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Arts & Culture NOVEMBER 25, 2025

16 Things to Do in San Diego This Weekend: November 26–30

Shop the San Diego Holiday Made Market, cheer on San Diego FC in the Western Conference Final, and experience Ebenezer Scrooge's BIG San Diego Christmas Show

16 Things to Do in San Diego This Weekend: November 26–30
Courtesy of O’Side Turkey Troy

If you thought this being a holiday week—especially one in which it’s perfectly acceptable to go semi-comatose after eating your weight in mashed potatoes—would mean that San Diego is light on events, think again. Turkey trots and Thanksgiving–inspired suppers give way to concerts and sports, including a showdown between SDFC and the Vancouver Whitecaps. Then, you can fuel up with leftovers for festive events like the San Diego Holiday Made Market, Holiday Lights in Downtown El Cajon, and the East Village Tree Lighting & Holiday Market. 

Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Fun events and things to do in San Diego November 26-30, 2025 featuring Sunday Supper: A Feast Beyond Thanksgiving at AVANT
Courtesy of Avant Restaurant

Food & Drink Events in San Diego This Weekend

Yo Ho Ho-liday Tavern at Margaritaville Hotel San Diego

Through January 2

Buccaneers and landlubbers alike can party pirate-style at the festive Yo Ho Ho-liday Tavern. Located inside LandShark Bar & Grill at Margaritaville San Diego, this seasonal pop-up features pirate-themed drinks, decorations, and food specials, such as Davy Jones’s Linguini, The Kraken Burger, and the Chai Old Fashioned. Guests can also enjoy holiday music Wednesday through Saturday (6–9 p.m.) and on weekend mornings (11 a.m.–2 p.m.), along with live pirate performances every Saturday in December (7–9 p.m.). The tavern will be open daily from 11 a.m. to close; entry is free and you can reserve a spot via OpenTable

435 Sixth Avenue, Gaslamp

Thanksgiving Dinner in San Diego 2025 featuring a special holiday meal at the Catamaran Resort in Mission Bay

Sunday Supper: A Feast Beyond Thanksgiving at AVANT

November 30 

If one Thanksgiving meal isn’t enough for you, then you are in luck, because AVANT Restaurant at the Rancho Bernardo Inn is offering a three-course meal filled with holiday staples and seasonal ingredients for its upcoming Sunday Supper. Sip butternut squash soup before chowing down on herb-roasted turkey with sides of mashed potatoes, cornbread stuffing, and cranberry sauce. For dessert, there’s pumpkin pie and vanilla ice cream. Reservations are $45 plus tax per person, with seatings from 4 to 8 p.m. 

17550 Bernardo Oaks Drive, Rancho Bernardo

Fun events and things to do in San Diego November 26-30, 2025 featuring Danny Brown in concert at The Observatory North Park
Courtesy of Danny Brown

Concerts & Festivals in San Diego This Weekend

LaRussell at Music Box

November 29

Vallejo-born rapper LaRussell has gained a massive independent following by being not only prolific—with over 40 projects to his name—but personable, hosting backyard shows and offering a sliding-scale ticket model. His upcoming concert at Music Box will begin with a vinyl DJ set. LaRusell will be accompanied by a live band and a choir. Tickets start at $82 for Saturday’s concert at 4 p.m.

1337 India Street, Little Italy

San Diego-made holiday gift ideas featuring Silver Bells 26” Fresh Wreath from Wreath.Co

Danny Brown at The Observatory North Park

November 29

Known as a confessional rapper, Danny Brown pivots to 100 gecs–inspired hyperpop on his latest album Stardust. Brown’s performance this Saturday at The Observatory North Park (7 p.m.) will feature opening sets from Stardust collaborators Femtanyl and Underscores, artists who specialize in EDM’s most experimental subgenres. Tickets are $45 for this concert

2891 University Avenue, North Park 

John Coltrane’s Blue Train at Jacobs Music Center 

November 29

Local trumpeter extraordinaire Gilbert Castellanos has assembled a band of acclaimed jazz musicians to perform John Coltrane’s Blue Train live this Saturday at Jacobs Music Center. The concert will begin with a performance from Young Lions Jazz Conservatory (6:30 p.m.) before the night’s all-star ensemble dives into Coltrane’s sophomore album, his only project as a session bandleader for Blue Note Records, at 7:30 p.m. Saturday’s show will be the first of four concerts in the 2025–26 Jazz @ The Jacobs series. Tickets range from $42 to $96 for this concert. 

