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Over 25 local restaurants are rolling out seasonal specials, perfect for dining in style or taking the feast home with loved ones
In San Diego, where fall hovers in the mid-70s and roasting a turkey in a warm SoCal kitchen isn’t for the faint of heart, Thanksgiving takes on a whole new meaning. Fittingly, the city offers a cornucopia of restaurants for the holiday where chefs mix local California freshness with influences from around the world. Whether you’re gathering for a festive restaurant dinner or celebrating at home, there’s no shortage of options: prix fixe multi-course menus and lavish buffets to mouthwatering sit-down feasts and Michelin-approved take-home meals. This year, let San Diego’s natural beauty and culinary creativity do the work for you. Here are 30 of the city’s best spots serving Thanksgiving dinner in San Diego this year.
Dinner Specials | Buffets | Take-Home Meals | Open Thanksgiving Day

If you’re looking for traditional flavors with a coastal twist, then swing by George’s at the Cove for their ocean view Thanksgiving prix fixe menu. For over 40 years, the award-winning culinary team has wowed guests with locally sourced dishes and unbeatable sunset views…and this Thanksgiving is no exception. Chefs Trey Foshee, Masa Kojima, and Anna Adams are serving up an elevated classics, from roasted Diestel turkey with cranberry cornbread stuffing and smoked potato purée to sweet potato casserole and cheesecake topped with salted crème fraîche whip and pepita brittle.
Holiday pies are back this year, too, with chef Anna offering three delicious options available for pickup. Make sure to secure your spot early.
Escape to Rancho Bernardo Inn’s picturesque gardens and rolling hills for a Thanksgiving dinner that has something for every mood. Guests can choose from an elegant buffet in the Aragon Ballroom, a carefully curated four-course dinner at Avant, or enjoy a cozy three-course meal at Veranda. Every option is thoughtfully prepared with Thanksgiving classics, seasonal highlights, and the warm flavors of fall, making it the quintessential setting to reminisce with family and friends in the Inn’s serene and scenic surroundings.
For a lavish feast, Le Coq is offering its French-Asian twist on Thanksgiving classics featuring a four-course menu with tuna crudo with chili tamarind, lamb chops with sorrel and grape, and a turkey roulade with cranberry sauce and fried sage. Seasonal sides like pomme purée and roasted acorn squash round out the spread, while decadent desserts such as chocolate mousse cake or Mont Blanc make for a sweet ending to your festive gathering.
At Old Hickory Steakhouse you can harness the beauty of modern California architecture for the finest Thanksgiving dining. Overlooking the Chula Vista Bayfront, they’ll be offering a refined three-course menu with options like chestnut agnolotti, bouquet of lettuces with honey whipped ricotta, prosciutto-wrapped turkey breast, dry-aged prime rib, or Chilean sea bass. And, end the meal with indulgent desserts including pumpkin pie, chocolate cinnamon millefeuille, or even a sweet potato ice cream sundae. Don’t miss out, grab your seat here.
“Dine Diego,” are you ready for Thanksgiving twice this year? Dive into the season with a culinary celebration for a cause at the Pendry’s Chefsgiving dinner on Nov. 13. This community-centered evening supports the San Diego Food Bank and is hosted by San Diego Magazine’s co-owner and content chief Troy Johnson, featuring some of the city’s top culinary talents, including chefs from Provisional Kitchen, Ember & Rye, 31ThirtyOne, Serea, and more. Tickets include a $30 donation to the San Diego Food Bank and artfully arranged wine pairings. Reservations are required, so grab yours ASAP.
If you’re looking for round two, the Pendry is keeping the Thanksgiving spirit alive on Nov. 27. Executive chef Brandon Sloan at Provisional Kitchen will craft a specialty three-course prix fixe menu perfect for friends and family. Reservations are required for this experience as well.
Lilian’s offers a storybook Thanksgiving dinner featuring tender roasted turkey, buttery mashed potatoes, savory and sweet stuffing, and pumpkin pie. With a four-course menu and flexible seating options, it’s perfect for family, friends who want a classic celebration without lifting a finger.
Give thanks with a side of San Diego skyline at Mister A’s, the iconic 12th-floor dining destination where its views make indulging in extra pie feel effortlessly glam. On November 27 only, start with appetizers like Vidalia sweet onion soup and baked carbonara mac & cheese. Then move into mains such as herb-crusted lamb loin with squash purée or an 8 oz prime beef filet, alongside sides like truffle fries and more. Oh, and did I mention the pumpkin sticky toffee pudding and apple cranberry cobbler? Mister A’s three-course prix fixe has it all. Reservations are open now.
