The Wild, Thirst-Trappy Story of SD’s Own: Jack in the Box

This week on Happy Half Hour, co-hosts Troy Johnson and Jackie Bryant get deep-fried in nostalgia with Ryan Ostrom, CMO of Jack in the Box, the fast-food giant that made San Diego its home. They talk about Jack’s weird, wonderful marketing legacy (yes, they did blow up their own mascot), the late-night taco cult, and why the brand has no business making a burger this good. 

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Ostrom dishes on his move from GNC to Jack, why the company refuses to take itself too seriously, and how their ads still push the envelope. Also on the menu: Troy’s childhood breakfast obsession, Jackie’s pandemic-era Jack phase, and the secret behind those drive-thru tacos that probably shouldn’t work—but absolutely do.