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Celebrate International Women’s Month by visiting the city's women-founded restaurants, shops, and companies this March
California is home to the most women-owned businesses in the country, and San Diego is a hot spot for women entrepreneurs. In March, we’re celebrating International Women’s Month by highlighting some of our favorite women-owned businesses throughout San Diego County—from food to flowers, photographers, and gift shops. Here are 31 ways to support local entrepreneurs this month and beyond.
Restaurants | Beverages & Spirits | Retail | Artists | Health & Wellness

Lizzette Amaya, an entrepreneur from Anyarit, Mexico who also owns a restaurant with her husband in La Mesa, delayed the opening of Nahomie’s Cafe & Deli in order to care for her ailing mother. When the spot for sandwiches, wraps, and coffee launched at last in August 2024, it won the National City Chamber of Commerce’s 2025 “New Business of the Year” award.
“It’s been hard trying to keep up the business,” Amaya says about trying to balance this spot with the other restaurant she owns with her husband in La Mesa, but she’s found the community to be supportive and that social media—despite being her only marketing tool right now—to be very effective for reaching new customers.
450 E 8th St. Ste D, National City
Annemarie Brown-Lorenz, daughter of The Fishery’s original owner—who has been working in restaurants herself since she was 15—took over the nearly 30-year-old seafood business’ operations during Covid. She and her husband also run Pacific Shellfish, and in 2022, food critic Troy Johnson said that after “15 years of studying food and eating at San Diego restaurants…the two meals at The Fishery were the single most excellent seafood experience I’ve had in the city.”
5040 Cass St, Pacific Beach
Elisa Borelli co-manages Balsamico Italian Kitchen in Imperial Beach with her husband, Michele. Though Borelli’s background is in finance, she curated the restaurant’s wine list herself and manages much of the front-of-house operations. The restaurant is known for its Italian food and—you guessed it—balsamic offerings.
791 Palm Ave #101, Imperial Beach
Teriyaki Grill is a women-owned business that is bringing a new flavor to Chula Vista. Owner Casey Vu loves to cook and learned much of her skills from her previous travels around the world. Her restaurant is a reflection of that and offers Asian fusion cuisine, which has a little bit of everything from octopus tacos to steak sandwiches and teriyaki burgers.
380 3rd Ave,Ste B, Chula Vista
Tracy Borkum, principal of Urban Kitchen Group, is credited with helping to revolutionize San Diego’s food scene. She’s spent 15 of her 25 years in the industry building and growing Bankers Hill’s Cucina Urbana, where she employs a full-time HR person to support her team—a rarity in the restaurant field.
505 Laurel St, San Diego
Always Hungry Grocery & Goods in Carlsbad Village (which also operates as a pop-up in Oceanside) is the beautiful and intentionally stocked grocery store of your dreams. “[Inventory] must be local, support an underrepresented group, be absolutely the best in their category, or just be plain fun,” owner Katie Jayne says, pointing to items like Fox Point Farms’ sugar snap peas from Encinitas or Tethos’ non-alcoholic wines from North County.
505 Oak Avenue Suite B, Carlsbad | 110 N Myers St, Oceanside
North Park’s Chicken Pie Shop has been in the Townsend family for four generations over 87 years. Lisa Townsend, the daughter-in-law of the restaurant’s original owners, currently handles the day-to-day operations. As general manager, Townsend brought the business into the modern age, adding the ability to pay by credit card, launching digital time cards, and more. The restaurant makes upwards of 3,000 pies daily.
2633 El Cajon Blvd, San Diego

Black- and veteran-owned Altipiano Vineyard & Winery was founded by Denise Clarke, a winemaker and internationally recognized connoisseur. She and her husband built Altipiano after losing their 900 avocado trees in a 2007 fire, and, in 2012, Clarke took over as the company’s full-time, in-house winemaker. Visit the couple’s Tuscan-style vineyard in Escondido to buy wines by the bottle, join the wine club, or participate in a private tasting.
20365 Camino Del Aguila, Escondido
Owner Carmen Velasco-Favela opened her Barrio Logan brewery, Mujeres Brew House, during the pandemic with an all-woman leadership team. The business takes inspiration from Mexican culture and offers fruit-forward beers and cocktail seltzers.
1983 Julian Ave, San Diego
Bivouac Ciderworks in North Park has a 75 percent woman-led core team, including San Diego native and CEO Lara Worm, who cut her teeth as a prosecutor before pivoting to the hospitality industry. She owns the cidery’s taproom; restaurant; general store; and airy, mural-filled “adventure lodge.”
3986, 30th St, San Diego
Woman-founded and Black-owned brand Sipwell vends its single-serving, organic canned wines online and in shops all over California, but its headquarters is right here in Encinitas. Founder Hilary Cocalis started the company for folks who’d like to celebrate with bubbly without having to pop a whole bottle.
Navy veteran and recent San Diego transplant Lynn McLean co-owns Napatini, an indie wine bar in Carlsbad, with her husband, Gary. After a number of Covid-related delays, the Napa-inspired spot opened in 2022, and since then McLean has been recognized as one of the most influential women in Carlsbad by the Carlsbad Business Journal and nominated as a rising star in the food and beverage category of SDM‘s annual Celebrating Women awards.
3088 State St #100, Carlsbad