Take your Thanksgiving to the next level at Sea & Sky, where breathtaking ocean views meet a meticulously crafted two-course experience with dessert. Partake in a culinary journey through the freshest seafood and locally sourced ingredients with dishes like fairy tale pumpkin soup, grilled apple and Pt. Reyes blue tart, or baby kale salad piled high with local pear, serrano ham, and spiced candied pecans. Then choose your main event: heritage roasted turkey with all the classics, coffee-dusted filet of beef, grilled red snapper, or butternut squash Casareccia pasta, all paired with family-style sides. Top it all off with pumpkin pie or mixed berry crostata with pistachio gelato and you’ve got a Thanksgiving worth savoring.
Experience Thanksgiving “from another feather” at Café Sevilla, where Spanish flair meets holiday tradition. Enjoy a three-course menu featuring Thanksgiving classics with a Spanish twist, from champiñónes y crema soup, Spanish beer-glazed duck, and pumpkin empanadas. These bold, flavorful dishes are available all day, either à la carte or as a full menu (dinner menu also available). Reservations aren’t required, but you won’t want to miss the authentic Spanish ambiance, tapas, Spanish wines, and refreshing sangrias, all bringing the flavors of Spain to your Thanksgiving table.
For a rustic Thanksgiving that doesn’t involve doing the dishes, join celebrity chef Brian Malarkey’s flagship for a traditional menu featuring shrimp cocktail with smoked sauce, beef tartare, pork belly with roasted apple and squash purée, lamb lollipops, and roasted turkey with all the classic sides. Secure your spot, sit back, and enjoy a timeless yet approachable fall celebration.
At Animae, Thanksgiving takes on a new form where sleek modern design meets culinary theater. Chef Tara Monsod brings her Filipino-American perspective to the holiday with a four-course feast featuring scallop crudo, duck confit arroz caldo, soy-glazed turkey roulade, and pumpkin and coconut profiteroles. Make this year a futuristic take on Art Deco, where time and space feel suspended. The full menu and reservations are available now.
Skip the hours of prep and cooking (that feel like days) this Thanksgiving and treat yourself to bold Indian flavors at Charminar in San Diego. While the exact menu changes each year, past holiday offerings have included traditional dishes and special weekend treats like Goat Dum Biryani and Tandoori Fish Pomfret. Follow along online for this year’s holiday menu and special offerings, perfect for adding spice to your Thanksgiving table.
The 2025 Critics’ Pick and Runner-Up for The Best Restaurant in Lemon Grove, Giardino is a casual Italian-inspired cucina where San Diegans gather for fresh, flavorful classics from across Italy. This Thanksgiving, enjoy a three-course preset menu for $55 per adult, with a kids’ menu available for $19. Secure your spot early and check its website to view the full menu with details coming soon.

Skip the stress of cooking this year and let Brickman’s do the work. Its Thanksgiving Day Buffet at Lakehouse Resort features a towering spread of fall classics like apple cider and clove-glazed ham, citrus maple–glazed salmon, lemon oregano seasonal squash, mini corn dogs for the kids, and more, all accompanied by live music on the patio and in the dining room. Gather with family and relax with serene lakeside views; it’s a chaos-free yet classy way to celebrate. Reservations are now available.
Thanksgiving at The Del is the kind of holiday scene that belongs in a rom-com: Seaside windows, families dressed in their fall best, and a table that feels straight out of a dream. Dine in the beautifully restored Crown Room and Coronet Rooms, or the Ocean Ballroom (home to a newly uncovered 1888 fresco mural) and enjoy a lavish buffet of favorites, regional specialties, and mouthwatering desserts.
Beneath the Crown Room’s 33-foot sugar pine ceilings and chandeliers designed by The Wizard of Oz author L. Frank Baum, guests can savor every bite surrounded by the hotel’s signature grandeur. After dinner, explore the resort’s “A Holiday in Oz” celebration, complete with oceanfront Skating by the Sea, thousands of twinkling lights, and stunning seasonal décor. The menu is coming soon, but reservations are open now.
A Cali-Baja Thanksgiving? Sign me up. At Rumorosa’s bountiful buffet overlooking the water, expect Turkey Al Pastor, Rumorosa paella, specialty cocktail stations, and all the festive favorites imaginable. Even add in an Apple Cider Hot Toddy or Ferrero Rocher martini for a chef’s twist on tradition. Reserve your table for a flavorful holiday celebration on Harbor Island.
Thanksgiving at Rancho Valencia is a full-on family affair. The buffet features a legendary raw bar, carving stations, and endless seasonal favorites, plus a dessert spread that’s as rich as it is impressive. Kids can roam the lawn with a petting zoo, bounce house, carriage rides, face painting, and arts and crafts.
