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Arts & Culture APRIL 30, 2024

What to See at the WDC’s 2024 World Design Festival

Check out the all the events and exhibits showcasing transborder artists and designers shaping the future of the city

What to See at the WDC’s 2024 World Design Festival
Courtesy of the World Design Organization

The long-awaited World Design Capital (WDC) event in San Diego and Tijuana is finally here. Taking place Wednesday through Sunday, May 1-5, the two cities will host a series of festivals, events and exhibits showcasing design.

The World Design Festival is run by Tijuana Design Week and invites guests from both border cities, along with international visitors to experience Tijuana design through lectures, exhibitions, public design workshops and design studio open houses. According to event organizers, the event “encompasses all dimensions of time to open a space for reflection on the history, identity and future of the city, the binational region and the global environment.” Registration is free for events through the website.

We highlighted some of the event’s best offerings below, but be sure to check out their full list of activities here.

World Design Festival's 2024 Tijuana Design Week featuring Fernanda Uribe's Bosque art exhibit
Courtesy of Tijuana Design Week

2024 World Design Festival Events – Day 1

Exhibición BOSQUE

This installation, BOSQUE (FOREST), created by Fernanda Uribe, is more than just an enchanted garden. It’s meant to be an immersive design experience where sculpture and functional design blend with handmade miniature ceramic sculptures of imaginary plants, flowers, fungi, and insects.

Date: Wednesday, May 1
Time: 11:00 a.m. to 6:00 p.m.
Location: Observatorio | Av Constitución 1337, Zona Centro, 22000 Tijuana

Ballet adultas y adultos abierto a la comunidad

This ballet workshop for adults gives anyone the chance to experience ballet as a tool for bodily expression.

Date: Wednesday, May 1
Time: 6:30 p.m. to 8:00 p.m.
Location: Conservatorio de Danza México | 11 y o Plutarco Elías Calles 9137, Zonaeste, 22000 Tijuana

World Design Festival's 2024 Tijuana Design Week featuring Vero Glezqui's art exhibit "Temporalities of a Sanctuary"

2024 World Design Festival Events – Day 2

Taller de diseño: Jornadas Comunidades de Reciclaje

This event is part of the “Pollution Prevention at Alamar Creek” initiative, and gives attendees the chance to explore waste management solutions. The suggestions collected at the end will inform future community strategies.

Date: Thursday, May 2
Time: 9:00 a.m. to 11:00 a.m.
Location: CETYS Universidad | Av. Cetys Universidad.4, El Lago, 22217 Tijuana

Taller Compa Laboratorio de narrativa ciudadana a través de la tipografía

This Citizen Narrative Laboratory comes from TMX – Typography Mexico. It was developed in Mexicali and Calexico in 2023 by Héctor Ruíz, a student from Mexicali at the MFA Design for Social Innovation SVA. The exhibition showcases languages and transborder identities.

Date: Thursday, May 2
Time: 11:00 AM to 2:00 PM
Location: Escuela libre de Arquitectura | C. Coahuila 8206-int. 203, Zona Nte., 22000 Tijuana

No Cuerpo and the creation of a digital archive on design, art, and culture in the SDTJ border region

This event showcases No Cuerpo, a digital platform focused on creating art, entrepreneurship, and social reality content that’s displayed as design, audiovisual, and written formats. The platform shows off local talent and creates connections.

Date: Thursday, May 2
Time: 4:00 p.m. to 6:00 p.m.
Location: Observatorio | Av Constitución 1337, Zona Centro, 22000 Tijuana

Vero Glezqui: Temporalidades de un santuario

Temporalities of a Sanctuary” is all about nature from different angles—like looking at it through a cosmic lens. You’ll see paintings, drawings, and more that blend the real world with the abstract.

Date: Thursday, May 2
Time: 5:00 p.m. to 7:00 p.m.
Location: Casa de la Cultura | Av. París y, C. Lisboa 5, Centro, 22054 Tijuana

FADINGS x Spel Uno

Step into the world of “FADINGS” and see how art can bridge the gap between the digital and the physical. It’s like a journey through murals, paintings, and even furniture, all blending together seamlessly.

Date: Thursday, May 2
Time: 6:00 p.m. to 9:00 p.m.
Location: Julep Café | Av. Mutualismo 1233, Zona Centro, 22055 Tijuana

Pop-up: El humano y sus cuevas: interpretaciones sobre el humano transitando en el tiempo

This experience explores the concept of migration through art. It’s meant to be a blend of different creative minds sharing their ideas, just like how people used to share along the coast before borders were a thing.

