The Arc of San Diego is the oldest and most comprehensive service provider in the county for adults and kids with disabilities. The 75-year-old organization helps people with disabilities live independently and be active in their communities. Volunteers like Ed Plank make that mission possible. The retired engineer has worn several hats at the organization including as a classroom volunteer, being on the advisory board, joining its board of directors, and becoming a part of the strategic planning committee. Here, he shares how his service with the organization has impacted both his life and the lives of Arc of San Diego’s clients.
What made you want to become a volunteer for Arc of San Diego?
Idid some volunteer work with young people with disabilities in Pittsburgh, where I grew up. In college, we had a coffee house where folks would come for socialization and to have some fun, and when I got my first job, I was on the board of a workshop. Then life and family came along, and opportunities to be involved were reduced a little bit. But I moved out here and spent my career with the city. Once I retired, I thought it was time to give back, and working with folks with disabilities is something I enjoy doing. It’s a great experience and you’re contributing and making other people’s lives a little better.
I found Arc and started doing a little bit of volunteer work, then they asked me to join the local chapter board, and eventually the overall Arc board. Right now, I volunteer a couple days a week at Sulpizio Center working with the clients. We do fun activities, art projects, physical activity—they love Zumba, dancing, and singing. We also spend time just talking and encouraging them to verbalize and vocalize. I’m also on the advisory board for the Sulpizio Center, and that focuses on finding ways to recognize staff for all of their hard work and come up with ideas for special events for the clients.
One of the things we did recently was a snow day. We had snow trucked in and dumped in the parking lot and all the clients got mittens so they could go out and play in the snow until they got too cold and wanted to go back inside. Then the board itself, we’re responsible for overseeing the organization, setting the future direction for programs, and making sure we’re living up to our legal and financial responsibilities. I’m also the chair of the strategic planning committee and we’re undertaking an effort to refresh our strategic plan.
Courtesy of Arc of San Diego
What do you like best about volunteering at Arc of San Diego?
Working with the clients and seeing the smiles on their faces when they really enjoy something or I get them laughing. It really makes not just my day, it makes my week when we’re just having fun or when someone who can be a little bit of a wallflower, with a little encouragement, gets out there and starts dancing and Zumbaing with everybody else. Each day is a new experience.
What’s the biggest challenge you’ve faced?
We’re undertaking an update of the strategic plan. We want to look at the programs we provide and how we retain and acquire staff. We’re also looking at the relationships we have with the community, employers, and the regional center that most of the funding flows through. How do we strengthen those so they look at us as a reliable and trusted partner? And the financial aspect—we have to anticipate what the state and federal government are going to do with their budget, and the fundraising that Arc does on its own. We’re looking at where we are right now and where we want to be.
The plan will address the next three to five years, but we want to be aspirational. Where does Arc want to be 10 years from now? So we’ll have a number of discussions about that and collect as much information as we can. We’ve got a great, diverse board and so we’ll put all of those perspectives together. How do they see Arc functioning? What do they see as the appropriate goals and priorities? And then we’ll ask how we are going to make these things reality.
Any advice for someone considering volunteering as a way to give back?
Take a step back and look at what skills you have and also what you enjoy doing. If you’re someone who likes to be part of a team, discuss things, and make decisions, then maybe a committee or board for an organization would be something you would really enjoy and would be a good skill fit. On the other hand, if you’re more hands-on or you like working with people, there are lots of opportunities with Arc or other organizations to get involved with clients, whether that’s on a regular basis or not. We have volunteers who work with Arc just on special events. If we’re having one of those, like snow days or a luncheon for our staff, some volunteers help with that so staff can just relax and enjoy the experience. I go in a couple days a week, and that way I get to build relationships with the clients and the other staff. So, I think it takes a little self-reflection. You’ll enjoy it more if it’s not a challenge to get up and go volunteer.
What can our readers do to help?
One of the things that Arc and the clients are looking for is more opportunities to get out into the community. So if a reader has an idea about something that our clients could work on or could visit, like a location or company, and have an experience, then reach out because we’re looking for those kinds of opportunities.
Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.
The USS Midway has a storied history. The longest-serving aircraft carrier of the 20th century has served as a home base for helicopters carrying fleeing refugees during the fall of Saigon, played a key role in developing naval missile warfare, and evacuated civilian personnel after the eruption of Mount Pinatubo in the Philippines. The Midway was decommissioned in 1992 and today stands as a monument to military history, drawing more than 1 million visitors each year. Its team of more than 750 volunteers supports this mission, doing everything from leading tours to controlling corrosion to operating HAM radio. Among them is Paul “Chappie” Ward, who has clocked more than 12,000 volunteer hours at the museum since 2018. Here, he details how he helps “bring history to life.”
