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Help us pick the city's top places to dine and be entered to win a $200 gift card to Catamaran Hotel Resort and Spa
Restaurants are the social lifeblood of a city. They offer a place to commune with friends and strangers alike, build relationships, explore new cultures through flavors, and offer a welcome escape from the reality of our own kitchens. All under the guise of getting something to eat.
With all restaurants do to nourish us, we invite you to give back to them by voting for your Reader’s Choice favorites in several categories.
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Vote in as many categories as you like, but you can only cast one vote per category. If the altruistic love of your favorite spot isn’t enough, your vote will enter you to win a $200 gift card to the Catamaran Hotel Resort and Spa.
Winning restaurants earn bragging rights for the entire calendar year—and your continued love and support. So, go on. It’s up to you to decide on our city’s next culinary icon.
The team behind Harumama and Blue Ocean will open Little Kiki Katsu & More on June 15, serving premium cutlets, Japanese sandos, and curated sake pairings
Every culture has its own comfort foods—cozy dishes that nurture the soul as much as the body. In the US, dipping a grilled cheese sandwich in a bowl of tomato soup can feel as satiating as pulling a warm sweater out of the dryer. In China, a steaming bowl of congee is basically a miracle remedy for anything you can imagine. I’m pretty sure Italian carbonara could achieve world peace. And in Japan, katsu remains one of the most universally satisfying inventions of the past century.
Katsu was originally invented as a riff on côtelette de veau, the classic French veal cutlet coated with breadcrumbs and pan-fried in butter. In 1899, a Western-style restaurant called Rengatei in Tokyo decided to put their own spin on the dish by pounding the cutlets until thin, then coating them with softer panko and deep-frying versus pan frying (like tempura) for a crispier, lighter, crunchier bite. Today, pork—called tonkatsu in Japanese—tends to be the most common base for katsu.
The dish has yet to achieve the same mainstream status as say, chicken nuggets, in the US. But Little Kiki Katsu & More hopes to change that, when the katsu-focused restaurant opens in Carlsbad on June 15.
Created by the team behind Harumama and Blue Ocean, Little Kiki will focus on premium katsu dishes paired with sake and around a dozen small bites like miso soup, karaage, edamame, and Japanese pickles. Executive chef James Pyo, who co-owns all three restaurants with his wife Jenny, created a menu that features proteins like Berkshire Kurobuta pork, Jidori chicken, salmon, scallops, and dry-aged Pacific cod for the katsu and grilled stone selections. (Note: the grilled stone options will be offered for dinner only.)

The lunch menu includes Japanese-style sandos like a tonkatsu sandwich with pork, housemade bread, and tonkatsu sauce (available regular or spicy). Dessert options are simple to start—yuzu cheesecake, matcha crème brûlée, and mango/yuzu mochi ice cream. The Pyos curated a selection of premium sakes as well, specifically for pairing purposes, as well as offering some beer and cocktails.
Little Kiki, which is named for Jenny’s cat, seats 25-30 guests inside with room for only a few more on the small outdoor patio as well. Designer and assistant Yoojin Jang says the vibe is meant to be warm and welcoming but modern, using colors like olive green, cream, and pops of orange against Japanese-style wood slats.
Initially, Little Kiki will only be open for dinner service, but aims to introduce lunch hours for the grand opening on July 1. Due to the limited seating, Jang encourages guests to make reservations, and while the restaurant will offer takeout, it will not be available on food delivery apps like Uber Eats or DoorDash to motivate guests to come experience it for themselves.
“Come in curious and leave satisfied,” says Jang. And keep your eyes open for subtle cat motifs—she promises they are hidden all over the place. Whimsy, it seems, is also on the menu.
Little KiKi Katsu & More soft opens on June 15, 2026 at 2958 Madison Street, Suite 101 in Carlsbad. Hours are Monday, Wednesday, Thursday, and Sunday from 11:30 a.m. to 3 p.m. for lunch and 5 p.m. to 9:30 p.m. for dinner; Friday and Saturday from 11:30 a.m. to 3 p.m. for lunch and 5 p.m. to 10 p.m. for dinner; closed Tuesday.

