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Hop around San Diego for delicious brunches and fun activities this Easter Sunday.
Easter brunch at Callie includes eggs benedict with Calabrian duck sausage and Israeli shakshuka
Words and Pictures Co.
For an exclusive French-inspired meal to coincide with Easter weekend, head to Bleu Bohème. Concocted and constructed by the owner and executive chef Ken Irvine, Bleu Bohème’s $48 Lapin au Vin is a white wine-braised rabbit with mustard, capers, crème fraiche and fresh herbs, served with pappardelle. Guests are encouraged to pair this dish with one of their cocktails, martinis or wines with selections available by the bottle or in pitchers.
4090 Adams Avenue, Kensington
Brunch buffet style at The Marine Room, one of San Diego’s most prolific beachfront dining spots. Standout seafood dishes from the menu include their crab cake benedict and avocado salmon toast, and their buffet features a meat carving station with Kurobuta ham, prime rib and lamb, as well as plenty of fresh dessert options. Brunch costs $175 per person, $60 for children aged 6-12, and $225 if you want free-flowing champagne. Visit their website for reservation details.
2000 Spindrift Drive, La Jolla
Take a culinary trip across the Atlantic to Valentina, a wine bar and bistro inspired by the owners’ various trips to Europe and the Mediterranean. For brunch, their menu is centered around springtime bites, glazed ham and champagne to wash down all the Easter essentials. As for dinner, Valentina is offering a three-course fixed menu for $55 per person, complete with schnitzel soaked in lemon caper sauce and lamb stew with sides of baby vegetables and fingerling potatoes.
810 North Coast Highway 101, Encinitas
Garibaldi
Kimberly Motos
Enjoy the flavors of Italy while perched on top of InterContinental San Diego’s downtown rooftop. Garibaldi’s three-course Easter menu offers sweet and savory Italian pastries, and five entree dishes to choose from before finishing off with a cassata Siciliana. The can’t-miss entrees include the Italian omelet with caciocavallo cheese, the breakfast pizza topped with pancetta and fried egg and the sweet and fruity castagnaccio bread pancakes. The brunch costs $45 per person and can be upgraded to include bottomless caposaldo prosecco or Aperol Spritz for $29 more.
901 Bayfront Court, Downtown
Another seaside brunch option is The Shores Restaurant, named for its location among La Jolla’s picture-perfect coastline. Their a la carte Easter menu, available from 10 a.m. to 4 p.m., features breakfast entrees like the lobster benedict with chipotle hollandaise and bananas foster french toast that pairs vanilla dipped challah bread with Vermont maple syrup and pirate rum. If you’re not in the mood for sweet options, their Atlantic salmon with orzo and pancetta promises a delectable dining experience. Book your reservation here.
8110 Camino Del Oro, La Jolla
Have an ethereal patio brunch at 7 Mile Kitchen with plenty of exceptional brunch picks and wood-fired pizzas lining the extensive menu. Their brunch options include sweet, savory and spicy with a selection of pastries, hash and omelets, highlighted by their Baja omelet filled with jalapeno, chorizo, avocado and cheddar cheese. If you’re arriving with lunch in mind, try their Tartufo artisanal pizza, topped with wild roasted mushrooms and caramelized onions and topped with arugula, white truffle cream and Reggiano cheese. Brunch will roll on from 7 a.m. to 2 p.m., and you can make your reservations here.
5420 Grand Pacific Drive, Carlsbad
Easter brunch at Herb & Sea
James Tran
Indulge in a two course menu with plenty of local favorites, whether it’s inside Herb & Sea’s beach-themed interior or on their sun-soaked patio. Start by diving into their easter rolls served with cinnamon butter, followed by avocado toast and crab cake appetizers and a choice from various entree options including their benedict with prosciutto, and a lobster roll packed with heirloom tomato. Add-ons include their $15 doughnut basket with five mini donuts that can be sweetened even further with icing and toppings and 3 grilled spot prawns for $50 to add another seafood centerpiece. The menu is $65 per person and you can reserve a spot for Easter brunch between 10 a.m. and 2 p.m. here
131 West D Street, Encinitas
Callie’s debut Easter brunch promises a meal of epic proportions. Chef Travis Skiward’s planned $75 Mediterranean-inspired four-course family-style feast includes starters like the asparagus mimosa with smoked salmon and sauce gribiche and spring agnolini stuffed pasta with zucchini, stracciatella and marjoram. The most noteworthy breakfast offerings include an elegant twist on eggs benedict with Calabrian duck sausage and the Israeli shakshuka made with harissa tomatoes and feta cheese. Reservations can be made here for a brunch spot between 10 a.m. – 4 p.m., and walk-ins can choose from an a la carte menu at the bar during this time.