Maybe you prefer to celebrate at home. Thanksgiving To-Go lets you bring the feast to your kitchen table. Order online by Nov. 21 for pickup on Nov. 26 for a dinner serving four or more, with oven-ready dishes including Diestel Farms herb-brined, free-range turkey, plus vegan and gluten-free options, all designed for effortless holiday entertaining. Call 858-759-6246 to reserve.
At Ember & Rye, Thanksgiving starts at brunch overlooking the 18th green at the Arnold Palmer–designed Aviara Golf Club. Guests can enjoy poached jumbo shrimp, Peruvian ceviche, lobster roll verrines, and a rotating selection of sushi and sashimi, followed by carving stations featuring cedar-plank Ora King salmon, and mala-spice crusted prime rib. Hot dishes and sides include brown butter sweet potato tartlets, roasted root vegetables, veal scallopini with shaved truffle, and charred lemon chicken gravy. The dessert spread is equally insane with pumpkin pies, pistachio orange blossom tartlets, raspberry lime cheesecake, and pumpkin macarons.
If breakfast isn’t your thing, swing by the vintage clubhouse in the evening for dinner specials of smoked turkey with yuzu cranberry sauce or Kurobuta porchetta with Wagyu tallow gravy. Finish with pecan pie drizzled in maple passionfruit caramel and served with brown butter ice cream.
The 2025 Reader’s Choice winner for Best Hotel Restaurant, ARLO, is hosting an all-day Thanksgiving buffet where you can chow, sip, and catch every NFL play without missing a bite, whether you’re inside or out on the patio. Start with Agrumato and Aleppo pepper poached shrimp or a roasted butternut bisque before digging into the carving, Santa Maria, pasta, and plancha stations. Expect rosemary-crusted prime rib, butter-roasted turkey thighs, pan-seared Skuna Bay salmon, and sides like chestnut and sage stuffing and buttery mashed potatoes. And if you’ve still got room, don’t pass up the apple pie, just one of several dessert options. RSVP for your plate.
Celebrate Thanksgiving with the smoky flavors of The Grill at Torrey Pines. From chimney-roasted turkey with traditional fixin’s to pumpkin pie with candied cranberries and whipped crème fraîche, plus chimney-smoked carrots, creating your own staple feast is a breeze. Your chair (and plate) are ready for a dinner to remember.
Thanksgiving at Fairmont Grand Del Mar is an experience made for indulgence. Choose between Amaya’s refined three-course tasting menu or the Grand Ballroom’s lavish family buffet, both set against the resort’s elegance. Amaya’s menu leans sophisticated, with scallop ceviche, rosemary turkey roulade, and black pepper king salmon, followed by pumpkin crémeux or apple tarte Tatin.
The buffet features baked brie with Grand Del Mar honey, vibrant winter greens with roasted squash and persimmons, a raw bar of Carlsbad oysters and citrus ceviche, and even carving stations with prime rib, porchetta, and roasted turkey. Whichever you choose, this is Thanksgiving served with a touch of style.
This year, let executive chef Ethan Brown do the cooking while you soak up the Vessel waterfront. Let the morning unfold over a buffet brimming with mini crab cakes and prime rib with horseradish cream or settle in for a refined prix fixe dinner featuring pumpkin velouté, Chioggia beet salad, turkey roulade, salmon en croûte, and an array of desserts from pumpkin and Southern pecan to chocolate peanut butter and classic apple pie. With flavors that nod to tradition but carry chef Brown’s signature finesse, this is Thanksgiving done effortlessly and deliciously. Reserve your table here.
Spend Thanksgiving by the water at Dockside 1953, where the celebration comes with panoramic Mission Bay views and more dining options than you could possibly taste in one sitting. Dockside 1953 has a holiday-themed brunch followed by a signature dinner with à la carte offerings and a traditional turkey plate.
Want to sample it all? Don’t worry, the Thanksgiving Buffet Feast in the Mission Bay Ballroom features oysters with apple mignonette, a build-your-own poke bowl, apple cider and citrus-brined turkey breast, seafood or pumpkin risotto, tender beef medallions, and desserts like coffee and pumpkin pie crème brûlée, all paired with a complimentary glass of bubbles. Families can also climb aboard the Thanksgiving Day Cruise for a festive spin around Mission Bay complete with face painting, balloon art, and holiday crafts for the kids. For any additional questions, call them at (858) 539-7634.

