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Whether you prefer liquid or bar soaps, you will find many excellent choices that are specially formulated for men’s skin
Natural Body Wash
Not all soaps are created equal, and we aren’t just referring to bar soap versus liquid soap. Many soaps on the market are made with synthetic chemicals and fragrances that can irritate or dehydrate the skin, stripping it of vital moisture and nutrients. And unfortunately, most of these mass-produced items offer few or no skincare benefits.
It’s important to treat your skin to high-quality, all-natural skincare products, and this includes the soap or wash you use on your hands and body. The prime options are chemical-free cleansers with proven benefits to nourish your skin and keep you in top form.
Whether you prefer liquid or bar soaps, you will find many excellent choices that are specially formulated for men’s skin. We put together this list of the 10 best natural soaps for men in 2022 so you can feel clean with confidence and in style.
Hydrate, soothe and nourish dry skin with this top pick from men’s grooming innovators Blu Atlas, known for their premium natural skincare products at competitive prices. The luxurious liquid formula is made with all-natural ingredients such as antioxidant powerhouse green tea extract to revitalize the skin and protect it from environmental aggressors.
Aloe barbadensis leaf delivers another dose of antioxidants while balancing your skin’s moisture levels and locking in hydration. Plus, a potent coconut extract softens and soothes the skin with deep and lasting moisture. Shea butter and sugarcane top off this calming, purifying blend, which will leave you with happier skin in just a few washes.
Restore your skin to a silky-smooth finish with this powerful product from Blu Atlas. This brand offers the highest-quality natural formulations that are free of parabens, sulfates, phthalates and synthetic fragrances. Use this cleanser for a deep clean feeling and lasting hydration from head to toe.
The Blu Atlas Body Wash is ideal for daily use on all skin types making it one of the best natural soaps for men. It is ethically sourced and made of 100% vegan ingredients. Pair this great option with the brand’s array of top-quality hair and body products for maximum rejuvenation and dramatic skincare benefits.
This award-winning soap from innovative cruelty-free skincare brand UpCircle is suitable for use on both the body and face. The 100% natural and organic bar is a great choice for oily and acne-prone skin, featuring gentle exfoliants that purify without over-drying. Green clay deep-cleans the pores, drawing out toxins and preventing breakouts, while glycerin and shea butter deliver balanced hydration. Plus, plant-derived antioxidants reduce scarring and fortify the skin against environmental damage while boosting elasticity and firmness.
This soap is lightly scented with organic fennel oil and chai notes, infused with an aromatic blend of cardamom, cinnamon, clove and vanilla. Rejuvenate both your skin and senses with every wash. All UpCircle products are certified cruelty-free and vegan, and are formulated without pore-clogging palm and mineral oils.
Try this innovative and ultra-clean product and discover why it consistently receives top reviews among natural skincare enthusiasts. Combat breakouts while smoothing and renewing the skin with this effective, affordable and sustainably sourced option.
This soap from the American heritage brand Caswell-Massey is luxury in bar form. This product’s decades of unwavering popularity attest to its timeless quality. The best-selling formula lathers into a silky, skin-softening foam with the irresistible aroma of almond and cherry. The all-natural blend of sweet almond oil, aloe and glycerin soothes the skin and delivers lasting hydration. Some customers even store extra bars in their clothing drawers to enjoy the beloved fragrance with every wear.
This undeniable classic is free of parabens, sulfates and phthalates, and is a great choice for all skin types. Plus, it is certified cruelty-free, sustainably packaged and triple-milled to ensure optimal potency, consistency and longevity.
This elegant soap is suitable for both the face and body and delivers premium skincare benefits at an affordable price. Give it a try and you will see why it has been a customer favorite for over 100 years. If you crave more, check out the brand’s full line of body products that feature the signature almond fragrance.
Gently purify and nourish your skin with this face and body bar from botanical brand Herbivore, a trusted source for high-performance natural skincare with a dash of luxury. This calming and refreshing soap works into a silky lather, featuring French pink clay that eliminates toxins and impurities while fortifying the skin with essential minerals silica and iron oxide.