1195 Island Avenue, East Village
Chef Sam Deckman has a lot in store for Torrey Pines’ Farmer & The Seahorse on Easter Sunday. The special buffet will feature honey roasted ham, herb crusted salmon and deviled eggs served with dijonnaise, chives, Old Bay, lemon juice and Tabasco. Make sure to save room for dessert as their sweets section features limoncello tiramisu with white chocolate, lady fingers and limoncello frosting and bread pudding served with white chocolate sauce. Brunch is $75 per person for adults and $25 for kids, reservations can be made here.
10996 Torreyana Road, Torrey Pines
Serẽa Coastal Cuisine is a prime brunch location for Easter Sunday due its seaside location and lusciously rich menu items. Easter selections include fresh oysters and strawberry ricotta pancakes with whipped salted butter and warm maple syrup, a mouth-watering dish sure to impress. An exclusive menu item only available on Easter is Executive Chef JoJo Ruiz’s special Mexican shrimp & smoked grits, which is finished off with poached eggs, tomato conserva and bagna càuda. You can take a chance walking in, but making a prior reservation on OpenTable is recommended.
1500 Orange Avenue, Coronado
20|Twenty’s Easter brunch menu promises so many exciting dishes that it’ll be hard not to try everything. Specialty dishes to choose from include the lobster risotto and blueberry basil pancakes, but don’t sleep on the “elixers” like the green monster juice if you want a tasty Easter experience without the carbs. To go with the brunch setting, alcohol options include $18 bottomless mimosas with cranberry, orange, pineapple and pineapple-guava flavors and their $15 ultimate bloody mary made with Tito’s Vodka. To secure your spot for Sunday, make a reservation here.
5480 Grand Pacific Drive, Carlsbad
If you’re staying at the Hotel Del Coronado this Easter weekend, expect to feel the Easter spirit. Besides hosting brunch in the hotel’s notable Crown Room and a special luxurious brunch at Serẽa, the Hotel Del Coronado is hosting two Easter egg hunts on Del Beach this Sunday at 10 a.m. and 12 p.m. Keeping with the Easter theme, the movie “Hop” will be playing on Saturday, April 16 as part of their Movies on the Beach series with a private bonfire, s’mores and sand chairs for comfortable viewing. Last but certainly not least, don’t miss out on the hotel’s Easter Roast at sunset all week long (April 11-17), where guests will each receive an Easter basket full of chocolate and candy including Peeps, Reeese’s eggs and gourmet chocolates to make s’mores with.
1500 Orange Avenue, Coronado
Take a ride on the Bunny Train this Saturday, April 16 at the Pacific Southwest Railway Museum. The ride will begin at Campo Depot and travel 45 minutes across East County San Diego to the museum’s display building which will be prepped with plenty of surprises. The area will be set up with two easter egg hunting areas with one aimed towards smaller children and another with more challenging finds hidden by the Easter Bunny, who will also be making an appearance. Train tickets include entrance into the display building and entry into both Easter egg hunts. Purchase your tickets here.
750 Depot Street, Campo
Check out the “largest egg hunt” in Carlsbad this Saturday, April 16 from 10:30 a.m. – 12:30 p.m., where kids can “scramble” to find colorful eggs filled with candy. Other activities include face painting, crafts, cookie decorating and games like soak the bunny. No prior registration is needed for the event so feel free to just show up and scramble.
6600 Hidden Valley Road, Carlsbad
Easter fun at Walnut Grove Park gegins with a Bunny Breakfast from 8-10 a.m. with pancakes, eggs and sausage and opportunities to take photos with the Easter Bunny, which you can register for ahead of time here. The highlight of the day is the Egg Scramble (with start times organized by age groups) which is intended for the whole community to participate and search for 20,000 eggs hidden throughout the park that are filled with prizes. Arrive early and take part in the free children’s carnival with games and jumpers before the scramble begins.