How did you first get involved with the USS Midway Museum?
My connection to the USS Midway Museum began in 2010, when my wife and I came to San Diego for a Civil Air Patrol conference. My wife Nan and I had wanted to live in San Diego since vacationing here over the years, so San Diego was always on our radar. A couple of days before the conference began, my oldest son, his father-in-law, and I toured the Midway and I was immediately inspired by the experience. I remember telling Nan on the trip home that if we ever retired to San Diego, I would love to become involved with the Midway. In the subsequent years, our two granddaughters were born. In 2017, we retired and moved from San Luis Obispo to be closer to family. Nan reminded me of what I had said years earlier and encouraged me to follow through. I joined Docent Class #57 in January 2018, earned my “yellow hat” [upon completing the training] that March, and have been proud to be part of the Midway ever since.
What do your duties entail?
The Midway offers an incredible range of ways to serve, and I’ve had the privilege of contributing to five teams while also serving as the museum’s volunteer chaplain. As a docent, I bring the ship’s history to life through stories and guided experiences. With Guest Services, I help visitors plan their time aboard and make the most of their visit. On the Exhibits team, I help ensure the displays tell the Midway’s story accurately and meaningfully. Along with other members of the Library/Curatorial team, I research and provide information to former Midway sailors and their family members. Through Outreach and the Speakers Bureau, I represent the museum at community events, parades, and service clubs. I also administer the Midway Sailors Program Facebook group, where former crewmembers can reconnect with one another and with the ship. As chaplain, I help plan and officiate celebrations of life and weddings, and I offer invocations and benedictions at special events aboard the Midway.
What do you like best about volunteering for the Midway?
What I value most is what we call “Midway Magic.” It’s hard to define, but you feel it the moment you step aboard—the camaraderie among staff and volunteers, the shared passion for the ship, and the commitment to giving every guest an unforgettable experience.
At the end of the day, there is deep satisfaction in knowing you helped preserve and share something important. The Midway is “America’s Living Symbol of Freedom,” and we have the privilege of honoring the more than 200,000 people who served aboard her during 47 years of service, from the end of World War II through the Persian Gulf War. Sharing their service and sacrifice with my granddaughters and with visitors from around the world is one of the greatest rewards of volunteering here.
What’s the biggest challenge you’ve faced?
My biggest challenge was simply wondering if I could do this. I came from the civilian world as a retired pastor and former computer IT professional with a law enforcement agency. I had also served as a volunteer chaplain with the Civil Air Patrol, the U.S. Air Force Auxiliary, but I was not a veteran and had no Navy background. Stepping onto a Navy ship and learning its systems, language, and culture was a real adjustment. What made the difference was the Midway’s commitment to training and mentorship. Every department gives volunteers the knowledge, resources, and hands-on support they need to succeed. Docents, for example, complete a seven-week course combined with on-the-job training with experienced volunteers. Over time, I learned, grew, and found my place. More than 12,000 volunteer hours later, I can confidently say that I could do it, and so can others who are willing to learn.
Can you describe your favorite or most memorable moment or experience while volunteering?
One of my most memorable experiences began in April 2025, when a former Midway sailor contacted me through the Facebook group I administer. During Operation Desert Storm, his wife had sent him a birthday card. As he was preparing to leave Yokosuka in 1991, the card slipped behind a desk in his stateroom and disappeared into a narrow space. His wife passed away in 2015, and he told me how much it would mean to hold that card again and share it with their daughter. I reached out to the Safety Office, and when he returned to the Midway on April 30, our team worked a little “Midway Magic.” With access to the stateroom and help moving the desk, we found the card and placed it back in his hands. After 34 years, he was able to share it with his daughter, Cheryl. It was a powerful reminder that this ship holds not only history, but deeply personal stories that are still unfolding.
Any advice for someone considering volunteering as a way to give back?
Start by finding a cause or organization that genuinely aligns with your interests and values. Then take the time to learn its story, understand its purpose, and get involved. The more you invest, the more meaningful the experience becomes—not only for the people you serve, but for you as well. Volunteering is a powerful way to give back, build community, and discover just how much you have to offer.
Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.
Giving back is always in fashion. The Country Friends, a 72-year-old nonprofit that fundraises for charitable causes, hosted its annual Art of Fashion runway show and luncheon at The Inn at Rancho Santa Fe on September 10. Models showcased the latest designer looks from Balmain, Camilla, Eleventy, Eres, Ferragamo, Lanvin, Max Mara, and Monique Lhuillier, while guests shopped mini-boutiques set up by event partner South Coast Plaza, participated in a live auction, and dined on a three-course luncheon. Proceeds from the event will support dozens of local nonprofits that provide assistance to women, children, seniors, military families, and people with disabilities. To date, The Country Friends has provided more than $15 million to San Diego-based charities.
Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.
October 2: Drew Brees Celebrity Pickleball Tournament
Former NFL quarterback Drew Brees will host a slew of celebrity athletes, chefs, and other hunger-relief supporters for a Celebrity Pickleball Tournament to raise money for Feeding San Diego. The tournament at the Barnes Tennis Center in Point Loma is part of the Del Mar Wine & Food Festival, which has raised more than $100,000 for Feeding San Diego and other local nonprofit organizations since 2023.
October 3: Sanford Burnham Prebys Medical Discovery Institute Illumination Gala
Sanford Burnham Prebys Medical Discovery Institute will celebrate 50 years of groundbreaking research at its Illumination Gala at the Fairmont Grand Del Mar. Support from the gala will help Sanford Burnham Prebys continue to advance medicine and change lives.
Courtesy of San Diego Humane Society
October 3: San Diego Humane Society’s 40th Annual Fur Ball
San Diego Humane Society supporters—both people and pets—will get dressed to the nines for the 40th annual Fur Ball. Proceeds from the event at San Diego Humane Society’s Gaines Street campus will support the organization’s efforts to care for more than 40,000 animals each year.
October 3: Voices for Children Starry Starry Night Gala
Voices for Children will celebrate the impact of its Court Appointed Special Advocates (CASAs) at its Starry Starry Night Gala on the Heron Lawn at the Park Hyatt Aviara Resort. The 46-year-old organization is the only agency in the county designated to provide CASAs to advocate for local foster children.
October 3: Autism Society of San Diego Diamond Anniversary Gala
Show off your sparkle at the Autism Society of San Diego Diamond Anniversary Gala at the Town & Country Resort. The nonprofit will celebrate six decades of service with dinner, entertainment, and special guests.
October 11: Robin’s Nest Rescue Rockin’ Robin Music Fest
More than 30 performers will take the stage to support Robin’s Nest Rescue at its fourth annual Rockin’ Robin Music Fest. The five-acre animal sanctuary in Ramona will also celebrate America’s 250th birthday, showcase local artisans, and introduce guests to some of its rescue animals.
October 17: Adjoin Soil to Soul Garden Party
Local nonprofit Adjoin will host a whimsical garden party fundraiser at a private home in La Mesa. The Soil to Soul Garden Party will support Adjoin’s mission to build inclusive communities and support independence for people with disabilities and veteran families experiencing homelessness.
October 24: Living Coast Discovery Center Farm to Bay
Enjoy bites, beverages, and animal encounters at Living Coast Discovery Center’s Farm to Bay fundraiser. The annual event at the nonprofit zoo and aquarium on the San Diego Bay National Wildlife Refuge will support coastal conservation efforts.
Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.
Courtesy of Herb & Sea
The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.
Courtesy of Herb & Sea
And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.
Courtesy of Herb & Sea
Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.
Courtesy of Herb & Sea
The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
La Jolla has a rich history. From its roots as Kumeyaay territory and early days shaped by influential San Diegans like Ellen Browning Scripps to the vibrant hub for arts, culture, and education that it is today, the roughly seven-mile stretch along the coast has long been a local gem.
In 1964, a group of volunteers came together to preserve the history of the community. They formed the La Jolla Historical Society, which has since evolved into the Museum of History and Culture La Jolla. For the past 62 years, the organization has worked to protect historic buildings, archival materials, and recorded memories, ensuring the character of the neighborhood would endure well into the future.
“La Jolla is a small community, but it has a fascinating history,” says Lauren Lockhart, executive director of the Museum of History and Culture La Jolla. “The focus was always on how do we preserve the stories, places, and people that make La Jolla unique, and that remains central to our mission.”
However, in its early days, the organization was limited in what types of programming it could offer because it didn’t have a permanent homebase. A pivotal point came in 2008, when it was gifted Wisteria Cottage, originally the private residence of Virginia Scripps, by descendants of the Scripps family. The historic Craftsman cottage had been remodeled by famed architect Irving Gill, whose other modernist works are peppered throughout La Jolla, adding to its distinctive look. The organization then launched a capital campaign to expand into a museum-quality space to host exhibitions and to store the tens of thousands of photos, drawings, postcards, and other materials in its collection, Lockhart explains.
