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Get into the spooky spirit with these haunted happenings now through Hallow’s Eve (and beyond!)
The Haunted Trail
Mike Rollerson
Open all month long, excluding Mondays and select Tuesdays
The Haunted Trail in Balboa Park is back to scaring all who enter with a mile-long path starring some of horror’s most iconic characters (we see you, Pennywise).
Open now through October 31
Visit Liberty Station’s Arts District to pick up your pumpkins from the Goff Family Pumpkin Patch. The patch will have gourds of all shapes, sizes, and colors to carve, paint, and admire this fall. Also available are photo ops and various local food and beverage pop-ups.
Brick or Treat
Every Saturday in October
Enjoy a visit to the park after dark this month! Every Saturday you can enjoy Halloween-themed dance parties, sweet treats, rides, and more at Legoland’s Brick or Treat.
October 17
Join Bivouac in their North Park taproom for an afternoon of pumpkin decorating. Your ticket comes with your own pumpkin, supplies to decorate it, a glass of their seasonal pumpkin spice cider, and cider donuts from fellow North Park shop Nomad Donuts. Activities start at 2:30 p.m. and tickets are $35.
October 26–31
This Chula Vista stop will host a number of spooky events, beginning on the 26th with Halloween trivia. On the 30th, stop by their pop-up Halloween Market from 1 to 5 p.m. to peruse desserts, bites, and themed crafts from local vendors. Later that evening, participate in the costume contest or take the mic for spooky karaoke at 7:30 p.m.
October 27
Bring the kids in their Halloween costumes to trick-or-treat on India Street. Little Italy’s local businesses will pass out candy to all dressed-up ghosts and ghouls from 5:30 to 7:30 p.m.—and have plenty of good eats to enjoy after the kids have had their candy fill.
PoeFest
October 29–31
Write Out Loud’s annual PoeFest returns at the Villa Montezuma Museum. As guests tour the historic Queen Anne Victorian home (designed in 1887!), they’ll take part in an interactive retelling of selections from Edgar Allan Poe’s short stories. The tour includes three separate experiences and an encounter with the master of macabre himself.
October 29–31
Plan your Halloween weekend around Hilton Bayfront’s spooky happenings. The over-21 crew can enjoy a Haunted Happy Hour at the hotel’s Odysea lounge with seasonal cocktails; there’s an outdoor Hocus Pocus screening on the 30th on the Aqua Terrace; earlier that day, kids can enjoy a trick-or-treat scavenger hunt and a pumpkin cookie decorating party complete with sprinkles, icing, and other sweet treats.
Halloween – Tiger
October 29–31
Oh my! This megafauna rescue is pulling out all the stops this season with a number of Halloween happenings. Join them for their Spooky Campover, where you can sleep under the stars, enjoy pumpkin carving, make s’mores, and participate in a Halloween costume contest. Can’t stay the night? Stop by on the 30th for the pumpkin bash, where you can watch their rescued big cats and bears dig into their pumpkin treats. Costumes encouraged!
Now through October 31
SeaWorld is pulling out all the stops this season with two Halloween experiences to check out. Visitors wanting an all-ages option can visit the park’s daytime Spooktacular, complete with a trick-or-treat trail, dance party and costume parade, hay maze, and Halloween-themed shows. Want something scarier? Visit the park after dark for its first-ever Howl-O-Scream event, with multiple scare zones, haunted houses, and rides in the dark like the Electric Eel, Manta, and Journey to Atlantis. Howl-O-Scream runs on select nights.
Halloween – Bridgerton
October 31
Dear reader, it’s time to get whisked away into a world of mystery, romance, and Regency-era fantasy. Estancia La Jolla Hotel and Spa is hosting this Bridgerton-themed party on Halloween night with live entertainment, unlimited bites, and plenty of bubbly to go around. If you want to make a weekend out of it, book their Bridgerton Halloween Package, which includes two tickets to the masquerade, Bridgerton-themed treats in your room, props for your costume, free parking, and a waived resort fee.
October 31
Let your pups get in on the Halloween fun this year at San Diego Humane Society’s sixth annual Reverse Trick or Treat event, held at their Morena campus. From 11 a.m. to 2 p.m. you and your canine pal can check out the animal ambassador visits, swing by the toy- and treat-making stations, visit the photo booth, and more. Register ahead of time to choose your time slot (11–12 or 12–1).
October 31
Visit Seaport Village for all-ages festivities from 11 a.m. to 4 p.m. On your way in, pick up a complimentary tote bag to carry with you on a candy trail through the Village shops (Seaport Fudge Factory will be offering themed sweets). Afterward, enter the fudge shop’s Halloween costume contest for a chance to win a $50 gift card to the Village.
Now through November 1
Swing by the boozy ice cream shop to get a taste of their haunted concoctions. This year’s flavors include whiskey pumpkin pie, a candy corn twist with absinthe, and the Trick or Treat—made with tequila and black cocoa ice cream and filled with candy.
Now through November 8
This North County pumpkin patch has been a fall must-do for years, complete with giant pumpkins, a corn maze, tractor rides, and more. For those who prefer a little more scare in their season, the pumpkin patch will host their Field of Screams haunted maze in the evenings. Want to make a staycation out of it? Guests at The Westin Carlsbad Resort & Spa who book the Fall Kids Eat Free Package receive a complimentary shuttle and admission to the pumpkin patch, along with extra specials.
Here’s where to celebrate, connect, give back, and make a difference this month
Former NFL quarterback Drew Brees will host a slew of celebrity athletes, chefs, and other hunger-relief supporters for a Celebrity Pickleball Tournament to raise money for Feeding San Diego. The tournament at the Barnes Tennis Center in Point Loma is part of the Del Mar Wine & Food Festival, which has raised more than $100,000 for Feeding San Diego and other local nonprofit organizations since 2023.
Sanford Burnham Prebys Medical Discovery Institute will celebrate 50 years of groundbreaking research at its Illumination Gala at the Fairmont Grand Del Mar. Support from the gala will help Sanford Burnham Prebys continue to advance medicine and change lives.