Lindsey Fisher has been managing Little Love San Diego—a secondhand shop in La Jolla that accepts and sells upscale kids’ clothes—for seven years since opening the store as a single mom. Fisher curates the selection so parents don’t feel overwhelmed while shopping, offers a play area for kids, and accepts donations at any time to make drop-offs maximally convenient for any family’s schedule.
1110 Torrey Pines Rd, La Jolla
Mei Bautista owns Daydream Escondido, a one-stop shop boutique and co-op where patrons can find the latest from local artists and creators. Bautista was named as one of Escondido’s “Women Leading Their Industries” in 2022, and, after experiencing homelessness herself as a child, Bautista currently serves on the board of interfaith community services to support families facing poverty.
227 E. Grand Ave, Escondido
Sarah Moret turned her San Diego–based side hustle into a full-blown deodorant company with just $12,000 in savings. She created Curie with sustainability in mind and was determined to make a product that stood out from other brands, and actually worked. Moret’s deodorant was featured in season 13 of Shark Tank and recently launched in Target. Learn more about her clean, aluminum-free, and natural deodorants via her website.
In 2015, Melissa Parvis co-founded her t-shirt business, Fresh Clean Threads, out of the guest bedroom of her San Diego apartment. Back then, the company was called Fresh Clean Tees but has since expanded to more than just shirts. Now, it sells a variety of shirts, pants, and hoodies for both men and women.
Daisy Romero grew up as a border kid shuffling between Mexico and California. In 2018, Romero opened up her own handbag brand, El Cholo’s Kid where her heritage is one of the main inspirations behind it. Her designs feature the influences of Mexico and mix in modern fashion. Though her handbags are still produced in Mexico, locals can visit her shop in Chula Vista to find her creations.
Loree and Daniell Shirazi are a mother and daughter duo who have combined their love of baking and pets to create Original Paw Pleasers Dog Bakery, a pet treat bakery and shop. They first opened up the Original Paw Pleasers location in Hillcrest but have since moved to North Park and expanded into Chula Vista. Guests can take home items such as cat and dog treats and pet-safe birthday cakes for their fur babies or enjoy a self-wash station at the Chula Vista location.
282A Third Ave., Chula Vista
Queer married couple and Chouette Designs co-owners Ashley McGinty and Marine Schmitt design plus size-inclusive jewelry—meaning their sizes are designed to fit plus-size wearers who often find themselves limited by what’s available from mainstream jewelers. The duo says they also prioritize inclusivity by using gender neutral language, respecting pronoun preference, and not making any assumptions around wedding titles.
Joon is a curated gift shop co-owned by sisters Ashley and Kristin Villatuya. The store is named for their Persian heritage; “Joon” is Ashley’s daughter’s nickname and translates to “dear” or “life.” They carry a little something for everyone, with a focus on BIPOC- and woman-owned brands. You’ll find dumpling-shaped cat toys, planners for the hyper-organized, and board books for the little one in your life.
3992 30th St, San Diego
California local Natalie Gill and Encinitas resident Meg Blancato co-own Native Poppy. The two lead operations for three locations: two full-service flower shops in South Park and Solana Beach and a hub-style studio space in Mission Valley, which offers everything the brand sells online for pre-order pick up.
3009 Grape St, San Diego | 142 S Cedros Ave, Solana Beach | 5841 Mission Gorge Rd Suite J, Mission Gorge
After spending years honing her craft at Native Poppy, florist Kathleen Dore opened Best Bud flower shop on Adams Avenue in Kensington. The colorful store, which she shares with indie kitchen shop Home Ec (and its owner, Carynn Pickney), vends pantry goods from BIPOC-owned brands. The two businesses also use the space to host events, create custom bouquets, and serve as a local pickup point for other San Diego food and beverage vendors, like Companion Bread.
4153 Adams Ave, San Diego, CA 92116
Kobey’s Swap Meet has been family-owned since 1976 and under the stewardship of founder Monte Kobey’s youngest daughter, Kimberly Kobey Pretto, since 1988. Under Pretto’s leadership, the swap meet has grown to be San Diego’s largest outdoor marketplace, and she has transitioned to sharing leadership responsibilities with her son, Anthony.
3500 Sports Arena Blvd, Point Loma
What started as a desire to boost women’s confidence through fashion has now become one of Del Mar’s most beloved boutiques, Van De Vort, founded by Andrea Van De Vort in 2013. The store has since expanded to an online shop and opened new storefronts in One Paseo and The Forum Carlsbad.
3665 Caminito Court, 760, Del Mar