1245 Seventh Avenue, Downtown

Fun events and things to do in San Diego November 26-30, 2025 featuring A Christmas Carol at the Cygnet Theatre 
Courtesy of Cygnet Theatre

Theater & Art Exhibits in San Diego This Weekend

Ebenezer Scrooge’s BIG San Diego Christmas Show at The Old Globe

Through December 28

Gordon Greenberg and Steve Rosen’s musical take on Charles Dickens’ A Christmas Carol has become a Christmas tradition at The Old Globe’s Sheryl and Harvey White Theatre, with a story that provides extra laughs for locals thanks to its San Diego setting. Tickets for Ebenezer Scrooge’s BIG San Diego Christmas Show start at $48, with performances every night this week except Thursday and 2 p.m. matinees on Saturday and Sunday. 

1363 Old Globe Way, Balboa Park

UC San Diego's Stuart Collection art featuring Fallen Star building by Do Ho Suh

A Christmas Carol at the Cygnet Theatre 

November 26–December 28 

For a more traditional adaptation of A Christmas Carol, check out Cygnet Theatre’s production, beginning this Wednesday. This year marks the 10th anniversary of Cygnet’s annual retelling of the classic story, and audiences can expect a twist inspired by the theater company’s new digs in Liberty Station. There will be low-priced previews for A Christmas Carol this Wednesday and Friday at 7 p.m. and Saturday at 2 p.m. before its opening night Saturday at 7 p.m.; tickets range from $44 to $73 for previews and from $54 to $83 for opening night and all successive shows. 

2880 Roosevelt Road, Liberty Station

Clara & the Nutcracker Soldier at Joan B. Kroc Theatre

November 28–29

Local youth dance company BalletCenter Studios’ upcoming show Clara & the Nutcracker Soldier pays homage to The Nutcracker with a new perspective on Tchaikovsky’s masterwork. In this all-ages adaption, the occupants of Clara’s boarding school, such as the nursemaids and the villainous headmistress, play roles in her sweet-filled fantasy. Tickets for performances of Clara & the Nutcracker Soldier Friday at 7 p.m. and Saturday at 1 p.m. and 5:30 p.m. range from $32 to $63. 

6611 University Avenue, Rolando

San Dieguito Art Guild’s 2025 Holiday Bazaar

November 29

Support North County’s fine arts community at the San Dieguito Art Guild (SDAG)’s free 13th annual Holiday Bazaar. This Saturday from 10 a.m. to 4 p.m. at the Encinitas Community Center, attendees can enjoy treats; bid on silent auction items donated by SDAG members; and peruse and purchase unique pieces from 30 local artists, along with clients from TERI’s arts programs for special needs adults. The artwork on display and for sale will include jewelry, paintings, mosaics, gourds, journals, photography, and much more. 

1140 Oakcrest Park Drive, Encinitas 

Passion and Purpose at The San Diego Watercolor Society 

November 30–December 27 

For its December exhibition, juried by local illustrator Lori Mitchell, The San Diego Watercolor Society has invited its members to submit watercolor, acrylic, and mixed media artwork that aligns with the theme of Passion and Purpose. The exhibition will feature more than 95 watercolor paintings. Its free opening reception, with complimentary refreshments, takes place Friday, Dec. 5 from 5 to 8 p.m. Gallery visitors can check out Passion and Purpose for free online or in-person Wednesday through Sunday from 11 a.m. to 3 p.m. through Dec. 27. 