San Diego Humane Society supporters—both people and pets—will get dressed to the nines for the 40th annual Fur Ball. Proceeds from the event at San Diego Humane Society’s Gaines Street campus will support the organization’s efforts to care for more than 40,000 animals each year.
Voices for Children will celebrate the impact of its Court Appointed Special Advocates (CASAs) at its Starry Starry Night Gala on the Heron Lawn at the Park Hyatt Aviara Resort. The 46-year-old organization is the only agency in the county designated to provide CASAs to advocate for local foster children.
Show off your sparkle at the Autism Society of San Diego Diamond Anniversary Gala at the Town & Country Resort. The nonprofit will celebrate six decades of service with dinner, entertainment, and special guests.
More than 30 performers will take the stage to support Robin’s Nest Rescue at its fourth annual Rockin’ Robin Music Fest. The five-acre animal sanctuary in Ramona will also celebrate America’s 250th birthday, showcase local artisans, and introduce guests to some of its rescue animals.
Local nonprofit Adjoin will host a whimsical garden party fundraiser at a private home in La Mesa. The Soil to Soul Garden Party will support Adjoin’s mission to build inclusive communities and support independence for people with disabilities and veteran families experiencing homelessness.
Enjoy bites, beverages, and animal encounters at Living Coast Discovery Center’s Farm to Bay fundraiser. The annual event at the nonprofit zoo and aquarium on the San Diego Bay National Wildlife Refuge will support coastal conservation efforts.
Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.
Stop by Adams Avenue Street Fair, sample the Capital of Craft Beer Fest, and experience the new exhibition Visiones Nocturnas: Queer Nightlife in Contemporary Art
This week marks summer’s last hurrah before the seasonal transition to fall, and there are plenty of ways to make the most of it. There’s the Surf Lounge Festival, the fifth annual BirdStock, and the two-day Adams Avenue Street Fair, all of which boast a plethora of live music options and local artisans. There are also world premieres, including the first chances to see the play A Black-billed Cuckoo at La Jolla Playhouse and MCASD’s Visiones Nocturnas: Queer Nightlife in Contemporary Art exhibition. On top of that, the Padres are back in town, and fans can pack the stands at Petco Park to support the team in their playoff push.
JUMP TO: Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