Spend Turkey Day at home with Juniper & Ivy. Back by popular demand, their highly anticipated Thanksgiving Take-Home packages deliver a no-fuss feast featuring fresh ingredients and elevated flavors that have made Juniper & Ivy a San Diego favorite. This year, the culinary team is putting a chef-driven spin on holiday classics while keeping the flavors you know and love. Every hyper-local, show-stopping dish comes ready to heat and serve, taking the stress out of hosting so you can actually enjoy the day (outside of the kitchen). Last year, packages sold out fast, so bookmark this page and snag yours in time.
Elevated comfort food meets seasonal at Great Maple’s Thanksgiving pickup. This modern American eatery has crafted a sustainably sourced, crave-worthy Dinner Box featuring fall squash soup with caramelized apple and toasted hazelnuts, thyme-rosemary roasted turkey breast with pan gravy, maple mash yams with golden raisins, an all green apple margarita for two, and pumpkin pie with a gingersnap graham cracker crust.
Founded by award-winning restaurateur and San Diego native Johnny Rivera, Great Maple brings Michelin-guide flair right to your home. The Hillcrest spot is also offering Thanksgiving 2025 whole pies, ready for pickup. Pick one, or both—either way, it’s a Thanksgiving win.
Pre-order a pasture-raised, naturally-fed turkey from Diestel Farms at The Wise Ox in North Park or La Costa this Thanksgiving. Birds come 16–18 pounds and can be paired with homemade gravy, meat butters, Italian sausage, and a pumpkin or apple crumble pie by executive pastry chef Jeremy Harville. How it works: Place a $50 deposit (open now) to reserve your bird and pick it up at the shop the week of Thanksgiving, starting Tuesday, Nov. 25 through Wednesday, Nov. 26.
Tribute Pizza might just make pizza a mandatory dish at every Thanksgiving table. Last year, owner Matthew Lyons served two versions of Thanksgiving dinner: a comforting vegetarian option featuring a decades-old family recipe for a savory cheese and nut loaf, and an all-natural turkey breast lightly smoked and roasted in the wood oven. Both were paired with porcini mushroom gravy, Aunt Lynette’s Southwest stuffing, wood-fired focaccia with butter, and an organic greens and walnut salad. While this year’s menu is still being finalized, Tribute Pizza is expected to offer a Thanksgiving dinner package in 2025. Keep an eye on its website and socials to snag your pre-order spot for a casual yet elevated holiday feast at home.
San Diego’s sweetest tradition is back. Mama’s Pies, the annual Thanksgiving bake sale from Mama’s Kitchen, returns for its 21st year, each pie funding 12 healthy meals for locals facing critical illness. Choose from pumpkin, traditional apple, pecan, Dutch apple, or the oh-so-secret mystery flavor, back by popular demand. Pies are $35 and on sale through Nov. 21 (or until they sell out) on its website. With pickup on Nov. 26 at nine sites across the county. With help from some of the city’s top culinary names—Sugar & Scribe, Bahia Resort Hotel, MIHO Catering, and more—Mama’s Pies proves that doing good can taste even better.
The charmingly chic neighborhood restaurant Finca is preparing a family-style feast to-go, taking all the work out of menu planning on the stress-cooking-induced holiday. The Thanksgiving spread is intended to feed 3 to 4 people, and chef Joe Bower and the culinary team are including whole roasted duck and leg confit with black pepper honey glaze, potato dauphinoise with parmesan cream, local honey nut squash with Calabrian chile, lemon, and almond crumble, rosemary duck gravy, and fresh baked Parker House rolls. Plus, all dishes will be par-cooked and sent with warming instructions. Meals will be available to reserve via OpenTable soon!

What’s better than a cozy Thanksgiving? One that smells like turkey pot pie straight out of the oven. Pop Pie Co.’s Thanksgiving tradition is back, and it’s basically the shortcut to an at-home holiday feast. Last year’s menu brought pumpkin cream cheese, vegan apple cranberry ginger, and salted caramel apple crumble pies that had San Diegans lining up early. This year, expect the same mix of sweet, savory, and everything in between. Grab them hot and ready, or take them home frozen to bake once the food coma wears off.
A true San Diego classic, Big Kitchen Café has been a South Park staple for over 40 years. Run by Judith “Judy the Beauty on Duty” Forman, this neighborhood spot is built on fresh ingredients and local love. With house-baked muffins and coffee cake, honey-baked hams, and freshly roasted turkey, Big Kitchen feels like a hug from Golden Hill itself.
