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These shampoos are just as effective as the products you know and love, without all of the added harsh chemicals and ingredients.
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Before we lay out our top picks for the 17 best natural shampoos for men in 2022, let’s first discuss why the switch to a natural shampoo is the best move for you. Here’s the thing: When we know better, we should do better, and that applies to what we consume in and on our bodies every day. With the technology we have today, manufacturers are able to create shampoos (as well as other grooming products) that are just as effective as the products you know and love, without all of the added harsh chemicals and ingredients.
Chemicals not only can cause potential skin irritation but they also get absorbed through our pores and can contribute to health complications. They also are so harsh that, over time, they may break down the protein in your hair or reduce the size of your hair follicles, causing way more damage than the benefits they claim to provide.
Natural shampoos use essential oils, plant extracts and other natural ingredients to provide your hair all of the healthy nourishment that it needs. Natural shampoos have gentle formulas that will keep your skin just as happy as your hair and are far less likely to cause an allergic reaction. Another benefit is that natural shampoos are not as harmful to the environment, and oftentimes, natural shampoo manufacturers will also use recyclable bottles to further the good they are doing.
Understandably, it can be worrisome taking the leap into natural products, unsure of their effectiveness or ability to live up to your current favorites. However, we know that once you do, you will ultimately be thrilled with the outcome. To get you started, we have compiled the 17 best natural shampoos for men. Included in this list are products that we know you’ll love, and we also know will give you your best hair days, every day. Now, not all hair types are alike, so make sure to read through the descriptions and pick out a shampoo that aligns with your needs. If it’s not a perfect fit, don’t give up; try more until you find the perfect option for you. Now let’s dive in!
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There was absolutely no way that we were not positioning Blu Atlas Shampoo at the very top of our list of the 17 best natural shampoos for men. This shampoo, and the brand in general, blow any other men’s grooming products out of the water. If you’ve found your way to this article, it means taking care of yourself is a high priority for you, and that is something to be proud of.
We can honestly say that if you start using Blu Atlas products, you will never need to search for a new grooming brand again. Blu Atlas is a premium grooming brand created for the modern man. They create affordable products without sacrificing luxury. Their collection includes everything you need: haircare, skincare, body care and fragrances.
Blu Atlas fully understands that men want to care for their bodies and skin the same way women do, so they created a product collection to help them do just that. Men have specific needs that may be different from the needs of women, so why should we use the same brands? The truth is that some variation in branding can help suit our needs better, and Blu Atlas understands that.
The Blu Atlas Shampoo has a sulfate-free formula that is 100% vegan and only contains healthy and helpful ingredients. A benefit to finding a high-quality shampoo is that you can trust they don’t contain any harmful ingredients. Blu Atlas Shampoo contains jojoba oil, a source of Vitamin E, A and D. Jojoba oil also is rich in beneficial antioxidants and fatty acids, all of which bring a huge boost of nourishment to your strands.
The inclusion of aloe barbadensis leaf works to provide a natural source of moisture, and sodium methyl cocoyl taurate is what creates a creamy and luxurious lather when you massage their shampoo into your scalp. With everyday use, you will find that your hair is stronger, healthier and shinier than you could’ve ever imagined, free from buildup and grime.
Here’s the best part. Blu Atlas is loyal to their customer base and hopeful that you will benefit from each of their products in the collection, so they created their very own subscribe-and-save program. If you choose to subscribe to it, you will receive 20% off retail pricing as well as a package containing all of your favorite products long before you use the last drops of your current stock. We all live busy lifestyles, so not having to worry about reordering is a giant perk that Blu Atlas provides.
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Brickell Men’s Daily Strengthening Shampoo stands out to all who use it due to its signature scent that will have you feeling like you’re at a spa each time you massage it into your scalp. The fragrance profile combines peppermint and tea tree oils. The fragrance isn’t the only reason you should purchase this shampoo, though. It is a strengthening shampoo that will have you wondering why you haven’t used it all along.
The goal of this shampoo is to promote hair growth while reducing scalp irritation, and hydrolyzed wheat protein is the main ingredient that increases the thickness of each strand and strengthens the strand structure. Especially useful for those who have noticed hair thinning, Brickell Men’s Daily Strengthening Shampoo will give you fuller hair that smells fresh and clean.
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Maple Holistics Sage Shampoo is a gentle cleanser that will rid your hair of impurities and buildup. It infuses all of the moisture your strands need through quality botanical extracts. Your hair will be nourished and healthy, and your scalp will be squeaky clean. If you have oily hair, Maple Holistics Sage Shampoo is a wonderful option for you to use every day; it will strip away any excess oils you have while replenishing any hydration you may be lacking.