The base of saponified organic oils cleanses without irritation, combating dryness and dullness with emollients and vitamin E. Antioxidant-rich essential oils of rose geranium and blood orange rejuvenate the skin and provide a sensual, subtle fragrance to accompany your cleansing ritual. This ultra-clean product is safe for all skin types and is an ideal choice for sensitive and dry skin.
Apply this enriching and restorative lather daily to the face and body for a deep clean and enjoy the skincare benefits of deluxe raw ingredients. Herbivore is deeply committed to biocompatible skincare offerings and sustainable packaging. Free of harmful synthetic chemicals, animal testing and comedogenic ingredients, this light coral-pink bar soap is a great addition to any man’s skincare routine.
Treat your skin with this luxe hydrating soap from high-performance natural brand Oars and Alps, which produces premium natural skincare products tailored to men with active lifestyles. This dermatologist-tested body bar is their most hydrating formula, a great choice for dry, irritated or flaky skin. It is made with natural emollients like handcrafted shea butter, plant glycerin and jojoba oil, which deeply soothe and moisturize the skin as they clean.
A proprietary extract of alpine caribou moss boosts skin elasticity and resilience with a unique antioxidant infusion. Ethically sourced Amazonian clay draws out skin impurities and toxins, while antimicrobial juniper berries soothe, purify and exfoliate. Topping off this impressive plant-powered blend is larch tree extract, which boosts skin collagen and locks in moisture.
Lather up daily with this lightly scented, power-packed bar soap to cleanse and hydrate dry skin. The active natural formulation is ultra-clean, a testament to the brand’s commitment to chemical-free offerings with sustainable practices. The long-lasting bar is great for all skin types, certified cruelty-free and travel-friendly to provide a nourishing clean for the man on the go.
This extra-gentle soap from French luxury brand L’Occitane draws upon the traditional expertise of the master soap makers of southern France and the Mediterranean to preserve the integrity and efficacy of its natural ingredients. Softening vegetable oils are artfully blended with omega-rich shea butter, which nourishes, soothes and protects the skin. The lush formula is infused with the brand’s signature lavender essential oil, sourced from the famous lavender fields of Provence, which purifies the skin with antioxidants and soothes the senses with every wash.
Massage the creamy, foaming formula into your skin as you bathe and enjoy the lasting floral fragrance throughout the day. This clean formula is free of synthetic chemicals and comedogenic palm oil, making it a safe and effective choice for sensitive and delicate skin. It is expertly formulated with ethically sourced ingredients from small farmers, reflecting the brand’s commitments to sustainability, fairness and top-quality natural products.
This soap is certified cruelty-free and delivers premium freshness at an affordable price. Nourish your skin and delight your senses with this timeless best-seller from L’Occitane. Explore the brand’s full line of lavender-infused products for complementary skincare essentials.
Check out this refreshing body bar from artisan natural brand Aesop, another reliable source for premium botanical skincare that delights with natural fragrances and proven results. This rejuvenating, non-drying soap is infused with aromatic essential oils of lime, bergamot and ylang-ylang, which purify and rejuvenate the skin with a lasting scent of fresh citrus and floral notes.
This carefully crafted formula is vegan, ethically sourced and pH balanced to deliver optimal skincare benefits without irritation. The low-foaming preparation works into a silky lather that is safe for daily use to cleanse the body from the neck down. Soften and hydrate your skin and enjoy the luxurious scent for a sublime sensory experience.
You can’t go wrong with Aesop. The brand is an insider favorite for its natural skincare offerings backed by clinical research and fashionable design. Their commitment to style, efficacy and sustainability is evident in every product. This body bar is a great introduction to the brand, sure to whet your appetite for more delectable face and body treatments that deliver lasting results.