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Discover eateries, outings, and shops within this inland North County community
Just south of Lake Hodges near 4S Ranch and Poway, Rancho Bernardo is a suburban community that blends residential neighborhoods with industrial pockets, elevated by a decidedly diverse food scene.
Over 60 years ago, this North County neighborhood was once part of a family ranch. Since that time, big tech companies have taken up residence here, including Amazon, Sony Electronics, Oura Ring, HP, Teradata, and ASML. Rancho Bernardo Inn serves as a community hub, with locals frequently meeting at the hotel’s restaurants, golf course, and spa.
Whether it’s work or a round of golf that brings you to Rancho Bernardo, we’ve taken care of the agenda planning with our guide to the area’s best restaurants, activities, and shops.

Sample ingredients plucked straight from Rancho Bernardo Inn’s onsite garden and served at their signature restaurant Avant. One of the neighborhood’s most upscale dining options, they serve a French-inspired menu with nods to California, including many seafood options. Don’t miss their more casual sister restaurant Veranda for al fresco dining.
17550 Bernardo Oaks Drive
Wood-fired pizzas and handmade pastas are standouts at The Kitchen, Bernardo Winery’s counter-service restaurant specializing in Sicilian flavors. Charcuterie boards and bruschetta make for great starters or snacks while wine tasting.
13330 Paseo Del Verano Norte
Fast-casual and family-owned eatery Bushfire Kitchen recently opened a location in Rancho Bernardo, serving sandwiches, bowls, salads, burgers, protein plates, and housemade empanadas. Bushfire prepares comfort food with healthy ingredients, and offers plenty of vegetarian and vegan options.
11962 Bernardo Plaza Drive, Suite 110
Some might call The Cork & Craft an overachiever. This gastropub has an in-house craft brewery and winery: Abnormal Beer and Wine. The more, the merrier. Their sushi menu is definitely worth exploring, but don’t miss other specialties like garlic noodles, chicken wings, and pork belly.
16990 Via Tazon

You don’t have to leave Rancho Bernardo to get a white tablecloth steakhouse experience. Carvers Steaks & Chops has prime rib (their best seller), filet, ribeye, porterhouse, New York strip, and other cuts, served alongside crab-stuffed mushrooms, wedge salad, French onion soup, potato skins, and other steakhouse specialties.
1940 Bernardo Plaza Drive
This no-frills Burmese restaurant is known for its traditional tea leaf salad that’s topped with sesame and sunflower seeds, garlic chips, peanuts, tomatoes, jalapeños, fried yellow beans, and fermented green tea leaf dressing. Tucked into a nondescript strip mall, Burma Place is a great takeout option when you want to eat garlic noodles, fried rice, chicken curry, and samosas from the comfort of your couch.
16719 Bernardo Center Drive, Suite A
Find authentic Vietnamese cuisine at Phở Ca Dao, including favorites like phở noodle soup, vermicelli noodles, broken rice dishes, and spring rolls. One of eight locations throughout San Diego, this family-owned chain uses robot servers for food delivery.
11808 Rancho Bernardo Road, Suite 100
It’s all about the sauce at fast-casual Mediterranean restaurant The Kebab Shop. Smothering your chicken shawarma, gyro, or falafels in garlic yogurt, cilantro jalapeno, fire chili, and dill yogurt sauce is practically a rite of passage. The hardest part is deciding whether to order a wrap, bowl, or salad.
11980 Bernardo Plaza Drive
Get a taste of South Asian flavors at Casa Lahori, a Pakistani restaurant noted for its grilled meat kabobs. Other best-selling dishes include beef nihari, chicken biryani, and shahi paneer— best enjoyed with naan bread.
11975 Bernardo Plaza Drive
Grill your own meat on the tabletop at Kangnam Korean BBQ, an interactive, all-you-can-eat experience that’s well-suited for large groups. Marinated beef bulgogi, grilled galbi short ribs, and spicy pork are served alongside traditional banchan dishes like kimchi, japchae glass noodles, and flavorful stews. Weekday lunch specials provide a nice discount on these filling meals.
11828 Rancho Bernardo Road, Suite 117–119