With September being Childhood Cancer Awareness Month, the Emilio Nares Foundation will present its 23rd annual Harvest for Hope fundraiser dinner this Thursday (5:30 p.m.). Guests will have the chance to try food from a curated selection of more than 20 chefs, breweries, and wineries from the SoCal and Baja regions while supporting a worthwhile cause. General admission is $250 online; tickets support free medical transportation, emotional care and critical services through the Emilio Nares Foundation for kids facing cancer and life-threatening diseases.
5300 Grand Del Mar Court, Del Mar
Though San Diego Beer Week won’t start pouring until Nov. 6, Christmas has come early for enjoyers of locally crafted brews. The 21-plus Capital of Craft Beer Fest returns Saturday (1-4 p.m.) at Broadway Pier, with local food and merchant vendors, performances by 80s Resurrection and Agent 51, and best of all, more than 70 beers to sample via unlimited two-ounce tastings.Ticket options include general admission ($57) and VIP passes ($78), which come with in-and-out privileges and an exclusive hour of premium beer sampling from noon to 1 p.m.; a portion of proceeds will go towards the San Diego Brewers Guild.
1000 North Harbor Drive, Embarcadero
Toast to Bonita’s culture, history, and cuisine this Saturday (5-9 p.m.) during the Taste of Bonita. Held at the Bonita Museum and Cultural Center, this charitable and educational soirée will feature tastings from local restaurants, as well as silent auction drawings, children’s activities, artisans and craft items, and a gallery exhibit on BonitaFest. Tickets, which come with unlimited tastings and a beverage, are $55 for guests ages 12 and older, $20 for ages 5-12 years old, and free for kids ages four and younger; proceeds will help support the year-round free programming offered by the Bonita Historical Society.
4355 Bonita Road, Bonita