This shampoo is free from parabens, phthalates, alcohol, synthetic fragrances or colors, silicones and any other harmful ingredient. The essential oil blend of sage, spikenard and rosemary all work together to clarify your strands and scalp. Jojoba and peach kernel oils give fine, dry and thin hair the volume and clarity that it deserves.
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The Every Man Jack brand is naturally derived and outdoor-inspired. The creators have spent years rethinking men’s grooming care from the ground up, which is one of the many reasons it’s a favorite of millions of men. The fragrances used in each of their products are inspired by nature, and the ingredients used are clean, safe for skin, and naturally derived, with no harsh chemicals included. Created in a garage back in 2008, the founder, Ritch Viola, found that men’s grooming products were either too expensive or had far too many harsh chemicals included (or even worse—a combination of the two). Ritch started Every Man Jack and partnered with Target to launch a brand that used as many naturally derived ingredients as they could. Their 2-in-1 Daily Shampoo and Conditioner in Sandalwood scent is the one product you need to simplify your routine.
This duo will cleanse and moisturize your hair from root to tip. The formula includes coconut-derived surfactants that will cleanse your strands along with glycerin and shea butter to soften and condition your hair. The formula is 96% plant-derived and vegan, as well as produced in bottles that are made with 50% post-consumer recycled plastic. Sandalwood is the top fragrance for good reason, and if you fall in love with it, couple it with the Every Man Jack Sandalwood Body Wash.
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Thinning hair is becoming increasingly more common, and luckily, there are tons of brands on the market creating products to help. Jason Thin to Thick Shampoo has hair strengthening proteins and vitamins that will give your hair weightless volume and will help add body to your limp hair. The fresh, minty fragrance will alert your senses and invigorate your scalp. The clean formula ensures your hair receives everything it needs to promote growth and strengthen your hair, and it is free of irritants or damaging ingredients.
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Dr. Squatch wants to help you stay clean while you get dirty and will take you back to your roots through their natural shampoo formula. This brand has officially raised the bar on men’s grooming products through their natural ingredient formulas. It got started when the founder Jack started his own natural soap company out of his garage.
After realizing there were plenty of other men looking for better, natural products as well, he expanded the Dr. Squatch brand to include all of the products it offers today. Dr. Squatch Fresh Falls Shampoo blends together jojoba oil, oat protein, and honey to protect and replenish your hair.
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The spearmint leaf oil and meadowsweet flower extracts in this shampoo will make your scalp come alive from the second you apply it. John Masters Organics Scalp Stimulating Shampoo works to stimulate and refresh your scalp and will eliminate unnecessary oil while also conditioning your hair.
The detoxifying blend will regulate your sebum production to keep you from getting oily hair mere hours after cleansing. You can expect your hair to be stronger and more radiant with regular use of this shampoo.
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Modern Mammals Minimal Rinse is easily the most unique product on this list but could be the secret ticket to bringing life back to your hair. They have created a low-maintenance product that will preserve the natural moisture and balance in your hair.
The formula is slightly different from your typical shampoo. In fact, instead of calling it a shampoo, Modern Mammals has created a Minimal Rinse. It is free of fragrance and won’t produce suds as you massage it in, but your hair will be returned to its healthiest state with regular use.
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The Jack Black brand team might be small, but they are mighty in terms of their entrepreneurial spirit. Over 20 years ago, their team set out to create a men’s grooming line that was luxurious, efficacious and addressed the needs of the modern man. While their products are not complicated, they are far superior to other competing brands, which is why they have been voted the #1 Best Selling Men’s Skincare Brand. It could be because their products follow through on their claims but is also because they listen to what their customers want (and don’t want) and create accordingly.
Jack Black True Volume Thickening Shampoo is a sulfate-free formula that will remove dirt, product buildup and oils to leave your hair looking and feeling healthier. The bodybuilding blend of botanicals uses Jack Black’s Expansion Technology to help your hair follicles look healthier and fuller, thus giving the appearance of thicker hair. Creatine adds strength and volume while white lupine protein helps to maintain a healthy scalp.
Lavender deodorizes and soothes while sage leaf extract cleanses. Sunflower seed oil is the perfect addition to replenish hydration and soothe your skin. Your hair will be left clean, and your scalp will be itch free, which is why we know you will absolutely fall in love with this shampoo.
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Huron was founded after a former athlete realized that he spent way too many years of his life not paying attention to the needs of his hair and skin. After years of neglect, he realized that he needed to change his ways and get his grooming habits back in line. Due to the fact that the founder knows firsthand how easy it is for men to brush off the act of caring for themselves, he created a brand that will help men get their confidence back as they look into the mirror.