Dig in to your favorite curries and kebabs at Curry & More Indian Bistro. Most entrees are served with a choice of two side dishes, including basmati rice, potatoes with cumin, daal, naan, or mixed greens. Help offset the spice with one of their sweet mango or strawberry lassi drinks.
11808 Rancho Bernardo Road, Suite 123
Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.
On view at Mingei International Museum now through October 18, Thompson's basketry invites viewers to notice the seemingly mundane
When was the last time you really looked at your fridge? Not for milk or ketchup or that takeout you hope is still good, but really looked at it. Considered it. Its texture. Its shape. Its role in your life. “Never” is probably your answer here. But once you’ve seen India Thompson’s life-size fridge made of reed, you’ll probably pause the next time you’re in your kitchen.
Thompson’s new Looks Like Home exhibit on view at Mingei International Museum takes everyday items that most of us use on a daily basis—the things that usually make our lives faster and more convenient—and renders them useless but beautiful as intricately woven reed sculptures.
The museum’s name comes from the philosophy of Yanagi Sōetsu, who wrote in the essay “The Beauty of Miscellaneous Things” that “when one becomes too familiar with a sight, one loses the ability to truly see it. Habit robs us of the power to perceive anew, much less the power to be moved.”
Thompson joins artists who use material transformation to remake the familiar, like Katarina Kamprani who redesigns everyday objects in ways that render them physically unusable, or Do Ho Suh who recreates domestic spaces through labor-intensive processes. Thompson’s approach is quieter, more tender: She doesn’t distort. She weaves.

Seeing her work for the first time brought up emotions I hadn’t felt since I was a kid watching The Brave Little Toaster, the movie that taught me to hold space for the invisible servants that make up our homes. Thompson’s collection encourages a kind of reckoning with what it means to ignore the essential. It asks you to reconsider what “home” means in an era where so few can afford to buy one. Her sculptures are like a challenge to pause where you usually press on. Being close to her work is like taking a breath and not realizing how long you’ve been holding it.
Thompson was born in Los Angeles and is now a multidisciplinary artist based in San Diego. While ceramic is her primary artistic medium, this exhibition highlights her exploration of basketry—a thousand-year-old, time-consuming process and an art form she describes as one of “care and memory-keeping.”
Thompson also happens to 9-to-5 as Mingei’s studio program specialist. Assistant Curator Ariana Torres didn’t know about Thompson’s basketry work until she saw Thompson post a picture of her woven toilet paper on Instagram. Then came a woven microwave.
“It seemed really poignant and uncanny,” Torres says. “It was mundane, but it was also kind of quiet … something you wouldn’t think anybody would focus on.”

Thompson began making art five years ago in her college ceramic class called Handbuilding, and she immediately fell in love. The first art she ever shared with others were her ceramic figurines: round, red-clayed pot-like sculptures with minimalist, barely-there faces in a variety of expressions. Some look surprised. Some look very concerned. Some look like they spend Friday nights at a Star Wars cantina. She calls them “Moots.”
The definition of the English word moot, in verb form, is “to gather and discuss an important topic,” as Thompson explains. “They look so serious … like they’ve wriggled through the earth to talk to each other.”
Thompson found her way to basketry three years ago and learned by watching YouTube videos.
“It’s something you can do at home,” she says. “And I love a repetitive process.”
The toilet paper roll came to her while making a cylinder that she thought looked like a roll of Charmin. Then she thought maybe she should make one on purpose. “I just thought it would be funny and really challenging, too,” she says. “Because there’s no tutorial for that. Why would there be, right?”
She figured it out and shared it on Instagram. People loved it. It received more than double the amount of likes and comments she usually got, but what really struck her was how many people came up to her in person to talk about how they connected with it. That, to her, was even more meaningful than the online response.
So she kept going and chose to make a microwave next.