September 19
Who needs Woodstock when there’s BirdStock? This Saturday from 10 a.m. to 7 p.m., all are invited to La Jolla’s Bird Rock neighborhood for entertainment from local musicians, an artisan market, and all-day activities to fundraise for arts and music programming at La Jolla Coastal Conservancy and Bird Rock Elementary. The 5th annual BirdStock Music Festival & Artisan Market will also include live DJs, a wine and beer garden, VIP libation areas, food trucks, pro BMX athletes and skateboarders, pickleball, a pet parade, and a custom hat bar.
5500-5700 La Jolla Boulevard, La Jolla
September 19
The legend of Pacific Beach’s bygone Surf Lounge lives on this Saturday from 2-10 p.m. during this 21-plus party at The Soap Factory. Surf Lounge Festival is a passionate celebration of surf culture with a healthy dose of indie rock, featuring performances by the bands Summer Salt, Three-Legged Dog, Tropa Magica, Couch Dog, and Bēd. The festivities will also include five vinyl DJs, tattoos, and 20 local vendors. General admission is $50, and $60 the day of the festival.
2995 Commercial Street, Logan Heights
September 19
Technically, “the 21st of September” doesn’t arrive until Monday, but any concert from Earth, Wind & Fire is certainly cause for celebration. The legendary group is still carrying its legacy of love, soul, and R&B brilliance more than five decades after its formation. Experience the jubilant rhythms of the band’s greatest, most danceable hits when they play the Civic Theatre this Saturday (8 p.m.). Tickets start at $138 for this concert.
1100 Third Avenue, Gaslamp
September 19-20
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Check out the stacked lineup of talent participating in this year’s celebration of food, cocktails, wellness, and SoCal energy
Tickets to the Del Mar Wine & Food Festival get you in the door. The real fun is figuring out who you’ll run into once you’re there. This year’s weeklong schedule of exclusive events, running September 30–October 4, includes dinners, tastings, and loosely-supervised chaos where celebrity chefs and local icons finally let their hair down.
The festival has a track record of the unexpected: Bryan Cranston and Aaron Paul once toasted their mezcal brand Dos Hombres with an intimate dinner at the Lodge at Torrey Pines (and then, evidently unsatisfied, kept drinking it on the cliffs above Blacks Beach with a rotating cast of San Diego and Food Network chefs. Alex Morgan showed up for a dinner under the lights honoring the country’s most badass women chefs). Drew Brees ran a celebrity pickleball tournament where the guy from It’s Always Sunny in Philadelphia got absolutely humbled by locals.
If you scored a ticket to last year’s Grand Tasting, you might’ve caught Guy Fieri doing exactly what Guy Fieri does: strolling the grass, signing t-shirts and foreheads, and hanging off the DJ surf van like it was built for him. Meanwhile, local chef Ethan Yang of Glass Box walked off with the Chef Competition surfboard.
So whether your plan for 2026 is to corner legendary San Diego chefs like Victor Jimenez of Cowboy Star and Jon Sloan of Juniper & Ivy in person, or just aim for a spontaneous golf cart ride with a Food Network star—here’s your cheat sheet for where to run into a celebrity chef, TV personality, award-winning winemaker, or pro athlete at this year’s Del Mar Wine & Food Festival.

Consider this your soft landing into festival week—the walk-around tasting that eases you in before things get chaotic later on. Monarch Ocean Pub hands its patio over to the flavors that define San Diego eating: Baja seafood done right, coastal bites, Mexican flavors with some heat behind them, all the staples locals will fight you over.
The celebrity sightings here lean more “bump into” than “spot from across the room.” Troy Johnson—Food Network judge, San Diego Magazine chief content officer and co-owner, Emmy-winning host, a man who has eaten his way across the entire country professionally—is the type to materialize at whichever station has the longest line, because he already knows it’s worth the wait. Ask him what he’s had so far. He’ll have opinions.
Then there’s celebrity pastry chef Karen Krasne, owner and executive pastry chef of Extraordinary Desserts, James Beard House alum, and a woman Forbes once ranked among the top 10 pastry chefs in the country—which tracks, because you might find her holding court next to a tray of her roasted pecan shortbread dipped in white chocolate, explaining exactly why this is the flavor combination. You will listen to every word, too, because you’ll want to try that cookie.
This is an opening night party where the person next to you in line might just be the one who baked the thing you’re about to eat.

Fifty years ago, a Napa Chardonnay beat France at its own game and rewrote what the world thought it knew about wine. This dinner is that legacy, poured by the family who built it, course by course.
Under the arches at Fairmont Grand Del Mar, Ernie Hahn and the Hahn family, who partnered with the Barretts to revive Chateau Montelena into the Napa powerhouse it is today, host an evening built entirely around the winery’s most iconic pours. Every course gets its own pairing straight from the Montelena portfolio, so you’re not just hearing about the Judgment of Paris, you’re tasting the wine that started it.
Chef Mawa McQueen, a former James Beard Best of the West winner out of Aspen, brings globally inspired cuisine and serious technique to the table. Alongside her, Fairmont Grand Del Mar’s executive chef Bryn McArthur leans into farm-to-table sensibility shaped by a career of global kitchens. Together they’re building a menu meant to hold its own against wine that already changed history once.
This is the rare dinner where the wine isn’t just accompanying the meal, it’s the reason the meal exists. Fifty years after Paris, the rematch is happening right here in Del Mar.

Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
At Vi at La Jolla Village, residents don't have to choose between security and adventure, connection and independence. They get all of it.
Today’s seniors are more connected than ever, with a renewed focus on retirement as a time of discovery and enriching experiences. The ultimate reward for a retirement well-earned is the wisdom to appreciate it all, and what better place to enjoy that unique perspective than Vi at La Jolla Village, in the heart of San Diego.
All-access pass to good living.
As a Continuing Care Retirement Community (CCRC), Vi provides access to a connected and fulfilling community while making it easy to plan for future care, should the need ever arise. With a care plan in place, residents enjoy greater financial predictability and long-term value, freeing them to focus on making the most out of retirement.
Resort-style amenities at the epicenter of a cultural hub like San Diego offer a retirement experience unlike any other. Paired with exceptional dining, spacious accommodations and dedicated staff, the best of maintenance-free living is all around. And with the introduction of Vista 360 Well-Being, Vi’s panoramic approach to wellness, there are more ways than ever for residents to access it all.
The harmony of mind, body and community.

The key to longevity is striking the right balance in maintaining an active lifestyle with an active mind in a fulfilling community. With newly renovated community spaces and restaurants, Vista brings a variety of opportunities for residents to elevate their well-being through Vi-exclusive “Signature Experiences.”
Vista Enrich takes an evidence-based approach to brain vitality, keeping residents at the forefront of cognitive health through exergaming (exercising + gaming), nutritional plans and informative workshops. It is also home to The Brain Vitality Studio, an innovative facility dedicated to cognitive fitness that has garnered national recognition.
Vista Discover invites residents into stimulating educational experiences, from chef-led cooking demos and guided wine tastings to lectures at local universities and intimate lectures following cultural outings.
While Vista Enrich focuses on brain health and Vista Discover engages residents intellectually, Vista Explore cultivates a sense of adventure through curated travel and local excursions. But broadening one’s horizons doesn’t always require a plane ticket. One recent event brought a taste of the world right to the community: an onsite “jazz cruise” featuring live music and global cuisine served at a series of themed “ports” all within the community’s own ballroom.
“Location, location, location”

One of the biggest perks of life at Vi at La Jolla Village is its proximity to just about everything. With easy access to transportation and local attractions just steps away, residents can explore and engage with their community at their own pace.
“There are trolley and bus stops within a 5-minute walk that will get you to the beach, UCSD Campus, medical appointments, downtown La Jolla or San Diego, et cetera. We rarely use our car,” said resident Tom Yager.
With the best of San Diego just steps away, residents don’t just live in the city, they live within reach of everything that makes it special.
The best of all worlds.

