If you’re looking to jumpstart your marketing campaign for 2023, you’re in luck. These four strategies are sure to help you reach your target audience and achieve your desired results. Keep in mind that the landscape of marketing is constantly evolving, so it’s important to stay up-to-date on the latest trends and technologies.
1. Quality Content Over Quantity
If you want to grow your business in 2023, you need to start focusing on content marketing, one of the most effective ways to reach and engage consumers. Our prediction is that social media and video content are going to rule next year’s marketing plans. The demand for content means a buyer’s journey starts with your content. Good content entices your audience to want to learn more and contact you. Bad content will turn them away, most likely to your competition. No content means that you won’t even be considered.
So, what is content marketing? In a nutshell, it’s creating and sharing valuable content with your target audience to attract and convert them into customers. You can do this in a variety of ways, such as videos, podcasts, social media posts, blog posts, or lead magnets. The key to creating content is focusing on one or two topics areas that you or your business is exceptional at, then tailoring that content to be relevant and interesting to your target audience. Content must provide value, such as thought leadership, entertainment, or education. And, with social media being a prevalent factor in consumers’ everyday lives and shortening attention spans, focused content is more important than ever. By creating quality content, you’ll be able to reach and engage more consumers, which will ultimately lead to more business.
2. What’s a Video Worth?
According to an annual survey conducted by Wyzowl, 73% of customers would rather watch a short video to learn about a product or service. As the saying goes, a picture is worth a thousand words, but video is worth millons when it comes to content marketing. This is especially true for marketers–nearly 87% agree that video gives them a good ROI. This is because video is an incredibly powerful and engaging medium. It taps into your visual and audio senses, which grabs more attention than text-based content or even a static image. Additionally, it’s a great way to build trust and credibility with your audience. People are more likely to buy from a brand they know and trust, and video is a great first step to building that relationship.
Additionally, live video is becoming increasingly popular, so don’t be afraid to experiment with this format. With the rise of things such as live commerce and virtual events, this media format is only going to become more popular in the coming year with its potential to generate a profit. And, with mobile applications being more popular than ever, by using both live and premade videos in your marketing strategy in 2023, you’ll be able to reach consumers where they are and engage them on the platform they prefer.
3. Don’t Sleep on Social Media
Social media is no longer a nice-to-have for businesses; it’s necessary to reach and engage consumers in 2023. With nearly 4.5 billion people worldwide being active social media users, don’t make the mistake of thinking your customers aren’t on social. It’s not just about entertainment, customers are using it to listen to and research brands and companies. They are using social data for personal and business purchasing decisions. There are a lot of potential customers that you could be missing out on if you’re not active on social media.
Not only do you need to be active on social media, but you also need to ensure that you’re present on the right platforms. This means knowing where your target audience is hanging out online and making sure that you’re there. For example, if your target audience is millennials, you need to be active on platforms such as TikTok and Instagram. However, if your target audience is Baby Boomers, you must be present on Facebook. If you want to recruit and retain talent, you want to be on LinkedIn. The key is knowing your audience, which means you don’t have to be on all platforms. Focus on your top two or three platforms and create quality content for those.
4. Invest in Marketing
To see results, you need to invest time and money into marketing, just like all areas of your business. Start with a solid strategy, plan, and budget that you can commit to. After you put your plan into action, you will have to try different tactics to see what works best for your business. As marketing continues to evolve, it’s important to adapt, try new things, and remember to be patient. If specific strategies or tactics aren’t working, don’t just throw them away. It could be a simple fix to correct for results.
If you do not invest in marketing in 2023, your business will be unable to keep pace with trends and consumer demands. A well-thought-out and well-rounded marketing strategy that includes content created for the right platforms and audiences is key to success in the coming year. With the right approach, you can create content that will attract customers and build trust with them, leading to long-term success for your business.
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Studio S
SEPTEMBER 9, 2026
Meet ArtsConnect, UC San Diego’s Invitation to SoCal Arts Lovers
ArtsConnect brings those experiences into view, helping residents discover what they can see, hear and create at UC San Diego while experiencing the campus in a new way.
Ask most people what UC San Diego is known for, and the arts may not be the first answer. Yet this fall, San Diegans can watch Ghostbusters with a live orchestra, try their hand at glassmaking and wander among more than 20 works of public art woven throughout the university’s La Jolla campus.
ArtsConnect brings those experiences into view, helping residents discover what they can see, hear and create at UC San Diego while experiencing the campus in a new way.
Courtesy of UC San Diego | Photo Cred: Erik Jensen
“The arts are at the heart of UC San Diego’s student-centered mission and vision,” says Alysson Satterlund, Vice Chancellor for Student Affairs and Campus Life. “Whether creating, participating in, or experiencing performances, the arts are essential to a healthy and truly fun Triton student experience.”
That invitation often begins where the arts intersect with other fields.
“Some of the most innovative work and discovery happen where disciplines don’t usually share a stage,” says Cristina Della Coletta, Dean of the UC San Diego School of Arts and Humanities. “So through our unique intersection of the arts with science, technology, and medicine, we are improving lives, physically and emotionally.
