been brewing since day one, and longtime manager Megan Schuster has worked for Tajran for 19 years, first at Newport, then at OB Brewery. Most of the employees are locals, and Tajran says he doesn’t plan on closing the business until he finds the right buyer to carry on the baton.
The property itself comes with some unique features for the area—three stories with a rooftop deck and ocean views from every level. And if you’re wondering if those uninterrupted views will remain that way, Tajran assures me they will. Part of his original building purchase included language that prohibits the three buildings between him and the ocean from building up. He also leases space next door, which would allow a new owner to expand brewing capacity with more tanks and fermenters.
“I just wanted to make sure this goes in good hands,” he says. He and his wife both hope to retire soon in order to spend time with their children. But he’ll make sure his other baby is taken care of first.
“I love Ocean Beach,” he says. “I can say nothing but thank you, OB.”
OB Breweryis still open at 5041 Newport Avenue. Hours are Sunday through Thursday, 11 a.m. to 9 p.m.; Friday, 11 a.m. to 10 p.m.; and Saturday, 10 a.m. to 10 p.m. Interested parties should contact Next Wave Commercial.
Along the same vein of iconic businesses, Tribute Pizza is celebrating 10 years in North Park this week with different events every night. Good luck getting a reservation if you haven’t already, but you can still take part in the silent auction on behalf of Feeding San Diego. Owner Matt Lyons’ goal is to raise $100,000 for the nonprofit and is offering some pretty sweet stuff to do so—think a full weekend buyout of Tribute, a private event with Lyons and chef Travis Swikard of Callie and Fleurette, a year of access to a VIP hotline for reservations, and even more. Time is ticking away on your chance to bid, so be sure to make your best offer before time runs out.
La Corriente continues its expansion across San Diego with lucky number three coming to Oceanside. Located next to Tanner’s Prime Burgers and PopUp Bagels, a restaurant rep says that at the rate the restaurant is opening new spaces, it wouldn’t be wild to see a few more pop up along the coast in the future.
Kitchens for Good has big plans on the horizon, including their sprawling new Culinary Impact Center coming to Bankers Hill next year. Now, it should be a bit easier to accomplish their (many) goals with the help of a $50,000 grant from the Jacques Pépin Foundation. Kitchens for Good is one of four awardees this year and will receive the funds over the next two years, allowing them to launch their Market Cafe initiative in the new center and continue their mission of hospitality training programs and ending food insecurity across the city. It’s a pretty awesome award, given by a pretty awesome group to another pretty awesome group, so it’s just mega-awesome all the way around.
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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
San Diego has lost a number of ambitious concepts lately—Vulture and Dreamboat in University Heights, Wildflour Delicatessen in Liberty Station, Deckman’s in North Park, Matsu in Oceanside. All have different reasons for closing (some outgrew their space, some overshot their costs), but none of them suffered for quality. Ditto for the next casualty. On July 19, Cellar Hand in Hillcrest will close its doors.
Unlike the other closures, there’s actually a silver lining. The Perr family, who owns both Cellar Hand and Pali Wine Co., announced they will relocate Pali’s tasting room from Little Italy to take over the vacated Cellar Hand space.
Cellar Hand opened just over two years ago with a promise to source 100 percent of their produce locally. Ambitious, but admirable. Logan Kendall, the original executive chef, launched with a menu centered around lots of funky fermentation, tinned fish preserved in-house, a bevy of fun dips like labneh and whipped tahini, and a ridiculously fantastic pork chop from Thompson Heritage Farms. Wine Enthusiast named the 120-seat eatery one of the top 50 wine-focused restaurants in the country in 2025—not a shock, considering the mega wine chops behind the project.
Following Kendall’s tenure, chefs Ashley McBrady and then Sable-Tanya Wentwoord took over the reins, keeping things rolling with expanded brunch offerings, chef’s dinners, and all the usual accoutrements of a hyped spot. Before joining the Pali Wine/Cellar Hand team, Wentwoord worked and staged at multiple James Beard Award–recognized and Michelin-starred restaurants in Boulder, Colorado (Frasca Food and Wine); San Francisco, CA (Coi, Che Fico); Providence, Rhode Island (Persimmon); and Fredericksburg, Tex. (Southold Farm + Cellar). She will continue to head the food program at Pali Wine Co.
Bad luck or bad timing, the reasons behind closing Cellar Hand don’t really matter. But I, for one, will really miss that pork chop.
Photo Credit: Kimberly Motos
Still, Cellar Hand’s loss is Pali Wine Co.’s gain, or at least a small balm on the sting of closure. The tasting room in Little Italy opened 10 years ago, bringing its Central Coast wine and vibes to an area smack in the middle of a craft beer boom. When it came time to renew the lease, the Perrs say the landlord did the landlord-y thing and tried to nearly double the rent. (Tale as old as time—just ask Wildwood Flour.)
Rather than suffer a double-whammy, the Perr family instead decided to shift their focus (and finances) to the heart of their businesses: wine. And despite losing a very cool rooftop patio in one sizzling hot neighborhood, they are gaining a pretty prime spot in a different sizzling hot neighborhood with a not-too-shabby patio of its own accord. (One more silver lining: no more jet noise from the airport!)
By moving Pali Wine Co. to where Cellar Hand used to be, they could at least keep a toehold in San Diego, says Nick Perr, managing partner. His family has made wine in Santa Barbara county for over two decades, with 10 of those years in the San Diego market—an investment they refused to lose. “That’s why it’s impossible to separate our winery from our San Diego community,” he explains, adding that the new location will allow Pali Wine Co. to offer programming designed around the nearby Hillcrest farmers market.
Guests can expect the same wine selection, wine club perks, private tastings, and similar food offerings Pali Wine Co. offers in Little Italy to transfer to Hillcrest. And maybe, if we’re lucky, they’ll bring back the pork chop (please?)
“We are extremely proud of what we accomplished at Cellar Hand,” said Perr in a statement. “Running an independent restaurant with real values is hard, and we gave it everything we had.”
Cellar Hand will permanently close on July 19. Pali Wine Co. will cease operations at 2130 India Street on July 19 and will move to 1440 University Avenue.
Pali’s new location in Hillcrest will soft open on August 12 with a grand opening on August 22. Operating hours will be Wednesday through Friday, 2 p.m. to 10 p.m.; Saturday, noon to 10 p.m.; and Sunday, noon to 9 p.m. Happy hour will run Wednesday through Sunday (hours to be determined).
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
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