1950 Sycamore Drive, San Marcos
Easter Guide – Lakehouse
Courtesy of Lakehouse Hotel and Resort
Lakehouse Hotel & Resort’s Easter schedule promises fun for the whole family. Buffet style brunch options include an egg & omelet station with eggs and fixings, a cinnamon french toast bar packed with toppings like fresh berries, whipped cream and chocolate chips and a smoked salmon station that includes mini bagels, shaved red onion and whipped cream cheese. After brunch, enjoy activities on the Lakeside lawn, there will be live music, activities like face painting and balloon animals and many opportunities for kids to take photos with the Easter Bunny and hunt for eggs. Brunch at The Grill is $70 per adult and $35 per child (12 and under) and their special Easter Sunday Staycation & Brunch Buffet package comes with two free brunch tickets.
1025 La Bonita Drive, San Marcos
Enjoy a whole day full of activities on the beach in North County this Easter Sunday at the Seabird Resort. The resort’s restaurant Piper is hosting an Easter brunch from 11 a.m. – 5 p.m. that’s $75 per adult, 50% off for children and free for kids ages 5 and under. Outdoor activities on the Coastal Terrace from 9 a.m. – 1 p.m. include ‘Build a Bunny,’ cookie decorating craft tables, two Easter egg hunts and an Easter egg roll, where winners will be awarded a special Easter basket that includes a stuffed animal, toys and chocolates. Events are open to hotel guests and non-hotel guests alike so keep this on your radar.
101 Mission Avenue, Oceanside
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Your checklist for the best stage performances, museum exhibits, and one-night-only cinematic events hitting San Diego this autumn
Fall Arts Preview presented by SDFC Playmakers
Now through Jan. 10, 2027
Sift through over 200 photographs, sketches, letters, and costumes from “The King of Vogue,” who photographed World War II, modernized royal portraits, and created the aesthetic for 1920s socialites in London.
Now through Feb. 28, 2027
Walk through an 18-foot whale ribcage (and a couple dozen other marine-creature sculptures) made entirely of plastic bottles, flip-flops, lighters, rope, and other plastic detritus found on the beach in the Nat’s 3,000-square-foot second-floor gallery.
Now through May 31, 2027
Part of SDMA’s centennial, “Forging a Legacy,” highlights artists from the past (Picasso, Monet) and modern day (Hugo Crosthwaite) who contributed to the museum’s collection.
Now through 2027
See the stars (without the smog) at their best from the winners of the world’s largest astrophotography competition—all in the Fleet Science Center’s new basement gallery, specifically dimmed to let the cosmos shine.
Sept. 6–Oct. 11
From the 2013 silver screen to this year’s The Old Globe stage, you can “Begin Again” (again) with a world-premiere musical adaptation featuring new songs—courtesy of Train—and a story overflowing with hope.
Sept. 9–Oct. 4
“On the outside, always looking in…” marks the emotional crux of the Tony-, Grammy-, and Emmy-award winning musical coming to the Cygnet Theatre.
Opening Sept. 12
Learn the history of the Kumeyaay Nation from the perspective of the members themselves in an immersive exhibit inspired by graphic novels “Our Past, Present, and Future,” and “Beyond Gaming.”
Sept. 16–Oct. 11
During Oscar Levant’s appearances on “The Jack Paar Show,” he explained his reality with mental illness—the institutionalizations, electroshock therapies, nothing was too taboo for him. “Good Night, Oscar” takes us backstage in the raw moments before his 1958 television appearance.
Sept. 19–Jan. 10, 2027
A disco ball isn’t just a disco ball. It’s a symbol of where queer communities can finally exhale and be their fullest selves. “Visiones Nocturnas” uses paintings, sculptures, textiles, performances, photos, and videos from Latin American artists to explore what’s at stake when nightclub lights shut off.
Sept. 21, Oct. 26, Dec. 7
Guest organists from across the country will come to the Balboa Theatre to accompany a new silent film for each performance. This year closes out with The Headless Horseman (1922), Dr. Jekyll & Mr. Hyde (1920), and a holiday triple feature of Laurel and Hardy films.
Sept. 29–Oct. 4
“What if Abe’s assassination wasn’t such a bad thing for Mary Todd Lincoln?” was the question that inspired Cole Escola’s play “Oh, Mary!” In the production, Mary Todd desperately tries to return to the cabaret stage, but her husband (President Lincoln in the midst of the Civil War) keeps getting in the way.