Regular’s favorites include Whoopie’s Breakfast (eggs, bacon, potatoes, toast, and fresh orange juice), Nova’s Favorite (spinach, eggs, and cheese with fruit, tortillas, and salsa), and Judy’s Favorite Scramble with spinach, mushrooms, and sherry. Pancakes come piled high with chopped walnuts, strawberries, or creamy peanut butter. So if you’re looking for a Thanksgiving brunch out without the green bean casseroles, Big Kitchen Café is your place.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Surf’n Slaw founder Kumi Alexander is introducing local farmers market crowds to okonomiyaki, the savory Japanese pancake she grew up eating
After 15 years married, my husband and I tend to agree on most things. But there’s one argument we both refuse to bend on—I prefer okonomiyaki Osaka-style, and he’s a die-hard Hiroshima-style devotee. (To be fair, we both adore both styles, but at this point, it’s just fun to have a low-stakes disagreement.)
Okonomiyaki is one of Japan’s greatest comfort foods, a savory pancake that’s about the size of a DVD, if you aren’t too young to know what that is. It’s not terribly hard to make—it’s flour, eggs, dashi stock or water, and a whole heap of shredded cabbage, plus optional fillings like green onions, pork belly, or bonito flakes, all cooked fresh on a flat top griddle. Drizzle some kewpie mayo and okonomiyaki sauce on top, and you’re hot to go.
However, it’s not easy to make well, and as you now know, people have capital-O Opinions about Osaka-versus-Hiroshima. Hiroshima-style layers the ingredients one by one rather than mixing them together, adding a layer of soba or udon noodles and topping it all off with a fried egg. For Osaka-style, all the ingredients are mixed together and then cooked on the griddle, so every bite includes every ingredient in a hodgepodge of deliciousness. (One Osaka variation called modan-yaki does include soba noodles mixed in the batter, but they’re not traditionally used in that regional version.)
Despite a childhood spent in Osaka, Japan, Kumi Alexander specializes in making Hiroshima-style okonomiyaki. “Okonomiyaki has been part of my life for as long as I can remember,” she explains. “My parents ran their own business when I was growing up, so Saturdays were often busy, and okonomiyaki was one of my mother’s go-to lunches because it was simple and easy to make.”
Alexander came to San Diego seven years ago with a desire to bring a part of her culture with her—not just a product, but a feeling. “When I thought about what could do that, the answer was almost obvious: okonomiyaki,” she says.
She originally launched Surf’n Slaw as a mobile pop-up food stand in August 2025, offering what Alexander calls Japanese-meets-California okonomiyaki. “Our full Surf’n Slaw includes cabbage, noodles, umami dough, beef, shrimp, and vegetables,” she explains. The menu also has a “Green Wave Slaw,” an Osaka-style version that can be made vegan and gluten-free, as well as matcha drinks.
Currently, Surf’n Slaw pops up at farmers markets in North Park, Scripps Ranch, Hillcrest, La Jolla, and La Mesa, as well as other local markets and community events. Eventually, she may expand to a permanent location, but that’s a future goal. And while Alexander hopes that one day okonomiyaki will be as well-known to American audiences as ramen or sushi, for now, she’s just happy to share a bit of home with San Diego.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
San Diego entrepreneur Kenji Blouin-Ito is turning a tiny Uptown Inn space into a destination for bentos, coffee, snacks, and more
Tokyo unquestionably holds the title as one of the best, if not the best, food cities of the world. But despite the plethora of Michelin-starred kaiseki restaurants and hole-in-the-wall ramen joints, you’d be remiss in walking past glowing signs beckoning you to enter one of the 56,000-plus konbini across the country.
Konbini cafes like Lawson’s, FamilyMart, and 7-Eleven may look like run-of-the-mill convenience stores, but convenience store culture is a completely different animal there. Absent are the sad, floppy hot dogs sizzling sweatily on a rotating wheel of misery. Instead, konbini are stocked with a bevy of hot and cold drinks in every imaginable flavor, meals like tamago sandos (Japanese egg salad sandwiches) and prepacked bento boxes, snacks like onigiri (handheld triangles of rice and seaweed, often filled with fish or pickled plum), and even limited-edition merchandise (not unlike Wawa’s line of merch).
Soon, Hillcrest will get a taste of konbibi culture. Hako Hako opens in front of Uptown Inn by Vantaggio, next to Ramen Ryoma, in early 2027.
Kenji Blouin-Ito, a half-Japanese, half-French San Diego native grew up eating Japanese food at home and during trips across the Pacific. “I remember looking forward to eating bentos on the train,” he says, grabbing quick items to munch on without sacrificing quality or succumbing to cost. When in France, he saw a rise of appreciation for casual Japanese cuisine, “long before it happened here.”

