Shopping Small – main
Courtesy of Home + Hound
We love San Diego’s small businesses, and you should, too. In these pages we’ve highlighted a sample of the many independently owned and effortlessly cool retail shops that make up our city. At these brick-and-mortars, both old and new, you can score a secondhand statement piece, shop handmade accessories, discover local brands, and fall in love with shopping small all over again.
This holiday season, help support local by visiting some of our favorite haunts around town. Got your credit card? You’re about to do some damage.
Clothing & Accessories
Shopping Small – Whiskey Leather
Soon after One Paseo shopping center began welcoming tenants, fashion entrepreneur and self-described tomboy Ariel Hujar opened Whiskey + Leather fashion boutique. This high-end men’s and women’s clothing shop stocks luxury brands from across the country, including One Teaspoon, Spell, Scotch & Soda, and For Love and Lemons. They also carry stylish accessories and home goods such as candles, books, and barware.
3665 Caminito Court, Carmel Valley
Quality comes first at Gold Dust Collective, where all the accessories are handmade and sourced as sustainably as possible. The North Park storefront carries goods from three local artists: Flight of Fancy jewelry, Haberdash hats, and El Gato Montes leatherwork. Shop here for unique readymade pieces like beetle pendants and adorned felt hats, or to start customizing one.
3824 Ray Street, North Park
Shopping Small – Fresh Yard
Hip-hop and street culture inspired the formation of The Fresh Yard. This independent boutique carries some of the most anticipated brands in streetwear, such as Raised by Wolves and Black Market Tailors, along with its own signature clothing and accessories like T-shirts, hats, and beanies. With a strong tie to the local art and music communities, The Fresh Yard releases exclusive collaborations and often hosts art shows and live events. When they’re not running the store, the team also organizes food and clothing drives to donate to people in need.
41 E 8th St, National City, CA 91950
Tyler Axtell started this line of refined leather and canvas bags, backpacks, and jackets in a garage in Ocean Beach, and later moved to a store in East Village. All the items in this adventure goods collection—such as the best-selling camouflage Wilder backpack—are made to withstand travel and camping, but their polished look also works for the day-to- day. The bags are made to last, and free repairs are included for each purchase. The company had to close their 17th Street storefront, but they’re still crafting the line right here in San Diego and you can order online.
Shopping Small – Cradled
Onesies, cardigans, teething necklaces— this just-opened Alpine boutique serves the wee one in your life. Consider Cuddle + Kind dolls, which are knitted by hand in Peru, and Stokke, a sophisticated Norwegian furniture brand specializing in cribs and high chairs that grow with your baby.
2507 Alpine Boulevard, Alpine
Rob and Sophie Machado, owner of Salt Culture
Sophie Machado isn’t bashful to admit that, yes, being married to a professional surfer has its perks. She’s followed her husband, Rob, to countries around the world, including Thailand, Indonesia, Vietnam, and his native Australia—but she jokes that in humid countries, you can only lie about for so long. So instead, her habit is to jump in a tuk tuk or taxi and drop into the heart of a city’s artisan district to see firsthand the care and craftsmanship that go into the imports we buy. Sophie’s never been one to gloat about those experiences. Instead, she’s on a mission to make something more of them, and that’s where Salt Culture comes in. The boutique stocks products from their travels and their favorite local brands.“Salt Culture is basically a scrapbook, and a place to tell our stories,” she says. It’s an homage to the girl she once was, a college student living on a shoestring; and the guy Rob’s always been, a surfer with an affection for supporting local. Salt Culture stocks Rob’s signature Smiley Face merch in the form of sweatpants and shirts, and it’s also the only brick-and-mortar storefront in the world where you can buy a custom-made Rob Machado surfboard. Sophie just launched her own loungewear line, too, named “Reawakening.”
930 South Coast Highway 101, Encinitas
Beauty & Self Care
Take a step into Four Moons Spa’s Bali-inspired oasis. The spa’s stated focus is on “wholeness”—meaning the physical, mental, emotional, and spiritual layers of each guest. Visitors can experience everything from an astrological reading to a massage. They recently introduced a hammam treatment, inspire by Muslim public bathing culture, which can be done with a therapist or self-guided. A shop on site is full of products to keep up the Zen long after you leave.