Date: Thursday, May 2
Time: 6:00 p.m. to 9:00 p.m.
Location: Restaurante Bhumi | Gobernador Ibarra 9510, Davila, 22040 Tijuana

World Design Festival's 2024 Tijuana Design Week featuring an art exhibit for Krzysztof Wodiczko
Courtesy of Krzysztof Wodiczko

2024 World Design Festival Events – Day 3

Andrea Carrillo / CreativeMornings Tijuana

Kick off the morning with some inspiration. CreativeMornings Tijuana, features Andrea Carrillo Iglesias, an artist with a knack for design. Get ready to learn how design shapes our world.

Date: Friday, May 3
Time: 8:30 a.m. to 10:00 a.m.
Location: Enigma Creative | Av. Juan Sarabia 208-Local 2, Zona Centro, 22000 Tijuana

Krzysztof Wodiczko (Guide Visit)

Meet Krzysztof Wodiczko, a master of large-scale projections on buildings, whose work has focused on marginalized and estranged city residents. His work brings communities together and gives a voice to those often unheard. 

Date: Friday, May 3
Time: 11:00 a.m. to 1:00 p.m.
Location: CECUT Sala de video | P.º de los Héroes 9350, Zona Urbana Rio Tijuana

Borderless Experiences: The Lecture

This event explores the future of design in a digital world. Scott Robinson takes attendees on a journey through experience design, where boundaries are just a thing of the past. Get ready to think outside the box.

Date: Friday, May 3
Time: 12:00 p.m. to 2:00 p.m.
Location: Escuela Libre de Arquitectura | C. Coahuila 8206-int. 203, Zona Nte., 22000 Tijuana

Taller de Codiseño de Persona Drag

This workshop is all about drag in Tijuana, and will explore gender and design. Of course, with live appearances, and the chance to take in a show.

Date: Friday, May 3
Time: 7:00 p.m. to 11:00 p.m.
Location: Enclave | C. Primera 8250, zona Nnte. 220000 Tijuana

World Design Festival's Tijuana Design Week including events and lectures by designer Yee Foo Lai
Courtesy of Yee Foo Lai

2024 World Design Festival Events – Day 4

Jorge Gutierrez y Sandra Equihua

Sandra Equihua and Jorge R. Gutiérrez are known as the dynamic duo behind favorite animated series including El Tigre: The Adventures of Manny Rivera, El Tigre, The Book of Life, Son of Jaguar, and Maya and the Three. They’ll share their journey from Tijuana to global recognition, and you’ll leave feeling inspired.

Date: Saturday, May 4
Time: 9:00 a.m. to 10:00 a.m.
Location: CECUT – Sala Carlos Monsivais | Blvd. Independencia, Zona Urbana Rio Tijuana

AIGA Symbol Signs / Símbolos Significativos de AIGA

Susan Merritt takes attendees on a journey through the history of design. You’ll explore the iconic AIGA Symbol Signs and learn how they’ve shaped transportation and communication.

Date: Saturday, May 4
Time: 11:00 a.m. to 12:00 p.m.
Location: CECUT – Sala Federico Campbell

Yee Foo: Two-Fold Encounters

Come meet Yee Foo Lai and discover his world of design. Foo Lai co-founded Temporary Office, a multi-disciplinary design collaborative and is a project designer at Trahan Architects and will share his journey from Singapore to New York.

Date: Saturday, May 4
Time: 4:00 p.m. to 5:00 p.m.
Location: CECUT – Sala de video

Claire Trageser has been writing for San Diego Magazine for 10 years. She also is a reporter at KPBS and writes for The New York Times, National Geographic, Marie Claire, Elle and Runner's World.

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Arts & Culture AUGUST 11, 2026

The Photos San Diego’s Young People Want You to See

Outside the Lens puts cameras in the hands of local youth, giving them the tools to capture their communities from the inside

The Photos San Diego’s Young People Want You to See
Photo Credit: Danny I.

Big feelings hit us all. Younger populations—or those who haven’t yet developed their own language of expression—outsource angst through external means. That’s where homemade haircuts, studded belts, and musicians like The Cure, Elliott Smith, or Phoebe Bridgers come around. In San Diego, though, there’s a nonprofit that gives youth a way to feel not only heard, but also understood, through photography and digital storytelling.