“[It’s an] object we all own and we all need,” she says. “Yet no one really cares about a microwave.”
She started the collection during a time when her landlord was coming into her apartment constantly with a crew of people, making notes of what they were going to remodel without ever acknowledging her in the room.
“It was such a weird fishbowl moment,” she says. “I technically don’t own my apartment, but I still consider it home. I live here and I pay to live here, but this isn’t mine. We live in this space and I call it my apartment. I call it my refrigerator. But it could be taken away at any moment.”
It dawned on her how much we depend on things we don’t own, how little we notice the things we rely on every day, and how temporal the word “my” can be.
The woven refrigerator is the largest in Thompson’s collection at Mingei, and inside it you can find additional woven items like a ranch bottle, a Brita filter, and a sandwich on a plate. You can’t open the freezer door, but if you look carefully between the gaps of woven reed, you might be able to see a few other things Thompson made and placed inside.
“If you really look closely,” she explains, “you’ll be rewarded.”
The 29-year-old culinary director at Herb & Sea is making seafood sexy (and approachable) again
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.

The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.

And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.

Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.

The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
No buzzwords required.
Talking farm to table, fraud-to-table, and the feasibility of the movement with the beloved restaurateur who saw it all
Garden Kitchen was special. During its seven-year run on a quiet street in Rolando, even the farmiest-to-table devotees were pointing to chef-owner Coral Strong and slow-clapping. When the restaurant’s lease was up without the option to renew, which forced her to close in 2022, Strong wasn’t sure what to do next.
Farm-to-table wasn’t new by any means—chef Alice Waters spawned the movement at her pioneering restaurant Chez Panisse in Berkeley in the early ‘70s, and many San Diego chefs did it right. But by the mid-2000s, the idea had been so co-opted by the mainstream that the meaning was almost completely lost.
“In the beginning, I used to get very honestly angry and upset when I would go to other restaurants that were claiming they were farm-to-table, but knowing some of the chefs or prep cooks inside [telling me] ‘Oh no, that comes from Restaurant Depot,’” she says.
Food critic Troy Johnson’s cover story in 2015 documented the fraud, titled “Farm to Fable.” At Garden Kitchen, Strong only used produce and meat sourced from local San Diego farms—an honorable, if not arduous endeavor.
Strong grew up in Cardiff before her parents moved the family to Costa Rica in 1989. They’d bounce between the two countries for months at a time, but when they lived in a motel by the beach while building their own house, she witnessed an incredibly tight-knit food culture. “As a Latin American country, everyone kind of cooks together,” she says. Everyone chopped, prepped, prepared, and served as a unit. “[That] definitely shaped my adolescence as to how I thought about food and the community of food.”