When she isn’t doing interior design work, Encinitas artist Lauren Bencivengo sells original paintings and prints online and at art shows around the San Diego area. Her work at Carmela Designs is beautiful—understated and elegant—but what really sets her apart is how she paints directly on the frame, incorporating it into the piece.
Janna Barker is the owner and ceramicist behind Isiko Ceramics. Every six months, Barker identifies a deserving organization and donates five percent of Isiko’s proceeds. She also designs her own jewelry, curates home goods, and offers occasional group and private classes.
Lucky Cat Tattoo is a woman-, queer- , and POC-owned tattoo shop in North Park. Each of the three artists has their own specialty: Kristine Tran focuses on kawaii and illustrative styles, co-owner Emily Paul specializes in black and grey realism and geometric styles, and co-owner Lauren Skinker is an expert in American traditional tattoos.
2936 Lincoln Ave, San Diego
Gone are the days of perfectly posed and coached family portraits. Morgan Miles Studio is your best bet for capturing the spontaneous and fun moments that you’ve always wanted to get on film. Miles specializes in candid lifestyle photography, and when she isn’t behind the camera, she is a professor of marketing at San Diego State University.

Empower Physical Therapy helps patients in need of injury rehab; people hoping to resolve pelvic, urinary, or bowel issues; and expectant and postpartum parents. The team especially understands the needs of mothers because all three members of the leadership team—admin expert Peyton Fisher, PT doc Macy Basterrechea, and pelvic floor specialist Ivy Colbert—are moms.
16776 Bernardo Center Dr #204a
Hillcrest’s The Experience Fitness focuses on creating a safe space to work out for LGBTQ people and their allies. Run by self-identified cisgender lesbian Angeli Ryan-Lim and her nonbinary spouse, Ry, Experience offers everything from personal training to small group classes, barbell lifting, and mobility sessions.
1264 University Ave, Hillcrest
Four Moons Spa, an Encinitas escape for massages, facials, acupuncture, and more, is a favorite of Gwyneth Paltrow’s media brand Goop. Co-founded by Letha Sandison and Courtney Mars in 2017, Four Moons now has a four-person leadership team, all of whom are women.
775 North Vulcan Ave., Encinitas
Shear Envy’s CEO, Anne Nungaray, is all about creating spaces where people feel valued and inspired. In addition to managing a hair salon and a team of stylists, Nungaray is a yoga instructor, an aspiring psychologist, and the founder of Art Envy, which uses Shear Envy’s salon space as an art exhibit for local artists.
2818 University Ave, Hillcrest | 311 Third Ave, Chula Vista
Kaya Salon
Kaya Salon is a one-stop shop for haircare. Owner Katie Smith and her team have experience in everything from coloring and perms to YUKO hair straightening, all offered within a warm, inviting space.
5716 El Cajon Blvd, San Diego
Julie Bogen is an experienced writer and digital strategist whose work has been featured in The Atlantic, The 19th News, Cosmopolitan Magazine, and more. She is passionate about storytelling that centers women and marginalized communities, and when not working she's either with her family or in a barre studio.
Whether you're a lover of the arts, music, or a leisurely stroll through the park, these are Balboa's best attractions
On February 28, 1926, the Fine Arts Gallery of San Diego (now called the San Diego Museum of Art) opened its Plateresque doors to 3,000 guests for opening day. Over the next century, the museum changed with the times—even once functioning as a naval hospital after Pearl Harbor. This year, the museum is celebrating its 100th birthday with an exhibit (open through January 24, 2027) featuring photographs, ephemera, and film footage spanning the museum’s history.