Outside The Lens’ mission is to amplify the voices of systemically marginalized young people and help them develop the confidence (and artistry) to tell their stories and shape their communities. OTL just celebrated its 25th anniversary earlier this year with dual exhibitions of student work at San Diego Central Library and Museum of Contemporary of Art San Diego. Since 2001, more than 30,000 students have completed programs at OTL, getting their hands on industry-respected DSLR cameras (no shade to iPhone photographers), editing files and images with Adobe Creative Suite, and recording podcasts. Participants explore their worlds through the lens and on the mic.

“Our biggest opportunity, and what’s really needed, is to bridge the understanding between the youth and their communities and how people are seeing what youth are going through right now,” says OTL Executive Director Sarah Beckman.

OTL’s participants, Beckman explains, are young people navigating systems that never gave them access to the tools and mentorship that inspire creative expression, financial mobility, and civic engagement. The nonprofit offers support—in the form of meals, transportation, and healing-centered educators—and a creative outlet for exploring and coping with those challenges.

San Diego skater fashion featuring a skateboarder jumping into a bowl at Robb Field Skate Park, Ocean Beach

OTL’s in-school programs meet California core standards for arts and partners with at least 37 schools and community sites throughout San Diego, including the Monarch School in Barrio Logan, East County Community School in El Cajon, and Creative Performing and Media Arts School in Clairemont Mesa. The nonprofit doesn’t just work within the school system. Its Media Makers program invites young adults with intellectual and developmental disabilities to express their place and purpose in the world through film, photography, animation, design, and entrepreneurship.

“We’re always asking the question, and we’re engaging youth in our civic discussions [of], ‘How can we make this city somewhere youth want to be?’” Beckman says. “‘How can we make San Diego somewhere for young people to build a future?’”

This year OTL’s annual Voice Out celebration event spotlighted student work that hung on gallery walls beside “Giants,” the Dean Collection at MCASD. The Voice Out contest is open to all San Diego youth ages 8 to 25; all submissions are published in a catalogue and displayed in a public exhibition. These are some of the students’ works, and their words, from the past three years of Voice Out.

Lines and Light Within Structure

“I wonder how the architect decided to connect the beams [at Del Norte High School] by creating repetition. Without color [in the photo], the structure becomes the focus of the image.” –Monroe S., 15

The Quiet In Between

“Every day, time slips forward, whether we notice it or not, and life can feel overwhelming in its constant motion. In this long-exposure photograph, the blurred train rushes past, symbolizing the speed of life, while the still subject remains grounded and aware. It’s easy to become tangled in society’s expectations: what to wear, what grades to earn, what future to chase. In that rush, we forget to pause. The stillness in this image becomes a breath, a moment of reflection. Through it, I hope to show that wonder lives in slowing down, in watching the world blur while choosing, even briefly, to stand still.” –Leo N., 15

Enough

“Teenagers constantly wonder if they will ever be enough. I wrote words on the mirror that might represent what a teenager thinks about when it comes to being ‘enough’ for the people around them. They might wonder if they are pretty, smart, or good enough. I wanted to bring attention to what thoughts teenagers struggle with in everyday life.” –Illiana I., 16

Go Skate Day

“I took this picture during Go Skate Day in 2023 or 2024 I think … but who cares? It’s sick! Keep riding!” –Danny I., 18

Never Let Go

“This was taken at an all-women’s retreat in the mountains to heal inner trauma, at the end of the trip where we all hugged each other and healed. My mother is the one being hugged and one of her friends is embracing her. Place is somewhere you belong, somewhere you feel comfortable in, and somewhere you can be yourself. I believe womanhood and friendship is not only a place but home.” –Michelle G., 16

Leorah Gavidor won her first essay contest at age 5. She writes features, news, and non-fiction in San Diego.

Arts & Culture JULY 31, 2026

The Best of San Diego 2026: Arts & Culture

Whether you love theater, music, dance, or public art, these are the cultural experiences that stood out this year

The Best of San Diego 2026: Arts & Culture
Photo Credit: Stacy Keck

Best Statewide Arts Flex

Arts District Liberty Station

Arts District Liberty Station officially became one of the state’s designated cultural districts, joining a list reserved for places with thriving creative communities. Considering the campus is home to more than 100 galleries, artist studios, museums, and arts organizations—not to mention The Joan, the 42,000-square-foot performance center housing Cygnet Theatre—it was only a matter of time until the district got its flowers.

Best Deterrent of Public Vandalism

Vision Culture Foundation

If you can’t beat ’em, join ’em. The National City Public Works building has been a target of graffiti artists for years, only to be constantly painted over (and the cycle restarts). Now, it’s working with the local artists from Vision Culture Foundation to create intentional public murals. A win-win in our book.