2825 Dewey Road, Liberty Station

Fun events and things to do in San Diego November 26-30, 2025 featuring the Rady Children’s Invitational basketball tournament at USD's campus
Courtesy of Rady Children’s Invitational

More Fun Things to Do in San Diego This Weekend

Rady Children’s Invitational 

November 26–28

For its third annual men’s basketball tourney, the Rady Children’s Invitational has shifted south to its new home at University of San Diego’s Jenny Craig Pavilion. This year’s four-team bracket features the Wisconsin Badgers, TCU Horned Frogs, Providence Friars, and the reigning national champion Florida Gators. The hardwood hoops will tip off Thanksgiving Day when Florida takes on TCU at noon and Wisconsin faces Providence at 2:30 p.m, followed by the third-place (noon) and championship (2:30 p.m.) games Friday afternoon. Ticket options include single-day ($73+) and two-day ($109+) passes and admission to Wednesday’s tipoff party from 6 to 8 p.m. ($80). 

5998 Alcala Park Way, Linda Vista

San Diego holiday pop up bar for seasonal cocktails featuring Holly Jolly Holiday Bar at F6ix

Turkey Trots 

November 27 

Before the TV starts streaming football and the bird goes in the oven, work up an appetite with a Thanksgiving turkey trot. Up the coast, the O’Side Turkey Trot offers a pair of 5Ks, a costume contest, and live entertainment along the course; registration is $60 for one 5K and $77 for the double dippers. On Coronado Island at 8 a.m., 5K racers will take off from Tidelands Park to raise money for Rady Children’s Hospital; registration is $81 for the 5K and free for the kids’ fun run.​ Last but not least, Father Joe’s Villages will host its 24th annual fun run with morning mass, a 5K, and a post-race festival, with proceeds benefiting the homeless; registration ranges from $56 to $67.

330 North Coast Highway, Oceanside | 2000 Mullinex Drive, Coronado | 1549 El Prado, Balboa Park

WWE Survivor Series: WarGames at Petco Park

November 29 

Local wrestling fans are in for an action-packed evening in the ring this Saturday at Petco Park with WWE’s 39th annual Survivor Series. The mayhem will begin at 3:30 p.m. with WarGames, team matches where the biggest men’s and women’s wrestlers from Raw and Smackdown—including Roman Reigns, Becky Lynch, CM Punk, and Nia Jax—will throw down in two side-by-side rings surrounded by a steel cage. Plus, there will be title matches between Stephanie Vaquer and Nikki Bella (Women’s World Championship) and John Cena and Dominik Mysterio (Intercontinental Championship). Tickets start at $119

100 Park Boulevard, Downtown 

San Diego FC vs. Vancouver Whitecaps FC at Snapdragon Stadium

November 29

Seventy-one minutes into Monday’s match against Minnesota United FC, it looked as if the hourglass was about to run out on San Diego FC’s magical season. But then, as he’d already done 22 times this year, Anders Dreyer found the back of the net—this time courtesy of a spectacular heel flick from Corey Baird. Now the only other team left standing in the West is SDFC’s biggest regular season adversary, the Vancouver Whitecaps. The winners of Saturday’s Western Conference Final (6 p.m.) will clinch their first-ever championship appearance. Tickets start at $156 for this match. 

2101 Stadium Way, Mission Valley

San Diego Holiday Made Market 

November 29–30

Due to inclement weather, the San Diego Holiday Made Market was pushed back two weeks from its original planned date, so this Saturday from 10 a.m. to 5 p.m. and Sunday from 10 a.m. to 4 p.m. at NTC Park, attendees can shop handmade items from over 120 unique local vendors; explore interactive art installations; and enjoy live music, craft workshops, lawn games, and gourmet food trucks and bars. General admission is $5 and $10 with a canvas shopping bag. Kids ages 10 and under will receive free entry. 

2455 Cushing Road, Point Loma 

Christmas Tree Lightings and Holiday Markets 

November 29–30 

Watch Christmas trees sparkle, explore local vendors, and revel in the holiday spirit at a pair of free, community events this weekend. This Saturday from 4 to 8 p.m., Holiday Lights in Downtown El Cajon will fill Prescott Promenade with musical performances, trackless train rides, and snow bubble machines before Mayor Bill Wells leads the tree-lighting ceremony at 6:15 p.m. Then on Sunday from 4 to 8 p.m., the East Village Tree Lighting & Holiday Market brings live entertainment, photos with Santa Claus, family-friendly activities, and another tree-lighting ceremony (6:45 p.m.) at Fault Line Park.