So he decided to bring it here. After AB 626 passed in 2018 to allow different jurisdictions to permit Microenterprise Home Kitchen Operations (MEHKOs), Blouin-Ito launched Foodnome, the first legal marketplace for homemade food in the US. Eventually, the national nonprofit The Cook Alliance took over the project, leaving him open to the next new idea but with the experience of running a food-based business.
“That experience changed how I think about food, not just what makes it good but what makes it work,” he explains. Bento boxes felt affordable in a time of inflation, convenient in a bustling world, and versatile to a variety of palates. When he got the chance to open a konbini himself, he went for it.
His family runs Uptown Inn, a mix of apartments and hotel rooms that’s seen increased food traffic over the past few years. “We had a small space in front of the building that wasn’t being used, and it just made sense,” he says. Hako means “box” in Japanese, a reference to both bentos and small space from where he’ll sling freshly made bentos, coffee, drinks, pastries, snacks, and a small retail selection.
Hako Hako will initially open for morning and afternoon hours, but you don’t have to wait until next year to get a taste of Japanese culture. Blouin-Ito’s concept is popping up at various coffee shops around San Diego, with a few coming up: Easy Does It on September 19 and Cafe Moto on October 17. Until then, practice the art of gaman: patience with grace.
Hako Hako opens at 819 University Avenue in Hillcrest in early 2027.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
With Sosal Line, Heidi Greenwood and Juerie Masters are importing traceable seafood from small producers and building a global pantry business along the way
No matter your job, it’s helpful to find some sort of joy in it to avoid going completely insane. Some people savor the variety of personalities when dealing with customers. Others find comfort in the predictability of closing a bar after last call, counting tips and wiping counters. Perhaps achieving Inbox Zero really gets your blood pumping, or shipping a new product design sparks joy.
For Heidi Greenwood and Juerie Masters, work doesn’t get better than logistics and operations.
“[We] both love all the unsexy parts of supply chain and backend management,” laughs Greenwood. Tracking outbound orders? Ensuring compliance? Managing inbound freight? Stop me if this is getting too hot for you!
Not enough people think about the unsexy reality of running a business before launch, but effectively and consistently keeping an eye on operations separates successful companies from out-of-business ones. Both Masters and Greenwood already own their own businesses—Greenwood is behind the wine zine Campestre Mag and runs the online wine shop Esquina, and Masters co-owns Clos Wine Shop and Fintastic Provisions in University Heights with her husband Paul. Apparently, these gigs weren’t enough to satisfy their collective yearning for spreadsheets and inventory maintenance.
So, they decided to start another business together—Sosal Line, a San Diego-based import and distribution company specializing in global pantry items. The pair launched Sosal Line at the beginning of 2025 and currently only sell three brands of tinned fish, but Greenwood says they plan to expand their offerings as they discover other small or family-run businesses that share their values.
“We want to work with brands and with products that really have a sense of place and actually tell a story—not just the product, but the people behind it too,” she says.
Masters and Greenwood are both Korean-American and named this burgeoning business after Haenyeo, the legendary free-diving women of Jeju Island in South Korea. Traditional Haenyeo equipment and garb include oribal (swim fins), yeoncheol (lead belts to help them sink), and the company’s namesake sosal, a hand-held fishing spear (sometimes called jaksal).
The average person, if sitting completely still, can stay underwater for up to a minute and a half at most. Haenyeo can hold their breath for up to three minutes while actively foraging, harvesting, and swimming. Scientists say these diving women spend more time underwater than any other group of humans on earth. Not badass enough for you? The average age of Haenyeo is around 70.

“Fishing is a strong heritage for Koreans, and it’s the same here in San Diego with the Portuguese settlers,” Greenwood explains. (We aren’t the tuna capital of the US for no reason.)
Sosal Line carries 100 percent traceable, wild caught fish from Galicia in Northern Spain and the Pacific Northwest, all family-owned companies who don’t compromise on sustainable practices. Tinned fish has never been more popular—or more debated—but there’s more to it than cute labels designed for maximum Instagram reach. “I want to know who I’m purchasing from,” says Greenwood. One of their suppliers, Craft Fish Co., which is based in San Diego but fishes in the PNW, is run by JJ and Jessica Gerritsen. JJ catches, Jessica packages, and it’s a business relationship on a first-name basis. “You can’t find that when you’re working with some nameless brand.”
San Diegans can find Sosal Line products at local retailers like Clos/Fintastic (obviously), allmine in Oceanside, Always Hungry Grocery & Goods in Carlsbad, J. Brix Wines in San Marcos, Collins & Coupe/Tablespoon in North Park, and Green Acre in La Jolla. They’re also available in select retailers in Northern California, Oregon, Arizona, and strangely enough, South Carolina. Expanding its client base is, of course, a goal. But not at the expense of quality or joy of discovery.