Best Champion of the Arts

Vanguard Culture

One of the biggest questions this year is who will show up for San Diego arts and culture—so a Best Of nod goes to a nonprofit that’s been doing it for years. Founded by longtime arts advocate Susanna Peredo Swap, Vanguard Culture has staged events for creatives, told their stories, and just created an SD ARTS Pass—a single ticket that gets you access to 39 creative spots.

Photo credit: Carly Topazio

Best Way to Overcome Your Fear of Ghosts

The Rosin Box Project

Ballet’s already got a sort of otherworldly thing going for it, with people morphing into 90-degree angles and defying gravity with each pirouette. The Rosin Box Project feels like a raw, creative new force in the classic art form, though—especially with its annual Ghost Light Masquerade. It’s a dance of eerie spirits that makes you second-guess what’s real and what’s not.

Best Music Venue That Also Sells Hot Dogs

Gallagher Square

Once upon a time, Gallagher Square was just a grassy knoll behind the outfield wall at Petco Park. Now, it’s a concert venue, playground, play ball field, dog park, and unofficial home for those who prefer the vibe of baseball more than the actual game. Big-time performers are showing up: Ms. Lauryn Hill, Cypress Hill, and Peach Pit.

Best Local Canvas

Casa Casillas

Casa Casillas has filled a long-standing gap in Chula Vista’s art scene. Open since last August, the space gives local artists a dedicated venue to display their work and visitors a chance to explore the neighborhood’s vibrant art. Two rotating resident artists always keep the space moving, so it rarely looks the same twice.

Courtesy of Alley Cat Art Fest

Best Place to Say “I Think It’s About Capitalism”

Alley Cat Art Fest

El Cajon translates to “the box” in Spanish—a nod to the city’s surrounding hills—but Alley Cat Art Fest (previously called Artivál) doesn’t stay inside it. As the first arts festival in East County, it celebrates local galleries, sculpture, live music, and food trucks—the whole nine.

Best On-Two-Feet Art Tour

Barrio Art Crawl

Every second Saturday, Barrio Logan turns into a choose-your-own-adventure with the Barrio Art Crawl, a free self-guided art tour through galleries, museums, and murals, with street food and music filling in the gaps. Barrio is one of the city’s most thriving arts neighborhoods, and it’s worth getting a bit lost in.

Best Peek Inside Alicia Keys and Swizz Beatz’s Living Room Without the Awkward DM

Museum of Contemporary Art San Diego

MCASD is showcasing two powerhouse exhibits—Giants: Art from the Dean Collection of Swizz Beatz and Alicia Keys and The Dean Collection Presents: Hometown Heroes. The pop music titans are highlighting local artists, with an intentional focus on diverse experiences. It was one of the biggest (and coolest) art openings of the year, and it closes August 9. So get on it.

Best Season Opener

The Old Globe

Leave it to The Old Globe to give the local theater scene some Hollywood glamour. Katie Holmes led the premiere of Henrik Ibsen’s Hedda Gabler this past spring, turning the classic Norwegian play into one of the most buzzed-about theater productions of the year.

Arts & Culture JULY 15, 2026

The North County Band You Should Be Listening to Right Now

We the Commas are mixing surf, soul, alternative rock, and sibling chemistry into one unmistakable sound

Siblings make better music. That’s the hot take, and there’s some logic and science behind it. The Bee Gees, Jackson 5, Billie Eilish and Finneas, AC/DC, Van Halen, The Allman Brothers—heck, even the Hanson brothers, why not? Beyond just a shared sense of taste and nonverbal communication developed over decades of living and evolving together, there’s a thing called “blood harmony.” The genetically similar throat cavities, vocal cords, speech patterns, and resonant bone structures all blend each unique voice into a more homophonic sound than what comes out of two non-related singers.

Those throat cavities are working wonders for emerging San Diego band We the Commas—three brothers (from oldest to youngest) Lenny, Jordon, and Cam Comma.

Raised in Vista and Carlsbad, the family opted out of cable TV (video games got a pass). Without binge-watching to fill bored hours, the trio turned to music. Guitar Hero led to GarageBand and finally to live instruments—guitars for Lenny and Cam, drum set for Jordon. In their sound, the influence of Stevie Wonder, Erykah Badu, The Who, and Dave Matthews Band is obvious, and so is surf culture, specifically that laid-back chill of North County surf culture.

“We’re like the Black Beach Boys,” Cam says. (Note: Three of the five founding members of the Beach Boys were siblings—the theory gets stronger.)