Take The Inaudible Ocean, a collaboration between Department of Music Professor Lei Liang and Scripps Institution of Oceanography Assistant Project Scientist Josh Jones. Over eight years, the pair recorded earthquakes, ship noise, whale songs and other sounds in remote underwater locations. They transformed those recordings into a live music experience that allowed audiences to hear the ocean in an entirely new way. The work premiered on campus in May and continues to evolve.
The arts also connect the campus to the global art world and diverse perspectives. Chief Campus Curator Jessica Berlanga Taylor recently curated the Mexico Pavilion at the 61st Venice Biennale, featuring RojoNegro, the collective formed by Noé Martínez and María Sosa. The collective will unveil a compelling new permanent installation for UC San Diego’s celebrated Stuart Collection later this fall.
ArtPower offers another easy entry point, bringing touring performers to venues including the outdoor Epstein Family Amphitheater and the intimate Loft. The nearly three dozen performances featured through its 2026-2027 season span music, dance, film, theater and conversation.
Among the fall highlights is Ghostbusters in Concert on Sept. 25, pairing the beloved 1984 film with a live performance of Elmer Bernstein’s score. Tickets start at $35, and the amphitheater is located next to the UC San Diego Blue Line trolley station.
“Every member of our community should have access to world-class art, so we work hard to remove the barriers that stand in the way,” says Colleen Kollar Smith, executive artistic director of the Campus Performances and Events Office. “That means affordable ticket prices, and performances, voices and experiences where people see themselves reflected on stage and know they belong.”
The arts at UC San Diego are not only something to watch. The Craft Center offers public classes and workshops in ceramics, jewelry, woodworking, culinary arts and even surfboard shaping. At the new Glass Center, beginners and experienced makers can explore glassmaking through classes, demonstrations and studio experiences.
Whether you want to attend a performance, make something yourself or spend an afternoon exploring public art, there is an easy way in. And the invitation extends well beyond students and alumni.
Kollar Smith says it best: “Visit, participate, spectate or create. You’re invited, and we hope you’ll connect with us soon.”
Growing up, Laika Nur, MD, Scripps Clinic sports medicine specialist, loved watching beach volleyball when the Association of Volleyball Professionals tour came to her hometown of Chicago. A talented volleyball player herself, she remembers sitting in the stands all day, and once, even got a couple autographs. Years later, Dr. Nur was attending a professional event focused on women’s sports, and the discussion turned to a new professional women’s volleyball league. The general manager and coaching staff for San Diego’s team, the Mojo, happened to be in attendance, and Dr. Nur took the opportunity to ask them if they needed a team doctor. Flash forward to the Mojo’s inaugural 2024 season, when Dr. Nur officially became the team physician. Click here to read more about Dr. Nur and how she incorporates lessons she learned on the court into her practice.
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Your feet and ankles probably aren’t something you give much thought to—until something goes wrong. Orthopedic surgeons at Scripps Clinic are on the leading edge of foot and ankle reconstruction, treating patients with sports injuries, deformities, traumatic injuries and other conditions. That includes repairing torn Achilles tendons with a minimally invasive procedure that shrinks the incision site to less than a centimeter, and performing advanced ankle replacement on some patients with ankle arthritis. Read more about Scripps’ innovations in foot and ankle care here.
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Mai Vue was just 34 weeks pregnant when she delivered her baby. Her pregnancy had been complicated, and she’d had a recent second trimester pregnancy loss, which led to her receiving specialized care from Sean Daneshmand, MD, a Scripps Clinic perinatologist who oversees high-risk pregnancies. Dr. Daneshmand and his team took care of Mai during her pregnancy, through the birth of her healthy baby girl and beyond. Mai was part of a program Scripps launched to provide support to new moms in the weeks and months after delivery. The postpartum program, known as Scripps Health’s Fourth Trimester Continuum of Care, provides care for women with high-risk pregnancies to optimize their health after childbirth and reduce the risk of complications in future pregnancies. Click here to learn more.
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It’s estimated that one in five people in the U.S. will develop skin cancer at some point in their lives. When you factor in living in a sun-soaked city like San Diego and the outdoorsy lifestyle that comes with it, that figure can jump to as high as one in three, which makes early detection and intervention all the more important. Dermatologists at Bighorn Mohs and Dermatology Center are using innovative imaging methods and advanced surgical techniques to diagnose and treat skin cancer. For certain cancers in sensitive spots, like the face, dermatologists perform Mohs surgery, removing skin tissue layer by layer until reaching healthy, cancer-free tissue. They also use a process called immunohistochemistry to view tissue samples taken during Mohs surgery in far greater detail than previous methods. Read more about how Scripps is advancing skin cancer care here.
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When endurance athlete Isaac Sanchez learned he had cancer, he felt blindsided. He was healthy, surfed often and was training for an Ironman triathlon. But he had to put that on hold to undergo treatment. His physicians at Scripps Cancer Center developed a plan to treat the cancer in his tonsil and lymph nodes that included six-and-a-half weeks of near-daily radiation and weekly chemotherapy. He also worked with a Scripps Cancer Center dietitian to enhance his nutrition to promote strength and healing. Today, Isaac’s back to doing what he loves. Read more of his story here.
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