200 East Main Street, El Cajon | Island Avenue between 14th and 15th Streets, East Village

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

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Arts & Culture JULY 15, 2026

The North County Band You Should Be Listening to Right Now

We the Commas are mixing surf, soul, alternative rock, and sibling chemistry into one unmistakable sound

Siblings make better music. That’s the hot take, and there’s some logic and science behind it. The Bee Gees, Jackson 5, Billie Eilish and Finneas, AC/DC, Van Halen, The Allman Brothers—heck, even the Hanson brothers, why not? Beyond just a shared sense of taste and nonverbal communication developed over decades of living and evolving together, there’s a thing called “blood harmony.” The genetically similar throat cavities, vocal cords, speech patterns, and resonant bone structures all blend each unique voice into a more homophonic sound than what comes out of two non-related singers.

Those throat cavities are working wonders for emerging San Diego band We the Commas—three brothers (from oldest to youngest) Lenny, Jordon, and Cam Comma.

Raised in Vista and Carlsbad, the family opted out of cable TV (video games got a pass). Without binge-watching to fill bored hours, the trio turned to music. Guitar Hero led to GarageBand and finally to live instruments—guitars for Lenny and Cam, drum set for Jordon. In their sound, the influence of Stevie Wonder, Erykah Badu, The Who, and Dave Matthews Band is obvious, and so is surf culture, specifically that laid-back chill of North County surf culture.

“We’re like the Black Beach Boys,” Cam says. (Note: Three of the five founding members of the Beach Boys were siblings—the theory gets stronger.)

Their debut EP pretty clearly lays out how they see their sound—titled SARB, an acronym for Surf Alternative R&B. That resonates in the song “Sherry,” with its easy-listening, windows-down-on-the-101 vibe. It also works in the louder, surf-punkier “Pissed Off.” Despite some advances in reducing core stereotyping tendencies, people still tend to autofill Black musicians into rap and R&B. The Comma brothers immediately circumvent that by declaring themselves out the gates.

“SARB makes it so [listeners are] open to all of the things that we want to do,” Lenny says. “From there, you can put a label on whatever you think it sounds like.”

Courtesy of We the Commas

People—and musicians further up the stream—are taking note. In 2023, they co-wrote the song “I Keep Fallin’” with Eric Cannata, guitarist for multi-platinum SoCal band Young the Giant. In early 2024, they were tapped to open the national tour of Brooklyn’s jazz-pop heroes, Sammy Rae & The Friends. Comedian Gabriel “Fluffy” Iglesias invited them to warm up his show at Pechanga a couple months later.

“We really believe genuinely, with our whole hearts, minds and souls, that this is going to work the way that we think it’s going to,” Cam says, grinning ear to ear.

Currently, the Commas live together in Vista, and the dream, wholeheartedly, is more alive than ever. They’ve put out two dozen singles and a trio of EPs: SARB (2020), Old School Love (2021), and Aeroplane (2024); this year alone brought the release of three new singles, including “Let Me,” a silky-smooth entry in their growing collection of love songs.

“We fully realized the magic is in all of us together,” Lenny says. “We know that this doesn’t happen without each person, and we have respect for each other because we need each other.”

As they grow as brothers and as a band, the Commas try to always remember what unified them in the first place.

“Music has always been a glue,” Jordon says.

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Arts & Culture JULY 13, 2026

How Scrojo Became One of Rock’s Most Prolific Poster Artists

The San Diego designer has created more than 3,000 concert posters over nearly 40 years for artists including the Rolling Stones and the Red Hot Chili Peppers

How Scrojo Became One of Rock’s Most Prolific Poster Artists
Courtesy of Scrojo

Let’s start with his name.

No, not his birth name, Craig McKenzie Haskett.

Scrojo.

When he was in high school, he and his friends were trying to come up with the perfect name for their punk band that would encapsulate all their personas. Nicaragua. The Freds.