Cleanse and nourish your skin with this award-winning bar soap from Baxter of California, a veteran brand in men’s grooming essentials. This luxurious, lathering formula purifies your skin without irritation, featuring rejuvenating aloe and softening sunflower seed oil for balanced hydration. It also includes a marine complex that delivers powerful antioxidants to renew and protect the skin, while boosting elasticity and resilience.
The lasting yet subtle scent is a customer favorite, made with an invigorating blend of spicy musk and energizing citrus. It is free of harmful synthetic additives, including parabens, sulfates and phthalates, and is a safe daily option for all skin types. The generously sized bar is long-lasting and well worth the premium price point.
With just one lathering wash, you will see why this is both an editorial and a customer favorite. Plus, it is ethically sourced and gentle enough for both the face and body.
For a cleansing product that offers a luxury fragrance profile, we recommend this refreshing formula from celebrated British lifestyle brand Jo Malone. The light gel lathers into a rich foam that nourishes and cleans the hands and body while releasing a finely crafted aroma of oceanic and aromatic notes. The scent’s woody sage base combines with zesty sea salt and musky ambrette seed extract for an alluring and rejuvenating sensory experience.
This premium hand and body wash is made with glycerin, meadowfoam seed oil and coconut extracts to soften and hydrate the skin with every wash. It also contains invigorating and detoxifying caffeine, which boosts skin circulation and resilience.
This paraben- and sulfate-free formula is safe for daily use and comes in a range of sizes, including a conveniently long-lasting 500 mL bottle. Treat your hands and body to this purifying blend. And if you can’t get enough of the popular fragrance, be sure to try the brand’s corresponding cologne.
Our final recommendation is this star product from venerable botanical skincare line Kiehl’s, a brand with over 100 years of trusted innovation and expertise. Their body-cleansing bar is made with glycerin, a time-honored soap ingredient that is known for its effective yet gentle cleansing action. The addition of feverfew extract soothes and nourishes with powerful antioxidants to protect the skin from environmental damage.
The rich lathering soap is suitable for even the most sensitive skin and is available in both unscented and scented options. The scented option offers a refreshing aromatherapeutic experience; the unscented bar is gentle enough for use on both the face and body.
Nourish, cleanse and balance the skin with this dependable, high-quality option from a trusted heritage brand. Not only are all Kiehl’s products free of harmful synthetic additives, such as sulfates, parabens and phthalates, but they are made in accordance with the brand’s comprehensive environmental-sustainability initiatives. Be sure to follow up this soap with any one of the brand’s clinically proven, plant-powered moisturizers.
Even after you’ve read our detailed guide to the best natural soaps for men, you might have some lingering questions that you’d like answered before making a purchase. Here are the ones we most often come across.
When we say a soap – or any beauty product, for that matter – is natural, we mean that it does not contain any artificial ingredients or chemicals.
Yes, going natural with your soap can certainly make a difference. A natural soap cleans your skin and rids your body of harmful germs and oils. Its natural ingredient makeup means it can be great for your skin. Regardless of whether your skin is sensitive, it can still be damaged by an overload of products laced with harsh artificial chemicals
It’s important to recognize that skincare products come with risks. A product that’s packed with chemicals and artificial ingredients can dry out your skin, or you could have an adverse reaction. Keep this in mind when shopping for your next hygiene product.
Here are just a few benefits of switching to a natural soap or body wash:
Natural products are not tested on animals. This means you can use your soap without worrying about the ethical compromises the manufacturer had to make when developing the product.
Natural products are free of palm oil, which is ideal if you’re susceptible to pore blockage. Palm oils can block pores and cause acne.
Natural soaps are usually vegan-friendly. If you’re concerned about where ingredients originate from, knowing a product is friendly to vegans can help lift a burden off your shoulders.
More and more consumers are looking for products that are eco-friendly. If you’re one of them, using a natural soap is a solid bet.
Natural soaps contain natural scents and coloring instead of chemical additives and dyes. These can be harmful for your skin, so using a product that focuses on a skin-friendly ingredient composition will only help you in the long run.
It can be easy to get wrapped up in the numerous skincare product options and forget about what makes each type of product uniquely equipped to meet your particular needs.