Their debut EP pretty clearly lays out how they see their sound—titled SARB, an acronym for Surf Alternative R&B. That resonates in the song “Sherry,” with its easy-listening, windows-down-on-the-101 vibe. It also works in the louder, surf-punkier “Pissed Off.” Despite some advances in reducing core stereotyping tendencies, people still tend to autofill Black musicians into rap and R&B. The Comma brothers immediately circumvent that by declaring themselves out the gates.

“SARB makes it so [listeners are] open to all of the things that we want to do,” Lenny says. “From there, you can put a label on whatever you think it sounds like.”

Courtesy of We the Commas

People—and musicians further up the stream—are taking note. In 2023, they co-wrote the song “I Keep Fallin’” with Eric Cannata, guitarist for multi-platinum SoCal band Young the Giant. In early 2024, they were tapped to open the national tour of Brooklyn’s jazz-pop heroes, Sammy Rae & The Friends. Comedian Gabriel “Fluffy” Iglesias invited them to warm up his show at Pechanga a couple months later.

“We really believe genuinely, with our whole hearts, minds and souls, that this is going to work the way that we think it’s going to,” Cam says, grinning ear to ear.

Currently, the Commas live together in Vista, and the dream, wholeheartedly, is more alive than ever. They’ve put out two dozen singles and a trio of EPs: SARB (2020), Old School Love (2021), and Aeroplane (2024); this year alone brought the release of three new singles, including “Let Me,” a silky-smooth entry in their growing collection of love songs.

“We fully realized the magic is in all of us together,” Lenny says. “We know that this doesn’t happen without each person, and we have respect for each other because we need each other.”

As they grow as brothers and as a band, the Commas try to always remember what unified them in the first place.

“Music has always been a glue,” Jordon says.

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Studio S AUGUST 10, 2026

The Secret to a Home That Feels Just Right

Behind every beautiful space is a thoughtful process, and ASID San Diego is helping homeowners understand the value of professional design.

The Secret to a Home That Feels Just Right
Courtesy of ASID

A perfectly designed home rarely happens by accident. Those kitchens that feel effortless and rooms that seem to tell a story the second you walk in? They’re usually the work of someone who knows exactly what they’re doing.

It’s knowing which ideas will actually work, which materials will hold up over time, and how to turn a collection of choices into a space that feels intentional. That’s where a professional interior designer comes in.

For the American Society of Interior Designers (ASID) California San Diego Chapter, the goal is to help people see interior design as more than just the finished look. Behind every well-designed space is a process built on technical expertise. Designers are educated in everything from professional software and construction details to building codes, space planning, materials, and functionality.

Courtesy of ASID

“People don’t always realize how much goes on behind the scenes,” Kirsten Recce , current president of the ASID California San Diego Chapter, says. “Our designers are not just doing furniture placement and color selection and picking out new fluffy pillows. That’s not what they’re trained for.”

ASID members bring formal education, continued learning, and industry knowledge to their projects, helping create spaces that are not only beautiful, but designed to work. A paint color that changes completely depending on the lighting. A material that looks beautiful in a showroom but doesn’t make sense for everyday life. A layout that photographs well but doesn’t function for the people living there. These are the details where professional guidance can make all the difference.

Still, one of the biggest misconceptions about hiring an interior designer is that it’s reserved for massive renovations, luxury homes, or people who already know exactly what they want. The process can feel intimidating. Where do you begin? Is a designer worth the investment? What if you only need help with one room?

ASID’s answer: start with one hour.

ASID’s Spruce Up events break down one of the biggest barriers between homeowners and professional design: knowing where to begin. Held twice a year, the community program gives homeowners the chance to work directly with an ASID designer through a one-hour, $125 consultation in their own home. Whether you’re looking for advice on furniture placement, window treatments, kitchen and bath updates, remodeling ideas, vacation rentals, color selections or something else entirely, the upcoming September 2026 event offers an approachable way to get expert guidance before committing to a full project. Signups are open through Sept. 7, with consultations taking place Sept. 21 through Oct. 31. Proceeds benefit ASID San Diego’s educational and community programs. Register here!

Courtesy of ASID

“It’s a great opportunity for people who are in that exploratory phase,” Recce says. “Maybe they’re not sure they want to hire an interior designer yet, or they think it sounds daunting or expensive. This gives them a chance to discover what working with a designer is actually like.”

Design is personal. A good designer isn’t just creating a beautiful room; they’re helping create a space that fits the way someone lives.