Oct. 3–4
Conductor Rafael Payare opens the San Diego Symphony’s 2026-2027 season with a three-part concert featuring composers Sofia Gubaidulina, Wolfgang Amadeus Mozart, and Richard Strauss.
Oct. 8
Two dozen of Emily Dickinson’s poems are turned into songs—composed by Pulitzer Prize winner Kevin Puts and performed by Grammy-winning mezzo-soprano Joyce DiDonato—for a one-night-only exploration of love, loss, loneliness, and mortality.
Oct. 8–Nov. 1
Roommate beef has no age limit. The latest play from Pulitzer Prize winner David Lindsay-Abaire turns that experience into a comedy through retirement home roommates Marilyn and Abby and the bet between them to see who will break first and move out.
Oct. 12
Composer Olivier Messiaen has chromesthia, so for him, sound evokes a visual connotation. His work “Des Canyons aux Étoiles” brings desert rock and the night sky to mind. See what he means from La Casa del Zorro in the Anza-Borrego Desert, in this performance immersed within nature.
Oct. 13–18
San Diego International Film Festival salutes the silver screen for a 25th time, now with a sixth day adding extra time for parties, screenings, and movie-star tributes.
Oct. 23–25
Considered one of the masterpieces from opera great Giuseppe Verdi, San Diego Opera’s “Rigoletto” sees what happens when the prurient Duke of Mantua and his sharp-tongued court jester become entangled in a fatal curse.
Oct. 27–Nov. 29
When the Grim Reaper’s job becomes too…grim…and he retires after 300,000 years, his daughter picks up the family business. But when she falls for a human and finds beauty in the souls she’s meant to reap, she questions her purpose.

Nov. 21–May 9, 2027
San Diego is nothing without skate culture. Mingei’s “Skate Craft” portrays skateboarding as “living folk art” via its DIY roots (skateboards built in garages) and shows how that ethos shapes the future.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Partake in San Diego Restaurant Week, stop by the Alley Cat Art Fest, and celebrate Stone Brewing’s 30th birthday
Summer’s penultimate weekend promises beers, zines, festivals, and many other ways to spend your free time. Those looking to eat (and drink) out can embark on the Taste of Gaslamp, explore the many eateries participating in San Diego Restaurant Week, and check out Stone Brewing’s free 30th anniversary celebration. On the festival circuit, there’s the return of both the Sessions Surf Festival and Cardiff Greek Festival to the shores of Encinitas, as well as the first-ever Alley Cat Art Fest in Downtown El Cajon. Additional experiences include Pierce the Veil’s tour finale at Petco Park, the beginning of Our Lady of the San Diego Convention Center’s citywide run, and the COMPRESSED Zine & Music Fair.
JUMP TO: Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do
It all began in 1996 with a humble San Marcos warehouse and the soon-to-be-famous Stone Pale Ale. Now, three decades and several award-winning beers later, Stone Brewing is marking its thirtieth anniversary with a free, jam-packed celebration at Stone Brewing World Bistro & Gardens – Liberty Station. This Saturday from 11 a.m. to 9 p.m., there will be arcade games, dog adoptions, ‘90s movies, live music, a cigar lounge, craft brews, and much more. VIP tickets ($133), which come with perks like exclusive two-ounce rare beer pours, are available online.
2816 Historic Decatur Road, Point Loma
Channel your inner foodie during the 30th annual Taste of Gaslamp, San Diego’s longest-running neighborhood culinary tour. This Saturday from 1-4 p.m., tasters can roam through the Gaslamp Quarter (16 blocks to be exact) for bites from over 20 participating locations, with five extra bites and sips for VIP ticketholders. Before and after the event, all attendees are invited to party with cocktails, music and even more food on the Sunbird Rooftop at AC Hotel (noon to 2 p.m.) and at the 5 O’Clock Somewhere Rooftop Bar (4-7 p.m.). Ticket options include general admission ($62) and VIP admission ($88).