When we go about our daily business, we accumulate dirt from the surfaces we touch and the environment, and we perspire all day. The mixture of dirt and sweat, along with our body’s natural oils, is something we have to address, as it’s a breeding ground for bacteria.
Bar soaps, both natural and chemical, are designed to dissolve dirt and clean the skin. Most natural soaps also have hydrating, rejuvenating and healing properties to revive the skin and moisturize it. In addition, bar soaps target and break down the oil layer and remove pathogens from our skin.
Body washes are similar, but they usually contain ingredients that help treat the skin. For example, a good body wash, like our top-rated Blu Atlas product, will address and alleviate conditions like flaky skin, dryness and clogged pores.
A shower gel is similar but thinner. It is not as effective at hydrating the skin as a body wash or natural soap, but it’s a simple method of cleaning your skin. Unfortunately, it’s not the most effective method of skincare.
We hate to break it to you, but there’s no way for us to know which option is best for your skin. This is a determination you’ll have to make on your own through trial and error. Thankfully, you don’t have to break the bank testing body washes and soaps, as these are typically the most cost-effective skincare product types available.
This is where you’ll need to conduct some research. If your soap of choice is developed with due care and is truly all-natural, then yes, it is safe. However, you need to understand what your skin can and cannot handle. Some soaps have specific focus points. For example, while one natural soap might be great for moisturizing and hydrating your skin, you might find another that is better equipped at removing excess oils.
The fact of the matter is that a good soap, natural or not, works to loosen bacteria and viruses from your skin’s surface before you wash them away with water.
Specialized antibacterial soaps kick things up several notches and seek to wipe out all bacteria from your skin’s surface, both good and bad. In doing so, these types of products can cause long-term harm to your skin by keeping it in a chronically sterile and dried-out state.
So, to the question of whether a natural soap is effective, our answer is generally yes, it’s as effective as the typical non-natural counterpart.
Absolutely! Natural soaps are usually packed with healing and anti-inflammatory ingredients. For example, if you’re suffering from eczema, acne or sunburn, a natural soap can relax, hydrate and heal your skin.
Unlike traditional soaps, natural soaps do not contain harmful preservatives that are dangerous for your skin with long-term use. Always avoid products containing parabens. These preservatives have been linked to hormonal disorders and certain forms of cancer.
A person can be allergic to just about anything. So the short answer is yes, though it depends on you and your skin. You’ll find that one product might agree with you more than another. It’s important to test out your options through use.
Reputable brands will always reveal the ingredients that go into their product. However, considering that you might have allergies, the onus is on you to examine the ingredients of each product and ensure that nothing in it can cause an allergic reaction.
Yes. Soaps that use artificial ingredients like dyes, preservatives and other chemicals can have adverse effects on your skin. Overall, natural products are usually more focused on rejuvenating the skin in the best possible way.
Natural soap’s effect on moisturizing or drying out your skin comes down to its constituent ingredients. Some ingredients work better to hydrate the skin. On the other hand, men with oily skin might look for a drying product. There’s a product for each skin type.
Suppose you’re looking for a soap to hydrate your skin rather than dry it out. In that case, look for products featuring ingredients like olive oil, coconut oil, jojoba oil, aloe vera, cocoa butter and avocado. These ingredients are phenomenally effective at rejuvenating and moisturizing your skin.
As we mentioned above, some ingredients to look out for are olive oil, jojoba oil, aloe vera, cocoa butter, vegetable oils and avocado. Some natural soaps might also contain natural fragrance ingredients to make the soap comparable to mass-market soaps produced the old-fashioned way.
If you opt for a natural body wash rather than a natural soap, the ingredients will be similar. For instance, Blu Atlas’ award-winning wash features green tea extract, aloe and coconut derivative to help you get the best cleanse possible without irritating or drying out your skin.
Some of the things you need to avoid in natural soaps and washes include sulfates, parabens, alcohol, ethyl and certain fragrances. The inclusion of these ingredients can render a soap or wash non-natural.