“We’re a resource to all of San Diego County,” Recce says. “It doesn’t cost anything to pick up the phone and call and ask. We’ll answer.”

Follow ASID San Diego on Instagram, LinkedIn, and Facebook for updates on upcoming events, or connect with the chapter directly at [email protected] or 619-548-8847.

Partner Content
Arts & Culture JULY 13, 2026

How Scrojo Became One of Rock’s Most Prolific Poster Artists

The San Diego designer has created more than 3,000 concert posters over nearly 40 years for artists including the Rolling Stones and the Red Hot Chili Peppers

How Scrojo Became One of Rock’s Most Prolific Poster Artists
Courtesy of Scrojo

Let’s start with his name.

No, not his birth name, Craig McKenzie Haskett.

Scrojo.

When he was in high school, he and his friends were trying to come up with the perfect name for their punk band that would encapsulate all their personas. Nicaragua. The Freds.

One of his friends said he was going to go by Jimmy Stacks and called it “the perfect rock and roll name.” Their names changed so much that Haskett erupted: “Fine, I’m f—ing Scrotum Joe, the true defender of the Open West.”

Their response: Wow, that’s a great name.

As a teenager, he drew chalkboards for Del Mar’s Pannikin coffee shop and would design T-shirts for surf/skate brand Life’s a Beach. He signed the shirts with his moniker, but even in punk rebellion, who wants a shirt with the words Scrotum Joe on it? “They just cut out the ‘t-u-m,’ and the next thing you know, a client referred to me as that, and it stuck,” he says.

Courtesy of Scrojo

Scrojo could have been part of a band as iconic as The Misfits—had he been able to learn the famously cumbersome bassline to The Kingsmen’s “Louie Louie.” Becoming one of the most renowned concert poster designers—someone who quite literally designed the cover of Art of Modern Rock: The Poster Explosion—is a pretty good Plan B.

“To my knowledge, he’s done more rock posters than anybody else alive,” says Dennis King, whose D. King Gallery in Berkeley, California, serves as one of the largest private rock poster collections in the world. “He’s the hardest-working guy in the poster business.”

King not only co-authored the sequel to music historian Paul Grushkin’s The Art of Rock, but he also handles distribution and sales for all of Scrojo’s work. That’s more than 3,000 different posters over nearly 40 years. (That’s over one poster each week. For four decades straight.)

For anything from boxing matches to rodeos, posters have long been used as promotional items. Toulouse-Lautrec’s famous lithographs advertised Moulin Rouge in the late 1800s. Around the same time, Hatch Show Print in Nashville was making handbills for the Grand Ole Opry.

“I propose this: Cave paintings are the first poster art,” Scrojo says.

Courtesy of Scrojo

Rock and roll posters took off in the 1960s, when the hippie counterculture era replaced conformity and suburbia. Artists like Jimi Hendrix and the Grateful Dead used their vibrant, psychedelic prints as a form of rebellion from the mainstream. Posters were promotional, commemorative, collectible, and especially expressive.

If the name Scrojo is any indication, he doesn’t shy away from imagery that toes the line of being too provocative. He focused more on what inspired him instead of trying to be offensive for the sake of getting attention.

“Didn’t want to show it to my grandmother, but my parents were fine with it,” Scrojo says with a laugh.

“We’ve had to ask him to put a Band-Aid over a nipple every now and then,” says Chris Goldsmith, president of Belly Up Tavern in Solana Beach, where Scrojo started out and hundreds of his posters currently line the walls.

Scrojo spent six weeks at Otis College of Art and Design for a summer semester before drugs, alcohol, and a self-described lack of discipline prevented him from enrolling full time. Still, he taught himself concepts like text hierarchy and later found his niche at the Belly Up and in the surfing and skating world, working with brands like Quiksilver, Rip Curl, Scorpion Bay, and DGK.

His first concert poster was for North County band Borracho y Loco, of which Goldsmith was bass guitarist. Scrojo drew an abstract version of the Belly Up’s iconic shark with colorful calypso and tiki themes.

Early on, he would craft using a pencil, pen, non-reproduction blue pencil, X-Acto knife, rubber knife, and proportion scale to create each poster, and the finished product could take a week or even longer.

Courtesy of Scrojo

“I recommend every artist coming up to do that for like six weeks,” Scrojo says. “It forces you to think about every design decision as you’re going along.”

He has since mastered vector imagery through Adobe Illustrator to the point where, depending on the level of detail needed, he could finish two projects in a day. Still, he fills sketchbook after sketchbook to blueprint.