Gaslamp
Searching for a specific cuisine? Looking for a new date night spot? Interested in a prix-fixe meal at a familiar favorite? Then consider checking out the over 120 local eateries taking part in San Diego Restaurant Week, with meals starting at $20. From Coronado’s Blanco Cocina + Cantina to Oceanside’s Piper and dozens of restaurants in between, search by price, cuisine, meal type, dietary desires, and neighborhood. Plus, patrons can enjoy seasonal ingredients by choosing dishes that feature Specialty Produce’s huitlacoche mushrooms and artisan romaine lettuce.
Citywide

See two generations of blues talent, and celebrate a legendary guitarist’s 90th birthday, this Friday (7:30 p.m.) at The Rady Shell. Fresh off his acting role in Sinners, Buddy Guy is coasting through something of a late career revival, and like the name of his 2018 album, it’s clear the blues are alive and well. Buddy Guy 90 continues the Louisiana native’s nationwide tour with a little help from rising blues artist Christone “Kingfish” Ingram, who is 63 years younger than Guy. Tickets range from $68-$173 for this concert.
222 Marina Park Way, Embarcadero
Hours upon hours can be spent dissecting a Kamasi Washington record—especially 2018’s Heaven and Earth—and each listen will still surprise. Every release from the jazz saxophonist and bandleader feels like an event, whether it’s a wondrous solo project, a supergroup team-up (ex: Dinner Party, West Coast Get Down), or a contribution to projects by the likes of Kendrick Lamar, St. Vincent, and Thundercat. This Friday at 9 p.m., Washington will take his talents to Music Box along with special guest DJ Ratty. Tickets are $68 for this 21-plus concert.
1337 India Street, Little Italy
One year after the first-ever Artivál, the event is merging with the Alley Cat Art Walk, a longtime Downtown El Cajon favorite, to form the inaugural Alley Cat Art Fest. This Saturday from 10 a.m. to 6 p.m., stroll through Prescott Promenade, Main Street and Arts Alley for murals, live music, food, drinks and the works of over 50 participating artists, including photography, painting, sculptures, and more. Plus, festival proceeds will go towards supporting the area’s existing murals and future public art projects in the area.
Downtown El Cajon
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Joe Dreamz built a local following by asking strangers about their ambitions and turning their answers into songs
People remember the first time they see Joe Dreamz.
Mine was a mile into the 2023 Carlsbad Half Marathon. He was standing on a speaker in the middle of the course, singing: “Hey you with the shoes, are you living Joe Dreamz?” Clearly not. I’m running uphill at 7 in the morning, I thought.
Months later, walking out of The Rady Shell, there he was again—parting the crowd of concertleavers Moses and the Red Sea style, singing the same song: “Hey you with the purse, are you living Joe Dreamz?”
Who’s this man at every public spectacle, singing metaphysical questions in a hand-altered, color-coordinating suit that would make James Brown proud and standing on a Soundboks speaker with a microphone and tip bucket?
A few years ago, San Carlos–born, El Cajon–based Joe Dreamz wasn’t exactly living Joe Dreamz—making $5 footlongs at Subway, dealing with croissant coworkers at Costco’s bakery, and selling life insurance. After he got let go from the life insurance gig and his car broke down in the middle of a 2020 road trip in Seattle, he used his emergency savings to buy a microphone and a speaker; a self-taught musician, he pulled from the only skillset he knew to monetize. He’d set up at Seattle’s Pier 55 and ask people what their dreams were. Then, for $5, create a freestyle rap to commemorate (and hopefully activate) those dreams.
“The goal is that someone listens to a Joe Dreamz song, and they don’t have to wait until metaphorically their car breaks down before they chase their dreams,” he says.

A chance encounter with an airport worker led to a free flight back to San Diego, and Joe Dreamz came home “transformed,” he says. He started busking at the Mission Beach boardwalk, Kate Sessions Park, outside Gaslamp bars; then Padres games, farmers markets, marathons. He also hit the mic outside of Coachella this year (“Joe-chella,” he says).
It’s not a get-viral-quick gimmick; people’s lives are changing. One fan finished writing her book after a dose of Joe Dreamzpiration. Another named his own daughter Joy Dreams.
Now, he’s working on the upstart “Tell Me Your Dream” podcast and DREAM Week in local schools, where each day represents a step toward achievement (D is destination day, R is reason day…). He doesn’t want inspiration to reach you only after hearing a song or watching a video: He believes in this message so much that he literally got DREAM tattooed onto his forehead.