“I would love to see people try food from different cultures and be excited about it,” says Greenwood. “Maybe make them want to travel to experience different areas of the world.”
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
The 29-year-old culinary director at Herb & Sea is making seafood sexy (and approachable) again
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.

The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.

And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.

Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.

The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
No buzzwords required.
The folks behind Oddish Wine and Lost Cause Meadery are partnering with Bica to open an all-day cafe, coffee shop, wine bar, and restaurant near La Mesa Village
La Mesa: a bucolic, hill-dappled city long regarded as a somewhat frumpy, never quite trendy bridge between the urban cool of Mid-City and the rural sprawls of East County. La Mesa’s population clocks in at around 4 percent of the city of San Diego’s—fewer than Chula Vista, Oceanside, Escondido, Carlsbad, El Cajon, Vista, San Marcos, and Encinitas, in that order. It’s home to a killer Oktoberfest, one of the best charter high schools in the state, and a theatrical mayor who tools around town in a golf cart (and so far, hasn’t cut any arts funding or closed public bathrooms).
But any area that’s only 20 minutes from downtown San Diego and under 20 miles to Mission Bay will only stay under the radar for so long. Slowly but surely, bits and bobs from San Diego’s cultural tastemakers have been popping up all over town. Dark Horse Coffee and the boutique Small Batch both opened in La Mesa in 2018. Stella Jean’s and Pop Pie are coming later this year. Native Poppy is building its new headquarters and studio this fall. After a year in business, the new owners of JK’s Greek have established themselves as one of the best Greek restaurants in the county.
Next year, La Mesa will get one of its most ambitious projects yet. Billy and Suzanna Beltz, owners of Lost Cause Meadery and Oddish Wine, are pouring everything they have into renovating a 5,000-square-foot building between the Village and MacArthur Park to open a wine/beer bar, coffee shop, all-day cafe, and wine shop.
The concept doesn’t have a name (yet), and Bica in Normal Heights will come on as a partner to run the restaurant aspect and coffee program (which also won’t be called Bica. Still lots of naming decisions to be made). But the Beltz’s vision is to create something in La Mesa that doesn’t exist yet—a community gathering space open from morning until night that’s family-friendly, creatively designed, and well… cool.
The building has been around since the 1940s, first operating as a neighborhood market, then butcher shop, secondhand children’s store, electronics store, dry cleaners, and bike shop. The Beltzses say they plan to keep the “soul and character” of the space as much as possible, highlighting original details like a barrel-shaped wooden roof, brightening up the corner building by utilizing the large front windows, and eventually building an outdoor dining/drinking space and kid-friendly area—a must for the neighborhood’s plethora of young families. They tapped all locals for the design and build: Tecscape Design, design consultant Carly Miller-Chen (who owns Ayi boutique in South Park) to create the space, and local contractor CLTVT.

Starting in the morning, the space will offer coffee and light breakfast items before transitioning to lunch and dinner menus, plus a full bar that will feature Oddish and Lost Cause products as well as other local wines, beers, ciders, and other beverages alongside an aperitivo program and low-ABV cocktails and spritzes. Food-wise, they plan to install a wood-fired oven and rotisserie, but expect more menu details to be revealed closer to opening.
There will also be a small retail space focused on natural wines and ciders from places like Raging Cider & Mead in San Marcos and other San Diego and Baja California makers. But don’t expect run-of-the-mill options from the guy who makes weird wines and mead, the oldest alcoholic beverage in human history (hardly TikTok trend material). “We have a unique perspective… Hopefully we can expand some palates and minds in the process,” says Billy.
Community is the heart of the project, more than food, more than drinks. “We have a young family. [Bica owners] Manny [Da Luz] and Charlie [Knowles] have families,” says Billy. Suzanna adds: “People want a space that they know they’re going to get really amazing food, really fun drinks, but they can also feel like they can bring their kids during the weeknights.” It won’t be North Park 2.0, although many families now living in La Mesa came from various neighborhoods across Mid-City (like the Beltzes). It’s filling a void. It’s something they can build from the ground up. And just maybe, it’s something that will surprise people who have yet to discover La Mesa’s potential.
Oddish Wine/Lost Cause Meadery’s new concept is projected to open by the end of 2027 at 8495 La Mesa Blvd.

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
At The Delicate Squash, Shannon English is rethinking cookies, cakes, and pastries with seasonal ingredients and natural sweeteners
Midway through my phone conversation with Shannon English, owner of The Delicate Squash, I hear an alarm shrilling in her background.