When her father, a commercial fisherman, brought the family back to San Diego, Strong leaned into an entrepreneurial streak, moving from coffee to accounting and eventually bartending to pay the bills. But food remained a passion, especially after she met her future husband, who introduced her to his Be Wise CSA and the wonderful world of truly fresh, farm-grown vegetables.
“We were just always disappointed with the vegetables out at restaurants and were like, ‘Why can’t they just make vegetables taste good?” she wondered. She realized that despite having more small farms than any other county in the country, most restaurants in San Diego simply weren’t using local ingredients.
So she decided to do it herself.
Strong opened Garden Kitchen without any formal culinary training—just a commitment to getting the freshest vegetables, meat, fruits, and other produce onto people’s plates. Her first chef quit within a month, telling her it was impossible. “So I got in the kitchen one day and said, ‘I can do this, let’s figure it out.’ I taught myself how to cook.”
She already had connections with farmers, fishermen, and ranchers, and designed a different menu almost daily based on what she could get. “My farmers sometimes delivered in the middle of dinner service,” she laughs.
Garden Kitchen lasted until after the pandemic, but before the current economy cut into already razor-thin margins. Could Garden Kitchen exist today? She’s not sure.
“The biggest thing right now is just looking at the finances and how expensive it is,” says Strong. “Obviously, the cost of food is up right now, gas is crazy right now… it just crushes you.” Despite that, she believes that committing to the true farm-to-table ethos is as easy as one decides to make it.
“If you think it’s hard to order directly from your farmer, if you don’t understand the absolute pleasure in doing that and you’d rather order from a computer, then that’s your own difficulty,” she says. “People say they’re into it, but are they willing to make the effort like I am, to drive an hour to go get my meat, or drive 35 minutes to go to my farm to go pick it up? I don’t know.”
Today, Strong works as a private chef, hosts pop-ups, and offers catering services, all still using seasonally available ingredients from San Diego. And while she has no intentions of opening another restaurant, she says we might see even more of her in the future.
“I have a large property [in Valley Center], and let’s say that there will be more of my food to come,” she promises.