“It’s on my face, so people have no choice [but to see it],” he says. “I’m a local celebrity here, so everywhere I go, people ask me for pictures. In every selfie, the message goes along for the ride too.”
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
At Vi at La Jolla Village, residents don't have to choose between security and adventure, connection and independence. They get all of it.
Today’s seniors are more connected than ever, with a renewed focus on retirement as a time of discovery and enriching experiences. The ultimate reward for a retirement well-earned is the wisdom to appreciate it all, and what better place to enjoy that unique perspective than Vi at La Jolla Village, in the heart of San Diego.
All-access pass to good living.
As a Continuing Care Retirement Community (CCRC), Vi provides access to a connected and fulfilling community while making it easy to plan for future care, should the need ever arise. With a care plan in place, residents enjoy greater financial predictability and long-term value, freeing them to focus on making the most out of retirement.
Resort-style amenities at the epicenter of a cultural hub like San Diego offer a retirement experience unlike any other. Paired with exceptional dining, spacious accommodations and dedicated staff, the best of maintenance-free living is all around. And with the introduction of Vista 360 Well-Being, Vi’s panoramic approach to wellness, there are more ways than ever for residents to access it all.
The harmony of mind, body and community.

The key to longevity is striking the right balance in maintaining an active lifestyle with an active mind in a fulfilling community. With newly renovated community spaces and restaurants, Vista brings a variety of opportunities for residents to elevate their well-being through Vi-exclusive “Signature Experiences.”
Vista Enrich takes an evidence-based approach to brain vitality, keeping residents at the forefront of cognitive health through exergaming (exercising + gaming), nutritional plans and informative workshops. It is also home to The Brain Vitality Studio, an innovative facility dedicated to cognitive fitness that has garnered national recognition.
Vista Discover invites residents into stimulating educational experiences, from chef-led cooking demos and guided wine tastings to lectures at local universities and intimate lectures following cultural outings.
While Vista Enrich focuses on brain health and Vista Discover engages residents intellectually, Vista Explore cultivates a sense of adventure through curated travel and local excursions. But broadening one’s horizons doesn’t always require a plane ticket. One recent event brought a taste of the world right to the community: an onsite “jazz cruise” featuring live music and global cuisine served at a series of themed “ports” all within the community’s own ballroom.
“Location, location, location”

One of the biggest perks of life at Vi at La Jolla Village is its proximity to just about everything. With easy access to transportation and local attractions just steps away, residents can explore and engage with their community at their own pace.
“There are trolley and bus stops within a 5-minute walk that will get you to the beach, UCSD Campus, medical appointments, downtown La Jolla or San Diego, et cetera. We rarely use our car,” said resident Tom Yager.
With the best of San Diego just steps away, residents don’t just live in the city, they live within reach of everything that makes it special.
The best of all worlds.

At Vi at La Jolla Village, retirement isn’t a chapter to slow down; it’s an invitation to discover more. Tailored community experiences created by Vista, paired with the vibrant pulse of San Diego just outside the door, mean that residents don’t have to choose between security and adventure, connection and independence. They get all of it.
This is what an all-access pass to good living looks like: the comforts of an elevated lifestyle, a community built for growth and a city made for discovery – all in one place.
To learn more about Vi at La Jolla Village or for details on available floor plans, visit ViatLaJollaVillage.com/SDM.
Live Nation is turning the historic Wonder Bread Building into a 4,000-capacity concert hall designed to bring more touring acts to the city
Imagine being the song continuously getting skipped on the playlist. Not because no one wants to hear you, but because you never quite fit the moment. For years, San Diego has been that song on the touring circuit. Artists who have outgrown intimate clubs but aren’t yet filling arenas and stadiums have often passed us by, heading north to venues better suited to the size of their show. San Diego wasn’t missing the audience, it was missing the room.
That’s all about to change.
On August 17, Live Nation Entertainment announced plans to transform the historic Wonder Bread Building, which it purchased in June for $16.8 million, into a 4,000-capacity indoor venue slated to open in fall 2028. The new space will host music acts as well as private, corporate, and community events.
Currently, San Diego’s concert landscape jumps quickly from intimate clubs like the Casbah, Winston’s, and Belly Up to larger theaters, amphitheaters, arenas, and stadiums. What’s largely missing—particularly downtown—is a modern indoor room built specifically for roughly 4,000 concertgoers. This leaves a gap in mid-size venues for touring acts that land stages like the Hollywood Palladium or Boston’s MGM Music Hall at Fenway.