On that topic, another thing to watch out for is deceptive labeling. Artificial dyes and flavorings are still used in some “all-natural” soaps. As a result, you need to be fully aware of the reason behind a bar of soap’s fragrance and color to determine if it is still, in fact, natural.
A common myth surrounding natural soaps is that their antibacterial properties are weak or nonexistent. A soap by itself will never eliminate bacteria; rather, it facilitates your ability to do so through the washing process. Natural soaps are just as effective, if not more so, at lifting bad bacteria from the skin and making it easier to wash away. In this regard, a natural soap will have as much “antibacterial action” as a traditional soap on the market.
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The San Diego home remodeling company works on full homes, kitchens, bathrooms, home additions, ADUs, garages, landscapes, and hardscapes.
Most homeowners want two things before they commit to a remodel: a realistic sense of cost and a clear picture of what the finished space will look like. Milan Design + Build helps deliver both through its online remodeling estimator and personalized design consultations, supported by a showroom experience and 3D renderings.
“The online estimate gives homeowners a starting number in about a minute, and the showroom and 3D renderings let them see materials and layouts before anything is built,” says David Noriani, CEO of Milan Design + Build. “Keeping design, permits, and construction with one team helps us manage expectations and keep everyone working toward the same vision.”

Modern design is a particular focus for Milan, with an emphasis on clean lines, natural light, functional layouts, and carefully selected materials. The team adapts each design to the homeowner’s lifestyle and the character of the property. Milan Design + Build combines thoughtful design with construction expertise, creating spaces that are as functional as they are beautiful.
The online estimator covers kitchen remodels, bathroom renovations, full-home remodels, and ADU construction. At Milan’s showroom on Carroll Road, visitors can review real materials, finishes, and design options, meet the design-build team, and discuss project scope, budget, and timing. Consultations can also be held virtually for homeowners who prefer to start remotely.
At Milan Design + Build, one integrated team works on the entire project. Design and construction aren’t divided between separate firms. The process begins with a consultation and feasibility review, followed by design, space planning, and 3D renderings developed from detailed measurements and digital scans. The team also coordinates architectural plans, structural engineering, city approvals, and material selection, with construction overseen by a dedicated project manager.
Homeowners can explore their remodeling options, get an initial estimate, or request a design consultation at MilanBuild.com.

The Campaign for La Jolla Institute for Immunology (LJI) will fuel scientific innovation and medical advances
La Jolla Institute for Immunology (LJI) is going public with a bold bet: a $55 million campaign to propel medical research into a new era. The Campaign for LJI will fuel discovery, empower scientific innovation, and expand the impact of immunology on human health.
The Institute quietly kicked things off in 2023, guided by its Board, campaign volunteers, and early believers. Nearly 80% of the $55 million goal is already in hand. Now LJI is opening the doors and inviting the whole community to carry their visions across the finish line and back discoveries that change how LJI researchers understand, treat, and prevent disease.
And there’s a bonus. To mark the public launch, LJI Board member and Campaign Honorary Chair Anthony R. Carr is offering a special matching gift so new donors can double their impact. Full details are here.
Immunology has already rewritten human history. Advances in immune science helped wipe out smallpox, pushed polio to the brink of elimination, and revolutionized how we prevent and treat infectious disease. Today, immune-based therapies are opening doors for patients with cancer, autoimmune disorders, and other serious illnesses once considered untreatable.
For nearly four decades, LJI scientists have stood on the front lines, driven by one insight: the immune system shapes disease in virtually every organ in the body. By decoding how the immune system works and how to harness it to prevent and treat disease, LJI researchers are chasing the Institute’s ultimate mission: Life Without Disease®.
To make that mission real, the Institute pairs world-class scientists with cutting-edge technology, speeding up breakthroughs and turning discoveries into transformative new therapies that ease suffering worldwide.