The Huron brand has every product you might need, including hair care, body care, face care and more. Their shampoo is one of their most popular products, and after one use, you will surely see why. The Huron the Hair Shampoo and Conditioner Duo contains all of the nutrients that your hair needs to look its best. The nourishing oils and vitamins will give you fuller hair, stronger hair and the shiniest hair in the room.
The fragrance profile includes citrus, juniper and aromatic greens coupled with a clean and cooling menthol effect that will leave you feeling refreshed after every shower. Since we should all be committed to leaving the earth a better place than we found it, Huron is doing their part by producing their shampoo in 100% recyclable bottles.
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Oars + Alps is a brand that believes you can get easy skincare, naturally. Through their products, Oars + Alps allows you to create a skincare regimen that works for you, rather than you working for it. Through powerful and natural ingredients, each of their products promises to deliver powerful, natural results.
They also promise to leave any of the harmful or nasty stuff where it belongs (in the dust). You won’t be bogged down reading fine print with Oars + Alps products. However, what you will find are reasonably priced, powerful products that are simple to use. Each product in their collection has been engineered, tested and re-engineered to ensure that you are receiving the best of the best, every time.
What is interesting about this brand is that it was started by two women, each of which are married to ultimate outdoorsmen. After becoming well versed in what sun, sweat, pollution and wind can do to a man’s skin, they set out to find grooming products that would actually work for their husbands after a long day outside.
After finding that most brands on the market were either too expensive, or jam packed with chemicals, they decided to take matters into their own hands, ultimately creating the Oars + Alps brand. They quickly succeeded, producing a brand that is simple, natural and at a reasonable price point.
Oars + Alps Hydrating Shampoo and Conditioner work in tandem to be incredibly moisturizing and nourishing for your hair. Both include kelp and algae extracts that are powerful ingredients that penetrate your hair and infuse moisture and nutrients, leaving your strands healthier than ever. The grapeseed and olive extracts were included in the conditioner to leave lasting strength and shine long throughout your day. The fragrance profile of this duo is a fresh ocean scent with notes of crisp water that are ultra-refreshing and cool.
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The name of this shampoo says it all: It is a highly nourishing shampoo that will provide all of the ingredients that your hair has been longing for. It blends creamy coconut with tangy lemon to create a refreshing tropical fragrance.
Due to its natural makeup, the fragrance is derived from pure essential oils, not fake synthetic fragrances. This nourishing shampoo will remove impurities and oils but won’t strip or dry out your strands. It has a vegan cruelty-free formula that is free from parabens, sulfates, perfumes or dyes.
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Prose is in a league of their own as they have created a completely new standard in beauty and grooming. The creators of Prose were turned off by the way that mass haircare is designed for everyone without regard to their specific hair needs. This means that the products on the shelves of mass merchandisers are created for anyone to use, when realistically if you want your hair to be the healthiest, you need to find a shampoo for your specific hair type.
Those with tightly coiled hair should not be using the same products as those with color-treated straight hair. Prose makes custom haircare a reality by designing products with individuals in mind. Their company stands behind the desire to deliver extraordinary care for each of their customers.
Another benefit to the Prose brand is that they know progress is an evolving process, meaning they continually update their products with new complexes and ingredients, as well as seasonally adjusting formulas to fit the season your zip code is in. Each of their formulas is natural and high-performing, created by chemists who masterfully combine natural ingredients in innovative ways.
To find your perfect formula, Prose will walk you through a quiz to determine what your hair needs. If quizzes aren’t your thing, don’t worry; just send a few pictures to their specialists, and they will do the rest. You will be left with a shampoo that will be exactly what your hair needs. If your scalp needs cleansing, Shikakai Extract will be included. If you need volume and moisture, you’ll find honey and pro-vitamin B5 in your blend. All in all, this is one of the most impressive shampoos on our list of the 17 best natural shampoos for men.
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A news flash courtesy of Public Goods: You don’t need to be a superhero to save the planet. What an awesome thought, although somewhat overwhelming. However, Public Goods is a brand that is here to help us turn small choices into big impacts. Each of their products is simple and minimalist in both design and ingredients. They have developed a membership model that allows them to produce high-quality products with a low price tag.
Public Goods realizes that some of our largest battles are a result of the products we choose to consume. Therefore, they have made it their mission to make healthier and more informed choices easier and accessible to each of us. Public Goods runs the gamut in sustainable, healthy essentials that you can trust. They have everything from household cleaners, groceries and wine to pet products, CBD and personal care products.