“At that point the organization could really begin to invest in developing a public space and public programs that would give back to the community,” she adds. “That effort accelerated with my predecessor, Heath Fox, who pushed the organization to think about an exhibition program that was interdisciplinary in nature. It’s something that drew me to this organization and that I’ve continued to advocate for because examining history through lenses of art, architecture, science, and literature is so compelling and such a great way to bring different audiences into the fold.”
Courtesy of Museum of History and Culture La Jolla
The organization entered another period of transformation this year when it “outgrew” its previous identity as La Jolla Historical Society and officially rebranded as the Museum of History and Culture La Jolla. The organization had transitioned from a traditional historical society into a professionally operated museum and wanted to reflect that while also amplifying its ability to connect with broader audiences.
“We’ve grown so far beyond what a traditional historical society might offer to the public that we were finding that often, especially younger generations, they would come through our doors and say, ‘Wow, it’s a lot cooler than I thought it would be,’ which is a nice compliment, but it made us ask ourselves who’s not coming through our doors because they’re not sure what we have to offer or that they will see themselves reflected here,” says Lockhart. “We wanted to remove that barrier and make sure that everyone, just from recognizing our name, will think, That sounds like there’s something there for me, and that definitely is evidenced in our current programming and exhibitions.”
Courtesy of Museum of History and Culture La Jolla
The change, she says, has been a long time coming. “We’ve already made a lot of huge strides over the years,” Lockhart says. “It’s about our name catching up to our work.”
The Museum of History and Culture La Jolla’s current exhibits include Stories in Cloth: Communicating Through Textiles, presented in partnership with the Visions Museum of Textile Art at Liberty Station, on display through September 6. On deck is The Scientific Art of Historic Preservation, which explores the processes behind the museum’s mission. To honor the philanthropic spirit of the Scripps sisters, admission to the museum and many of its public programs are free of charge.
Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.
September 4: Margaritaville Hotel San Diego Gaslamp Quarter Day of Service
Margaritaville Hotel San Diego Gaslamp Quarter will honor the legacy of the late Jimmy Buffet with a fundraiser for the San Diego Music Foundation. Its Day of Service at its rooftop bar will feature a performance by The Buffett Band, a travel and experience themed silent auction, and interactive entertainment.
September 5: McAlister Institute Walk for Sobriety
Hundreds of San Diegans will gather at NTC Park at Liberty Station for the McAlister Institute’s 14th Annual Walk for Sobriety. In addition to the walk, the event will include a resource fair with more than 35 nonprofits, healthcare providers, and community organizations that are part of a network of support for those in recovery.
September 14: Promises2Kids Dream On Concert Gala
Foreigner will take the stage to benefit Promises2Kids at its Dream On Concert Gala at a private home in La Jolla. Proceeds from the exclusive event will help Promises2Kids create a brighter future for local foster kids.
September 17: Lucky Duck Foundation 2026 Showcase Soirée
The Lucky Duck Foundation will host its annual Showcase Soirée at the Estancia La Jolla Hotel & Spa. Proceeds from the event will support the nonprofit’s mission to prevent and alleviate the suffering of homelessness throughout San Diego County.
September 17: Emilio Nares Foundation Harvest for Hope
Show your support for families of local children with life-threatening diseases at the Emilio Nares Foundation’s Harvest for Hope at the Fairmont Grand Del Mar. Funds raised will benefit programs like Ride With Emilio, which provides no-cost transportation for families seeking medical treatment, and Healing Through Nature activities for kids in recent cancer remission.
September 18: Girl Scouts San Diego Urban Campout 2026
To celebrate the 50th anniversary of Girl Scouts San Diego’s Camp Winacka, the organization will host a nostalgic evening under the stars. This year’s Urban Campout: Ignite the Possibilities at Girl Scouts San Diego’s Balboa Campus will feature camp-inspired cuisine, cocktails, and activities.
September 19: Boys and Girls Clubs of Greater San Diego’s An Evening of Changing Lives
The Boys and Girls Clubs of Greater San Diego will celebrate its impact on local youth at its 13th annual An Evening of Changing Lives. Proceeds from the gala at the Marriott Marquis San Diego Marina support programs that promote academic success, character development, and healthy lifestyles.
Youth Tennis San Diego will honor the sport’s American icons at its annual gala at the Barnes Tennis Center. An Evening Celebrating Tennis Heritage & Legends will help the nonprofit make tennis accessible to all youth in San Diego, regardless of background or skill level.
September 19: Serving Seniors Sunshine Gala
Serving Seniors will produce a Jukebox Broadway-style show for its highly anticipated Sunshine Gala. The evening at the Hilton San Diego/Del Mar will support Serving Seniors’ compassionate and life-changing services for seniors in need throughout San Diego.