Every Sunday from 2 to 3 p.m., stop by the historic Spreckels Organ Pavilion for a free concert presented by the City of San Diego on the largest outdoor organ in the world (more than 5,000 pipes). The pavilion seats 2,400 for performances by the civic organist or guest artists.
Some think natural history museums are just cemeteries for dioramas that haven’t received an update since the Reagan administration. When it comes to The Nat, which just finished a $7.5 million rejuvenation, they’re totally wrong. The museum debuted a new rooftop that replaces its 25-year-old atrium. The old roof created a greenhouse effect that steamed up some exhibits, so the new one—which includes 200 solar panels and better temperature control—will help preserve the artifacts inside. Each Friday in the summer, The Nat also becomes one of the season’s vibiest hotspots during Nat at Night, with food from places like Wolf in the Woods and The Craft Taco, bars and signature cocktails on several floors, and a rooftop DJ.
The Fleet Science Center just received its most significant update since the 1990s. It expanded its exhibit space by 20 percent and introduced a newly designed entrance gallery (formerly the IMAX theater lobby) that includes free exhibits for visitors who want a taste of the science without paying an admission fee. The former ticketing area now houses the Mindbender Mansion exhibit, and there’s a new café, Element 8, that will, of course, sell the center’s famous soft serve.
Whether you’re ready to lean into fall or determined to keep summer going, here are all the best things to do this month
September is San Diego’s unofficial second summer—the crowds thin, the weather stays warm, and the city’s calendar somehow gets even busier. This month brings stadium-sized rock shows, Broadway’s buzziest comedy, a new anime convention, world-premiere theater, gallery openings, food festivals, and the first signs of spooky season. Whether you’re ready to lean into fall or determined to keep summer going, here are the best things to do in San Diego this September.
Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

As Guns N’ Roses storm into decade five, their appetite for destruction persists. During their Snapdragon Stadium concert, hear the hard rock anthems, new material and a set from The Black Crowes.
Kehlani is proof that the romance and earnest sensuality of old-school R&B will never go out of style. Hear her take it back to the aughts at Viejas Arena.
From the silver screen to The Old Globe stage, John Carney will Begin Again (again) with a world premiere musical adaptation featuring new songs—courtesy of Train—and a story overflowing with hope.
The concept of work is a guiding principle for San Diego native and multidisciplinary creative noé olivas. Observe his community-informed approach via Tierra y Cielo (Earth and Sky) at Best Practice Gallery.
Two workers grapple with the weight of their roles at a temporary migrant shelter in Mario Vega’s world premiere play Our Lady of the San Diego Convention Center, set for citywide performances.
Luminous visions of peace and the Punjabi-American roots of Rupinder Kaloti inform The Gathering, a wondrous unification of family foretold via paintings at Oceanside Museum of Art.
It’s Mary Todd Lincoln’s world and we’re just living in it. See the presidential paramour barrel to her way to stardom at the Civic Theatre during Oh, Mary!, Cole Escola’s political spoof.

Pros and Con(vention)s: Anime San Diego will debut at the San Diego Convention Center with cosplayers, panels and more than 400 vendors well-versed in Japanese animation.
Scaredy cats beware: SeaWorld San Diego’s Howl-O-Scream embraces frights forged in darkness. Enjoy an ominous lineup of live shows, scare zones and bloody bars ahead of Halloween.
The best parts of Artivál and the Alley Cat Art Walk have united for the free Alley Cat Art Fest, an all-day outing for live music and immersive artwork in Downtown El Cajon.
Take a Grecian vacation for a fraction of the price during the annual Cardiff Greek Festival, two days of immersive cuisine and culture—with plenty of dancing—on the Encinitas coast.
Step away from the stove! The California Restaurant Association has eight days of eating experiences with your name on it. During San Diego Restaurant Week, explore by meal, neighborhood or cuisine for your personal dining plan.
Nourish yourself with an all-inclusive spread of Pacific Beach eats and locally-crafted artwork during the HeArt of PB Restaurant Walk on Garnet Avenue.
When it comes to stand-up comedy, Chelsea Handler is always ready to roast. See Handler tell anecdotes and skewer an assemblage of victims during her Balboa Theatre performance.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
The Ely Callaway Performance Center is where tour-level fittings, cutting-edge technology, and golf equipment you can’t buy yet all come together
“Come test something.”
Those are quite possibly my three favorite words in the English language—all due respect to “I love you” or the highly underrated “you were right.”
I’ve been a PGA Golf Professional since 1994, and yes, full bias disclosure, a Callaway Golf Ambassador for 18 years. One of the bonuses that comes with that combo is access to the Ely Callaway Performance Center—a place so exclusive it gives “velvet rope” vibes.
Originally opened in 2006 as a highly functional (yet not exactly breathtaking) test facility, the ECPC got a serious glow-up in 2018 when Gil Hanse (along with partner Geoff Shackelford) turned it into what can only be described as a fully engineered golf playground. Hanse is no stranger to golf course renovations. In 2024, he completed an extensive redesign of the Omni La Costa North Course in Carlsbad, so it could host the NCAA Division 1 Golf Championships. He also worked on acclaimed courses like Winged Foot, Merion Golf Club, and Oakmont Country Club.
In just two months, it went from a standard test center and R&D lab to a fully dialed-in golf playground.