Let’s take a look at their shampoo. Public Goods has created a very gentle formula that is free from harsh detergents and chemicals. This shampoo will help strengthen your hair to give it a radiance and shine that will have everyone wondering what products you use.
The essential oils used in this shampoo are geranium, cinnamon, orange, nutmeg, mandarin, petitgrain, celery seed, rosewood, grapefruit and vetiver. All of those essential oils work together to provide nourishment to hair and give you a fragrance that is bright, fresh and fruity. The shampoo bottle is true to the minimalist style of Public Goods and will be the perfect addition to your shower shelf.
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The Byrd Brand was inspired by the “gentleman surfer” and will transport you back to the era of the classic ‘60s surf culture, a time when grooming was an essential part of a man’s daily routine. The creator of Byrd grew up in Newport Beach, California, spending his days surfing.
This has given him the base knowledge that sun, salt and surf are three of the key ingredients for healthy hair and skin, so that is why Byrd uses them in their products. As he began his journey starting the Byrd brand, he found out that his great grandfather owned and operated a barbershop, so hair care and grooming is ingrained into Byrd’s DNA.
The fragrance of Byrd Purifying Shampoo will take you on a trip to a day at the beach, it combines notes of salt and coconut that will instantly relax your senses. It is a sulfate-free, gentle purifying shampoo that can be used daily. Sea kelp, green tea, vegetable-derived glycerin and aloe vera provide all of the moisture and nourishment your hair needs while also protecting your strands from UV rays and environmental pollution. Sea salt is included to give your hair that desirable beachy texture and added volume. Vitamin B5 and red algae work to prevent breakage.
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If shiny hair is what you’re after, then look no further than ArtNaturals Argan Oil and Aloe Shampoo. The infusion of Moroccan argan oil into your strands will give you a shine that you have craved and desired. Say goodbye to dry, frizzy hair and enjoy silky, soft hair that is manageable and healthy. ArtNaturals Argan Oil and Aloe Shampoo will alleviate dry, flaky scalps, as well as dandruff, flyaways and split ends.
This formula is perfect for damaged or overprocessed hair and will restore your hair health after only a few uses. You will feel like you’ve just gotten out of the salon after cleansing your hair with this shampoo, and your hair will reap the benefits long after you finish your morning routine.
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Avalon Organics Thickening Shampoo is EWG Verified, which means it has met the Environmental Working Group’s ultrastrict criteria for transparency, ingredients and health. That is exactly why it deserves a spot on this list of the 17 best natural shampoos for men. The formula blends together biotin, saw palmetto, quinoa protein and vitamin E, all ingredients that benefit your scalp and hair.
This pH-balanced blend will build body for your fine or thinning hair, strengthen your strands and nourish and cleanse your hair from your scalp to your ends. Avalon Organics Thickening Shampoo will energize your scalp to support growth of thicker and fuller hair.
A customized memory-filled explosion gift box is a creative way to show someone you care
Finding a gift that feels truly personal can be surprisingly difficult. In a sea of generic options — flowers, gift cards, candles, and the like — Xplosion Box offers something more lasting: a customized keepsake built around the photos, messages, and memories that matter most.
Founded by Southern California entrepreneur Jay Vijay, Xplosion Box LLC creates fully customized explosion gift boxes that arrive professionally designed, printed, assembled, and ready to gift. Each box opens layer by layer to reveal personal photos, heartfelt messages, pull-out albums, origami-style photo pockets, and hidden notes, turning a simple gift into an emotional reveal.

The brand was built for people who want to give something meaningful without spending hours printing photos, cutting paper, folding cardstock, or assembling a DIY project. Customers simply choose a box, upload their favorite photos, add personal messages, and the Xplosion Box team transforms those details into a polished keepsake that feels thoughtful, personal, and beautifully made.
Xplosion Box offers personalized gift boxes for birthdays, anniversaries, weddings, graduations, Mother’s Day, Father’s Day, Valentine’s Day, Christmas, proposals, bridesmaid gifts, long-distance relationships, and thoughtful “just because” moments.

Customers can choose from flexible customization options starting at $27. The Mini Surprise Box includes 10 photos, three message cards, and one hidden secret note, while the Mega Surprise Box offers a fuller keepsake experience with 40 photos, three message cards, and one hidden secret note.
What sets Xplosion Box apart is its high level of customization combined with convenience. Filled with personal photos, custom text, decorative details, and layered surprises, each box gives customers the freedom to create a gift that feels one-of-a-kind — without having to make it themselves.
At its core, Xplosion Box helps people turn favorite photos, stories, and words into something tangible: a keepsake that can be opened, revisited, and remembered long after the occasion has passed. asion has passed.