At Vi at La Jolla Village, retirement isn’t a chapter to slow down; it’s an invitation to discover more. Tailored community experiences created by Vista, paired with the vibrant pulse of San Diego just outside the door, mean that residents don’t have to choose between security and adventure, connection and independence. They get all of it.
This is what an all-access pass to good living looks like: the comforts of an elevated lifestyle, a community built for growth and a city made for discovery – all in one place.
To learn more about Vi at La Jolla Village or for details on available floor plans, visit ViatLaJollaVillage.com/SDM.
Your checklist for the best stage performances, museum exhibits, and one-night-only cinematic events hitting San Diego this autumn
Fall Arts Preview presented by SDFC Playmakers
Now through Jan. 10, 2027
Sift through over 200 photographs, sketches, letters, and costumes from “The King of Vogue,” who photographed World War II, modernized royal portraits, and created the aesthetic for 1920s socialites in London.
Now through Feb. 28, 2027
Walk through an 18-foot whale ribcage (and a couple dozen other marine-creature sculptures) made entirely of plastic bottles, flip-flops, lighters, rope, and other plastic detritus found on the beach in the Nat’s 3,000-square-foot second-floor gallery.
Now through May 31, 2027
Part of SDMA’s centennial, “Forging a Legacy,” highlights artists from the past (Picasso, Monet) and modern day (Hugo Crosthwaite) who contributed to the museum’s collection.
Now through 2027
See the stars (without the smog) at their best from the winners of the world’s largest astrophotography competition—all in the Fleet Science Center’s new basement gallery, specifically dimmed to let the cosmos shine.
Sept. 6–Oct. 11
From the 2013 silver screen to this year’s The Old Globe stage, you can “Begin Again” (again) with a world-premiere musical adaptation featuring new songs—courtesy of Train—and a story overflowing with hope.
Sept. 9–Oct. 4
“On the outside, always looking in…” marks the emotional crux of the Tony-, Grammy-, and Emmy-award winning musical coming to the Cygnet Theatre.
Opening Sept. 12
Learn the history of the Kumeyaay Nation from the perspective of the members themselves in an immersive exhibit inspired by graphic novels “Our Past, Present, and Future,” and “Beyond Gaming.”
Sept. 16–Oct. 11
During Oscar Levant’s appearances on “The Jack Paar Show,” he explained his reality with mental illness—the institutionalizations, electroshock therapies, nothing was too taboo for him. “Good Night, Oscar” takes us backstage in the raw moments before his 1958 television appearance.
Sept. 19–Jan. 17, 2027
A disco ball isn’t just a disco ball. It’s a symbol of where queer communities can finally exhale and be their fullest selves. “Visiones Nocturnas” uses paintings, sculptures, textiles, performances, photos, and videos from Latin American artists to explore what’s at stake when nightclub lights shut off.
Sept. 21, Oct. 26, Dec. 7
Guest organists from across the country will come to the Balboa Theatre to accompany a new silent film for each performance. This year closes out with The Headless Horseman (1922), Dr. Jekyll & Mr. Hyde (1920), and a holiday triple feature of Laurel and Hardy films.
Sept. 29–Oct. 4
“What if Abe’s assassination wasn’t such a bad thing for Mary Todd Lincoln?” was the question that inspired Cole Escola’s play “Oh, Mary!” In the production, Mary Todd desperately tries to return to the cabaret stage, but her husband (President Lincoln in the midst of the Civil War) keeps getting in the way.

Oct. 3–4
Conductor Rafael Payare opens the San Diego Symphony’s 2026-2027 season with a three-part concert featuring composers Sofia Gubaidulina, Wolfgang Amadeus Mozart, and Richard Strauss.
Oct. 8
Two dozen of Emily Dickinson’s poems are turned into songs—composed by Pulitzer Prize winner Kevin Puts and performed by Grammy-winning mezzo-soprano Joyce DiDonato—for a one-night-only exploration of love, loss, loneliness, and mortality.
Oct. 8–Nov. 1
Roommate beef has no age limit. The latest play from Pulitzer Prize winner David Lindsay-Abaire turns that experience into a comedy through retirement home roommates Marilyn and Abby and the bet between them to see who will break first and move out.
Oct. 12
Composer Olivier Messiaen has chromesthia, so for him, sound evokes a visual connotation. His work “Des Canyons aux Étoiles” brings desert rock and the night sky to mind. See what he means from La Casa del Zorro in the Anza-Borrego Desert, in this performance immersed within nature.
Oct. 13–18
San Diego International Film Festival salutes the silver screen for a 25th time, now with a sixth day adding extra time for parties, screenings, and movie-star tributes.
Oct. 23–25
Considered one of the masterpieces from opera great Giuseppe Verdi, San Diego Opera’s “Rigoletto” sees what happens when the prurient Duke of Mantua and his sharp-tongued court jester become entangled in a fatal curse.
Oct. 27–Nov. 29
When the Grim Reaper’s job becomes too…grim…and he retires after 300,000 years, his daughter picks up the family business. But when she falls for a human and finds beauty in the souls she’s meant to reap, she questions her purpose.

