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The San Diego Chef Making Gluten-Free Tortillas That Actually Taste Good

Coyotas’ founder shares how she went from Sonoran wheat fields to launching a nationally loved grain-free tortilla brand out of her Golden Hill studio
San Diego Gluten Free Tortilla company Coyotas
Courtesy of Coyotas

In this episode of Happy Half Hour, Troy Johnson and Jackie Bryant sit down with Janet Flores Pavlovich, the force behind Coyotas, a local brand making cassava flour tortillas that are grain- and gluten-free with just four ingredients and a lot of soul. 

Janet tells the story of growing up in Sonora, Mexico, where tortillas were handmade daily and tied to memory, ritual, and identity. After culinary school in San Diego and a stint behind the scenes at the Food Network, she realized the tortillas on grocery store shelves didn’t reflect what she knew. 

So she went back—literally—to the desert heat of Hermosillo to relearn the craft from master tortilleras. The result: a San Diego–based company now stocked across Whole Foods and indie markets, built on tradition, and digestible for those with gluten intolerances.

By Jackie Bryant

Jackie is San Diego Magazine's and Studios' content strategist. Prior to that, she was its managing editor. Before her SDM career, she was a long-time freelance journalist covering cannabis, food/restaurants, travel, labor, wine, spirits, arts & culture, design, and other topics. Her work has been selected twice for Best American Travel Writing, and she has won a variety of national and local awards for her writing and reporting.

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