“We are filling a void in the market,” says John Schalk, Live Nation’s Vice President, San Diego Market. “There are other venues in town, but this […] building is just something that doesn’t currently exist.” Although SDSU’s Cal Coast Credit Union Amphitheater serves the 4,000-capacity range, its outdoor, fixed-seating arrangement isn’t as versatile as the proposed Live Nation project.
Located at 171 14th Street, just a six-minute walk from Petco Park, the building carries a century of history. Architect Eugene Hoffman designed it in 1924, a year after completing the Barcelona Apartment Hotel in Bankers Hill. The landmark brick building served as a bakery and warehouse for the Southern California Baking Company before Continental Baking Company, producers of Wonder Bread, took over in the 1950s and operated there through 1988 continued at the site until 2007.
In the early 2000s, Bob and Gay Sinclair, the couple behind a portfolio of East Village properties, purchased the building. After Bob—the founder of Pannikin Coffee & Tea—died in 2011, Gay sold much of their real estate portfolio but held onto the Wonder Bread Building. Mission Brewing eventually took over the space, where it operated for more than a decade before announcing its 2026 departure.
Now, the building is preparing for another reinvention. Live Nation plans to preserve the historic bakery’s four exterior walls, red brick façade, grain silo, barrel-vaulted trusses, and skylights as part of its next chapter.
Live Nation isn’t looking to erase its history but to celebrate it, allowing the building’s past to give the new venue some soul. “It’s really important for us that we maintain the integrity and the history of that building,” Schalk says. “There will be new construction and design elements as we go through the process to create the concert venue, but we’re working really hard to preserve it.”
Blueprint Studio, Live Nation’s in-house design and development group, and Gensler, the architecture firm behind San Diego International Airport Terminal 1 and Snapdragon Stadium, will be heading the project. The plan is to design the ground-floor space as an open, general-admission area with a premium level above with 600-plus fixed seats, in addition to box and suite sections. There will also be an additional structure built on top of the historical portion of the building (the four original walls that house the lobby) called the Vinyl Room—a Japanese-inspired hi-fi listening VIP lounge serving elevated food options.
One of the most reassuring aspects of the project is the focus on the concertgoer’s experience—specifically the “pet peeves” we all know too well: long bathroom lines, cramped exits, obstructed views. According to Schalk, one of the best things about building upon the existing structure is having the ability to consider potential obstacles and tackle them before construction begins. “I’d say we are ‘purpose building’ the entirety of the project for a music venue,” says Gensler lead project architect Garrett van Leeuwen. “As part of our design process, we do an in-depth sightline analysis to make sure that sightlines are optimized from every point and seat within the venue.”
Circulation design is also being implemented to ease traffic flow, alongside acoustic optimization and a transformative outdoor beautification effort. According to van Leeuwen, this “public realm space” will grow the existing 14-foot sidewalk to a 32-foot sidewalk complete with plazas and landscaping.
“This venue is for the fans. For the music lovers,” Schalk explains. The vision is intimate: “I want a fan to walk up to that building, see that red brick facade, grab their ticket from the box office, go into the lobby and see some of the history that will present itself… and feel like you entered a home.” Schalk also expressed a “keen interest in making sure that we work with the local artists, the local bands, the local musicians in town.” It’s a project that recognizes San Diego as a growing market that is hungry and ready to see a vibrant arts and culture community thrive.
According to an analysis by Oxford Economics analysis shared by Live Nation, the venue is projected to deliver a significant boost to the local economy, generating approximately $97 million in annual economic impact and supporting 660 jobs. This also includes welcoming 316,000 fans each year—with 126,000 traveling from outside the San Diego metro area—and driving $53 million in local spending at nearby restaurants, hotels, and retail establishments.
Considering its proximity to other major event spaces and overall busy urban areas, traffic and parking may be a concern, especially on nights of overlapping events. But in those cases, Schalk said they would work together on communication efforts; parking availability; and staggering start, end, and loading times; as well as providing easy access to designated rideshare areas. With transit stations nearby (the closest one being a 4-minute walk at 12th & Imperial), public transportation is another great option for enjoying your night out.