It’s a Self-Care Summer. Because your best self is our favorite self.
If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.
Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.
Only you can decide what your truly need. We’re just here to help you find the best ways to get it.

Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.
The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.
At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.
Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.
Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.

There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.
This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.
There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point.

West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.
We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.
Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.

We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.
Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.
Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.
At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.
The Unconscious Moderation app is helping health-conscious professionals take an honest look at their drinking, without pressure, and without quitting as the only option.
San Diego runs on optimization. Early mornings, clean eating, training logs, sleep scores. The people here take their health seriously and the results usually show. Most of them also have two drinks most nights, not because anything is wrong, but because the day was long and the glass is right there and it has always been right there.
That routine doesn’t get the same scrutiny as the rest of the stack. It doesn’t feel like something to examine. It feels like a reward.
Which is exactly what your brain has decided it is. When something reliably moves you from one state to another, your brain files it under things to repeat. Do it consistently enough and the cue stops requiring a decision. It’s 6pm, the laptop is closed, and some part of your brain has already placed the order.
Most habit-change tools work on the number. They count drinks, set weekly targets, send check-in texts. That’s useful for seeing what the pattern looks like. It doesn’t tell you where the pattern came from, or change it at that level.
Unconscious Moderation works underneath the habit. The app uses guided hypnotherapy sessions, structured journaling, and daily movement to address the subconscious associations that make reaching for a drink feel like the obvious next thing. The journaling isn’t a diary. It’s built to surface what your brain is actually reaching for, so you can meet that need directly rather than through a substitute.
The program runs 90 days. At day 30, you choose your own direction: cut back, drink more intentionally, or stop altogether. The app treats both as equally valid outcomes. The point isn’t to follow a rule you set on a Sunday. It’s to understand the pattern well enough that whichever path you choose, you’re choosing it clearly.
The people who tend to get the most out of it are not in crisis. They’re the ones who have tried tracking apps and found the count drifting back up regardless. They know exactly how much they drink and why. The awareness just hasn’t moved the habit. At some point, the work needs to happen somewhere the count sheet can’t reach.
San Diego’s wellness culture already knows that surface numbers tell only part of the story. What you eat matters, but so does why. How much you sleep matters, but so does the quality. The same logic applies here.
Learn more at um.app, or download the Unconscious Moderation app on the App Store or Google Play.
Innovative treatment could offer cancer patients new options with fewer side effects
Chemotherapy and radiation have long been considered gold standards of cancer treatment, but they can cause severe side effects. A promising new approach called theranostics—a combination of “therapeutics” and “diagnostics”—could offer patients with certain types of metastatic cancers new hope. It’s a two-step process that uses a drug that binds to specific receptors on cancer cells. Advanced imaging detects this radioisotope, allowing doctors to then use a second radioisotope that binds to the cancer cells and destroys them. Click here to learn more about how specialists at Scripps Cancer Center are using theranostics.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.
Discover San Diego’s Top Lawyers — the region’s most trusted legal professionals across diverse practice areas.
Daniel A. Kaplan is a founding partner of Panakos LLP with more than three decades of civil litigation experience in both state and federal courts. Mr. Kaplan pursues and defends legal claims on behalf of companies, entrepreneurs, and business owners in high-stakes disputes. He focuses on business disputes including breach of contract, unfair competition, trade secret theft, securities disputes, fraud/misrepresentations, and employment matters.
“The best advocacy combines preparation, perspective, and a client relationship built on trust and candor.” — Daniel A. Kaplan
His clients include real estate investors, private and public corporations, and individuals seeking sophisticated legal counsel. Known for practical judgment and strategic advocacy, he works closely with an experienced and diverse legal team to protect, enforce, and defend his clients’ interests.
555 W. Beech Street, Ste. 500, San Diego, California 92101
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Discover San Diego’s Top Lawyers — the region’s most trusted legal professionals across diverse practice areas.
At Naumann Law Firm, PC, William Naumann and his team have recovered hundreds of millions of dollars in damages litigating construction defects, insurance, and government claims. Mr. Naumann has spent his career fighting for people in their hardest moments, from winning $7 million for homeowners after landslide damage to advocating for victims of 9/11.
“We always believe in working as hard as we can to maximize the recovery for the client.”
— William Naumann, Esq.
Combining a personalized approach with a results-driven strategy, he’s helped homeowners associations, property owners, and individuals win against the largest developers, builders, insurers, and municipalities. His commitment is to secure the best possible results efficiently, whether through settlement or at trial.
10890 Thornmint Road, Suite 200, San Diego, California 92127
858-792-7474
naumannlegal.com