One of his friends said he was going to go by Jimmy Stacks and called it “the perfect rock and roll name.” Their names changed so much that Haskett erupted: “Fine, I’m f—ing Scrotum Joe, the true defender of the Open West.”

Their response: Wow, that’s a great name.

As a teenager, he drew chalkboards for Del Mar’s Pannikin coffee shop and would design T-shirts for surf/skate brand Life’s a Beach. He signed the shirts with his moniker, but even in punk rebellion, who wants a shirt with the words Scrotum Joe on it? “They just cut out the ‘t-u-m,’ and the next thing you know, a client referred to me as that, and it stuck,” he says.

Courtesy of Scrojo

Scrojo could have been part of a band as iconic as The Misfits—had he been able to learn the famously cumbersome bassline to The Kingsmen’s “Louie Louie.” Becoming one of the most renowned concert poster designers—someone who quite literally designed the cover of Art of Modern Rock: The Poster Explosion—is a pretty good Plan B.

“To my knowledge, he’s done more rock posters than anybody else alive,” says Dennis King, whose D. King Gallery in Berkeley, California, serves as one of the largest private rock poster collections in the world. “He’s the hardest-working guy in the poster business.”

King not only co-authored the sequel to music historian Paul Grushkin’s The Art of Rock, but he also handles distribution and sales for all of Scrojo’s work. That’s more than 3,000 different posters over nearly 40 years. (That’s over one poster each week. For four decades straight.)

For anything from boxing matches to rodeos, posters have long been used as promotional items. Toulouse-Lautrec’s famous lithographs advertised Moulin Rouge in the late 1800s. Around the same time, Hatch Show Print in Nashville was making handbills for the Grand Ole Opry.

“I propose this: Cave paintings are the first poster art,” Scrojo says.

Courtesy of Scrojo

Rock and roll posters took off in the 1960s, when the hippie counterculture era replaced conformity and suburbia. Artists like Jimi Hendrix and the Grateful Dead used their vibrant, psychedelic prints as a form of rebellion from the mainstream. Posters were promotional, commemorative, collectible, and especially expressive.

If the name Scrojo is any indication, he doesn’t shy away from imagery that toes the line of being too provocative. He focused more on what inspired him instead of trying to be offensive for the sake of getting attention.

“Didn’t want to show it to my grandmother, but my parents were fine with it,” Scrojo says with a laugh.

“We’ve had to ask him to put a Band-Aid over a nipple every now and then,” says Chris Goldsmith, president of Belly Up Tavern in Solana Beach, where Scrojo started out and hundreds of his posters currently line the walls.

Scrojo spent six weeks at Otis College of Art and Design for a summer semester before drugs, alcohol, and a self-described lack of discipline prevented him from enrolling full time. Still, he taught himself concepts like text hierarchy and later found his niche at the Belly Up and in the surfing and skating world, working with brands like Quiksilver, Rip Curl, Scorpion Bay, and DGK.

His first concert poster was for North County band Borracho y Loco, of which Goldsmith was bass guitarist. Scrojo drew an abstract version of the Belly Up’s iconic shark with colorful calypso and tiki themes.

Early on, he would craft using a pencil, pen, non-reproduction blue pencil, X-Acto knife, rubber knife, and proportion scale to create each poster, and the finished product could take a week or even longer.

Courtesy of Scrojo

“I recommend every artist coming up to do that for like six weeks,” Scrojo says. “It forces you to think about every design decision as you’re going along.”

He has since mastered vector imagery through Adobe Illustrator to the point where, depending on the level of detail needed, he could finish two projects in a day. Still, he fills sketchbook after sketchbook to blueprint.

“I liked his line in particular, and he knows how to draw, which a lot of people don’t really know how to do these days,” King says.

Scrojo would research what each musician’s merchandise looks like to get a feel for each artist’s tone and voice. Once he has his central image in mind, he focuses on what and where to place the text.

He doesn’t have one specific style, ranging his talents from art deco to psychedelic and everything in between (and outside the lines). Want a pop surrealist comic book cartoon devil with splattered paint textures, halftone dot patterns, and pure chaos? Red Hot Chili Peppers, February 1986. Want a minimalist graphic portrait with bold strokes and graffiti text? P!nk, October 2023. Want a carnival sideshow style piece with a tasteful caricature of Jeff Bridges? The Big Lebowski, August 2011.

