San Diego Magazine is looking for the new voice of our social media. The voice of a city, soon the universe. Funny, smart, a real storyteller in all the things we do—food, drink, arts, culture, travel, retail, outdoors. Someone who loves to poke and prod and ogle at our city and tell stories in real time, but is also not afraid to do the important, less sexy work (analysis, reports, creative meetings with brands). Someone a little obsessive about dancing with the algorithm.
We need a strong, compelling voice. A writer with a good eye for photography who is comfortable in front of the camera. Someone who, most importantly, knows this city—and can use our social media as a running social commentary on life and culture and shops and (of course) tacos. We are looking for someone who has ideas on new concepts (“Crocheting for Cats”) for original social storytelling.
And, of course, have all the technical skills across all the socials—Instagram, TikTok, Facebook, YouTube, Sprout, etc.
EDITORIAL DUTIES:
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Post multiple times daily on social media platforms including Twitter, Facebook, Instagram, and LinkedIn.
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Monitor and manage the overall landscape of social media daily, on behalf of the SDM accounts, including following new accounts, replying and retweeting other accounts as needed, replying to queries on Facebook and Instagram, and, when appropriate, demonstrating a sensitivity toward news and world events (i.e. stopping certain tweets or trains in response to breaking news, etc.)
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Create initiatives and campaigns to support print and web editorial and update monthly Social Media Planning Calendar
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Determine art needs and submit requests to team (podcast, new issue, countdown materials, etc.)
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Perform monthly analytics reports
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Research emerging platforms
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Attend social media/web meetings
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Host staff trainings and new hire Social Media Best Practice trainings
ADVERTISING:
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Present and pitch campaigns to advertisers as needed
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Develop advertiser promotions across all platforms
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Schedule and execute Advertiser initiatives (including Instagram contests)
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Execute contests for client and internal purposes
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Complete advertiser recap reports
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Complete Instagram contest reports
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Develop social strategies for custom publications and clients
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Manage the Social Media Coordinator
REQUIREMENTS:
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5+ years of social media experience for a brand
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2-3 years editorial/journalism experience
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Experience with InDesign a plus
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Experience with social media reporting and scheduling tools (Sprout Social or other)
OUR COMPANY:
San Diego Magazine has been in the market since 1948 and has grown from a single monthly lifestyle publication into an expansive multi-media company. Our product portfolio now includes 10 titles, multiple websites, e-newsletters, events, social media, video production, custom media and podcasting.
TO APPLY:
Please send resume and cover letter to [email protected]