September 25: Swing Fore Our Heroes Charity Golf Tournament
Support the Enlisted Project (STEP) will host an 18-hole golf tournament on the South Course at Omni La Costa Resort & Spa to raise money for its financial wellness program. Proceeds from STEP’s Swing Fore Our Heroes Charity Golf Tournament will help connect military families and veterans in need with financial social workers, emergency relief, and other tools.
September 26: Doors of Change 2026 Concert of Hope
Tom Petty Tribute Band, PettyBreakers, will take the stage at the Doors of Change 2026 Concert of Hope at the California Center for the Arts in Escondido. This year, the nonprofit will celebrate its 25th year of transforming the lives of unhoused youth.
September 26: Boys to Men Mentoring 100 Wave Challenge
Boys to Men Mentoring will celebrate30 years of service this year at its annual 100 Wave Challenge. The annual surf-a-thon event welcomes hundreds of surfers who attempt to catch 100 waves in one day and raise $1,000 or more to support Boys to Men Mentoring.
September 26: The Party in the Park
The San Diego Automotive Museum will host The Party in the Park to raise money for the museum and programs that equip youth for careers in the automotive industry. The Roaring 20s-themed event at the Balboa Park institution will feature live jazz and an exhibit of 1920s automobiles.
Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.
Torch Heroes: Why San Diego’s Most Trusted Businesses Win by Doing the Right Thing
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer. And in San Diego, there are plenty of them.
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In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer.
Integrity guides how they show up every day. They make hard decisions, hold themselves accountable, and build trust the old-fashioned way, one action at a time. At the Better Business Bureau, we call these businesses Torch Heroes: leaders who demonstrate that ethical leadership strengthens businesses and drives long-term success.
And in San Diego, there are plenty of them.
Take House Collective Marketing Solutions, a Carlsbad-based digital agency that won the 2025 Torch Award for Ethics for its people-first approach to marketing. Instead of pushing flashy campaigns, the team often takes a step back to make sure clients’ foundations are strong before going big. Their philosophy? Truth over transaction builds partnerships that last.
Or look at Young Black & N’ Business, where integrity shows up through community action. When a local school lost art funding, founder Roosevelt Williams III and his team stepped in with workshops, mentorship, and hands-on support to help restore creative opportunity. That kind of engagement reflects ethical leadership rooted in real impact.
And in Vista, Lotus Sustainables carried its commitment to ethics all the way to the product line. After discovering defects in a shipment of eco-friendly products, the company issued full refunds and redesigned its offerings at its own expense, a choice that shaped its identity and reinforced to customers that ethics guide every decision.
In North County, Greenway Landscape Design & Build brings integrity into everyday service. When a client’s glass was damaged, likely not by their crew, owner Scott Lawn chose responsibility over blame and covered the repair personally. For Greenway, doing the right thing serves as a north star, guiding every interaction through transparent pricing, accountable partnerships, proactive communication, and follow-through long after the job is done.
Other honorees include At Your Home Familycare, whose leadership turned down a lucrative state contract during the pandemic to protect vulnerable clients and staff, and Bill Howe Family of Companies, where hiring practices, training, and service centers around shared values, every day, on every call.
What connects these diverse businesses, from marketing to nonprofit support to home services, isn’t size, industry, or revenue. It’s something deeper: a commitment to trust as a business strategy.
In San Diego’s competitive marketplace, that trust gives companies an edge. Clients invest in relationships. They refer friends. They stay loyal when others fade.
As one Torch Award winner puts it, integrity isn’t a section in the employee handbook. It’s the operating system of the company, the invisible code that determines every choice, every day.
And that’s exactly the point of the BBB Torch Awards for Ethics: to spotlight companies that dispel the myth that ethics and success are at odds. These businesses show that when leaders choose honesty, fairness, and accountability, especially when it’s hard, they build brands that matter.
At BBB, we see nominations come in from clients, employees, and business partners who have witnessed ethical leadership up close. These submissions aren’t polished promotions. They’re stories of moments when a company chose people over profit, clarity over confusion, and trust over convenience.
The nomination window for the 2026 Torch Awards for Ethics is open through March 31, 2026, and there are more Torch Heroes waiting to be recognized.
Who comes to mind in San Diego’s business community?
A vendor who always delivers — and always explains why.
A competitor who chooses the high road even when shortcuts tempt.
A team within your own company whose day-in, day-out choices reflect deep character.
And yes, businesses can nominate themselves. We encourage it. If you’ve built your business on principles rather than buzzwords, we want to hear your story.
Because in a world full of noise, integrity still deserves the spotlight, and San Diego is full of stories worth telling. Nominate your hero now.