Scrojo calls himself a jack of all trades because he can create posters for all music genres. King calls him a chameleon for his ability to adapt his voice to new eras.

Courtesy of Scrojo

“The variety of his skillset makes it possible for us to put 50 of his posters on a wall next to each other and have it look compelling, not just a bunch of the same thing over and over,” Goldsmith says.

Some of Scrojo’s favorite posters are when he feels a personal connection to the artist or the album. He has a vivid memory as a child of being trapped in a closet filled with marijuana leaves while playing hide and seek and staring at Jimmy Cliff’s “The Harder They Come” LP. “For whatever reason, as a kid, that sparked a desire to do graphic design,” Scrojo says.

Fast forward to February 2012, Cliff is performing at Belly Up. Scrojo decided to modify Cliff’s original album cover from rainbow gradient fills to classic reggae psychedelia while preserving Cliff’s striped pants and bold hat. Cliff’s manager called him and said they wanted to use it for the rest of their tour.

“We always get artists requesting that he does their posters,” Goldsmith says. “A lot of artists don’t want venues to go all rogue because they want to control how they’re being presented. With him, they’re like, ‘Let him go nuts.’”

Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.

Everything SD JULY 13, 2026

San Diego Neighborhood Guide: Rancho Santa Fe

Explore restaurants, activities, and shops within this affluent North County community

San Diego Neighborhood Guide: Rancho Santa Fe
Courtesy of the Inn at Rancho Santa Fe

The inland North County community of Rancho Santa Fe is often associated with wealth. It’s one of San Diego’s most expensive residential markets and is consistently ranked one of the highest-income zip codes in California and the U.S. Rancho Santa Fe is known for its large equestrian community including riding facilities and horse trails, as well as its country club lifestyle and associated golf courses.

At the center of this luxury master-planned community is a small, walkable downtown area referred to as the “village,” with The Inn at Rancho Santa Fe acting as both a landmark and social hub. Much of the community, including the historic Inn, was designed by acclaimed architect Lilian Rice, one of California’s earliest female architects. The Spanish Colonial-style architecture she brought to the village is still one of its defining characteristics today.  

Whether you’re coming to Rancho Santa Fe for golf, horseback riding, or pampering at a resort spa, be sure to start with a short walk around the village to take in the neighborhood’s charm. Plan your next visit here with our neighborhood guide to the area’s best restaurants, things to do, and shopping.

Jump To: Restaurants | Things to Do | Shopping

Courtesy of Goli

Rancho Santa Fe Restaurants, Bars, and Coffee Shops

The Pony Room

Families congregate at The Pony Room for elevated California ranch-style cuisine. Lamb lollipops, carne asada tacos, burgers, and weekly dinner specials are offered here, alongside an extensive collection of wine and spirits (especially tequila) and sizeable kids menus. As the signature restaurant of Rancho Valencia Resort & Spa, this all-day eatery is a lively centerpiece of the local social scene.

5921 Valencia Circle

Mille Fleurs

The piano bar at Mille Fleurs is the buzziest spot to be on Friday and Saturday nights in Rancho Santa Fe. French classics like escargot, lobster bisque, duck confit, and steak frites are the main dinner attractions at this local institution that has been around for more than 40 years. Spring for the four-course prix fixe menu before nabbing a coveted bar seat near the piano entertainer.

6009 Paseo Delicias

Nick & G’s Restaurant

Nick & G’s is one of the most prominent restaurants in the village, with an outdoor patio that overlooks the main thoroughfare. Enjoy modern Italian food, steaks, and seafood dishes here, including homemade pasta, pizza, wagyu beef, and oysters. Be sure to check their live music schedule and events calendar for the latest happenings.

6106 Paseo Delicias

Lilian’s

Named after renowned architect and planner Lilian Rice, Lilian’s is The Inn at Rancho Santa Fe’s flagship restaurant. Their upscale menus feature sustainable seafood, grass-fed meats, local produce, and even sushi rolls during dinner. Outdoor seating provides a bird’s-eye view of the village and an elegant backdrop for weekend brunch. Stop by Bing’s Bar (a nod to Bing Crosby) for craft cocktails, beer, wine, and light bites in a refined setting.