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Stop by the San Diego County Fair, rock out at the inaugural Field of Dreamz and visit Bikini Bottom via The Spongebob Musical
Charitable gatherings, downtown music festivals and theater premieres—of both the heartwarming and thought-provoking variety—are among San Diego’s standout events this weekend. You can’t spell fundraising without ‘fun,’ and both elements are central at Poway OnStage’s Taste of the Towne and the Switchfoot Bro-Am. Listeners of blues, reggae rock and silky smooth jazz can check out the East Village Blues Fest, Field of Dreamz and the San Diego Smooth Jazz Festival, respectively. As for the city’s thespian community, new shows include Cygnet Theatre’s production of Broadway favorite The Spongebob Musical and the world premiere of the OnWord Theatre show Marti Gobel’s Adult Storytime: A Caregiver’s Guide To The Blues.
Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do
The tasteful appetizer to Switchfoot Bro-Am’s annual Beach Fest is the laid-back Benefit Party, returning this Thursday from 6-10 p.m. at Viasat. Guests will be treated to a curated dining menu, a performance by Switchfoot with special guests, and the chance to bid on live and silent auction items, including local excursions, apparel packages, and deluxe arts experiences. Individual ticket options include general admission ($300) and reserved seating ($450); the money raised will go towards youth-centered programming at six local nonprofits.
6155 El Camino Real, Carlsbad
Patrons of Poway OnStage are invited to Taste of Our Towne, the organization’s annual culinary fundraiser, this Saturday at 5 p.m. at Poway Center for the Performing Arts. The evening will begin with auctions, plus bites and libations from over a dozen local vendors before magician Chris Funk, aka The Wonderist, takes the stage for an interactive comedy show. General admission is $115 for Taste of Our Towne; proceeds from this event will benefit Poway OnStage’s Professional Performance Series and Arts in Education Initiative.
15498 Espola Road, Poway
Before (potentially) riding off into the sunset, British rocker Rod Stewart is strutting his stuff stateside with the unconventional voice and unquestionable verve that’s propelled his nearly six decade-long solo career. Though the “Da Ya Think I’m Sexy?” artist’s days on the road may be dwindling, that’s even more reason to give him his flowers in the present. Stewart’s upcoming show this Friday at 7:30 p.m. at North Island Credit Union Amphitheatre will feature prolific singer-songwriter Richard Marx as the opening act. Tickets start at $40.
2050 Entertainment Circle, Chula Vista
Following Thursday’s Benefit Party, the 22nd annual Switchfoot Bro-Am will switch (get it?) from its fundraiser to a free day at Moonlight Beach for Saturday’s all-day Beach Fest. From 7 a.m. to 3 p.m. there will be surf competitions—including surf jousting—and from noon to 5 p.m., Sun Room, Telephone Friends, Kimiko, a handful of special guests and, of course, Switchfoot will perform for attendees. Additionally, throughout the day, there will be a variety of vendors and brand activations to explore. Admission is free with RSVP, while VIP pit tickets are $195.
400 B Street, Encinitas
As the mysterious saying goes, ‘If you build it, they will come,’ but instead of Iowa cornfields, this time the message is coming from inside SD’s home ballpark. This Saturday, Ocean Beach natives Slightly Stoopid will headline the first-ever Field of Dreamz Festival, and they’ve brought along a handful of ska, reggae and island-inspired rock acts for the ride. Doors will open at 3 p.m., and fans can see sets by Stephen Marley, Pepper, Sublime—whose first album with frontman Jakob Nowell drops Friday—and more. Ticket options include standard admission ($125), floor tickets ($188), plus All-Star VIP ($244) and Hall of Fame VIP ($610) passes.
100 Park Boulevard, Downtown
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer. And in San Diego, there are plenty of them.
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer.
Integrity guides how they show up every day. They make hard decisions, hold themselves accountable, and build trust the old-fashioned way, one action at a time. At the Better Business Bureau, we call these businesses Torch Heroes: leaders who demonstrate that ethical leadership strengthens businesses and drives long-term success.
And in San Diego, there are plenty of them.
Take House Collective Marketing Solutions, a Carlsbad-based digital agency that won the 2025 Torch Award for Ethics for its people-first approach to marketing. Instead of pushing flashy campaigns, the team often takes a step back to make sure clients’ foundations are strong before going big. Their philosophy? Truth over transaction builds partnerships that last.
Or look at Young Black & N’ Business, where integrity shows up through community action. When a local school lost art funding, founder Roosevelt Williams III and his team stepped in with workshops, mentorship, and hands-on support to help restore creative opportunity. That kind of engagement reflects ethical leadership rooted in real impact.
And in Vista, Lotus Sustainables carried its commitment to ethics all the way to the product line. After discovering defects in a shipment of eco-friendly products, the company issued full refunds and redesigned its offerings at its own expense, a choice that shaped its identity and reinforced to customers that ethics guide every decision.
In North County, Greenway Landscape Design & Build brings integrity into everyday service. When a client’s glass was damaged, likely not by their crew, owner Scott Lawn chose responsibility over blame and covered the repair personally. For Greenway, doing the right thing serves as a north star, guiding every interaction through transparent pricing, accountable partnerships, proactive communication, and follow-through long after the job is done.
Other honorees include At Your Home Familycare, whose leadership turned down a lucrative state contract during the pandemic to protect vulnerable clients and staff, and Bill Howe Family of Companies, where hiring practices, training, and service centers around shared values, every day, on every call.
What connects these diverse businesses, from marketing to nonprofit support to home services, isn’t size, industry, or revenue. It’s something deeper: a commitment to trust as a business strategy.
In San Diego’s competitive marketplace, that trust gives companies an edge. Clients invest in relationships. They refer friends. They stay loyal when others fade.
As one Torch Award winner puts it, integrity isn’t a section in the employee handbook. It’s the operating system of the company, the invisible code that determines every choice, every day.
And that’s exactly the point of the BBB Torch Awards for Ethics: to spotlight companies that dispel the myth that ethics and success are at odds. These businesses show that when leaders choose honesty, fairness, and accountability, especially when it’s hard, they build brands that matter.
At BBB, we see nominations come in from clients, employees, and business partners who have witnessed ethical leadership up close. These submissions aren’t polished promotions. They’re stories of moments when a company chose people over profit, clarity over confusion, and trust over convenience.
The nomination window for the 2026 Torch Awards for Ethics is open through March 31, 2026, and there are more Torch Heroes waiting to be recognized.
Who comes to mind in San Diego’s business community?
And yes, businesses can nominate themselves. We encourage it. If you’ve built your business on principles rather than buzzwords, we want to hear your story.
Because in a world full of noise, integrity still deserves the spotlight, and San Diego is full of stories worth telling. Nominate your hero now.