What was once purely practical is now intentionally designed to be both precise and inspiring. The targets are staggered with purpose—forcing creative shot-making while also calling you out on your actual distances (no more “that’s my 150-yard club … ish”).
Add a massive hitting area, bunkers and greens that mimic real on-course conditions, a “Himalayas” putting green (named for its roller-coaster undulations), an upgraded indoor putting lab, and a 120-decibel sound system blasting a very golf-appropriate playlist, and suddenly it’s a rare blend of high-performance testing facility and “don’t mind if I stay here all day” energy. Since this isn’t exactly open to the public, SDM asked me to take you behind the curtain.
As the iron gates part, it feels less like arriving at a practice facility and more like being granted backstage access at a rock concert—if the bandmembers were made entirely of launch monitors and perfectly manicured turf.
There are no mats. No guessing. No “I think that one felt good?” Just conditions that mirror exactly what tour players see in competition. Because when you’re testing equipment at this level, accuracy isn’t a bonus—it’s the whole point.
Even the sand matters. Different textures. Different densities. Because bunkers have personalities, too, and they are often unfriendly. And the golf balls? Brand. New. Not the usual “these have seen some things” range balls. New balls mean consistent spin, truer trajectory, and no surprises. The older a golf ball gets—and the more it’s been baked in the sun, scuffed, or generally lived a full and complicated life—the less reliable it becomes. Think of it like this: fresh ball, predictable performance; old range ball, slight chaos with a side of mystery.
I’m escorted to my personal hitting bay—basically a pop-up shaded oasis stocked with enough equipment to make a gear junkie weak in the knees. Shafts in every weight and profile imaginable. Heads lined up like they’re waiting to be drafted by their favorite team.

Toptracer technology was patiently waiting to track every one of my swings, each shot instantly delivering ball speed, launch, spin, carry distance, and dispersion (a polite way of saying consistency, or lack thereof), so there’s no guessing—just data telling the truth, whether I like it or not.
We start with irons. Different heads, different feels, different results. When I miss a shot, the ball tends to leak right, so we check lie angle. A quick adjustment—2 degrees upright—and suddenly the clubface is consistently square at impact like it remembered its job. Effort level: down. Ball flight: improved. Confidence: creeping back.
Next we look at the different shaft options—because nothing says “fun afternoon” like realizing a higher kick point can change your entire golf identity. Shaft flex (how much the shaft bends during your swing) helps determine whether you get more height and distance or more control, while kick point (where the shaft bends the most) influences your ball flight—lower kick point for higher launch, higher kick point for a flatter, more penetrating shot. In other words, one small tweak and suddenly you’re hitting shots you’d normally only describe later, slightly exaggerated, over a glass of wine.
Then we move through the bag: hybrids, fairway woods, drivers, wedges. It’s a full rotation of “try this,” “now try this,” and “okay wait … THAT one.”
And yes—the new Quantum driver and fairway woods made an appearance. Without getting too deep in the weeds, they’re faster, more forgiving, and smarter (thanks to AI face mapping) than previous models. Translation: Even your mishits are now slightly less embarrassing. And they were not the only things getting tested. My patience was under attack because the driver and woods would not be available to the public for a good three months.