5951 Linea Del Cielo

Thyme in the Ranch

Quaint cafe and bakery Thyme in the Ranch serves a small selection of breakfast and lunch items (don’t miss the tarragon chicken salad), but is perhaps best known for its pastries and baked goods. Cakes, pies, muffins, scones, and cookies fly off the shelves here, where locals come for special occasions, parties, and group catering orders.  

16905 Avenida De Acacias

Paseo RSF

Located inside a historic building once home to Rancho Santa Fe’s original schoolhouse, Paseo RSF is one of the village’s newest dining options. The charming American bistro has pasta, salads, burgers, meat and seafood entrees, plus a thoughtfully selected California wine list and new sushi and omakase program. Kids and dogs are both welcome here.

6024 Paseo Delicias, Suite C

Rancho Roasters

Grab a quick coffee to go from this walk-up window in the same shopping center as the post office. Cinnamon roll lattes, cold brew, spiced chai, smoothies, protein bowls, and more can be found at Rancho Roasters, where they brew beans from Dark Horse Coffee.

16950 Via De Santa Fe

Goli Pizza

Casual pizzeria and martini bar Goli is a popular spot for catching the latest sports games. Order one of their unique specialty pizzas like the Casbah with hummus and veggies, build your own pizza or burger, or go with one of their hearty wraps that’s made with an extra thin version of pizza dough.

18021 Calle Ambiente, Suite 403

Cocina del Rancho

Find generous portions of Mexican food at Cocina del Rancho, run by the same owners as Carlsbad’s Cicciotti’s Trattoria Italiana and Village Kabob. Get classic dishes like burritos, tacos, and enchiladas, plus their specialty items including pulpo, carne asada, and fajitas with lobster tail. Don’t skip the margaritas.

16089 San Dieguito Road

Chino Farm Stand

Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.

Studio S JULY 25, 2026

These San Diego Companies Are Driving the Region’s Next Wave of Growth

This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond

These San Diego Companies Are Driving the Region’s Next Wave of Growth
Matt Furman Photography

Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.

Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.

Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.

“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Matt Furman Photography

Building the Infrastructure Behind Clean Energy

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”

The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.

Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Developing Medicine One Patient at a Time

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.

CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.

Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”

She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

Powering San Diego’s Special Celebrations

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.

“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”

Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Matt Furman Photography
Matt Furman Photography

Growing a Beach-Town Brand into a National Business

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.

Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.

“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.

“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”

Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

Matt Furman Photography

Partner Content
Music JULY 8, 2026

The Old Globe Wants You to Perform on Its Stage

Local musicians can audition for a chance to play before performances of Begin Again and at a free community showcase this summer

The Old Globe Wants You to Perform on Its Stage
Courtesy of The Old Globe

If you’ve ever wondered what it would feel like to perform on one of San Diego’s most iconic stages, here’s your shot. The Old Globe is looking for local singers, songwriters, and musicians to take the spotlight before performances of its upcoming musical Begin Again—and the gig comes with a chance to perform on the theater’s main stage and at a new community music event, Begin Again: San Diego Sessions.

Inspired by the opening scene of Begin Again, which makes its pre-Broadway premiere at The Old Globe this fall, the open mic–style performances celebrate local talent while giving audiences a taste of San Diego’s music scene before the curtain rises.

Solo artists and duets ages 18 and older can submit video entries here through Friday, July 10. Selected performers will be notified by July 14.

The public is also invited to Begin Again: San Diego Sessions, a free event on Monday, July 20, at 7 p.m. in the Globe’s Copley Plaza. Attendees can catch performances from top contest participants while enjoying discounted drinks from the theater’s pub.

Begin Again is a story about hope and someone finding their light,” says Adena Varner, Director of Arts Engagement at The Old Globe. “The opening moment, which is what we’re excited about with this contest, is about an artist who’s unknown taking a chance at an open mic night—and then their life changes.”