The Campaign for LJI supercharges that momentum, uniting the vision of the Institute’s scientists with a community that believes in research. Focused on advancing LJI’s most promising areas of study, the campaign aims to help build a future free from the burden of disease, a goal that demands bold ideas, lasting partnerships, and generous philanthropic support.
The Campaign for LJI will advance research across three critical pillars:
1. President’s Priority Fund. Flexible, unrestricted dollars let big ideas move now, not later. Scientists can launch high-risk, high-reward projects, bring experts together across disciplines, build transformative technologies, and train tomorrow’s scientific leaders.
2. Center for Sex-Based Differences in the Immune System. Male and female immune systems don’t respond the same way, and LJI researchers are tracing the fundamental differences down to individual cells and molecular pathways. The Campaign will speed up this pioneering work, revealing hidden drivers of disease and paving the way for more precise, biologically informed therapies for autoimmune disorders, infectious diseases, cancer, and beyond.
3. Center for Vaccine Innovation. Immunologists, bioengineers, and vaccine experts are teaming up to design the next generation of vaccines and immune-based therapies. With donor support, LJI scientists can engineer longer-lasting and more personalized vaccines, pinpoint the cellular mechanisms driving protective immunity, and refine delivery methods to prevent autoimmune disease and treat cancer.
As the campaign enters its public phase, LJI welcomes new partners and supporters to join this landmark initiative. Community support is essential to accelerating scientific discovery, and there are many meaningful ways to help shape the future of immunology. Donors may direct their gifts to any campaign priority or other area of interest. As a comprehensive campaign, all gifts to LJI count toward the campaign goal, regardless of designation. Join the campaign, and multiply your impact with our limited-time matching opportunity.
To explore the campaign, visit imagine.lji.org.
Scripps orthopedic surgeons are investigating stem cells as an alternative to joint replacement
Shiley Center for Orthopaedic Research and Education at Scripps Clinic recently received a $12.7 million grant from the California Institute for Regenerative Medicine to investigate whether they can transform stem cells into tissue that can repair some types of knee injuries. Currently, if a patient has lost most, if not all, of the cartilage in their knee, then their doctor will recommend a total joint replacement. Joint replacement is safe and effective, but patients who’ve only lost part of their cartilage often don’t qualify. A stem cell-based treatment would provide these patients an option that doesn’t involve donor tissue. Click here for more on the preclinical trial process.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.
Artwork throughout the Lusardi Tower at Scripps Memorial Hospital Encinitas promotes hope and healing
The recently opened Lusardi Tower at Scripps Memorial Hospital Encinitas is a state-of-the-art addition to the hospital staffed by dedicated team members who’ve helped make Scripps one of the nation’s leading healthcare systems. Complementary to that medical excellence, the Lusardi Tower also represents the latest expansion of the Scripps Arts for Healing Program. The philanthropic initiative strategically places nature- and community-based artwork throughout the hospital to support health and well-being. Both Scripps Encinitas and Scripps Memorial Hospital La Jolla have healing arts programs as part of new building projects and growth on the campuses. Click here to read more about the Healing Arts Program and how residents from a nearby retirement community showed their support.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.
From century-old Craftsman homes to vegan fantasy bars, dive bars, and a tiki room built for exactly two people, this is one of San Diego’s great little neighborhoods
You may not realize it, but Balboa Park is bigger than Central Park (in fact, 1.5 times larger). Pressed right up against its southeastern edge is a little architecture farm built on old trolley bones, where houses look like someone was collecting architectural styles and local businesses are still run by people who seem personally invested in keeping this place interesting.
This is South Park.
To understand why it feels the way it does today—less like one commercial strip and more like a handful of tiny villages—you have to go back to the trolley.
The land that became the original South Park Addition (the subdivision’s original name) was surveyed in 1870 and officially filed in 1890, but the neighborhood really started becoming a neighborhood in the early 1900s. The Bartlett Estate Company began developing and marketing the tract in earnest around 1906, pairing lots and new homes with something extremely useful if you lived outside Downtown in the horse-and-buggy era: an electric streetcar.