There are still two years of design, construction, and plenty of logistics between now and opening night. But the bigger promise of the Wonder Bread Building is simple: San Diego finally gets a venue built for the artists who have historically passed it by. After years of getting skipped on the touring playlist, the city may finally be getting its turn on repeat.
Camila Ibarra Gallego is a CaliBaja native pursuing a master's degree in culinary journalism at the Basque Culinary Center. Shaped by the culturally rich, bicultural megaregion, she's passionate about sniffing out stories that connect people, territory and culture through food. When she's not tumbling down internet rabbit holes, you can find her pretending to be a wine connoisseur at a local wine bar or nose-deep in a good book.
Whether you’re ready to lean into fall or determined to keep summer going, here are all the best things to do this month
September is San Diego’s unofficial second summer—the crowds thin, the weather stays warm, and the city’s calendar somehow gets even busier. This month brings stadium-sized rock shows, Broadway’s buzziest comedy, a new anime convention, world-premiere theater, gallery openings, food festivals, and the first signs of spooky season. Whether you’re ready to lean into fall or determined to keep summer going, here are the best things to do in San Diego this September.
Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

As Guns N’ Roses storm into decade five, their appetite for destruction persists. During their Snapdragon Stadium concert, hear the hard rock anthems, new material and a set from The Black Crowes.
Kehlani is proof that the romance and earnest sensuality of old-school R&B will never go out of style. Hear her take it back to the aughts at Viejas Arena.
From the silver screen to The Old Globe stage, John Carney will Begin Again (again) with a world premiere musical adaptation featuring new songs—courtesy of Train—and a story overflowing with hope.
The concept of work is a guiding principle for San Diego native and multidisciplinary creative noé olivas. Observe his community-informed approach via Tierra y Cielo (Earth and Sky) at Best Practice Gallery.
Two workers grapple with the weight of their roles at a temporary migrant shelter in Mario Vega’s world premiere play Our Lady of the San Diego Convention Center, set for citywide performances.
Luminous visions of peace and the Punjabi-American roots of Rupinder Kaloti inform The Gathering, a wondrous unification of family foretold via paintings at Oceanside Museum of Art.
It’s Mary Todd Lincoln’s world and we’re just living in it. See the presidential paramour barrel to her way to stardom at the Civic Theatre during Oh, Mary!, Cole Escola’s political spoof.

Pros and Con(vention)s: Anime San Diego will debut at the San Diego Convention Center with cosplayers, panels and more than 400 vendors well-versed in Japanese animation.
Scaredy cats beware: SeaWorld San Diego’s Howl-O-Scream embraces frights forged in darkness. Enjoy an ominous lineup of live shows, scare zones and bloody bars ahead of Halloween.
The best parts of Artivál and the Alley Cat Art Walk have united for the free Alley Cat Art Fest, an all-day outing for live music and immersive artwork in Downtown El Cajon.
Take a Grecian vacation for a fraction of the price during the annual Cardiff Greek Festival, two days of immersive cuisine and culture—with plenty of dancing—on the Encinitas coast.
Step away from the stove! The California Restaurant Association has eight days of eating experiences with your name on it. During San Diego Restaurant Week, explore by meal, neighborhood or cuisine for your personal dining plan.
Nourish yourself with an all-inclusive spread of Pacific Beach eats and locally-crafted artwork during the HeArt of PB Restaurant Walk on Garnet Avenue.
When it comes to stand-up comedy, Chelsea Handler is always ready to roast. See Handler tell anecdotes and skewer an assemblage of victims during her Balboa Theatre performance.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Laika Nur, MD, takes her love of volleyball from the court to the clinic as team physician for the San Diego Mojo
Growing up, Laika Nur, MD, Scripps Clinic sports medicine specialist, loved watching beach volleyball when the Association of Volleyball Professionals tour came to her hometown of Chicago. A talented volleyball player herself, she remembers sitting in the stands all day, and once, even got a couple autographs. Years later, Dr. Nur was attending a professional event focused on women’s sports, and the discussion turned to a new professional women’s volleyball league. The general manager and coaching staff for San Diego’s team, the Mojo, happened to be in attendance, and Dr. Nur took the opportunity to ask them if they needed a team doctor. Flash forward to the Mojo’s inaugural 2024 season, when Dr. Nur officially became the team physician. Click here to read more about Dr. Nur and how she incorporates lessons she learned on the court into her practice.
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