“What I love about San Diego is it’s a space where hopes and dreams seem to actually be able to come true, and people get to find themselves, find their light and their voice, so I think the spirit of the show really resonates with who we are as San Diegans,” she says.

For director Lorin Latarro, the pre-show performances are a chance to weave San Diego into the production. While the musical has been developed in New York with New York–based musicians and actors, these performances create a direct connection between the show and the city’s local music community.

“One of the things Lorin is passionate about is wanting these performances to feel like San Diego, so we want them to be diverse,” Varner says. “We want these moments to look like us and all that that means… We have submissions from artists based in Tijuana, North County, and East County, so it’s geographically diverse, ethnically diverse, and we’re looking at age diversity as well.”

The Old Globe has hosted community engagement opportunities tied to past productions—including an art contest and walk-on performances—but nothing quite like this.

“We’ve also never had an open mic night on the plaza, so we’re excited, and we really want the music community to know that they’ve got a place at The Old Globe, too,” Varner says. “We’re getting in the practice of making sure our community feels connected to our shows and have an opportunity to contribute in a way that’s meaningful and impactful for them.”

Begin Again is based on the 2013 film starring Keira Knightley and Mark Ruffalo, with a book by Jenna Clark Embrey and Molly Beach Murphy and music and lyrics by Pat Monahan of Train. Performances run September 6 through October 11, with opening night on September 17.

At the time of publication, The Old Globe had received nearly 100 video submissions.

Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.

Guides JULY 6, 2026

6 Perfect Days in North County

We found a handful of inspiring people who live in, and truly know, these 'hoods and asked them how they’d spend their time out and about

6 Perfect Days in North County
Courtesy of Oceanside Museum of Art

Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.

Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.

Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.

It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.

For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.

For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.

Courtesy of North City Farmers Market

San Marcos

San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).

Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.

Meet the Local: Patricia Prado-Olmos

Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.

“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.

After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”

Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Partner Content OCTOBER 15, 2025

National Philanthropy Day, presented by PNC Bank, Celebrates the Best of Philanthropy in San Diego

The 53rd Annual National Philanthropy Day Takes Place on November 21. Join us from 11:00 a.m. – 1:30 p.m. at the new Gaylord Pacific Resort & Convention Center!

National Philanthropy Day, presented by PNC Bank, Celebrates the Best of Philanthropy in San Diego

Once yearly, AFP San Diego joins with others worldwide to celebrate National Philanthropy Day (NPD), a special day set aside to recognize the great contributions of donors and nonprofits that enrich of our community and the world. San Diego’s NPD is one of the largest and most successful in the U.S., attracting nearly 900 participants, including philanthropists, nonprofit leaders, CEOs, board members, development professionals, and business, community, and civic leaders.

Sponsorship proceeds from National Philanthropy Day are reinvested in education, training, scholarships, career development, and the advancement of fundraising professionals throughout San Diego. These resources and training provide fundraising professionals with the tools necessary to support our region’s diverse array of nonprofit organizations, which rely on charitable giving for close to half of their annual revenues.

The National Philanthropy Day Honorees are selected by the NPD Honorary Committee, a group of highly respected, diverse nonprofit and business leaders. Our 2025 Honorees include:

  • Outstanding Development Emerging Leader – Taylor Thompson
    Self-Nominated
  • Outstanding Development Professional – Sharyn Goodson
    Nominated by: AJ Steinberg & Jeanne Schmelzer
  • Outstanding Organization for IDEA – Accessity
    Self-Nominated
  • Outstanding Philanthropic Institution – Life Science Cares San Diego
    Nominated by: Blair Search Partners
  • Outstanding Philanthropist – Dan & Phyllis Epstein
    Nominated by: CSU San Marcos & KPBS
  • Outstanding Student Volunteer – Camden Hall
    Nominated by: Curebound
  • Outstanding Volunteer – Mateo Magaña
    Nominated by: Chicano Federation

National Philanthropy Day San Diego provides an opportunity to reflect on the meaning of giving and to celebrate the selfless contributions of individuals and organizations across the region. We look forward to celebrating with you!

Sponsorship opportunities and individual tickets are available. Please visit www.afpsd.org for more information.

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