“Sorry, I’ve got to pull some cookies out of the oven right now!” she apologizes. After a few beats, she picks the phone back up and laughs. “I feel like I’m bouncing around all over the place.”
After hearing her run through a list of her professions and current hobbies, I’d have to agree. English runs The Delicate Squash, a gluten- and dairy-free bakery; teaches cooking demos; pops up at farmers markets; wrote a book of poetry (Deep Water came out this month from Beyond the Veil Press); hosts a monthly open mic night; dipped her toe into ballet; recently joined a running club; volunteers at local farms; and finally, teaches at a play-based, nature-based preschool.
I’m tired just talking to her.
Surprising no one, English seems to have unlimited energy and enthusiasm for all this work, notably in education. Early childhood education is one of the most pivotal times for nurturing lifelong learning, but she also aims to educate the public on how to eat cleaner, feel better, and support your local food systems. She started The Delicate Squash in late 2023 after discovering she has a chronic illness, going through the typical standards of care and even strict elimination diets, to no avail.

“I’m not going to say I found a diet that has ‘cured’ me, but I have found that taking a more mindful approach to a lot of things, including diet, has made symptoms far more manageable for me,” she says.
Even people with dietary restrictions deserve a little treat from time to time, but she had a hard time finding anything that tasted good and made her feel good. Thus, The Delicate Squash was born.
All of her baked goods avoid gluten and dairy, and use natural sweeteners like coconut sugar or maple syrup as well as herbs, fruits, foraged flowers, and other natural flavorings. Her signature cookie, the “Delicate” cookie, is a sea salt dark chocolate cookie that’s soft, a little salty, a little sweet, and made with oatmeal to keep it gluten-free. Other crowd favorites are thumbprint jam cookies with jams made from scratch with change seasonally; breakfast pastries like orange, dark chocolate and cardamom scones; brownies; orange and black sesame banana bread; seasonal pies; and custom and seasonal cakes (currently, the late summer flavor is a dark chocolate coconut milk ganache with berry jam).
English says some people are surprised she can produce such a variety of goods with the dietary restrictions she adheres to. “A lot of feedback I get is ‘I could never do that,’” she says. But if she can do it, she assures me that anyone can. “I like to say ‘practice makes progress, not perfection.’”
Her advice? Focus more on being present than presentation, and don’t be afraid to experiment to keep things interesting. And if that doesn’t work, you can always hit her open mic night to ask for tips.
Customers can order from The Delicate Squash’s online store, check her upcoming schedule of pop-ups, or find her goods at various independent retailers around San Diego.
Escondido is getting in on the listening bar phenomenon. On September 5, musicians Mat Rakers, Kevin Capacia, and Billy Petty will open Plot Armor, a Japanese-style vinyl listening bar that Rakers says they aim to feel “curated and intelligent.”
“Currently, there are not a lot of ‘cool’ spots in Escondido,” he says. Backed by The San Diego Music And Art Company and The Escondido Music And Art Company, Plot Armor will soon offer sake, wine, beer, and soju cocktails, plus Japanese non-alcoholic options and cold brew. Eventually, they’ll add Japanese-inspired snacks, but the focus will be creating a small place (very small—the seating capacity is 20) where vinyl junkies can come listen, linger, and libate.

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
The 53rd Annual National Philanthropy Day Takes Place on November 21. Join us from 11:00 a.m. – 1:30 p.m. at the new Gaylord Pacific Resort & Convention Center!
Once yearly, AFP San Diego joins with others worldwide to celebrate National Philanthropy Day (NPD), a special day set aside to recognize the great contributions of donors and nonprofits that enrich of our community and the world. San Diego’s NPD is one of the largest and most successful in the U.S., attracting nearly 900 participants, including philanthropists, nonprofit leaders, CEOs, board members, development professionals, and business, community, and civic leaders.
Sponsorship proceeds from National Philanthropy Day are reinvested in education, training, scholarships, career development, and the advancement of fundraising professionals throughout San Diego. These resources and training provide fundraising professionals with the tools necessary to support our region’s diverse array of nonprofit organizations, which rely on charitable giving for close to half of their annual revenues.
The National Philanthropy Day Honorees are selected by the NPD Honorary Committee, a group of highly respected, diverse nonprofit and business leaders. Our 2025 Honorees include:
National Philanthropy Day San Diego provides an opportunity to reflect on the meaning of giving and to celebrate the selfless contributions of individuals and organizations across the region. We look forward to celebrating with you!
Sponsorship opportunities and individual tickets are available. Please visit www.afpsd.org for more information.