On May 1, 1906, the South Park and East Side Railway made its first trip. Developers didn’t just build near transportation; they helped pay for the transportation, then used it to sell the dream. Downtown had industry, noise, and congestion. Out here were palms, sidewalks, utilities, room to breathe and a four-cent ride back to the city.
It worked. Homes began filling in around the streetcar route, and little commercial clusters grew around the places where people got on and off. That transportation pattern is still written into South Park’s geography. Some of the neighborhood’s odd street geometry is also due in part to the trolley—the old line cut across parcels instead of politely obeying the grid, leaving behind pieces of land that later businesses learned to build around. Places like Station Tavern sit on the former easement and station site of San Diego’s No. 2 trolley line.
Then San Diego went big for the 1915 Panama-California Exposition in neighboring Balboa Park. The exposition transformed much of the park and helped push the city through another burst of building and growth. South Park was right there to absorb some of that momentum.
And the people building houses here had taste.
Walk the residential streets now and it can feel like somebody planted an architectural sample garden: Craftsman, Prairie, Mission Revival, Tudor Revival, Spanish Colonial Revival. Creedence Clearwater Revival. All the revivals. The neighborhood includes work by Irving Gill, one of the defining architects of early modern California; Gill-designed Prairie homes still stand along Granada Avenue.
The city formally designated the South Park Historic District in 2017, recognizing roughly 400 properties and a period of significance stretching from 1906 through 1949. In other words, a lot of what makes the place feel old is actually old.
While the trolley eventually disappeared, the basic idea behind it didn’t. South Park is still a neighborhood organized around little pockets of human activity: a couple blocks where you can buy a record, drink a beer, find a 60-year-old lamp, eat a vegan burger beneath gothic beasts, browse a bookstore, and walk home past a century-old Craftsman.
The 30th-and-Fern area may be the clearest example. Several surviving buildings there date to South Park’s early development, including the old Fire Station No. 9, Rose Grocery building, and Burlingame Garage. What began as infrastructure for a young streetcar suburb became the neighborhood’s commercial heart.
That history is also partly why buying a house here can be competitive. There isn’t some endless supply of vacant land waiting around the corner for another subdivision. Much of the neighborhood filled in generations ago, and the architecture itself is part of the appeal.
San Diego Mag’s been documenting the city for 78 years. And we’ve been looking for a partner who loved the city enough to help us tell its stories. Redfin is that partner. They’re helping us tell the story of some of the city’s most unique neighborhoods. They launched Redfin Early Access this year to get their people in first and to see certain coming-soon and exclusive listings on Redfin before they appear on other major real-estate sites.
First up: South Park.
Here are some of the people and places worth knowing here:

Start with Judy “the Beauty” Forman, because it’s difficult to explain South Park without her. The former social worker bought Big Kitchen in 1980 and turned a neighborhood breakfast joint into a gathering place for artists, musicians, activists, politicians, eccentrics, and pretty much anyone who needed somewhere to belong. As Judy puts it, “I built this for people who others passed over.”
One of those people was a young single mom named Whoopi Goldberg, who worked as a dishwasher here before the Whoopi Goldberg part of her career happened. Today Big Kitchen still serves breakfast and lunch Thursday through Monday.
3003 Grape Street
Whistle Stop reopened in 2001, right as South Park’s little independent-business ecosystem was finding a new generation. Owner Sam Chammas—also connected to Live Wire and, later, Station Tavern—helped turn it into the kind of neighborhood bar where the calendar can jump from a DJ night to live bands to some strange communal event nobody at a normal sports bar would propose.
The room still has that laid-back, slightly sweaty house-party quality. Check what’s happening before you go, because Whistle Stop changes personality depending on the night: sometimes neighborhood beer, sometimes everyone dancing beneath the disco ball like work tomorrow was canceled.
2236 Fern Street
Station Tavern may be the most literal example of old South Park becoming new South Park. It opened in 2009 on land once crossed diagonally by the No. 2 trolley line, and architect Lloyd Russell incorporated that history into the design rather than pretending the weirdly shaped lot wasn’t weirdly shaped. The project won the San Diego Architectural Foundation’s Grand Orchid Award the same year it opened.