“I liked his line in particular, and he knows how to draw, which a lot of people don’t really know how to do these days,” King says.

Scrojo would research what each musician’s merchandise looks like to get a feel for each artist’s tone and voice. Once he has his central image in mind, he focuses on what and where to place the text.

He doesn’t have one specific style, ranging his talents from art deco to psychedelic and everything in between (and outside the lines). Want a pop surrealist comic book cartoon devil with splattered paint textures, halftone dot patterns, and pure chaos? Red Hot Chili Peppers, February 1986. Want a minimalist graphic portrait with bold strokes and graffiti text? P!nk, October 2023. Want a carnival sideshow style piece with a tasteful caricature of Jeff Bridges? The Big Lebowski, August 2011.

Scrojo calls himself a jack of all trades because he can create posters for all music genres. King calls him a chameleon for his ability to adapt his voice to new eras.

Courtesy of Scrojo

“The variety of his skillset makes it possible for us to put 50 of his posters on a wall next to each other and have it look compelling, not just a bunch of the same thing over and over,” Goldsmith says.

Some of Scrojo’s favorite posters are when he feels a personal connection to the artist or the album. He has a vivid memory as a child of being trapped in a closet filled with marijuana leaves while playing hide and seek and staring at Jimmy Cliff’s “The Harder They Come” LP. “For whatever reason, as a kid, that sparked a desire to do graphic design,” Scrojo says.

Fast forward to February 2012, Cliff is performing at Belly Up. Scrojo decided to modify Cliff’s original album cover from rainbow gradient fills to classic reggae psychedelia while preserving Cliff’s striped pants and bold hat. Cliff’s manager called him and said they wanted to use it for the rest of their tour.

“We always get artists requesting that he does their posters,” Goldsmith says. “A lot of artists don’t want venues to go all rogue because they want to control how they’re being presented. With him, they’re like, ‘Let him go nuts.’”

Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.

Everything SD JULY 13, 2026

San Diego Neighborhood Guide: Rancho Santa Fe

Explore restaurants, activities, and shops within this affluent North County community

San Diego Neighborhood Guide: Rancho Santa Fe
Courtesy of the Inn at Rancho Santa Fe

The inland North County community of Rancho Santa Fe is often associated with wealth. It’s one of San Diego’s most expensive residential markets and is consistently ranked one of the highest-income zip codes in California and the U.S. Rancho Santa Fe is known for its large equestrian community including riding facilities and horse trails, as well as its country club lifestyle and associated golf courses.

At the center of this luxury master-planned community is a small, walkable downtown area referred to as the “village,” with The Inn at Rancho Santa Fe acting as both a landmark and social hub. Much of the community, including the historic Inn, was designed by acclaimed architect Lilian Rice, one of California’s earliest female architects. The Spanish Colonial-style architecture she brought to the village is still one of its defining characteristics today.  

Whether you’re coming to Rancho Santa Fe for golf, horseback riding, or pampering at a resort spa, be sure to start with a short walk around the village to take in the neighborhood’s charm. Plan your next visit here with our neighborhood guide to the area’s best restaurants, things to do, and shopping.

Jump To: Restaurants | Things to Do | Shopping

Courtesy of Goli

Rancho Santa Fe Restaurants, Bars, and Coffee Shops

The Pony Room

Families congregate at The Pony Room for elevated California ranch-style cuisine. Lamb lollipops, carne asada tacos, burgers, and weekly dinner specials are offered here, alongside an extensive collection of wine and spirits (especially tequila) and sizeable kids menus. As the signature restaurant of Rancho Valencia Resort & Spa, this all-day eatery is a lively centerpiece of the local social scene.

5921 Valencia Circle

Mille Fleurs

The piano bar at Mille Fleurs is the buzziest spot to be on Friday and Saturday nights in Rancho Santa Fe. French classics like escargot, lobster bisque, duck confit, and steak frites are the main dinner attractions at this local institution that has been around for more than 40 years. Spring for the four-course prix fixe menu before nabbing a coveted bar seat near the piano entertainer.

6009 Paseo Delicias

Nick & G’s Restaurant

Nick & G’s is one of the most prominent restaurants in the village, with an outdoor patio that overlooks the main thoroughfare. Enjoy modern Italian food, steaks, and seafood dishes here, including homemade pasta, pizza, wagyu beef, and oysters. Be sure to check their live music schedule and events calendar for the latest happenings.