Nov. 21–May 9, 2027
San Diego is nothing without skate culture. Mingei’s “Skate Craft” portrays skateboarding as “living folk art” via its DIY roots (skateboards built in garages) and shows how that ethos shapes the future.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Joe Dreamz built a local following by asking strangers about their ambitions and turning their answers into songs
People remember the first time they see Joe Dreamz.
Mine was a mile into the 2023 Carlsbad Half Marathon. He was standing on a speaker in the middle of the course, singing: “Hey you with the shoes, are you living Joe Dreamz?” Clearly not. I’m running uphill at 7 in the morning, I thought.
Months later, walking out of The Rady Shell, there he was again—parting the crowd of concertleavers Moses and the Red Sea style, singing the same song: “Hey you with the purse, are you living Joe Dreamz?”
Who’s this man at every public spectacle, singing metaphysical questions in a hand-altered, color-coordinating suit that would make James Brown proud and standing on a Soundboks speaker with a microphone and tip bucket?
A few years ago, San Carlos–born, El Cajon–based Joe Dreamz wasn’t exactly living Joe Dreamz—making $5 footlongs at Subway, dealing with croissant coworkers at Costco’s bakery, and selling life insurance. After he got let go from the life insurance gig and his car broke down in the middle of a 2020 road trip in Seattle, he used his emergency savings to buy a microphone and a speaker; a self-taught musician, he pulled from the only skillset he knew to monetize. He’d set up at Seattle’s Pier 55 and ask people what their dreams were. Then, for $5, create a freestyle rap to commemorate (and hopefully activate) those dreams.
“The goal is that someone listens to a Joe Dreamz song, and they don’t have to wait until metaphorically their car breaks down before they chase their dreams,” he says.

A chance encounter with an airport worker led to a free flight back to San Diego, and Joe Dreamz came home “transformed,” he says. He started busking at the Mission Beach boardwalk, Kate Sessions Park, outside Gaslamp bars; then Padres games, farmers markets, marathons. He also hit the mic outside of Coachella this year (“Joe-chella,” he says).
It’s not a get-viral-quick gimmick; people’s lives are changing. One fan finished writing her book after a dose of Joe Dreamzpiration. Another named his own daughter Joy Dreams.
Now, he’s working on the upstart “Tell Me Your Dream” podcast and DREAM Week in local schools, where each day represents a step toward achievement (D is destination day, R is reason day…). He doesn’t want inspiration to reach you only after hearing a song or watching a video: He believes in this message so much that he literally got DREAM tattooed onto his forehead.
“It’s on my face, so people have no choice [but to see it],” he says. “I’m a local celebrity here, so everywhere I go, people ask me for pictures. In every selfie, the message goes along for the ride too.”
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
San Diego Magazine's Private School Guide 2026
NewBridge School is San Diego’s only school dedicated to the education of students with dyslexia and related learning profiles. For 30 years we have successfully served students with dyslexia, dysgraphia, dyscalculia, receptive/expressive language disorders, ADHD, executive functioning and memory deficits. Students transition successfully into academically rigorous high schools and colleges across the country. Why NewBridge? Training, training, training (plus intensive individualization, and comprehensive program design). All teachers are trained and retrained biennially in Orton-Gillingham, the only approach proven to remediate dyslexia based on Science of Reading research, and complete a year-long training program. Every aspect of our program is designed around our students’ learning styles and needs. Every class is taught by a highly-trained expert, and our Speech/Language and Occupational Therapy teams embed throughout the day. Our multisensory, multi-tiered math program has been developed in conjunction with sister schools and experts across the country. Don’t wait—early intervention is magic!
Enrollment: 100
Grades: K – 8
Tuition: $30,000
Deadline: Rolling
Gender: All-inclusive
Details Nonsectarian
Open House Tours by appointment

12285 Oak Knoll Road • Poway, California 92064
858-679-5744 • [email protected] • thenewbridgeschool.com