Watching the fitting team work is like watching a Formula 1 pit crew. Clubs are swapped in seconds. Shafts tightened, adjusted, replaced. One minute you’re swinging something that seems “fine,” and the next, you’re holding a club that feels like it is a part of your DNA.
Then there’s the putter fitting. Drivers are physics. Putters are therapy. Inside the putting lab, sensors track everything—tempo, face angle, path—things you didn’t even know could be measured. Within minutes, my data politely informs me that my putter face is slightly closed at impact. Not shocking, but also not ideal.
A few quick adjustments—different head (with a bit more weight at the toe to discourage the face swinging closed at impact), shorter shaft (so I feel more over the ball, which helps my eyeline)—and suddenly the ball starts rolling exactly where I’m aimed.
Same stroke. Same golfer. Completely different outcome. If only the rest of life worked like that.
And then there’s the part that feels slightly classified. The ECPC isn’t “just” a performance center—it’s also where future equipment lives before the public even knows it exists. I’ve been there when certain clubs were basically under surveillance. Not “don’t touch,” but more “please keep phones in your pocket.”
It’s golf’s version of Area 51. Except instead of aliens, it’s drivers that won’t hit shelves for another year—and like I mentioned, waiting is not my strong suit.
Getting to test the newest equipment isn’t just a perk—it’s part of the job. It’s what allows me to stand in front of students and say, “I’ve tried it. I know what works and what doesn’t. And more importantly, I know why.” And if I happen to sprint to my car every time the phone rings and someone says, “Come test something” … well, that’s just professional courtesy.
Callaway isn’t the only place to get your swing analyzed and clubs fitted. You can stroll into big retail spots like The Golf Mart or Golf Galaxy, book a next-level session at a dedicated studio like Club Champion or True Spec Golf, test brand-specific gear at various manufacturing companies (many located in Carlsbad), or even combine a lesson and a fitting at GOLFTEC. And let’s not forget your local golf course, where fittings happen on actual turf, on a driving range you have some history with—many times with the golf professional who is familiar with your swing so they can give you valuable input. With this many options, there’s really no excuse, other than pride, to keep blaming your clubs.
KQ Aesthetic Society goes beyond cosmetic to provide comprehensive care and transformative results
Kelly H. Harfouche, founder of KQ Aesthetic Society, knows firsthand that cosmetic treatments like fillers, neurotoxins, and microneedling, can not only enhance a person’s appearance and restore confidence, they have the power to truly change a person’s life. An expert injector has the ability to tailor treatments to each individual patient’s anatomy and goals for personalized results. Harfouche, a board-certified nurse practitioner, has spent nearly a decade perfecting her craft as an aesthetic injector and integrating her multifaceted artistic skills with precision patient care. Her commitment to continual education and training, plus a passion for helping people look—and feel—their best, set KQ Aesthetic Society apart in a sea of local medspas.
For many people considering nonsurgical treatments, the intent is to look refreshed and refined. KQ Aesthetic Society’s philosophy eschews a cookie cutter approach that bases treatments around units, instead working to understand each person’s unique goals, then curating a treatment plan to fit that vision. Harfouche focuses on “inclusive luxury,” the belief that everyone deserves access to aesthetic treatments, respective of budget restrictions. She develops long-standing trusted relationships with her patients, and works with each one to achieve their aesthetic objectives and address the underlying causes of their concerns.
“For me, forming an honest and open relationship with every patient who walks through the door is essential. This means understanding them on a deeper level and meeting them where they are to define and achieve their individual goals,” she says.

Drawing on her artistic background, which inspired her transition into medical aesthetics, Harfouche sees each client as a “unique canvas.” Rather than relying on standardized procedures, the practitioner’s distinctive approach combines her profound understanding of the physiological and anatomical changes associated with aging with an unwavering commitment to ongoing education about the newest products and their mechanisms of action. Her goal is to make each patient feel beautiful in their own skin and to embrace their individuality.
She has also pioneered a way to combine her talent for aesthetic artistry with her philanthropic nature. Harfouche is one of only a handful of providers using dermal fillers to treat patients with lip asymmetry and scarring resulting from cleft lip surgery. Patients travel from around the country for this transformative treatment, noting increased confidence and a restored identity. She hopes to eventually launch a training program to help fill the void in this space.

“My passion has always been connecting with people and giving back in any capacity that I can,” she says. In the rapidly advancing landscape of aesthetic medicine, you can place your confidence in Harfouche and KQ Aesthetic Society to deliver exceptional care. To learn more or book a consultation, please visit kqaestheticsociety.com.
For a city that lives outdoors, these hometown makers understand exactly what your complexion is up against
San Diego has always worshipped at the altar of good skin. Equal parts surf town, biotech hub, and wellness capital, it’s a city where lunch breaks become beach walks and sunscreen sits beside car keys by the front door. The products that get used here earn their place. With 266 sunny days a year and one of the highest rates of skin cancer in the country, we take skincare seriously. Dr. Bronner’s has been making soap in North County since the 1960s. Sun Bum was born in Encinitas and is now on shelves in over 70 countries. The tradition runs deep.
“Living in San Diego means your skin is exposed to sun almost every day of the year,” says Sue Zhang, M.D., a San Diego physician specializing in aesthetic medicine. “The products that tend to succeed here are the ones that can keep up with daily life, UV exposure, sweat, and movement, while still supporting long-term skin health.”
From a mineral powder that solves the sunscreen-over-makeup problem to an acorn oil serum rooted in Indigenous plant medicine, the local San Diego shelf is more diverse, and comprehensive, than most of us realize.

A hydrating gel-oil hybrid that applies like a body treatment and leaves skin with a sheen that reads as healthy rather than oily. La Jolla–founded Kopari built its reputation on cold-pressed coconut oil sourced from family farms in the Philippines, and the Sun Shield Body Glow SPF is exactly that in summer form: coverage that doubles as skincare.

The name is intentional. The founder got a basal cell carcinoma diagnosis that his dermatologist caught—she’s now his business partner. The question he couldn’t shake was why the skincare industry hadn’t yet figured out how to talk to men, and 4-Skin is the answer: a premium sunscreen and skincare line built around the kind of blunt, self-aware humor that gets guys to pay attention. Men’s skincare has needed this for a long time, and the formulas are serious enough to deliver.