6106 Paseo Delicias

Lilian’s

Named after renowned architect and planner Lilian Rice, Lilian’s is The Inn at Rancho Santa Fe’s flagship restaurant. Their upscale menus feature sustainable seafood, grass-fed meats, local produce, and even sushi rolls during dinner. Outdoor seating provides a bird’s-eye view of the village and an elegant backdrop for weekend brunch. Stop by Bing’s Bar (a nod to Bing Crosby) for craft cocktails, beer, wine, and light bites in a refined setting.

5951 Linea Del Cielo

Thyme in the Ranch

Quaint cafe and bakery Thyme in the Ranch serves a small selection of breakfast and lunch items (don’t miss the tarragon chicken salad), but is perhaps best known for its pastries and baked goods. Cakes, pies, muffins, scones, and cookies fly off the shelves here, where locals come for special occasions, parties, and group catering orders.  

16905 Avenida De Acacias

Paseo RSF

Located inside a historic building once home to Rancho Santa Fe’s original schoolhouse, Paseo RSF is one of the village’s newest dining options. The charming American bistro has pasta, salads, burgers, meat and seafood entrees, plus a thoughtfully selected California wine list and new sushi and omakase program. Kids and dogs are both welcome here.

6024 Paseo Delicias, Suite C

Rancho Roasters

Grab a quick coffee to go from this walk-up window in the same shopping center as the post office. Cinnamon roll lattes, cold brew, spiced chai, smoothies, protein bowls, and more can be found at Rancho Roasters, where they brew beans from Dark Horse Coffee.

16950 Via De Santa Fe

Goli Pizza

Casual pizzeria and martini bar Goli is a popular spot for catching the latest sports games. Order one of their unique specialty pizzas like the Casbah with hummus and veggies, build your own pizza or burger, or go with one of their hearty wraps that’s made with an extra thin version of pizza dough.

18021 Calle Ambiente, Suite 403

Cocina del Rancho

Find generous portions of Mexican food at Cocina del Rancho, run by the same owners as Carlsbad’s Cicciotti’s Trattoria Italiana and Village Kabob. Get classic dishes like burritos, tacos, and enchiladas, plus their specialty items including pulpo, carne asada, and fajitas with lobster tail. Don’t skip the margaritas.

16089 San Dieguito Road

Chino Farm Stand

Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.

Partner Content OCTOBER 15, 2025

National Philanthropy Day, presented by PNC Bank, Celebrates the Best of Philanthropy in San Diego

The 53rd Annual National Philanthropy Day Takes Place on November 21. Join us from 11:00 a.m. – 1:30 p.m. at the new Gaylord Pacific Resort & Convention Center!

National Philanthropy Day, presented by PNC Bank, Celebrates the Best of Philanthropy in San Diego

Once yearly, AFP San Diego joins with others worldwide to celebrate National Philanthropy Day (NPD), a special day set aside to recognize the great contributions of donors and nonprofits that enrich of our community and the world. San Diego’s NPD is one of the largest and most successful in the U.S., attracting nearly 900 participants, including philanthropists, nonprofit leaders, CEOs, board members, development professionals, and business, community, and civic leaders.

Sponsorship proceeds from National Philanthropy Day are reinvested in education, training, scholarships, career development, and the advancement of fundraising professionals throughout San Diego. These resources and training provide fundraising professionals with the tools necessary to support our region’s diverse array of nonprofit organizations, which rely on charitable giving for close to half of their annual revenues.

The National Philanthropy Day Honorees are selected by the NPD Honorary Committee, a group of highly respected, diverse nonprofit and business leaders. Our 2025 Honorees include:

  • Outstanding Development Emerging Leader – Taylor Thompson
    Self-Nominated
  • Outstanding Development Professional – Sharyn Goodson
    Nominated by: AJ Steinberg & Jeanne Schmelzer
  • Outstanding Organization for IDEA – Accessity
    Self-Nominated
  • Outstanding Philanthropic Institution – Life Science Cares San Diego
    Nominated by: Blair Search Partners
  • Outstanding Philanthropist – Dan & Phyllis Epstein
    Nominated by: CSU San Marcos & KPBS
  • Outstanding Student Volunteer – Camden Hall
    Nominated by: Curebound
  • Outstanding Volunteer – Mateo Magaña
    Nominated by: Chicano Federation

National Philanthropy Day San Diego provides an opportunity to reflect on the meaning of giving and to celebrate the selfless contributions of individuals and organizations across the region. We look forward to celebrating with you!

Sponsorship opportunities and individual tickets are available. Please visit www.afpsd.org for more information.

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