Sam Chammas built the place as an open-air burger-and-beer spot with big communal tables, a backyard, room for kids, and room for dogs. It still works exactly that way: get a burger, get the tots, let everybody spread out, stay awhile.
2204 Fern Street
Kindred arrived in late 2015 looking nothing like the beige-and-leafy vegan restaurant stereotype. The place went full gothic fever dream—heavy music, wild cocktails, decadent plant-based food—and eventually collected national vegan accolades plus local Restaurant of the Year and design honors.
And in 2026, it got even weirder. Hidden behind a chain-mail passage inside Kindred is Throne Room, a medieval-fantasy cocktail chamber whose mythology grew out of a Dungeons & Dragons-inspired map the Kindred team created for a 2017 Coachella pop-up. The 90-minute experience has scroll menus, plant-based mezze, cocktails and zero interest in pretending restaurants need to behave normally.
1503 30th Street

Vinyl Junkies has good music-scene DNA. Founder Eric Howarth previously ran indie label Hi-Speed Soul, whose roster included acts like Nada Surf and Swervedriver, then teamed with Casbah owner Tim Mays after the pair had spent years putting on Vinyl Junkies record swaps.
They opened the South Park brick-and-mortar shop in 2017, and it remains a buy-sell-trade temple for people who understand that owning music on a physical object is irrational in exactly the right way. Go flip through the new arrivals. Leave holding something you had absolutely no intention of buying.
2235 Fern Street
Bad Madge is what happens when “vintage store” doesn’t quite explain the situation. Owner Tanya McAnear and her team fill the shop with furniture, clothing, barware, records, art, jewelry, collectibles, and various objects that seem like they may know things about their previous owners. The shop opened in 2011 and has made reuse and upcycling part of its identity ever since. Go in without looking for anything specific—specificity will only slow you down.
2205 Fern Street
Across the neighborhood’s vintage-and-vinyl universe sits Thread + Seed, a local boutique built around clothing, denim, gifts, and personal styling. Its South Park shop has an especially deep denim program—petite, tall, wide-leg, straight, flare—and the store also offers one-on-one styling built around color and body type. In other words, this is where you go after deciding the jeans currently on your body have betrayed you. South Park understands that sometimes personal renewal begins with pants.
2220 Fern Street
Seth Marko started The Book Catapult as a book blog in 2006. In 2017, he and his wife, Jennifer Powell, turned it into an actual bookstore in South Park, specializing loosely in fiction, local interest, and children’s books while maintaining the more important bookseller skill: putting something into your hands that you didn’t know you needed.
There are staff picks, author events, signed books, and the dangerous possibility of walking in for one title and emerging with four. Because no one ever died thinking, “I shoulda read less.”
3010-B Juniper Street
Chefs, restaurateurs, sommeliers, and craft mixers - meet our 2026 Tastemakers, the minds behind the magic.
Chef Roberto Alcocer showcases all that Mexican cuisine and culture has to offer at Oceanside’s Valle. The Michelin-guide recommended restaurant takes inspiration and techniques from all over Mexico—with a heavy Baja influence—and blends them with local San Diego ingredients to create original and delectable contemporary Mexican cuisine. The seasonal tasting menu allows Chef Alcocer to experiment with the freshest available ingredients, creating dishes that defy guests’ expectations, while the wine list features more than 100 labels from Mexican artisans. Even the restaurant’s walls are a celebration of Mexican culture, all decorated with work from artists of Baja.
“My favorite part of being a chef of Valle is being able to showcase the Mexico that I know to everyone who visits,” Chef Alococer says. “Not only through the food, but with the design, culture, and welcoming service.”
Lobster Taco: Flour sourdough tortilla with lobster shell bisque and local red spiny lobster

222 North Pacific Street, Oceanside, California 92054
866-723-8906 | valleoceanside.com