Carlsbad-based Coola was formulating organic SPF before “clean sunscreen” was a marketing category, and the Classic Face Sunscreen is the brand’s thesis: protection that disappears into skin and layers cleanly under makeup. Sheer and lightly hydrating, it makes sunscreen easy to reapply before an afternoon walk at Torrey Pines.

Squalane, argan, jojoba, and CoQ10: a short ingredient list that does a lot. The Glow Finishing Oil from Mission Hills wellness sanctuary Saffron and Sage is plant-based, scientifically grounded, and formulated to absorb rather than sit on the skin. The brand started as an integrative health practice where acupuncture, naturopathic care, and functional medicine share a roof, and the skincare line runs on the same philosophy.

The Restorative Skin Complex is powered by TriHex+, a patented peptide blend developed by Carlsbad-based Alastin’s team of SkinMedica veterans. It promises to clear out damaged collagen and elastin while supporting new production, the kind of gradual improvement that makes a product hard to quit.

Beldi is a multi-functional cleansing tradition rooted in Moroccan hammam culture, dating back over 12 centuries. Alia Jouj is the brand’s flagship product, and San Diego–based founder Dr. Mia Chae Reddy built a brand around it. Alia Jouj uses 100 percent organic, cold-pressed argan oil and the same ancient saponification method to produce a honey-thick liquid cleanser that softens skin without stripping it.

Acorn oil has been used by California’s Indigenous communities as plant medicine for generations. Ruth-Ann Thorn, an enrolled member of the Rincon Band of Luiseño Indians, built N8iV around it as the first Native American–owned skincare brand to reach the national mainstream. The Móyla Moon Polish, named for the Luiseño word for moon, is an exfoliant centered on acorn oil Thorn gathers herself each year from the La Jolla reservation. Find it at the Gaslamp Quarter store Thorn owns at the historic Yuma Building.

This product solved the reapplication problem. As a brush applicator, this mineral SPF goes over makeup without disturbing it, which is why it has been on derm-office retail shelves in Carlsbad and beyond for over two decades. The tinted version doubles as foundation.

This steroid-free, petroleum-free eczema treatment was built specifically for babies and toddlers (although grown-ups can use it, too). It’s centered on FDA-approved 1 percent colloidal oatmeal with a base of sunflower seed oil, beeswax, and jojoba. The “linoleic-acid-rich sunflower oil is helpful for atopic, eczema-prone skin that is often deficient in that fatty acid,” says Dr. Zhang. Gentle enough for newborns, safe for daily use, and tested by both pediatricians and dermatologists.

The Mandelic Night Serum pairs mandelic acid, an AHA derived from almonds and gentler than glycolic acid on sensitive skin, with lactic acid, niacinamide, and urea to brighten, smooth texture, and reduce breakouts overnight. Fragrance-free, vegan, cruelty-free. The brand name is the initials of the founder’s five daughters, pronounced like courage. Dr. Zhang also says she “really value[s] [the founder’s] mission to create pregnancy-safe skincare products that are both effective and wallet-friendly.”
Ingrid Yang, M.D., J.D. is a hospital-based physician in San Diego, CA, certified yoga therapist, and longevity specialist. She loves *double hearts* San Diego and spends her days helping people fully engage in long, healthy lives through evidence-based lifestyle medicine. Her books include Adaptive Yoga, Zen Mindfulness, and Hatha Yoga Asanas. When she’s not leading international wellness retreats, she is chasing sunsets, handstanding in nature, or geeking out over mitochondria.
The San Diego designer has created more than 3,000 concert posters over nearly 40 years for artists including the Rolling Stones and the Red Hot Chili Peppers
Let’s start with his name.
No, not his birth name, Craig McKenzie Haskett.
Scrojo.
When he was in high school, he and his friends were trying to come up with the perfect name for their punk band that would encapsulate all their personas. Nicaragua. The Freds.
One of his friends said he was going to go by Jimmy Stacks and called it “the perfect rock and roll name.” Their names changed so much that Haskett erupted: “Fine, I’m f—ing Scrotum Joe, the true defender of the Open West.”
Their response: Wow, that’s a great name.
As a teenager, he drew chalkboards for Del Mar’s Pannikin coffee shop and would design T-shirts for surf/skate brand Life’s a Beach. He signed the shirts with his moniker, but even in punk rebellion, who wants a shirt with the words Scrotum Joe on it? “They just cut out the ‘t-u-m,’ and the next thing you know, a client referred to me as that, and it stuck,” he says.

Scrojo could have been part of a band as iconic as The Misfits—had he been able to learn the famously cumbersome bassline to The Kingsmen’s “Louie Louie.” Becoming one of the most renowned concert poster designers—someone who quite literally designed the cover of Art of Modern Rock: The Poster Explosion—is a pretty good Plan B.
“To my knowledge, he’s done more rock posters than anybody else alive,” says Dennis King, whose D. King Gallery in Berkeley, California, serves as one of the largest private rock poster collections in the world. “He’s the hardest-working guy in the poster business.”
King not only co-authored the sequel to music historian Paul Grushkin’s The Art of Rock, but he also handles distribution and sales for all of Scrojo’s work. That’s more than 3,000 different posters over nearly 40 years. (That’s over one poster each week. For four decades straight.)
For anything from boxing matches to rodeos, posters have long been used as promotional items. Toulouse-Lautrec’s famous lithographs advertised Moulin Rouge in the late 1800s. Around the same time, Hatch Show Print in Nashville was making handbills for the Grand Ole Opry.
“I propose this: Cave paintings are the first poster art,” Scrojo says.

Rock and roll posters took off in the 1960s, when the hippie counterculture era replaced conformity and suburbia. Artists like Jimi Hendrix and the Grateful Dead used their vibrant, psychedelic prints as a form of rebellion from the mainstream. Posters were promotional, commemorative, collectible, and especially expressive.
If the name Scrojo is any indication, he doesn’t shy away from imagery that toes the line of being too provocative. He focused more on what inspired him instead of trying to be offensive for the sake of getting attention.
“Didn’t want to show it to my grandmother, but my parents were fine with it,” Scrojo says with a laugh.
“We’ve had to ask him to put a Band-Aid over a nipple every now and then,” says Chris Goldsmith, president of Belly Up Tavern in Solana Beach, where Scrojo started out and hundreds of his posters currently line the walls.
Scrojo spent six weeks at Otis College of Art and Design for a summer semester before drugs, alcohol, and a self-described lack of discipline prevented him from enrolling full time. Still, he taught himself concepts like text hierarchy and later found his niche at the Belly Up and in the surfing and skating world, working with brands like Quiksilver, Rip Curl, Scorpion Bay, and DGK.
His first concert poster was for North County band Borracho y Loco, of which Goldsmith was bass guitarist. Scrojo drew an abstract version of the Belly Up’s iconic shark with colorful calypso and tiki themes.
Early on, he would craft using a pencil, pen, non-reproduction blue pencil, X-Acto knife, rubber knife, and proportion scale to create each poster, and the finished product could take a week or even longer.

“I recommend every artist coming up to do that for like six weeks,” Scrojo says. “It forces you to think about every design decision as you’re going along.”
He has since mastered vector imagery through Adobe Illustrator to the point where, depending on the level of detail needed, he could finish two projects in a day. Still, he fills sketchbook after sketchbook to blueprint.
“I liked his line in particular, and he knows how to draw, which a lot of people don’t really know how to do these days,” King says.
Scrojo would research what each musician’s merchandise looks like to get a feel for each artist’s tone and voice. Once he has his central image in mind, he focuses on what and where to place the text.
He doesn’t have one specific style, ranging his talents from art deco to psychedelic and everything in between (and outside the lines). Want a pop surrealist comic book cartoon devil with splattered paint textures, halftone dot patterns, and pure chaos? Red Hot Chili Peppers, February 1986. Want a minimalist graphic portrait with bold strokes and graffiti text? P!nk, October 2023. Want a carnival sideshow style piece with a tasteful caricature of Jeff Bridges? The Big Lebowski, August 2011.
Scrojo calls himself a jack of all trades because he can create posters for all music genres. King calls him a chameleon for his ability to adapt his voice to new eras.

“The variety of his skillset makes it possible for us to put 50 of his posters on a wall next to each other and have it look compelling, not just a bunch of the same thing over and over,” Goldsmith says.
Some of Scrojo’s favorite posters are when he feels a personal connection to the artist or the album. He has a vivid memory as a child of being trapped in a closet filled with marijuana leaves while playing hide and seek and staring at Jimmy Cliff’s “The Harder They Come” LP. “For whatever reason, as a kid, that sparked a desire to do graphic design,” Scrojo says.
Fast forward to February 2012, Cliff is performing at Belly Up. Scrojo decided to modify Cliff’s original album cover from rainbow gradient fills to classic reggae psychedelia while preserving Cliff’s striped pants and bold hat. Cliff’s manager called him and said they wanted to use it for the rest of their tour.
“We always get artists requesting that he does their posters,” Goldsmith says. “A lot of artists don’t want venues to go all rogue because they want to control how they’re being presented. With him, they’re like, ‘Let him go nuts.’”
Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.
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